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Researchers call for more Govt. intervention to boost domestic tourism

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Following a study on “Promoting Domestic Tourism in Uganda, An Assessment of Economic Significance and Opportunities for Tourism Stakeholders in Uganda” researchers have advised the government to increase funding to the tourism sector in an effort to promote and grow domestic tourism. One of the biggest hindrances to domestic tourism, as noted in the study, is poverty. Many Ugandans cited the low income levels for failure to undertake domestic tourism. The researchers noted that with government support, locals would be able to get subsidy rates to allow them to travel and see the beauty that Uganda has to offer.

Dr. Peter Babyenda speaks during the dissemination workshop. “Promoting Domestic Tourism in Uganda, An Assessment of Economic Significance and Opportunities for Tourism Stakeholders in Uganda", Conference Hall, Level 2, School of Business, College of Business and Management Sciences (CoBAMS), Makerere University, Kampala Uganda, East Africa.
Dr. Peter Babyenda speaks during the dissemination workshop.

While presenting the study findings, Dr. Peter Babyenda noted that domestic tourism has been neglected both as an area of research and as an avenue for economic growth and development. The neglect is largely due to the popular assumption that tourists invariably originate from distant lands and other cultures, with the consequence that domestic travelers are sometimes discounted as tourists. Although the importance of developing domestic tourism has been recognized, the absence of a comprehensive enabling environment has left this segment of the market lagging. According to the researchers, in Uganda, tourism investment targets mainly the affluent tourists from western countries, and domestic tourism only comes up as a passing concern when international tourism is on the decline, especially during low seasons, and threats to international tourism, especially epidemic disease outbreaks and global economic recessions. However, domestic tourism has been gaining momentum, with the Uganda Tourism Board launching marketing campaigns aimed at attracting Ugandans to take up domestic tourism. Whereas Ugandans have limited purchasing power, campaigns urging tour operators and hotels to reduce rates for domestic travelers to encourage them to take up holidays during the low season are paying dividends. However, despite such initiatives, there are few clear studies that address why domestic tourism is low, with little complete research being done on what contributes to domestic tourism’s presence in the country. Therefore, the present study not only sought to explore the factors that hinder Ugandans from participating in domestic tourism but also sought to provide a framework on which domestic tourism policies and promotional tools can be founded. It was also intended to suggest measures to stakeholders in the sector to develop domestic tourism.

The findings indicate that the majority (62.2%) of Ugandans have not toured because tourism is considered costly, the majority of them have low incomes (poor), and they do not have enough time to tour, especially those who are employed. Other hindrances include inadequate information about the tourism sites, what is offered, and the costs involved. The results further show that improving tourism roads, subsidizing the sector in terms of costs, and increasing domestic advertising could increase their probability of touring domestically. Having specific packages for Ugandans, East Africans, and the rest of the world is another key factor in promoting domestic tourism. We can take an example of similar programs from Kenya: Tembeya Kenya. Can we have separate, relatively cheaper packages for Ugandans? Can we involve young people in promoting domestic tourism?  The findings of this study, therefore, provide appropriate avenues through which domestic tourism can be developed for sustainability and provide knowledge on how several factors affect and influence Ugandans’ participation in domestic tourism. Domestic tourism has several indirect benefits, such as making tourism sites financially stable and thus able to maintain workers and the cleanliness of the sights, supporting other sectors like agriculture and transport, and hence leading to increased government revenue.

Speaking at the dissemination workshop on December 13, 2023, the Dean of the School of Economics, Prof. Ibrahim Mike Okumu, congratulated the research team, saying it is through research that the academicians can be deemed relevant within the policy space.  Prof. Okumu said the country has diverse tourist attractions, starting with the kingdoms and across the country, and a rich culture.

“Uganda is one of the most biodiverse countries in the world. It has a plethora of traditions by virtue of the kingdoms that make up Uganda,” he said. 

He shared that some of the initiatives that are imperative for us to be in a position to sell tourism products domestically include digitalization. He said it would be a good idea for the country’s tourism information to be only a click away. Prof. Okumu also emphasized the importance of promoting sustainable tourism practices. He suggested that the country should prioritize initiatives that minimize the negative impact of tourism on the environment and local communities. Additionally, he highlighted the need for effective marketing strategies to attract both domestic and international tourists, such as leveraging social media platforms and collaborating with travel influencers. Prof. Okumu also called for the need to streamline service providers across the value chain and to improve the overall tourist experience through better infrastructure and customer service. The tourism industry, he said, can be exploited to address the issue of youth unemployment.

