Young entrepreneurs from Makerere University have been urged to focus on value addition, quality and branding if their innovations are to grow into sustainable businesses in the country.

The call was made by several speakers during the opening of the two-day Uganda Entrepreneurship Congress and Youth Expo (16^th to 17^th October 2025) hosted by Makerere University College of Business and Management Sciences, under the theme, Brewing Prosperity: Youth Entrepreneurship in Uganda’s Coffee Value Chain.

The annual event serves as a national platform for youth, entrepreneurs, investors, policymakers, and private sector leaders to unlock youth-driven innovation.

The entrepreneurship congress and expo features over 600 students from the College of Business and Management Sciences (CoBAMS) showcasing more than 300 innovations, with a spotlight on the coffee sector. The expo is among the several initiatives that the University has launched to unlock the entrepreneurship potential of students and youth in Uganda.

According to Professor Barnabas Nawangwe, Vice Chancellor of Makerere University, the move was motivated by the high levels of youth unemployment in the country, which currently stands at 16.1 percent for those aged 18 to 30 (Uganda Bureau of Statistics, 2024).

Addressing the participants during the Entrepreneurship Congress, the Chief Guest-Mr. Odrek Rwabwogo, Chair of the Presidential Advisory Committee on Exports and Industrial Development, rallied students and youth to embrace entrepreneurship.

“Education can come from strange places. Everyone has gifts, talents, abilities and resources to utilize. In a country with many unmet needs, entrepreneurship is about what you change, he said.

Mr. Rwabwogo stressed the value of local innovation. “Not everything can be commercialised especially in a country that imports 90% of what it consumes. Identify needs that outsiders will never cater for-our language, culture, and food.  Those are unique strengths, he remarked.

Mr. Rwabwogo challenged the young entrepreneurs to think beyond Uganda’s borders, when he highlighted that true entrepreneurship lies in producing goods that can compete on the international market.

“When you build a business that can sell in another person’s market, you are a hero or heroine because what you have done is disrupting the status quo, which praises import. In this country, for instance in Kikuubo business area, you hear statements such as my container is about to reach Uganda, and not my container is leaving the yard in Uganda and is taking Ovocado to Spain or another country. I want the language to change.”

Representing the Vice Chancellor of Makerere University – Professor Barnabas Nawangwe, the Deputy Vice Chancellor (Academic Affairs), Professor Sarah Ssali noted that the expo comes at a time when youth unemployment stands at 16.1 percent, which informs the university’s move to challenge this growing reality.

“I am glad to note that Makerere University continues to champion innovations and turning graduates from job seekers into job creators, and champions of societal transformation. The expo is Makerere’s attempt to strategically locate itself in the conversation around coffee being the biggest export earner in the country,” she said.

Statistics indicate that Uganda exported 667,037 kilograms of coffee worth US$162.36 million, highlighting the sector’s importance to the economy and its role as a key foreign exchange earner. Despite this, most youth are excluded from high-value segments of the coffee value chain, such as processing, branding, and export, often remaining confined to low-income farm labor.

According to Professor Ssali, this disconnect represents both a critical risk and an unprecedented opportunity. The expo, therefore, serves as a national platform for youth, entrepreneurs, investors, policymakers, and private sector leaders to unlock youth-driven innovation across the coffee value chain, from climate-smart farming and agri-tech to processing, branding, and global market access.

She believes that by moving beyond subsistence farming towards ownership, innovation, and high value enterprises, the youth in Uganda can secure a greater share of the global coffee market while catalyzing job creation and sustainable development.

Dr. Sarah Bimbona, Director of the Makerere University Entrepreneurship and Outreach Centre, said several of the innovations on display have the potential to be scaled into viable enterprises. She added that these new ventures would build on the success of over 150 companies that emerged from previous editions of the entrepreneurship expo.

