Business & Management
The Role of E-commerce in Commercializing Entrepreneurship Ventures at Mak
E-commerce, the process of buying and selling goods using the internet, is a great facilitator of trade. Owing to the reduced cost of doing business – in most some cases there is no need for a physical shop, increased efficiency – orders and stock are easily tracked, and increased access to geographically distant markets, E-commerce has become a game changer for businesses that have adopted it. Unfortunately, student entrepreneurs at Makerere University have not been keen to make the most of this avenue of doing business.
According to a team of researchers led by Dr. Hellen Namawejje from the Department of
Statistical Methods and Actuarial Science, College of Business and Management Sciences (CoBAMS), less than 10% of the business enterprises exhibited at the 2018 Annual Students’ Entrepreneurship Expo organized by the College were using pure e-commerce. With partial e-commerce, goods and services are sold through internet, but hand-delivered to customers while with pure e-commerce, all the process involved are digital.
The team, with funding from the Makerere University Research and Innovations Fund (Mak-RIF), therefore sought to understand this low uptake through a study titled “Commercializing of Entrepreneurship Ventures using E-Commerce: Evidence from Makerere University, Uganda”. Other members of the research team were; Dr. Proscovia Katumba-Department of Marketing
and Management, CoBAMS, Dr. Patricia Ndugga-Department of Population Studies, CoBAMS, Mr. Augustine Ssekyondwa, Directorate of E-Government Services, National Information Technology Authority-Uganda (NITA-U) and Dr. Isaac Shinyekwa-Economic Policy Research Centre (EPRC).
and Management.
Speaking at the dissemination event held in the CoBAMS Conference Room and virtually on Thursday 17th December, 2020, members of the Mak-RIF Grants Management Committee (GMC) in attendance thanked Government of Uganda for the generous funding that enabled the research team to conduct studies that can help address youth unemployment in Uganda. They equally paid tribute to the Chairperson GMC, Prof. William Bazeyo for his negotiation skills that influenced the Government to allocate the funding.
“With 70% of youth in Uganda currently unemployed, this study will be of great assistance in addressing this pertinent issue,” remarked Dr. John Mutenyo, a GMC Member. “I urge you to disseminate these findings widely so that the youth can know that there are other avenues through which they can get employment” he added.
Dr. Mutenyo reminded the audience that the call for RIF 3 (the third round of Mak-RIF funding) will go out early next year and urged them to prepare good proposals that can attract Government funding especially in research areas that address NDP III (the Third National Development Plan) and the SDGs.
“Entrepreneurship and E-commerce are currently big players in the economy of any country in the world. I believe that these findings are not going to end here but will be taken down to potential users and hopefully help them. This will boost the impact that we ought to see from these research funds” added Dr. Isa Kabenge, another GMC member.
When it comes to understanding business ventures, it is always advisable to hear from an established practitioner. E-commerce ought not to be the exception. Delivering a brief keynote address, Makerere University alumnus and Founder, Xente Tech Limited, Mr. Allan Rwakatungu paid tribute to his alma mater and the research team in particular for taking steps to bring more Ugandans into the digital economy.
Xente is a platform founded in 2016 with a vision to make every person and business join the digital economy. “The opportunities out there are immense, not only for users of the platforms but also for entrepreneurs who are able to harness them” shared Mr. Rwakatungu.
Taking an example of Jumia, he noted that although the company controls less than 3% of the total retail market in Africa, it is worth billions of US dollars. “To show you what that actually means, the percentage covered by Alibaba is about 25%, and when you look at the size of the Chinese market, the opportunities for growth are immense” he added.
According to Wikipedia, the Alibaba Group recorded a net income of US$ 19.82 Billion in 2020 and had over 117,000 employees as at 31st March 2020.
Addressing participants, the Dean School of Business, CoBAMS-Dr. Godfrey Akileng observed that the current disruptions occasioned by the COVID-19 pandemic have provided us all with an opportunity to rethink how we can better manage and do business. “Those who will not embrace international electronic payment systems will struggle as the pandemic continues to sustain itself.”
He added that the mix of entrepreneurship and e-commerce presents students of business with an opportunity to reflect further on the contribution of these areas to development. “Uganda is considered among top ten most enterprising countries in the world but unfortunately, the demise of these business startups is very high. I hope this research will help us illustrate how e-commerce can find a lasting solution in terms of sustainability of these firms.”
Giving an overview of the project, Dr. Prossy Katumba identified absence of delivery infrastructure and secure payment methods as two major barriers to the wider acceptance of E-commerce in Africa. “Several countries lack an organized physical address system, and cash on delivery is the main payment method that online merchants such as Jumia, SafeBoda, Café Javas, Xente among others must deal with.”