Mr. Ezra Byakutangaza, the representative of Mak RIF, the funding agency, appreciated the researcher for the time put in to conduct the study. He thanked the government of Uganda for the research funding given to Makererere University through RIF. He also commended the researchers for their dedication and commitment to finding solutions that can be implemented effectively.

Research team: John Bbaale Mayanja, Peter Babyenda, Stevens Mwalye, John Mutenyo and Rose Nakimu

Betty Kyakuwa
Betty Kyakuwa

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EfD-Mak Holds 2nd Advisory Board Meeting: Charts Path for Growth

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Environment for Development Initiative–Makerere University (EfD-Mak) Centre 2nd Advisory Board Meeting calls for expanded scope and sustainable funding for the center’s activities held 16th July 2025 at Yusuf Lule Central Teaching Facility, Kampala Uganda, East Africa.

KAMPALA, Uganda | July 16, 2025. The Director of the Environment for Development Initiative–Makerere University Centre (EfD-Mak), Prof. Edward Bbaale, outlined key achievements, challenges, and future plans during the 2nd Advisory Board Meeting held at Makerere University with members calling for expanded scope and sustainable funding for the center’s activities.

The Advisory Board comprises 13 members drawn from Makerere University, government ministries and agencies, civil society, and the private sector. The Board’s role is to provide oversight and strategic guidance to EfD-Mak.

Members of the Advisory Board meeting in the EfD conference room at Makerere University. Environment for Development Initiative–Makerere University (EfD-Mak) Centre 2nd Advisory Board Meeting calls for expanded scope and sustainable funding for the center’s activities held 16th July 2025 at Yusuf Lule Central Teaching Facility, Kampala Uganda, East Africa.
Members of the Advisory Board meeting in the EfD conference room at Makerere University.

The EfD-Mak Centre is part of the global Environment for Development (EfD) network, comprising 15 research centers worldwide. It aims to promote evidence-based environmental policy through interdisciplinary research, academic training, and stakeholder engagement.

Addressing the board, Prof. Bbaale highlighted the center’s progress since its inception in 2019, including impactful policy engagement, capacity-building programs, and pioneering research in environmental economics.

Prof. Edward Bbaale giving his welcome remarks. Environment for Development Initiative–Makerere University (EfD-Mak) Centre 2nd Advisory Board Meeting calls for expanded scope and sustainable funding for the center’s activities held 16th July 2025 at Yusuf Lule Central Teaching Facility, Kampala Uganda, East Africa.
Prof. Edward Bbaale giving his welcome remarks.

“Our journey started in Vietnam when Makerere University was formally admitted into the EfD network. Since then, we’ve worked toward a mission of promoting inclusive growth and environmental sustainability,” said Prof. Bbaale.

Chaired by Prof. Buyinza Mukadasi, Makerere’s Academic Registrar and Acting Deputy Vice Chancellor (Academic Affairs), the meeting also welcomed the new Deputy Director of EfD-Mak, Dr. Alice Turinawe, who replaces Prof. Johnny Mugisha.

Dr. Alice Turinawe the New Deputy Director. Environment for Development Initiative–Makerere University (EfD-Mak) Centre 2nd Advisory Board Meeting calls for expanded scope and sustainable funding for the center’s activities held 16th July 2025 at Yusuf Lule Central Teaching Facility, Kampala Uganda, East Africa.
Dr. Alice Turinawe the New Deputy Director.

Prof. Bbaale reported significant growth in research output, including over 150 publications and collaborations with national and international bodies such as the National Environment Management ​Authority (NEMA), the National Planning Authority, and the Ministry of Finance. The center is currently implementing projects on forestry, climate finance, and sustainable agriculture with partners across Uganda and the wider EfD global network.

The center’s interdisciplinary approach, drawing researchers from the Colleges of Business and Agricultural Sciences, was praised for its alignment with Makerere’s research strategy.

Dr. Komakech Richard from NEMA speaking during the meeting. Environment for Development Initiative–Makerere University (EfD-Mak) Centre 2nd Advisory Board Meeting calls for expanded scope and sustainable funding for the center’s activities held 16th July 2025 at Yusuf Lule Central Teaching Facility, Kampala Uganda, East Africa.
Dr. Komakech Richard from NEMA speaking during the meeting.

Notably, the center has launched a new Master’s in Economic Investment Modeling, designed to integrate climate variables and natural capital into macroeconomic frameworks. “This is a timely addition as the world looks for tools to understand the economic impact of climate change,” said Bbaale.

