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Uganda Urged to Embrace Community-Based Conservation Approaches to Tackle Biodiversity Crisis

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Over 40 Ugandan government officials have been called to integrate communities into biodiversity conservation following a two-day high-level training (August 20–21, 2025) at Makerere University.

Organized by EfD Uganda, the workshop focused on biodiversity conservation, community-based natural resource management, and economic valuation of national parks. Led by renowned environmental economist Prof. Edwin Muchapondwa, the training emphasized aligning conservation efforts with community involvement for lasting impact.

Prof. Edwin Mchapondwa facilitating the workshop at Makerere University. Two-day high-level training for 40 Ugandan government officials on biodiversity conservation, community-based natural resource management, and economic valuation of national parks Organized by EfD Uganda, 20th-21st August 2025, Makerere University, Kampala Uganda, East Africa.
Prof. Edwin Mchapondwa facilitating the workshop at Makerere University.

“Communities must be seen not just as beneficiaries but as co-managers of biodiversity,” said Prof. Muchapondwa. “Policy frameworks need to devolve rights to local people to increase their stake in conservation outcomes.”

Participants from ministries and agencies explored Uganda’s biodiversity challenges—including habitat loss, agricultural expansion, poaching, and climate change. Sessions covered conservation principles, legal frameworks, ecosystem valuation, and regulatory tools to integrate biodiversity into national planning.

A section of participants. Two-day high-level training for 40 Ugandan government officials on biodiversity conservation, community-based natural resource management, and economic valuation of national parks Organized by EfD Uganda, 20th-21st August 2025, Makerere University, Kampala Uganda, East Africa.
A section of participants.

Valuing Nature to Shape Policy

A central theme was the economic valuation of ecosystems—putting monetary value on biodiversity to inform policy and investment decisions.

“When we reduce everything to a common metric, we can make objective, evidence-based decisions—especially when weighing development against conservation,” Prof. Muchapondwa said.

Participants in a group discussion. Two-day high-level training for 40 Ugandan government officials on biodiversity conservation, community-based natural resource management, and economic valuation of national parks Organized by EfD Uganda, 20th-21st August 2025, Makerere University, Kampala Uganda, East Africa.
Participants in a group discussion.

Officials practiced applying valuation methods like contingent valuation and payment for ecosystem services in real-world policy settings, including environmental impact assessments and Uganda’s National Development Plan III.

Despite strong conservation policies on paper, implementation remains weak. “The issue isn’t policy absence but execution,” he noted. “We must adapt successful community-based models from Southern Africa to Uganda’s context.”

A section of participants. Two-day high-level training for 40 Ugandan government officials on biodiversity conservation, community-based natural resource management, and economic valuation of national parks Organized by EfD Uganda, 20th-21st August 2025, Makerere University, Kampala Uganda, East Africa.
A section of participants.

Tourism and Development: A Delicate Balance– Prof. Edward Bbaale

Speaking at the opening, Prof. Edward Bbaale, Director of the EfD–Mak Centre, emphasized collaboration between academia and government to support tourism development and sustainable resource use.

He praised Prof. Muchapondwa as a “pillar of the Environment for Development network” and highlighted the urgent need for research that connects tourism, conservation, and economics.

Prof. Edward Bbaale opening the training. Two-day high-level training for 40 Ugandan government officials on biodiversity conservation, community-based natural resource management, and economic valuation of national parks Organized by EfD Uganda, 20th-21st August 2025, Makerere University, Kampala Uganda, East Africa.
Prof. Edward Bbaale opening the training.

“We’ve had little research from Makerere on tourism and natural resource valuation,” Bbaale said. “Yet this is exactly where government seeks advice.”

Bbaale underscored Uganda’s ambition to grow GDP tenfold—from $50 billion to $500 billion—through sectors like tourism, agro-industrialization, and manufacturing, urging researchers to support this growth with evidence-based insights.

Prof. Edward Bbaale during the introductions. Two-day high-level training for 40 Ugandan government officials on biodiversity conservation, community-based natural resource management, and economic valuation of national parks Organized by EfD Uganda, 20th-21st August 2025, Makerere University, Kampala Uganda, East Africa.
Prof. Edward Bbaale during the introductions.

Makerere houses the highest concentration of PhDs in this country,” he said. “If this research isn’t happening here, where else should it happen?”

The event concluded with a renewed call for stronger partnerships among academia, government, and communities to ensure conservation and development go hand-in-hand.

Mchapondwa presenting at Makerere University Uganda. Two-day high-level training for 40 Ugandan government officials on biodiversity conservation, community-based natural resource management, and economic valuation of national parks Organized by EfD Uganda, 20th-21st August 2025, Makerere University, Kampala Uganda, East Africa.
Mchapondwa presenting at Makerere University Uganda.

