Africa One Health University Network (AFROHUN) is an international network of public health, veterinary medicine, pathobiology, environmental sciences, medicine and global health institutions of higher education. AFROHUN is located in 18 universities in 9 countries in Africa.
Formerly One Health Central and Eastern Africa (OHCEA), AFROHUN is working to transform the training environment and approaches in universities, in a bid to develop a workforce without disciplinary barriers. Enabling students to understand and appreciate the contribution of disciplines outside their own; in predicting, detecting and responding to the kind of complex health challenges we are witnessing today. This is the next generation workforce that we need in the face of increasing outbreaks of epidemics, pandemics and complex health challenges.
Considering the strategic role that AFROHUN plays in One Health workforce development, it is important that it is visible, well-understood and highly regarded. It is important for AFROHUN to document, package and share her story and impact trail. Visibility, understanding and high regard are critical for maintaining stakeholders’ confidence in the network’s work in order to harness, sustain and enhance the multiple stakeholders’ interest.
Towards this end, AFROHUN is planning to engage an experienced communications consultant to develop a multi-faceted Communications and Visibility Strategy. The strategy will provide a broad framework that will guide communications and visibility in AFROHUN and will identify the issues that need to be addressed to build awareness, improve knowledge, build mutual understanding with key stakeholders and generate support for the network’s initiatives. The strategy will provide guidance on how to capture, package and share the network’s story, document and share lessons learned and best practices as well as the impact of building a one health workforce, to the management of disease outbreaks and health emergences. The strategy will also play a critical role in driving the network’s business plan.
AFROHUN therefore, invites proposals from eligible, qualified and experienced individuals and firms for provision of consultancy services to develop an institutional Communications and Visibility Strategy.
Terms of Reference for the Development of the AFROHUN Communications and Visibility Strategy
The Terms of Reference for the development of the Communications and Visibility Strategy shall include but not limited to;
- Communication review, including an analysis of the current perception and positioning of the network and its initiatives among key constituencies and stakeholders. Review of communications and visibility documents as necessary.
- Analysis and mapping of stakeholders and target audiences, to inform prioritization processes.
- Undertake primary and secondary research to assess the network’s external and internal communications strategies/activities and determine gaps.
- Facilitate processes to ensure stakeholder participation in the strategy development.
- Developing a 5-year Communications and Visibility Strategy, including detailed objectives and priorities, and implementation plan, based on AFROHUN’s strategic activities and programs.
- Recommend tools for monitoring and evaluation of the Communications and Visibility Strategy.
A complete expression of interest package should be emailed to:
mnattimba[at]afrohun.org and copied to secretariat[at]afrohun.org
Deadline for submission: 1700hrs, 19th March 2021.
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