Business & Management
17 Government Fisheries officials skilled on Bio-Economics of Fisheries Management
Seventeen (17) fisheries experts from the Uganda’s districts of Kampala, Mukono, Masaka. Wakiso and Jinja have been retooled on the bio-economics of fisheries management . The two days training (15th-16th March 2023) held at Makerere University was facilitated by Africa’s and Ghanaian renowned Professor of environmental economics, Wisdom Akpalu.
Prof. Wisdom was invited by the EfD-Mak centre to come and provide training on bio-economics of fisheries management to fisheries officers in Uganda. Prof. Wisdom is the centre Director of EfD Ghana but also the member of the coordination committee of the entire EfD Network and member of the capacity development committee of the EfD Network but also, the leader of the Blue resources for development- a collaborative program within the EfD Network where fisheries fall.
Government fisheries officials were retooled on different aspects including the cost, revenue and profit in fisheries economics, growth functions in fisheries, property rights and resources extraction, policy instruments to regulate overfishing. Other aspects were dynamic equilibrium and the concept of shadow value, destructive fishing practices, resource use externalities and the performance of capture fisheries in Africa.
The training was officially opened by the Principal College of Business and Management Sciences Assoc. Prof. Eria Hisali who congratulated the centre Director for organizing this training and other initiatives adding that, they are important because they add to our visibility as a a college and university and it also takes us to the government and other agencies out there.
Prof. Hisali noted that Fisheries and fish related products are among and still remain among the five leading exports from Uganda while Africa is one of the two continents where the big proportion of the population still lives directly of the fishing activities and Natural resources in general.
“Our concern then, is the way these activities are being undertaken is not sustainable we risk depleting these resources because of population pressure, and unsustainable practices and once that happens it threatens our existence of our continent but also as countries because if we deplete resources and yet we are living directly of the same, then everyone should be starting to imagine what will happen.
What will happen is untold suffering but also direct conflict for the little resources that would have remained and disintegration of countries and societies” he decried
The Principal challenged all participants to look at the strategic importance of the lessons to be undertaken in the two days
“This intervention that the center is undertaking to share insights on how best we can sustainably use these resources becomes very important for the very survival of our countries. I want you to look at this training as a very important one because it speaks of the very basis of our survival as a country and continent”, Prof. Hisali stressed.
Prof. Hisali advised participants to form a network which should go deeper into ideas given by Prof. Wisdom, contextualize them and ensure they are fully applicable to the Ugandan situation and begin influencing sustainable practices and policy.
“Some civil servants at your level tend to under look themselves. You are extremely powerful and you can influence so many things. So go with that confidence and come up with suggestions that are practical, make sense and that can be implemented.
As a university and specifically the center, Hisali pledged full availability to work closely with the fisheries experts and to convene in case they have ideas to work through the nitty gritties and contribute own insights .Prof. Hisali also pledged that the university will equally be available in terms of creating platforms for the works that fisheries experts do to engage wth policy makers.
As they integrate lessons and experiences and insights, and as they develop materials for policy advocacy, the principal implored participants to get back to working places and pass on the message to build capacity in institution to have a critical mass of public servants and members of the community who have a different perspective on the way of handling natural resources and understanding the implications of mismanagement of resources.
“History will judge extremely harshly if we don’t take the necessary actions today to ensure that the next generation of the people in our continent live a better and more meaningful life”
The Principal thanked Prof. Wisdom Akpalu for making time to come to Uganda and Makerere University in particular to share the knowledge, skills and experiences from Ghana, expressing the need for opening up to share cross country comparisons to learn from one another on the basis of areas with commonalities.
Knowledge on the biology and economics of fisheries management critical for practitioners.
Prof. Wisdom Akpalu observed that Africa has very few people who have the expertise in combining the biology and economics of fisheries management which has made fisheries management difficult and unattractive because decision makers usually want to hear about money, stocks have declined, how to improve stocks and how much can be got if stocks are improved, the social economic implications when stocks are improved and cost involved.
So, by bringing the biology and economics together one is able to paint a much better picture that is more appreciated by policy makers.
“The message is clear. We cannot manage what do not know. We cannot manage if we do not have some level of technical knowledge of how the fisheries operate and it is not sufficient to just have knowledge of the biology of fish the size, movement etc”, Wisdom stated.
Wisdom described Fisheries as an interesting area because it has so many dimensions that requires one to understand both the biology that is, how the fish grows, the thresholds in nature that you cannot harvest beyond a certain threshold or else the stock can collapse. And then you have to add the dimension of economics that when these fishes are harvested, they are harvested for economic and social reasons, as a source of food and also sold in the market that brings in the issue of cost, revenue and how does these influence the way we manage the resource.
“By providing them this knowledge, they now have a better sense of how to bring the knowledge in the biology and economics together to distinguish between concepts such as maximum sustainable yield which is the maximum quantity of fish that we can catch on a yearly basis and maximum economic yield which is the quantity to catch to generate the highest economic benefit.
Usually, the maximum economic yield may be lower than the maximum sustainable yield which means to make a lot of money, or to make the highest possible profit from the fisheries, you may have to deploy a lesser level of effort than you are aiming to catch the maxim you can catch on a yearly basis for society to consume”. The professor explained.
