Business & Management
Business owners trained on social media usage in business operations by Makerere University Researchers
Published
3 years agoon

On Thursday 29th September 2022, happened a research dissemination workshop at St. Joseph’s Inn Virika-Fort Portal that presented a policy debrief on social media technology as a feasible strategy in catalyzing Sustainable growth of small businesses in Uganda. A case study of Mbale and Fort portal by Makerere University’s Business Management expert and Lecturer Dr. Kasimu Sendawula.
The research project themed “Strengthening the Social Media Competencies of Business Owner Managers for Sustainable Growth of Small Businesses in Uganda” objected at equipping business owner-managers with social media competencies that are relevant in boosting productivity, marketing and promoting business operations for sustainable growth.
The project team first conducted a needs assessment before training where it was revealed that 195 (92%) of the business owner-managers in Fort Portal and Mbale had never obtained training on social media usage. The research team engaged the project participants in a hands-on social media training and eventually social media platforms were integrated into the functionality of their businesses.
Uganda being the most entrepreneurial country in the world, it is unfortunate that 64% of businesses started do not live to see their first birthday and those that do, 30% collapse before their 3rd anniversary, this all has been made worse by the covid 19 pandemic.

This research further revealed that 85% of the participants demonstrated readiness to use social media in the operations of their business and 77% of Business owner-managers have smartphones. On the other hand, 87% of participants were concerned that social media platforms may make it easy for Governments to spy on their businesses hence Privacy and Security threats.
Dr. Kasimu Sendawula the project Principal Investigator reported that after engaging the Business owner-managers in a hands on training; they appreciated social media and opened up social media platforms, channels, and pages that were suitable for their businesses and that the project team used the training materials to develop social media digital training modules that can be adopted by institutions of higher learning to equip nascent entrepreneurs with social media competencies relevant for sustainable business growth.
Dr. Mercy Amayo the Representative of the Grants Management Committee (GMC), Makerere University Research and Innovations Fund applauded the project team for the job well done and also congratulated them upon winning such a prestigious grant.
Mr. Ssekyondwa Augustine a Business Process Analyst and National Information Technology Authority Uganda Directorate of E-Government Services added his voice to appreciate and congratulate the research team on doing such an impactful study. He encouraged the trained business owners to exercise their marketing goals in respect to computer ethics and patent rights of businesses to avoid falling culprits of plagiarism and offensive communication.

The research recommends that government of Uganda amends the current social media guide by integrating issues concerning social media usage by the business community as it will guide business owner-managers on the requirements and guidelines for social media usage, potential risks, security, transparency and the legal considerations of using social media in business operations, for small businesses will trust social media platforms and fully utilize them with a goal of fostering sustainable business growth in Uganda.
Further recommendations highlight that government integrates social media technology training in the skilling Uganda program to enable nascent entrepreneurs to acquire competencies needed to successfully integrate social media technology into the functionality of their startups for sustainable growth.
The Ministry of Education and Sports should encourage academic institutions to adopt the social media training modules developed from this project to equip learners with practical soft and technical social media skills to enable future entrepreneurs to acquire competencies relevant in launching social media platforms, selling and marketing online.
This study was spearheaded by Dr. Sendawula Kasimu, Professor. Peter Turyakira, Professor Grace Kibanja, Dr. Saadat Kimuli Nakyejwe, Ms. Najjinda Shamirah, Mr. Ashiraf Mutagubya, Mr. Muhsin Mutagubya and Ms. Betty Tuhaise: funded by the Government of Uganda through Makerere University Research and Innovations Fund (Mak-RiF).
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Business & Management
EfD Launches $30,000 Carnegie CECAP-funded Research Project on Household and SME Energy Efficiency in Uganda
Published
2 days agoon
May 15, 2025By
Jane Anyango
Kampala, Uganda – May 15, 2025
The Environment for Development (EfD) initiative at Makerere University has launched a two-year research project aimed at studying energy demand and efficiency among Ugandan households and small and medium enterprises (SMEs). The project, supported by a $30,000 grant from the Carnegie Corporation under the CECAP program, officially kicked off with an inception workshop held at the EfD Mak conference room on Wednesday.
Dr. Peter Babyenda, a postdoctoral researcher and lead investigator on the project, said the study will focus on identifying the key drivers of energy consumption at the household and SME level, particularly within the manufacturing sector. “We are investigating what factors determine energy use—whether it’s charcoal, LPG, or electricity—and how that use can be made more efficient,” he said.
The research is being conducted under the mentorship of Prof. Edward Bbaale, Director of EfD-Mak, and is part of a larger initiative under the Makerere University Directorate of Research and Graduate Training led by Principal Investigator Prof. Buyinza Mukadasi who also serves as Acting Deputy Vice Chancellor (Academic Affairs)

