The Google Online Marketing Challenge is a great hands-on exercise for undergraduate or graduate students in classes such as advertising, ecommerce, integrated marketing communication, management information systems, marketing and new media technologies.
The Google Online Marketing Challenge is a great hands-on exercise for undergraduate or graduate students in classes such as advertising, ecommerce, integrated marketing communication, management information systems, marketing and new media technologies.
The goal for students is effective online marketing via sound marketing analysis to optimize, manage and update a Google AdWords campaign.
Developed by professors in collaboration with Google, the Challenge is a great opportunity for students to gain practical, real world online marketing experience. Students also get the excitement of competing on a global level, with the overall winners and their professor/lecturer receiving a trip to the Googleplex in Mountain View. In addition, regional winners and their professor will receive a trip to their local Google office.
The 2010 Google Online Marketing Challenge saw more than 12,000 students from 60 countries around the world taking part in a global online marketing competition.
If you are a student, your professor or lecturer can register now and they will enter their student teams into the Challenge in a further stage. The Challenge is open to any higher education institution from anywhere in the world.
Click the link below to view application details
http://www.google.com/onlinechallenge/