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First Entrepreneurship Congress: Businesspersons tipped on using AI to grow companies

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Instead of taking jobs away from people, artificial intelligence is meant to broaden people’s perspectives and stimulate the production of new content. By automating repetitive and mundane tasks, artificial intelligence allows individuals to focus on more creative and complex aspects of their work. This shift can lead to increased innovation and the exploration of new ideas, ultimately benefiting both individuals and society as a whole.

This was the main message at the first ever Uganda Entrepreneurship Congress and Exhibition, organized by the Department of Marketing and Management, College of Business and Management Sciences, on November 16 and 17, 2023.

With the topic “Adapt and thrive within the new normal of AI,” the congress featured breakout sessions, a panel discussion, and a keynote address on the first day. At the Yusuf Lule CTF auditorium, seasoned businesspeople and industry insiders shared their experiences with up-and-coming entrepreneurs, emphasizing that entrepreneurship is a means of bringing about the socioeconomic development of the nation.

The numerous advantages of artificial intelligence (AI) in the fields of agriculture, health, education, tourism, and hospitality have been attested to by academics and business owners. They demonstrated how AI can function quickly, effectively, and efficiently while cautioning against misusing technology and treating it as a stand-in for people.

The Deputy Vice Chancellor (Academic Affairs), Prof. Umar Kakumba officially opens the first ever Uganda Entrepreneurship Congress and Exhibition. Yusuf Lule Central Teaching Facility Auditorium, Makerere University, Kampala Uganda, East Africa.
The Deputy Vice Chancellor (Academic Affairs), Prof. Umar Kakumba officially opens the first ever Uganda Entrepreneurship Congress and Exhibition.

Dr Dennis Ngabirano, the founder of Psalms Food Industries, said: “AI is about working smart, not about working hard… But as we apply AI, we must be doing the right things and aim to remain agile. To achieve success, you need a mindset change – when everyone is sitting, you stand up; when everyone stands up, you stand out; when many people stand out, make yourself outstanding; and when many become outstanding, become the standard.”

Like anything else, entrepreneurship and AI are not without danger, Ngabirano advised.

Like any relationship, a business has dangers and problems, some of which are self-inflicted. Resilience and patience are crucial. Never launch a business without doing your homework, and keep researching once you are operating it as new obstacles will inevitably arise, particularly as the company expands.

He advised entrepreneurs to motivate their staff and place them where their talents fall, and maintain discipline throughout the organisation.

Dr. Sarah Bimbona the head of the Entrepreneurship centre (3rd Right) with some of the speakers. Yusuf Lule Central Teaching Facility Auditorium, Makerere University, Kampala Uganda, East Africa.
Dr. Sarah Bimbona the head of the Entrepreneurship centre (3rd Right) with some of the speakers.

It is unfounded to worry that AI will become self-sufficient and cause widespread joblessness. Adventure Vacation Safaris’ managing director, Farouk Busuulwa, issued a warning and made the case that artificial intelligence (AI) will make some jobs obsolete, but it cannot replace human labor. Rather, employment will increase, particularly in the content creation industry. Certain repetitive tasks will vanish, and your position will be taken over by the AI user. There is no justification for not being adept in AI since you risk being left behind if you don’t learn how to prosper in this field.

As AI continues to advance, it is important for individuals to adapt and acquire the necessary skills to work alongside AI systems. Embracing AI technology can lead to new opportunities and job creation, especially in fields that require creativity and critical thinking. It is crucial to recognize the potential benefits of AI rather than fearing its impact on employment.

The chief marketing officer of Next Media, Edwin Danze, argued that the audience should access and learn how to use the many AI tools available on the internet, the majority of which are free.

The first day also saw some breakaway sessions from organisatiosn such as URA. Isaac Aijuka, from the Tax Education Unit of Uganda Revenue Authority emphasized the need for business people to keep records to avoid audits and penalties.  He did, however, state that one is entitled to contest the assessment and punishment or file an appeal. He discussed a wide range of subjects, such as the advantages of voluntary disclosure, the consequences of tax evasion, the process of becoming a tax agent, revenue taxes and non-revenue taxes, taxation principles, and economic independence.

Some of the student entrepreneurs show off their Unique Fertiliser Enterprise at the Exhibition. Freedom Square, Makerere University, Kampala Uganda, East Africa.
Some of the student entrepreneurs show off their Unique Fertiliser Enterprise at the Exhibition.

He said that a nation must be able to use the money it receives to fund its budget in order to be considered fully autonomous, which Uganda is still unable to do. He clarified that the goals of URA are to increase tax collection and promote voluntary compliance. After collecting taxes, URA gives them to the Parliament and the Ministry of Finance for suitable use.

The second day of the congress saw the opening of the seventh students’ entrepreneurship expo and a blood donation clinic by Uganda Red Cross Society and Uganda Blood Transfusion Services.

Students of Bachelor of Business Administration and Bachelor of Commerce, in teams of three to eight members, exhibited a wide variety of ideas, prototypes and innovations. Evaluators went around the stalls, posing questions, offering guidance and marks.

