Business & Management
The Role of E-commerce in Commercializing Entrepreneurship Ventures at Mak
E-commerce, the process of buying and selling goods using the internet, is a great facilitator of trade. Owing to the reduced cost of doing business – in most some cases there is no need for a physical shop, increased efficiency – orders and stock are easily tracked, and increased access to geographically distant markets, E-commerce has become a game changer for businesses that have adopted it. Unfortunately, student entrepreneurs at Makerere University have not been keen to make the most of this avenue of doing business.
According to a team of researchers led by Dr. Hellen Namawejje from the Department of
Statistical Methods and Actuarial Science, College of Business and Management Sciences (CoBAMS), less than 10% of the business enterprises exhibited at the 2018 Annual Students’ Entrepreneurship Expo organized by the College were using pure e-commerce. With partial e-commerce, goods and services are sold through internet, but hand-delivered to customers while with pure e-commerce, all the process involved are digital.
The team, with funding from the Makerere University Research and Innovations Fund (Mak-RIF), therefore sought to understand this low uptake through a study titled “Commercializing of Entrepreneurship Ventures using E-Commerce: Evidence from Makerere University, Uganda”. Other members of the research team were; Dr. Proscovia Katumba-Department of Marketing
and Management, CoBAMS, Dr. Patricia Ndugga-Department of Population Studies, CoBAMS, Mr. Augustine Ssekyondwa, Directorate of E-Government Services, National Information Technology Authority-Uganda (NITA-U) and Dr. Isaac Shinyekwa-Economic Policy Research Centre (EPRC).
and Management.
Speaking at the dissemination event held in the CoBAMS Conference Room and virtually on Thursday 17th December, 2020, members of the Mak-RIF Grants Management Committee (GMC) in attendance thanked Government of Uganda for the generous funding that enabled the research team to conduct studies that can help address youth unemployment in Uganda. They equally paid tribute to the Chairperson GMC, Prof. William Bazeyo for his negotiation skills that influenced the Government to allocate the funding.
“With 70% of youth in Uganda currently unemployed, this study will be of great assistance in addressing this pertinent issue,” remarked Dr. John Mutenyo, a GMC Member. “I urge you to disseminate these findings widely so that the youth can know that there are other avenues through which they can get employment” he added.
Dr. Mutenyo reminded the audience that the call for RIF 3 (the third round of Mak-RIF funding) will go out early next year and urged them to prepare good proposals that can attract Government funding especially in research areas that address NDP III (the Third National Development Plan) and the SDGs.
“Entrepreneurship and E-commerce are currently big players in the economy of any country in the world. I believe that these findings are not going to end here but will be taken down to potential users and hopefully help them. This will boost the impact that we ought to see from these research funds” added Dr. Isa Kabenge, another GMC member.
When it comes to understanding business ventures, it is always advisable to hear from an established practitioner. E-commerce ought not to be the exception. Delivering a brief keynote address, Makerere University alumnus and Founder, Xente Tech Limited, Mr. Allan Rwakatungu paid tribute to his alma mater and the research team in particular for taking steps to bring more Ugandans into the digital economy.
Xente is a platform founded in 2016 with a vision to make every person and business join the digital economy. “The opportunities out there are immense, not only for users of the platforms but also for entrepreneurs who are able to harness them” shared Mr. Rwakatungu.
Taking an example of Jumia, he noted that although the company controls less than 3% of the total retail market in Africa, it is worth billions of US dollars. “To show you what that actually means, the percentage covered by Alibaba is about 25%, and when you look at the size of the Chinese market, the opportunities for growth are immense” he added.
According to Wikipedia, the Alibaba Group recorded a net income of US$ 19.82 Billion in 2020 and had over 117,000 employees as at 31st March 2020.
Addressing participants, the Dean School of Business, CoBAMS-Dr. Godfrey Akileng observed that the current disruptions occasioned by the COVID-19 pandemic have provided us all with an opportunity to rethink how we can better manage and do business. “Those who will not embrace international electronic payment systems will struggle as the pandemic continues to sustain itself.”
He added that the mix of entrepreneurship and e-commerce presents students of business with an opportunity to reflect further on the contribution of these areas to development. “Uganda is considered among top ten most enterprising countries in the world but unfortunately, the demise of these business startups is very high. I hope this research will help us illustrate how e-commerce can find a lasting solution in terms of sustainability of these firms.”