The center has intensified policy engagements through dialogues and training programs for government officials, focusing on environmental valuation, energy transitions, and macroeconomic modeling. The Inclusive Green Economy (IGE) program, funded by SIDA, has trained senior policymakers across East Africa on sustainable finance and green transition strategies.

Prof. Bbaale presenting the center milestones. Environment for Development Initiative–Makerere University (EfD-Mak) Centre 2nd Advisory Board Meeting calls for expanded scope and sustainable funding for the center’s activities held 16th July 2025 at Yusuf Lule Central Teaching Facility, Kampala Uganda, East Africa.
Prof. Bbaale presenting the center milestones.

EfD-Mak also played a role in shaping Uganda’s National Development Plan IV, with several fellows contributing to mainstreaming environmental concerns such as clean cooking and e-mobility.

“We were proud to be recognized as a runner-up globally for policy influence on clean cooking,” Bbaale noted, adding that Makerere’s visibility within the EfD network and international platforms continues to grow.

Environment for Development Initiative–Makerere University (EfD-Mak) Centre 2nd Advisory Board Meeting calls for expanded scope and sustainable funding for the center’s activities held 16th July 2025 at Yusuf Lule Central Teaching Facility, Kampala Uganda, East Africa.
A section of the members during the meeting at Makerere University.

Despite the progress, Prof. Bbaale cautioned against over-reliance on a single funder, the Swedish International Development Cooperation Agency (SIDA), stating that diversified funding is essential for sustainability.

“While SIDA remains our main supporter, we recognize that this model is not sustainable in the long term,” he said, urging the board to support efforts to secure institutional status for the center within the university’s research policy framework.

Some of the Board members attending the meeting. Environment for Development Initiative–Makerere University (EfD-Mak) Centre 2nd Advisory Board Meeting calls for expanded scope and sustainable funding for the center’s activities held 16th July 2025 at Yusuf Lule Central Teaching Facility, Kampala Uganda, East Africa.
Some of the Board members attending the meeting.

For 2025, EfD-Mak will focus on climate-smart agriculture as a thematic policy dialogue and strengthen its footprint in local government engagement. A grant targeting environmental valuation at the local level and a new project on macroeconomic modeling for climate resilience are expected to launch.

Prof. Bbaale also cited a clean audit and positive external evaluation as indicators of the center’s strong governance and operational efficiency.

Prof. Edward Bbaale, Prof. Ibrahim Mike Okumu (Dean, School of Economics) and Prof. Buyinza Mukadasi during the meeting. Environment for Development Initiative–Makerere University (EfD-Mak) Centre 2nd Advisory Board Meeting calls for expanded scope and sustainable funding for the center’s activities held 16th July 2025 at Yusuf Lule Central Teaching Facility, Kampala Uganda, East Africa.
Prof. Edward Bbaale, Prof. Ibrahim Mike Okumu (Dean, School of Economics) and Prof. Buyinza Mukadasi during the meeting.

Quoting Pope Francis, he closed with a warning on the urgency of environmental action: “God always forgives. Men sometimes forgive. But nature never forgives.”

Board Chairperson Calls for Stronger Alignment with SDGs and Inclusivity in Research Programs

Prof. Buyinza Mukadasi, Chairperson of the Advisory Board called for deeper integration of the Sustainable Development Goals (SDGs), inclusivity, and results-based reporting in the Centre’s research and academic programs.

Prof. Buyinza congratulated the EfD-Mak team led by Director Prof. Edward Bbaale on their notable achievements across academic training, research, and policy engagement.

“We want to congratulate you and your entire team for all the academic and impact achievements you have made,” Prof. Buyinza said. “You can clearly see the success at the academic training level, at the research level, and policy engagement. These are strong pillars of your program.”

However, the Chairperson emphasized the need to explicitly link the Centre’s work to Uganda’s national development agenda and global frameworks.

“What we want to see more of in future presentations is a clear connection to the Sustainable Development Goals,” he said. “Any investment going into research or human capital development must be traceable to the SDGs and the National Development Plan. This is essential, especially when responding to expectations from institutions like the National Planning Authority.”

Prof. Buyinza Mukadasi chairing the meeting. Environment for Development Initiative–Makerere University (EfD-Mak) Centre 2nd Advisory Board Meeting calls for expanded scope and sustainable funding for the center’s activities held 16th July 2025 at Yusuf Lule Central Teaching Facility, Kampala Uganda, East Africa.
Prof. Buyinza Mukadasi chairing the meeting.

