Business & Management
EfD Takes Research findings to Parliament: Advocates for Regulatory and Policy Framework to Support Transition to Clean Energy for Households
A team of researchers from Makerere University Centre for Environment for Development Initiative (EfD-Mak Center) on Friday 3rd May 2024 went to Parliament to share study findings on Uganda’s heavy reliance on fuel wood and charcoal to guide the country and, in particular Members of Parliament in their policy formulation.
Research fellows Prof. Edward Bbaale, Dr. Peter Babyenda, Dr. John Sseruyange, and Dr. Nick Kilimani undertook a study titled, “Promoting Inclusive Clean Energy Transition in Uganda: Evidence, Challenges and Policy Options”.
The team studied people’s perceptions of cooking energy systems in Uganda, through a document review and Focused Group Discussions, their level of knowledge about the possible effects of using energy systems, the challenges they face when using various energy systems, and their suggestions for promoting the use of clean energy.
Findings indicated an over-reliance on biomass across the country with charcoal being the major energy source in the low-income suburbs of Kampala. Evidence also points to the inherent fear of electricity and liquid petroleum gas, weak awareness, and poor regulatory systems to be the leading obstacles to an energy transition process.
The team, led by the Centre Director, Prof. Edward Bbaale, who is also Director of Research and Graduate Training at Makerere University interfaced with the Members of Parliament on the Committee of Environment and Natural Resources. Bbaale presented on, “Biomass Dependence and Green Transitions: Implications for Policy”.
“Parliament is a very important arm of government, responsible making laws, performing oversight role and therefore our research findings must be shared with them so that they use the information that we have generated through research for them to do their legislative function better.
“Makerere is a research intensive University but at the same time, the main objective of the current strategic plan is to generate as much research as possible. But number two, is to package this research and market it and share it with the rest of the country so that it can be useful and cause a policy and behavior change”, Prof. Bbaale justified the meeting.
Sharing the issue of green transitions, especially in the area of energy transitions in different sectors, as critical, Bbaale told MPs that over 3 billion people globally depend on biomass for energy which exacerbates climate change, forest loss, water scarcity and land degradation.
With a projection of the rise in the Global population from 8.1 to 9.8 billion by 2050, Bbaale decried that more than 700 million people survive on less than $2.15 daily which leads to increased reliance on biomass.
In Sub-Saharan Africa, the professor said over 900 million people use biomass for cooking while Uganda has high reliance on biomass with 85% of the households using firewood, 13% using charcoal .
Charcoal burning and firewood collection according to Bbaale is partly responsible for Uganda’s rapid declining forests cover. Uganda’s Forest cover dropped from 20.4% in 1990 to 9% in 2015, driven by energy needs. Currently forest cover stands at 13.3%. Other factors like logging, farming and development also contribute to forest loss.
Bbaale also informed parliamentarians that heavy dependence on biomass energy poses health risks particularly to women and children. Household Air Pollution, according to Bbaale affects over 20 million Ugandans, causing 13,000 deaths annually, with women and children bearing the brunt.
“…firewood and charcoal are dirty sources of energy. Respiratory diseases, eye diseases, and others can be attributed to the household air pollution, but as a result of cooking, we also contribute to the bigger greenhouse gas emissions, then we see climate change manifest in extreme weather conditions like prolonged drought spells, floods and very heavy rainfall beyond the normal, and this has far-reaching effects on our economy and environment”, He explained.
Bbaale informed the committee about the social economic implications of high dependence on biomass. He said, wood fuel collection distresses child schooling in rural areas as children lose time collecting wood fuel, affecting their education.
Economically, Bbaale told Members of Parliament that dependence on biomass as an energy source impedes on female labor force participation. Ugandan rural women Bbaale reported spend 9.1 hours per week on fuelwood collection, compared to 2.5 hours for men, hence reduces womens’ time for employment and education and this perpetuates gender inequalities in the labor market
In addition to increasing Green House Gas emissions, Bbaale explained that heavy reliance on Biomass increases Uganda’s vulnerability to climate shocks. Uganda is highly vulnerable to climate shocks and ranks 13th position out of 192 countries in terms of vulnerability with low capacity to deal with climate change effects ̶ 160th/192.
Green Transitions
The Director proposed an economy free from fossil fuels, sustainable consumption of natural resources, less biomass energy dependence and low-carbon solutions as stipulated in Uganda’s Vision 2040 and NDP III and the Nationally Determined Contributions – a climate action plan to cut emissions and adapt to climate impacts.