Dr. Bimbona used the golden opportunity to highlight three requests for support. She appealed for support, noting that the Centre has spent nine years nurturing over 1,000 business ideas annually, yet the impact of these ideas remains difficult to measure due to lack of resources for tracer studies. Commending Mr. Rwabwogo for accepting to become the Patron of the Centre, Dr. Bimbona requested him to amplify the Centre’s reach and support for youth, women and broader economic development.

On opening opportunities, the Centre offers guidance to entrepreneurs free of charge and seeks partnerships to connect student ideas with the industry. “We have the expertise and experience. We just need that extra push to remain relevant in the business community,” she stated.

Dr. Bimbona reiterated the transformative power of mentorship that is provided through the Makerere University Entrepreneurship and Outreach Centre.

The Dean, School of Business, Associate Professor Godfrey Akileng specified that entrepreneurship is one of the flagship initiatives of the College of Business and Management Sciences. He encouraged the students to seize the moment. “This is your opportunity to showcase your innovations, to interact with industry players, and to change your mindset from job-seekers to job creation,” he said.  “Let the entrepreneurship congress awaken a new spirit in you-one that says-yes, I can make it.”

Associate Professor Akileng cited the story of Bill Gates as an example of what determination and innovation can achieve, reminding the students that greatness often starts from simple beginnings.  “There is no reason we cannot build something extraordinary from coffee and other local products,” he stated, emphasizing the value of entrepreneurship in national transformation.

The Dean, School of Business, expressed deep appreciation to the industry partners for their collaboration and generosity. “You have invested time, knowledge and financial support to be here. Thank you for supporting the Entrepreneurship Congress and Expo,” he remarked.

Associate Professor Akileng commended Dr. Sarah Bimbona, and the entire entrepreneurship team namely Dr. Cathy Mbidde, Dr. Kasimu Sendawula, Dr. Hanifah Nantale, Dr. Marion Nanyanzi, and Mr. Luke Muhwezi for nurturing student entrepreneurs at Makerere University.

The entrepreneurship congress featured a keynote address, and two panels focusing on: Market Readiness, Value Addition and Story Telling, as well as, Financing the Future.

The Keynote Speaker, Mr. Moses Nyabila, CEO of aBi Development Ltd, urged the government and private sector to establish an export fund to support young entrepreneurs in starting their businesses.

Mr. Nyabila explained that the fund would help young entrepreneurs launch simple start-ups that have the potential to grow into larger enterprises. The fund, he noted, would not only support production, but also empower entrepreneurs to handle basic packaging and export processes.  According to him, such an initiative represents a critical form of value addition.

Mr. Nyabila added that such initiatives would help challenge the current status quo, which prioritizes imports over exports. He used the expo as a platform to call on the government to shift the national mindset toward building Uganda’s presence in the global export market.

 During the panel discussions, contributors discussed several steps through which the young entrepreneurs can be equipped with skills that can help them to join the competitive market.

 Some of the panelists included: Bob Paul Lusembo-Head of Business Growth, BRAC Uganda Bank, Geoffrey Okidi-Financial Deepening Uganda, Nakabuye Flavia Bwire- Inclusion and Microfinance Specialist, and Sectrine Muganzi-Coffee Farmer and Youth Entrepreneur.

Other panelists included Jackline Arinda Akampwera-CEO Jada Coffee, Gordon Katwirenabo-Assistant Commissioner, Quality Assurance and Value Addition, MAAIF, Edwin Danze- Head of Marketing, Next Media Group, and Godwin Birungi- Founder, Rubungi Enterprises.

The different Speakers acknowledged that while Uganda has no shortage of innovations, gaps in value addition and branding continue to undermine product competitiveness, reinforcing the stereotype that Ugandan products are of poor quality.

One of the panelists, Jackline Arinda Akampwera, CEO of Jada Coffee, noted that branding strongly influences perceptions of quality. In the same development, she argued that limited branding is also largely responsible for the misconception that Ugandan products are substandard.

