Dr. Kasimu Sendawula (L) shakes hands with one of the officials after the research dissemination workshop at St. Joseph’s Inn Virika-Fort Portal on 29th September 2022.
On Thursday 29th September 2022, happened a research dissemination workshop at St. Joseph’s Inn Virika-Fort Portal that presented a policy debrief on social media technology as a feasible strategy in catalyzing Sustainable growth of small businesses in Uganda. A case study of Mbale and Fort portal by Makerere University’s Business Management expert and Lecturer Dr. Kasimu Sendawula.
The research project themed “Strengthening the Social Media Competencies of Business Owner Managers for Sustainable Growth of Small Businesses in Uganda” objected at equipping business owner-managers with social media competencies that are relevant in boosting productivity, marketing and promoting business operations for sustainable growth.
The project team first conducted a needs assessment before training where it was revealed that 195 (92%) of the business owner-managers in Fort Portal and Mbale had never obtained training on social media usage. The research team engaged the project participants in a hands-on social media training and eventually social media platforms were integrated into the functionality of their businesses.
Uganda being the most entrepreneurial country in the world, it is unfortunate that 64% of businesses started do not live to see their first birthday and those that do, 30% collapse before their 3rd anniversary, this all has been made worse by the covid 19 pandemic.
This research further revealed that 85% of the participants demonstrated readiness to use social media in the operations of their business and 77% of Business owner-managers have smartphones. On the other hand, 87% of participants were concerned that social media platforms may make it easy for Governments to spy on their businesses hence Privacy and Security threats.
Dr. Kasimu Sendawula the project Principal Investigator reported that after engaging the Business owner-managers in a hands on training; they appreciated social media and opened up social media platforms, channels, and pages that were suitable for their businesses and that the project team used the training materials to develop social media digital training modules that can be adopted by institutions of higher learning to equip nascent entrepreneurs with social media competencies relevant for sustainable business growth.
Dr. Mercy Amayo the Representative of the Grants Management Committee (GMC), Makerere University Research and Innovations Fund applauded the project team for the job well done and also congratulated them upon winning such a prestigious grant.
Mr. Ssekyondwa Augustine a Business Process Analyst and National Information Technology Authority Uganda Directorate of E-Government Services added his voice to appreciate and congratulate the research team on doing such an impactful study. He encouraged the trained business owners to exercise their marketing goals in respect to computer ethics and patent rights of businesses to avoid falling culprits of plagiarism and offensive communication.
The research recommends that government of Uganda amends the current social media guide by integrating issues concerning social media usage by the business community as it will guide business owner-managers on the requirements and guidelines for social media usage, potential risks, security, transparency and the legal considerations of using social media in business operations, for small businesses will trust social media platforms and fully utilize them with a goal of fostering sustainable business growth in Uganda.
Further recommendations highlight that government integrates social media technology training in the skilling Uganda program to enable nascent entrepreneurs to acquire competencies needed to successfully integrate social media technology into the functionality of their startups for sustainable growth.
The Ministry of Education and Sports should encourage academic institutions to adopt the social media training modules developed from this project to equip learners with practical soft and technical social media skills to enable future entrepreneurs to acquire competencies relevant in launching social media platforms, selling and marketing online.
This study was spearheaded by Dr. Sendawula Kasimu, Professor. Peter Turyakira, Professor Grace Kibanja, Dr. Saadat Kimuli Nakyejwe, Ms. Najjinda Shamirah, Mr. Ashiraf Mutagubya, Mr. Muhsin Mutagubya and Ms. Betty Tuhaise: funded by the Government of Uganda through Makerere UniversityResearch and Innovations Fund (Mak-RiF).
Delivering the public lecture, titled: Research Collaboration across borders, Prof. Ken Kamoche from Nottingham University, urged researchers at Makerere University, to undertake research that will strengthen and empower Africa, including fields that are ignored.
Poster for Public Lecture on Research Collaboration Across Borders hosted at Makerere University College of Business and Management Sciences.
“My research has focused on those pertinent issues and fields that are always ignored. I call upon you to re-consider undertaking research in the fields of knowledge management, innovations, indigenous knowledge, identity, artificial intelligence (AI) and Africa at large,” said Prof. Kamoche.
Acknowledging that he had undertaken tremendous research and publication in human resource management and organizational studies, Prof. Kamoche testified that he took a paradigm shift to focus on the values that underpin the organizational behaviour.
Held at Makerere University Yusuf Lule Central Teaching Facility Auditorium on 3rd March 2026, the public lecture attracted faculty from Makerere University, Kyambogo University, Uganda Christian University, administrators, researchers, and students. Before heading to the public lecture, Prof. Kamoche held a discipline-specific meeting with academic staff at the School of Business under the College of Business and Management Sciences (CoBAMS) at Makerere University.