Public Sector Must Rethink Economic Policy Through Biodiversity Lens– Dr. Peter Babyenda

Uganda risks jeopardizing its natural wealth if it continues to undervalue its ecological resources, warned Dr. Peter Babyenda, Research Fellow and Policy Engagement Specialist at EfD–Mak Centre.

“Our forests, wetlands, and ecosystems are routinely excluded from GDP calculations due to limited technical capacity and funding,” he said. “Kenya has made progress—Uganda must catch up.”

Peter Babyenda Policy Engagement specialist. Two-day high-level training for 40 Ugandan government officials on biodiversity conservation, community-based natural resource management, and economic valuation of national parks Organized by EfD Uganda, 20th-21st August 2025, Makerere University, Kampala Uganda, East Africa.
Peter Babyenda Policy Engagement specialist.

To bridge the gap, EfD–Mak Centre, with support from SIDA, has launched a training program for technical staff from ministries and agencies like the Ministry of Tourism, Uganda Wildlife Authority, and NEMA.

“These are the people who draft policy,” Dr. Babyenda said. “We’re training them to use data and evidence, not emotion, when defending policies.”

Some of the group presentations. Two-day high-level training for 40 Ugandan government officials on biodiversity conservation, community-based natural resource management, and economic valuation of national parks Organized by EfD Uganda, 20th-21st August 2025, Makerere University, Kampala Uganda, East Africa.
Some of the group presentations.

He cited recent transport policy missteps—such as a speed enforcement proposal that failed due to lack of public engagement—as an example of why community participation is essential.

“Especially with human-wildlife conflicts, you must involve locals,” he said. “Solutions like electric fencing must be safe and community-driven.”

Conservation vs. Economic Growth

Uganda’s ambitious goal to grow its economy from $50 billion to $550 billion by 2040 presents risks to biodiversity, particularly from agricultural expansion. Dr. Babyenda stressed the need to balance development with environmental preservation.

“We must promote agriculture without destroying forests and wetlands,” he said. “Our tourism sector, which depends heavily on biodiversity, must also be protected.”

Prof. Mchapodwa delivering the lecture at EfD Uganda. Two-day high-level training for 40 Ugandan government officials on biodiversity conservation, community-based natural resource management, and economic valuation of national parks Organized by EfD Uganda, 20th-21st August 2025, Makerere University, Kampala Uganda, East Africa.
Prof. Mchapodwa delivering the lecture at EfD Uganda.

He urged officials to present conservation as an economic asset. “If you show that every additional dollar invested in tourism marketing creates jobs and boosts GDP, people will listen.”

Aligning with Uganda’s National Development Plan IV, Dr. Babyenda called for cross-sector policy coherence.

Some of the group presentations. Two-day high-level training for 40 Ugandan government officials on biodiversity conservation, community-based natural resource management, and economic valuation of national parks Organized by EfD Uganda, 20th-21st August 2025, Makerere University, Kampala Uganda, East Africa.
Some of the group presentations.

“Tourism, agro-industry, and mineral development must be guided by sound, evidence-based policy,” he concluded. “Otherwise, we risk losing it all.”

Participants Reflections from the Training

Adson Tumwebaze – National Environment Management Authority (NEMA)
As someone working in the Research and Innovations Unit at NEMA, this training was a timely eye-opener. We’ve gained valuable insights into how economic valuation can be integrated into our research and planning frameworks. Understanding the tangible benefits ecosystems provide—and knowing how to quantify those benefits—equips us with the tools to make informed decisions when balancing development and conservation.

For us at NEMA, this goes beyond theory. It supports our mandate of protecting ecosystems and helps us align our work with national policies such as the National Biodiversity Action Plan and BISAP. One of my key takeaways is that you cannot talk about implementing a project on an ecosystem without understanding its value. Once we can economically define these benefits, we can also justify conservation measures, influence policy, and guide budgeting processes more effectively.

Alice Nalweera – Economic Policy Researcher
This training brought clarity to a challenge many of us are grappling with: the growing threats to biodiversity in the face of urbanization, climate change, and population pressure. As we pursue economic development and strive for goals like those outlined in the 2040 export-oriented strategy, we must ask: Can biodiversity and development coexist?

Tourism is one of Uganda’s biggest earners, and it’s entirely dependent on biodiversity—the parks, wildlife, flora, and fauna. Without protecting these resources, our economic aspirations could collapse. What struck me most is the urgent need for accurate data. We can’t conserve what we haven’t identified or valued. Accounting for our natural resources is not optional—it’s essential.

