General
Capacity Building for FSF Scholars at Makerere in Self-Marketing, Relationships, Academic Excellence and Career Planning
Since 2001, the Gender Mainstreaming Directorate (GMD) has been implementing a Female Scholarship programme under the Makerere University Female Scholarship Foundation (FSF).In addition to the tuition and living expenses, GMD equips the scholars with various life and soft skills that are crucial in succeeding beyond university education. In this respect, GMD organised a two-day capacity building workshop from 8th- 9th February 2018 in the Makerere University Senate Conference Halllevel four under a theme: “self-marketing and career success”. Over 70 female scholars attended the training and it was facilitated byreputable trainersfrom Daniel Choudry Sales Training Institute, the Gender mainstreaming Directorate and Public Relations Office Makerere University.
According to the Ag. Director Dr.Euzobia Mugisha Baine, the capacity building training aimed at enhancing scholar’s skills and capacities in social and academic life at campus and beyond. The two- day training also focused on providing academic mentoring and psychosocial support to scholars while at university. The content of the training included introduction to critical and mind wooing aspects of career choices, managing social and intimate relationships and achieving academic excellence, the power of communication, building self-confidence, entrepreneurship, effective use of social media, masterly of academic rules and regulations among others.
Addressing the scholars,Dr. Euzobia Baine emphasised thatthe capacity building trainingaims at introducing the scholars to have a glimpse into the real world of hustling at work and how to overcome the social challenges they might face when pursuing their dreams. She therefore urged scholars to take each and every point at the workshop seriously and embark on a journey that can positively change their lives.
“You have to understand that besides academic life there is also asocial world and, these two complementeach other. If we are to succeed we have to balance academic and social achievement. Attain the good grades, plan your life and aim high for your career, so that you can achieve and succeed in both arenas, which is not a smooth journey,” she said
She thanked the facilitators for dedicating the two days to have serious and constructive interactions with the scholars when she said, “I am pleased that we have some of the best facilitators in the area of self-marketing, communication, career planning, entrepreneurship among others. They have dedicated their time to see to it that you receive the knowledge we believe is going to aid your journey to success.”
Dr. Baine appreciated the team work exhibited by her colleagues in the Directorate in organising the workshop, as well as Makerere University Management, Council and University community for the tremendous support towards the scholars. In a special way, she thanked the Carnegie Corporation of New Yorkwhosponsored the activity and all the various funders of the Female Scholarship Foundation for helping the disadvantaged Ugandan girlsto attain Universityeducation.
During the interactions, Daniel Choudry the Director of Daniel Choudry Sales Training Institute and also a Lecturer at Makerere University Business School urged scholars never take the power of self-marketing for granted. According to him, youth have left the power of branding and marketing to businesses and organisation forgetting that their personalities areequally very important in achieving their goals. He therefore encouraged them to focus on building the reputable and respected personality that can attract them to market themselves socially and professionally.
“You should be aware of your own strengths and weaknesses. Start by reflecting on your distinct talents, skills, and academic or professional achievements. Your marketability is largely affected by how much you believe in yourself. In essence, good self-promotion starts with self-confidence. Your own perception of yourself will help you begin to assemble your “brag bag”, that unique picture of who you are personally and professionally”, he said.
He advised the scholars to always be keen on the kind of friends they associate with since this is highly considered to be the greatest measurement to someone’s success. “Be friends to people that can add value to your life, have friends that can be of great importance to realising your dreams, if you associate with turkeys, you will never fly like eagles. The friends you have influence your character, sometimes without you realising it,” said Choudry.
Ms. Lucy Athieno, the Executive Director of Eco-Pads Uganda and also an Alumni of the Female Scholarship Initiative (FSI), shared her entrepreneurship journey on how she managed to become one of the successful female entrepreneurs in the country. According to Athieno, it is important to understand the community needs since this helps someone in knowing the target and the kind of services or goods to bring on market. She also tipped the students on how they can apply for grants and funds to expand their businesses when she said, “be sure that your proposal has the basics that a funder can find attractive to give you his or her money. When pitching your idea, always speak to someone’s heart and emotions and always associate with people who are better than you because you can learn a lot from them.”
She also shared with students the power of storytelling and how her story led her to acquire more funding for her business. “The power of storytelling is very important but how do you tell your story? Do not hesitate to tell someone about that one thing you always wanted to do, if it is a good idea people will always pick interest and support you. We can always be what we want if we work for what we want, always attract your respect and reflect that thing you desire, become what you respect and mirror what you admire,” she said.
