Dr. Kasimu Sendawula (L) shakes hands with one of the officials after the research dissemination workshop at St. Joseph’s Inn Virika-Fort Portal on 29th September 2022.
On Thursday 29th September 2022, happened a research dissemination workshop at St. Joseph’s Inn Virika-Fort Portal that presented a policy debrief on social media technology as a feasible strategy in catalyzing Sustainable growth of small businesses in Uganda. A case study of Mbale and Fort portal by Makerere University’s Business Management expert and Lecturer Dr. Kasimu Sendawula.
The research project themed “Strengthening the Social Media Competencies of Business Owner Managers for Sustainable Growth of Small Businesses in Uganda” objected at equipping business owner-managers with social media competencies that are relevant in boosting productivity, marketing and promoting business operations for sustainable growth.
The project team first conducted a needs assessment before training where it was revealed that 195 (92%) of the business owner-managers in Fort Portal and Mbale had never obtained training on social media usage. The research team engaged the project participants in a hands-on social media training and eventually social media platforms were integrated into the functionality of their businesses.
Uganda being the most entrepreneurial country in the world, it is unfortunate that 64% of businesses started do not live to see their first birthday and those that do, 30% collapse before their 3rd anniversary, this all has been made worse by the covid 19 pandemic.
This research further revealed that 85% of the participants demonstrated readiness to use social media in the operations of their business and 77% of Business owner-managers have smartphones. On the other hand, 87% of participants were concerned that social media platforms may make it easy for Governments to spy on their businesses hence Privacy and Security threats.
Dr. Kasimu Sendawula the project Principal Investigator reported that after engaging the Business owner-managers in a hands on training; they appreciated social media and opened up social media platforms, channels, and pages that were suitable for their businesses and that the project team used the training materials to develop social media digital training modules that can be adopted by institutions of higher learning to equip nascent entrepreneurs with social media competencies relevant for sustainable business growth.
Dr. Mercy Amayo the Representative of the Grants Management Committee (GMC), Makerere University Research and Innovations Fund applauded the project team for the job well done and also congratulated them upon winning such a prestigious grant.
Mr. Ssekyondwa Augustine a Business Process Analyst and National Information Technology Authority Uganda Directorate of E-Government Services added his voice to appreciate and congratulate the research team on doing such an impactful study. He encouraged the trained business owners to exercise their marketing goals in respect to computer ethics and patent rights of businesses to avoid falling culprits of plagiarism and offensive communication.
The research recommends that government of Uganda amends the current social media guide by integrating issues concerning social media usage by the business community as it will guide business owner-managers on the requirements and guidelines for social media usage, potential risks, security, transparency and the legal considerations of using social media in business operations, for small businesses will trust social media platforms and fully utilize them with a goal of fostering sustainable business growth in Uganda.
Further recommendations highlight that government integrates social media technology training in the skilling Uganda program to enable nascent entrepreneurs to acquire competencies needed to successfully integrate social media technology into the functionality of their startups for sustainable growth.
The Ministry of Education and Sports should encourage academic institutions to adopt the social media training modules developed from this project to equip learners with practical soft and technical social media skills to enable future entrepreneurs to acquire competencies relevant in launching social media platforms, selling and marketing online.
This study was spearheaded by Dr. Sendawula Kasimu, Professor. Peter Turyakira, Professor Grace Kibanja, Dr. Saadat Kimuli Nakyejwe, Ms. Najjinda Shamirah, Mr. Ashiraf Mutagubya, Mr. Muhsin Mutagubya and Ms. Betty Tuhaise: funded by the Government of Uganda through Makerere UniversityResearch and Innovations Fund (Mak-RiF).
The Vice Chancellor of Makerere University, Prof. Barnabas Nawangwe, has officially opened a one-week training for Ministry of Kampala Capital City and Metropolitan Affairs (MoKCC&MA) officials on Integrating and Managing Environmental, Social, Health and Safety (ESHS) Safeguards in Procurement.
The training, conducted by the Public Investment Management (PIM) Centre of Excellence, is funded by the World Bank and brings together officials from KCCA, metropolitan and municipal authorities under the Greater Kampala Metropolitan Area (GKMA) programme, alongside officials from central government ministries and agencies.
Opening the training, Prof. Nawangwe emphasized that safeguarding is a critical pillar of sustainable development and accountable public service delivery.
“If we get things wrong in Kampala, we affect the entire country. Everything done in this city must be well planned, socially responsible, and environmentally sound,” Prof. Nawangwe said.
Drawing from his professional background as an architect, the Vice Chancellor underscored the importance of environmental, social, and safety safeguards, noting that failure to address these issues at planning and procurement stages can lead to loss of life, stalled projects, and massive financial waste. He cited international examples where projects were halted or countries faced global pressure due to neglect of environmental and social considerations.
