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First Entrepreneurship Congress: Businesspersons tipped on using AI to grow companies

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Instead of taking jobs away from people, artificial intelligence is meant to broaden people’s perspectives and stimulate the production of new content. By automating repetitive and mundane tasks, artificial intelligence allows individuals to focus on more creative and complex aspects of their work. This shift can lead to increased innovation and the exploration of new ideas, ultimately benefiting both individuals and society as a whole.

This was the main message at the first ever Uganda Entrepreneurship Congress and Exhibition, organized by the Department of Marketing and Management, College of Business and Management Sciences, on November 16 and 17, 2023.

With the topic “Adapt and thrive within the new normal of AI,” the congress featured breakout sessions, a panel discussion, and a keynote address on the first day. At the Yusuf Lule CTF auditorium, seasoned businesspeople and industry insiders shared their experiences with up-and-coming entrepreneurs, emphasizing that entrepreneurship is a means of bringing about the socioeconomic development of the nation.

The numerous advantages of artificial intelligence (AI) in the fields of agriculture, health, education, tourism, and hospitality have been attested to by academics and business owners. They demonstrated how AI can function quickly, effectively, and efficiently while cautioning against misusing technology and treating it as a stand-in for people.

The Deputy Vice Chancellor (Academic Affairs), Prof. Umar Kakumba officially opens the first ever Uganda Entrepreneurship Congress and Exhibition. Yusuf Lule Central Teaching Facility Auditorium, Makerere University, Kampala Uganda, East Africa.
The Deputy Vice Chancellor (Academic Affairs), Prof. Umar Kakumba officially opens the first ever Uganda Entrepreneurship Congress and Exhibition.

Dr Dennis Ngabirano, the founder of Psalms Food Industries, said: “AI is about working smart, not about working hard… But as we apply AI, we must be doing the right things and aim to remain agile. To achieve success, you need a mindset change – when everyone is sitting, you stand up; when everyone stands up, you stand out; when many people stand out, make yourself outstanding; and when many become outstanding, become the standard.”

Like anything else, entrepreneurship and AI are not without danger, Ngabirano advised.

Like any relationship, a business has dangers and problems, some of which are self-inflicted. Resilience and patience are crucial. Never launch a business without doing your homework, and keep researching once you are operating it as new obstacles will inevitably arise, particularly as the company expands.

He advised entrepreneurs to motivate their staff and place them where their talents fall, and maintain discipline throughout the organisation.

Dr. Sarah Bimbona the head of the Entrepreneurship centre (3rd Right) with some of the speakers. Yusuf Lule Central Teaching Facility Auditorium, Makerere University, Kampala Uganda, East Africa.
Dr. Sarah Bimbona the head of the Entrepreneurship centre (3rd Right) with some of the speakers.

It is unfounded to worry that AI will become self-sufficient and cause widespread joblessness. Adventure Vacation Safaris’ managing director, Farouk Busuulwa, issued a warning and made the case that artificial intelligence (AI) will make some jobs obsolete, but it cannot replace human labor. Rather, employment will increase, particularly in the content creation industry. Certain repetitive tasks will vanish, and your position will be taken over by the AI user. There is no justification for not being adept in AI since you risk being left behind if you don’t learn how to prosper in this field.

As AI continues to advance, it is important for individuals to adapt and acquire the necessary skills to work alongside AI systems. Embracing AI technology can lead to new opportunities and job creation, especially in fields that require creativity and critical thinking. It is crucial to recognize the potential benefits of AI rather than fearing its impact on employment.

The chief marketing officer of Next Media, Edwin Danze, argued that the audience should access and learn how to use the many AI tools available on the internet, the majority of which are free.

The first day also saw some breakaway sessions from organisatiosn such as URA. Isaac Aijuka, from the Tax Education Unit of Uganda Revenue Authority emphasized the need for business people to keep records to avoid audits and penalties.  He did, however, state that one is entitled to contest the assessment and punishment or file an appeal. He discussed a wide range of subjects, such as the advantages of voluntary disclosure, the consequences of tax evasion, the process of becoming a tax agent, revenue taxes and non-revenue taxes, taxation principles, and economic independence.