Within Energy, Bbaale expressed the need to increase the use of renewable energy, improve efficiency of biomass production and use, encourage industrial fuel switching, increased energy access for households and promote cleaner cooking technologies.
Noting that Uganda’s Gross National Income per capita is $930 and close to World Bank’s Lower Middle-Income Status ($1,086), Bbaale said the energy ladder indicates a delayed transition towards clean energy.
With 85% households relying on firewood, 13% depending on charcoal and only 2% using clean energy sources like gas or electricity, Bbaale attributed the delayed transition to challenges mainly availability, affordability, reliability, efficiency, and cultural considerations.
In terms of availability, the Professor told the committee that about half of Uganda’s population has access to any form of electricity largely due to the rural electrification program with a number of households not connected to the grid due to high costs and selective distribution of electricity lines.
Bbaale also reported that whereas the National LPG Supply Infrastructure Development and Promotion targets improving the LPG supply, storage and demand the main gaps include high initial costs, limited refilling centers especially in rural areas, high refilling costs and counterfeits.
In terms of reliability, Parliamentarians heard that only 24% of Ugandans have access to more than 4 hours of electricity per day with inadequate voltage in some areas and limited LPG refill centers.
Policy recommendations
Prof. Bbaale tabled recommendations on infrastructure development, financial incentives, sensitisation and awareness raising, capacity building and technical assistance as well as regulatory and policy framework.
On infrastructure development, Bbaale implored government to invest in expanding electricity grids to reach remote rural areas, establish even distribution LPG refilling centers, develop energy storage infrastructure for reliable power supply from renewable sources and, address rural electrification challenges such as connection costs and distribution issues.
Speaking on financial incentives, the professor asked government to provide subsidies and grants to reduce initial and refilling costs, offer low-interest loans for affordable clean energy technologies, implement tax incentives to encourage clean energy investments especially by the private sector and also provide flexible payment plans or pay-as-you-go schemes for clean energy systems to improve accessibility for financially constrained rural populations.
“We must go green and if we must green our economy, a very big part of it is energy transitions. And the question is, what are the alternative sources that are cleaner? It is electricity, it is LPG. And then will the households afford?
“And as a result we are saying, legislators play an oversight function, they come up with the rules and regulations that govern our country. What can be done, for example, to make clean energy sources affordable? Let Members of Parliament think about some financial incentives, maybe some very cheap loans, advocate for subsidies from government, can be to increase their availability by encouraging the private sector by reducing taxes that overburden them to do business” Bbaale explained.
He also recommended sensitization of the public to raise awareness about subsidies (cooking tariff for electricity in Uganda) and clean energy alternatives, like Tanzania’s national cooking conference and to encourage mindset change towards LPG and biogas, led by Parliamentarians.
“For people that use electricity for cooking, very few households, including those that are around Kampala, know about electricity subsidy. And the Minister of Energy is of the view that electricity is the cheapest source of power these days. Even households that are well-educated, are not aware of what government has done in promoting the clean cooking”
“And being opinion leaders from their different constituencies, Members of Parliament can also act as champions of mindset change wherever they are. Maybe they can be in their constituency, act as a center to demonstrate some of the clean energy sources. How is it working? How is it possible?” Bbaale said.
Government according to Bbaale should offer training programs to rural communities on clean energy technologies and maintenance, provide technical support for installing and maintaining clean energy systems and facilitate knowledge-sharing platforms for rural communities to learn from successful projects.
Bbaale also proposed regulatory and policy frameworks in regard to standardization. He stressed the need for a law and policy in regard to prices and standards with Uganda National Bureau of Standards to rule out counterfeits.
Parliament pledges to support policies on clean energy transition and engage line ministries to collaborate with EfD as a research arm
The Chairperson Parliamentary Committee on Environment and Natural Resources, Dr. Emmanuel Otala who is also Member of Parliament for West Budama South Constituency, Tororo District commended the university dons for sharing the research findings to guide policy formulation.
“And I must say that they are spot on in that their research findings are pointing the country to protection of our environment. And as they concluded by saying that yes, God always forgives, human beings sometimes forgive, but nature will never forgive if we do something. I think that was a fundamental statement, really,” Dr. Otala recalled.