Prof. Buyinza also urged the Centre to enhance inclusivity in its fellowship and research programs by targeting underrepresented groups, including students and researchers with special needs.

“You are doing well with your agenda and research priorities, but now it is time to move further toward inclusivity,” he said. “Let’s also see data on gender representation and the involvement of individuals with special needs. That would reflect equitable capacity development.”

He applauded the Centre’s results-based management approach and its focus on tangible outcomes. “I’m happy you did not dwell on challenges,” he added. “It shows maturity and strategic focus.”

Prof. Buyinza concluded by inviting reflections from other board members on areas where the Centre could improve, encouraging a collaborative approach to continuous development.

Board Members Call for Stronger Private Sector Links, Local Engagement, and Global Positioning for EfD-Mak Centre

Members of the Advisory Board for the Environment for Development Initiative praised the Centre’s achievements in research and policy influence but called for greater integration with the private sector, deeper engagement with local development initiatives, and enhanced visibility on the global stage.

Several board members shared constructive feedback following a presentation by the Centre’s Director, Prof. Edward Bbaale, outlining the Centre’s milestones and strategic direction.

Julius Byaruhanga from the Private Sector contributing. Environment for Development Initiative–Makerere University (EfD-Mak) Centre 2nd Advisory Board Meeting calls for expanded scope and sustainable funding for the center’s activities held 16th July 2025 at Yusuf Lule Central Teaching Facility, Kampala Uganda, East Africa.
Julius Byaruhanga from the Private Sector contributing.

Julius Byaruhanga  representing the Private Sector Foundation Uganda (PSFU), applauded the Centre for bridging the gap between academia and policymaking but urged for a similar approach with the private sector.

“Much of the research generated in academia doesn’t speak to private sector investment,” Byaruhanga said. “We need partnerships that show how climate and energy research can guide private sector financing, especially around energy efficiency.”

He proposed collaboration between EfD-Mak and PSFU in energy efficiency and policy advocacy, noting PSFU’s experience with several donor-funded projects and its role as the apex body influencing government policy on behalf of the business community.

CSO representative Onesmus Mugyenyi contributing. Environment for Development Initiative–Makerere University (EfD-Mak) Centre 2nd Advisory Board Meeting calls for expanded scope and sustainable funding for the center’s activities held 16th July 2025 at Yusuf Lule Central Teaching Facility, Kampala Uganda, East Africa.
CSO representative Onesmus Mugyenyi contributing.

Onesmus Mugyenyi, from acivil society organisation, emphasized the need for coordination among actors working on similar thematic issues, especially in policy advocacy.

“When we don’t coordinate, we duplicate efforts and end up with incomplete or stuck projects,” Mugyenyi said. “Mapping stakeholders and integrating practitioners into training would greatly enhance both policy impact and student learning.”

He also stressed sustainability and advised leveraging the Board’s networks to support resource diversification and long-term institutionalisation of the Centre’s initiatives.

Sam Mugume from the Ministry of Finance, Planning and Economic Development contributing during the discussion session. Environment for Development Initiative–Makerere University (EfD-Mak) Centre 2nd Advisory Board Meeting calls for expanded scope and sustainable funding for the center’s activities held 16th July 2025 at Yusuf Lule Central Teaching Facility, Kampala Uganda, East Africa.
Sam Mugume from the Ministry of Finance, Planning and Economic Development contributing during the discussion session.

Dr. Sam Mugume, representing the Ministry of Finance, recognized the Centre’s contribution to national capacity building, particularly in climate finance and macroeconomic modeling.

“You’re doing important work,” Mugume said. “But we now need to scale up and integrate your training and modeling capacity into broader macroeconomic planning for climate resilience, both nationally and at the African continental level.”

He noted the Ministry’s current engagement with a coalition of African finance ministers on climate action, urging the Centre to establish itself as a key academic partner in that process.

Apollo Kaggwa from the National Planning Authority making suggestions. Environment for Development Initiative–Makerere University (EfD-Mak) Centre 2nd Advisory Board Meeting calls for expanded scope and sustainable funding for the center’s activities held 16th July 2025 at Yusuf Lule Central Teaching Facility, Kampala Uganda, East Africa.
Apollo Kaggwa from the National Planning Authority making suggestions.

Apollo Kagwa, from the National Planning Authority (NPA), commended the Centre for its academic rigor but highlighted the need for grassroots relevance.