Some of the student entrepreneurs show off their Unique Fertiliser Enterprise at the Exhibition. Freedom Square, Makerere University, Kampala Uganda, East Africa.
Some of the student entrepreneurs show off their Unique Fertiliser Enterprise at the Exhibition.

He said that a nation must be able to use the money it receives to fund its budget in order to be considered fully autonomous, which Uganda is still unable to do. He clarified that the goals of URA are to increase tax collection and promote voluntary compliance. After collecting taxes, URA gives them to the Parliament and the Ministry of Finance for suitable use.

The second day of the congress saw the opening of the seventh students’ entrepreneurship expo and a blood donation clinic by Uganda Red Cross Society and Uganda Blood Transfusion Services.

Students of Bachelor of Business Administration and Bachelor of Commerce, in teams of three to eight members, exhibited a wide variety of ideas, prototypes and innovations. Evaluators went around the stalls, posing questions, offering guidance and marks.

Some of the innovations exhibited included; a solar cook stove, re-usable sanitary pads, automated irrigation system, production plant for noodles among others.  

The congress and exhibition were sponsored by Psalms Food Industries, Post Bank, Nivana Water, HZG Group, Vision Group, Legend Events & Hospitality, Iguru Consult, NBS TV, Feed Future, National Coffee Research Institute, Uganda Revenue Authority, KCCA, Uganda Red Cross Society, FlexiPay, Rotary Club of Kitante, Centenary Bank and Housing Finance Bank.

Betty Kyakuwa
Betty Kyakuwa

Business & Management

PIM CoE Magazine Issue 1: Jul-Dec 2024

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Cover page of the Public Investment Management Center of Excellence (PIM CoE) Magazine Issue 1: July - December 2024. College of Business and Management Sciences (CoBAMS), Makerere University, Kampala Uganda, East Africa.

The Public Investment Management Center of Excellence (PIM CoE) was conceived as a result of the 2016 PIM Diagnostic study done by the World Bank and Ministry of Finance Planning and Economic Development with support from Makerere University School of Economics that discovered inefficiencies in PIM in Uganda.

This report highlights the work, achievements and prospects of the Center. The Center plans to start offering Advanced level training through Post Graduate Diploma (PGD) in PIM and Master of Science in Economic and Investment Modelling (MEIM). I am pleased to introduce this report to the public for use by all stakeholders.

I would like to appreciate PIM CoE Secretariat, partners, staff and well-wishers for technical support, daily running of the Center and their role in the realization of these achievements.

Special thanks go to Ministry of Finance, Planning and Economic Development, National Planning Authority, Cambridge Resources International (CRI) and Makerere University for the overwhelming support rendered towards the development of the Center.

Prof. Edward Bbaale
Principal & Principal Investigator, CoBAMS/PIM CoE

Betty Kyakuwa
Betty Kyakuwa

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Somali Officials Complete Executive Training in Infrastructure Asset Management at CoBAMS

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Prof. Edward Bbaale (Seated 2nd Left) with training facilitators and the six Somali Government officials pose for a group photo. Six Somali government officials three-day Executive Training in Infrastructure Asset Management, held at Public Investment Management Centre of Excellence (PIM CoE), College of Business and Management Sciences (CoBAMS), funded by the United Nations Capital Development Fund (UNCDF), 27th-29th January 2025, aimed to enhance regional capacity in infrastructure planning and management, Yusuf Lule Central Teaching, Makerere University, Kampala Uganda, East Africa.

Six Somali government officials have successfully completed a three-day Executive Training in Infrastructure Asset Management, held at Makerere University’s Public Investment Management Centre of Excellence (PIM CoE). The training, funded by the United Nations Capital Development Fund (UNCDF), took place from January 27 to 29, 2025, and aimed to enhance regional capacity in infrastructure planning and management.

The training brought together senior civil servants and policymakers from Somalia, equipping them with practical knowledge and strategies for sustainable infrastructure asset management. It also fostered valuable cross-border collaboration, facilitated by UNCDF Uganda, which played a crucial role in connecting Makerere University with the Government of Somalia.

