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Farmers’ Preferences Drive Success in Tree-Planting, Duke Scholar Finds

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Study Finds Farmers Prefer Boundary Tree Planting, Challenging Conventional Afforestation Programs


UK-based Duke University Postdoctoral Scholar Dr. Danny Tobin has highlighted the crucial role of farmers’ preferences in shaping successful tree-planting programs. Speaking at Makerere University’s Environment for Development (EfD) Centre, Tobin presented findings from a study on smallholder farmers in southern India, exploring why they choose certain tree species and planting systems within an NGO-led afforestation program.

The study  titled, “Guiding Private Afforestation to raise public-Goods Provision : Exploring Farmers preferences for trees within an NGO Tree planting program in Southern India” was presented to a research seminar at Makerere University on March 9, 2026.

Dr. Danny Tobin presenting the study findings. Environment for Development (EfD) Centre research seminar by UK-based Duke University Postdoctoral Scholar Dr. Danny Tobin's study titled, “Guiding Private Afforestation to raise public-Goods Provision : Exploring Farmers preferences for trees within an NGO Tree planting program in Southern India” 9th March 2026, Yusuf Lule Central Teaching Facility, Makerere University, Kampala Uganda, East Africa.
Dr. Danny Tobin presenting the study findings.

Dr. Tobin presented what drives communities to take up different kinds of tree species, and even the planting system that they use, either planting on the boundary, intercropping, or cluster planting these different trees, either forest trees, timber trees, or the fruit and medicinal plants.

The study revealed that smallholder farmers strongly prefer planting trees along farm boundaries rather than within their crop fields, a finding that could significantly reshape the design of afforestation and agroforestry programs aimed at addressing climate change and biodiversity loss. The research examined how farmers make decisions about tree planting on private agricultural land and found that preferences vary widely depending on farmers’ economic conditions, farming practices, and environmental challenges. The study emphasizes that tree-planting initiatives must be carefully designed to align with farmers’ priorities if they are to deliver both environmental and livelihood benefits.

Dr. Danny Tobin presenting. Displayed on the screen is his study title. Environment for Development (EfD) Centre research seminar by UK-based Duke University Postdoctoral Scholar Dr. Danny Tobin's study titled, “Guiding Private Afforestation to raise public-Goods Provision : Exploring Farmers preferences for trees within an NGO Tree planting program in Southern India” 9th March 2026, Yusuf Lule Central Teaching Facility, Makerere University, Kampala Uganda, East Africa.
Dr. Danny Tobin presenting. Displayed on the screen is his study title.

The research focused on smallholder farmers living within five kilometers of two protected areas in the southern Indian state of Karnataka. Using a structured survey method known as a discrete choice experiment, the study collected responses from 400 farmers who were presented with different tree-planting options, including timber, fruit, mixed species, and medicinal trees arranged in various planting patterns such as farm boundaries, intercropping within fields, or clustered plots. The results showed a clear preference for planting timber trees along farm boundaries, which farmers viewed as the least disruptive to crop production and farm management.

According to the study findings, most farmers were willing to adopt boundary planting even without financial incentives. In contrast, options that required planting trees within crop fields such as fruit intercropping or clustered mixed-species plantations generally required compensation to encourage adoption. Programs that aimed to create dense clusters of mixed trees to support biodiversity would require the highest level of incentives, as these arrangements compete directly with agricultural land use.

Some of the participants attending the seminar. Environment for Development (EfD) Centre research seminar by UK-based Duke University Postdoctoral Scholar Dr. Danny Tobin's study titled, “Guiding Private Afforestation to raise public-Goods Provision : Exploring Farmers preferences for trees within an NGO Tree planting program in Southern India” 9th March 2026, Yusuf Lule Central Teaching Facility, Makerere University, Kampala Uganda, East Africa.
Some of the participants attending the seminar.

