Business & Management
The Role of E-commerce in Commercializing Entrepreneurship Ventures at Mak
E-commerce, the process of buying and selling goods using the internet, is a great facilitator of trade. Owing to the reduced cost of doing business – in most some cases there is no need for a physical shop, increased efficiency – orders and stock are easily tracked, and increased access to geographically distant markets, E-commerce has become a game changer for businesses that have adopted it. Unfortunately, student entrepreneurs at Makerere University have not been keen to make the most of this avenue of doing business.
According to a team of researchers led by Dr. Hellen Namawejje from the Department of
Statistical Methods and Actuarial Science, College of Business and Management Sciences (CoBAMS), less than 10% of the business enterprises exhibited at the 2018 Annual Students’ Entrepreneurship Expo organized by the College were using pure e-commerce. With partial e-commerce, goods and services are sold through internet, but hand-delivered to customers while with pure e-commerce, all the process involved are digital.
The team, with funding from the Makerere University Research and Innovations Fund (Mak-RIF), therefore sought to understand this low uptake through a study titled “Commercializing of Entrepreneurship Ventures using E-Commerce: Evidence from Makerere University, Uganda”. Other members of the research team were; Dr. Proscovia Katumba-Department of Marketing
and Management, CoBAMS, Dr. Patricia Ndugga-Department of Population Studies, CoBAMS, Mr. Augustine Ssekyondwa, Directorate of E-Government Services, National Information Technology Authority-Uganda (NITA-U) and Dr. Isaac Shinyekwa-Economic Policy Research Centre (EPRC).
and Management.
Speaking at the dissemination event held in the CoBAMS Conference Room and virtually on Thursday 17th December, 2020, members of the Mak-RIF Grants Management Committee (GMC) in attendance thanked Government of Uganda for the generous funding that enabled the research team to conduct studies that can help address youth unemployment in Uganda. They equally paid tribute to the Chairperson GMC, Prof. William Bazeyo for his negotiation skills that influenced the Government to allocate the funding.
“With 70% of youth in Uganda currently unemployed, this study will be of great assistance in addressing this pertinent issue,” remarked Dr. John Mutenyo, a GMC Member. “I urge you to disseminate these findings widely so that the youth can know that there are other avenues through which they can get employment” he added.
Dr. Mutenyo reminded the audience that the call for RIF 3 (the third round of Mak-RIF funding) will go out early next year and urged them to prepare good proposals that can attract Government funding especially in research areas that address NDP III (the Third National Development Plan) and the SDGs.
“Entrepreneurship and E-commerce are currently big players in the economy of any country in the world. I believe that these findings are not going to end here but will be taken down to potential users and hopefully help them. This will boost the impact that we ought to see from these research funds” added Dr. Isa Kabenge, another GMC member.
When it comes to understanding business ventures, it is always advisable to hear from an established practitioner. E-commerce ought not to be the exception. Delivering a brief keynote address, Makerere University alumnus and Founder, Xente Tech Limited, Mr. Allan Rwakatungu paid tribute to his alma mater and the research team in particular for taking steps to bring more Ugandans into the digital economy.
Xente is a platform founded in 2016 with a vision to make every person and business join the digital economy. “The opportunities out there are immense, not only for users of the platforms but also for entrepreneurs who are able to harness them” shared Mr. Rwakatungu.
Taking an example of Jumia, he noted that although the company controls less than 3% of the total retail market in Africa, it is worth billions of US dollars. “To show you what that actually means, the percentage covered by Alibaba is about 25%, and when you look at the size of the Chinese market, the opportunities for growth are immense” he added.
According to Wikipedia, the Alibaba Group recorded a net income of US$ 19.82 Billion in 2020 and had over 117,000 employees as at 31st March 2020.
Addressing participants, the Dean School of Business, CoBAMS-Dr. Godfrey Akileng observed that the current disruptions occasioned by the COVID-19 pandemic have provided us all with an opportunity to rethink how we can better manage and do business. “Those who will not embrace international electronic payment systems will struggle as the pandemic continues to sustain itself.”
He added that the mix of entrepreneurship and e-commerce presents students of business with an opportunity to reflect further on the contribution of these areas to development. “Uganda is considered among top ten most enterprising countries in the world but unfortunately, the demise of these business startups is very high. I hope this research will help us illustrate how e-commerce can find a lasting solution in terms of sustainability of these firms.”
