Business & Management
The Role of E-commerce in Commercializing Entrepreneurship Ventures at Mak
E-commerce, the process of buying and selling goods using the internet, is a great facilitator of trade. Owing to the reduced cost of doing business – in most some cases there is no need for a physical shop, increased efficiency – orders and stock are easily tracked, and increased access to geographically distant markets, E-commerce has become a game changer for businesses that have adopted it. Unfortunately, student entrepreneurs at Makerere University have not been keen to make the most of this avenue of doing business.
According to a team of researchers led by Dr. Hellen Namawejje from the Department of
Statistical Methods and Actuarial Science, College of Business and Management Sciences (CoBAMS), less than 10% of the business enterprises exhibited at the 2018 Annual Students’ Entrepreneurship Expo organized by the College were using pure e-commerce. With partial e-commerce, goods and services are sold through internet, but hand-delivered to customers while with pure e-commerce, all the process involved are digital.
The team, with funding from the Makerere University Research and Innovations Fund (Mak-RIF), therefore sought to understand this low uptake through a study titled “Commercializing of Entrepreneurship Ventures using E-Commerce: Evidence from Makerere University, Uganda”. Other members of the research team were; Dr. Proscovia Katumba-Department of Marketing
and Management, CoBAMS, Dr. Patricia Ndugga-Department of Population Studies, CoBAMS, Mr. Augustine Ssekyondwa, Directorate of E-Government Services, National Information Technology Authority-Uganda (NITA-U) and Dr. Isaac Shinyekwa-Economic Policy Research Centre (EPRC).
and Management.
Speaking at the dissemination event held in the CoBAMS Conference Room and virtually on Thursday 17th December, 2020, members of the Mak-RIF Grants Management Committee (GMC) in attendance thanked Government of Uganda for the generous funding that enabled the research team to conduct studies that can help address youth unemployment in Uganda. They equally paid tribute to the Chairperson GMC, Prof. William Bazeyo for his negotiation skills that influenced the Government to allocate the funding.
“With 70% of youth in Uganda currently unemployed, this study will be of great assistance in addressing this pertinent issue,” remarked Dr. John Mutenyo, a GMC Member. “I urge you to disseminate these findings widely so that the youth can know that there are other avenues through which they can get employment” he added.
Dr. Mutenyo reminded the audience that the call for RIF 3 (the third round of Mak-RIF funding) will go out early next year and urged them to prepare good proposals that can attract Government funding especially in research areas that address NDP III (the Third National Development Plan) and the SDGs.
“Entrepreneurship and E-commerce are currently big players in the economy of any country in the world. I believe that these findings are not going to end here but will be taken down to potential users and hopefully help them. This will boost the impact that we ought to see from these research funds” added Dr. Isa Kabenge, another GMC member.
When it comes to understanding business ventures, it is always advisable to hear from an established practitioner. E-commerce ought not to be the exception. Delivering a brief keynote address, Makerere University alumnus and Founder, Xente Tech Limited, Mr. Allan Rwakatungu paid tribute to his alma mater and the research team in particular for taking steps to bring more Ugandans into the digital economy.
Xente is a platform founded in 2016 with a vision to make every person and business join the digital economy. “The opportunities out there are immense, not only for users of the platforms but also for entrepreneurs who are able to harness them” shared Mr. Rwakatungu.
Taking an example of Jumia, he noted that although the company controls less than 3% of the total retail market in Africa, it is worth billions of US dollars. “To show you what that actually means, the percentage covered by Alibaba is about 25%, and when you look at the size of the Chinese market, the opportunities for growth are immense” he added.
According to Wikipedia, the Alibaba Group recorded a net income of US$ 19.82 Billion in 2020 and had over 117,000 employees as at 31st March 2020.
Addressing participants, the Dean School of Business, CoBAMS-Dr. Godfrey Akileng observed that the current disruptions occasioned by the COVID-19 pandemic have provided us all with an opportunity to rethink how we can better manage and do business. “Those who will not embrace international electronic payment systems will struggle as the pandemic continues to sustain itself.”