Left to Right: Prof. Edward Bbaale, PIM CoE Manager-Dr. John Sseruyange and some of the officials follow proceedings. Six Somali government officials three-day Executive Training in Infrastructure Asset Management, held at Public Investment Management Centre of Excellence (PIM CoE), College of Business and Management Sciences (CoBAMS), funded by the United Nations Capital Development Fund (UNCDF), 27th-29th January 2025, aimed to enhance regional capacity in infrastructure planning and management, Yusuf Lule Central Teaching, Makerere University, Kampala Uganda, East Africa.

The program was delivered by experienced faculty from Makerere University’s College of Business and Management Sciences (CoBAMS), alongside experts from the Ministry of Finance, Planning and Economic Development (MoFPED) and the Uganda National Roads Authority (UNRA). A special session was also led by the Makerere University Bursar, offering practical insights into financial management in infrastructure projects.

Speaking at the opening of the training, Mr. Ncube Mkhululi, the Regional Technical Advisor for UNCDF emphasized the importance of infrastructure asset management in driving sustainable economic growth. He highlighted UNCDF’s commitment to supporting capacity-building initiatives in developing economies, noting that effective infrastructure planning and management are critical to national development. He also expressed confidence in Makerere University’s expertise in delivering high-impact executive training programs for government officials.

Principal CoBAMS-Prof. Edward Bbaale (Right) presents a certificate to one of the officials. Six Somali government officials three-day Executive Training in Infrastructure Asset Management, held at Public Investment Management Centre of Excellence (PIM CoE), College of Business and Management Sciences (CoBAMS), funded by the United Nations Capital Development Fund (UNCDF), 27th-29th January 2025, aimed to enhance regional capacity in infrastructure planning and management, Yusuf Lule Central Teaching, Makerere University, Kampala Uganda, East Africa.

During the closing ceremony, Prof. Bbaale Edward, the Principal of the College of Business and Management Sciences expressed gratitude to all partners, including UNCDF, Makerere University management, and the PIM CoE faculty, for their commitment to making the training a success. He emphasized Makerere University’s ongoing efforts to internationalize its research-led agenda, positioning itself as a hub for regional knowledge exchange.

UNCDF Program Manager, Mr. Joel Mundua, the commended the participants for their dedication and encouraged them to share the acquired knowledge with fellow officials in Somalia. This was reaffirmed by one of the participants, who pledged to apply and disseminate the learnings within their respective departments.

UNCDF Program Manager0Mr. Joel Mundua (Left) and UNCDF Program Officer-Mr. Sunday Denis Aliti (Right). Six Somali government officials three-day Executive Training in Infrastructure Asset Management, held at Public Investment Management Centre of Excellence (PIM CoE), College of Business and Management Sciences (CoBAMS), funded by the United Nations Capital Development Fund (UNCDF), 27th-29th January 2025, aimed to enhance regional capacity in infrastructure planning and management, Yusuf Lule Central Teaching, Makerere University, Kampala Uganda, East Africa.

Mr. Sunday Denis Aliti, the Program Officer at UNCDF highlighted the importance of ensuring that infrastructure asset management strategies are practical, adaptable, and aligned with national development goals. He commended Makerere University for its leadership in knowledge transfer and regional training and encouraged continued collaboration between universities, governments, and international development partners to strengthen institutional capacity.

Dr. John Sseruyange, Manager of the PIM CoE, applauded both the participants and the expert trainers who contributed to the program. He reiterated the Centre’s commitment to advancing infrastructure asset management through continued training and collaboration with regional stakeholders.

As the training concluded, participants departed with valuable insights and practical tools to improve infrastructure management in Somalia and beyond. The success of this initiative highlights Makerere University’s role as a leading institution in public investment management, fostering capacity-building efforts that drive sustainable development across Africa.