Giving an overview of the project, Dr. Prossy Katumba identified absence of delivery infrastructure and secure payment methods as two major barriers to the wider acceptance of E-commerce in Africa. “Several countries lack an organized physical address system, and cash on delivery is the main payment method that online merchants such as Jumia, SafeBoda, Café Javas, Xente among others must deal with.”
She added that the entrepreneurship course offered to all undergraduate students at the Schools of Economics and Business, CoBAMS as well as Masters of Business Administration (MBA) and Masters of Economic Policy and Management students equips them with skills that enable learners to start their own enterprises.
“We have some success stories that have come out of this entrepreneurship course such as Dalausi Juice in Wandegeya, which has become a must-have at high-end parties” shared Dr. Katumba. “This thriving business was birthed out of a simple coursework idea” she added.
Dr. Katumba equally made mention of Andrew Mupuya, who as a result of his course work in entrepreneurship went into the production of recycled paper, “and has as a result won many awards from various international organizations and been featured on CNN – we encourage our students to start small and grow their ideas into a formidable business,” she explained.
Presenting the findings, the Principal Investigator-Dr. Namawejje shared that 796 out of 1,320 students that took part in the 2018 Entrepreneurship Expo were surveyed. 47% of these were female while 53% were male. 77% of participants were below the age of 24 while 23% were aged 24 years and above. In terms of origin, 38% of participants were from the Western region, while 32% were from Central, 16% from Eastern, 8% from Northern and 6% either from other regions or of different nationalities.
Technology is an essential driver of e-commerce uptake. 88% of the 796 respondents used smart phones, while 52% used laptops, 4% used either desktops or tablets and 9% had no device to use. The high percentages recorded in the use of smart phones and laptops could imply that some respondents used more than one device.
Additional drivers of E-commerce uptake reported included; the Annual Students’ Entrepreneurship Expo that enabled budding entrepreneurs to practice what they had learnt in class and a regulatory environment that was conducive to doing business online – there are no restrictions imposed on entrepreneurs who posted their products and services on various platforms. The natural shift of businesses online due to the COVID-19 pandemic was also another driver of e-commerce uptake by both entrepreneurs and customers.
The findings further revealed that entrepreneurs employed three main models of E-commerce; Business to Customer (B2C), Business to Business (B2B) and Business to Government (B2G). At 80%, B2C had the largest share while B2G was understandably at only 1%. “Owing to the capital intensive nature of doing business with Government, we did not expect the B2G model to feature prominently in our findings” explained Dr. Namawejje.
At 95%, the use of Social Media Platforms dominated the channels employed by students to reach their customers. This was followed by Websites at 21%, Email at 18%, Mobile Short Codes (SMS Codes) at 4%, Word of Mouth at 1.8% and Making Calls at 0.8%. Platforms such as Facebook have already taken advantage of this trend by introducing Facebook Shops – enabling businesses to create online stores on Facebook and Instagram free of charge.
Despite the availability of free options for entrepreneurs to easily embrace e-commerce, it became apparent to the research team that some barriers were impeding this. The lack of e-commerce knowledge topped this list with 73% of entrepreneurs citing it. This was followed by the high cost of internet at 67%, Lack of access to gadgets at 54% and Poor Internet connections at 49%. Trust and cyber security issues were cited by 45% of respondents while Conservatism among community members accounted for 20%.
To help boost the commercialization of entrepreneurship ventures using e-commerce, the research team made the following recommendations at policy level;
- Government should provide subsidized or free Internet to Makerere University to enable students easily utilise online platforms for generating and nurturing entrepreneurship ideas and projects.
- Taxes on e-commerce enablers such as Internet and smart phones should be reduced as a way of attracting business enterprises especially the start-ups to take up e-commerce in their operations.
- Government should support building of e-commerce infrastructure at Makerere University since it’s a Government institution.
The dissemination event was moderated by Dr. Anthony Tibaingana from the School of Statistics and Planning, who last week disseminated his findings on “The impact of Skilling the Youth and Women in Household Enterprise Start-Up and Performance in Uganda”.
Article by Public Relations Office
Kampala, Uganda – December 19, 2025 — The Environment for Development (EfD) Uganda Centre at Makerere University has taken stock of its 2025 achievements and outlined its strategic direction for 2025–2029, with a strong focus on energy transition, climate change, and sustainable natural resource management.
The reflections were shared during the Centre’s annual end-of-year celebration, which brought together members of the EfD Steering Committee, deans from the School of Economics and the School of Agricultural Sciences, government officials, private sector actors, civil society organisations, researchers, and students.
