General
Capacity Building for FSF Scholars at Makerere in Self-Marketing, Relationships, Academic Excellence and Career Planning
Since 2001, the Gender Mainstreaming Directorate (GMD) has been implementing a Female Scholarship programme under the Makerere University Female Scholarship Foundation (FSF).In addition to the tuition and living expenses, GMD equips the scholars with various life and soft skills that are crucial in succeeding beyond university education. In this respect, GMD organised a two-day capacity building workshop from 8th- 9th February 2018 in the Makerere University Senate Conference Halllevel four under a theme: “self-marketing and career success”. Over 70 female scholars attended the training and it was facilitated byreputable trainersfrom Daniel Choudry Sales Training Institute, the Gender mainstreaming Directorate and Public Relations Office Makerere University.
According to the Ag. Director Dr.Euzobia Mugisha Baine, the capacity building training aimed at enhancing scholar’s skills and capacities in social and academic life at campus and beyond. The two- day training also focused on providing academic mentoring and psychosocial support to scholars while at university. The content of the training included introduction to critical and mind wooing aspects of career choices, managing social and intimate relationships and achieving academic excellence, the power of communication, building self-confidence, entrepreneurship, effective use of social media, masterly of academic rules and regulations among others.
Addressing the scholars,Dr. Euzobia Baine emphasised thatthe capacity building trainingaims at introducing the scholars to have a glimpse into the real world of hustling at work and how to overcome the social challenges they might face when pursuing their dreams. She therefore urged scholars to take each and every point at the workshop seriously and embark on a journey that can positively change their lives.
“You have to understand that besides academic life there is also asocial world and, these two complementeach other. If we are to succeed we have to balance academic and social achievement. Attain the good grades, plan your life and aim high for your career, so that you can achieve and succeed in both arenas, which is not a smooth journey,” she said
She thanked the facilitators for dedicating the two days to have serious and constructive interactions with the scholars when she said, “I am pleased that we have some of the best facilitators in the area of self-marketing, communication, career planning, entrepreneurship among others. They have dedicated their time to see to it that you receive the knowledge we believe is going to aid your journey to success.”
Dr. Baine appreciated the team work exhibited by her colleagues in the Directorate in organising the workshop, as well as Makerere University Management, Council and University community for the tremendous support towards the scholars. In a special way, she thanked the Carnegie Corporation of New Yorkwhosponsored the activity and all the various funders of the Female Scholarship Foundation for helping the disadvantaged Ugandan girlsto attain Universityeducation.
During the interactions, Daniel Choudry the Director of Daniel Choudry Sales Training Institute and also a Lecturer at Makerere University Business School urged scholars never take the power of self-marketing for granted. According to him, youth have left the power of branding and marketing to businesses and organisation forgetting that their personalities areequally very important in achieving their goals. He therefore encouraged them to focus on building the reputable and respected personality that can attract them to market themselves socially and professionally.
“You should be aware of your own strengths and weaknesses. Start by reflecting on your distinct talents, skills, and academic or professional achievements. Your marketability is largely affected by how much you believe in yourself. In essence, good self-promotion starts with self-confidence. Your own perception of yourself will help you begin to assemble your “brag bag”, that unique picture of who you are personally and professionally”, he said.
He advised the scholars to always be keen on the kind of friends they associate with since this is highly considered to be the greatest measurement to someone’s success. “Be friends to people that can add value to your life, have friends that can be of great importance to realising your dreams, if you associate with turkeys, you will never fly like eagles. The friends you have influence your character, sometimes without you realising it,” said Choudry.
Ms. Lucy Athieno, the Executive Director of Eco-Pads Uganda and also an Alumni of the Female Scholarship Initiative (FSI), shared her entrepreneurship journey on how she managed to become one of the successful female entrepreneurs in the country. According to Athieno, it is important to understand the community needs since this helps someone in knowing the target and the kind of services or goods to bring on market. She also tipped the students on how they can apply for grants and funds to expand their businesses when she said, “be sure that your proposal has the basics that a funder can find attractive to give you his or her money. When pitching your idea, always speak to someone’s heart and emotions and always associate with people who are better than you because you can learn a lot from them.”