Citing recent and occurring disasters that have ravaged the country due unsustainable use of the environment, Dr. Otala emphasized the need to balance development with environmental conservation.
“Most of our people still use firewood, biomass for cooking. And this is not the right way to go. We must look at renewable sources of energy and how to conserve our forests and that is how they bring in the issue of Liquefied Petroleum Gas.
Unfortunately, government already made an attempt, but at a very small scale. And so, we need to scale up this project of substituting the use of biomass for cooking with the Liquefied Petroleum Gas and even use biogas from homes.” Dr. Otala noted.
Otala pledged total commitment to working with the EfD-Mak center and line ministries to support policies to a green transition.
“What the EfD is doing is in keeping with the current global initiative of trying to address climate change, of conserving the environment, and the turning away from the use of fossil fuels to use of renewable energy for cooking. And we think that as policy makers, most of the policies they recommended are very good and we are going to take them up”. He said.
Dr. Otala also pledged to share the research findings with the Minister of Water and Environment and his team, discuss the proposed policies and interventions and interest the ministry to utilize EfD as a research arm.
“The use of evidence-based policy is critical, and I can’t explain it more. So we shall definitely bring it to the attention of the Minister that in Makerere there is this initiative.
…we shall definitely help you to highlight the need for collaboration in terms of research, but also translating research findings into actual activities on the ground for the benefit of our people based on research”. Otala affirmed.
Members of Parliament speak out
Shadow Minister for Environment and Energy who is also Woman Member of Parliament representing Kiboga District, Christine Kaaya Nakimwero requested the EfD Researchers to research on the census tools and fossil fuels that the country is looking up to.
“One, we have not looked at the census tools for the census that is going to begin on 10th May this month, we would request you to look at the tool urgently and see if ownership of energy tools in households, for us to know what households really use.” Kaaya submitted
Kaaya also requested researchers to appreciate that Uganda is set to make money from fossil fuels and to research into emissions resulting from different energy sources and initiatives like afforestation.
“How much emissions come from production of one liter of fossil fuel? And what do we need to do to offset emission from one liter of fossil fuel? That is the exact message we’re supposed to share with our people. People need to know, if I plant five trees, does it help?” She pondered.
Kaaya also decried the issue of counterfeits in the energy sector calling on the committee members to discuss more on how the Uganda National Bureau of Standards can be supported to check counterfeits. She observed that affordability and culture are some of the factors hindering the adoption of clean cooking energy.
“There is a gender aspect in making people run away from use of biomass. I’m supposed to cook. Without food, there is no marriage. So, when we are phasing out biomass, we must have that at the back of the mind. I’m in Kampala, you have refused people to bring charcoal. I’m here in Kampala, I’m married, I’m supposed to cook, I don’t have LPG, I cannot afford electricity.
“And how long are we going to wait to resolve this matter? You cannot just stop charcoal vehicles in Kiboga, please don’t proceed to Kampala. How do you expect us to make our husbands eat and the entire family? If you cannot answer that, then let’s go slow. We need to advise the President very appropriately.” Kaaya said.
Recently, the President of Uganda banned the commercial making, transportation and selling of charcoal to safeguard the environment.
The other cultural barrier to adoption of clean cooking energy according to Kaaya is the method of food preparation. In Buganda and other cultures that eat bananas, one is not a wife if she cannot prepare bananas, squeeze and leave them on fire in banana leaves for long hours until it is soft before serving.
“It is that cultural practice which is becoming very difficult. The electric cooker cannot accommodate banana leaves. After squeezing bananas, you are supposed to leave it on fire. It becomes very soft, such that even somebody who will come at midnight, finds it soft and hot. That is what we are battling with in our cultural settings. With this new gadget, you can’t have it. And then, in other words, you are not a good wife.” The MP said.
Hon. Orone Derrick Member of Parliament from Gogonyo county encouraged researchers to put more effort on the media awareness to the public.
“We as policy makers, we shall really support you but put more awareness of the media to the public that’s the only encouragement. I want to thank the chair for organizing these researchers to come and tell us, educate us, sensitizing us about the clean energy”. Orone said.
Hon. Apollo Yeri of Tororo Municipality implored the university to look into cheaper clean energy technologies like the use of biogas from animal and human waste.