She added that the entrepreneurship course offered to all undergraduate students at the Schools of Economics and Business, CoBAMS as well as Masters of Business Administration (MBA) and Masters of Economic Policy and Management students equips them with skills that enable learners to start their own enterprises.
“We have some success stories that have come out of this entrepreneurship course such as Dalausi Juice in Wandegeya, which has become a must-have at high-end parties” shared Dr. Katumba. “This thriving business was birthed out of a simple coursework idea” she added.
Dr. Katumba equally made mention of Andrew Mupuya, who as a result of his course work in entrepreneurship went into the production of recycled paper, “and has as a result won many awards from various international organizations and been featured on CNN – we encourage our students to start small and grow their ideas into a formidable business,” she explained.
Presenting the findings, the Principal Investigator-Dr. Namawejje shared that 796 out of 1,320 students that took part in the 2018 Entrepreneurship Expo were surveyed. 47% of these were female while 53% were male. 77% of participants were below the age of 24 while 23% were aged 24 years and above. In terms of origin, 38% of participants were from the Western region, while 32% were from Central, 16% from Eastern, 8% from Northern and 6% either from other regions or of different nationalities.
Technology is an essential driver of e-commerce uptake. 88% of the 796 respondents used smart phones, while 52% used laptops, 4% used either desktops or tablets and 9% had no device to use. The high percentages recorded in the use of smart phones and laptops could imply that some respondents used more than one device.
Additional drivers of E-commerce uptake reported included; the Annual Students’ Entrepreneurship Expo that enabled budding entrepreneurs to practice what they had learnt in class and a regulatory environment that was conducive to doing business online – there are no restrictions imposed on entrepreneurs who posted their products and services on various platforms. The natural shift of businesses online due to the COVID-19 pandemic was also another driver of e-commerce uptake by both entrepreneurs and customers.
The findings further revealed that entrepreneurs employed three main models of E-commerce; Business to Customer (B2C), Business to Business (B2B) and Business to Government (B2G). At 80%, B2C had the largest share while B2G was understandably at only 1%. “Owing to the capital intensive nature of doing business with Government, we did not expect the B2G model to feature prominently in our findings” explained Dr. Namawejje.
At 95%, the use of Social Media Platforms dominated the channels employed by students to reach their customers. This was followed by Websites at 21%, Email at 18%, Mobile Short Codes (SMS Codes) at 4%, Word of Mouth at 1.8% and Making Calls at 0.8%. Platforms such as Facebook have already taken advantage of this trend by introducing Facebook Shops – enabling businesses to create online stores on Facebook and Instagram free of charge.
Despite the availability of free options for entrepreneurs to easily embrace e-commerce, it became apparent to the research team that some barriers were impeding this. The lack of e-commerce knowledge topped this list with 73% of entrepreneurs citing it. This was followed by the high cost of internet at 67%, Lack of access to gadgets at 54% and Poor Internet connections at 49%. Trust and cyber security issues were cited by 45% of respondents while Conservatism among community members accounted for 20%.
To help boost the commercialization of entrepreneurship ventures using e-commerce, the research team made the following recommendations at policy level;
- Government should provide subsidized or free Internet to Makerere University to enable students easily utilise online platforms for generating and nurturing entrepreneurship ideas and projects.
- Taxes on e-commerce enablers such as Internet and smart phones should be reduced as a way of attracting business enterprises especially the start-ups to take up e-commerce in their operations.
- Government should support building of e-commerce infrastructure at Makerere University since it’s a Government institution.
The dissemination event was moderated by Dr. Anthony Tibaingana from the School of Statistics and Planning, who last week disseminated his findings on “The impact of Skilling the Youth and Women in Household Enterprise Start-Up and Performance in Uganda”.
Article by Public Relations Office
Business & Management
The Academia & Government Officials Identify Research & Data gaps in the Management of Natural Resources in Uganda
Environmental economists and graduate students from Makerere University held a meeting with government officials to identify research and data gaps to address the persistent environmental and natural resources (ENR) challenges in Uganda.
The two-day researchers’ training organized by EfD Uganda was held at Esella Country Hotel in Kampala, on 14th and 15th March 2024,
Local Government (LG) representatives were brought on board to help understand policy research questions in the local government that researchers can leverage to generate evidence to inform policy implementation and improvement in service delivery and environmental protection in general. The District Natural Resources Officer for Wakiso, Rebecca Ssabaganzi, was the lead facilitator.
The national policymakers, on the other hand, presented policy, capacity, research, and data gaps that researchers can focus on to improve their work. Ronald Kaggwa from the National Planning Authority facilitated the training.
Center Director Edward Bbaale said the purpose of the workshop was to identify what natural resources and environmental issues are being pitched in National Development Plan (NDP) IV and how Uganda is transiting from NDP III to NDP IV to inform their research.