“EfD-Mak still operates at a high level,” Kagwa observed. “We need to bring its research down to address real issues in communities—how does it inform programs like the Parish Development Model (PDM)?”

Mugabi Stephene from the Ministry of Water and Environment during the meeting. Environment for Development Initiative–Makerere University (EfD-Mak) Centre 2nd Advisory Board Meeting calls for expanded scope and sustainable funding for the center’s activities held 16th July 2025 at Yusuf Lule Central Teaching Facility, Kampala Uganda, East Africa.
Mugabi Stephene from the Ministry of Water and Environment during the meeting.

He proposed the Centre tap into government consultancy opportunities and leverage alumni networks to generate internal revenue. Kagwa also encouraged participation in global climate policy spaces, such as the upcoming COP meeting in Brazil, and to develop capacity in climate economics.

Chairperson Prof. Buyinza Mukadasi welcomed the feedback and praised board members for offering actionable insights.

Prof. Buyinza interacting with the center Deputy Director Alice Turinawe and Director Edward Bbaale. Environment for Development Initiative–Makerere University (EfD-Mak) Centre 2nd Advisory Board Meeting calls for expanded scope and sustainable funding for the center’s activities held 16th July 2025 at Yusuf Lule Central Teaching Facility, Kampala Uganda, East Africa.
Prof. Buyinza interacting with the center Deputy Director Alice Turinawe and Director Edward Bbaale.

“These are excellent observations,” Prof. Buyinza said. “The next phase must involve deepening our links with the private sector, coordinating better with government and civil society actors, and preparing to expand our impact from local to global levels.”

Jane Anyango is the Communication Officer EfD Uganda.

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Makerere’s PIM Centre Concludes Training on Certificate of Financial Implications (CFI)

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Commissioner Paul Mwanja and Assoc. Prof. Ibrahim Mike Okumu pose for a photo with participants after the certificate award ceremony on 11th July 2025. Public Investment Management (PIM) Centre of Excellence at Makerere University College of Business and Management Sciences (CoBAMS) conclusion of two-week training on the Certificate of Financial Implications (CFI) – Integrated Regulatory Cost-Benefit Analysis, for 34 economists from various MDAs with critical policy evaluation and fiscal analysis skills, 11th July 2025, Pearl on the Nile Hotel, Jinja Uganda, East Africa.

July 11, 2025 | Jinja, Uganda

The Public Investment Management (PIM) Centre of Excellence at Makerere University successfully concluded a two-week training on the Certificate of Financial Implications (CFI) – Integrated Regulatory Cost-Benefit Analysis, equipping 34 economists from various Ministries, Departments, and Agencies (MDAs) with critical policy evaluation and fiscal analysis skills.

The closing ceremony, held at the Pearl on the Nile Hotel in Jinja on July 11, 2025, marked a significant milestone in Uganda’s public finance management reform agenda. Participants received certificates in recognition of their commitment and newly acquired competencies under the revised Guidelines for Financial Clearance, which took effect on July 1, 2025.

Commissioner Paul Mwanja, who represented the Permanent Secretary and Secretary to the Treasury, officiated the ceremony. In his remarks, he commended participants for their dedication despite the demanding timing, coinciding with the financial year-end and the launch of the Fourth National Development Plan (NDP IV). He emphasized that the training comes at a critical moment as Uganda enters a growth-focused fiscal year and prepares for the 2026 general elections.

Commissioner Paul Mwanja presents a certificate to a participant. Public Investment Management (PIM) Centre of Excellence at Makerere University College of Business and Management Sciences (CoBAMS) conclusion of two-week training on the Certificate of Financial Implications (CFI) – Integrated Regulatory Cost-Benefit Analysis, for 34 economists from various MDAs with critical policy evaluation and fiscal analysis skills, 11th July 2025, Pearl on the Nile Hotel, Jinja Uganda, East Africa.
Commissioner Paul Mwanja presents a certificate to a participant.

“The Revised Guidelines for Financial Clearance mark a paradigm shift towards a more data-driven, transparent, and inclusive approach to policy and legislative evaluation,” Mwanja stated. “You are the first wave of reformers. Go back as champions, create demand for quality analysis, and drive the change we want to see.”

The CFI training was designed to deepen participants’ ability to assess the financial and economic implications of government proposals, identify potential winners and losers, and design safeguards for vulnerable groups. It also aims to strengthen MDAs’ capacity to prepare their own Statements of Financial Implications and align with Regulatory Impact Assessments.