Betty Kyakuwa
Betty Kyakuwa

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Staff of School of Statistics undertake training in Data Science

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Dr. Margaret Banga (2nd Row Right) with participants and facilitators at the kick-off of the training. Statistics and Data Science (SDS) Working Group training to build capacity in Artificial Intelligence (AI) and Machine Learning (ML) among its members kick off Monday, 20th January 2025 facilitated by experts from Uganda Revenue Authority (URA), Housing Finance Bank, and the School of Statistics and Planning (SSP), Makerere University, Kampala Uganda, East Africa and will run until 24th January 2025. Participants are being equipped with a wide range of skills, covering topics such as text mining, unsupervised learning, neural networks, Geographic Information Systems (GIS), and more.

The Statistics and Data Science (SDS) Working Group training kicked off on Monday, 20th January 2025, and will run until 24th January 2025. This training, an initiative by the college, aims to build capacity in Artificial Intelligence (AI) and Machine Learning (ML) among its members.

Participants are being equipped with a wide range of skills, covering topics such as text mining, unsupervised learning, neural networks, Geographic Information Systems (GIS), and more. The training is facilitated by expert data scientists from the Uganda Revenue Authority (URA), Housing Finance Bank, and the School of Statistics and Planning (SSP).

The SDS Working Group comprises academic staff at the School of Statistics and Planning (SSP) whose research interests focus on statistical learning and AI.

Some of the participants follow proceedings. Statistics and Data Science (SDS) Working Group training to build capacity in Artificial Intelligence (AI) and Machine Learning (ML) among its members kick off Monday, 20th January 2025 facilitated by experts from Uganda Revenue Authority (URA), Housing Finance Bank, and the School of Statistics and Planning (SSP), Makerere University, Kampala Uganda, East Africa and will run until 24th January 2025. Participants are being equipped with a wide range of skills, covering topics such as text mining, unsupervised learning, neural networks, Geographic Information Systems (GIS), and more.

On January 21, 2025, Mr. Kiyingi Simon Peter and Mr. Tusubira Brian from URA led an engaging session on the practical applications of machine learning algorithms in day-to-day activities. They demonstrated how components fed into ML models are used to classify taxpayers into high-risk and low-risk categories, showcasing the transformative potential of AI in optimizing operations.

Dr. Margaret Banga, the Dean of the School of Statistics and Planning (SSP), emphasized the transformative impact of the training on both the academic and professional development of the participants. She commended the expert trainers from the Uganda Revenue Authority (URA) and other partnering institutions for their practical and insightful contributions to the sessions. Dr. Banga noted that the training is a significant step toward enhancing the teaching methodologies and research capabilities of the faculty. “By equipping our staff with advanced skills in Artificial Intelligence and Machine Learning, we are empowering them to deliver cutting-edge knowledge to our students and conduct impactful research that addresses real-world challenges,” she remarked.

Dr. Margaret Banga (2nd L) with participants. Statistics and Data Science (SDS) Working Group training to build capacity in Artificial Intelligence (AI) and Machine Learning (ML) among its members kick off Monday, 20th January 2025 facilitated by experts from Uganda Revenue Authority (URA), Housing Finance Bank, and the School of Statistics and Planning (SSP), Makerere University, Kampala Uganda, East Africa and will run until 24th January 2025. Participants are being equipped with a wide range of skills, covering topics such as text mining, unsupervised learning, neural networks, Geographic Information Systems (GIS), and more.

The training is a testament to the SSP’s forward-thinking approach to education and research in statistics and data science. The integration of topics such as neural networks, text mining, and Geographic Information Systems (GIS) underscores the need for multidisciplinary expertise in an increasingly data-driven world. Dr. Banga highlighted that this capacity-building effort aligns with the college’s strategic objectives of fostering innovation and staying ahead in the rapidly evolving fields of data science and statistical learning.

The Dean further stressed the importance of partnerships with organizations like the Uganda Revenue Authority and Housing Finance Bank, which provide invaluable industry perspectives. These collaborations ensure that academic training is not only theoretical but also applicable to practical challenges in sectors such as taxation, finance, and public administration.

In conclusion, Dr. Banga reaffirmed her commitment to continuous learning and development within the School of Statistics and Planning. She expressed confidence that the knowledge gained through the training would translate into improved academic delivery, enriched research output, and a stronger contribution to societal and economic transformation through the application of advanced data science methodologies.

Betty Kyakuwa
Betty Kyakuwa

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