She also shared with students the power of storytelling and how her story led her to acquire more funding for her business. “The power of storytelling is very important but how do you tell your story? Do not hesitate to tell someone about that one thing you always wanted to do, if it is a good idea people will always pick interest and support you. We can always be what we want if we work for what we want, always attract your respect and reflect that thing you desire, become what you respect and mirror what you admire,” she said.
Discussing the importance ofthe power of small habits in building people’s career and image, Mr. Eric Tumwesigye the Female Scholarship Foundation Desk Officer in the Gender Mainstreaming Directorate, cautioned scholars on their behaviour and attitude towards people and jobs. According to Tumwesigye, some youth are lazy, lack proper strategic plans and are poor in time management. They have exhibited poor communication skills and can no longer respect their elders. He therefore called for order among scholars and emphasized the need to revamp the youth image in the career sector.
“We are what we have become mainly because of our habits. We have diverted from our societal norms and we have fully neglected our societal habits. They might be simple, and small but they carry the highest value and respect, keep time, have a proper communication and respect the elders then you will win that big deal you have always yarned to attain,” he said.
On the second day of the workshop, Mrs. Alice Ddamulira, a facilitator from Sales Training Institute and Director, St. Mark’s College Namagoma, engaged scholars on relationship matters. She encouraged scholars to develop strategy and plan for their relationship journeys. “We should understand ourselves before we go in for love. We need to be the person we would admire to meet,”she stated.
Speaking about relationship dilemmas, Mrs. Ddamulira advised scholars to shun all the fears and myths on relationships and work towards a successful and a happy life ordained by God. She encouraged scholars to properly take care of their bodies and always hold onto their values and principles when it comes to relationship issues.
“Be cautious about self-talk, people love people who are confident. Understand that gracefulness and decency make a lady desirable and powerful. Be graceful and decent in speech and dress. Uphold yourprinciples and values, those who are attracted to you as a person will come and approach you,” she said.
The Makerere University Senior Public Relations Officer, Ms.Ritah Namisango advised scholars to work hard and excel academically. To her, academic excellence is the only way scholars can appreciate their funders for the great work they have done in nurturing their future.
“If someone has given in their best to make sure you are here, return one favour and give your best academically. Excellence is not an option, it is a must. Work out the strategies for excellence,” she said.
The Deputy Director (teaching, Learning Research & Innovations) in the Gender Mainstreaming Directorate, Ms. Frances Nyachwo called for persistence and patience among scholars. She encouraged scholars to pursue their goals and always havea creative mind that can generate income for them.
“Take the initiative to work towards that goal that you want to achieve. You need to do something that is generating for you income, be creative and have a strong mind. We want living testimonies. We have been inspired to take another step forward. Our deepest fear is not that we are inadequate but our deepest fear is to think beyond what we see,” she said.
She thanked the scholars for being cooperative and called upon all the alumni of the Female Scholarship Foundation (FSF) to a Breakfast meeting scheduled to take place on 10th March 2018 in the Makerere University Main Hall. The aim of the Breakfast meeting is to prepare for the resource mobilization campaign to support bright but socio-economically disadvantaged girls to study at Makerere University under a theme: Drop a Coin and Forever Change aLife.
Makerere University Female Scholarship Foundation (FSF) was incorporated by the Makerere University Council in 2010 out of the Female Scholarship Initiative (FSI) established at Makerere University in 2001 with support from the Carnegie Corporation of New York. The goal is to support girls from disadvantaged socio-economic backgrounds to access university education thus contributing to the increased female enrolment, progression and achievement in University Education and ultimately improving the socio-economic development of the Ugandan society.
Article by:Mak Public Relations Office and Gender Mainstreaming Directorate
Photos by: Mr. Godfrey Kimono, Associate Photographer
General
Are We Giving Enough Attention to the People Around Us Who Quietly Influence Lives Every Day?
By Marion Apio
On March 21, 2026, I felt a strong urge to reconnect with a close colleague and passionate leader, Owekitinisa Sylas Ruhweza Atwooki. We had not spoken since I moved to the United States to pursue my dream of becoming a journalist. The following day, I learned that he had been quietly undergoing treatment in and out of the hospital. True to his character, he had chosen to keep his condition private. I was shocked and saddened, wishing I had known earlier so I could offer support.
At first, reports from family and friends were encouraging. He had been diagnosed with malaria and low blood platelet counts and was receiving treatment. Respecting his wish for confidentiality, members of the Mastercard Foundation Scholars and Alumni community at Makerere University rallied discreetly around him.