He further explained that sometimes the biology will recommend catching up to maxim yield but, the economics may recommend to restrict the catch because when you catch all, the profits you make is lower. If you reduce the catch at a lower level, other things have to come in, the social consideration, whether fishing for profit or other reason and how to incorporate those reasons in the basic model so as to appreciate things beyond economic gains or pure profits from economics.
Prof. Wisdom commended the participants for the active participation and ability to grasp the subject matter.
“I have been quite impressed. When I was coming, I knew they were going to be faculty graduate students etc. Only to see practitioners, people who were in the field doing fisheries work . I was wondering whether they are a cut for a course like this. But to my surprise, with all the concepts that I had to go through they were very comfortable.
“They showed the clear understanding of the concept and they were looking for more and when I gave exercises they did it clearly and gave me the answers. It has been quiet impressive and it shows that they have potential and the zeal, they have the interest and they will put what they have learnt to practice”. He appreciated.
Prof. Wisdom encourage the university to continue with this type of collaboration adding that the EfD Network within the continent has a lot expertise and potential that can be harnessed for the benefit of individual countries and the continent.
“With this type of interaction we share knowledge and sometimes we tend to undervalue this knowledge that we share but I believe that if we have to change things for better for the continent, we have to begin to make use of our expertise and experiences in a platform like this.
Today, it is bio-economics of fisheries management and next time it should be something also relevant for the continent This was a very good positive initiative, I applaud the university and encourage them to continue” He said.
Namaganda Ruth, the Fisheries officer from Mukono District Local Government said:
“The training was very productive to me in that being on the frontline of managing the fisheries, it gives you a clear picture of how you can predict and advise fishermen as the primary beneficiaries of the resource. At the district level, when policies are being developed, we can guide the technical officers, our superiors and politicians on how to effectively manage the resources.
If possible, the centre should organize more training in other aspects of natural resources because management is so diverse”.
Maganda Moses is the Senior Environmental Officer from Jinja District Local Government. He said:
“The training was very good. Much of what we are missing in government is attaching an economic value to what we do. We do not have those basics of making those estimates and calculations. But at least now, I have an idea of what I can do in case they need such information or data. The training was on how we can collect data on a particular resource of the fisheries sector.
So it was a very good training only that the training period of two days was inadequate and probably and we need further training in that, and even those who did not benefit from this, it would be good to introduce them to such training so that they are equipped with skills of generating data in the fisheries sector”.
Importance of the Fisheries sector
Fisheries according to Prof. Wisdom plays a key role in our social economic social being world over and on the continent. In Ghana, for example about 60% of the animal protein needed comes from fisheries and this because the other types of animal protein are either unavailable, scarce or expensive. So a lot of people derive that requirement from fish.
The same applies in Uganda, where people would have loved to eat fish but because fish is not readily available. So that fact that we have less than 10% of animal protein from fish, is not that people do not like fish but because it is outside the reach of the majority of people.
On the other hand, Wisdom asserts that fisheries are resources that if properly managed they can last forever but then these fisheries are over capitalized and over fished in Ghana and Uganda. So, the fisheries sector is extremely important for job create employing a huge number of the population, giving animal protein requirement,.
“Fisheries products provides foreign exchange because a lot of money is spent through foreign exchange in Uganda through Nile perch processing and export .So the sector is critical and beyond just being important even the value alone to the fish that is harvested is about 2.1% of the Ugandan GDP and that is why it was important for the government officials to be retooled”. Prof. Wisdom explained.
Key issues affecting the fisheries sector
Prof. Wisdom noted that the fisheries sector both in Ghana and Uganda are troubled with so many challenges . One of those is over-capitalization where there are too many vessels, canoes, boats and that has to be reduced. There is also lack of proper management and so much competition for stocks from different sub-sectors that is leading to over exploitation of stock.
There is use of all sorts of destructive methods because there is competition for stock as fisher men tend to think that they can use other illegal means to be able to catch more fish. Some use explosive dynamites, small size nets, small filament nets which are all over the places posing a serious challenge within the industry.
But most importantly there is lack of knowledge and capacity to be able to appreciate the impact of all problems on the stocks, harvest, profits and gains that generated from these resources.
Key policy interventions Uganda can emulate from Ghana
From the discussions and interactions with the fisheries experts, Prof. Wisdom noted that Ghana and Uganda it appears have similar challenges including over capacity in the fishing activities taking place, low political and foreign interests in the fisheries sector with foreigners coming in to compete with locals.
In Ghana, Wisdom said, there are areas dedicated to small scale fishing and the aim is to secure livelihoods of poor people living along coastal communities, with specific marked spaces that are reserved for local fishermen so that they can have some catch.
Uganda can learn that Ghana has demarcated where and what locals and foreigners can fish.
“We should also priorities local fishermen viz-a-viz foreign vessels and if possible impose enough taxes on the foreign vessels and use those taxes to take care of local fishermen. We realized that we can gain efficiency by allowing foreign vessels to fish species that local people find difficult to catch and make sure we get taxes that can support local fishing industry so that local fishermen are not denied their basic livelihoods.