He added that the mix of entrepreneurship and e-commerce presents students of business with an opportunity to reflect further on the contribution of these areas to development. “Uganda is considered among top ten most enterprising countries in the world but unfortunately, the demise of these business startups is very high. I hope this research will help us illustrate how e-commerce can find a lasting solution in terms of sustainability of these firms.”
Giving an overview of the project, Dr. Prossy Katumba identified absence of delivery infrastructure and secure payment methods as two major barriers to the wider acceptance of E-commerce in Africa. “Several countries lack an organized physical address system, and cash on delivery is the main payment method that online merchants such as Jumia, SafeBoda, Café Javas, Xente among others must deal with.”
She added that the entrepreneurship course offered to all undergraduate students at the Schools of Economics and Business, CoBAMS as well as Masters of Business Administration (MBA) and Masters of Economic Policy and Management students equips them with skills that enable learners to start their own enterprises.
“We have some success stories that have come out of this entrepreneurship course such as Dalausi Juice in Wandegeya, which has become a must-have at high-end parties” shared Dr. Katumba. “This thriving business was birthed out of a simple coursework idea” she added.
Dr. Katumba equally made mention of Andrew Mupuya, who as a result of his course work in entrepreneurship went into the production of recycled paper, “and has as a result won many awards from various international organizations and been featured on CNN – we encourage our students to start small and grow their ideas into a formidable business,” she explained.
Presenting the findings, the Principal Investigator-Dr. Namawejje shared that 796 out of 1,320 students that took part in the 2018 Entrepreneurship Expo were surveyed. 47% of these were female while 53% were male. 77% of participants were below the age of 24 while 23% were aged 24 years and above. In terms of origin, 38% of participants were from the Western region, while 32% were from Central, 16% from Eastern, 8% from Northern and 6% either from other regions or of different nationalities.
Technology is an essential driver of e-commerce uptake. 88% of the 796 respondents used smart phones, while 52% used laptops, 4% used either desktops or tablets and 9% had no device to use. The high percentages recorded in the use of smart phones and laptops could imply that some respondents used more than one device.
Additional drivers of E-commerce uptake reported included; the Annual Students’ Entrepreneurship Expo that enabled budding entrepreneurs to practice what they had learnt in class and a regulatory environment that was conducive to doing business online – there are no restrictions imposed on entrepreneurs who posted their products and services on various platforms. The natural shift of businesses online due to the COVID-19 pandemic was also another driver of e-commerce uptake by both entrepreneurs and customers.
The findings further revealed that entrepreneurs employed three main models of E-commerce; Business to Customer (B2C), Business to Business (B2B) and Business to Government (B2G). At 80%, B2C had the largest share while B2G was understandably at only 1%. “Owing to the capital intensive nature of doing business with Government, we did not expect the B2G model to feature prominently in our findings” explained Dr. Namawejje.
At 95%, the use of Social Media Platforms dominated the channels employed by students to reach their customers. This was followed by Websites at 21%, Email at 18%, Mobile Short Codes (SMS Codes) at 4%, Word of Mouth at 1.8% and Making Calls at 0.8%. Platforms such as Facebook have already taken advantage of this trend by introducing Facebook Shops – enabling businesses to create online stores on Facebook and Instagram free of charge.
Despite the availability of free options for entrepreneurs to easily embrace e-commerce, it became apparent to the research team that some barriers were impeding this. The lack of e-commerce knowledge topped this list with 73% of entrepreneurs citing it. This was followed by the high cost of internet at 67%, Lack of access to gadgets at 54% and Poor Internet connections at 49%. Trust and cyber security issues were cited by 45% of respondents while Conservatism among community members accounted for 20%.
To help boost the commercialization of entrepreneurship ventures using e-commerce, the research team made the following recommendations at policy level;
- Government should provide subsidized or free Internet to Makerere University to enable students easily utilise online platforms for generating and nurturing entrepreneurship ideas and projects.