Giving an overview of the project, Dr. Prossy Katumba identified absence of delivery infrastructure and secure payment methods as two major barriers to the wider acceptance of E-commerce in Africa. “Several countries lack an organized physical address system, and cash on delivery is the main payment method that online merchants such as Jumia, SafeBoda, Café Javas, Xente among others must deal with.”
She added that the entrepreneurship course offered to all undergraduate students at the Schools of Economics and Business, CoBAMS as well as Masters of Business Administration (MBA) and Masters of Economic Policy and Management students equips them with skills that enable learners to start their own enterprises.
“We have some success stories that have come out of this entrepreneurship course such as Dalausi Juice in Wandegeya, which has become a must-have at high-end parties” shared Dr. Katumba. “This thriving business was birthed out of a simple coursework idea” she added.
Dr. Katumba equally made mention of Andrew Mupuya, who as a result of his course work in entrepreneurship went into the production of recycled paper, “and has as a result won many awards from various international organizations and been featured on CNN – we encourage our students to start small and grow their ideas into a formidable business,” she explained.
Presenting the findings, the Principal Investigator-Dr. Namawejje shared that 796 out of 1,320 students that took part in the 2018 Entrepreneurship Expo were surveyed. 47% of these were female while 53% were male. 77% of participants were below the age of 24 while 23% were aged 24 years and above. In terms of origin, 38% of participants were from the Western region, while 32% were from Central, 16% from Eastern, 8% from Northern and 6% either from other regions or of different nationalities.
Technology is an essential driver of e-commerce uptake. 88% of the 796 respondents used smart phones, while 52% used laptops, 4% used either desktops or tablets and 9% had no device to use. The high percentages recorded in the use of smart phones and laptops could imply that some respondents used more than one device.
Additional drivers of E-commerce uptake reported included; the Annual Students’ Entrepreneurship Expo that enabled budding entrepreneurs to practice what they had learnt in class and a regulatory environment that was conducive to doing business online – there are no restrictions imposed on entrepreneurs who posted their products and services on various platforms. The natural shift of businesses online due to the COVID-19 pandemic was also another driver of e-commerce uptake by both entrepreneurs and customers.
The findings further revealed that entrepreneurs employed three main models of E-commerce; Business to Customer (B2C), Business to Business (B2B) and Business to Government (B2G). At 80%, B2C had the largest share while B2G was understandably at only 1%. “Owing to the capital intensive nature of doing business with Government, we did not expect the B2G model to feature prominently in our findings” explained Dr. Namawejje.
At 95%, the use of Social Media Platforms dominated the channels employed by students to reach their customers. This was followed by Websites at 21%, Email at 18%, Mobile Short Codes (SMS Codes) at 4%, Word of Mouth at 1.8% and Making Calls at 0.8%. Platforms such as Facebook have already taken advantage of this trend by introducing Facebook Shops – enabling businesses to create online stores on Facebook and Instagram free of charge.
Despite the availability of free options for entrepreneurs to easily embrace e-commerce, it became apparent to the research team that some barriers were impeding this. The lack of e-commerce knowledge topped this list with 73% of entrepreneurs citing it. This was followed by the high cost of internet at 67%, Lack of access to gadgets at 54% and Poor Internet connections at 49%. Trust and cyber security issues were cited by 45% of respondents while Conservatism among community members accounted for 20%.
To help boost the commercialization of entrepreneurship ventures using e-commerce, the research team made the following recommendations at policy level;
- Government should provide subsidized or free Internet to Makerere University to enable students easily utilise online platforms for generating and nurturing entrepreneurship ideas and projects.
- Taxes on e-commerce enablers such as Internet and smart phones should be reduced as a way of attracting business enterprises especially the start-ups to take up e-commerce in their operations.
- Government should support building of e-commerce infrastructure at Makerere University since it’s a Government institution.
The dissemination event was moderated by Dr. Anthony Tibaingana from the School of Statistics and Planning, who last week disseminated his findings on “The impact of Skilling the Youth and Women in Household Enterprise Start-Up and Performance in Uganda”.
Article by Public Relations Office
Business & Management
CoBAMS Orientation: Principal urges first year students to prioritize academics
Welcoming the first year students to Makerere University, and to the College of Business and Management Sciences in particular, the Principal-Prof. Edward Bbaale said: “Prioritize your academics. I urge you to remain focused. This is your season of hard work. You are here to contribute to the transformation of Uganda and the world at large.”
