728 x 90

You are here

Primary tabs

From Idea to Execution

  • In Innovation
  • 3 Jan 2020 - 3:19pm
  • By Mark Wamai
  • 12
Xiao Liu, right, a community organizer with Roots Studio, looks over a print with an artist from Guizhou, China. Photo: 心奕

News | December 30, 2019 | Ken Shulman

Rebecca Hui MCP ’18 concedes she was an unusual candidate for the delta v accelerator—but she never once felt out of place. “It was fantastic,” says Hui, whose company, Roots Studio, digitizes the work of artists who live in isolated and distressed regions and licenses those images for consumer products sold in the developed world. “Coming from a cultural space, it was invaluable for us to steep in an environment focused on marketing, manufacturing, and securing funding. The Trust Center forced us to become concrete and take shape.”

An urban planner by training, Hui came to MIT in 2015 after creating and running Toto Express, a school on wheels in India. That project brought teachers to students in rural Bengal villages who were struggling with school attendance. The experience heightened Hui’s appreciation for native art and fueled her desire to share that beauty with the world— and to offer indigenous artists a living wage.

Hui’s original plan had Roots Studio digitizing the artwork, printing the images on notebooks and posters, and then distributing those products. Her dorm room was overflowing with notebooks when she started at the delta v accelerator in 2017.

Read more

Liked it? Share it..