The study also identified several factors that influence farmers’ willingness to plant trees. Farmers with better resources such as higher income levels, irrigation systems, and higher education were generally more willing to adopt tree planting. Conversely, farmers with smaller land holdings, lower incomes, and harsher environmental conditions were less likely to adopt tree planting options. These results highlight how economic capacity and farm productivity shape decisions about integrating trees into agricultural landscapes.

Another important finding relates to human-wildlife conflict, a major challenge for farmers living near protected areas. The study found that farmers experiencing frequent wildlife damage were significantly less interested in planting fruit trees along their farm boundaries because fruit trees could attract animals such as elephants and wild boar. Instead, these farmers preferred timber trees, which they believed might help shield crops from wildlife intrusion.

Despite the overall preference for boundary planting, the research also revealed a surprising opportunity for biodiversity-focused interventions. About one-third of the farmers surveyed indicated that they would be willing to plant fruit trees inside their fields through intercropping or orchard-style arrangements without requiring compensation. This group represents a key target for programs seeking to increase tree cover and habitat connectivity in agricultural landscapes.

Some of the graduate students attending the seminar. Environment for Development (EfD) Centre research seminar by UK-based Duke University Postdoctoral Scholar Dr. Danny Tobin's study titled, “Guiding Private Afforestation to raise public-Goods Provision : Exploring Farmers preferences for trees within an NGO Tree planting program in Southern India” 9th March 2026, Yusuf Lule Central Teaching Facility, Makerere University, Kampala Uganda, East Africa.
Some of the graduate students attending the seminar.

Based on these findings, the study recommends that afforestation programs avoid rigid, one-size-fits-all approaches. Instead of targeting farmers based on observable characteristics such as age, income, or land size which the study found to be unreliable predictors of preferences the research suggests offering farmers a menu of tree-planting options. This flexible approach would allow farmers to choose arrangements that best fit their land, resources, and risk tolerance while still contributing to environmental goals.

The study concludes that successful tree-planting programs must balance environmental objectives with farmers’ economic realities. By incorporating farmers’ preferences into program design and offering flexible participation options, policymakers and environmental organizations can increase adoption rates, improve tree survival, and enhance the long-term benefits of afforestation initiatives for both rural livelihoods and the environment.

In his welcome remarks the Director EfD Makerere Centre, Prof. Edward Bbaale, underscored the importance of aligning environmental programs with farmers’ needs if afforestation initiatives are to succeed.

Prof. Edward Bbaale making his welcome remarks. Environment for Development (EfD) Centre research seminar by UK-based Duke University Postdoctoral Scholar Dr. Danny Tobin's study titled, “Guiding Private Afforestation to raise public-Goods Provision : Exploring Farmers preferences for trees within an NGO Tree planting program in Southern India” 9th March 2026, Yusuf Lule Central Teaching Facility, Makerere University, Kampala Uganda, East Africa.
Prof. Edward Bbaale making his welcome remarks.

Prof. Bbaale said the EfD committed to rigorous research at the intersection of environment, natural resources, and economic development. He noted that the centre regularly organizes research seminars to create a platform for scholars, policymakers, and practitioners to exchange ideas, present ongoing research, and engage in constructive academic dialogue on pressing development challenges.

Welcoming Dr. Tobin to the seminar,  Bbaale highlighted the longstanding collaboration between the EfD Mak Centre and Jeffrey Vincent, Professor of Forest Economics and Management at the Nicholas School of the Environment at Duke University. He explained that the partnership has produced important research on forestry, land use, and rural livelihoods over the past several years.

He pointed to a recent joint study conducted under the leadership of Patrick Byakagaba, a Senior Research Fellow at the EfD MakCentre, which examines the livelihood impacts of forest plantations on state-owned land. The research, titled Differential Livelihood Impacts of Eucalyptus and Pine Plantations on State-Owned Land, has been accepted for publication in the Journal of Forest Economics, marking what Prof. Bbaale described as the culmination of more than four years of collaborative work involving data collection and analysis.