Arthur Ebong – National Planning Authority
From the national planning perspective, this training helped bridge a crucial gap between policy and implementation. While NDP III and NDP IV highlight biodiversity mainstreaming, they often lack depth in practical conservation measures. We used to insert the term “biodiversity” into plans, but lacked the tools to truly value and integrate it.

Learning about valuation methods like hedonic pricing and travel cost analysis opened new avenues for making biodiversity count—literally—in our national plans. And beyond the technical tools, this session also promoted inter-agency collaboration. With stakeholders like NEMA, UWA, and the Ministry of Water in the same room, we can now work more cohesively toward a shared goal.

The training has also inspired curriculum reviews. If we want future planners and policymakers to value biodiversity, we must train them early—through revised academic programs and capacity-building initiatives. This is not just about today’s policies, but the long-term socio-economic transformation of Uganda.

Gertrude Kirabo – Uganda Wildlife Authority (UWA)
At UWA, we face the challenge of balancing conservation with increasing economic pressure around protected areas. This training has been invaluable in helping us understand how to defend conservation efforts using data-driven economic valuation.

Previously, arguments for protecting a forest or wetland often sounded emotional or abstract. Now, we can present facts—cost-benefit analyses that compare the long-term value of ecosystem services with short-term economic gains. This also supports practical decisions like adjusting park permit fees or advocating for higher conservation budgets.

Personally, this training served as a wake-up call. It made me realize how often we’ve given away resources without truly valuing them. I strongly recommend that more field officers and institutional planners go through this kind of training. It’s one thing to learn these concepts in school, and another to see their real-world application. It’s time we started backing conservation with data and strong economic logic.

Jane Anyango is the Communication Officer EfD Uganda.

Jane Anyango

Business & Management

Brewing Innovation: 9th Annual Youth Expo showcases enterprises in Uganda’s coffee value chain

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Students exhibiting oil and cookies made out of coffee at the 9th Annual Innovation and Youth Expo in the Freedom Square on 17th October 2025. 9th Annual Innovation and Youth Expo organized by the Makerere University Entrepreneurship and Outreach Centre, College of Business and Management Sciences (CoBAMS), Under the theme, Brewing Prosperity: Youth Entrepreneurship in Uganda’s Coffee Value Chain, 600 student entrepreneurs exhibited more than 300 innovations, 16th-17th October 2025, Yusuf Lule Central Teaching Facility Auditorium and Freedom Square, Kampala Uganda, East Africa.

By Ritah Namisango and Monica Meeme

On 17th October 2025, the Makerere University Freedom Square was a beehive of activity as over 600 students from the College of Business and Management Sciences (CoBAMS) participated in the 9th Annual Innovation and Youth Expo.

Organized by the Makerere University Entrepreneurship and Outreach Centre, the 2025 Innovation and Youth Expo, focused on Uganda’s most strategic Agricultural sector – COFFEE.

Under the theme, Brewing Prosperity: Youth Entrepreneurship in Uganda’s Coffee Value Chain, student entrepreneurs exhibited more than 300 innovations including youth coffee brands, brewing demonstrations, agri-tech prototypes, live cupping sessions, among others.

The Youth Expo focused on amplifying youth-led innovations across the entire coffee value chain—from farm to cup, providing a hands-on, interactive platform for young entrepreneurs to exhibit their products, prototypes, and business ideas, while engaging directly with industry stakeholders.

By placing the youth at the center of the value chain, the Youth Expo demonstrated the untapped potential of innovation, creativity, and enterprise among Uganda’s next generation of entrepreneurs.

Student innovations for real-world impact:

The Director of the Makerere University Entrepreneurship and Outreach Centre, Dr. Sarah Bimbona, urged students to view their innovations not just as academic projects, but as the starting point for real-world impact.

“These innovations should not just end here or be seen as projects for marks. Continue nurturing those dreams, take them further, and make them a reality,” she advised.

She recognized the critical role of faculty and mentors, specifically appreciating them for their tireless support in guiding students through their innovation undertakings.

L-R: Dr. Kasimu Sendawula, Dr. Sarah Bimbona, Ms. Margie Faith Mubeezi, Ms. Shira Nahwera. 9th Annual Innovation and Youth Expo organized by the Makerere University Entrepreneurship and Outreach Centre, College of Business and Management Sciences (CoBAMS), Under the theme, Brewing Prosperity: Youth Entrepreneurship in Uganda’s Coffee Value Chain, 600 student entrepreneurs exhibited more than 300 innovations, 16th-17th October 2025, Yusuf Lule Central Teaching Facility Auditorium and Freedom Square, Kampala Uganda, East Africa.
L-R: Dr. Kasimu Sendawula, Dr. Sarah Bimbona, Ms. Margie Faith Mubeezi, Ms. Shira Nahwera.