Interdisciplinary Foundation Strengthens Impact
Addressing stakeholders, EfD Uganda Director, Professor Edward Bbaale, highlighted the Centre’s progress in institutional development, research, policy engagement, and capacity building. While acknowledging challenges encountered during the year, he noted that these provided valuable lessons as the Centre transitions into a new strategic phase under the EfD Strategic Plan (2025–2029).
Prof. Bbaale underscored the Centre’s unique positioning within Makerere University, noting that it is jointly anchored in the School of Economics and the School of Agricultural Sciences. This interdisciplinary foundation, he said, enables EfD Uganda to address complex development challenges such as energy transition, climate change, water resources, forestry, biodiversity, and agriculture from a holistic perspective.
“This approach aligns with Makerere University’s policy on research institutes and reflects global trends that increasingly demand cross-disciplinary collaboration,” he said.
He further highlighted existing academic synergies, with PhD students in Economics and Agricultural Economics sharing coursework, and announced the launch of a Master of Science in Environment and Natural Resource Economics, recently approved by the National Council for Higher Education. The programme, jointly developed by faculty from both schools, is expected to strengthen training in environmental economics and natural resource management.
Strategic Direction for 2025–2029
Prof. Bbaale unveiled the Centre’s strategic plan for 2025–2029, anchored on six thematic areas: energy transition; climate change adaptation and mitigation; climate-smart agriculture; water resources management; forestry and biodiversity; and environmental quality.
He noted that climate change remains a cross-cutting issue across all themes, adding that EfD Uganda will continue to work closely with stakeholders to ensure its research informs national policy and practical interventions.
Over the next five years, the Centre’s research will focus on land use and biodiversity conservation, climate-smart agriculture, climate change adaptation and mitigation, and energy transition-areas expected to generate evidence-based solutions for Uganda and the wider region.
Key stakeholders identified for collaboration include the National Planning Authority, the Ministry of Finance, Planning and Economic Development (Climate Finance Unit), the Ministry of Agriculture, Animal Industry and Fisheries, the Ministry of Water and Environment, the Ministry of Energy and Mineral Development, and district local governments.
Major Achievements in 2025
Prof. Bbaale reported that the Centre concentrated its efforts on the three pillars of Makerere University: research, policy engagement, and training.
Policy Engagement
The Centre organised two high-level dialogues on climate-smart agriculture and a policy dialogue on e-mobility under the Inclusive Green Economy (IGE) programme.
“We chose e-mobility because it is a green mode of transport,” Prof. Bbaale said. “Through the IGE programme, we worked with senior civil servants and policymakers to explore how Uganda can transition to a greener economy.”
The programme also facilitated cross-country peer learning among Ethiopia, Tanzania, Kenya, Rwanda, and Uganda. He cited Rwanda’s rapid electrification of motorcycles through taxation and subsidies, and Tanzania’s success in universal rural electrification, as key lessons.
Capacity Building
The Centre conducted more than ten training sessions for fellows, researchers, policymakers, and graduate students. It also recruited a funded postdoctoral fellow Dr. Gemeda Olani Akuma. from Ethiopia, to work on natural capital issues.
“Postdoctoral fellows are critical to knowledge generation,” Prof. Bbaale noted. “If Makerere strengthens its postdoctoral programme, our research output will more than triple.”
He referenced benchmarking visits to South African universities with strong postdoctoral systems, noting that Makerere is steadily moving toward becoming a research-led institution.
New Projects and Institutional Growth
EfD Uganda launched five new projects and expanded its institutional partnerships during the year. These included Sida-funded initiatives, a consultancy with GIZ, the Centre’s first MakRIF-funded project, and grants from the Gates Foundation and the Carnegie Corporation.
In institutional development, the Centre inaugurated 13 new advisory board members, strengthening governance and oversight. Prof. Bbaale also introduced the Centre’s core staff, praising their dedication and commitment to capacity building, including the mentorship of interns and teaching assistants some of whom have since joined institutions such as the Bank of Uganda.
Strengthening National and International Engagement
The Centre deepened collaboration with national institutions, including the National Planning Authority, the Ministry of Finance, Parliament, and the National Water and Sewerage Corporation. Among ongoing initiatives is a study aimed at improving bill payments at the utility to unlock new investments and service improvements.
EfD Uganda is also working with district local governments to build capacity in environmental valuation and natural capital accounting, supported by MakRIF funding from the Government of Uganda.. Trainings were conducted for districts in central Uganda and in Fort Portal.
At the international level, the Centre hosted visiting scholars, including Prof. Edwin Mchapondwa from the University of Cape Town, who trained government officials on community-based conservation, and Prof. Mark Purdon from the University of Montreal, who launched a book on carbon markets.