Prof. Edward Bbaale speaking during the seminar. Environment for Development (EfD) Centre research seminar by UK-based Duke University Postdoctoral Scholar Dr. Danny Tobin's study titled, “Guiding Private Afforestation to raise public-Goods Provision : Exploring Farmers preferences for trees within an NGO Tree planting program in Southern India” 9th March 2026, Yusuf Lule Central Teaching Facility, Makerere University, Kampala Uganda, East Africa.
Prof. Edward Bbaale speaking during the seminar.

According to Bbaale, the seminar by Dr. Tobin builds on this strong partnership and reflects the growing collaboration between Makerere researchers and international scholars. He said the study being presented was co-authored with Prof. Vincent and addresses an issue of growing global and regional importance—how tree-planting programs can be designed to meet both environmental goals and the livelihood needs of farmers.

“The topic is highly relevant, not only to the global agenda on climate change mitigation and landscape restoration, but also to policy discussions taking place in Africa and Uganda in particular,” Prof. Bbaale said. He explained that as countries expand afforestation and reforestation initiatives, it is essential to understand farmers’ incentives, preferences, and livelihood realities to ensure that such programs achieve their intended ecological and social outcomes.

He noted that research like Dr. Tobin’s provides valuable insights into how private land-use decisions can be guided to generate both private benefits for farmers and broader public goods such as carbon sequestration, biodiversity conservation, and improved ecosystem services.

Some of the participants during the seminar. Environment for Development (EfD) Centre research seminar by UK-based Duke University Postdoctoral Scholar Dr. Danny Tobin's study titled, “Guiding Private Afforestation to raise public-Goods Provision : Exploring Farmers preferences for trees within an NGO Tree planting program in Southern India” 9th March 2026, Yusuf Lule Central Teaching Facility, Makerere University, Kampala Uganda, East Africa.
Some of the participants during the seminar.

Prof. Bbaale also emphasized that the seminar reflects Makerere University’s growing focus on internationalization and research partnerships as the institution strengthens its position as a research-led university. He said collaborations with global institutions such as Duke University are critical for advancing knowledge, producing impactful research, and addressing complex environmental and development challenges.

He welcomed Dr. Tobin’s visit to Uganda as an important opportunity for knowledge exchange and engagement with students and researchers at the university. Prof. Bbaale concluded by expressing appreciation for the continued collaboration with Duke University scholars and said the centre looked forward to further joint research initiatives in the future.

Call for Stronger Research–Private Sector Linkages in Environmental Conservation

The Deputy Director of the EfD Mak Centre, Dr. Alice Turinawe, emphasized the need for stronger collaboration between researchers, the private sector, and other stakeholders to ensure that environmental conservation research translates into practical solutions.

Speaking during the closing session, Dr. Turinawe thanked participants for their active engagement and highlighted the importance of sharing research widely so that it can be improved through feedback and dialogue. She noted that meaningful environmental solutions emerge when research findings are openly discussed and refined by diverse stakeholders.

Dr. Alice Turinawe delivering her closing remarks. Environment for Development (EfD) Centre research seminar by UK-based Duke University Postdoctoral Scholar Dr. Danny Tobin's study titled, “Guiding Private Afforestation to raise public-Goods Provision : Exploring Farmers preferences for trees within an NGO Tree planting program in Southern India” 9th March 2026, Yusuf Lule Central Teaching Facility, Makerere University, Kampala Uganda, East Africa.
Dr. Alice Turinawe delivering her closing remarks.

Dr. Turinawe also commended the seminar presentation by visiting researcher Dr. Tobin, which explored conservation approaches and partnerships with farmers. She said the presentation underscored the importance of examining both private and public benefits in environmental interventions. According to her, such partnerships are essential for ensuring that conservation initiatives are both economically viable and socially beneficial.

She stressed that the EfD Mak Centre places strong emphasis on research that bridges the gap between academic work and real-world application. “One of our key goals is to ensure that the research conducted in our offices and in the field is connected to the private sector and other stakeholders who can implement the findings,” she said.

Dr. Turinawe further encouraged researchers to ensure that their findings are disseminated widely through platforms that can influence policy, development programs, and community practices. She noted that the impact of research depends largely on how effectively the results are shared and utilized.