Discussing the importance ofthe power of small habits in building people’s career and image, Mr. Eric Tumwesigye the Female Scholarship Foundation Desk Officer in the Gender Mainstreaming Directorate, cautioned scholars on their behaviour and attitude towards people and jobs. According to Tumwesigye, some youth are lazy, lack proper strategic plans and are poor in time management. They have exhibited poor communication skills and can no longer respect their elders. He therefore called for order among scholars and emphasized the need to revamp the youth image in the career sector.
“We are what we have become mainly because of our habits. We have diverted from our societal norms and we have fully neglected our societal habits. They might be simple, and small but they carry the highest value and respect, keep time, have a proper communication and respect the elders then you will win that big deal you have always yarned to attain,” he said.
On the second day of the workshop, Mrs. Alice Ddamulira, a facilitator from Sales Training Institute and Director, St. Mark’s College Namagoma, engaged scholars on relationship matters. She encouraged scholars to develop strategy and plan for their relationship journeys. “We should understand ourselves before we go in for love. We need to be the person we would admire to meet,”she stated.
Speaking about relationship dilemmas, Mrs. Ddamulira advised scholars to shun all the fears and myths on relationships and work towards a successful and a happy life ordained by God. She encouraged scholars to properly take care of their bodies and always hold onto their values and principles when it comes to relationship issues.
“Be cautious about self-talk, people love people who are confident. Understand that gracefulness and decency make a lady desirable and powerful. Be graceful and decent in speech and dress. Uphold yourprinciples and values, those who are attracted to you as a person will come and approach you,” she said.
The Makerere University Senior Public Relations Officer, Ms.Ritah Namisango advised scholars to work hard and excel academically. To her, academic excellence is the only way scholars can appreciate their funders for the great work they have done in nurturing their future.
“If someone has given in their best to make sure you are here, return one favour and give your best academically. Excellence is not an option, it is a must. Work out the strategies for excellence,” she said.
The Deputy Director (teaching, Learning Research & Innovations) in the Gender Mainstreaming Directorate, Ms. Frances Nyachwo called for persistence and patience among scholars. She encouraged scholars to pursue their goals and always havea creative mind that can generate income for them.
“Take the initiative to work towards that goal that you want to achieve. You need to do something that is generating for you income, be creative and have a strong mind. We want living testimonies. We have been inspired to take another step forward. Our deepest fear is not that we are inadequate but our deepest fear is to think beyond what we see,” she said.
She thanked the scholars for being cooperative and called upon all the alumni of the Female Scholarship Foundation (FSF) to a Breakfast meeting scheduled to take place on 10th March 2018 in the Makerere University Main Hall. The aim of the Breakfast meeting is to prepare for the resource mobilization campaign to support bright but socio-economically disadvantaged girls to study at Makerere University under a theme: Drop a Coin and Forever Change aLife.
Makerere University Female Scholarship Foundation (FSF) was incorporated by the Makerere University Council in 2010 out of the Female Scholarship Initiative (FSI) established at Makerere University in 2001 with support from the Carnegie Corporation of New York. The goal is to support girls from disadvantaged socio-economic backgrounds to access university education thus contributing to the increased female enrolment, progression and achievement in University Education and ultimately improving the socio-economic development of the Ugandan society.
Article by:Mak Public Relations Office and Gender Mainstreaming Directorate
Photos by: Mr. Godfrey Kimono, Associate Photographer
Dr. James Magara, a futurist and Chairman of Yobel Biashara Initiative stood before an audience at Makerere University on September 30, 2026, and projected a map of the world. It was upside down.
He asked the room if anything was wrong, and as the audience hesitated, he revealed that “in 1569, the Flemish cartographer and geographer whose name was Gerardus Mercator, developed a map now known as the Mercator projection. It represented the curved shape of the Earth on a flat map.” He simplified it saying, the Mercator map accurately shows direction and local shape, but it distorts the size of places, especially those that are located near the poles. He pointed out that the map distorts the size of continents, making Greenland appear as large as Africa, when in reality, Africa is 14 times larger.
