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Effectiveness of Video-Mediated Extension Approach to Influence Social Learning Among Rice Farmers in Uganda

The pathway between St. Augustine Church and the College of Agricultural and Environmental Sciences (CAES) as seen 9th March 2017, Makerere University, Kampala Uganda

The increasing availability and access to Information and Communication Technology (ICT) is providing new opportunities to address the persistent challenge of limited access to agricultural information and knowledge by smallholder farmers. Farmer videos are among the ICTs with high potential to enhance effectiveness of agricultural extension delivery in the Sub-Saharan region. This study assessed the benefits of a video-mediated extension approach (VMEA) as compared to the conventional Face-to-face Extension approach (F2FEA) among 196 rice farmers in Kamwenge and Hoima districts in Uganda.

The strengths of VMEA and F2FEA are complementary in the processes of farmer learning and innovation. The two approaches therefore would not be sufficient when used independently.Successful integration of VMEA and F2FEA however calls for rethinking of institutional arrangements, roles of the extension worker, and pragmatic retooling of the extension worker to effectively utilize videos in the farmer learning processes including video documentation of farmer practices and experiences.

Click here for full Abstract by Karubanga Gilbert, Makerere University

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