“We have this perception that when we see a brand on a billboard, it must be of good quality. Branding is therefore central to entrepreneurship,” Arinda said. “In Uganda, there’s limited branding and value addition, which affects the marketability of our products,” she said

Arinda shared that before she joined the coffee business, she realized Uganda had no widely recognized coffee brands, despite being a top coffee producer. This inspired her to create a brand that would appeal even to non-coffee drinkers.

“You don’t have to be a coffee consumer to know coffee brands—just like you don’t have to be a football fan to know who Ronaldo is,” she said. “That’s what branding does. Even if people don’t drink coffee, they should know that Jada Coffee exists. I came in to change the way the market operates.”

She added that this lack of branding also explains the low domestic consumption of coffee. To address this, Arinda began introducing coffee at social functions—events that traditionally only offered juices and sodas—as part of efforts to popularize local coffee consumption. 

Gordon Katwirenabo, Assistant Commissioner, QA and Value Addition, MAAIF agreed with Arinda. He stated that the government is very intentional in promoting value addition to the country’s produces.

“Value addition is very prominent in our policy framework. If you produce and get only money for production, then there is no value, and then you cannot achieve the economic importance and transformation that we need in our communities. So, through that were are very intentional in supporting value addition,” he said.

On his part, Godwin Birungi, Founder, Rubungi Enterprises noted that while branding is very important, branding alone is not enough if the products themselves lack quality. He argued that the two—branding and quality, must reinforce each other for a business to thrive.

“I realized that there is a need to be consistent in producing high quality products. The more you produce high quality, the more you lift your brand,” he said

Makerere University and the University of the West of England (UWE) have signed a Memorandum of Understanding (MoU) aimed at strengthening collaboration in research, innovation, and enterprise development. The signing ceremony took place on Friday, 17^th October 2025, in the Vice Chancellor’s Boardroom, Main Administration Building, Makerere University.

The partnership will focus on joint research initiatives in climate science, early childhood development and elderly care, wildlife ecology and conservation management, technology, and sustainable agriculture.

The Uganda High Commissioner to the United Kingdom, H.E. Nimisha Madhvani, who witnessed the signing, congratulated both institutions and reaffirmed the Government of Uganda’s commitment to strengthening international collaborations that enhance education, innovation, and investment.

“We are not only promoting education, but also tourism, business, and investment. This partnership is a great bridge between Uganda and the United Kingdom,” said H.E. Madhvani. “With the full support of His Excellency the President and the First Lady, we look forward to building on this momentum to establish impactful initiatives, including a proposed teaching hospital.”

Speaking during the event, the Vice Chancellor of Makerere University, Prof. Barnabas Nawangwe, reaffirmed the University’s commitment to producing graduates who are not only employable but also capable of creating jobs and transforming their communities.

“Our goal is to train students who go out to create their own jobs and employ others who have not had the opportunity to attend university,” said Prof. Nawangwe. “We are working seriously on issues of food security, health, and conflict management — particularly in the Great Lakes region, which has one of the highest numbers of conflicts per capita. Through research and collaboration, we aim to address these challenges while ensuring Africa is not left behind in the digital economy.”

Prof. Nawangwe also highlighted Makerere’s initiatives in the digital and peace sectors, including the work of the Rotary Peace Center, which plays a vital role in promoting peace across the world by equipping fellows with academic training, practice, and global networking opportunities through a year-long, blended-learning professional certificate program.

Representing the University of the West of England, the Vice Chancellor Ms. Jo Midgley commended Makerere University for its strong research focus and expressed enthusiasm for the partnership.

“Like Makerere, we are a comprehensive university. We want this partnership to go beyond conversations and translate into action,” she said. “Our areas of strength include sustainability, climate change, future technology, health, and community placemaking. We believe this collaboration offers a unique opportunity to co-create programmes that prepare students for the evolving global workforce.”

She further emphasized the need for universities to work closely with industry partners to co-design programs that meet current skill demands while promoting innovation and enterprise among students.