The project aims to provide evidence-based policy and awareness messages to improve energy efficiency in Uganda, amid rising electricity costs and population growth. “The only sustainable way to address rising energy costs is through improved efficiency,” Dr. Babyenda emphasized.
The workshop brought together stakeholders from the Ministry of Energy and Mineral Development, energy engineers, economists, and researchers from institutions such as the Economic Policy Research Centre. Their input is expected to help refine the study tools and shape data collection strategies.
Dr. Babyenda noted that the team will now revise its research instruments based on feedback from the workshop, and submit the tools for ethical review by the CoBAMS Research Ethics Committee. Field data collection is slated to begin in early June.

The study, selected through a highly competitive process that saw only 25 projects funded, is expected to culminate in two peer-reviewed publications and a comprehensive report. Dissemination efforts will target both policymakers and end users, including the Ministry of Energy and relevant community stakeholders.
“This project is a milestone for us at EfD-Mak. We are excited to contribute research that has the potential to influence national energy policy,” Dr. Babyenda said.
Dean Calls for Deeper Stakeholder Engagement and Practical Insight
The Dean of the School of Economics at Makerere University, Assoc. Prof. Mike Ibrahim Okumu, called for greater alignment between academic research and practical stakeholder perspectives in energy studies.
Congratulating Dr. Peter Babyenda and his team for securing the $30,000 research grant, Prof. Ibrahim praised the initiative as a reflection of both academic rigor and practical relevance.

“My understanding of inception workshops is that they are meant to test whether your conceptualization aligns with stakeholder perspectives,” he said. “The quality of feedback you receive depends on the quality of stakeholders you engage.”
Prof. Ibrahim emphasized the importance of engaging engineers in the electricity sector, arguing that understanding operational mechanisms is essential for any discussion on energy efficiency. “Efficiency is not just an economic concept—it’s grounded in how energy systems work, and that’s an engineering issue,” he noted.
He encouraged the research team to use the stakeholder feedback to refine their research tools and conceptual framework. Drawing from personal experience, he recounted how a paper he published in the Policy Review Journal originated directly from stakeholder insights gained during a previous inception workshop.

The Dean also stressed the need for inclusive dissemination strategies. “For any research to have real impact, it must involve the end users not just at the point of output but from inception through to delivery,” he said. “If you don’t speak to the people who use the energy, you lose the entire purpose of the research.”
Prof. Ibrahim closed by extending gratitude to all participants and reaffirming the School of Economics’ support for the EfD center. “What we’ve earned today are not just discussions, but deep mental insights that will shape this project going forward,” he concluded.
Participants Urge Deeper Energy Awareness and Policy Integration
Key stakeholders from government and academia called for enhanced public awareness and integrated energy policies
Esther Fiona Atek, an Energy Officer from the Ministry of Energy and Mineral Development, underscored the ministry’s interest in the project findings. “While we know how much residences consume, we’re particularly interested in how that breaks down between rural and urban areas, and within specific uses like cooking and lighting,” Atek said. “The research will inform future policies to promote energy-efficient technologies both in households and SMEs.”
Atek emphasized the study’s potential to support the ministry’s mandate to drive energy efficiency in the residential, commercial, and agricultural sectors. She highlighted the need for disaggregated data that can guide technology promotion and tailor interventions to actual consumption patterns.

Meanwhile, Dr. Abubaker Matovu Wasswa, Head of the Department of Electrical and Computer Engineering at Makerere University, called for broader public education on energy types and uses. “People often limit solar energy to lighting, yet it can do so much more. We must understand the different forms of energy—biomass, petroleum, LPG, solar—and how each can be used efficiently,” he said.
Dr. Wasswa stressed that energy sustainability requires a cultural shift in how Ugandans perceive and utilize various energy sources. “If we don’t educate users on energy efficiency across all forms, we risk wasting valuable resources and missing out on long-term sustainability,” he warned.

