Business & Management
Researchers call for more Govt. intervention to boost domestic tourism
Following a study on “Promoting Domestic Tourism in Uganda, An Assessment of Economic Significance and Opportunities for Tourism Stakeholders in Uganda” researchers have advised the government to increase funding to the tourism sector in an effort to promote and grow domestic tourism. One of the biggest hindrances to domestic tourism, as noted in the study, is poverty. Many Ugandans cited the low income levels for failure to undertake domestic tourism. The researchers noted that with government support, locals would be able to get subsidy rates to allow them to travel and see the beauty that Uganda has to offer.
While presenting the study findings, Dr. Peter Babyenda noted that domestic tourism has been neglected both as an area of research and as an avenue for economic growth and development. The neglect is largely due to the popular assumption that tourists invariably originate from distant lands and other cultures, with the consequence that domestic travelers are sometimes discounted as tourists. Although the importance of developing domestic tourism has been recognized, the absence of a comprehensive enabling environment has left this segment of the market lagging. According to the researchers, in Uganda, tourism investment targets mainly the affluent tourists from western countries, and domestic tourism only comes up as a passing concern when international tourism is on the decline, especially during low seasons, and threats to international tourism, especially epidemic disease outbreaks and global economic recessions. However, domestic tourism has been gaining momentum, with the Uganda Tourism Board launching marketing campaigns aimed at attracting Ugandans to take up domestic tourism. Whereas Ugandans have limited purchasing power, campaigns urging tour operators and hotels to reduce rates for domestic travelers to encourage them to take up holidays during the low season are paying dividends. However, despite such initiatives, there are few clear studies that address why domestic tourism is low, with little complete research being done on what contributes to domestic tourism’s presence in the country. Therefore, the present study not only sought to explore the factors that hinder Ugandans from participating in domestic tourism but also sought to provide a framework on which domestic tourism policies and promotional tools can be founded. It was also intended to suggest measures to stakeholders in the sector to develop domestic tourism.
The findings indicate that the majority (62.2%) of Ugandans have not toured because tourism is considered costly, the majority of them have low incomes (poor), and they do not have enough time to tour, especially those who are employed. Other hindrances include inadequate information about the tourism sites, what is offered, and the costs involved. The results further show that improving tourism roads, subsidizing the sector in terms of costs, and increasing domestic advertising could increase their probability of touring domestically. Having specific packages for Ugandans, East Africans, and the rest of the world is another key factor in promoting domestic tourism. We can take an example of similar programs from Kenya: Tembeya Kenya. Can we have separate, relatively cheaper packages for Ugandans? Can we involve young people in promoting domestic tourism? The findings of this study, therefore, provide appropriate avenues through which domestic tourism can be developed for sustainability and provide knowledge on how several factors affect and influence Ugandans’ participation in domestic tourism. Domestic tourism has several indirect benefits, such as making tourism sites financially stable and thus able to maintain workers and the cleanliness of the sights, supporting other sectors like agriculture and transport, and hence leading to increased government revenue.
Speaking at the dissemination workshop on December 13, 2023, the Dean of the School of Economics, Prof. Ibrahim Mike Okumu, congratulated the research team, saying it is through research that the academicians can be deemed relevant within the policy space. Prof. Okumu said the country has diverse tourist attractions, starting with the kingdoms and across the country, and a rich culture.
“Uganda is one of the most biodiverse countries in the world. It has a plethora of traditions by virtue of the kingdoms that make up Uganda,” he said.
He shared that some of the initiatives that are imperative for us to be in a position to sell tourism products domestically include digitalization. He said it would be a good idea for the country’s tourism information to be only a click away. Prof. Okumu also emphasized the importance of promoting sustainable tourism practices. He suggested that the country should prioritize initiatives that minimize the negative impact of tourism on the environment and local communities. Additionally, he highlighted the need for effective marketing strategies to attract both domestic and international tourists, such as leveraging social media platforms and collaborating with travel influencers. Prof. Okumu also called for the need to streamline service providers across the value chain and to improve the overall tourist experience through better infrastructure and customer service. The tourism industry, he said, can be exploited to address the issue of youth unemployment.
Mr. Ezra Byakutangaza, the representative of Mak RIF, the funding agency, appreciated the researcher for the time put in to conduct the study. He thanked the government of Uganda for the research funding given to Makererere University through RIF. He also commended the researchers for their dedication and commitment to finding solutions that can be implemented effectively.
Research team: John Bbaale Mayanja, Peter Babyenda, Stevens Mwalye, John Mutenyo and Rose Nakimu
Business & Management
Government Officials Equipped with Critical Skills in Financial Appraisal and Risk Analysis
A two-week intensive training in Financial Appraisal and Risk Analysis for government officers across Ministries, Departments, and Agencies (MDAs) concluded today April 11, 2025 at the Pearl on the Nile Hotel in Jinja. The training, delivered under the Programme on Financial Appraisal and Risk Analysis (PIAR) and spearheaded by the Public Investment Management Centre of Excellence (PIM CoE) at Makerere University, sought to bridge long-standing capacity gaps in the preparation, appraisal, and review of public sector projects.