The Deputy High Commissioner, Ambassador Miriam Otengo, commended Makerere for its leadership in higher education and shared ongoing efforts to mobilize the Makerere alumni in the United Kingdom. She also revealed plans to host a Makerere Alumni Symposium in London, aimed at showcasing the University’s excellence and strengthening ties with its diaspora community.

Also in attendance was Mr. Hefin Rees KC, Chairman of Spotlight on Africa, a UK-based charitable organization, who expressed interest in partnering with Makerere University to establish a teaching hospital in Mbale focused on women and children’s health. He praised Makerere for producing world-class professionals and reaffirmed his organization’s commitment to supporting health-related initiatives.

In his closing remarks, Prof. Nawangwe thanked the High Commission for facilitating the partnership and welcomed the opportunity to discuss the proposed teaching hospital, describing it as “a timely and vital project for Uganda’s health sector.”

“This collaboration represents a new chapter for Makerere University and the University of the West of England. Together, we will advance research, promote innovation, and equip our students to respond to global challenges,” he said. The ceremony concluded with the formal signing of the MoU, marking the beginning of a long-term partnership built on shared values of excellence, innovation, and community impact.

The Acting (Ag.) Vice Chancellor, Prof. Sarah Ssali on Thursday 16^th October, 2025 held a press conference to update members of the Media on the 2026 World University Rankings by Times Higher Education (THE).

The event held in the Vice Chancellor’s Boardroom, Main Building, was attended by the Director Graduate Training-Prof. Julius Kikooma, Director Quality Assurance-Dr. Cyprian Misinde, Dean of Students-Dr. Winifred Kabumbuli, Director Research, Innovations, and Partnerships-Prof. Robert Wamala, Deputy Chief – Public Relations-Ms. Eunice Rukundo, Ag. Manager International Relations-Mr. Matthias Ssemanda, and staff from the Offices of the Vice and Deputy Vice Chancellors.

The proceedings of the Press Conference follow below;

Vice Chancellor’s Press Statement

UNIVERSITY RANKINGS: MAKERERE STILL NUMBER ONE IN THE REGION

It gives me great pleasure to share with our stakeholders and the general public that Makerere University has been ranked Number 1. in the East African region, in the Times Higher Education rankings released this month of October 2025.

In its 2026 World University Rankings, Times Higher Education (THE) places Makerere University in top position in East Africa, and in the 801-1000 band globally. The ranking considers five performance indicators, namely: Teaching; Research environment; Research quality; International Outlook; and Industry. Makerere’s overall score was 37.2, significantly outperforming peer institutions in the Region that average scores of 18.8.

In particular, Makerere University continues to thrive in Research Quality where we scored 54.2% but even better in International Outlook where we scored highest with 69.7%. See Table 1 for details. On the continent, Makerere University ranked 8^th in the 2024 Sub-Saharan African University Rankings.

We would like to reassure all stakeholders and well-wishers that Makerere University continues to hold steadfast as the regional leader in higher education. Our commitment to deliver excellence in our teaching, research, and socioeconomic impact has not wavered.

WE BUILD FOR THE FUTURE.

Thank you.

Fact Sheet

UNIVERSITY RANKINGS

Table 1: East African Universities – 2025 Ranking Comparison

Rank	Name	Overall	Teaching	Research Env.	Research Quality	Industry	Int. Outlook
801–1000	Makerere University	35.5–38.9	21.5	26.6	54.2	32.8	69.7
1501+	Kenyatta University	10.3–27.2	14.3	9.1	34.2	17.4	54.6
1501+	Muhimbili University of Health and Allied Sciences	10.3–27.2	21.6	14.9	30.3	27.5	54.6
1501+	University of Dar es Salaam	10.3–27.2	14.5	11.1	26.5	21.9	47.2
1501+	University of Nairobi	10.3–27.2	15.9	16.1	39.7	22.5	49.4
1501+	University of Rwanda	10.3–27.2	14.1	14.9	25.6	21.1	57.5

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