- Taxes on e-commerce enablers such as Internet and smart phones should be reduced as a way of attracting business enterprises especially the start-ups to take up e-commerce in their operations.
- Government should support building of e-commerce infrastructure at Makerere University since it’s a Government institution.
The dissemination event was moderated by Dr. Anthony Tibaingana from the School of Statistics and Planning, who last week disseminated his findings on “The impact of Skilling the Youth and Women in Household Enterprise Start-Up and Performance in Uganda”.
Article by Public Relations Office
Makerere University’s Public Investment Management Centre of Excellence has begun a two-week intensive training for government officials aimed at strengthening the analysis of policy and legislative proposals and improving the quality of financial decisions across government.
The training, conducted in partnership with the Ministry of Finance, Planning and Economic Development, focuses on Integrated Regulatory Cost-Benefit Analysis under the revised Guidelines for Financial Clearance.
Participants drawn from government ministries, departments and agencies are being equipped with practical skills to assess the financial, economic and wider implications of policies, Bills and other proposals before they progress through government decision-making processes.
Opening the training, Mr. Paul Mwanja, Commissioner for Infrastructure and Social Services at the Ministry of Finance, Planning and Economic Development, said the capacity-building programme comes at an important stage in the implementation of Uganda’s revised financial clearance framework.
He noted that the Certificate of Financial Implications is an important safeguard for ensuring that policy and legislative proposals submitted to Cabinet or Parliament are consistent with government’s fiscal objectives and national development priorities.
“The success of these reforms does not only depend on the strength of the guidelines, but also on the competence and commitment of those who implement them,” Mr. Mwanja said.
The revised Guidelines for Financial Clearance came into effect on 1 July 2025 and introduced stronger institutional and analytical requirements for the consideration of policy and legislative proposals. These include evidence that Regulatory Impact Assessments have been undertaken, preparation of Statements of Financial Implications, consultations within ministries, departments and agencies, and Integrated Regulatory Cost-Benefit Analysis by the Ministry of Finance.
Mr. Mwanja said the training is intended to equip planners, economists and policy analysts with the technical skills and strategic understanding required to apply the framework in practice.
He linked the training to the implementation of the Fourth National Development Plan and the Tenfold Growth Strategy, noting that stronger analysis would help ensure policy proposals are aligned with Uganda’s longer-term development objectives.
“We shall continue investing in systems, gathering feedback and supporting learning to ensure that our public finance architecture remains responsive, efficient and fit for purpose,” he said.
He added that additional officers would be trained in subsequent cohorts as government works to build a critical mass of professionals capable of rigorously assessing policy and legislative proposals.
Building practical analytical capacity
Welcoming participants, Dr. John Sseruyange, Manager of the Public Investment Management Centre of Excellence, emphasised that the training has been designed to move beyond theory and enable participants to independently undertake the analyses required under the new framework.
The two-week programme combines classroom sessions with hands-on practical work. Morning sessions focus on concepts and analytical approaches, while afternoons are devoted to practical exercises and modelling.
Dr. Sseruyange urged participants to view the training not only as an institutional requirement, but also as an opportunity to strengthen their individual analytical capacity.
“Do not think only about helping the entity you have come from. Think about developing your own capacity,” he told participants.
He explained that many of the analytical tools used in examining policies and Bills are also applicable to public investment project analysis, giving participants skills that extend beyond the immediate requirements of the financial clearance guidelines.
The Centre has drawn trainers and technical expertise from Makerere University and government institutions, including the Ministry of Finance and the National Planning Authority, to support both the theoretical and practical components of the programme.
From guidelines to evidence-based decisions
In remarks delivered on his behalf, Prof. Edward Bbaale, Director of the Public Investment Management Centre of Excellence, said the training follows the dissemination of the revised guidelines for the Certificate of Financial Implications in June 2025.