Fixing the map was easy and free, it took one vote, Dr Magara said, referencing the recent United Nations resolution that encouraged accurate area projections. Indeed fixing the map was easy but the actual material weight of this continent and its institutions that run within the world economy is why dialogues like this exist. “Until we (Africa) fund our own institutions ourselves, the continental agenda will keep belonging to whoever writes the check.”
This and more were part of Dr. Magara’s opening remarks while delivering a keynote at the YOBEL Biashara Conference 2026 hosted at Makerere University School of Public Health Auditorium.
The event, was co-hosted by the CASTLE Think Tank, YOBEL Biashara, and Makerere University under the theme: “Africa’s Agency in an Era of Geopolitical Change: Trade, Investment and Economic Transformation,” brought together a diverse assembly of policymakers, academics, and private sector leaders.
Representing Dr. Adam Mugume the Chief Guest who could not make it due to unavoidable circumstances, Ms. Doreen Katangaza, a researcher and economist at the Bank of Uganda (BoU) delivered his remarks while reflecting on Dr. Magara’s keynote.
She explained “what agency means in economic policy, is not isolation, it’s not withdrawal, but the capacity to choose, to negotiate, and to act.”
She emphasized that relying on external factors or rhetoric is insufficient for long-term transformation. Instead, she suggests that agency is defined by internal strength and the ability to act independently. As she states, “Africa’s agency will not only be secured by rhetoric. It will be built through capabilities. The capability to produce, the capability to finance development, capability to manage shocks and above all, capability to make choices based on our own long-term interests and people’s priorities.”
Ultimately, Ms. Katangaza aligned with all speakers mobilising for a holistic approach involving government, the private sector, and academia to build these foundations. She noted that the Bank of Uganda is committed to harmonising policies and payment systems to support this, but success depends on whether these ideas translate into tangible outcomes, such as stronger institutions and resilient economies, when stakeholders reconvene in the future.
She concluded by congratulating the YOBEL Biashara Initiative, CASTLE Think Tank, and Makerere University for organizing the forum “a platform for thoughtful discussion about Africa’s economic future.” She thanked all the speakers, all panelists, and participants for their valuable contribution and attention during her communication and entire event.
Cost of Institutional Dependence to the Continent
Dr. Magara’s address was his critique of the continent’s institutional funding. He pointed out that member states currently fund only 24% of the African Union’s own program budget. Charity begins at home, he stated. With 76% out of every dollar the African Union spends coming from partners outside the continent. He argued that this dependency is self-inflicted and fixable.
He advised that if we genuinely want a technology-creating continent, the work has to start in the primary school classroom, not in the university innovation hub. He added, while also highlighting that Africa’s research and development spending sits at 0.4 percent of GDP, far below the world average.
Dr. Magara also addressed the implementation gap that has affected the continent for decades. He suggested that the failure to execute on well-crafted strategies is not just a capacity problem, but a result of selfish interests within. Some people are benefiting from the way things are, he explained. So, if they change, they will lose the benefit.
As a futurist and leadership strategist, Dr. Magara used his keynote address to also dismantle some of the comfortable narratives often repeated in policy circles. He challenged the audience to reconsider the concept of agency, arguing that choice only becomes agency when backed by the capacity to act. He pushed back against the common narrative that Africa’s youth population is automatically a demographic dividend.
A youth bulge without a falling birth rate, without matching job creation is not a dividend, he warned. It is a dependency burden wearing dividends lobbying.
Dr. Magara said, “if you ask any panel anywhere on this continent why Africa has not industrialised, you will get the same three answers almost every single time. Not enough skills, not enough infrastructure, not enough finance. And all of this is true. All of it is real. None of it should be dismissed.” But none of those three answers explains a much stranger fact sitting right in front of us, “why have we been writing almost identical strategy documents, making almost identical recommendations for 30 years plus.”
He urged the room to be honest about the reality of the labor market, noting that every year, between 10 and 12 million Africans enter the labor market, while economies create roughly three million formal jobs. That gap cannot close itself, he stated. And it does not close by wishing it away in a policy document.
Engagement with Dr. Magara’s Keynote
The keynote featured significant engagement, primarily from Professor Pamela Mbabazi, Ms. Allen-Sophia Asiimwe, and Dr. Fred NK Muhumuza, who offered diverse perspectives that somewhat aligned with, and at certain points challenged his arguments.