The EfD-led research project aims to provide actionable data and recommendations to improve energy efficiency across Uganda. Fieldwork is expected to begin in June 2025, with findings set to influence national policy discussions and promote smarter energy use in households and manufacturing enterprises.
Jane Anyango is the Communication Officer EfD Uganda
Business & Management
Macroeconomics Conference Addresses Opportunities and Challenges of Digital Payment Systems
Published
4 days agoon
May 13, 2025
By Noeline Nabukenya
On 8th May 2025, the School of Economics under the College of Business and Management Sciences (COBAMS) hosted the Macroeconomics of digital payment system conference at Makerere University. The conference was organised in collaboration with the Bank of Uganda
(BOU) and International Growth Centre (IGC), to promote use of digital financial services.
The conference was timely, coming at a time, when the world is experiencing a shift from moving with cash to accelerated digital transformation. The development has since penetrated the financial services market, promoting financial inclusion because of being secure and
convenient. Users have since observed an increase in speed, accuracy and reduction of transaction costs.
Uganda has made great strides in the adoption of digital technology. During the conference, the participants noted that the mobile money payment systems expedited the transfer of money. It is very fast, quick, convenient and affordable. The conference provided a platform to reflect on how that transition has happened and its impact on the economy.
Prof. Edward Bbaale, the Principal for COBAMS, welcomed delegates at the university and assured them that the conference would generate transformation and change in the business sector. He noted that digital payments have emerged as a critical tool in shaping the macroeconomic landscape of developing economies.

“The shift from cash to digital modes of transaction has profound implications for taxation, monetary policy, financial inclusion, and the efficiency of the financial system as a whole,” he observed.
He noted that the conference highlights the challenges of digital payments which have an implication to businesses; issues like mobile money taxation, digital financial service costs, interoperability, infrastructure gaps and remittance payments.
The conference therefore addressed the gap of mobile money taxation among other digital financial services and how they left out voices of the most affected-the small business owners. The participants called upon relevant authorities and stakeholders to consider making a redress.
“Uganda, like many of its regional counterparts, is standing at the crossroads of technological change and policy innovation. As digital financial services expand, we must understand their effects. This is not only a research imperative-it is a national necessity.”
Bank of Uganda expressed commitment of supporting digital financial services and creating avenues for accelerated development as the country embraces digital payment systems.
Dr. Doreen Rubatsimbira, the Head, Monetary Policy Analysis at BOU, said a technical team on block chain technology has been instituted to extend support to the journey of realizing digital financial services.

“We have also explored the visibility of the central bank digital currency and constituted a technical working group on block chain technology as a way of leveraging transformative technologies for the financial sector,” she stated.
On behalf of BOU, Dr. Rubatsimbira applauded Makerere University for their continued partnership on a number of activities that contributes to the economic growth of the country.
The university has worked with Bank of Uganda on different occasions because of the shared academic and policy goals. “This collaboration has led to a generation of economists and policymakers,” she said.
International Growth Centre Senior Country Economist, Dr. Nhial Kuch, said there is a steady progress in adoption of digital payment systems. As an organization, they are looking at providing more funding for evidence-based research to help policymakers come up with adjustments in policies that don’t clash with financial inclusion.
“When we think about tax policy, we must make sure that it is not contradicting other policies, the government is pursuing i.e. financial inclusion or access to innovative services or digital payments,” he said.

He underscored the significance of IGC funding towards evidence based research, noting that they funded the paper on mobile money tax, which is paying off by raising important dialogue that brings together researchers and policymakers, to sit in one room and address these issues and come up with some policy interventions.
“We also funded research on the Electronic Receipting and Invoicing System (EFRIS) which was creating confusion especially among business owners, but our intervention helped in interpretation of that tax,” Kuch added.
Prof. Ibrahim Okumu, the Dean, School of Economics, appreciated all partners especially BOU and IGC for their joint support to organize a colourful conference. He stressed that this kind of collaboration underscores the power of partnership in driving research, capacity building
and evidence-informed policy.
Through this partnership with the Bank of Uganda, Makerere University is scheduled to launch the Master of Science in Economic and Investment Modelling in August 2025, a program that will help strengthen the analytical capacity needed for sound public investment decisions.
Business & Management
Mak receives ICT equipment to boost teaching, learning, and research
Published
5 days agoon
May 12, 2025
On 5th May 2025, the Church of Jesus Christ of Latter-day Saints handed over 40 high-tech laptops and 10 projectors to Makerere University to facilitate teaching, learning, and research at the School of Business under the College of Business and Management Sciences (CoBAMS).
The handover ceremony commenced with a powerful prayer led by Sister Tracy Ence, a missionary from the Church of Jesus Christ of Latter-day Saints. In the prayer, she evoked God-the Almighty, to take control of the handover ceremony, blessing each individual with a generous heart, and blessing the Church and Makerere University as both entities embark on a journey of long-term partnership in the education.
The delegation from the Church of Jesus Christ of Latter-day Saints consisted of over 10 personalities from different professions and vocations who have dedicated their lives to the church and service to humanity. These brothers and sisters in Jesus Christ are volunteers who undertake projects for the good of the Church and God’s people.