Representing the PIM Centre, Prof. Ibrahim Mike Okumu, Dean of the School of Economics at Makerere University, lauded the Ministry of Finance, Planning and Economic Development (MoFPED) for its foresight in establishing the Centre in 2023. He described the training as a powerful response to Uganda’s triple policy challenge: scale, scarcity, and speed.

Public Investment Management (PIM) Centre of Excellence at Makerere University College of Business and Management Sciences (CoBAMS) conclusion of two-week training on the Certificate of Financial Implications (CFI) – Integrated Regulatory Cost-Benefit Analysis, for 34 economists from various MDAs with critical policy evaluation and fiscal analysis skills, 11th July 2025, Pearl on the Nile Hotel, Jinja Uganda, East Africa.
Some of the participants during a session.

“This certificate program doesn’t just teach you to ask if a project is beneficial,” Prof. Okumu said. “It trains you to assess whether it is beneficial, affordable, and resilient in real-world fiscal contexts. That is how we build trust in public spending and deliver smarter infrastructure, services, and jobs.”

Prof. Okumu also charged graduates to apply their skills at project, portfolio, and policy levels—prioritizing value for money, institutionalizing evidence-based decision-making, and mentoring future cohorts. “Go forth and make every shilling count,” he concluded.

The Ministry announced that the next CFI training cohort will commence in August 2025, as part of a nationwide rollout to ensure all government institutions are staffed with analysts capable of implementing these reforms. The long-term goal is to establish a government-wide foundation of professionals committed to fiscal discipline, data integrity, and evidence-based policymaking.

The event closed with optimism and a renewed commitment to strengthening Uganda’s public finance systems through knowledge, rigor, and reform-minded leadership.

Betty Kyakuwa
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School of Business Conducts Strategic Leadership Training for Makerere University Managers

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The first cohort of University Managers attending a five-day strategic leadership training conducted by the School of Business pose for a group photo on 7th July 2025 at CoBAMS. School of Business, College of Business and Management Sciences (CoBAMS) five-day strategic leadership training for the first cohort of University managers, Day1-7th July 2025, Makerere University, Kampala Uganda, East Africa.

Makerere University School of Business under the College of Business and Management Sciences (CoBAMS) is conducting a five-day strategic leadership training for the first cohort of University managers.

The Executive training (7th to 11th July 2025) for middle and top level managers seeks to foster leadership capacity in line with the University’s strategic goals. The participants nominated from the different units within the University include: Deputy Principals, Deans, Heads of Departments, and Heads of sections in Administrative Units.

The Strategic Leadership course covers critical areas such as Strategic leadership overview and contemporary issues, Driving strategic leadership to promote organizational performance and success, Leading people in Organizations, Organizational culture and productivity, Strategic Communication, and Organizational change and development.

Some of the University leaders during the session. School of Business, College of Business and Management Sciences (CoBAMS) five-day strategic leadership training for the first cohort of University managers, Day1-7th July 2025, Makerere University, Kampala Uganda, East Africa.
Some of the University leaders during the session.

The course is delivered by seasoned facilitators from the School of Business, the private sector, industry and business community namely Associate Prof. James Wokadala, Associate Prof. Godfrey Akileng, Dr. Martin Bakundana, Dr. Sam Eyamu, Dr. S.B. Wanyama, Ms. Irene Nayera, Mr. Henry Rugamba, and Mr. Ronald Bbosa.

Addressing the participants, the Dean-School of Business, Associate Prof. Godfrey Akileng pointed out that learning was a continuous process, stating that the training was aimed at fostering professional leadership development and lifelong learning.

He elaborated that the training brings on board university leaders who are entrusted with managing people. Emphasizing that people are the most important resource in an organization/institution, the Dean highlighted the need to train and equip those managing offices, with strategic leadership knowledge, skills and values.

Unpacking the concepts of leadership and management, Associate Prof. Akileng revealed that most organizations need leaders, and not managers. In light of this, he stated that most business schools in the world were emphasizing leadership more than management. He explained the paradigm shift from traditional management practices to leadership-focused training, with a special call to leaders to always adapt and navigate complex organizational environments.

The Principal of the College of Business and Management Sciences, Prof. Edward Bbaale, represented by the Deputy Principal-Associate Prof. James Wokadala underscored the College’s pivotal role as a hub of excellence in Business, Economics, and Management. The Principal highlighted the growing significance of strategic leadership in today’s academic and professional landscapes, noting that even seasoned leaders must continue evolving in their leadership practices.