Prof. Nawangwe commended the World Bank for its continued partnership with Makerere University, particularly in supporting the establishment and growth of the PIM Centre of Excellence, which he described as one of the University’s flagship initiatives with visible national impact.
“I see the work of the PIM Centre in government processes, in reports, and even in Development Committee meetings. That is real impact,” he noted, adding that strengthening in-country capacity through Makerere reduces reliance on costly external consultants.
He reaffirmed Makerere University’s commitment to supporting government through research, training, and policy-relevant knowledge, stressing that continuous professional development is essential in a rapidly changing world.
The Under Secretary, Ministry of Kampala Capital City and Metropolitan Affairs, Ms. Monica Edemachu Ejua, welcomed the training, describing it as timely and necessary given the challenges faced during project implementation, particularly in road construction.
Ms. Ejua, revealed that the training was informed by real and painful experiences, including fatal accidents on construction sites, some of which could have been avoided with stronger environmental and social safeguards.
“Environmental, social, and health and safety issues must never be downplayed. These considerations must begin at procurement planning, not at implementation,” she said.
She highlighted that procurement officers, engineers, planners, accountants, and administrators must all understand safeguards, noting that infrastructure development is inherently multidisciplinary.
“Development must be a blessing to communities—not a burden,” she added.
Ms. Ejua praised Makerere University for hosting the training and the World Bank for supporting government efforts to build institutional capacity, adding that learning does not end at graduation.
World Bank: Strong Country Systems Are Key to Development Impact
Presenting on behalf of the World Bank, Ms. Christine Kasedde, a Senior Environmental Specialist, explained that the training is part of a broader effort to strengthen country systems for managing environmental and social risks in development projects.
She noted that while the World Bank has committed over USD 4 billion to projects in Uganda, weak safeguards and capacity constraints have affected implementation and disbursement.
“Environmental and social safeguards are legally binding commitments. When they are not addressed properly, issues escalate to the highest levels of government,” Ms. Kasedde explained.
She outlined how the collaboration with Makerere University has led to the development of several short professional courses across CoBAMS, the College of Agricultural and Environmental Sciences (CAES), and the College of Humanities and Social Sciences (CHUSS). These courses address gaps in social risk management, environmental sustainability, health and safety, climate risk, and procurement.
Ms. Kasedde also revealed that the partnership has culminated in the establishment of an Environmental and Social Sustainability Centre at Makerere University, which will serve as a hub for training, research, advisory services, and independent assessments.
Procurement as a Tool for Sustainable Development
Representing the Public Procurement and Disposal of Public Assets Authority (PPDA), Ms. Mercy Kyoshabire, Director for Procurement and Disposal Capacity Building, emphasized that public procurement accounts for over 60 percent of government expenditure and must therefore be leveraged as a tool for sustainable development.
She reminded participants that environmental, health, and social safeguards have been embedded in standard bidding documents since 2019, urging procurement professionals to integrate sustainability throughout the procurement cycle.
“Sustainability is about the three Ps—People, Profit, and Planet. Procurement decisions made today should not compromise future generations,” she said.
Ms. Kyoshabire reaffirmed PPDA’s commitment to collaboration and capacity building, particularly with centres of excellence such as Makerere University.
A Model of Interdisciplinary Collaboration
The training also drew strong support from the Principal of CAES, represented by Dr. Patrick Byakagaba and, Principal CHUSS, Prof. Helen Nkabala, who emphasized Makerere University’s shift away from siloed approaches toward interdisciplinary collaboration in addressing national development challenges.
Prof. Edward Bbaale, Principal Investigator of the PIM Centre of Excellence, noted that the training responds to critical gaps identified at the pre-investment and procurement stages of public projects, particularly as Uganda pursues an ambitious growth agenda amid climate and social risks. Dr. John Sseruyange, the manager of PIM Centre of Excellence said, the week-long training is expected to strengthen the capacity of KCCA and GKMA implementing entities to integrate and manage environmental, social, health, and safety safeguards across the procurement and project implementation cycle, ultimately improving service delivery and protecting communities.
Away from the bustle of the city, in the calm setting of Mbarara, over 30 public service economists have gathered with a shared purpose: to strengthen the skills that shape how public resources are invested and how national development priorities are realised.
The two-week executive training on Economic Appraisal and Stakeholder Analysis, organised by the Public Investment Management (PIM) Centre of Excellence at Makerere University, officially commenced this week, bringing together public officers from across government, academia, state agencies, and civil society. At its core, the programme seeks to answer a fundamental question—how can Uganda ensure that every shilling invested in public projects delivers maximum economic and social value?