“There are some people who have started to manufacture biogas themselves locally using cow dung and pit latrine. It is a bit cheap to produce. So if you encourage them to manufacture their own biogas, and maybe teach them how to store – because they don’t store anything, just use and sometimes they overuse. If they can store, they can even sell excess and more people would be encouraged”, Yeri suggested
Hon. Clare Mugumya, the District Woman Representative of Isingiro was hopeful that Uganda’s oil wells from Kirenga would provide cheap gas for the population. She noted that other clean energy sources and gadgets are costly for ordinary Ugandans.
“Otherwise, behavior change alone will not be possible, even if we sensitize, unless the issue of affordability is seriously addressed by government”. she said.
Jane Anyango is the Communication Officer EfD Uganda
Business & Management
Brewing Innovation: 9th Annual Youth Expo showcases enterprises in Uganda’s coffee value chain
By Ritah Namisango and Monica Meeme
On 17th October 2025, the Makerere University Freedom Square was a beehive of activity as over 600 students from the College of Business and Management Sciences (CoBAMS) participated in the 9th Annual Innovation and Youth Expo.
Organized by the Makerere University Entrepreneurship and Outreach Centre, the 2025 Innovation and Youth Expo, focused on Uganda’s most strategic Agricultural sector – COFFEE.
Under the theme, Brewing Prosperity: Youth Entrepreneurship in Uganda’s Coffee Value Chain, student entrepreneurs exhibited more than 300 innovations including youth coffee brands, brewing demonstrations, agri-tech prototypes, live cupping sessions, among others.
The Youth Expo focused on amplifying youth-led innovations across the entire coffee value chain—from farm to cup, providing a hands-on, interactive platform for young entrepreneurs to exhibit their products, prototypes, and business ideas, while engaging directly with industry stakeholders.
By placing the youth at the center of the value chain, the Youth Expo demonstrated the untapped potential of innovation, creativity, and enterprise among Uganda’s next generation of entrepreneurs.
Student innovations for real-world impact:
The Director of the Makerere University Entrepreneurship and Outreach Centre, Dr. Sarah Bimbona, urged students to view their innovations not just as academic projects, but as the starting point for real-world impact.
“These innovations should not just end here or be seen as projects for marks. Continue nurturing those dreams, take them further, and make them a reality,” she advised.
She recognized the critical role of faculty and mentors, specifically appreciating them for their tireless support in guiding students through their innovation undertakings.
Dr. Bimbona emphasized the importance of linking academic learning with practical enterprise, highlighting that student-led innovations have the potential to create meaningful economic and social change.
Students encouraged to embrace entrepreneurship:
The Dean, School of Business, Associate Professor Godfrey Akileng specified that entrepreneurship is one of the flagship initiatives of the College of Business and Management Sciences. He encouraged the students to seize the moment. “This is your opportunity to showcase your innovations, to interact with industry players, and to change your mindset from job-seekers to job creation,” he said. “Let the entrepreneurship Expo awaken a new spirit in you-one that says-yes, I can make it.”
Associate Professor Akileng cited the story of Bill Gates as an example of what determination and innovation can achieve, reminding the students that greatness often starts from simple beginnings. “There is no reason we cannot build something extraordinary from coffee and other local products,” he stated, emphasizing the value of entrepreneurship in national transformation.
The Dean, School of Business, expressed deep appreciation to the industry partners for their collaboration and generosity. “You have invested time, knowledge and financial support to be here. Thank you for supporting the Entrepreneurship Congress and Expo,” he remarked.
BRAC Uganda participates in the Expo:
The Communications Officer of BRAC Uganda, Ms. Barbra Ampaire, stressed that BRAC aims to equip youth with the tools and knowledge to discover and maximize their potential.
“We have supported thousands of youth through tailored programs in areas such as tailoring, livestock farming, agribusiness, financial literacy, and value addition. These initiatives are supported not just with training, but also with seed capital, equipment, and ongoing mentorship,” she said.
Ms. Ampaire noted that Makerere University, being a hub for students and young innovators, aligns perfectly with BRAC’s focus on empowering youth while they are still developing their ideas and ambitions.
A case for domestic consumption and local processing:
One of the participants from the BRAC Scholar Transition Fund, Mr. Godwin Birungi, emphasized the need for domestic consumption and local processing, highlighting that exporting raw coffee reduces employment opportunities and stunts economic growth.
“When we consume and process our coffee locally, we not only improve public health, but also create jobs and stimulate our economy.”
