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Gender Mainstreaming Directorate Tips Students on Personal Branding
“Change your mindset and stop giving reasons, which reasons don’t put food on the table. This world has two types of people; the result people and the reason people. Which one are you?” Daniel Choudry asked his audience. “The reason people will give all excuses as to why they can’t do or achieve something and end up blaming everything around them including their parents, but can’t blame themselves. The result people are those who have an “I CAN” internal dialogue and see the opportunities and possibilities in everything,” he further explained.
On Thursday, 18th April 2019, 100 students gathered in the Senate Conference Room to participate in a workshop on how to get jobs and handle life after campus. The session was organized by Gender Mainstreaming Directorate (GMD), Makerere University as part of their program of training the scholarship beneficiaries.
The Guest Speaker and Director of the Daniel Choudry Sales Institute Mr. Daniel Choudry advised the students to always have a unique identity that makes them stand out in the job market by building a personal brand.
Giving the opening remarks, the Director Gender Mainstreaming Directorate (GMD), Dr. Euzobia Mugisha Baine thanked Daniel Choudry for accepting to pass on life changing tips and advised the students to take note of every single word. She called upon the students to adopt some life principles such as integrity, patience, trust and faithfulness which may not be taught in class but are essential for any employer before he/she entrusts anyone with his/her business. Dr. Euzobia also urged the students to develop an attitude of hard work if they are to become successful.
“I know that you all want to be successful people in this country but what are you doing to achieve this? Your performance decides which position you should be; schedule yourselves and know where you are to be at any given time. Take advantage of the free time you have by doing productive things that will result in good fruits,” said Dr. Euzobia
She called for teamwork among students while at their places of work and advised them to develop passion to learn what they don’t know as well as being flexible in all situations and jobs.
“Have one thing in you that will always make you stand out and that one thing will always qualify you for a job. The bosses in those companies are looking for one unique element in you that others may not have. Always strive to build a personal brand and that brand will take you where you want to reach; have a good identity and people will look for you,” advised Mr. Choudry as he started out.
He further encouraged the students to have personal ambitions, belief and trust in even before others see the potential in them.
“There is no such a thing as a man who was born great, instead, they were just once like you and with positive mindsets, aggressiveness, good attitude and belief and trust in themselves, they stretched to be productive and became what we see and admire in them now,” remarked Daniel, citing examples such as the President H.E. Yoweri Kaguta Museveni and the Vice Chancellor, Prof. Barnabas Nawangwe.
He advised them to make good use of all networking opportunities as it helps them generate new knowledge and ideas from people who have succeeded in life. Networking, he added, also helps to create new friends and pave way for job opportunities.
Mr. Choudry further called upon the students to be persistent. He shared an example of a scientist who made the bulb but failed 99 times and only succeeded on the 100th try. He continued and encouraged them to take all the little steps that come their way other than seating back waiting for the bigger opportunities.
“It’s always better to start with the small opportunities. Sometimes you have to first get some experience for before you actually get there. Pay the price and you will get where you want to be. You can’t seat home and spend every single day watching television and doing nothing and then expect to compete for a job market with someone who has been gaining some experience elsewhere. Remember we are all competing for the same piece of cake,” he illustrated.
He condemned the act of pride, ego, attitude and foolishness exposed by the youth which characters don’t draw responsible people towards them but instead pushes them away, reminding them that only the humble succeed in life.
“Showing off prominent body features doesn’t portray sense in you, be a woman of virtue and dignity and avoid hopeless relationships. When you look smart, you attract people; being a slayer takes you nowhere but simply indicates the level of your unseriousness. To the men, it’s useless to look hot or handsome when your pocket is penniless. Don’t objectify women. If you don’t mean to be with her, don’t mess with her emotions; you need people to like you because if they don’t then they won’t give you opportunities,” Daniel advised.
He amused the audience when he stated that bosses in the job field don’t recruit based on impressive papers but rather based on the person’s ability. Here he clearly illustrated that first class degrees are not what employers are looking for as there are many people with good papers but can’t justify their performance by producing good results in their job placements.
Mr. Pade Brian from Daniel Choudry Sales Institute additionally advised students to develop hunger for jobs if they are to enter into the competitive job market. He also advised them not to undermine any job that comes their way as long as it’s a clean job.
He echoed that a degree is just a stepping stone in one’s job and tipped the students on the A life principles namely: Accept who you are; Adopt what you are; Advance what you have achieved for a better level of life; and Attitude, passion and skill in combination.
Mr. Pade also advised them to avail themselves for volunteering opportunities that come their way and avoid priotizing money at the top of everything.
“Most of you mind about money, but money comes at a certain time. Sometimes you have to volunteer as it’s through those volunteering opportunities that you will be able to get job connections that will lead you to where the money is,” advised Pade.