Presenting the ICT equipment to Makerere University, the Head of Delegation, Brother Christophe Ge’rard Giraud stated that the church values education expressing their commitment to partnerships that promote spiritual and secular education.
Delighted about the partnership of the Church of Jesus Christ of Latter-day Saints and Makerere University, Brother Christophe said: “As a church, we love to get into partnership. Wherever our faith may be, we all believe there’s a God in heaven. This donation of laptops and projectors will strengthen and liven the classroom. We hope and pray that the donation will be a blessing.”
Brother Ambrose Kilama, the Stake President, a volunteer and an Ecclesiastic leader informed the audience that Education is the eleventh (11th) commandment in the Church. He re-affirmed that in the fulfilment of the 11th commandment, the Church of Jesus Christ of Latter-day Saints takes pride in education within and outside the church. “This is the beginning of the partnership. The donation symbolizes the commitment of the Church to undertaking partnerships in education.”

The handover ceremony was witnessed by the Vice Chancellor represented by Prof. Buyinza Mukadasi, the Acting Deputy Vice Chancellor (Academic Affairs), the Principal of the College of Business and Management Sciences (CoBAMS)-Prof. Edward Bbaale, the Dean of the School of Business-Dr. Godfrey Akileng, the Dean of the School of Economics-Dr. Ibrahim Mike Okumu, former Deputy Vice Chancellor (Academic Affairs)-Prof. Umar Kakumba and over 30 members of staff from the Department of Marketing and Management, and the Department of Accounting and Finance under the School of Business.
Listening to Dr. Jude Thaddeo Mugarura, Head of the Department of Marketing and Management, giving an account leading to the donation of the ICT equipment, the participants agreed that it was a divine connection. It also re-echoed the biblical teaching of the good Samaritan.
Dr. Mugarura revealed that the donation that the School of Business was receiving on 5th May 2025, started with an interaction with Dr. Phillip Mathemera, a Volunteer with the Church of Jesus Christ of Latter-day Saints in 2024. While at Makerere University main campus, Dr. Mathemera, who was trying to locate the College of Agricultural and Environmental Sciences (CAES), met Dr. Mugarura, and requested for directions. Attributing it to luck or God’s timing, Dr. Mugarura was the person present at the actual time when Dr. Mathemera was seeking help. They interacted, Dr. Mugarura directed him to CAES, and they also exchanged contacts for future correspondence.

Dr. Mugarura disclosed that when the Department of Marketing and Management was organizing an event and looking for sponsors, he pulled out the business card, to contact Dr. Mathemera for possible sponsorship.
Dr. Mugarura explained that during the telephone conversation, Dr. Mathemera guided him to explore support for a partnership rather than sponsorship for a one-off event.
Following the guidance received, Dr. Mugarura teamed up with Dr. Tibaingana to write a concept addressing the teaching and learning needs challenge in the Department of Marketing and Management.

Filled with joy, Dr. Mugarura briefed the audience inside the School of Business Conference Hall that the Church responded positively to the concept. “I am pleased to state that everything that we requested for in the concept was accepted. We have assembled here today, on the 5th of May 2025, to receive the ICT equipment. We pledge to put these items to good use as we advance digitalization in teaching and learning,” said Dr. Mugarura.
Receiving the ICT equipment on behalf of Makerere University, Prof. Buyinza Mukadasi reported that when he learned of this donation, he was filled with a deep sense of gratitude to God in heaven, the Church of Jesus Christ of Latter-day Saints, and the two (2) members of staff namely: Dr. Jude Thaddeo Mugarura and Dr. Anthony Tibaingana who wrote the concept on the teaching and learning needs.