He encouraged young entrepreneurs to embrace patience, maintain consistency in their efforts, and stay focused on their goals, emphasizing that building a successful and sustainable business is a gradual process that requires dedication and resilience.
“Building a sustainable business takes time. Many successful entrepreneurs spent over a decade before making a profit. Find your passion, refine your strategy, and stay the course.” he said.
Student entrepreneurs speak out:
The Marketing Manager of Victory Cakes students’ enterprise, Ms. Keziah Nasenga, explained that the team offers two main product variations including coffee cupcakes with icing and those without, catering to different customer preferences.
She noted that the cupcakes are crafted using brewed coffee mixed with hot water, then blended with traditional baking ingredients such as flour, vanilla, and other flavor-enhancing components.
A student from the Ring Hair Stimulator group, Ms. Martha Alwe, said their product is a premium hair care solution designed to promote healthy hair growth, prevent breakage and hair loss in women, and enhance beard growth in men through a specialized beard oil.
“The full product line includes beard growth oil, hair shock treatment, hair spray, leave-in conditioner, and hair growth shampoo each carefully developed to address a wide range of hair care needs with quality and effectiveness,” she said.
The Marketing Manager of the team of Coffee Cupcake, Ms. Catherine Nasaazi, explained that the shampoo is enriched with sodium benzoate, tea tree oil, and other ingredients.
Precursor to the Youth Expo:
The 3rd Uganda Entrepreneurship Congress held on 16th October 2025 at Makerere University Yusuf Lule Central Teaching Facility Auditorium, provided a perfect transition into the 9th Annual Makerere University Youth Expo held on 17th October 2025 at the Freedom Square.
During the Uganda Entrepreneurship Congress, students listened to lived experiences and case presentations from young, mid-level and senior entrepreneurs. The panelists who discussed topics on Market Readiness, Value Addition and Story Telling, as well as, Financing the Future, enlightened the students and upcoming entrepreneurs to creating impact, access to markets and capital, and breaking the barriers in a competitive world.
The students gained valuable knowledge from the Chief Guest-Mr. Odrek Rwabwogo, Chair of the Presidential Advisory Committee on Exports and Industrial Development, and the Keynote Speaker- Mr. Moses Nyabila, CEO of aBi Development Ltd.
Mr. Rwabwogo challenged the young entrepreneurs to think beyond Uganda’s borders, when he highlighted that true entrepreneurship lies in producing goods that can compete on the international market.
“When you build a business that can sell in another person’s market, you are a hero or heroine because what you have done is disrupting the status quo, which praises imports over exports. In this country, for instance in Kikuubo business area, you hear statements such as my container is about to reach Uganda, and not my container is leaving the yard in Uganda and is taking avocado to Spain or another country. I want the language to change.”
Partners of the Uganda Entrepreneurship Congress and Youth Expo: Makerere University (Mak), Ministry of Agriculture, Animal Industry and Fisheries (MAAIF), National Coffee Research Initiative (NaCORI), BRAC Uganda, Tooke, Mastercard Foundation Scholars Program at Makerere University, Vision Group, Mountain Harvest, Pepsi, Rainforest Alliance, Sumz, and the Banana Industrial Research & Development Centre.
Writers: Ritah Namisango, Principal Communication Officer at Makerere University & Monica Meeme, a student of Bachelor of Journalism and Communication at Makerere University.
Business & Management
Makerere University Young Entrepreneurs urged to prioritize value addition to enhance their innovation
![[L-R] Dr.Godfrey Akileng - Dean School of Business, Prof. Sarah N. Ssali - Ag. Vice Chancellor, Chief Guest - Mr. Odrek Rwabwogo, and Gordon Katwirenabo-Assistant Commissioner, Quality Assurance and Value Addition, MAAIF at the Congress.](https://news.mak.ac.ug/wp-content/uploads/2025/10/Entreprenuership-Congress-2025.jpg)
Young entrepreneurs from Makerere University have been urged to focus on value addition, quality and branding if their innovations are to grow into sustainable businesses in the country.
The call was made by several speakers during the opening of the two-day Uganda Entrepreneurship Congress and Youth Expo (16th to 17th October 2025) hosted by Makerere University College of Business and Management Sciences, under the theme, Brewing Prosperity: Youth Entrepreneurship in Uganda’s Coffee Value Chain.
The annual event serves as a national platform for youth, entrepreneurs, investors, policymakers, and private sector leaders to unlock youth-driven innovation.