He said the guidelines place increased emphasis on robust, evidence-based Statements of Financial Implications before policy proposals and Bills proceed.
Participants drawn from government ministries, departments and agencies following proceeings at the training
Over the two weeks, participants will develop competencies in risk analysis, cost-effectiveness analysis, analytical modelling and financial modelling, as well as the application of parameters such as prices, exchange rates and discount rates in policy evaluation.
They will also learn how to prepare Statements of Financial Implications to support decision-makers in assessing new policies and legislation.
Prof. Bbaale said these capabilities go beyond fulfilling a procedural requirement.
“These skills are not only technical requirements in the revised guidelines, but they are also essential for ensuring that Uganda’s public policies are sustainable, equitable and aligned with our national development goals,” he said.
He noted that the Public Investment Management Centre of Excellence continues to support government through training, research, outreach and advisory services. Recent work highlighted in his remarks included contributions to the revision of the Development Committee Guidelines, assessment of public investment project performance and convening of the second Public Investment Management Conference on 14 August 2025.
The training forms part of a broader effort to strengthen the analytical capacity available within government so that financial and policy decisions are increasingly informed by evidence, fiscal realities, potential risks and their implications for citizens.
Business & Management
The 10th Makerere University Students Expo: Solar-Powered Innovation Wins Top Prize
On 30th October 2026, the Makerere University Entrepreneurship and Outreach Centre (MakEOC), in collaboration with the Department of Marketing and Management, School of Business at the College of Business and Management Sciences (CoBAMS), recognised and awarded outstanding student innovators and entrepreneurs during the 10th Annual Makerere University Students’ Expo.
Held at the Freedom Square under the theme “Youth Innovations to Scale Uganda’s Growth Tenfold,” the expo showcased 900 student-led projects. The initiative focused on transforming youth ingenuity into sustainable enterprises, creating investment opportunities, and driving employment to support Uganda’s national growth agenda.
Solar Innovation Takes Centre Stage
Out of the 900 competing projects, three student enterprises emerged on top, led by a groundbreaking green-energy solution:
• Overall Winner: KIJAY Solar Shelter Innovations Limited (Solar Shelter)-won the top prize for developing the “Solar Breeze Umbrella and a solar-powered structure.” This eco-friendly innovation provides essential shade, ventilation, and lighting tailored for rural schools, outdoor market vendors, and restaurant operators.
• First Runner-Up: Smart Attend Limited-Developed an automated mobile application that tracks classroom attendance by allowing students to log in and out securely under a lecturer’s direct supervision.
• Second Runner-Up: Magic Spoon Enterprise-Innovated “powdered yoghurt” by converting freshly made yoghurt into powder through a freeze-drying process. This project addresses preservation challenges by extending shelf life, easing storage, and removing dependency on refrigeration.
Robust Student Participation
Dr Sarah Bimbona, the Director of MakEOC at CoBAMS, revealed that the Expo marked the culmination of preparations undertaken throughout the semester by entrepreneurship students. “The 10th Edition attracted 900 participants, specifically bringing together 600 undergraduate students and 300 Master of Business Administration (MBA) students. All the submitted projects underwent a rigorous evaluation process,” she reported.
The competitive expo featured innovative solutions from students across multiple academic programmes, including:
- Bachelor of Commerce (Year One)
- Bachelor of Business Administration (Year Two)
- Bachelor of Arts with Education (Entrepreneurship)
- Master of Business Administration (MBA)
Prioritising Entrepreneurship and Innovation
The Dean of the School of Business at CoBAMS, Assoc. Prof. Godfrey Akileng, described the Students’ Expo and Entrepreneurship Congress as highly successful milestones. He urged students to sustain their entrepreneurial spirit, build on their ideas, and actively embrace entrepreneurship to transform their research into viable commercial ventures.
Acknowledging the support of the Makerere University Management and the organising team, Assoc. Prof. Akileng extended his appreciation to corporate partners-including Vision Group, SUMZ, and Pepsi-for their vital contributions toward the successful delivery of both events.