Ghana according Prof. Wisdom has clauses and policies where within specific areas fishermen are not supposed to fish to allow the stocks to recover. From the discussion with the fisheries officials, Uganda also did it once or twice but has not done it for some time. It is time for Uganda to revisit and try to implement this policies because there are clear ecological benefits and improvement in catches of fisher folks.
Although Uganda has marine police like in Ghana, Ghana in addition has other established local institutions. There is what is called, “landing beach enforcement committee” where local people constitute themselves into enforcement units and they are able to control some of the illegal practices about fisher folks that Uganda can learn from.
Ghana as explained by Prof. Wisdom has a strong collaboration between research, academia and policy makers working at the ministries and then, the stakeholders the fisher folks and civil society organizations. That platform he advised should be encouraged to be created so that it will not be one sided decision, it will be a platform where researchers, fisher folks, civil society organizations and the ministries can always come together to discuss issues of common interest.
Ghana has also established the scientific and technical committee of the Fisheries commission compromising stakeholders such as people from academia who identify and investigate issues for discussion and advise the commission to implement issues observed and Uganda can learn from this.
In Ghana’s fishing communities, there is what they call, “the fish queens or mummies”. These are women who take key roles in post-harvest activities and the fish queen is the leader of women engaged in fish processing and trading and typically, they are the ones who determine the pricing of fish. When the fisher folks come from the sea, they observe the catches of a few vessels like the first three canoes and are able to tell what the supply of the day would be and that guides them to determine the price per measure would be and they announce that price and every fisherman that comes has to sell at that price. So they play that key role of determining the price of fish and all fishermen on that day obey that particular price.
In Ghana, the fisheries industry especially the artisanal vessels are supposed to be Ghanaian. The semi-industrial vessels are also supposed to be owned by Ghanaians and including industrial trawlers are also supposed to be owned by Ghanaians. But because the Ghanaian don’t have the capacity to own the trawlers, they go into a hire purchase agreement and the agreement tends to be rooted in corruption. Those who claim to have hired the vessels do it on behalf of foreigners who disguise as experts on how to manage vessels but are the true beneficiaries. At the end of the day they end up catching the fish they are not supposed to and make a lot of money. So there are Vessel Monitoring Systems that are installed on vessels to monitor and track them and to know where exactly they are operating.
Prof. Wisdom says he has been recommending installation of video devices so that the activities can be watched at a distance so that they can be regulated better and avoid exploitation. By installing video devices on boats and vessels that target big species like the Nile perch to monitor them, the benefits cost will be 21 to 1.
Remarks by the Director EfD-Mak centre
Prof. Edward Bbaale welcomed participants to Makarere University and the EfD Centre. In a special way, Prof. Bbaale thanked the visiting professor for moving all the way from Ghana to come and facilitate the workshop.
Bbaale also extended appreciation to the university management and the Principal CoBAMS for facilitating and overseeing the center’s operations.
He thanked participants for making time to come to Makerere saying, they were selected because they were instrumental in their duty station assuring them that the training will focus on what they do at their places of work.
Prof. Bbaale assured participants that none of the participants was selected by Makerere but letters were write to their bosses who selected them. He said by the end of the training, they would have changed the way they perceived things and the way they would want to go deeper into bio economics of fisheries management.
He assured participants that the facilitator is one of the best environmental economists in Africa.
“We have a person that has invested a lot of time in the work for which he is sharing with us. He has had a lot of experience working with international organizations before he came back to work with a university in Ghana and also to established the EfD centre in Ghana”
He thanked Prof. Wisdom for creating this collaboration saying, the center is developing capacity in different areas and would be glad to visit Ghana and share the experiences.
“Uganda is an agricultural country and the government officers you see here are very few compared to the need that we have, that means that may be another time we shall invite you for another cohort because here, are people from the ministry of agriculture, environmental police, and colleagues from different local governments from different districts. It means that to have lasting impact we must require that we have several rounds of this nature”, Bbaale added.
Prof. Wisdom Akpalu
Prof. Wisdom is the Centre Director of EfD Ghana but also the member of the coordination committee of the entire EfD Network and member of the capacity development committee of the EfD Network but importantly, the leader of the Blue resources for development- a collaborative program within the EfD Network where fisheries is. He obtained a PhD in economics from the University of Gothenburg Sweden 2006. He is currently Dean, of the School of Research and Graduate Studies at the Ghana Institute of Management and Public Administration. Prof Wisdom is also the President of the African Association of Environmental and Resource Economists in Africa. His research focuses on social economics of natural resource management including fisheries management, economics of crime and punishment and economic institutions.
Business & Management
Uganda National Academy of Science inducts Professor Edward Bbaale as Distinguished Fellow
On Friday 31st October 2025, Professor Edward Bbaale, the Principal of the College of Business and Management Sciences, at Makerere University, was inducted into the prestigious fellowship of the Uganda National Academy of Sciences (UNAS).
With this induction into UNAS, Professor Bbaale adds to his numerous national and international awards, the title- Fellow of the Uganda National Academy of Sciences (FUNAS).