The entrepreneurship congress and expo features over 600 students from the College of Business and Management Sciences (CoBAMS) showcasing more than 300 innovations, with a spotlight on the coffee sector. The expo is among the several initiatives that the University has launched to unlock the entrepreneurship potential of students and youth in Uganda.
According to Professor Barnabas Nawangwe, Vice Chancellor of Makerere University, the move was motivated by the high levels of youth unemployment in the country, which currently stands at 16.1 percent for those aged 18 to 30 (Uganda Bureau of Statistics, 2024).
Addressing the participants during the Entrepreneurship Congress, the Chief Guest-Mr. Odrek Rwabwogo, Chair of the Presidential Advisory Committee on Exports and Industrial Development, rallied students and youth to embrace entrepreneurship.
“Education can come from strange places. Everyone has gifts, talents, abilities and resources to utilize. In a country with many unmet needs, entrepreneurship is about what you change, he said.
Mr. Rwabwogo stressed the value of local innovation. “Not everything can be commercialised especially in a country that imports 90% of what it consumes. Identify needs that outsiders will never cater for-our language, culture, and food. Those are unique strengths, he remarked.
Mr. Rwabwogo challenged the young entrepreneurs to think beyond Uganda’s borders, when he highlighted that true entrepreneurship lies in producing goods that can compete on the international market.
“When you build a business that can sell in another person’s market, you are a hero or heroine because what you have done is disrupting the status quo, which praises import. In this country, for instance in Kikuubo business area, you hear statements such as my container is about to reach Uganda, and not my container is leaving the yard in Uganda and is taking Ovocado to Spain or another country. I want the language to change.”
Representing the Vice Chancellor of Makerere University – Professor Barnabas Nawangwe, the Deputy Vice Chancellor (Academic Affairs), Professor Sarah Ssali noted that the expo comes at a time when youth unemployment stands at 16.1 percent, which informs the university’s move to challenge this growing reality.
“I am glad to note that Makerere University continues to champion innovations and turning graduates from job seekers into job creators, and champions of societal transformation. The expo is Makerere’s attempt to strategically locate itself in the conversation around coffee being the biggest export earner in the country,” she said.
Statistics indicate that Uganda exported 667,037 kilograms of coffee worth US$162.36 million, highlighting the sector’s importance to the economy and its role as a key foreign exchange earner. Despite this, most youth are excluded from high-value segments of the coffee value chain, such as processing, branding, and export, often remaining confined to low-income farm labor.
According to Professor Ssali, this disconnect represents both a critical risk and an unprecedented opportunity. The expo, therefore, serves as a national platform for youth, entrepreneurs, investors, policymakers, and private sector leaders to unlock youth-driven innovation across the coffee value chain, from climate-smart farming and agri-tech to processing, branding, and global market access.
She believes that by moving beyond subsistence farming towards ownership, innovation, and high value enterprises, the youth in Uganda can secure a greater share of the global coffee market while catalyzing job creation and sustainable development.
Dr. Sarah Bimbona, Director of the Makerere University Entrepreneurship and Outreach Centre, said several of the innovations on display have the potential to be scaled into viable enterprises. She added that these new ventures would build on the success of over 150 companies that emerged from previous editions of the entrepreneurship expo.
Dr. Bimbona used the golden opportunity to highlight three requests for support. She appealed for support, noting that the Centre has spent nine years nurturing over 1,000 business ideas annually, yet the impact of these ideas remains difficult to measure due to lack of resources for tracer studies. Commending Mr. Rwabwogo for accepting to become the Patron of the Centre, Dr. Bimbona requested him to amplify the Centre’s reach and support for youth, women and broader economic development.
On opening opportunities, the Centre offers guidance to entrepreneurs free of charge and seeks partnerships to connect student ideas with the industry. “We have the expertise and experience. We just need that extra push to remain relevant in the business community,” she stated.
Dr. Bimbona reiterated the transformative power of mentorship that is provided through the Makerere University Entrepreneurship and Outreach Centre.
The Dean, School of Business, Associate Professor Godfrey Akileng specified that entrepreneurship is one of the flagship initiatives of the College of Business and Management Sciences. He encouraged the students to seize the moment. “This is your opportunity to showcase your innovations, to interact with industry players, and to change your mindset from job-seekers to job creation,” he said. “Let the entrepreneurship congress awaken a new spirit in you-one that says-yes, I can make it.”