“This is a great opportunity for our researchers to have a deeper discussion with the local government and National Planning Authority on critical issues and that the government is focusing on so we can ensure that our research is policy-relevant,” said Edward Bbaale.
He urged the government to reduce taxes on renewable energy as a key tool to encourage the public to drop the use of biomass which has negative effects on the environment and human health.
“Transitioning from the dirty sources of energy to the cleaner sources of energy is a very expensive venture and it requires infrastructure investments. We would like to hear about green financing and what the government is planning to do to raise the money,” he remarked.
From the Local Government presentation, Ms. Rebecca Ssabaganzi focused on the role of Local Government in protection of natural resources, the structures, challenges and capacity gaps for research. Ssabaganzi stressed the need to raise public awareness on the sustainable use of the environment and conservation as an obligation for everyone, the need for mindset change for the public to adopt alternative energy sources and investing in eco-tourism as well as the regulation of building substances and valuation as a basis for revenue assessments and best development use.
She explained that poor management of water, environment, and natural resources coupled with the worsening effects of climate change have resulted in high exposure to hazards and disasters, with limited capacity for climate change adaptation and mitigation, low disaster risk planning and rampant degradation of the environment and natural resources caused by low enforcement capacity.
From the national planning perspective, Ronald Kaggwa highlighted the persistent ENR management challenges inherited from NDPI, II, III to IV.
These include deteriorating state of ENR, enforcement and compliance challenges, limited use of economic incentives and income poverty among the ENR-dependent populations. Kaggwa also reported that there is low value-addition to ENR, excessive reliance on the market prices to make major decisions and challenges on how to balance the benefits and real costs of natural resource conservation.
Kaggwa proposed some thematic areas for research to inform policy. These include reviewing policy, legal, and institutional frameworks for effective ENR governance and management; reviewing the effectiveness and efficiency of the program approach to ENR governance and the likely impacts of the rationalization of ENR institutions on performance;
Other research areas proposed are coordination, regulation, and monitoring of ENR management at LG and national levels, exploring the feasibility of economic instruments for ENR management, and the public good and trans-boundary nature of ENRs and governance challenges.
Key takeaways from the workshop
From the presentations and group discussions, the meeting agreed on key thematic areas for research including valuation of existing resources, appropriate mix of policies, stocktaking of existing data and the role of decentralization in protecting the environment. Other proposed areas are climate financing and transitioning to a low-carbon economy, cost-benefit analysis for an energy transition and climate change and its effects
The meeting also resolved to strengthen collaborations between Makerere University‘s existing projects, government ministries, departments and agencies, development partners and international agencies, financial institutions, and civil society organizations.
EfD-Mak to prepare research proposals and tailored courses
Uganda’s IGE policy engagement specialist Peter Babyenda said the meeting identified the capacity gaps in Local Governments that the center can fill, by preparing tailored courses to address gaps. The courses would entail training Local Government workers in data collection, evaluation of natural resources, stakeholder engagement, mindset change, and feasibility studies
For the researchers, the meeting informed them of where they are needed and their role at a national level.
“We are preparing our research proposals to have multidisciplinary research projects, which means, we need sociologists, accountants, statisticians for data collection, etc. but also, a partnership between academia and policymakers”, Peter Babyenda said.
The center will build on key issues generated from the meeting.
Jane Anyango is the Communication Officer EfD Uganda
Makerere University in collaboration with three partner companies have recognized and awarded best performing business graduates of the 74th graduation who were conferred with bachelors and Masters in January.
The companies including Prudential Uganda, ACCA, and EPRC presented to graduates with cash prizes, mentorship and training opportunities in the companies.
The recognizing and awarding ceremony was held at the School of Business, Makerere University on March 12 from where 12 graduates from the College of Business and Management Sciences (CoBAMS) received their prizes.
While addressing the graduates and their parents, Prof Barnabas Nawangwe, the University Vice Chancellor, congratulated the awardees upon obtaining good degrees.
“It is very difficult to get a good Makerere degree. If you are being honoured you have got a first class, you must count yourself extremely clever and also blessed by God,” Prof Nawangwe said.
The VC said he has struggled to create a conducive learning environment for the students by restoring discipline among the students to connect them to the world.
“We have been trying hard to restore discipline and people didn’t know. So if you go anywhere in the world people know Makerere is a serious university and you will be considered favourably compared to other people.”
Makerere has maintained partnership with companies already thriving in the industry to help students get exposed to the field of their work and also get opportunities through graduate training to gain experience.
Prof Nawangwe has signed several memorandums of understanding over the years with those companies and the relationship have been so helpful especially for self-growth of Makerere products.
“Our partners are in the industry understand it better than we do. When they come and inspire you, they add to what we have done here to encourage you and give you more confidence that you can go out in the world and serve humanity and succeed,” the VC told graduates.