Ms. Justine Nakanwagi a Mak alumni thanked the Directorate for organizing the life changing seminars as they impact a lot on students’ careers. She revealed that she was once a student sponsored by Mak Gender Mainstreaming Directorate and out of similar life changing seminars, she was able to get in touch with Daniel Choudry Sales Institute and was later employed as a Senior Sales Associate.
She advised her fellow youth to have the passion to doing things they have never done and to develop goals and work hard to see that they are all fulfilled.
Article by Rachael Kanyi, Volunteer, Mak Public Relations Office
Makerere University, through the Makerere University Convocation (MUC), has hosted the first-ever CEOs/Investors’ Round Table Summit on Tuesday, 2nd September 2025. The historic event brought together alumni, Chief Executive Officers (CEOs), and stakeholders in a distinguished assembly aimed at re-imagining the university’s role in national and continental transformation.
The Convocation, which serves as a critical forum for foresight and life-transformational dialogue, unveiled five transformative points carefully crafted to transform Makerere from a symbolic “ivory tower” into an “impact tower” that influences the country and the world more than ever before.
Government Endorsement and Call to Action
The Chief Guest, Prime Minister Rt. Hon. Robinah Nabbanja, was represented at the event by the 3rd Deputy Prime Minister, Rt. Hon. Rukia Nakadama Isanga. She conveyed warm greetings from H.E. the President of Uganda, Gen. Yoweri Kaguta Museveni, and the Rt. Hon. Prime Minister.
She commended the Convocation for convening under the summit under a significant and timely theme: “Exploring the Opportunities for Entrepreneurship, Innovation and Value Creation for Accelerated Socio-Economic Integration and Development of Sub-Saharan Africa.”
She described the summit as not just a gathering but a journey and a call to action, urging academia, industry, and government to align efforts with Uganda’s and Africa’s transformation priorities.
Framing her remarks around the World Bank’s guiding principles—Trust, Humility, Inclusion, Collaboration, and Knowledge—she explained:
- “Trust must be built between government, academia, and business… the gathering reflects the trust in CEOs and investors to walk this journey together.”
- “Humility requires listening and learning, recognizing that no single institution has all the answers.”
- “Inclusion reminds us that no youth, woman, or marginalized group should be left behind in transformation.”
- “Collaboration is the currency of progress, necessary for solving complex challenges across sectors.”
- “Knowledge remains our greatest asset, with Makerere University demonstrating its importance in moving from ivory towers to communities to transform lives.”
She then unveiled a “massive transformation purpose”, commissioning five working teams led by CEOs and investors. The teams, nominated lead persons, and their respective objectives included:
- From Ivory Tower to Impact Tower – Dr. Patricia Ojangole (UDB) with Patrick Ayota (NSSF), translating research into market-ready innovations.
- Diaspora Dividend vs Brain Drain – Jennifer Bamuturaki (Uganda Airlines) with Michael Mugabi (Housing Finance Bank), harnessing diaspora capital, skills, and mentorship.
- Intergenerational Knowledge Bridges – Fabian Kasi (Centenary Bank) with Ajay Kumar (Quality Chemicals), institutionalizing mentorship and reverse mentorship.
- Climate and Infrastructure Leadership – Proscovia Nabbanja (UNOC) with Silver Mugisha (NWSC), anchoring research in energy security, green transition, and infrastructure.
- Pan-African Digital and AI Advantage – Sylvia Mulinge (MTN Uganda) with Mumba Kalifungwa (Stanbic Bank), positioning Makerere as Africa’s digital and AI hub.
She pledged full government support, noting that the teams would convene in the Office of the President. “This summit is not ceremonial but a covenant,” she stressed.
The Minister’s Reflection
Hon. Balaam Barugahara, State Minister for Gender, Labour and Social Development in charge of Children and Youth Affairs, emphasized that the summit was not a party but a process of transformation.
Drawing from personal experience, he recalled joining Makerere in 2000 and completing his degree in seven years due to balancing work, hustling for fees, and studying. He praised the university’s role in shaping his success and highlighted recent developments such as the renovation of Mary Stuart Hall and revamping the Main and Western gates, as milestones that have enhanced Makerere’s image. He equally applauded the curbing of staff and student unrest.
He noted that the summit aimed to facilitate networking, mentorship, career opportunities, and university development, signalling collective commitment to Uganda’s transformation.
Council’s Vision: A Legacy Re-imagined
Representing Makerere University Council Chairperson Ms. Lorna Magara, Prof. Sarah Ssali described the summit as a “historic alumni CEO investor round table” and a reaffirmation of Makerere’s role in Africa’s development. She described the university as a “cradle of leadership, innovation and resilience”, noting that the gathering’s objectives included fostering partnerships, showcasing research, launching a fundraising drive, and strengthening alumni engagement. Prof. Ssali emphasized that alumni relations must go beyond occasional financial contributions during events, to continuous communication and genuine relationships. “This summit marks the start of a journey, not just an isolated event,” she reechoed.