Some of the innovations exhibited included; a solar cook stove, re-usable sanitary pads, automated irrigation system, production plant for noodles among others.  

The congress and exhibition were sponsored by Psalms Food Industries, Post Bank, Nivana Water, HZG Group, Vision Group, Legend Events & Hospitality, Iguru Consult, NBS TV, Feed Future, National Coffee Research Institute, Uganda Revenue Authority, KCCA, Uganda Red Cross Society, FlexiPay, Rotary Club of Kitante, Centenary Bank and Housing Finance Bank.

Betty Kyakuwa
Betty Kyakuwa

Business & Management

Call For Applications: Student Mobility – University of Padova, Italy (Oct 2026-Jan 2027)

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Group Photo of the trainers and trainees that took part in the workshop on multivariate statistics and time series analysis, held 11th-20th June 2024 between the School of Statistics and Planning, CoBAMS and University of Padova, Italy. Makerere University School of Statistics and Planning-University of Padova, Italy dynamic workshop on multivariate statistics and time series analysis, 11th to 20th June 2024, Makerere University, Kampala Uganda, East Africa.

Arising from an existing Memorandum of Understanding (until September 2028) between University of Padova, Italy (UniPd) and Makerere University (Mak), the two institutions partnered and will jointly implement the Bilateral Agreement for the mobility for students between 2026 and 2027. At Mak, the Departmental Flow Coordinator is Symon Peter Wandiembe (PhD) and the project Principal Investigator and Contact Person is Saint Kizito Omala (PhD), both of Department of Statistical Methods and Actuarial Science (DSMAS).

In this regard, the Department of Statistical Methods and Actuarial Science wishes to announce opportunities for student mobility to the Department of Statistical Sciences, University of Padova, Italy for the Winter Semester, October 2026 – January 2027.

The selection process shall entail five-steps:

  • Step 1: Submission of documents by candidates for nomination, with an internal deadline of April 20th, 2026, 05.00 p.m. (EAT) to allow for time to process nomination applications;
  • Step 2: Meeting of the Nomination Committee to review documents received from applicants;
  • Step 3: Submitting the list of nominated candidates, by April 30th, 2026, to the International Projects and Mobility Office of the University of Padua, Italy;
  • Step 4: Eligibility check and communication to successful candidates by the International Projects and Mobility Office of the University of Padua, Italy; and
  • Step 5: Application for the Mobility opportunity by successful candidates.

Please see download for detailed call.

Inquiry

S.K. Omala via +256 772 491545 before April 20th, 2026.

Mak Editor

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Business & Management

Mak CoBAMS Hosts UNISA’s Dr. Sizile Makola

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L-R: Dr. Zaina Nakabuye, Dr. Jude Mugarura, Dr. Agnes Sansa, Dr. Sizile Makola, Prof Edward Bbaale and Dr. Anthony Tibaingana at the 8th April 2026 meeting in the Office of the Principal. Principal of the College of Business and Management Sciences (CoBAMS), Prof. Edward Bbaale welcomes Dr. Sizile Makola, a Senior Lecturer in Human Resource Management from the University of South Africa (UNISA), to the College and Makerere University, Kampala Uganda, East Africa, 8th April 2026.

On Wednesday 8th April 2026 the Principal of the College of Business and Management Sciences (CoBAMS), Prof. Edward Bbaale received and welcomed, Dr. Sizile Makola, a Senior Lecturer in Human Resource Management from the University of South Africa (UNISA), to the College and Makerere University.

The interaction meeting held in the Office of the Principal brought onboard the following members of staff from the Department of Marketing and Management, School of Business: Dr. Jude Mugarura, Dr. Zaina Nakabuye, Dr. Agnes Sansa, and Dr. Anthony Tibaingana.

Dr.Sizile Makola is visiting Makerere University for two (2) weeks to cement the MoU between Makerere University and UNISA and to finalise her comparative studies with staff from the department of marketing and management on behalf of Makerere University for the Ugandan context.

Dr. Makola is scheduled to deliver an interactive guest lecture to undergraduate and postgraduate human resource management students on Friday 10th April 2026 from 2:00pm to 4:00pm in the School of Business, Conference Hall.

Guest Lecture on Re-Imagining Human Resource Management in Africa, Topic: Integrating Indigenous Knowledge and Organizational Practice, Keynote Speaker: Dr. Sizile Makola. Senior Lecturer in Human Resource Management from the University of South Africa (UNISA), 10th April 2026, 2:00-4:00PM, The Conference Room, Level 2, Block B, College of Business and Management Sciences (CoBAMS), Makerere University, Kampala Uganda, East Africa.
The Guest Lecture Poster.

Ritah Namisango
Ritah Namisango

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Mak CoBAMS holds strategic partnership engagement with World Bank

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L-R: Cyril Desponts, Hassan Zamani, Prof. Edward Bbaale, Assoc. Prof. Eria Hisali, Liz Mukasa Samula, and Assoc. Prof. Ibrahim Mike Okumu. Strategic partnership engagement with delegation from the World Bank ahead of the African Meeting of the Econometric Society scheduled to take place in June 2027 preceded by the Econometric Society Summer School, 1st April 2026, Office of the Principal, College of Business and Management Sciences (CoBAMS), Makerere University, Kampala Uganda, East Africa.

