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Brewing Innovation: 9th Annual Youth Expo showcases enterprises in Uganda’s coffee value chain

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By Ritah Namisango and Monica Meeme

On 17th October 2025, the Makerere University Freedom Square was a beehive of activity as over 600 students from the College of Business and Management Sciences (CoBAMS) participated in the 9th Annual Innovation and Youth Expo.

Organized by the Makerere University Entrepreneurship and Outreach Centre, the 2025 Innovation and Youth Expo, focused on Uganda’s most strategic Agricultural sector – COFFEE.

Under the theme, Brewing Prosperity: Youth Entrepreneurship in Uganda’s Coffee Value Chain, student entrepreneurs exhibited more than 300 innovations including youth coffee brands, brewing demonstrations, agri-tech prototypes, live cupping sessions, among others.

The Youth Expo focused on amplifying youth-led innovations across the entire coffee value chain—from farm to cup, providing a hands-on, interactive platform for young entrepreneurs to exhibit their products, prototypes, and business ideas, while engaging directly with industry stakeholders.

By placing the youth at the center of the value chain, the Youth Expo demonstrated the untapped potential of innovation, creativity, and enterprise among Uganda’s next generation of entrepreneurs.

Student innovations for real-world impact:

The Director of the Makerere University Entrepreneurship and Outreach Centre, Dr. Sarah Bimbona, urged students to view their innovations not just as academic projects, but as the starting point for real-world impact.

“These innovations should not just end here or be seen as projects for marks. Continue nurturing those dreams, take them further, and make them a reality,” she advised.

She recognized the critical role of faculty and mentors, specifically appreciating them for their tireless support in guiding students through their innovation undertakings.

L-R: Dr. Kasimu Sendawula, Dr. Sarah Bimbona, Ms. Margie Faith Mubeezi, Ms. Shira Nahwera. 9th Annual Innovation and Youth Expo organized by the Makerere University Entrepreneurship and Outreach Centre, College of Business and Management Sciences (CoBAMS), Under the theme, Brewing Prosperity: Youth Entrepreneurship in Uganda’s Coffee Value Chain, 600 student entrepreneurs exhibited more than 300 innovations, 16th-17th October 2025, Yusuf Lule Central Teaching Facility Auditorium and Freedom Square, Kampala Uganda, East Africa.
L-R: Dr. Kasimu Sendawula, Dr. Sarah Bimbona, Ms. Margie Faith Mubeezi, Ms. Shira Nahwera.

Dr. Bimbona emphasized the importance of linking academic learning with practical enterprise, highlighting that student-led innovations have the potential to create meaningful economic and social change.

Students encouraged to embrace entrepreneurship:

The Dean, School of Business, Associate Professor Godfrey Akileng specified that entrepreneurship is one of the flagship initiatives of the College of Business and Management Sciences. He encouraged the students to seize the moment. “This is your opportunity to showcase your innovations, to interact with industry players, and to change your mindset from job-seekers to job creation,” he said.  “Let the entrepreneurship Expo awaken a new spirit in you-one that says-yes, I can make it.”

Associate Professor Akileng cited the story of Bill Gates as an example of what determination and innovation can achieve, reminding the students that greatness often starts from simple beginnings.  “There is no reason we cannot build something extraordinary from coffee and other local products,” he stated, emphasizing the value of entrepreneurship in national transformation.

The Dean, School of Business, Associate Professor Godfrey Akileng interacting with the student entrepreneurs at the Expo. 9th Annual Innovation and Youth Expo organized by the Makerere University Entrepreneurship and Outreach Centre, College of Business and Management Sciences (CoBAMS), Under the theme, Brewing Prosperity: Youth Entrepreneurship in Uganda’s Coffee Value Chain, 600 student entrepreneurs exhibited more than 300 innovations, 16th-17th October 2025, Yusuf Lule Central Teaching Facility Auditorium and Freedom Square, Kampala Uganda, East Africa.
The Dean, School of Business, Associate Professor Godfrey Akileng interacting with the student entrepreneurs at the Expo.