Bridging Academia and Industry
The Students’ Expo directly built upon the momentum of the 4th Uganda – Makerere Entrepreneurship Congress, held a day prior on 29th October 2026. During the congress, students engaged in high-level dialogues with seasoned entrepreneurs, industry experts, and government representatives. The discussions strongly encouraged students to bridge the gap between academic innovation and industry, creating sustainable businesses capable of driving Uganda’s economic transformation and Tenfold Growth Agenda.
Transform Prototypes into Viable Business Ventures
Re-echoing highlights from the discussions at the 4th Uganda – Makerere Entrepreneurship Congress held on 29th October 2026, Dr Jude Mugarura, the Head of the Department of Marketing and Management at CoBAMS, noted that the exhibition provided students with an opportunity to showcase their innovations, and to receive guidance on developing prototypes into viable commercial products and business ventures.
“Take the Expo seriously and remain open to knowledge-sharing and feedback from investors, evaluators, policymakers and other stakeholders,” he said.
Highlights from some of the Student Innovations
- Briquettes production from natural agricultural waste
The Marketing Director of Premium Flames by Legitimate Cookers, Ms. Grace Kyamagero Nakigozi, said the group’s briquette innovation seeks to address charcoal shortages while reducing deforestation.
She explained that the group produces briquettes by mixing clay with processed agricultural waste, including coffee husks, maize cobs and matooke peelings. The mixture is moulded into different shapes and dried under shelter for approximately one week.
Ms. Nakigozi noted that the briquettes provide sustained heat and can be used in restaurants, households and poultry brooding, offering an alternative cooking fuel while promoting environmental conservation through the reuse of agricultural waste.
- The Eco Grow Organic Fertilizer
Presenting the Eco Grow Organic Fertilizer, Mr. Faizal Ssegawa Mugerwa, team leader said the initiative transforms biodegradable waste, particularly vegetable waste, into organic fertiliser to promote sustainable agriculture and create business opportunities.
He explained that the team processes organic waste into compost, supplemented with other organic ingredients to provide essential nutrients such as nitrogen and phosphorus, comparable to conventional NPK fertilisers.
Mr. Mugerwa noted that the innovation reduces waste sent to landfills, helps prevent environmental pollution and creates economic value from discarded organic materials.
- The Campus Survival Kit
Ms. Hope Nakiberu, a first-year Bachelor of Commerce (BCOM) student at CoBAMS and a member of Campus Survival Kit, said the initiative provides students with convenient access to essential supplies through hostel, grocery and study kits.
She explained that the idea addresses challenges faced by students, particularly those arriving from rural areas, in navigating Kampala and finding places to purchase basic necessities. The team therefore offers delivery of essential items directly to students, making campus life more convenient.
The expo also featured student innovators and entrepreneurs pursuing the Bachelor of Arts with Education at the College of Education and External Studies (CEES), who showcased a range of innovations, including Basic Organizers, footwear sandals and Elegant Item Solution, among others.
Moderated by Ms Yvone Nakungu and Ms Connic Nansubuga, students at the College of Business and Management Sciences (CoBAMS), the 10th Makerere University Students’ Expo concluded with a cake-cutting ceremony, marking a decade of promoting entrepreneurship, creativity and innovation among Makerere University students.
Business & Management
Makerere Entrepreneurship Congress Rallies Youth Behind Uganda’s ‘Tenfold Growth’Plan
Makerere University has convened its 4th Entrepreneurship Congress, positioning youth innovation at the absolute center of Uganda’s ambitious Tenfold Growth Strategy.
The long-term economic framework aims to skyrocket the country’s Gross Domestic Product (GDP) from roughly US$50 billion to US$500 billion by 2040. According to the National Planning Authority (NPA), the strategy relies heavily on four primary growth pillars known as ATMS: Agro-Industrialization; Tourism; Mineral-Based Industrialization (including Oil and Gas); and Science, Technology, ICT, and Innovation.