The Africa Research Group: Fostering Global Scholarly Engagement and CapacityBuilding
Professor Ken Kamoche of Nottingham University and Director at ARG emphasizes the critical role of the Africa Research Group (ARG) in bridging the scholarly divide.
Prof. Kamoche highlighted the establishment of the Africa Research Group to address the gap in engagement between scholars in Africa and their counterparts in Europe, Asia, and North America.
Established in 2012, the Africa Research Group at Nottingham University Business School provides a platform to spur knowledge transfer across disciplines and continents.
“I am here to inspire you to do research. If you are looking for a platform, I invite you to utilize the Africa Research Group. We have been able to give researchers from Africa a voice. We welcome research students at all levels,” Prof. Kamoche said.
He pointed out that the Africa Research Group provides mentorship to postgraduate and early-career researchers, supports doctoral supervision, joint publications, and funding applications. Prof. Kamoche encouraged students and faculty members to participate in future activities and pursue collaborative research opportunities.
What inspires Prof. Kamoche?
Responding to a question from the students who admired his commitment to research, publication, authorship, Prof. Kamoche said: “The desire to make a difference and share knowledge with others, and make an impact.”
Research collaboration
Dr. Christopher Muganga-a Member of faculty, School of Business College of Business and Management Sciences and Moderator of the Public Lecture.
During the public lecture, Dr. Christopher Muganga, Dr. Seperia Wanyama, and Dr. Anthony Tibaingana from the School of Business, and Dr. John Mushomi from the School of Statistics and Planning, emphasized the importance of research and collaboration in the transformation of countries and societies in general. The members of faculty stressed the importance of knowledge sharing and exchange of ideas, authorship and publication, mentorship, joint research undertakings and networking.
Dr.John Mushomi, member of faculty & researcher, School of Statistics & Planning underscored the power of strategic collaboration & interdisciplinary research.
Global academic collaboration
Dr. Seperia Bwadene Wanyama, a member of faculty & expert in Human Resource Management-School of Business, College of Business and Management Sciences.
Dr. Seperia Wanyama highlighted the significance of the public lecture in creating opportunities for collaboration, knowledge exchange, and the collective advancement of academic and societal understanding.
“The event serves as a platform for fostering diversity in academia, bringing together researchers, students, and administrators to engage in shared learning,” he said.
He applauded Prof. Ken Kamoche for his distinguished contributions global academic collaboration and research. He credited Prof. Kamoche for his willingness to share valuable insights on research collaboration across borders. He urged participants to remain active and engaged throughout the session.
Talent Management and Cross-Continental Collaboration
Prof. Kamoche commended Makerere University for hosting him, reflecting on the golden opportunity to engage with students, faculty, and researchers. He shared insights from his extensive academic journey, research contributions, and initiatives to strengthen collaboration across Africa, Asia, and the West.
Reflecting on talent management and organizational leadership, Prof. Kamoche noted that he has maintained a strong focus on leveraging his international experiences to foster cross-continental academic collaborations and address challenges relevant to both African and global contexts.
Focusing on talent management, Prof. Kamoche shared insights from his extensive research, explaining how organizations often take an “exclusive” approach, concentrating resources on a small group of high-performing individuals seen as the main drivers of value. He also highlighted a different perspective: the “inclusive” approach, which recognizes that every employee has unique skills that can contribute to the organization’s success.
Using recent research in Kenya’s banking sector, published in the South African Journal of Human Resource Management, Prof. Kamoche illustrated how talent management connects closely with innovation, employee engagement, and confidence. His findings indicated that while high performers are essential, sustainable success comes from balancing focus on star performers with developing the wider workforce.
Prof. Kamoche reflected on earlier studies conducted in Hong Kong, which examined the experiences of employees identified as “high potential.” He noted that being labeled talented can be a double-edged sword, creating pressure, high expectations, and sometimes causing employees to rethink their career priorities over time.
Comparative Insights on Asian Management and Strategic African Partnerships
Prof. Kamoche shared insights from his comparative research on Asian management practices, tracing his academic interest in Asia back to his graduate studies at Oxford. There, he examined Japanese management systems at a time when Japan’s economic model was admired worldwide. Through interviews with senior human resource executives in major Japanese corporations, he sought to understand the foundations of their organizational success.
Prof. Kamoche observed that while African countries are familiar with Western business systems, their understanding of Asian management philosophies remains limited. His research highlighted key differences in operational practices, particularly in areas such as time management and efficiency.