Prof. Edward Bbaale , Dr. Danny Tobin, Dr Alice Turinawe and Gyaviira Ssewankambo after the seminar. Environment for Development (EfD) Centre research seminar by UK-based Duke University Postdoctoral Scholar Dr. Danny Tobin's study titled, “Guiding Private Afforestation to raise public-Goods Provision : Exploring Farmers preferences for trees within an NGO Tree planting program in Southern India” 9th March 2026, Yusuf Lule Central Teaching Facility, Makerere University, Kampala Uganda, East Africa.
Prof. Edward Bbaale , Dr. Danny Tobin, Dr Alice Turinawe and Gyaviira Ssewankambo after the seminar.

She concluded by appreciating the scholars and participants who attended the seminar despite their busy academic schedules, noting that their engagement keeps the centre’s research community vibrant and productive.

The EfD Mak Centre, based at Makerere University, focuses on generating evidence to support environmental and natural resource policy decisions. The centre brings together academia, policymakers, and practitioners to strengthen the use of economic evidence in addressing environmental challenges.

Practical and Policy-Relevant Insights Appreciated

Overall, participants noted that the seminar provided both practical and policy-relevant insights into understanding farmers’ preferences, improving tree-planting programs,and supporting sustainable environmental and economic outcomes.

EfD-Mak Centre Manager Gyaviira Ssewankambo said the study offered valuable insights into what motivates farmers to adopt different tree species such as forest trees, timber varieties, and medicinal plants. He explained that the research also addressed challenges faced by farmers, including the risks posed by wildlife. In some cases, farmers living near game parks avoid planting fruit trees for fear that animals such as elephants could destroy their crops. According to Ssewankambo, these experiences mirror situations in communities near protected areas in Uganda, suggesting that lessons from India could help shape local strategies for promoting afforestation.

Centre Manager Gyaviira Ssewankambo moderating the seminar. Environment for Development (EfD) Centre research seminar by UK-based Duke University Postdoctoral Scholar Dr. Danny Tobin's study titled, “Guiding Private Afforestation to raise public-Goods Provision : Exploring Farmers preferences for trees within an NGO Tree planting program in Southern India” 9th March 2026, Yusuf Lule Central Teaching Facility, Makerere University, Kampala Uganda, East Africa.
Centre Manager Gyaviira Ssewankambo moderating the seminar.

“Dr. Danny Tobin presented a very insightful study from India about forestry—what drives communities to take up different tree species, and the planting systems they use, whether on boundaries, intercropping, or cluster planting. We hope our Ugandan community can learn lessons, especially on issues like wildlife affecting fruit tree planting near game parks.”

He added that the study also examined the economic trade-offs farmers face when allocating land to trees rather than crops. While tree planting offers environmental and long-term economic benefits, farmers must weigh these gains against the immediate need for space to grow food crops. Ssewankambo expressed optimism that once the research is fully completed, it could provide important lessons for Uganda, just as EfD previously drew inspiration from forestry experiences in Nepal.

For Joab Wamani, an assistant lecturer at the School of Economics, the seminar was particularly valuable for its methodological insights. He noted that beyond the presentation’s clear communication, the research design and conceptualisation stood out. Wamani said the way the study framed its research questions and selected methods offered important learning points for researchers seeking to conduct rigorous environmental economics studies.

“His slides were clear and inspiring, but what really interested me was the research design—the way he conceptualised the topic, developed his research questions, and chose his methods. That was the main knowledge I took away.”

Research fellow John Bosco Oryem attending the seminar. Environment for Development (EfD) Centre research seminar by UK-based Duke University Postdoctoral Scholar Dr. Danny Tobin's study titled, “Guiding Private Afforestation to raise public-Goods Provision : Exploring Farmers preferences for trees within an NGO Tree planting program in Southern India” 9th March 2026, Yusuf Lule Central Teaching Facility, Makerere University, Kampala Uganda, East Africa.
Research fellow John Bosco Oryem attending the seminar.