Professor Bbaale’s induction as a distinguished Fellow of the Uganda National Academy of Sciences reflects his outstanding scholarly achievements and leadership in advancing research, policy, mentorship and academic development.
The 2025 Induction Ceremony of Fellows symbolizes UNAS’ continued commitment to recognizing and harnessing local intellectual excellence in driving the nation’s path toward self-reliance and sustainable growth.
The induction ceremony provided a platform to celebrate academic excellence, scientific innovation, and national contribution as 27 distinguished scholars were formally received into the prestigious fellowship of the Academy — 9 female and 18 male inductees representing four key disciplines namely: Medical Sciences, Social Sciences, Agricultural Sciences, and Physical Sciences.
Some of the scholars and researchers from Makerere University who were inducted as Fellows include: Professor Edward Bbaale, Professor Helen Nambalirwa Nkabala, Professor Rev. Sr. Dominica Dipio, Associate Professor Egeru Anthony, Professor Nazarius Mbona Tumwesigye, Associate Professor Arthur Tugume, Associate Professor Jackie Bonabana and Associate Professor Frank Mugagga.
According to the UNAS Vice President, Dr. Mary Goretti Nakabugo, the process leading to the fellowship is strictly merit-based, stressing that individuals do not apply for fellowship themselves, specifying that they are nominated in recognition of their exceptional contributions to science and society. She disclosed that when the call is publicized, existing members/fellows propose qualified candidates who meet the set criteria. Highlighting UNAS’s commitment to quality assurance, she revealed that the vetting process is meticulous and time-intensive. “When the vetting is completed, a report is submitted to another committee for further scrutiny before final approval by the UNAS Council,” she explained.
Nomination of Professor Edward Bbaale as Fellow of UNAS:
For induction into the UNAS fellowship, Professor Edward Bbaale was nominated by Dr. Ibrahim Mike Okumu, an Associate Professor and Dean at the School of Economics at Makerere University. The nomination was seconded by Professor Ronald Bisaso, the Deputy Principal of the College of Education and External Studies at Makerere University. Their endorsement highlighted Professor Bbaale’s distinguished academic record, strategic leadership, and impactful contribution to research and economic policy, which have significantly shaped higher education and national development discourse.
Presentation of Professor Edward Bbaale for Induction:
Professor Ronald Bisaso said: “I have the honour to present to you-Professor Edward Bbaale for Induction.”
Edward Bbaale is a Professor of Economics, with research focusing on development microeconomics, holding a PhD in Economics from Johannes Kepler University of Linz, Austria, and both a Master’s and Bachelor’s in Economics from Makerere University. Professor Bbaale, the Principal of CoBAMS, has previously served as Director of Research and Graduate Training, Dean of the School of Economics at Makerere University, and currently leads the Environment for Development Center, the Public Investment Management Center of Excellence, and coordinates the Inclusive Green Economy Program. He also serves as Council Member and Chair of the Humanities and Social Sciences Committee of the Uganda National Council for Science and Technology (UNCST), and as Council Member of Makerere University Business School (MUBS).
“His research focuses on development microeconomics, with over 50 publications in peer-reviewed journals. He has undertaken numerous research projects in collaboration with government and international agencies and has made significant contributions to resource mobilization through competitive grant writing, research support, training, and policy engagement initiatives that advance science and development in Uganda and beyond.
Professor Bbaale commits to advancing research, innovation, scholarship and mentorship:
Following his induction, Professor Edward Bbaale expressed profound gratitude for the honor of being admitted as a UNAS Fellow. He described the recognition as both humbling and deeply inspiring, thanking his nominator, seconder, and the entire UNAS leadership for the confidence and trust they had bestowed upon him. Professor Bbaale noted that being named a Fellow was not merely a personal achievement, but a reaffirmation of his lifelong commitment to advancing the frontiers of knowledge through research, innovation, and mentorship.
Professor Bbaale reflected on the significance of the honor as a renewed responsibility to contribute even more meaningfully to Uganda’s scientific and socio-economic transformation. He emphasized that the role of scientists extends beyond academia, underscoring the need to apply research and evidence-based insights to address real societal challenges and inform national policy.
Professor Bbaale pledged to continue fostering a culture of inquiry, collaboration, and excellence among emerging scholars, particularly those in the fields of economics, development, and public policy. He thus dedicated his induction to the next generation of scientists, affirming his commitment to guide and empower them to use science and knowledge as powerful tools for national progress and sustainable development.
“I am greatly humbled for this honor. To me, this confidence and trust is a unique call to contribute more in science and research, and also to nurture and build up the next generation of scientists,” stated Professor Bbaale.
UNAS Fellows tasked to be agents of national and community development:
The President of the Uganda National Academy of Sciences (UNAS), Professor Grace Bantebya Kyomuhendo, congratulated the newly inducted Fellows and officially welcomed them to the Academy, urging them to remain active and committed to advancing science and service to society. She commended the new Fellows for their remarkable achievement, noting that induction into UNAS is both an honor and a responsibility.