Associate Prof. James Wokadala. School of Business, College of Business and Management Sciences (CoBAMS) five-day strategic leadership training for the first cohort of University managers, Day1-7th July 2025, Makerere University, Kampala Uganda, East Africa.
Associate Prof. James Wokadala.

Sharing his lived experience, Associate Prof. James Wokadala, disclosed that a significant number of people entrusted with offices or managerial positions fear to make decisions.  “One of key challenges faced by several organisations and universities is the fear by leaders and managers to take bold decisions. To address this challenge, this strategic leadership training conducted by the School of Business has been designed to empower you, with knowledge and skills in strategic decision making,” he stated.

The Coordinator of Partnerships and Collaboration, Dr. Martin Bakundana highlighted the importance of the program in developing leadership skills in a dynamic business environment. He acknowledged the growing relevance of leadership concepts such as transformational and thought leadership.

“We are at a turning point in the world of leadership, and it is essential for Makerere University to prepare its leaders for the challenges ahead,” Dr. Bakundana said. He encouraged participants to engage with the support team throughout the training, reinforcing the collaborative nature of leadership development. Dr. Bakundana is a Lecturer in the Department of Accounting and Finance, School of Business, at the College of Business and Management Sciences.

The remarks from the aforementioned University officials, set the pace for the training sessions. The first day featured two topics: Strategic Leadership Overview and contemporary issues by Associate Prof. Godfrey Akileng, and Driving Strategic Leadership to promote Organizational performance and success by Dr. Sam Eyamu.

Presenting the Strategic Leadership overview and contemporary issues, Associate Prof. Akileng tackled the following: The concept of change and the need to adapt, disruption being the new normal, strategic leadership styles, strategic leadership skills, as well as the principles of strategic leadership.

Some of the University managers attending the session. School of Business, College of Business and Management Sciences (CoBAMS) five-day strategic leadership training for the first cohort of University managers, Day1-7th July 2025, Makerere University, Kampala Uganda, East Africa.
Some of the University managers attending the session.

He kicked off his presentation by a powerful quote that enabled the audience to understand and appreciate the current business terrain.  “We stand on the brink of technological revolution that will fundamentally alter the way we live, work, relate to one another. In its scale, scope and complexity, the transformation will be unlike anything humankind has experienced before,” Klaus Schwab Founder and Executive Chairman World Economic Forum.

Associate Prof. Akileng stated that change is a fact that is inevitable in our lives, with the landscape in which we work, constantly changing. He mentioned that organizations/institutions as well as Organizational settings do change, which necessitates leaders and staff to adapt to the trends by doing things differently.  “I implore the leadership and staff to change the way they do things, if we are to survive,” he said.

Acknowledging that disruption is the new normal, he encouraged the participants to confront VUCA situations through strategic decision making. Coined in the early 2000’s, the military-derived an acronym-VUCA, which stands for Volatility, Uncertainty, Complexity and, Ambiquity.

Cognizant that change is inevitable, and that VUCA situations are prevailing in most organizations and business settings, Associate Prof. Akileng introduced the different strategic leadership styles namely transformative, visionary, transactional, and collaborative. He challenged the participants to apply the best leadership style or a blend of them.

For instance, Associate Prof. Akileng advised the middle and top level managers to utilize the collaborative leadership style when marketing a brilliant idea or an innovation.  “You must work with others or behind the scenes to ensure that those in authority understand and support your idea.”

Associate Prof. Godfrey Akileng. School of Business, College of Business and Management Sciences (CoBAMS) five-day strategic leadership training for the first cohort of University managers, Day1-7th July 2025, Makerere University, Kampala Uganda, East Africa.
Associate Prof. Godfrey Akileng.

Drawing on lessons from past industrial revolutions, Associate Prof. Akileng emphasized that embracing technological advancements is critical for staying relevant. “History shows us that industries that failed to adapt to new technologies inevitably failed to compete,” he remarked.

Specific to education, he explained that COVID-19 disrupted teaching and learning. He added that most of the Universities in Africa that were pre-dominantly delivering lectures through physical interaction had to change and adapt to the terms and conditions dictated by the new normal. Universities embraced blended learning in order to overcome the disruption that threatened their comfort zones and preferred way of doing things.

He cited Makerere University, which deployed a blend of transformative, participant, and collaborative strategic leadership styles to rejuvenate its online learning systems/platforms. The Office of the Deputy Vice Chancellor (Academic Affairs), the College of Education and External Studies through its Institute of Open, Distance and e-Learning (IODel) worked with Colleges and the Directorate of ICT Support services (DICTS) to bring on board academic staff.