Students who attended the seminar also reflected on practical lessons for farming and environmental management. Nyeko Francis, a Master’s student in Economic and Investment Modelling, said the discussion encouraged him to view tree planting as a routine agricultural activity rather than something done only for environmental protection.

“I learned that tree planting can be normalised like any other crop activity. For example, planting mangoes or oranges in a designated area can be planned and managed like a crop garden. Tree planting is more than just protecting boundaries—it can be integrated into regular farming for better yield.”

Similarly, doctoral student Mansur Sewali, a development economist specialising in economic policy and planning, said the seminar highlighted the broader benefits of afforestation. While tree planting brings direct returns to farmers, he noted that the environmental benefits extend to society as a whole, illustrating the connection between private investment and public good.

“Despite tree planting benefiting the individual farmer, these benefits can also pass on to society at large. That was the key point I took from the seminar.”

EfD research fellow Aisha Nanyiti emphasised the importance of incentives in promoting tree planting. She explained that countries like Uganda, where forests are rapidly being depleted, can benefit from policies that encourage farmers to adopt sustainable practices. Nanyiti said the study showed that many farmers prefer planting trees along farm boundaries, though some also favour intercropping trees with other crops. She added that continuous training and community sensitisation are essential to ensure both the adoption and survival of trees.

Dr. Aisha Nanyiti and other participants during the seminar. Environment for Development (EfD) Centre research seminar by UK-based Duke University Postdoctoral Scholar Dr. Danny Tobin's study titled, “Guiding Private Afforestation to raise public-Goods Provision : Exploring Farmers preferences for trees within an NGO Tree planting program in Southern India” 9th March 2026, Yusuf Lule Central Teaching Facility, Makerere University, Kampala Uganda, East Africa.
Dr. Aisha Nanyiti and other participants during the seminar.

“Farmers in India appreciated planting trees along boundaries and in intercropping systems. The key takeaway is that incentivising farmers is essential for adoption, but ongoing training and community sensitisation are equally important to ensure tree survival and environmental restoration.”

Another student, Nichirange Edida, said the seminar reinforced the importance of tree planting in addressing climate change and environmental conservation. He noted that boundary planting and intercropping allow farmers to maintain crop production while also protecting the environment. Inspired by the discussion, Edida said he hopes to apply these practices in his own farming activities.

“This seminar taught me how farmers can address climate change through planting trees, especially on boundaries and through intercropping. It conserves the environment while allowing farmers to grow fruit and timber trees. I believe I can apply this in my own farming.”

Jane Anyango is the Communication Officer, EfD-Mak Centre

Jane Anyango

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PIM CoE equips Public Officers to Make Better Public Investment Decisions

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PIM CoE equips Public Officers to Make Better Public Investment Decisions

The two-week training programme aims to equip government officers with practical skills to assess project viability, manage investment risks and ensure public resources deliver value for money.

The Public Investment Management Centre of Excellence (PIM CoE) is strengthening the capacity of government officers to undertake financial appraisal and risk analysis of public investment projects through a two-week training programme designed to improve the quality of project preparation, appraisal and decision-making in Uganda.

The training, which started in Fort Portal on October 19, 2026, brought together participants from various government ministries, departments and agencies (MDAs), alongside facilitators from Makerere University, the Ministry of Finance, Planning and Economic Development, Cambridge Resources International (CRI), the National Planning Authority and the Uganda Development Bank.

Officially opening the training on behalf of the Permanent Secretary/Secretary to the Treasury, Ms Esther Ayebare, Acting Assistant Commissioner in the Project Analysis and Public Investment Department of the Ministry of Finance, Planning and Economic Development, emphasised the importance of rigorous project appraisal in strengthening Uganda’s public investment management system.

She noted that projects admitted into the public investment plan must be aligned with national priorities, technically sound, financially viable and capable of delivering value for money.

“Government must be able to compare investment alternatives and ensure that only viable projects proceed through the public investment process,” she emphasised.