On 1st April 2026, the Principal of the College of Business and Management Sciences (CoBAMS) at Makerere University, Professor Edward Bbaale hosted a delegation from the World Bank for a strategic partnership engagement ahead of the African Meeting of the Econometric Society scheduled to take place in June 2027. The International engagement will be preceded by the Econometric Society Summer School.

Focusing on macroeconomic stability, productivity, climate resilience, and youth employment, the African Meeting is expected to attract over 400 national and international participants. The Meeting has been deemed critical in advancing research and policy dialogue as well as planning and development across the continent.

The World Bank delegation consisted of Hassan Zaman-Regional Director for East Africa, Cyril Desponts-Country Senior Economist, and Liz Mukasa Samula-Country Economist. During the introduction, Liz Mukasa Samula stated that she is a proud alumnus of Makerere University, specifically, the College of Business and Management Sciences (CoBAMS).

At the College level, the meeting brought onboard, Professor Edward Bbaale, Associate Professor Eria Hisali, Associate Professor Ibrahim Mike Okumu, and Ritah Namisango.

Presentation by Mak CoBAMS

Welcoming the delegation, Prof. Bbaale presented the College of Business and Management Sciences as a centre of excellence in teaching and learning, research, policy engagement, knowledge transfer, and entrepreneurship.  Prof. Bbaale informed the delegation about the great works under the School of Economics, School of Business, and the School of Statistics and Planning.

Highlighting the purpose of Mak CoBAMS in line with the strategic meeting, Prof. Bbaale explained that the World Bank is a leader in applied research, policy design, and capacity building, and therefore, as partner, they would enrich the discussions aimed at hosting a successful and impact-driven African Meeting of the Econometric Society. In addition, the partnership would present an opportunity to shape policy dialogue and engage Africa’s next generation of economists.

He added that at the national level, the Bank of Uganda, National Planning Authority, and the Ministry of Finance, Planning and Economic Development had agreed to be partners.

Acknowledging that scholars, researchers and participants in general, would be delighted to engage with an authority in the discipline, Prof. Bbaale proposed a Policy Round Table moderated by the World Bank.

Building on Prof. Bbaale’s remarks, the Dean of the School of Economics, and a Member of the Global Organizing Committee, Associate Professor Ibrahim Mike Okumu, highlighted that partnership with the World Bank would strengthen the research-policy interface at scale.

At the strategic level, the Dean of the School of Economics, articulated that the partnership would establish a lasting platform to strengthen the role of economic research in development policy across Africa. He noted that some of topics, papers and research, would focus on African economics and development. He pointed out that the international engagement with participants from across the globe provides an opportunity to inform policy briefs on a wide range of topics

Contributing to the discussion, Associate Professor Eria Hisali, submitted that the Journal Publications under the World Bank would provide possible outlets for the dissemination of information and knowledge generated during the African Meeting of the Econometric Society.

Presentation by the delegation from the World Bank

The Regional Director for East Africa, Hassan Zaman, was pleased to visit Makerere University, an institution that has significantly contributed to knowledge creation and transfer as well as development.

Responding to the presentation from the College of Business and Management Sciences, Zaman welcomed the idea of potential collaboration. “Based on our knowledge bank perspective, it is of interest to engage.”

Specific to Africa, Zaman emphasized the need for topics on econometrics to be presented by experts from the continent. He welcomed the proposals on a Policy Round Table, Impact-driven Policy briefs, participating in the summer school, and representation of the World Bank on the Global Organising Committee.

Presentation on the Public Investment Management (PIM) Centre of Excellence

During the Strategic Partnership Meeting, the delegation expressed interest in collaborating with the Public Investment Management (PIM) Centre of Excellence based at Makerere University.  “The World Bank will undertake a public investment review. Does the PIM Centre at Makerere University undertake analytical work?”

In response, the College team expressed readiness for collaboration with the World Bank. Consequently, the Principal of CoBAMS and his team, briefed the delegation on the PIM Centre of Excellence:

  • Its main focus is capacity building through training of government officials along the entire project cycle.
  • PIM Centre kicked off with seed funding from the World Bank. When the grant came to an end, Bank of Uganda came onboard to support.
  • The Centre undertakes capacity building, research, and policy engagements.
  • Every year in the month of August, Makerere University, College of Business and Management Sciences, in partnership with the Ministry of Finance, Planning and Economic Development (MoFPED), and the National Planning Authority (NPA), hold a PIM Conference.
  • Associate Professor Ibrahim Mike Okumu and Associate Professor Eria Hisali shared some of the ongoing research in the area of public investment management.

The Strategic Meeting concluded on a high note, with both parties not only acknowledging but receptive of the various prospects future collaboration and partnership presents.

Ritah Namisango
Ritah Namisango

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