With over 70% of Uganda’s population under the age of 30, the youth are widely seen as the engine behind this economic transformation.
To harness this potential, the 29th October, event brought together students, entrepreneurs, industry experts, and government officials at the Makerere Uiversity Yusuf Lule Central Teaching Facility Auditorium. Running under the theme “Youth Innovations to Scale Uganda’s Growth Tenfold,” the congress focused on building strategic partnerships, boosting commercialization, and equipping young innovators to build sustainable businesses.
The event was organized by the Makerere University Entrepreneurship and Outreach Centre, alongside the Department of Marketing and Management under the College of Business and Management Sciences (CoBAMS).
Hon. Kasigwa Gerald (MP for Kigorobya County) attended as the Chief Guest. The keynote address was delivered by Dr. Cosmas Mwikirize, Superintendent of Industrial Value Chains Development at the Science, Technology, and Innovation Secretariat in the Office of the President.
Leadership Applauds Partnership
Representing the Vice Chancellor, Prof. Barnabas Nawangwe, and the CoBAMS Principal, Prof. Edward Bbaale, the College Deputy Principal, Associate Professor James Wokadala, commended the School of Business and the Makerere University Entrepreneurship and Outreach Centre (MakEOC) for strengthening university partnerships.
Noting that the MakEOC was concurrently hosting the 10th Students’ Entrepreneurship and Innovation Expo, he praised the Centre for sustaining the initiative over the past decade.
Assoc. Prof. Wokadala stressed the need for deeper collaboration to drive youth innovation and national economic transformation. He urged students to focus on developing practical, commercial solutions.
Call to Private Sector
Underscoring the value of collaboration, he acknowledged the Vision Group, Pepsi-Crown Beverages Uganda Limited, and Sumzi-Psalms Food Industries Limited for supporting the 4th Uganda-Makerere Entrepreneurship Congress.
For long-term sustainability, he called upon the business community, private sector, and industry leaders to work closely with the MakEOC.
He emphasized that private sector partners are vital for providing the mentorship, incubation facilities, and market access needed to help young entrepreneurs grow businesses, create jobs, and promote self-reliance.
Turn Innovations into Businesses
The Keynote Speaker, Dr. Cosmas Mwikirize, Superintendent of Industrial Value Chains Development at the Science, Technology, and Innovation (STI) Secretariat, urged students to use entrepreneurship to generate jobs and fuel national development.
Drawing on Uganda’s electric vehicle innovation journey, Dr. Mwikirize emphasized the importance of perseverance. He urged young innovators to challenge conventional thinking and ignore skeptics who doubt their ideas.
Achieving Uganda’s Tenfold Growth Strategy requires sustained economic growth driven by science, technology, innovation, and industrialization, he noted. To guide them, he challenged student entrepreneurs to adopt six core principles hidden within the acronym TENFOLD:
- Trouble: Identify real-world problems and develop practical solutions.
- Evidence: Prove that your innovations work to convince customers.
- Numbers: Understand your business figures beyond the daily hustle.
- Others: Build strong networks, teams, and strategic partnerships.
- Long Game: Recognize that genuine business success takes time.
- Discipline: Deliver on your promises with honesty and unwavering integrity.
Embrace Flexibility and Patriotism
Hon. Kasigwa Gerald, Member of Parliament for Kigorobya County, encouraged the students to remain flexible and look for opportunities outside their primary fields of study.
“Flexibility and a willingness to learn are essential for navigating a rapidly changing job market,” Hon. Kasigwa noted.
Underscoring the values of honesty, patriotism, and commitment, the legislator appealed to the youth to cultivate strong ethical foundations as they build their enterprises. He implored them to prepare for their roles in Uganda’s future through deliberate planning, continuous self-improvement, and hard work.