Dr. Bimbona emphasized the importance of linking academic learning with practical enterprise, highlighting that student-led innovations have the potential to create meaningful economic and social change.

Students encouraged to embrace entrepreneurship:

The Dean, School of Business, Associate Professor Godfrey Akileng specified that entrepreneurship is one of the flagship initiatives of the College of Business and Management Sciences. He encouraged the students to seize the moment. “This is your opportunity to showcase your innovations, to interact with industry players, and to change your mindset from job-seekers to job creation,” he said.  “Let the entrepreneurship Expo awaken a new spirit in you-one that says-yes, I can make it.”

Associate Professor Akileng cited the story of Bill Gates as an example of what determination and innovation can achieve, reminding the students that greatness often starts from simple beginnings.  “There is no reason we cannot build something extraordinary from coffee and other local products,” he stated, emphasizing the value of entrepreneurship in national transformation.

The Dean, School of Business, Associate Professor Godfrey Akileng interacting with the student entrepreneurs at the Expo. 9th Annual Innovation and Youth Expo organized by the Makerere University Entrepreneurship and Outreach Centre, College of Business and Management Sciences (CoBAMS), Under the theme, Brewing Prosperity: Youth Entrepreneurship in Uganda’s Coffee Value Chain, 600 student entrepreneurs exhibited more than 300 innovations, 16th-17th October 2025, Yusuf Lule Central Teaching Facility Auditorium and Freedom Square, Kampala Uganda, East Africa.
The Dean, School of Business, Associate Professor Godfrey Akileng interacting with the student entrepreneurs at the Expo.

The Dean, School of Business, expressed deep appreciation to the industry partners for their collaboration and generosity. “You have invested time, knowledge and financial support to be here. Thank you for supporting the Entrepreneurship Congress and Expo,” he remarked.

BRAC Uganda participates in the Expo:

The Communications Officer of BRAC Uganda, Ms. Barbra Ampaire, stressed that BRAC aims to equip youth with the tools and knowledge to discover and maximize their potential.

“We have supported thousands of youth through tailored programs in areas such as tailoring, livestock farming, agribusiness, financial literacy, and value addition. These initiatives are supported not just with training, but also with seed capital, equipment, and ongoing mentorship,” she said.

BRAC Uganda exhibits youth led innovations at the Expo. 9th Annual Innovation and Youth Expo organized by the Makerere University Entrepreneurship and Outreach Centre, College of Business and Management Sciences (CoBAMS), Under the theme, Brewing Prosperity: Youth Entrepreneurship in Uganda’s Coffee Value Chain, 600 student entrepreneurs exhibited more than 300 innovations, 16th-17th October 2025, Yusuf Lule Central Teaching Facility Auditorium and Freedom Square, Kampala Uganda, East Africa.
BRAC Uganda exhibits youth led innovations at the Expo.

Ms. Ampaire noted that Makerere University, being a hub for students and young innovators, aligns perfectly with BRAC’s focus on empowering youth while they are still developing their ideas and ambitions.

A case for domestic consumption and local processing:

One of the participants from the BRAC Scholar Transition Fund, Mr. Godwin Birungi, emphasized the need for domestic consumption and local processing, highlighting that exporting raw coffee reduces employment opportunities and stunts economic growth.

 “When we consume and process our coffee locally, we not only improve public health, but also create jobs and stimulate our economy.”

He encouraged young entrepreneurs to embrace patience, maintain consistency in their efforts, and stay focused on their goals, emphasizing that building a successful and sustainable business is a gradual process that requires dedication and resilience.

Coffee Grow Pig Booster. 9th Annual Innovation and Youth Expo organized by the Makerere University Entrepreneurship and Outreach Centre, College of Business and Management Sciences (CoBAMS), Under the theme, Brewing Prosperity: Youth Entrepreneurship in Uganda’s Coffee Value Chain, 600 student entrepreneurs exhibited more than 300 innovations, 16th-17th October 2025, Yusuf Lule Central Teaching Facility Auditorium and Freedom Square, Kampala Uganda, East Africa.
Coffee Grow Pig Booster.

“Building a sustainable business takes time. Many successful entrepreneurs spent over a decade before making a profit. Find your passion, refine your strategy, and stay the course.” he said.

Student entrepreneurs speak out:

The Marketing Manager of Victory Cakes students’ enterprise, Ms. Keziah Nasenga, explained that the team offers two main product variations including coffee cupcakes with icing and those without, catering to different customer preferences.