EfD’s Natural Capital Accounting Model Adopted by Government
A major highlight was the development of a natural capital accounting model, supported by GIZ and now adopted by the Ministry of Water and Environment. The Excel-based MoneyCap model, developed in collaboration with the Ministry of Finance, UBOS, and the National Planning Authority, supports policy assessment by comparing investment scenarios in natural capital.
“This places us at another level,” Prof. Bbaale said, noting that the model aligns with global climate finance discourse and Africa’s emerging coalition of finance ministers for climate action.
Prof. Bbaale warned that Uganda’s agriculture sector must urgently adapt to climate realities, citing erratic rainfall and rising temperatures. He stressed that climate-smart agriculture is critical to safeguarding livelihoods and food security.
The Centre also celebrated the graduation of a new cohort of Inclusive Green Economy Fellows, supported by Sida, and announced five new grants, including a Carnegie-funded project on household and SME energy efficiency and a grant for climate-sensitive macroeconomic modelling and the Makerere Research and Innovation Fund (MakRIF) from the Government of Uganda
Commitment to Policy-Relevant Research
In his concluding remarks, Prof. Bbaale reaffirmed EfD Uganda’s mission to generate research that delivers practical solutions for policymakers and communities.
“Our work asks a fundamental question: how much natural capital are we depleting in the pursuit of growth?” he said. “That is the frontier we are working on.”
He thanked the Centre’s team for their dedication and contributions throughout the year.
Centre Reaffirms Commitment to Collaboration
Dr. Peter Babyenda, Policy Engagement Specialist, reaffirmed EfD Uganda’s commitment to collaboration with policymakers, academia, civil society, and the media.
“Policy engagement includes working with the media,” Dr. Babyenda said. “We remain open to partnerships and invite stakeholders to engage with us.”
He thanked participants for attending the annual reflection event and encouraged continued networking.
Jane Anyango is the Communication Officer, EfD-Mak Centre
December 18, 2025 – Coming after the successful completion of the examination season, and as the year comes to an end, the afternoon, evening and night hours of 18th December 2025, presented the best opportunity, to staff to reflect on the 2025 College of Business and Management Sciences (CoBAMS) achievements in a relaxed environment.
The ever-green Makerere University Guest House gardens provided comfort as staff continued to enjoy this lovely space situated on the Makerere University Main Campus.
The event brought together the Principal, Deputy Principal, Deans of the respective Schools, Heads of Department, academic, administrative, technical and support staff, as well as guests, in a mix of celebration, networking, and recognition.
The end of year staff get-together provided a platform to strengthen collegial relationships, and reflect on the College’s future direction. In the true sense of networking, the event also featured dance competitions amongst staff.
Recognition of CoBAMS staff who received the Vice Chancellor’s Excellence Awards 2025
A key highlight of the event featured recognition of the ten (10) members of staff from CoBAMS who received the Vice Chancellor’s Excellence Award 2025. These included: Early Career Scholar Category-Namugenyi Christabellah and Dr. Richard Ssempala, Mid-Career Scholar Category-Dr. Peter Kisaakye, Dr. Anthony Tibaingana, Dr. John A. Mushomi, and Dr. Kasimu Ssendawula, Senior Career Scholar Category-Dr. Stephen O. Wandera, and the Best Teachers Category-Dr. Patricia Ndugga, Dr. Faisal Buyinza and Mr. Fred Kasalirwe.
Presenting the CoBAMS Awards amidst applause from members of staff, the Deputy Vice Chancellor (Academic Affairs)-Prof.Sarah Ssali flanked by the Deputy Principal of the College, Associate Professor James Wokadala read a special message: “Your dedication elevates the standards of the College of Business and Management Sciences and brings distinction to Makerere University.”
Collective Achievements and Strategic Priorities
Professor Edward Bbaale, Principal of CoBAMS, in his end-of-year message, acknowledged the dedication of all staff and their contributions to the college’s success. “I sincerely thank all colleagues across our academic, research, administrative, and support units for your relentless dedication to advancing the mandate of the College. Your collective efforts remain the backbone of our success and institutional resilience,” he said.
Prof. Bbaale highlighted notable achievements in research and publications, congratulating staff who received the Vice Chancellor’s Excellence Awards and Best Teacher Awards. “These achievements reflect individual distinction and collective pride for our College. I encourage you to sustain this excellent performance,” he said. He further recognised faculty who secured research grants from Mak-RIF, international development partners including the Gates Foundation, UN-PAGE, GGGI, the World Bank, and Erasmus+, noting that such successes reflect growing global trust in CoBAMS scholarship.