The Principal made the remarks on Day One (5th August 2025) of the College of Business and Management Sciences (CoBAMS) Orientation. Organised by the College Management and 91st College Guild Council, the Orientation is scheduled to take place from 5th to 8th August 2025 at Makerere University Yusuf Lule Central Teaching Facility (CTF2 Auditorium).
The Principal congratulated the first year students upon joining CoBAMS-the leading training unit and supply chain of professionals in economics, business, statistics and planning fields.
“We are proud to be shaping the future economists, business leaders, entrepreneurs, policy analysts, actuaries, and statisticians who will go on to transform industries, drive public policy, and make impactful decisions globally,” he remarked.
Prof. Bbaale pointed out that the College consists of three (3) schools namely Economics, Business, as well as Statistics and Planning. Providing a brief on the leadership of the College, he mentioned the Deputy Principal-Associate Professor James Wokadala, the Dean, School of Economics-Associate Professor Ibrahim Mike Okumu, the Dean, School of Business-Associate Professor Godfrey Akileng, and the Dean, School of Statistics and Planning-Dr. Margaret Banga. With reference to the orientation programme, he informed the students that they would have specialized sessions with the Deans and staff of the respective schools on 6th August 2025. The Principal also acknowledged Heads of Departments, and the College Management Board as key players in leadership.
Inspired by the rich and celebrated history of Makerere (established in 1922), Prof. Bbaale notified the students that the institution celebrated 100 years of excellent service to humanity in 2022, and has built a reputation that transcends borders. “The name, Makerere University is recognized, respected, and revered. I call upon you, to wholeheartedly guard and protect the institution’s name and reputation,” he said.
Tackling safety and well-being, Prof. Bbaale guided that safeguarding starts with an individual. He encouraged the students to read the Makerere University Safeguarding Policy to understand the safeguarding concerns, guidelines and responsibilities of the respective Offices. He informed the students that the College had safeguarding champions including a student representative, who have been trained to handle the safeguarding concerns, and to work closely with the students’ body to identify and report safeguarding matters.
He also cautioned the students against any forms of misconduct. “The University is committed to ensuring zero tolerance against sexual harassment, and exam malpractices. During the orientation, staff from the Gender Mainstreaming Directorate will provide a brief on the Policy and Regulations against Sexual Harassment, and the College Registrars will guide you on the academic policies.”
The address by the Principal set the pace for presentations on the following critical matters: Life at Campus, Guidance and Counselling, Makerere University Tuition Policy, Information Technology and Library resources, the Emerging Leaders Program (ELP), and a networking session with the 91st College student leaders.
Building on to the Principal’s powerful message, the following University officials interacted and engaged students on 5th August 2025: Ms Juliet Mirembe Ssewankambo-Acting College Registrar, Ms. Rose Nalwanga-Senior Counsellor, Dr. Peace Musiimenta-Representative of the Emerging Leaders program team, Mr. Peter Mubiru-College Bursar, Ms. Claire Nakaseeta-from the College Library, Mr. Gilbert Nsazimaana-DICTS, Ms. Namazzi Madrine Kayima-School of Economics Registrar, Ms. Stella Butamanya-School of Statistics and Planning Registrar, Ms. Ritah Namisango-Principal Communication Officer, and Mr. Moses Kibirango-Web Administrator.
From 6th to 8th August 2025, the student centered orientation features sessions on the following: Academic policies, orientation meetings with leadership of the respective Schools, understanding the responsibility of a student, health and wellness, brainteaser activities, gender mainstreaming, sensitization about the Red Cross, tour of the library and exposure to resources, as well as IT and hands-on-training.
Delighted that the first year students had turned up in big numbers, filling the auditorium to the brim, the Chairperson of the 91st College Guild Council, Fahad Ssozi Batte, said the 2025 orientation was planned to provide a rich and rewarding experience to students, as they commence the academic year 2025/2026. In addition, Ssozi Batte noted that the information and knowledge shared would provide a firm foundation to the students about life on campus. He thanked the entire College student leadership for remaining steadfast in the advancement of student interests.
Business & Management
COVID-19 Deepened Food Insecurity Among Uganda’s Urban Poor, With Women Hit Hardest, EfD Study Finds
Kampala – July 31, 2025
A study by researchers from the EfD-Mak Centre at Makerere University has revealed stark gender differences in the impact of COVID-19 on food security among Uganda’s urban poor, with female-headed households bearing the brunt of the crisis. The findings were presented at a stakeholder dissemination meeting held at Tick Hotel in Kawempe Division, Kampala.