“Having accepted and signed our book of records, I officially congratulate and welcome you as new Fellows of the Uganda National Academy of Sciences . May you always remember this occasion and strive to live up to the aims and ideals of this Academy in all your professional and personal endeavors,” said Prof. Bantebya Kyomuhendo.
Professor Bantebya Kyomuhendo reminded the new fellows that the honor of induction carries the enduring responsibility to use their knowledge and influence to serve the country and uplift their communities, “After being inducted as members of UNAS, please remain in touch and active. As UNAS, we want to use science to serve our country and our communities. We must give back to society,” she urged.
UNAS President highlights the importance of trust, core responsibilities and obligations:
Reflecting on the UNAS Annual Scientific conference theme, “Renewal from Our Roots: Uganda’s Path to Self-Reliance and Self-Sufficiency,” Professor Bantebya Kyomuhendo encouraged participants to draw strength from Uganda’s cultural and intellectual heritage, noting that the nation already possesses within itself the foundation for growth through its culture, heritage, and shared history, which she said form the roots from which self-reliance and self-sufficiency can be nurtured.
She underscored the importance of trust as a cornerstone for development and progress. “The concept of trust has come up a lot — trust at individual, family, community, and national levels. As we move forward, we must build and strengthen trust, for it is through trust that we can harness the potential within us and the resources around us,” she said.
Professor Bantebya Kyomuhendo outlined to the newly inducted fellows the core responsibilities and obligations that come with being a Fellow of the Academy. She highlighted that fellowship is both an honor and a responsibility, requiring dedication to scientific excellence, ethical leadership, and service to the nation. She emphasized that Fellows must uphold the UNAS Constitution, contribute to the Academy’s mission, vision and objectives. She urged them to remain active in their fields, participate in Academy activities, maintain high standards of conduct, and foster positive relationships within the scientific community and the public.
UNAS Vice President elaborates the quality assurance measures for selection of Fellows:
Speaking about the induction process, Dr. Mary Goretti Nakabugo, the UNAS Vice President articulated the thorough and transparent procedure followed in identifying and approving new Fellows. She explained that the Fellows and Membership Committee, guided by the UNAS Constitution, works closely with the Secretariat to open a window for nominations, during which existing members propose qualified candidates who meet the set criteria. She noted that each nomination is supported by a nominator and a seconder and accompanied by detailed documentation demonstrating the nominee’s qualifications and contributions.
“When we advertise, members of UNAS nominate those who are eligible to become inductees. We have a nomination form that outlines all the criteria and requirements for one to be considered. This form is filled by the nominee, with the assistance of the nominator, and it is usually supported by a seconder. Once the documentation is complete, it is submitted to us,” the Vice President explained.
She extended her appreciation to the Secretariat and organizing team for their dedication in ensuring the success of the UNAS Annual Scientific conference and induction ceremony. She lauded the excellent panels, engaging discussions, and the spirit of collaboration that characterized the event, emphasizing that it was through collective effort that the meeting had been successful.
Business & Management
Brewing Innovation: 9th Annual Youth Expo showcases enterprises in Uganda’s coffee value chain
By Ritah Namisango and Monica Meeme
On 17th October 2025, the Makerere University Freedom Square was a beehive of activity as over 600 students from the College of Business and Management Sciences (CoBAMS) participated in the 9th Annual Innovation and Youth Expo.
Organized by the Makerere University Entrepreneurship and Outreach Centre, the 2025 Innovation and Youth Expo, focused on Uganda’s most strategic Agricultural sector – COFFEE.
Under the theme, Brewing Prosperity: Youth Entrepreneurship in Uganda’s Coffee Value Chain, student entrepreneurs exhibited more than 300 innovations including youth coffee brands, brewing demonstrations, agri-tech prototypes, live cupping sessions, among others.
The Youth Expo focused on amplifying youth-led innovations across the entire coffee value chain—from farm to cup, providing a hands-on, interactive platform for young entrepreneurs to exhibit their products, prototypes, and business ideas, while engaging directly with industry stakeholders.
By placing the youth at the center of the value chain, the Youth Expo demonstrated the untapped potential of innovation, creativity, and enterprise among Uganda’s next generation of entrepreneurs.
Student innovations for real-world impact:
The Director of the Makerere University Entrepreneurship and Outreach Centre, Dr. Sarah Bimbona, urged students to view their innovations not just as academic projects, but as the starting point for real-world impact.
“These innovations should not just end here or be seen as projects for marks. Continue nurturing those dreams, take them further, and make them a reality,” she advised.
She recognized the critical role of faculty and mentors, specifically appreciating them for their tireless support in guiding students through their innovation undertakings.
Dr. Bimbona emphasized the importance of linking academic learning with practical enterprise, highlighting that student-led innovations have the potential to create meaningful economic and social change.
Students encouraged to embrace entrepreneurship:
The Dean, School of Business, Associate Professor Godfrey Akileng specified that entrepreneurship is one of the flagship initiatives of the College of Business and Management Sciences. He encouraged the students to seize the moment. “This is your opportunity to showcase your innovations, to interact with industry players, and to change your mindset from job-seekers to job creation,” he said. “Let the entrepreneurship Expo awaken a new spirit in you-one that says-yes, I can make it.”