She noted that the cupcakes are crafted using brewed coffee mixed with hot water, then blended with traditional baking ingredients such as flour, vanilla, and other flavor-enhancing components.

A student from the Ring Hair Stimulator group, Ms. Martha Alwe, said their product is a premium hair care solution designed to promote healthy hair growth, prevent breakage and hair loss in women, and enhance beard growth in men through a specialized beard oil.

Student entrepreneurs showcasing coffee products. 9th Annual Innovation and Youth Expo organized by the Makerere University Entrepreneurship and Outreach Centre, College of Business and Management Sciences (CoBAMS), Under the theme, Brewing Prosperity: Youth Entrepreneurship in Uganda’s Coffee Value Chain, 600 student entrepreneurs exhibited more than 300 innovations, 16th-17th October 2025, Yusuf Lule Central Teaching Facility Auditorium and Freedom Square, Kampala Uganda, East Africa.
Student entrepreneurs showcasing coffee products.

“The full product line includes beard growth oil, hair shock treatment, hair spray, leave-in conditioner, and hair growth shampoo each carefully developed to address a wide range of hair care needs with quality and effectiveness,” she said.

The Marketing Manager of the team of Coffee Cupcake, Ms. Catherine Nasaazi, explained that the shampoo is enriched with sodium benzoate, tea tree oil, and other ingredients.

Precursor to the Youth Expo:

The 3rd Uganda Entrepreneurship Congress held on 16th October 2025 at Makerere University Yusuf Lule Central Teaching Facility Auditorium, provided a perfect transition into the 9th Annual Makerere University Youth Expo held on 17th October 2025 at the Freedom Square.

During the Uganda Entrepreneurship Congress, students listened to lived experiences and case presentations from young, mid-level and senior entrepreneurs. The panelists who discussed topics on Market Readiness, Value Addition and Story Telling, as well as, Financing the Future, enlightened the students and upcoming entrepreneurs to creating impact, access to markets and capital, and breaking the barriers in a competitive world.

Students (in the background) participating in the Uganda Entrepreneurship Congress on 16th October 2025. 9th Annual Innovation and Youth Expo organized by the Makerere University Entrepreneurship and Outreach Centre, College of Business and Management Sciences (CoBAMS), Under the theme, Brewing Prosperity: Youth Entrepreneurship in Uganda’s Coffee Value Chain, 600 student entrepreneurs exhibited more than 300 innovations, 16th-17th October 2025, Yusuf Lule Central Teaching Facility Auditorium and Freedom Square, Kampala Uganda, East Africa.
Students (in the background) participating in the Uganda Entrepreneurship Congress on 16th October 2025.

The students gained valuable knowledge from the Chief Guest-Mr. Odrek Rwabwogo, Chair of the Presidential Advisory Committee on Exports and Industrial Development, and the Keynote Speaker- Mr. Moses Nyabila, CEO of aBi Development Ltd.

Mr. Rwabwogo challenged the young entrepreneurs to think beyond Uganda’s borders, when he highlighted that true entrepreneurship lies in producing goods that can compete on the international market.

“When you build a business that can sell in another person’s market, you are a hero or heroine because what you have done is disrupting the status quo, which praises imports over exports. In this country, for instance in Kikuubo business area, you hear statements such as my container is about to reach Uganda, and not my container is leaving the yard in Uganda and is taking avocado to Spain or another country. I want the language to change.”

Partners of the Uganda Entrepreneurship Congress and Youth Expo: Makerere University (Mak), Ministry of Agriculture, Animal Industry and Fisheries (MAAIF), National Coffee Research Initiative (NaCORI), BRAC Uganda, Tooke, Mastercard Foundation Scholars Program at Makerere University, Vision Group, Mountain Harvest, Pepsi, Rainforest Alliance, Sumz, and the Banana Industrial Research & Development Centre. 

Writers: Ritah Namisango, Principal Communication Officer at Makerere University & Monica Meeme, a student of Bachelor of Journalism and Communication at Makerere University.

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Makerere University Young Entrepreneurs urged to prioritize value addition to enhance their innovation

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[L-R] Dr.Godfrey Akileng - Dean School of Business, Prof. Sarah N. Ssali - Ag. Vice Chancellor, Chief Guest - Mr. Odrek Rwabwogo, and Gordon Katwirenabo-Assistant Commissioner, Quality Assurance and Value Addition, MAAIF at the Congress.

Young entrepreneurs from Makerere University have been urged to focus on value addition, quality and branding if their innovations are to grow into sustainable businesses in the country.