The research, led by Dr. Fred Matovu, Fred Kasalirwe, and Anitah Kyamugabwa, focused on Kawempe Division, one of Kampala’s most densely populated and low-income areas. Using data from a 2022 household survey of 415 respondents, along with focus group discussions and interviews with key government stakeholders, the study examined how the COVID-19 pandemic and related economic disruptions worsened food security in informal urban settings.
Speaking on behalf of the EfD Uganda Director, Dr. Peter Babyenda stressed that Uganda’s current social protection structures are inadequate, especially for the most vulnerable. He called for policy frameworks that are informed by grassroots realities. “We need policies that involve those affected from the ground up, especially the urban poor who live on daily incomes. During COVID-19, these groups suffered immensely when lockdowns were imposed without consultations,” he said.
The study, titled “Differences in COVID-19 Effects on Food Security and Adaptive Strategies among the Urban Poor: Experiences from Uganda and Tanzania”, was conducted between 2022 and 2023 in collaboration with EfD Tanzania. In Uganda, the research focused on how urban poverty intersected with gender and food insecurity.
Presenting the findings, Fred Kasalirwe reported that poor urban households, especially those relying on informal employment, were disproportionately affected due to low and unstable incomes. The containment measures introduced in March 2020 including stay-at-home orders, closure of schools, suspension of public transport, and night curfews had a devastating effect on daily earners. As economic activity halted, access to food, healthcare, and essential services declined sharply.
The research found that food security and dietary quality worsened for both male- and female-headed households. However, the impact was more severe for female-headed households due to greater caregiving responsibilities and fewer income-generating opportunities. With limited access to social safety nets, families resorted to extreme coping strategies such as selling household assets, depleting savings, and changing their diets involuntarily. Kasalirwe noted that government food assistance during the crisis was inconsistent and insufficient.
He explained that female-headed households faced unique challenges, often balancing caregiving with limited means to earn income during lockdowns. “These households suffered more from income shocks, leading to worsened nutrition among children and the elderly,” he said. Most had to rely on informal networks or personal savings to survive.
The study also noted an unexpected finding: persons with disabilities experienced relatively improved food security during the crisis, likely due to targeted social support. However, this level of support was not extended to most households, exposing critical gaps in Uganda’s social protection systems.
While the COVID-19 pandemic was a primary focus, researchers emphasized that food insecurity among the urban poor in Uganda has been driven by a wider series of shocks. These include prolonged droughts, floods, mudslides, economic recessions and the suspension of major aid programs such as USAID. Each of these events has further strained already fragile food systems and household resilience.
Kasalirwe warned that unless Uganda adopts robust and inclusive social protection policies, the country will remain vulnerable to future crises. He urged the government to consider gender-responsive strategies that recognize the disproportionate burden carried by women and informal workers. “Government programs often collapse because communities are not involved in designing or owning them,” he said. “What we need is a bottom-up approach where self-help mechanisms and community buy-ins are developed alongside government interventions.”
He further noted that while COVID-19 provided the context for the study, the findings are applicable to a wide range of future shocks, including public health emergencies, climate change, and global economic downturns. “We’ve seen floods in Mbale, Ebola outbreaks, and the ripple effects of the Ukraine war. We need systems that don’t crumble when funding dries up,” he said.
The researchers urged both the government and development partners to shift focus from emergency responses to long-term resilience building. They emphasized that coping strategies such as selling productive assets or reducing food intake are impoverishing and unsustainable. The study called for a strong policy framework that prioritizes food security, supports vulnerable populations, and enhances urban livelihoods.
The study recommends a participatory approach that actively involves vulnerable communities in the design and implementation of social protection programs. It also calls for the establishment of community-based safety nets that are sustainable even in the absence of regular government funding. The researchers stressed the importance of gender-sensitive planning, especially in informal settlements where women face heightened challenges during economic shocks. Additionally, the government is urged to streamline its social protection initiatives through the Ministry of Gender, Labour and Social Development, ensuring effective outreach and awareness to reach those most at risk.
The research was funded by the EfD Global Hub and coordinated by the EfD-Mak Centre. Participants at the dissemination meeting echoed the urgency of addressing urban food insecurity and preparing more effectively for future crises.