Associate Professor Akileng cited the story of Bill Gates as an example of what determination and innovation can achieve, reminding the students that greatness often starts from simple beginnings. “There is no reason we cannot build something extraordinary from coffee and other local products,” he stated, emphasizing the value of entrepreneurship in national transformation.
The Dean, School of Business, expressed deep appreciation to the industry partners for their collaboration and generosity. “You have invested time, knowledge and financial support to be here. Thank you for supporting the Entrepreneurship Congress and Expo,” he remarked.
BRAC Uganda participates in the Expo:
The Communications Officer of BRAC Uganda, Ms. Barbra Ampaire, stressed that BRAC aims to equip youth with the tools and knowledge to discover and maximize their potential.
“We have supported thousands of youth through tailored programs in areas such as tailoring, livestock farming, agribusiness, financial literacy, and value addition. These initiatives are supported not just with training, but also with seed capital, equipment, and ongoing mentorship,” she said.
Ms. Ampaire noted that Makerere University, being a hub for students and young innovators, aligns perfectly with BRAC’s focus on empowering youth while they are still developing their ideas and ambitions.
A case for domestic consumption and local processing:
One of the participants from the BRAC Scholar Transition Fund, Mr. Godwin Birungi, emphasized the need for domestic consumption and local processing, highlighting that exporting raw coffee reduces employment opportunities and stunts economic growth.
“When we consume and process our coffee locally, we not only improve public health, but also create jobs and stimulate our economy.”
He encouraged young entrepreneurs to embrace patience, maintain consistency in their efforts, and stay focused on their goals, emphasizing that building a successful and sustainable business is a gradual process that requires dedication and resilience.
“Building a sustainable business takes time. Many successful entrepreneurs spent over a decade before making a profit. Find your passion, refine your strategy, and stay the course.” he said.
Student entrepreneurs speak out:
The Marketing Manager of Victory Cakes students’ enterprise, Ms. Keziah Nasenga, explained that the team offers two main product variations including coffee cupcakes with icing and those without, catering to different customer preferences.
She noted that the cupcakes are crafted using brewed coffee mixed with hot water, then blended with traditional baking ingredients such as flour, vanilla, and other flavor-enhancing components.
A student from the Ring Hair Stimulator group, Ms. Martha Alwe, said their product is a premium hair care solution designed to promote healthy hair growth, prevent breakage and hair loss in women, and enhance beard growth in men through a specialized beard oil.
“The full product line includes beard growth oil, hair shock treatment, hair spray, leave-in conditioner, and hair growth shampoo each carefully developed to address a wide range of hair care needs with quality and effectiveness,” she said.
The Marketing Manager of the team of Coffee Cupcake, Ms. Catherine Nasaazi, explained that the shampoo is enriched with sodium benzoate, tea tree oil, and other ingredients.
Precursor to the Youth Expo:
The 3rd Uganda Entrepreneurship Congress held on 16th October 2025 at Makerere University Yusuf Lule Central Teaching Facility Auditorium, provided a perfect transition into the 9th Annual Makerere University Youth Expo held on 17th October 2025 at the Freedom Square.
During the Uganda Entrepreneurship Congress, students listened to lived experiences and case presentations from young, mid-level and senior entrepreneurs. The panelists who discussed topics on Market Readiness, Value Addition and Story Telling, as well as, Financing the Future, enlightened the students and upcoming entrepreneurs to creating impact, access to markets and capital, and breaking the barriers in a competitive world.
The students gained valuable knowledge from the Chief Guest-Mr. Odrek Rwabwogo, Chair of the Presidential Advisory Committee on Exports and Industrial Development, and the Keynote Speaker- Mr. Moses Nyabila, CEO of aBi Development Ltd.
Mr. Rwabwogo challenged the young entrepreneurs to think beyond Uganda’s borders, when he highlighted that true entrepreneurship lies in producing goods that can compete on the international market.
“When you build a business that can sell in another person’s market, you are a hero or heroine because what you have done is disrupting the status quo, which praises imports over exports. In this country, for instance in Kikuubo business area, you hear statements such as my container is about to reach Uganda, and not my container is leaving the yard in Uganda and is taking avocado to Spain or another country. I want the language to change.”
Partners of the Uganda Entrepreneurship Congress and Youth Expo: Makerere University (Mak), Ministry of Agriculture, Animal Industry and Fisheries (MAAIF), National Coffee Research Initiative (NaCORI), BRAC Uganda, Tooke, Mastercard Foundation Scholars Program at Makerere University, Vision Group, Mountain Harvest, Pepsi, Rainforest Alliance, Sumz, and the Banana Industrial Research & Development Centre.
Writers: Ritah Namisango, Principal Communication Officer at Makerere University & Monica Meeme, a student of Bachelor of Journalism and Communication at Makerere University.