The call was made by several speakers during the opening of the two-day Uganda Entrepreneurship Congress and Youth Expo (16th to 17th October 2025) hosted by Makerere University College of Business and Management Sciences, under the theme, Brewing Prosperity: Youth Entrepreneurship in Uganda’s Coffee Value Chain.

The annual event serves as a national platform for youth, entrepreneurs, investors, policymakers, and private sector leaders to unlock youth-driven innovation.

The entrepreneurship congress and expo features over 600 students from the College of Business and Management Sciences (CoBAMS) showcasing more than 300 innovations, with a spotlight on the coffee sector. The expo is among the several initiatives that the University has launched to unlock the entrepreneurship potential of students and youth in Uganda.

Chief Guest – Mr. Odrek Rwabwogo

According to Professor Barnabas Nawangwe, Vice Chancellor of Makerere University, the move was motivated by the high levels of youth unemployment in the country, which currently stands at 16.1 percent for those aged 18 to 30 (Uganda Bureau of Statistics, 2024).

Addressing the participants during the Entrepreneurship Congress, the Chief Guest-Mr. Odrek Rwabwogo, Chair of the Presidential Advisory Committee on Exports and Industrial Development, rallied students and youth to embrace entrepreneurship.

“Education can come from strange places. Everyone has gifts, talents, abilities and resources to utilize. In a country with many unmet needs, entrepreneurship is about what you change, he said.

Mr. Rwabwogo stressed the value of local innovation. “Not everything can be commercialised especially in a country that imports 90% of what it consumes. Identify needs that outsiders will never cater for-our language, culture, and food.  Those are unique strengths, he remarked.

Mr. Rwabwogo challenged the young entrepreneurs to think beyond Uganda’s borders, when he highlighted that true entrepreneurship lies in producing goods that can compete on the international market.

“When you build a business that can sell in another person’s market, you are a hero or heroine because what you have done is disrupting the status quo, which praises import. In this country, for instance in Kikuubo business area, you hear statements such as my container is about to reach Uganda, and not my container is leaving the yard in Uganda and is taking Ovocado to Spain or another country. I want the language to change.”

Representing the Vice Chancellor of Makerere University – Professor Barnabas Nawangwe, the Deputy Vice Chancellor (Academic Affairs), Professor Sarah Ssali noted that the expo comes at a time when youth unemployment stands at 16.1 percent, which informs the university’s move to challenge this growing reality.

“I am glad to note that Makerere University continues to champion innovations and turning graduates from job seekers into job creators, and champions of societal transformation. The expo is Makerere’s attempt to strategically locate itself in the conversation around coffee being the biggest export earner in the country,” she said.

Statistics indicate that Uganda exported 667,037 kilograms of coffee worth US$162.36 million, highlighting the sector’s importance to the economy and its role as a key foreign exchange earner. Despite this, most youth are excluded from high-value segments of the coffee value chain, such as processing, branding, and export, often remaining confined to low-income farm labor.

According to Professor Ssali, this disconnect represents both a critical risk and an unprecedented opportunity. The expo, therefore, serves as a national platform for youth, entrepreneurs, investors, policymakers, and private sector leaders to unlock youth-driven innovation across the coffee value chain, from climate-smart farming and agri-tech to processing, branding, and global market access.

Professor Sarah N. Ssali represented the Vice Chancelllor

She believes that by moving beyond subsistence farming towards ownership, innovation, and high value enterprises, the youth in Uganda can secure a greater share of the global coffee market while catalyzing job creation and sustainable development.

Dr. Sarah Bimbona, Director of the Makerere University Entrepreneurship and Outreach Centre, said several of the innovations on display have the potential to be scaled into viable enterprises. She added that these new ventures would build on the success of over 150 companies that emerged from previous editions of the entrepreneurship expo.

Dr. Bimbona used the golden opportunity to highlight three requests for support. She appealed for support, noting that the Centre has spent nine years nurturing over 1,000 business ideas annually, yet the impact of these ideas remains difficult to measure due to lack of resources for tracer studies. Commending Mr. Rwabwogo for accepting to become the Patron of the Centre, Dr. Bimbona requested him to amplify the Centre’s reach and support for youth, women and broader economic development.

On opening opportunities, the Centre offers guidance to entrepreneurs free of charge and seeks partnerships to connect student ideas with the industry. “We have the expertise and experience. We just need that extra push to remain relevant in the business community,” she stated.

Dr. Bimbona reiterated the transformative power of mentorship that is provided through the Makerere University Entrepreneurship and Outreach Centre.