Associate Professor Akileng cited the story of Bill Gates as an example of what determination and innovation can achieve, reminding the students that greatness often starts from simple beginnings. “There is no reason we cannot build something extraordinary from coffee and other local products,” he stated, emphasizing the value of entrepreneurship in national transformation.
The Dean, School of Business, expressed deep appreciation to the industry partners for their collaboration and generosity. “You have invested time, knowledge and financial support to be here. Thank you for supporting the Entrepreneurship Congress and Expo,” he remarked.
Associate Professor Akileng commended Dr. Sarah Bimbona, and the entire entrepreneurship team namely Dr. Cathy Mbidde, Dr. Kasimu Sendawula, Dr. Hanifah Nantale, Dr. Marion Nanyanzi, and Mr. Luke Muhwezi for nurturing student entrepreneurs at Makerere University.
The entrepreneurship congress featured a keynote address, and two panels focusing on: Market Readiness, Value Addition and Story Telling, as well as, Financing the Future.
The Keynote Speaker, Mr. Moses Nyabila, CEO of aBi Development Ltd, urged the government and private sector to establish an export fund to support young entrepreneurs in starting their businesses.
Mr. Nyabila explained that the fund would help young entrepreneurs launch simple start-ups that have the potential to grow into larger enterprises. The fund, he noted, would not only support production, but also empower entrepreneurs to handle basic packaging and export processes. According to him, such an initiative represents a critical form of value addition.
Mr. Nyabila added that such initiatives would help challenge the current status quo, which prioritizes imports over exports. He used the expo as a platform to call on the government to shift the national mindset toward building Uganda’s presence in the global export market.
During the panel discussions, contributors discussed several steps through which the young entrepreneurs can be equipped with skills that can help them to join the competitive market.
Some of the panelists included: Bob Paul Lusembo-Head of Business Growth, BRAC Uganda Bank, Geoffrey Okidi-Financial Deepening Uganda, Nakabuye Flavia Bwire- Inclusion and Microfinance Specialist, and Sectrine Muganzi-Coffee Farmer and Youth Entrepreneur.
Other panelists included Jackline Arinda Akampwera-CEO Jada Coffee, Gordon Katwirenabo-Assistant Commissioner, Quality Assurance and Value Addition, MAAIF, Edwin Danze- Head of Marketing, Next Media Group, and Godwin Birungi- Founder, Rubungi Enterprises.
The different Speakers acknowledged that while Uganda has no shortage of innovations, gaps in value addition and branding continue to undermine product competitiveness, reinforcing the stereotype that Ugandan products are of poor quality.
One of the panelists, Jackline Arinda Akampwera, CEO of Jada Coffee, noted that branding strongly influences perceptions of quality. In the same development, she argued that limited branding is also largely responsible for the misconception that Ugandan products are substandard.
“We have this perception that when we see a brand on a billboard, it must be of good quality. Branding is therefore central to entrepreneurship,” Arinda said. “In Uganda, there’s limited branding and value addition, which affects the marketability of our products,” she said
Arinda shared that before she joined the coffee business, she realized Uganda had no widely recognized coffee brands, despite being a top coffee producer. This inspired her to create a brand that would appeal even to non-coffee drinkers.
“You don’t have to be a coffee consumer to know coffee brands—just like you don’t have to be a football fan to know who Ronaldo is,” she said. “That’s what branding does. Even if people don’t drink coffee, they should know that Jada Coffee exists. I came in to change the way the market operates.”
She added that this lack of branding also explains the low domestic consumption of coffee. To address this, Arinda began introducing coffee at social functions—events that traditionally only offered juices and sodas—as part of efforts to popularize local coffee consumption.
Gordon Katwirenabo, Assistant Commissioner, QA and Value Addition, MAAIF agreed with Arinda. He stated that the government is very intentional in promoting value addition to the country’s produces.
“Value addition is very prominent in our policy framework. If you produce and get only money for production, then there is no value, and then you cannot achieve the economic importance and transformation that we need in our communities. So, through that were are very intentional in supporting value addition,” he said.
On his part, Godwin Birungi, Founder, Rubungi Enterprises noted that while branding is very important, branding alone is not enough if the products themselves lack quality. He argued that the two—branding and quality, must reinforce each other for a business to thrive.
“I realized that there is a need to be consistent in producing high quality products. The more you produce high quality, the more you lift your brand,” he said
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