Professor Pamela Mbabazi, Executive Chairperson of the National Planning Authority (NPA), offered a government perspective on the issues raised. She acknowledged the disconnect between some policy and deep thinking. Siding with Dr. Magara, there is a visible rush into making decisions without having deep thinking and engaging with amazing think tanks like YOBEL, CASTLE, she admitted.
She called for a more intentional approach to policymaking, urging think tanks to collaborate more closely with government bodies like the NPA. She explained that countries like China did not get to where they are by accident, they were intentional to include their think tanks into policy making and no decisions were made haphazardly.
Professor Mbabazi suggested that as a country and continent we can have our think tanks drive policy if we want to build a five-hundred-billion-dollar economy by 2040.
She concluded her submission joining Dr Magara in questioning whether Africa could credibly speak of strategic agency when the institutions through which agency is exercised remain substantially dependent on financing from elsewhere.
Allen Sophia Asiimwe the Deputy CEO/Chief of Programme at trademark Africa addressed the conference via zoom, and expressed she was happy “when Dr. Magara started off with a question on the size of Africa on the map and in reality, it matters.”
However, she challenged some of his assertions on financing. She requested to push back on this very strongly saying “If you look at how Africa is made up, a lot of our countries are still very poor,” arguing that the continent’s economic reality as of now requires external support.
With that said, she shifted the focus from external funding to internal inefficiencies, agreeing that Africa is sabotaging its own growth through non-tariff barriers, noting, “we are self-sabotaging. If we opened up for trade, if we allowed goods to cross the borders, we may actually make a big difference,” Ms. Asiimwe discussed.
Dr. Fred Muhumuza a prominent Ugandan development economist, senior lecturer, and policy advisor also engaged with the views on economic planning and indicators.
He agreed that think tanks are an issue, and that they must be embraced for the better. We must think about our problems, talk about them, and see what sense we make to ourselves.
Dr. Muhumuza questioned the premise that the source of financing is the primary issue, suggesting that the quality of the plan being financed is more critical.
Major General Gregory Mugisha Muntuyera, added his voice to Dr Magara’s arguing that beyond map size, Africa’s development is hindered not by a lack of potential, but by a mindset of dependency. Drawing a contrast to the conditioning of elephants in India mastered by small humans.
The General stated, “we have got the knowledge, we have got the qualifications, but we have been conditioned.”
He emphasized that true progress requires discipline for ” without this nothing is going to happen” regardless of how many conferences are held.
The Cost of a Broken System
Ms. Eseza Mulyagonja, a member of the YOBEL Biashara board, as one of the opening speakers, issued a strong reminder of the urgency required in addressing the continent’s challenges.
Ms. Mulyagonja shared a story so dear to her, of a young boy in a village who died after being bitten by a snake because he was not in school, for his fees were unpaid. She used this to illustrate the human cost of broken systems and advised that we do not have to wait for calamity to strike, since this is a story that is so common.
She said as a continent, we have got to confront these things saying if we do not bring these stories close to home, we will not be propelled to change the direction for the better.
MAKERERE-CASTLE-YOBEL A PARTNERSHIP FOR AFRICA’S TRANSFORMATION
Representing Professor Sarah Ssali, the First Deputy Vice Chancellor in charge of Academic Affairs, Professor Edward Bbaale the Principal College of Business and Management Sciences, emphasised the institution’s commitment to being an active partner in national and continental transformation acknowledging the global economic order is undergoing profound change, characterised by geopolitical realignment and an accelerating energy transition.
“These questions cannot be settled in just one conference. These are conversations that we’re going to have to continue even after here. So once again, I thank our chief guest, our keynote speaker, our discussants, our partners, the organizers, and every one of you who have made this time a meaningful time spent and made meaningful contributions to Africa’s future.
“The important question, therefore, is not simply how Africa will be affected by these changes, but how Africa will shape them”, Professor Bbaale remarked.
Crowning the remarks from the host institution, Makere University Chairperson of Council Dr. Lorna Magara appreciated everyone that was present for this noble conversation.
She said, “I trust that each of us leaves today with at least one idea that we are going to execute for the good of our continent.”
She proposed that the first item on the agenda of the YOBEL Biashara 2027 conference should be looking at the scorecard of what has been done to see that Africa increasingly moves from being a passive recipient of global economic decisions to becoming an active participant in shaping the rules, institutions, and partnerships that determine its development direction.
View Pictorial: https://flic.kr/s/aHBqjD6mhp
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