The Dean, School of Business, Associate Professor Godfrey Akileng specified that entrepreneurship is one of the flagship initiatives of the College of Business and Management Sciences. He encouraged the students to seize the moment. “This is your opportunity to showcase your innovations, to interact with industry players, and to change your mindset from job-seekers to job creation,” he said.  “Let the entrepreneurship congress awaken a new spirit in you-one that says-yes, I can make it.”

Associate Professor Akileng cited the story of Bill Gates as an example of what determination and innovation can achieve, reminding the students that greatness often starts from simple beginnings.  “There is no reason we cannot build something extraordinary from coffee and other local products,” he stated, emphasizing the value of entrepreneurship in national transformation.

The Dean, School of Business, expressed deep appreciation to the industry partners for their collaboration and generosity. “You have invested time, knowledge and financial support to be here. Thank you for supporting the Entrepreneurship Congress and Expo,” he remarked.

Associate Professor Akileng commended Dr. Sarah Bimbona, and the entire entrepreneurship team namely Dr. Cathy Mbidde, Dr. Kasimu Sendawula, Dr. Hanifah Nantale, Dr. Marion Nanyanzi, and Mr. Luke Muhwezi for nurturing student entrepreneurs at Makerere University.

[L-R]Dr. Kasimu Sendawula, Dr. Sarah Bimbona and Dr. Hanifah Nantale

The entrepreneurship congress featured a keynote address, and two panels focusing on: Market Readiness, Value Addition and Story Telling, as well as, Financing the Future.

The Keynote Speaker, Mr. Moses Nyabila, CEO of aBi Development Ltd, urged the government and private sector to establish an export fund to support young entrepreneurs in starting their businesses.

Mr. Nyabila explained that the fund would help young entrepreneurs launch simple start-ups that have the potential to grow into larger enterprises. The fund, he noted, would not only support production, but also empower entrepreneurs to handle basic packaging and export processes.  According to him, such an initiative represents a critical form of value addition.

Mr. Nyabila added that such initiatives would help challenge the current status quo, which prioritizes imports over exports. He used the expo as a platform to call on the government to shift the national mindset toward building Uganda’s presence in the global export market.

 During the panel discussions, contributors discussed several steps through which the young entrepreneurs can be equipped with skills that can help them to join the competitive market.

 Some of the panelists included: Bob Paul Lusembo-Head of Business Growth, BRAC Uganda Bank, Geoffrey Okidi-Financial Deepening Uganda, Nakabuye Flavia Bwire- Inclusion and Microfinance Specialist, and Sectrine Muganzi-Coffee Farmer and Youth Entrepreneur.

Other panelists included Jackline Arinda Akampwera-CEO Jada Coffee, Gordon Katwirenabo-Assistant Commissioner, Quality Assurance and Value Addition, MAAIF, Edwin Danze- Head of Marketing, Next Media Group, and Godwin Birungi- Founder, Rubungi Enterprises.

The panel discussing the coffee value chain.

The different Speakers acknowledged that while Uganda has no shortage of innovations, gaps in value addition and branding continue to undermine product competitiveness, reinforcing the stereotype that Ugandan products are of poor quality.

One of the panelists, Jackline Arinda Akampwera, CEO of Jada Coffee, noted that branding strongly influences perceptions of quality. In the same development, she argued that limited branding is also largely responsible for the misconception that Ugandan products are substandard.

“We have this perception that when we see a brand on a billboard, it must be of good quality. Branding is therefore central to entrepreneurship,” Arinda said. “In Uganda, there’s limited branding and value addition, which affects the marketability of our products,” she said

Arinda shared that before she joined the coffee business, she realized Uganda had no widely recognized coffee brands, despite being a top coffee producer. This inspired her to create a brand that would appeal even to non-coffee drinkers.

The congress was well attended.

“You don’t have to be a coffee consumer to know coffee brands—just like you don’t have to be a football fan to know who Ronaldo is,” she said. “That’s what branding does. Even if people don’t drink coffee, they should know that Jada Coffee exists. I came in to change the way the market operates.”

She added that this lack of branding also explains the low domestic consumption of coffee. To address this, Arinda began introducing coffee at social functions—events that traditionally only offered juices and sodas—as part of efforts to popularize local coffee consumption. 

One of the students contributes to the coffee discussion

Gordon Katwirenabo, Assistant Commissioner, QA and Value Addition, MAAIF agreed with Arinda. He stated that the government is very intentional in promoting value addition to the country’s produces.

“Value addition is very prominent in our policy framework. If you produce and get only money for production, then there is no value, and then you cannot achieve the economic importance and transformation that we need in our communities. So, through that were are very intentional in supporting value addition,” he said.