The Principal underscored the college’s role in fostering institutional growth and partnerships. “I appreciate colleagues who have initiated and advanced Memoranda of Understanding with domestic and international partners. These platforms strengthen relevant academic training, impactful research, and policy engagement,” he said.
He highlighted new academic programs responsive to Uganda’s economic and societal needs, emphasising the college’s forward-looking and development-oriented approach.
Prof. Bbaale praised initiatives promoting staff welfare and cohesion, including the CoBAMS Physical Fitness Programme and the Mak-CoBAMS SACCO.
On infrastructure development, the Principal noted, “Government has allocated resources to commence the CoBAMS Infrastructure Expansion Project, and the University Council has approved two strategically located plots of land for its implementation. We shall actively engage the design consultant to ensure the buildings meet our teaching, research, innovation, and policy-engagement needs.”
He concluded his remarks by acknowledging life’s challenges alongside successes, extending condolences to staff who lost loved ones in 2025 and seasonal greetings: “As we step into 2026, I wish you and your families a year filled with God’s abundant blessings, good health, professional fulfilment, and personal joy. Merry Christmas and a Happy New Year to all.”
DVC Academic Affairs praises Research, Innovation, and Integrity
The Deputy Vice Chancellor for Academic Affairs, Professor Sarah Ssali, praised CoBAMS for its contribution to Makerere University’s strategic goals.
She extended warm greetings from the university management, including the Vice Chancellor, and underscored the importance of every staff member’s role. “Whatever role you play, you are adding a brick to this institution, just as those before us did,” she said.
Prof. Ssali highlighted the college’s research-led initiatives, emphasizing the importance of postgraduate and doctoral programs as a pipeline for academic excellence. “I commend CoBAMS for taking this seriously. Your work reflects the university’s strategic direction and internationalisation,” she said.
She noted the recent launch of the CoBAMS Working Paper Series and encouraged its development into four journals in economics, business, statistics, and planning in the near future. “This will allow graduate students to actively contribute, mentoring the next generation of scholars while strengthening Africa’s knowledge production and decolonising knowledge,” she explained.
The DVC Academic Affairs acknowledged CoBAMS for innovative approaches to research and value addition. “During the Entrepreneurship Expo, your work with coffee demonstrated how one thematic area can generate multiple products—from coffee oil to bath scrubs—showing creativity and value addition. Similarly, demography and population studies contribute crucial expertise, from census data to electoral processes,” she said.
Prof. Ssali encouraged the college to document and develop indigenous knowledge systems. “Your role as a college is to study local economic models, explore African-informed business and economic practices, and produce scholarship that reflects local realities,” she said.
She congratulated faculty members who secured research grants, published in peer-reviewed journals, or served as editors, noting that these achievements reflect both individual excellence and the academic culture of CoBAMS.
Reflecting on the Professor Emmanuel Tumusiime-Mutebile Centre of Excellence at Makerere University and the research promoted by the Tumusiime Mutebile Foundation, Prof. Ssali called for rigorous development of the initiative. “While research chairs focus on individual scholarship, Centres of Excellence build pipelines of knowledge for future generations, preserving the legacy of scholars namely Dr Mutebile in monetary policy, finance, and banking,” she said.
Networking and Teamwork
In his address, Associate Professor James Wokadala, the Deputy Principal of CoBAMS, emphasized the importance of networking and teamwork. “Today is a day for networking. This is a time to connect socially, celebrate, and reaffirm our commitment to serve Makerere University and, specifically, our College.”
He applauded staff for supporting the college’s teaching, learning, research, and student mentorship activities. He highlighted CoBAMS’ innovative initiatives, including the CoBAMS SACCO and the CoBAMS fitness club, which promote teamwork, wellness, and collegiality.
He thanked the event organisers for their efforts and acknowledged those who have supported administrative processes, such as fast-tracking promotion applications. He called upon staff to continue collaborating to serve Makerere University, the nation, and humanity.
Staff Appreciate the get-together moments
Charmed by the spirit of celebration, dance competitions amongst staff, and the choice of trending music, a significant number of staff stayed at the venue until the party came to a complete stop at 10:00p.m.
The following day (19th December 2025), the rejuvenated staff took to the College WhatsApp platform, and wrote messages, acknowledging being refreshed, feeling nice and young again. They requested the College leadership to plan for more of such engagements that promote teamwork, collegiality and good health.
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