However, on April 29, his condition worsened. He was transferred between medical facilities and underwent extensive tests, including a biopsy, as doctors searched for answers. Sadly, on May 29, Sylas passed away.
His death sparked an extraordinary outpouring of love and solidarity. Friends, colleagues, and former scholars mobilised to support his family, settle medical expenses, organise virtual vigils, and plan a dignified farewell. Hundreds gathered at St. Augustine Chapel to pay their respects. Within three days, the Mastercard Foundation Scholars and Alumni community raised approximately UGX 11 million, a testament to Sylas’ impact on countless lives.
In the days that followed, I found myself wrestling with difficult questions. In a world where we spend so much time following people online, are we paying enough attention to those quietly transforming lives around us? Why do we invest so much emotional energy in distant personalities while overlooking the people God has placed right in front of us?
Sylas lived with humility and served with grace. His death left more than 1,500 Mastercard Foundation scholars and alumni grieving, alongside many others around the world who knew him. Yet his passing also exposed a contradiction in modern life.
We live in an age of unprecedented connectivity. Uganda has millions of internet users and WhatsApp subscribers, while globally, people spend hours each day on social media. We have more tools than ever to stay connected, yet many of us are becoming increasingly disconnected from the people who matter most.
Sylas resisted this trend. Through mentorship, service, and community-building, he remained deeply present in others’ lives. While many people retreat into individual pursuits, he consistently chose connection.
This challenge is especially relevant for Mastercard Foundation scholars and alumni. Every year, young Africans leave home to pursue education and professional opportunities abroad. Distance, time zones, visa restrictions, and rising travel costs make it difficult to maintain relationships and remain actively involved in the communities that helped shape us.
For Sylas, the answer was simple: show up. Celebrate others. Offer support. Stay connected.
He never allowed geographical or personal barriers to become excuses for disengagement. Even while facing his own struggles, he invested in others. He embodied the values the Mastercard Foundation seeks to cultivate—ethical leadership, service, and community empowerment.
Sylas did not wait for a perfect platform to create change. He simply served where he was. He helped build bridges between education, culture, and professional development while remaining grounded in his values. He dreamed of creating a stronger alumni ecosystem and brought both passion and compassion to every initiative he touched.
Since his passing, social media has been filled with memories of his infectious smile and unwavering commitment to others. Those tributes reveal an important truth: people gave generously because Sylas had first given himself generously to them. People from different backgrounds, generations, and communities showed up because he had spent his life showing up for them. His legacy now challenges all of us.
The greatest tribute we can offer is not simply to mourn his loss but to continue his work. That means supporting the causes he cared about, helping the children whose education he championed, strengthening alumni networks, and pursuing the dreams we discussed with him.
The tragedy of modern life is not that we follow people online. It is that too often our attention to distant lives comes at the expense of meaningful relationships nearby. Yet strong relationships are as essential to our well-being as physical health.
As Ugandans, we take pride in our faith, culture, and sense of community. We contribute to fundraisers, attend ceremonies, and support family members in times of need. But increasingly, genuine connection is being replaced by passive digital interaction. Families and communities cannot thrive on likes, retweets, and emojis alone.
They require presence—phone calls, visits, conversations, and the willingness to notice when someone is struggling.
Before spending another hour immersed in the lives of strangers online, look around. Call the friend you have not spoken to in years. Check on a family member. Reach out to a colleague who seems withdrawn. Communities are not built by algorithms or celebrities. They are built by ordinary people who choose, day after day, to care for those within their reach.
Uganda needs more people like Sylas. At just 32 years old, he achieved what many spend a lifetime striving for. He served as Minister of Information in the Toro Kingdom and as President of the Mastercard Foundation Scholars Alumni Association in Uganda. More importantly, he dedicated himself to serving others.
While his death is deeply painful, his life remains a powerful example of how we should live. My prayers and condolences go to his family, friends, and the entire Mastercard Foundation Scholars and Alumni community.
Rest in perfect peace, Owek. Sylas Ruhweza Atwooki.
The author is a Mastercard Foundation Alumna from Makerere University and the University of California, Berkeley. She is a journalist based in Southern California and the CEO of the Debunk Media Initiative.
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