Ms Esther Ayebare, Acting Assistant Commissioner in the Project Analysis and Public Investment Department of the Ministry of Finance, Planning and Economic Development

Ms Ayebare explained that sound appraisal enables government to make informed investment decisions, maximise returns on public expenditure and ensure that limited public resources are directed towards projects with the greatest potential to deliver development outcomes.

Building practical skills for better investment decisions

The training builds on the Public Investment Management course conducted in June, which introduced participants to Uganda’s public investment management framework, including project conceptualisation, stakeholder analysis, project costing, implementation action plans, the Integrated Bank of Projects, and monitoring and evaluation of public investment reforms.

The current programme advances this foundation by equipping participants with technical competencies in financial appraisal, financial modelling and risk analysis.

Participants will explore integrated investment appraisal, alternative investment criteria, cash-flow statements, inflation and exchange-rate movements, asset valuation, project financing, project scale and timing, risk-sharing arrangements and cost-effectiveness analysis.

Through practical exercises and case studies, participants will apply these concepts to investment scenarios in sectors such as roads, health, education and water. The programme will also examine how climate change, social considerations and other risks can be integrated into project preparation and appraisal.

Ms Ayebare encouraged participants to engage actively with the facilitators, question the practical application of the tools and consider how the skills acquired could improve investment decisions within their respective institutions.

She also reminded participants that the programme includes an examination and that certification requires more than attendance. Participants are expected to demonstrate an understanding of the concepts and acquire practical skills that they can apply in their work.

Reducing dependence on externally prepared studies

A key objective of the training is to strengthen the ability of government institutions to undertake high-quality project appraisal studies using their own technical teams.

Public officers gather for a specialized training session at the Public Investment Management Center of Excellence (PIM COE) to enhance their skills in making sound and strategic public investment decisions.
Public officers gather for a specialized training session at the Public Investment Management Center of Excellence (PIM COE) to enhance their skills in making sound and strategic public investment decisions.

Ms Ayebare observed that many studies submitted to the Development Committee have traditionally been prepared by external consultants, often at considerable cost. Building the capacity of public officers to conduct these studies independently can help institutions strengthen their technical expertise and improve the quality of project proposals presented for consideration.

She urged participants to take full advantage of the facilitators’ expertise and return to their institutions equipped to undertake sound financial appraisals and provide evidence-based advice to decision-makers.

She further emphasised that project approval requires thorough preparation, analysis and justification, rather than simply identifying available funding and proposing a project to utilise it.

Strengthening public investment management through capacity development

In his remarks, Prof. Edward Bbaale, Director of the PIM CoE, thanked the Ministry of Finance for its financial support and for identifying participants from government institutions. He also recognised the contributions of the facilitators and partner institutions in delivering the programme.

Prof. Edward Bbaale, Director of the PIM CoE

Prof. Bbaale noted that the Centre’s work extends beyond training to include research and advisory services aimed at improving public investment management practices. He encouraged continued collaboration with government institutions and other partners to advance research, knowledge sharing and capacity development.

Speaking during the training, Dr John Sseruyange, Manager of the PIM CoE, highlighted the importance of commitment, active participation and punctuality throughout the programme. He encouraged participants to engage with the facilitators, ask questions and apply the knowledge gained to the projects they support.

Dr Sseruyange also acknowledged the Government of Uganda, through the Ministry of Finance, Planning and Economic Development, for financing the training, and appreciated Cambridge Resources International for its continued support towards improving public investment preparation and analysis in Uganda.

The training reflects ongoing efforts to strengthen Uganda’s public investment management system by equipping public officers with the knowledge and practical competencies needed to assess projects rigorously, identify potential risks and make informed investment decisions.

By developing in-house expertise across government institutions, the programme seeks to contribute to better-prepared projects, more efficient use of public resources and improved delivery of Uganda’s development priorities.