The Dean, School of Business indicated that the new normal in university education involves integration of online teaching, digital pedagogies, artificial intelligence (AI), Virtual Reality (VR), and Augmented Reality (AR) in teaching and learning, research and community engagements.

He called upon the participants to take into account the following strategic leadership skills: Foresight, curiosity, decisiveness, active listening, communication and diplomacy. He stressed that active listening is a key skill for a strategic leader.

Tackling the principles of Strategic leadership, the Dean-School of Business pointed out that strategic leaders are always on the top. He added that strategic leaders are innovative individuals, who are always pushing through brilliant ideas.

He notified the participants that strategic leaders take on the format of an eagle. “You must have a great vision with ability to navigate stormy turbulence, exhibit fearlessness, take the initiative, and have a high sense of self determination.”

Dr. Sam Eyamu. School of Business, College of Business and Management Sciences (CoBAMS) five-day strategic leadership training for the first cohort of University managers, Day1-7th July 2025, Makerere University, Kampala Uganda, East Africa.
Dr. Sam Eyamu.

Presenting to the participants, Dr. Sam Eyamu, from School of Entrepreneurship and Management at Kyambogo University, provided insights into strategic leadership with an emphasis on organizational performance. He defined leadership as the ability to create a lasting legacy through collaboration. “Effective leadership inspires and unites teams, ensuring that their collective efforts have a long-term impact,” he said.

Dr. Eyamu guided that strategic leaders must work with others, be able to influence, and must create change. He articulated that strategic leaders should embrace Artificial Intelligence (AI). He advised university leaders and staff to accept that AI is the new normal, and work together to come up with policies and approaches on the integration of AI in the university systems and processes.

He added that strategic leaders should be resilient with ability to survive and lead the team to the desired goal. He called upon the participants to set goals, use key performance indicators, come up with work plans, score cards, and among other methods that measure performance. He introduced several tools designed to align strategy with performance, including the Balanced Scorecard, Objectives and Key Results (OKRs). Dr. Eyamu disclosed that celebrating small successes can accumulate into significant organizational momentum.

Dr. Eyamu highlighted two distinct leadership approaches: Rapid Fire Leadership, which encourages trying multiple strategies quickly and the Sniper Leadership that focuses on a more deliberate and calculated approach.

He argued that both approaches are valid depending on the available resources, with resilience and persistence being key to success in either model. He also emphasized the importance of clear strategic direction, ensuring that all team members understand their roles in achieving organizational goals.

Dr. Martin Bakundana. School of Business, College of Business and Management Sciences (CoBAMS) five-day strategic leadership training for the first cohort of University managers, Day1-7th July 2025, Makerere University, Kampala Uganda, East Africa.
Dr. Martin Bakundana.

Additionally, Dr. Eyamu stressed the critical importance of performance measurement tools, such as Key Performance Indicators (KPIs), work plans, and the Balanced Scorecard, to track progress toward strategic goals. He introduced performance dashboards, which provide real-time data, and benchmarking, which allows organizations to compare their performance with industry best practices.

Dr. Eyamu introduced the Triple Bottom Line (TBL) framework, which balances social impact, environmental sustainability, and financial performance. He said that organizations must take a holistic approach to success, considering more than just the financial outcomes.

Presenting the practical tips for success, he encouraged the participants to; adopt a performance measurement framework and tool, foster and reward a culture of accountability and results, lead by example, be transparent by ensuring a consensual decision-making process, and empower team members through delegation of duties and trusting them to deliver.

The first day of the Strategic Leadership Training ignited the strategic leadership potential of the participants, which involves getting out of the comfort and safe zone, to champion the transformation at the institutional or Unit levels. The University leaders and participants in general, were encouraged to take charge by being alert, studying the times and trends, as well as coming up with innovations and strategies to create a positive difference.

Ms. Ritah Namisango. School of Business, College of Business and Management Sciences (CoBAMS) five-day strategic leadership training for the first cohort of University managers, Day1-7th July 2025, Makerere University, Kampala Uganda, East Africa.
Ms. Ritah Namisango.

The Strategic Leadership Training was moderated by Dr. Martin Bakundana-Coordinator of Partnerships and Collaboration assisted by Ms. Ritah Namisango-Principal Communication Officer.

Ritah Namisango
Ritah Namisango

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