Stating the need for high-tech equipment and accessories to deliver meaningful education, Prof. Buyinza noted that the donation of ICT equipment significantly impacts the teaching, learning and research agenda of the University.
Referencing the 4th and 5th industrial revolution that thrives on ICT and digital education, Prof. Buyinza re-affirmed that the equipment received will enable the members of faculty to play a pivotal role in the realization of University 5.0, which is built on integrated ICT.

Prof. Buyinza applauded Dr. Jude Thaddeo Mugarura and Dr. Anthony Tibaingana, members of staff in the Department of Marketing and Management for identifying viable friends.
Welcoming the delegation from the Church to the College of Business and Management Sciences (CoBAMS), the Principal-Prof. Edward Bbaale, notified the guests that the College consists of three (3) schools. These include: the School of Business, the School of Economics, and the School of Statistics and Planning, with each School having key departments. He also welcomed the staff from the School of Business that hosts the Department of Marketing and Management, and the Department of Accounting and Finance.

Prof. Bbaale commended the Church of Jesus Christ of Latter-day Saints for prioritizing partnerships, emphasizing that Makerere University values partnerships. “Building partnerships, collaborations, and internationalization are the cornerstones to build us up into a research-driven university,” he said.
Appreciating the Church of Jesus Christ of Latter-day Saints, the Principal highlighted that the donation of laptops and projectors was a timely intervention, presenting the teaching staff with the required equipment as they undertake roles to contribute to the research-driven agenda of the University. “The support comes at a time when digital training and e-Learning are taking centre stage at Makerere University, which positions our faculty to be active players in this journey.”
Presenting a brief profile of the School of Business, the Dean-Dr. Godfrey Akileng stated that the School, which has 43 members of staff, is renowned for championing entrepreneurship. He reported that the School holds the Annual Entrepreneurship week/expo, which provides a platform to students to demonstrate their business and entrepreneurship skills and abilities.

Highlighting the School’s exponential growth in terms of graduate training and supervision, Dr. Akileng said: “In 2011/2012, the School had only two members of staff with PhDs. Today, the number of staff with PhDs is 26. We have developed capacity over the years with staff able to teach and supervise the different PhD tracks, namely PhD by research and PhD by coursework. Currently, the School of Business boasts of 31 students who are enrolled on the PhD programme,” he remarked.
Dr. Akileng congratulated the faculty upon receiving high-tech equipment. He requested the department of marketing and management to evolve into a model unit in the promotion of e-Learning and digital education at the University.
Impressed by Dr. Anthony Tibaingana’s resource mobilization efforts in securing the donation, Dr. Akileng also thanked Dr. Tibaingana for his devotion to teaching, learning, and graduate supervision. “Dr. Tibaingana is a rising star. This year, Dr. Tibaingana supervised three PhD students to completion. We are proud of his work,” he remarked.

Dr. Akileng called upon the members of faculty to utilize the equipment in the execution of official tasks, to serve the students and the University at large. This will bring real progress and growth to the School and the University.
Contributing to the discussion, Ms. Ritah Namisango, the Principal Communication Officer who moderated the ceremony, informed the audience that Makerere University had embarked on the development of an e-Learning Digital Transformation roadmap for the next five years (2025-2030). Observing that this strategic step involves the acquisition of high-tech ICT equipment to enable the different players to undertake the required roles, Ms. Namisango appreciated the Church of Jesus Christ of Latter- day Saints for the generous donation.
Giving a vote of thanks on behalf of the members of staff, Dr. Pros Katumba, who teaches ICT and Strategic Management, flanked by Dr. Jamidah Nakato and Dr. Zaina Nakabuye, Lecturers in the Department of Marketing and Management, stressed that the ICT equipment received will enhance service delivery at the School of Business. “We have been having a gap in equipment. Thank you for this donation that will greatly impact teaching, learning, and research.”

True to the statement, that this was the beginning of partnership, Dr. Tibaingana ignited the audience when he reported that Dr. Mathemera had extended an offer to the 17 students studying marketing to undertake a driving course leading to acquisition of driving permits valued for 5 years. The training is scheduled to start after the end of Semester Two exams 2024/2025 on 17th May 2025.
According to Dr. Tibaingana, the sponsorship follows a guest lecture that was delivered by Dr. Mathemera in April 2025. “Thrilled by the interaction and enthusiasm of the marketing students, Dr. Mathemera generously offered the sponsorship,” he stated.
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