Vice Chancellor on Unlocking Makerere’s Potential
Reflecting on the theme of his bid for the Office of Vice Chancellor, “Unlocking the Potential of Makerere University,” Prof. Barnabas Nawangwe noted that while many only celebrate the absence of strikes, behind the calmness is a vibrant transformation.
He highlighted Makerere’s alumni strength, with over 20,000 CEOs globally, and underscored their contributions to Uganda’s economy, governance, health, sports, and research. “What would Uganda do without Makerere?” he pondered. Prof. Nawangwe quickly added that the moment was ripe for Makerere to collaborate more with diaspora alumni so as to tap into fast-evolving niches such as blockchain.
Convocation’s Strategic Role
MUC Chairperson CPA George Mugabi Turyamureeba outlined the Convocation’s mission to support the university’s growth and well-being. He highlighted innovations such as the Convocation House, the annual luncheon for first-class graduates and their parents, mentorship programs, and the MUC SACCO as initiatives that his team had established and promoted during the term so far. The Chairperson nevertheless urged the CEOs present to enable the Convocation have greater impact collaborating on existing as well as envisaged projects such as the Convocation Innovation Centre.
Adding her voice, Vice Chairperson Ms. Grace Cherotich Ruto urged participants—described as “movers and shakers” of Uganda’s economy—to ensure that their decisions today would be celebrated by future generations.
Keynote Address: The Journey’s Just Began
In his keynote, Dr. Peter Kimbowa, Founder and Board Chair of the CEO Summit and Makerere alumnus, congratulated his alma mater on the initiative and reaffirmed the Convocation’s strategic role.
He emphasized that the Round Table Summit should not be seen as a one-time event but as an ongoing journey, echoing American Football Player Jalen Hurts’ mantra: “There’s no arrival. Only the journey.” Dr. Kimbowa defined the Convocation as a community of leaders, alumni, and faculty united by heritage and vision. He described it as a bridge connecting:
- The past to the future,
- Business and industry to academia, and
- Learning to market needs.
He stressed that the Convocation’s ultimate goal was to transform Makerere into a self-sustaining engine of innovation, opportunity, and national transformation. Drawing on corporate insights, he challenged participants to always ask “what is the next opportunity?” and warned against complacency. He unpacked the massive transformation purpose structured around five working teams which MUC has developed, whereby corporate chief executives from Uganda are called upon to lead collaboration with the university. He highlighted the importance of mobilizing talent to connect with successful Ugandan alumni, underscoring the need for local CEOs to harness talent in the diaspora. He emphasized deliberate action, mobilization of global alumni talent, and collaboration between CEOs and the university to sustain transformation
Panel Discussions and Triple Helix Framework
The day’s panel discussion featured Mr. Samuel Mwogeza (Executive Director, Stanbic Bank), Mr. Peter Sibukule (Headmaster, Busoga College Mwiri), Mr. Clovice Bright Irumba (Petroleum Authority of Uganda), and Ms. Grace Cherotich.
Mr. Mwogeza stressed the need to commercialize university prototypes and ideas. He explained that banks like Stanbic use their networks to strengthen innovators’ business cases, preparing them for market entry. Mr. Sibukule on the other hand called for transformation of mindsets right from secondary school level so that students are well primed to communicate, collaborate, uphold integrity and good work attitudes over qualifications in the marketplace. Mr. Irumba highlighted efforts by the PAU to create more opportunities for Ugandan entities to get involved in the oil and gas sector thanks to gaps highlighted by a study undertaken by the Economic Policy Research Centre (EPRC). Ms. Cherotich on the other hand invited CEOs to take interest in research outputs of the Makerere University Research and Innovations Fund (Mak-RIF) and reassured the audience of the Convocation’s readiness to provide a trusted platform for engagement with industry.
Contributing to the day’s discussion, Prof. Eriabu Lugujjo, Executive Director of the Uganda Vice Chancellors’ Forum (UVF), reminded the audience of the “Triple Helix” model and it’s underlying policy frameworks that in the recent past guided collaboration between universities, government, and the private sector. He observed Uganda’s lack of a robust framework, and called for policies that tie tax incentives to university support by corporations and other business entities.
Proceedings
The inaugural edition of the summit was moderated by Dr. Tayeebwa William from the Department of Journalism and Communication who doubles as Managing Editor Makerere University Press and Dr. Viola Karungi from the Department of Performing Arts and Film (PAF).
The PAF team took charge of the leading the anthems and day’s entertainment, which included a poetic presentation of the Makerere University Anthem.
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