Betty Kyakuwa
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Makerere University Signs MoU with World Association of Noonomy: Sets pace for the African Centre of Excellence

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L-R: Prof. Edward Bbaale, Prof. Sarah Ssali, Dr. Tonny Mayambala-Sebbaggala and Dr. Peter Babyenda at the Gathering in Rome on 17th September 2026. World Association of Noonomy Annual Gathering 17th September 2026 in Rome, Italy.

By Ritah Namisango and Monica Meeme

Makerere University has signed a Memorandum of Understanding (MoU) with the World Association of Noonomy, setting the pace for academic collaboration, research and the establishment of a Centre of Excellence for Noonomy in Africa.

On behalf of Makerere University, the MoU was signed by Professor Sarah Ssali, Deputy Vice Chancellor (Academic Affairs), during the World Congress on Noonomy held in Rome, Italy, from 16th-19th September 2026, paving the way for the establishment of a dedicated institute of Excellence for Noonomy at College of Business and Management Sciences (CoBAMS).

Uganda was the only African country represented at the World Congress on Noonomy, with a Makerere University delegation including Prof. Sarah Ssali-Deputy Vice Chancellor (Academic Affairs), Prof. Edward Bbaale-Principal College of Business and Management Sciences (CoBAMS), Dr Peter Babyenda-Lecturer at the School of Economics and Policy Engagement Coordinator, College of Business and Management Sciences (CoBAMS), and Mr. Tonny Mayambala Sebbaggala, a Ugandan Economist based in Russia.

Prof. Sergey Bodrunov (L) and Prof. Sarah Ssali (R) signing the MoU on 19th September 2026 in Rome, Italy.
Prof. Sergey Bodrunov (L) and Prof. Sarah Ssali (R) signing the MoU on 19th September 2026 in Rome, Italy.

Commenting on the development, the Vice Chancellor, Professor Barnabas Nawangwe said, “By signing this MoU, the African Centre for Noonomy has been established at Makerere University. This adds to the growing number of African continental research centres that are coordinated by Makerere University. Makerere is clearly a leader on the Continent.”

The MoU signed on 19th September 2026 in Rome-Italy, builds on the inaugural conference on Noonomy, held in Uganda on 20th August 2026 at Makerere University under the theme, “The Theory of Noonomy and its Role in Resolving Modernity Issues: Pathways to Sustainable Social and Economic Transformation.”

At the Global Congress of the World Association of Noonomy, the scholars from Makerere University delivered three (3) presentations focusing on Noonomy and development challenges in East Africa, the transition from informal to formal employment, and the role of universities in advancing Noonomy.

About the Theory

The Theory of Noonomy is an emerging theoretical approach developed by Professor Sergey Bodrunov, Director of the S.Y. Witte Institute, which examines the changing relationship between knowledge, technology, production and human development. The theory places emphasis on knowledge and human potential as important drivers of development, while highlighting humanistic values and solidarity in shaping economic and social progress.

Advancing Alternative Economic Thought in Africa

Speaking at  the Annual gathering in Rome, Prof. Sarah Ssali described Makerere University’s partnership as a great honour, highlighting the importance of creating space for broader theoretical perspectives on political economy and the global economy.

Reflecting on the evolution of political science and political economy studies, Prof. Ssali noted that following the era of Glasnost and Perestroika, free-market ideology and neoliberalism became increasingly dominant in global economic thinking.

“This dominance created a need for scholars to critically examine both the opportunities and limitations of market-based approaches,” she said.

She welcomed the opportunity to explore alternative ways of understanding the world, including not only the material relations of production, but also the material relations of consumption.

Prof. Edward Bbaale. World Association of Noonomy Annual Gathering 17th September 2026 in Rome, Italy.
Prof. Edward Bbaale.

Prof. Ssali also acknowledged the Witte Institute for initiating the initiative and for choosing Makerere University as a key partner on the African continent.

She said Makerere University plans to establish a dedicated centre focused on the emerging area of study, with the institution aiming to launch the centre in February 2027.

“We hope the centre will become a leading African platform for research, teaching and dialogue on these issues,” she asserted.