Business & Management
Makerere University Young Entrepreneurs urged to prioritize value addition to enhance their innovation
![[L-R] Dr.Godfrey Akileng - Dean School of Business, Prof. Sarah N. Ssali - Ag. Vice Chancellor, Chief Guest - Mr. Odrek Rwabwogo, and Gordon Katwirenabo-Assistant Commissioner, Quality Assurance and Value Addition, MAAIF at the Congress.](https://news.mak.ac.ug/wp-content/uploads/2025/10/Entreprenuership-Congress-2025.jpg)
Young entrepreneurs from Makerere University have been urged to focus on value addition, quality and branding if their innovations are to grow into sustainable businesses in the country.
The call was made by several speakers during the opening of the two-day Uganda Entrepreneurship Congress and Youth Expo (16th to 17th October 2025) hosted by Makerere University College of Business and Management Sciences, under the theme, Brewing Prosperity: Youth Entrepreneurship in Uganda’s Coffee Value Chain.
The annual event serves as a national platform for youth, entrepreneurs, investors, policymakers, and private sector leaders to unlock youth-driven innovation.
The entrepreneurship congress and expo features over 600 students from the College of Business and Management Sciences (CoBAMS) showcasing more than 300 innovations, with a spotlight on the coffee sector. The expo is among the several initiatives that the University has launched to unlock the entrepreneurship potential of students and youth in Uganda.
According to Professor Barnabas Nawangwe, Vice Chancellor of Makerere University, the move was motivated by the high levels of youth unemployment in the country, which currently stands at 16.1 percent for those aged 18 to 30 (Uganda Bureau of Statistics, 2024).
Addressing the participants during the Entrepreneurship Congress, the Chief Guest-Mr. Odrek Rwabwogo, Chair of the Presidential Advisory Committee on Exports and Industrial Development, rallied students and youth to embrace entrepreneurship.
“Education can come from strange places. Everyone has gifts, talents, abilities and resources to utilize. In a country with many unmet needs, entrepreneurship is about what you change, he said.
Mr. Rwabwogo stressed the value of local innovation. “Not everything can be commercialised especially in a country that imports 90% of what it consumes. Identify needs that outsiders will never cater for-our language, culture, and food. Those are unique strengths, he remarked.
Mr. Rwabwogo challenged the young entrepreneurs to think beyond Uganda’s borders, when he highlighted that true entrepreneurship lies in producing goods that can compete on the international market.
“When you build a business that can sell in another person’s market, you are a hero or heroine because what you have done is disrupting the status quo, which praises import. In this country, for instance in Kikuubo business area, you hear statements such as my container is about to reach Uganda, and not my container is leaving the yard in Uganda and is taking Ovocado to Spain or another country. I want the language to change.”
Representing the Vice Chancellor of Makerere University – Professor Barnabas Nawangwe, the Deputy Vice Chancellor (Academic Affairs), Professor Sarah Ssali noted that the expo comes at a time when youth unemployment stands at 16.1 percent, which informs the university’s move to challenge this growing reality.
“I am glad to note that Makerere University continues to champion innovations and turning graduates from job seekers into job creators, and champions of societal transformation. The expo is Makerere’s attempt to strategically locate itself in the conversation around coffee being the biggest export earner in the country,” she said.
Statistics indicate that Uganda exported 667,037 kilograms of coffee worth US$162.36 million, highlighting the sector’s importance to the economy and its role as a key foreign exchange earner. Despite this, most youth are excluded from high-value segments of the coffee value chain, such as processing, branding, and export, often remaining confined to low-income farm labor.
According to Professor Ssali, this disconnect represents both a critical risk and an unprecedented opportunity. The expo, therefore, serves as a national platform for youth, entrepreneurs, investors, policymakers, and private sector leaders to unlock youth-driven innovation across the coffee value chain, from climate-smart farming and agri-tech to processing, branding, and global market access.
She believes that by moving beyond subsistence farming towards ownership, innovation, and high value enterprises, the youth in Uganda can secure a greater share of the global coffee market while catalyzing job creation and sustainable development.
Dr. Sarah Bimbona, Director of the Makerere University Entrepreneurship and Outreach Centre, said several of the innovations on display have the potential to be scaled into viable enterprises. She added that these new ventures would build on the success of over 150 companies that emerged from previous editions of the entrepreneurship expo.
Dr. Bimbona used the golden opportunity to highlight three requests for support. She appealed for support, noting that the Centre has spent nine years nurturing over 1,000 business ideas annually, yet the impact of these ideas remains difficult to measure due to lack of resources for tracer studies. Commending Mr. Rwabwogo for accepting to become the Patron of the Centre, Dr. Bimbona requested him to amplify the Centre’s reach and support for youth, women and broader economic development.
On opening opportunities, the Centre offers guidance to entrepreneurs free of charge and seeks partnerships to connect student ideas with the industry. “We have the expertise and experience. We just need that extra push to remain relevant in the business community,” she stated.
Dr. Bimbona reiterated the transformative power of mentorship that is provided through the Makerere University Entrepreneurship and Outreach Centre.
The Dean, School of Business, Associate Professor Godfrey Akileng specified that entrepreneurship is one of the flagship initiatives of the College of Business and Management Sciences. He encouraged the students to seize the moment. “This is your opportunity to showcase your innovations, to interact with industry players, and to change your mindset from job-seekers to job creation,” he said. “Let the entrepreneurship congress awaken a new spirit in you-one that says-yes, I can make it.”