Champion the Commercialization of Innovations
The Dean of the School of Business, Associate Professor Godfrey Akileng, highlighted the vital role of entrepreneurship education in equipping students with real-world business skills. He encouraged them to cross-pollinate ideas, learn from industry experts, and build networks to successfully commercialize their research.
Prioritise Students’ Innovation
Commending the University Management and partners for their continued support, Assoc. Prof. Akileng invited participants to the upcoming Students’ Entrepreneurship Expo at Freedom Square, urging the youth to transform raw ideas into sustainable enterprises.
Dr Jude Mugarura, Head of the Department of Marketing and Management, reiterated the urgency of this educational shift.
“Entrepreneurship offers an opportunity to strengthen partnerships, promote wealth creation, and advance Uganda’s economic transformation and self-reliance,” Dr Mugarura said.
He called on government agencies and private-sector partners to step up with funding, regulatory guidance, incubation facilities, and market access. He noted that the upcoming Expo at Freedom Square would showcase breakthroughs in agriculture, technology, healthcare, and sustainable business models.
Fostering a Culture of Innovation
Dr. Sarah Bimbona, Director of the Makerere University Entrepreneurship and Outreach Centre (MakEOC), noted that the congress serves as a bridge connecting students directly with established industry titans and government regulators.
She emphasized that Makerere must nurture an internal culture where students graduate with viable businesses rather than just job applications.
“Every student from Makerere University should leave the university with an idea, a company, or an innovation that is going to help them transform their lives,” Dr. Bimbona stated.
She called for the creation of dedicated, well-equipped campus innovation spaces to help students transition their conceptual models into sustainable, job-creating enterprises.
Turning Ideas into Viable Businesses
A major highlight of the congress was a high-level panel discussion, moderated by Dr. Sarah Bimbona, which focused on transforming raw concepts into market-ready ventures capable of attracting customers, investments, and strategic partners.
The panel brought together key experts from finance, media, tech, and regulation, including:
- Mr. Hannington Musimenta, Manager of Programme Development at Uganda Development Bank (UDB)
- Ms. Lorraine Tukahirwa, Head of Marketing and Communications at Vision Group
- Mr. Boris Mugisha, Co-founder and Head of Operations at Tubayo
- Mr. Ronald Tumuhairwe, Public Procurement and Disposal of Public Assets Authority (PPDA)
The panelists collectively underscored that generating a brilliant idea is only the first step. To survive, entrepreneurs must pivot toward building business models grounded in real market demand, strict financial discipline, and deep customer trust.
Rather than waiting for massive capital, the experts encouraged aspiring youth entrepreneurs to start with manageable operations, maintain impeccable financial records, and seek institutional mentorship to scale sustainably based on proven performance.
Youth-Driven Innovation
Sharing her personal entrepreneurship journey, Ms. Devin Ester Ambayo, a student leader and entrepreneur at Makerere University, encouraged her peers to look closely at local problems and transform them into sustainable business opportunities.
She applauded CoBAMS for organizing the congress, noting that the event provides a vital platform for students to build confidence, master pitching skills, and network directly with seasoned industry figures.
The 4th Entrepreneurship Congress was moderated by Dr. Kasimu Ssendawula, a faculty member at CoBAMS, who was assisted by student co-moderators Ms. Yvonne Nakungu and Ms. Connie Nansubuga.
Precursor to the 10th Annual Students’ Expo
The successful conclusion of the 4th Uganda-Makerere Entrepreneurship Congress lays fertile ground for the 10th Annual Makerere University Students’ Entrepreneurship and Innovation Expo, scheduled for 30th October 2026 at the Freedom Square.
Running from 8:00 AM to 5:00 PM, the landmark expo provides a massive platform for over 900 students to showcase their entrepreneurial and innovation potential.
The student exhibitors and young entrepreneurs are drawn from the following academic programmes across the university, including:
- Bachelor of Commerce (Year 1)
- Bachelor of Business Administration (Year 2)
- Bachelor of Arts with Education (Entrepreneurship)
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