“Some Chinese infrastructure projects run continuously, reflecting a highly results-driven approach,” he noted. He acknowledged challenges raised by local employees regarding cultural differences, labor practices, and the need for more equitable engagement.
Prof. Kamoche emphasized that Chinese investment in Africa is far from uniform, encompassing state-owned enterprises, private firms, and long-term individual entrepreneurs. “African countries must strategically leverage these partnerships to maximize both economic and social benefits while protecting local interests,” he argued.
Dr. Anthony Tibaingana commends Prof. Kamoche’s Scholarly Impact
Dr. Anthony Tibaingana, the Acting Dean of the School of Business at College of Business and Management Sciences, has lauded Professor Ken Kamoche for his recent keynote address on international research collaboration.
The Acting Dean of the School of Business, Dr. Anthony Tibaingana, lauded Prof. Kamoche for delivering an insightful lecture at Makerere University, describing the presentation as an exceptional exposition of knowledge and scholarship.
Dr. Tibaingana highlighted the significance of Prof. Kamoche’s return to Africa, describing it as a meaningful reconnection with his roots and a contribution to the continent’s intellectual growth.
The Acting Dean commended the depth of the presentation, particularly its insights into human resource management, leadership, and talent development. He emphasized that Africa, with its youthful population, presents both opportunity and responsibility for scholars to generate research-based solutions to the continent’s challenges.
College of Business and Management Sciences students attentively follow a public lecture on “Research Collaboration Across Borders,” highlighting the value of international partnerships and knowledge exchange in advancing research impact.
He underscored the need for academia to address pressing issues such as leadership gaps, institutional weaknesses, and talent retention within universities and organizations.
Dr. Tibaingana encouraged faculty and students to continue engaging through research networks and ongoing conversations facilitated by the Africa Research Group at Nottingham University Business School.
Staff from the College of Business and Management Sciences attend a public lecture on “Research Collaboration Across Borders,” highlighting the university’s commitment to teaching, research, community outreach, and long-term academic partnerships.
He reaffirmed the university’s commitment to teaching, research, and community outreach, noting that such engagements contribute to long-term academic partnerships and future institutional growth.
Moderated by Dr. Christopher Muganga from the School of Business, the public lecture concluded with the presentation of Makerere University Souvenirs to Prof. Kamoche and networking engagements with students.
Monica Meeme contributed to this story as a Guest Writer
Thirty public officers from various Ministries, Departments and Agencies (MDAs) have successfully completed a two-week intensive training in Integrated Regulatory Cost-Benefit Analysis (IRCBA), culminating in the award of certificates at a closing ceremony held on 27th February 2026 at the Pearl on the Nile Hotel in Jinja.
The training was jointly organized by the Public Investment Management Centre of Excellence at Makerere University and the Ministry of Finance, Planning and Economic Development (MoFPED), in collaboration with the Infrastructure and Social Services Department (ISSD) and the National Planning Authority (NPA). It focused on operationalizing the Revised Guidelines for the Issuance of Certificates of Financial Implication (CFIs), which came into effect on 1st July 2025.
A Strategic Reform for Fiscal Credibility
In closing remarks delivered on by Commissioner Paul Patrick Mwanja behalf of the Permanent Secretary/Secretary to the Treasury, participants were commended for undertaking the training during a demanding budget cycle, when many MDAs are simultaneously preparing the FY 2026/27 Budget, executing the FY 2025/26 Budget, and implementing the National Development Plan IV and the Tenfold Growth Strategy.
Commissioner Mwanja presents a certificate to one of the participants Kayemba Jonah Fred.
The PS/ST emphasized that the revised Guidelines mark a significant shift toward a more transparent, data-driven, consultative, and analytically rigorous approach to evaluating policy and legislative proposals. Participants were equipped to assess fiscal implications, evaluate economic and socio-economic impacts, analyze distributional effects, and address uncertainty using structured analytical tools.
They were reminded that training alone is not sufficient, the real test lies in consistent application. As members of the third cohort, they were challenged to serve as reform ambassadors, championing evidence-based policymaking and strengthening analytical standards across government.
Bridging Academia and Public Service
Delivering the official closing remarks, the Director of the PIM Centre of Excellence, Prof. Edward Bbaale, commended participants for their active engagement and unwavering commitment throughout the training.
He described the programme as both timely and strategic, designed to equip officers with practical tools to prepare robust Statements of Financial Implication (SFIs) that support credible issuance of CFIs. He noted that strong financial analysis enhances fiscal discipline, policy coherence, and the overall quality of legislation and public policy in Uganda.