On his part, Godwin Birungi, Founder, Rubungi Enterprises noted that while branding is very important, branding alone is not enough if the products themselves lack quality. He argued that the two—branding and quality, must reinforce each other for a business to thrive.

“I realized that there is a need to be consistent in producing high quality products. The more you produce high quality, the more you lift your brand,” he said

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Press Release: Uganda Entrepreneurship Congress and Youth Expo

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Front View of the reconstructed Main Building, Makerere University. Date Taken 8th November 2024. Kampala Uganda, East Africa.

Release date: October 15, 2025

                                              PRESS RELEASE

RE: Uganda Entrepreneurship Congress and Youth Expo (October 16-17, 2025)

Over 60% of Uganda’s population is categorized as youth. According to the Vice Chancellor, Professor Barnabas Nawangwe, Makerere University is one of the institutions in Uganda with the highest concentration of youth. Annually, over 10,000 youth graduate from Makerere University to join the labour market. As they plan to transition into the job market, some of them, are hit by the hard reality of unemployment.  In Uganda, the youth unemployment rate (those aged 18 to 30) is 16.1% (Uganda Bureau of Statistics 2024).

To address this issue, Makerere University in partnership with the Government of Uganda, industry and the private sector, has been implementing programmes, to unlock the entrepreneurship potential of students and the youth in Uganda.

Through its College of Business and Management Sciences, the entity runs the Makerere University Entrepreneurship and Outreach Centre, committed to shaping Uganda’s next generation of entrepreneurs. The Center brings together members of the entrepreneurship ecosystem to discuss issues that are shaping entrepreneurial activities in the country.

This year, on the 16th and 17th of October, Makerere University Entrepreneurship and Outreach Centre, presents to you-The Uganda Entrepreneurship Congress and Youth Expo, themed, Brewing Prosperity: Youth Entrepreneurship in Uganda’s Coffee Value Chain.

The Entrepreneurship Congress and Youth Expo, spotlights one of Uganda’s most strategic Agricultural sectors-COFFEE. Over 600 students from the College of Business and Management Sciences at Makerere University, will showcase different innovations, with potential to be scaled into companies and business enterprises.

Focus on the Coffee Sector: By June 2024, Uganda had exported 667,037 kilograms of coffee worth US$162.36 million, underscoring its role as a cornerstone of the economy and a key foreign exchange earner. Despite this performance, the majority of Uganda’s youth remain excluded from the coffee value chain, often confined to low-income farm labor with limited participation in processing, branding, and export where the greatest value is captured (Uganda Coffee Development Authority).

With 78% of Uganda’s population under 30, this disconnect represents both a critical risk and an unprecedented opportunity.

Therefore, the Uganda Entrepreneurship Congress and Youth Expo at Makerere University, serves as a national convening platform for youth, entrepreneurs, investors, policymakers, and private sector leaders to unlock youth-driven innovation across the coffee value chain, from climate-smart farming and agritech to processing, branding, and global market access. By moving beyond subsistence farming towards ownership, innovation, and high value enterprises, the youth in Uganda can secure a greater share of the global coffee market while catalyzing job creation and sustainable development.

  • 16th October 2025-Uganda Entrepreneurship Congress (8:00am to 3:00pm) at Makerere University Yusuf Lule Central Teaching Facility Auditorium.
  • 17th October 2025-The Innovation and Youth Expo (8:00am to 4:30pm) at Makerere University Freedom Square, featuring youth coffee brands, brewing demonstrations, agritech prototypes, and live cupping sessions. 

Key milestone: Dr. Sarah Bimbona, a Lecturer at the College of Business and Management Sciences, and the Director of the Makerere University Entrepreneurship and Outreach Centre, states that during the Congress and Expo, over 600 youth will be equipped with new skills to join and innovate in the coffee industry.

Chief Guest: Mr. Odrek Rwabwogo, Chairperson, Presidential Advisory Committee on Exports and Industrial Development (PACEID).

Keynote Speaker: Mr. Moses Nyabila, Chief Executive Officer, aBi Development Ltd.

Panel 1:  Market Readiness, Value Addition and Story Telling; and Panel 2-Financing the Future.

Some of the Partners: Ministry of Agriculture, Animal Industry and Fisheries, National Coffee Research Initiative (NaCORI), BRAC Uganda, Tooke, Mastercard Foundation Scholars Program, Vision Group, Mountain Harvest, Pepsi, Rainforest Alliance, Sumz, and the Banana Industrial Research & Development Centre. 

CONTACT PERSON:  For additional information, please contact: Ms. Ritah Namisango, Public Relations and Communication Specialist at Makerere University, College of Business and Management Sciences, Telephone contact: +256 702944224.

Ritah Namisango
Ritah Namisango

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