The training draws expertise from Makerere University, Cambridge Resources International (CRI), the Ministry of Finance, Planning and Economic Development (MoFPED), and the National Planning Authority (NPA), reflecting a strong partnership between academia, policy makers, and development practitioners. Participants represent a wide cross-section of institutions, including the Ministry of Internal Affairs, Uganda Tourism Board, MoFPED, Kiira Municipality, Wakiso Local Government, Kyambogo University, Makerere University, UEDCL, UNCST, UDC, the Uganda Police Force, Parliament of Uganda, and several civil society organisations.
Opening the programme on behalf of the Permanent Secretary and Secretary to the Treasury, Commissioner PAP, Ms. Gertrude Basiima, explained that the choice of venue was intentional. Holding the training away from the city, she noted, allows participants to concentrate fully and engage more deeply with the intensive content. Previous trainings held in similar settings, she added, had yielded positive results.
Ms. Basiima highlighted that the training is part of a long-standing strategic partnership between the Ministry of Finance and the PIM Centre of Excellence at Makerere University, housed in the School of Economics. Established in 2016, the collaboration was informed by diagnostic assessments that revealed persistent gaps in Uganda’s public investment management system—particularly in project identification, appraisal, selection, and implementation.
“These gaps are not merely technical,” she observed. “They determine whether public investments truly transform communities or fall short of their promise.”
The training builds on earlier modules in financial appraisal, equipping participants with advanced competencies in economic appraisal and stakeholder analysis. Through practical case studies and hands-on exercises, participants will explore demand forecasting, economic pricing, and sector-specific appraisal techniques applicable to energy, water, transport, and agriculture. By the end of the programme, participants are expected to competently conduct cost-benefit analyses and assess whether proposed projects merit inclusion in the national budget.
Ms. Basiima emphasised that while many feasibility studies are prepared by consultants, public officers must be able to interrogate, quality-assure, and defend these studies before decision-making bodies such as the Development Committee. The training, she said, is designed to position participants to do exactly that.
For Prof. Edward Bbaale, Director of the PIM Centre of Excellence, the training comes at a critical moment in Uganda’s development journey. With the country implementing ambitious programmes under the National Development Plan IV and the Ten-Fold Growth Strategy, public investment has become a central driver of socio-economic transformation.
Across the country, Uganda is investing heavily in transport infrastructure, energy generation and transmission, irrigation systems to respond to climate change, industrial parks, digital infrastructure, education, and health facilities. Yet, as Prof. Bbaale cautioned, the success of these investments depends less on the volume of funding mobilised and more on the quality of project preparation and appraisal.
“Economic appraisal must be seen not as a box-ticking exercise, but as a strategic tool for national transformation,” he said. “It enables government to prioritise projects with the highest economic and social returns, minimise fiscal risks, and ensure value for money.”
Prof. Bbaale also underscored the strength of the multi-institutional partnership supporting the programme, noting that it blends global best practices with Uganda’s policy realities. At the conclusion of the training, participants will receive a tripartite certificate jointly issued by Makerere University, the Ministry of Finance, and Queen’s University, recognising their enhanced expertise in public investment management.
For the Manager of the PIM Centre of Excellence, Dr. John Sseruyange, the training is as much about mindset as it is about technical skills. He encouraged participants to remain disciplined, engage fully, and build professional networks that will endure long after the two weeks in Mbarara.
“The skills you gain here will not only strengthen you as individuals,” he noted, “but will directly influence the quality of public investment decisions made across Uganda.”
As the sessions unfold over the next two weeks, the training stands as a testament to Makerere University’s enduring contribution to national development—building capacity, shaping policy, and preparing public servants to make decisions that drive sustainable growth, economic resilience, and shared prosperity for all Ugandans.
Beyond training, the PIM Centre of Excellence continues to play a broader national role through research and policy advisory services. The Centre has supported the review of Development Committee guidelines and convened national dialogue through its annual Public Investment Management Conference, including last year’s conference themed “Overcoming Implementation Barriers in Public Investment Management for Fiscal Sustainability.”
Dr. Aisha Nanyiti is a Lecturer at Makerere University’s School of Economics. She holds a PhD in Development Economics from Wageningen University, The Netherlands. Her research focuses on impact evaluation, causal inference, and behavioural economics, with expertise in Randomized Control Trials (RCTs), Lab‑in‑the‑Field experiments, and survey-based causal analysis. Aisha studies labour and financial markets, gender and women’s empowerment, poverty, and clean energy adoption, bridging rigorous evidence with real-world policy impact. She is also a Research Fellow at the Environment for Development Initiative (EfD‑Mak Centre), contributing to inclusive development and evidence-based policy in East Africa. She is the International Economic Association (IEA)’s featured economist for January 2026.