Associate Professor Akileng cited the story of Bill Gates as an example of what determination and innovation can achieve, reminding the students that greatness often starts from simple beginnings. “There is no reason we cannot build something extraordinary from coffee and other local products,” he stated, emphasizing the value of entrepreneurship in national transformation.
The Dean, School of Business, expressed deep appreciation to the industry partners for their collaboration and generosity. “You have invested time, knowledge and financial support to be here. Thank you for supporting the Entrepreneurship Congress and Expo,” he remarked.
Associate Professor Akileng commended Dr. Sarah Bimbona, and the entire entrepreneurship team namely Dr. Cathy Mbidde, Dr. Kasimu Sendawula, Dr. Hanifah Nantale, Dr. Marion Nanyanzi, and Mr. Luke Muhwezi for nurturing student entrepreneurs at Makerere University.
The entrepreneurship congress featured a keynote address, and two panels focusing on: Market Readiness, Value Addition and Story Telling, as well as, Financing the Future.
The Keynote Speaker, Mr. Moses Nyabila, CEO of aBi Development Ltd, urged the government and private sector to establish an export fund to support young entrepreneurs in starting their businesses.
Mr. Nyabila explained that the fund would help young entrepreneurs launch simple start-ups that have the potential to grow into larger enterprises. The fund, he noted, would not only support production, but also empower entrepreneurs to handle basic packaging and export processes. According to him, such an initiative represents a critical form of value addition.
Mr. Nyabila added that such initiatives would help challenge the current status quo, which prioritizes imports over exports. He used the expo as a platform to call on the government to shift the national mindset toward building Uganda’s presence in the global export market.
During the panel discussions, contributors discussed several steps through which the young entrepreneurs can be equipped with skills that can help them to join the competitive market.
Some of the panelists included: Bob Paul Lusembo-Head of Business Growth, BRAC Uganda Bank, Geoffrey Okidi-Financial Deepening Uganda, Nakabuye Flavia Bwire- Inclusion and Microfinance Specialist, and Sectrine Muganzi-Coffee Farmer and Youth Entrepreneur.
Other panelists included Jackline Arinda Akampwera-CEO Jada Coffee, Gordon Katwirenabo-Assistant Commissioner, Quality Assurance and Value Addition, MAAIF, Edwin Danze- Head of Marketing, Next Media Group, and Godwin Birungi- Founder, Rubungi Enterprises.
The different Speakers acknowledged that while Uganda has no shortage of innovations, gaps in value addition and branding continue to undermine product competitiveness, reinforcing the stereotype that Ugandan products are of poor quality.
One of the panelists, Jackline Arinda Akampwera, CEO of Jada Coffee, noted that branding strongly influences perceptions of quality. In the same development, she argued that limited branding is also largely responsible for the misconception that Ugandan products are substandard.
“We have this perception that when we see a brand on a billboard, it must be of good quality. Branding is therefore central to entrepreneurship,” Arinda said. “In Uganda, there’s limited branding and value addition, which affects the marketability of our products,” she said
Arinda shared that before she joined the coffee business, she realized Uganda had no widely recognized coffee brands, despite being a top coffee producer. This inspired her to create a brand that would appeal even to non-coffee drinkers.
“You don’t have to be a coffee consumer to know coffee brands—just like you don’t have to be a football fan to know who Ronaldo is,” she said. “That’s what branding does. Even if people don’t drink coffee, they should know that Jada Coffee exists. I came in to change the way the market operates.”
She added that this lack of branding also explains the low domestic consumption of coffee. To address this, Arinda began introducing coffee at social functions—events that traditionally only offered juices and sodas—as part of efforts to popularize local coffee consumption.
Gordon Katwirenabo, Assistant Commissioner, QA and Value Addition, MAAIF agreed with Arinda. He stated that the government is very intentional in promoting value addition to the country’s produces.
“Value addition is very prominent in our policy framework. If you produce and get only money for production, then there is no value, and then you cannot achieve the economic importance and transformation that we need in our communities. So, through that were are very intentional in supporting value addition,” he said.
On his part, Godwin Birungi, Founder, Rubungi Enterprises noted that while branding is very important, branding alone is not enough if the products themselves lack quality. He argued that the two—branding and quality, must reinforce each other for a business to thrive.
“I realized that there is a need to be consistent in producing high quality products. The more you produce high quality, the more you lift your brand,” he said
-
General1 week agoMakerere University Writing Centre trains first cohort of staff on professional minute writing
-
General6 days agoCall For Applications: Mak-BSSR Postdoc, PhD, Master’s Fellowship-level Training
-
General2 weeks agoMeet Sedrick Nuwagaba, a Mastercard Foundation Scholars Program Alumni Contributing to Uganda’s Oil & Gas Industry
-
Health2 weeks agoNACNDC & 19th JASH Symposium Breaks Silence on Mental Health in Schools & Universities
-
Business & Management2 weeks agoUganda National Academy of Science inducts Professor Edward Bbaale as Distinguished Fellow