He encouraged students to look out for opportunities across the world.
“We are living in a very competitive world because currently you may find there are around 200,000 students in Uganda with degrees and yet jobs are very scarce.”
He recalled in 1970s, when he was a student at Makerere and they were not more than 2000 people studying at the time and it was a sure deal for all of them to get employed somewhere.
He discouraged graduates against walking on the streets of Kampala looking for jobs and encouraged them to try out international opportunities and self-employment.
“The good thing the population in the rest of the world is going down. It is only in Africa where the population is going up. With the decrease in population, there are many countries where there is a big deficit of skilled workforce.”
Prof Eria Hisali, Principal COBAMS, pledged more support to this year’s academic giants and promised to provide them with all the necessary assistance they may need.
“We have quite a number of initiatives and when we call upon you to participate in some of them, please respond positively. We are still fully available to support you in any way possible,” Prof Hisali said.
The principal lauded the VC for his tireless efforts to partner with different companies through MOUs he signs every now and then.
“For any MOU that comes his way, Prof Nawangwe has been there for us to sign them on behalf of the university,” he said.
Prudential Assurance
The CEO of Prudential Assurance, Mr Tetteh Ayitevie congratulated the graduands saying “your relentless pursuit of knowledge and your unwavering determination have set you apart as the best and brightest in their field.”
Mr. Tetteh revealed that with the support of their Support Scheme, the awardees are not only receiving financial assistance but also mentorship and internship opportunities that will propel them towards success in their future endeavours.
Prudential Uganda rewarded the top five Actuarial Science students with $500 each.
Additionally, through the Prudential Actuarial Support Scheme (PASS), these students will receive scholarships fully covering their professional exam fees.
In total, Prudential Uganda has dedicated one hundred and thirty-five million shillings (UGX 135,000,000) to support the students.
The country Manager of ACCA Uganda, Ms Charlotte Kukunda, said while awarding the best student of Bachelor of Commerce, Mr ………………. And reminded the students of the exception that ACCA granted students of Commerce (Accounting). The students get 9 exceptions at ACCA level.
Ms Fatumah Namubiru from Economic Policy Research Centre (EPRC), congratulated the Sebuliba Jude, upon emerging the best Masters of Economics students and also called on the female students to strive hard to be among the best. Jude received a placement as a research fellow at EPRC and Shs1.5million.
Best students
Jude Sebuliba, the best student in the Masters of Arts in Economics with CGPA of 4.95, said the conducive learning environment created space and time for them to read his books.
“I dedicated much of my time to books, perseverance, God and parents were all part of my journey up to this milestone I have reached today,” Sebuliba said.
His research was about the impact of remittances to inflation in Uganda and his findings revealed that there is a positive impact between inflation and remittances.
“Many people go out but we don’t know the impact of the money they get to our economy.”
The best Master’s student now is eyeing a PhD if any opportunity avails and is currently blessed with a job at the Economic Research Policy Centre of Makerere University where he is employed as a researcher.
Derrick Amanya, Bachelor of Commerce (BCOM) graduate, scored a first class of CGPA 4.54 and attributes excellence to hard work and group discussions.
The research he conducted from Mbarara District was about ‘How sustainability can be adopted in furniture” He looked at ways to make furniture that has metallic components in an effort to reduce deforestation in the country.
“My research found out that if certain components of furniture are used on metallic components, it can reduce on depletion of forests to up to 60 percent,” Amanya’s findings revealed.
The fresh graduate is now enrolled for CPA and he is sitting his first exams in June, thanks to great partners, the ACCCA.
Anneliz Namuddu, B. Sc. Actuarial Science graduate, as well prioritized discussions after believing at University if you are not a part of any discussion group, you cannot understand the concepts.
“I always trusted God in addition to serious attention I gave to books and ensuring that she prepared for her exams in time not waiting for the last minute to panic.
Her research was about factors influencing expenditure among women in rural areas of Uganda. And used secondary data which she converted in to small variables that were convenient for her.
The research findings indicated the expenditure is mostly influenced by the sources of income women are getting and from the kind of family they are in. Is it a single parent home or are they married.
“I thank Prudential for the scholarship they gave me to do the certification that confirms me to be a qualified actuary,” Namuddu said.
The best students B.sc Actuarial Science
- Muhumuza Mark
- Kobugabe Michelle Audrey
- Uwera Ruth Michelle
- Bunjo Steven Hugh
- Namuddu Anneliz
Best students Bachelor of Commerce
- Lwamasaka Prosper
- Nanfuka Sheebah
- Amanya Derrick
- Birungi Mercy Olivia
- Kaganzi Devis
- Namubiru Phionak Rebecca
Best Master of Economics
- Sebuliba Jude
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