Prof. Bbaale underscored the longstanding partnership between Makerere University and the Ministry of Finance, highlighting how it continues to bridge academia and public service by combining analytical rigor with practical policy experience. He emphasized that the collaborative model — bringing together faculty from the College of Business and Management Sciences and practitioners from Government, reflects the core vision of the PIM Centre of Excellence: strengthening national systems through evidence-based policymaking.
Commissioner Mwanja presents a certificate to one of the participants Nanyonga Elizabeth Kutesa. In the background is Prof. Edward Bbaale.
During the two weeks, participants gained hands-on experience in applying cost-benefit analysis across four critical dimensions: budgetary analysis, socio-economic analysis, distributive impacts, and risk assessment. Prof. Bbaale encouraged them to return to their institutions as agents of transformation, improving evaluation frameworks, strengthening regulatory decisions, and ensuring that public interventions deliver value for money and long-term development impact.
He also reaffirmed the Centre’s broader mandate beyond training, noting its recent support to the revision of Development Committee Guidelines, assessment of public investment performance since NDP I, and hosting of the Second Public Investment Management Conference in August 2025.”
Building from “Zero Kilometre”
Earlier, the Manager of the PIM Centre of Excellence highlighted the practical approach adopted during the training. Participants began with blank Excel sheets and built analytical models from scratch, likened to the engineering concept of starting at “zero kilometre,” where construction begins from the very starting point and progresses step by step.
The interactive sessions enabled participants from diverse disciplines, including policy analysts, planners and statisticians, to interrogate assumptions, refine costing approaches, and debate implementation and enforcement frameworks. Their sector-specific insights enriched the learning process and strengthened the analytical models developed.
The Manager noted that excellence is not about knowing everything, but about bringing together the right expertise. Facilitators from MoFPED, NPA, the Office of the President, and Makerere University ensured that theory remained grounded in practical government realities.
Participants Applaud Practical and Engaging Sessions
Speaking on behalf of the cohort, a participant described the training as highly engaging and transformative. The combination of theory and practical application, coupled with patient facilitation, allowed officers from varied professional backgrounds to learn from one another.
Some of the Participants that took part in the training.
The participant highlighted the final day’s discussions as the most impactful, expressing confidence that the knowledge gained would enhance policy analysis and improve the quality of programmes and projects across MDAs.
Certificates Awarded
The ceremony concluded with the award of certificates to all 30 participants in recognition of their successful completion of the IRCBA training. The certification marks another milestone in Government’s effort to build a critical mass of experts capable of institutionalizing rigorous financial and economic analysis in public policy processes.
As the workshop was formally declared closed, participants were encouraged to apply their newly acquired skills consistently, mentor colleagues, and contribute to strengthening fiscal governance across Government.
The PIM Centre of Excellence reaffirmed its commitment to continuous research, policy advisory support, and capacity building as Uganda advances toward more credible, transparent, and sustainable public decision-making.
A delegation from Botswana’s public investments sector on 25th February 2026 visited Makerere University’s Public Investment Management Centre of Excellence to benchmark its sustainable training model and draw lessons from Uganda’s well-established Public Investment Management (PIM) framework.
The team, composed of specialists in public investments, is exploring ways to strengthen capacity within Botswana’s public sector institutions. The delegation underscored the importance of structured and sustainable capacity-building programmes, noting that effective public investment management is central to driving national development and ensuring value for money in public projects.
During the engagement, the Botswana team sought to understand the Centre’s operational model, including how it designs and delivers training programmes that remain impactful over time. Particular interest was placed on the Centre’s approach to sustainable training delivery, the documentation of challenges and successes, and mechanisms used to ensure that public officers acquire long-term, practical skills that translate into improved project planning, appraisal, and implementation.
The visiting delegation commended Uganda’s commitment to institutionalizing PIM training and emphasized that cross-country learning is vital for strengthening public financial management systems across Africa. They observed that Uganda’s experience offers practical insights into building a resilient and responsive PIM framework anchored in continuous professional development.
As part of their recommendations, the delegation proposed the introduction of a hybrid training model to enhance accessibility for international participants. Under this approach, the theoretical components of PIM courses would be delivered online, allowing participants to engage remotely from Botswana and other countries. This would then be followed by in-person sessions in Uganda focused on hands-on, experiential learning at the Centre.
According to the delegation, such a model would significantly reduce travel costs and time while preserving the value of face-to-face practical training. The hybrid approach would also provide flexibility for busy public officers, enabling them to balance professional responsibilities with structured learning.
The visit further strengthened regional collaboration and reaffirmed the role of Uganda’s Public Investment Management Centre of Excellence as a hub for capacity development in public investment management across the continent.