The event was officially closed by Dr. Hennery Ssebukeera, representing the Permanent Secretary and Secretary to the Treasury at the Ministry of Finance, Planning and Economic Development (MoFPED). Dr. Ssebukeera highlighted that the training was designed in response to a comprehensive needs assessment, which revealed persistent gaps in government officers’ abilities to carry out cost-benefit and cost-effectiveness analyses, and to prepare or assess pre-feasibility and feasibility studies.
“Many government projects have not been properly appraised due to limited internal capacity,” Dr. Ssebukeera stated. “Too often, we rely on external consultants to prepare feasibility studies, yet our officers are not adequately equipped to interrogate or validate those studies.” He expressed confidence that participants now possess practical skills to analyze topics such as risk analysis, financial modelling, discount rates, project finance, and consumer surplus. “You are now in a position to not only prepare but also critically evaluate complex project documentation,” he added.
Ms. Esther Ayebare, Acting Assistant Commissioner in the Public Investment Management Department at MoFPED, acknowledged the participants’ dedication and active engagement. “As the unit that hosts the Development Committee, we are pleased that this training has added critical skills to help you prepare and submit viable public projects,” she said, calling on the participants to be part of building a sustainable pipeline of investment-ready projects.
In his remarks, Dr. John Sseruyange, Manager of the PIM CoE, emphasized that this training is only the beginning. “While we’ve now completed the financial appraisal component, the next step is Economic Appraisal and Stakeholder Analysis—where we evaluate a project’s broader impact on society and the economy,” he said. He also extended appreciation to the Government of Uganda, particularly MoFPED, for funding the training, as well as to Ms. Esther Ayebare and other facilitators for their unwavering commitment.
Prof. Eria Hisali, who represented the Principal of the College of Business and Management Sciences, praised the participants for navigating what would typically be a semester-long course within just two weeks. “This is a practical, work-oriented training. The knowledge you’ve gained here should be applicable immediately,” he said. He further invited the graduates to attend the upcoming Public Investment Management Conference in August 2025 to share their experiences and provide feedback.
Participants also expressed their gratitude. One quoted the Quran, saying, “Whoever gives you knowledge has given you everything,” in appreciation of the facilitators and the opportunity to learn.
The PIAR program, jointly implemented by Makerere University, MoFPED, the National Planning Authority (NPA), and Cambridge Resources International (CRI), includes two modules: the just-completed Financial Appraisal and Risk Analysis, and the upcoming Economic Appraisal and Stakeholder Analysis. As Uganda continues to push for better value from public investments, trainings like this are building a critical mass of experts who will ensure that every shilling invested delivers real impact.
Business & Management
Makerere and MoFPED Resume Training of Government Officials in Financial Appraisal and Risk Analysis
The Public Investment Management Centre of Excellence (PIM CoE) at Makerere University has resumed its in-depth training program for government officials in Financial Appraisal and Risk Analysis. The two-week training, held in Jinja, brings together public officers from various Ministries, Departments, and Agencies (MDAs) across Uganda.
The training was officially opened by Ms. Esther Ayebare, who represented the Permanent Secretary and Secretary to the Treasury (PSST) at the Ministry of Finance, Planning and Economic Development (MoFPED). She emphasized the Ministry’s commitment to strengthening public sector capacity under the Public Investment Management System (PIMS) framework.
Ms. Ayebare underscored the importance of the training in building the technical capacity required for sound investment decision-making. “This training will empower you to make informed decisions, assess financial viability, and identify risks that could impact investment outcomes,” she noted.
Professor Edward Bbaale, Principal Investigator of the PIM CoE, he expressed appreciation to MoFPED for its financial support and strategic collaboration in organizing the training and nominating participants. “Your continued support is instrumental in enhancing the skills and capacity of government workers in Public Investment Management,” he said. He further acknowledged the role of Vice Chancellors, Permanent Secretaries, and CAOs in nominating participants and reaffirmed Makerere’s commitment to delivering transformative learning through a blend of theory and hands-on project appraisal.
Participants in the training will engage with real-world projects in sectors such as roads, health, energy, and education. Upon successful completion, they will receive a prestigious tripartite certificate from Makerere University, MoFPED, and Queen’s University in Canada.
The training features facilitators from Cambridge Resources International, the International Growth Centre, the National Planning Authority, and MoFPED, offering a curriculum rooted in global best practices.
Participants were encouraged to not only apply the knowledge in their respective roles but also to mentor colleagues, thereby broadening the reach and impact of the program.
The PIM CoE continues to play a pivotal role in shaping Uganda’s public investment landscape through research, advisory services, and outreach. Recent milestones include the revision of the Development Committee guidelines and the convening of a national PIM conference in October 2024.
With the resumption of this training, Uganda takes yet another step toward fostering a skilled public sector capable of steering high-impact investments for sustainable national development.
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