Prof. Ssali noted that the ideas emerging from the Kampala meeting (held on 20th August 2026)  are already being incorporated into Makerere University’s theoretical classes, with plans to substantially expand the initiative following the establishment of the centre of excellence.

She reaffirmed Makerere University’s commitment to the partnership and to expanding scholarly engagement on alternative approaches to political economy.

Call for Growth that Advances Social Welfare

Delivering the presentation titled: “The Role of Noonomy in Addressing Development Challenges in East Africa,” Prof. Edward Bbaale, Principal of the Makerere University College of Business and Management Sciences (CoBAMS), explored the potential of Noonomy as an alternative framework for understanding and addressing persistent development challenges in East Africa.

Prof. Bbaale noted that the approach contributes to emerging academic discussions on how economic systems can better connect economic growth with social wellbeing and inclusive development outcomes in the region.

“The study contributes to emerging academic discussions on how economic systems can better link economic growth with social wellbeing and inclusive development outcomes in the region,” he said.

Prof. Edward Bbaale makes his presentation. World Association of Noonomy Annual Gathering 17th September 2026 in Rome, Italy.
Prof. Edward Bbaale makes his presentation.

The paper was co-authored with Dr Peter Babyenda and formed part of the scholarly contributions presented at the World Congress on Noonomy in Rome, Italy.

Prioritizing Human-Centred Development

Dr Peter Babyenda said Makerere University’s participation in the World Congress on Noonomy in Rome marked an important step in the University’s international engagement with the Theory of Noonomy.

“The engagement paves the way for establishing a Centre of Excellence for Noonomy at the School of Economics, under the College of Business and Management Sciences (CoBAMS),” he stated.

Dr Babyenda explained that the Theory of Noonomy places human welfare at the centre of development, arguing that development should be assessed not only through productivity and infrastructure, but also by how it improves people’s wellbeing.

He said consumption, knowledge transfer and solidarity are important considerations, including in the application of emerging technologies such as Artificial Intelligence.

Dr Babyenda revealed that Uganda has been offered an opportunity to host an upcoming World Congress on Noonomy, which he said could bring together participants from more than 55 countries and create opportunities for academic exchange, industry engagement and international visibility for Uganda.

He called upon the academia and industry to collaborate with Makerere University in advancing its engagement with the emerging field.

The Signing of the MoU at the Global Congress of the World Association of Noonomy marks a milestone in Makerere University’s efforts to contribute to international scholarly discussions on alternative approaches to understanding economic systems and development.

Ritah Namisango
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Makerere Leads Africa in Pioneering Theory of Noonomy

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Prof. Sergey Bodrunov (L) and Prof. Sarah Ssali (R) signing the MoU on 19th September 2026 in Rome, Italy.

Makerere University once more leads the African continent in pioneering working with the Theory of Noonomy by signing a Memorandum of Understanding (MoU) with the World Association of Noonomy on 19th September 2026 during its Annual gathering in Rome, Italy.

The MoU was signed on behalf of Makerere by the Deputy Vice Chancellor in charge of Academic Affairs (DVCAA) Prof. Sarah Ssali and Prof. Sergey Bodrunov who developed the Theory of Noonomy. In attendance at the gathering and MoU signing were the Principal, College of Business and Management Sciences (CoBAMS), Prof. Edward Bbaale, Dr. Peter Babyenda-CoBAMS, and Ugandan Economist based in Russia, Dr. Tonny Mayambala-Sebbaggala.

Commenting on the development, the Vice Chancellor, Prof. Barnabas Nawangwe said, “By signing this MoU, the African Centre for Noonomy has been established at Makerere University. This adds to the growing number of African continental research centres that are coordinated by Makerere University. Makerere is clearly a leader on the Continent.”

The Theory of Noonomy is effectively a Political Economist Approach to studying the material relations of production and consumption, for a more sustainable world.

Congratulations Team Makerere University on this milestone!

Related Video: https://twitter.com/Makerere/status/2101214896666947735/video/1

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