More photos from the workshop
Jane Anyango is the Communication Officer EfD Uganda.
By Ritah Namisango and Monica Meeme
On Tuesday 22nd July 2025, Prof. Edward Bbaale, the Principal of the College of Business and Management Sciences (CoBAMS) endorsed the newly-established College SACCO by enrolling as a member.
The Mak-CoBAMS SACCO, which was inaugurated on 14th July 2025, provides a platform to improve the economic well-being and quality of life of members through accessible financial services, provision of affordable loans, promotion of a savings and investment culture, financial security, and potential dividends.
The interim Committee that was instituted to kick-start the SACCO has been working under the guidance of the Deputy Principal, Associate Prof. James Wokadala as Patron.
Tasked with finalizing the operations of the SACCO, the Interim Committee, chaired by Dr. Peter Babyenda consists of the following members: Dr. Allen Kabagenyi-Vice Chairperson, Dr. Christopher Alioni-General Secretary, Mr. Peter Mubiru-Treasurer, and Mrs. Juliet Mirembe Ssewankambo-Mobilizer. The Committee members representing the three schools include: Mr. Fred Kasarirwe-School of Economics, Dr. Marion Nanyanzi-School of Business, and Dr. Hellen Namawejje-School of Statistics and Planning. Mr. Joseph Ikarok represents support staff on the SACCO.
As the SACCO kicks off, the Committee agreed on the following contributions: Membership fee of 20,000/=, Annual subscription fee of 30,000/=, a minimum of ten shares at 100,000/= per member, and a minimum monthly contribution of 50,000/=.
The Committee believes that the rates set are manageable by members of staff. According to the Chairperson, Dr. Babyenda, the Committee is enrolling members. He stated that the minimum monthly saving of 50,000/= is a priority, and also called upon each member to pay up the minimum 10 shares before 31st July 2025.
Congratulating the College Principal, Prof. Bbaale upon becoming a member of the Mak-CoBAMS SACCO, the interim General Secretary-Dr. Alioni, reported that they need at least 30 members to start operations.
Following his enrollment as a Member, Prof. Bbaale, lauded the team for the establishment of the SACCO, a long-awaited intervention that will provide financial support to staff members. He thanked Associate Prof. James Wokadala for his resilience and dedication to making this initiative a reality.
Prof. Bbaale explained that the SACCO is well-aligned with the college’s research and academic programs, which focus on business, economics, statistics and planning.He highlighted the critical need for accessible finance, citing it as one of the leading constraints to development and business growth. The SACCO will fill a significant gap by providing staff members with financial support at reasonable interest rates.
Prof. Bbaale believes that the SACCO will transcend his tenure and become a lasting legacy for the college, providing benefits to staff members for years to come. He commended the interim committee for their hard work and commitment to establishing the SACCO. He expressed confidence in the team’s ability to manage the SACCO effectively, citing their strong work ethic and dedication.
Pledging his full support towards the SACCO, Prof. Bbaale rallied members of staff to join the initiative and participate in its activities and programmes. He stated that the SACCO will have a positive impact on the college community, addressing financial constraints and improving the well-being of staff.
The Deputy Principal, Associate Prof. Wokadala, acknowledged the College Principal for hosting the meeting and guiding the process leading to the establishment of the SACCO. He noted that the SACCO is a long-standing dream of the college’s formulators and a game-changer for the institution. To this end, the College Board unanimously welcomed the idea and set up an interim committee to oversee its implementation.
Associate Prof. Wokadala commended the colleagues who volunteered to steer the initiative, expressing confidence that the SACCO would become vibrant and successful. He visualised the SACCO evolving into a microfinance institution or bank with member support.
The Deputy Principal reported that the Principal’s office provided a contribution of 3,000,000/= to kick-start the SACCO’s activities, which would be accounted for by the committee. He emphasized transparency and accountability in managing the funds, noting that the committee would account for every shilling received, and present a report to the Annual General Meeting (AGM).
-
General2 days agoAdmission Lists for Postgraduate Programmes 2025/26
-
Health1 week agoCall for Apllication: The James M. Ntambi Postdoctoral Fellowship
-
General5 days agoMakerere University Repositions Doctoral Training to Build Africa-Centered Scholarship
-
General5 days agoAcademic Year 2025/2026 at Makerere Begins With Freshers’ Orientation
-
General2 weeks agoIGAD Board Visits Mak, Reiterates Commitment to Promoting Academic Mobility