The Dean, School of Business, expressed deep appreciation to the industry partners for their collaboration and generosity. “You have invested time, knowledge and financial support to be here. Thank you for supporting the Entrepreneurship Congress and Expo,” he remarked.

BRAC Uganda participates in the Expo:

The Communications Officer of BRAC Uganda, Ms. Barbra Ampaire, stressed that BRAC aims to equip youth with the tools and knowledge to discover and maximize their potential.

“We have supported thousands of youth through tailored programs in areas such as tailoring, livestock farming, agribusiness, financial literacy, and value addition. These initiatives are supported not just with training, but also with seed capital, equipment, and ongoing mentorship,” she said.

BRAC Uganda exhibits youth led innovations at the Expo. 9th Annual Innovation and Youth Expo organized by the Makerere University Entrepreneurship and Outreach Centre, College of Business and Management Sciences (CoBAMS), Under the theme, Brewing Prosperity: Youth Entrepreneurship in Uganda’s Coffee Value Chain, 600 student entrepreneurs exhibited more than 300 innovations, 16th-17th October 2025, Yusuf Lule Central Teaching Facility Auditorium and Freedom Square, Kampala Uganda, East Africa.
BRAC Uganda exhibits youth led innovations at the Expo.

Ms. Ampaire noted that Makerere University, being a hub for students and young innovators, aligns perfectly with BRAC’s focus on empowering youth while they are still developing their ideas and ambitions.

A case for domestic consumption and local processing:

One of the participants from the BRAC Scholar Transition Fund, Mr. Godwin Birungi, emphasized the need for domestic consumption and local processing, highlighting that exporting raw coffee reduces employment opportunities and stunts economic growth.

 “When we consume and process our coffee locally, we not only improve public health, but also create jobs and stimulate our economy.”

He encouraged young entrepreneurs to embrace patience, maintain consistency in their efforts, and stay focused on their goals, emphasizing that building a successful and sustainable business is a gradual process that requires dedication and resilience.

Coffee Grow Pig Booster. 9th Annual Innovation and Youth Expo organized by the Makerere University Entrepreneurship and Outreach Centre, College of Business and Management Sciences (CoBAMS), Under the theme, Brewing Prosperity: Youth Entrepreneurship in Uganda’s Coffee Value Chain, 600 student entrepreneurs exhibited more than 300 innovations, 16th-17th October 2025, Yusuf Lule Central Teaching Facility Auditorium and Freedom Square, Kampala Uganda, East Africa.
Coffee Grow Pig Booster.

“Building a sustainable business takes time. Many successful entrepreneurs spent over a decade before making a profit. Find your passion, refine your strategy, and stay the course.” he said.

Student entrepreneurs speak out:

The Marketing Manager of Victory Cakes students’ enterprise, Ms. Keziah Nasenga, explained that the team offers two main product variations including coffee cupcakes with icing and those without, catering to different customer preferences.

She noted that the cupcakes are crafted using brewed coffee mixed with hot water, then blended with traditional baking ingredients such as flour, vanilla, and other flavor-enhancing components.

A student from the Ring Hair Stimulator group, Ms. Martha Alwe, said their product is a premium hair care solution designed to promote healthy hair growth, prevent breakage and hair loss in women, and enhance beard growth in men through a specialized beard oil.

Student entrepreneurs showcasing coffee products. 9th Annual Innovation and Youth Expo organized by the Makerere University Entrepreneurship and Outreach Centre, College of Business and Management Sciences (CoBAMS), Under the theme, Brewing Prosperity: Youth Entrepreneurship in Uganda’s Coffee Value Chain, 600 student entrepreneurs exhibited more than 300 innovations, 16th-17th October 2025, Yusuf Lule Central Teaching Facility Auditorium and Freedom Square, Kampala Uganda, East Africa.
Student entrepreneurs showcasing coffee products.

“The full product line includes beard growth oil, hair shock treatment, hair spray, leave-in conditioner, and hair growth shampoo each carefully developed to address a wide range of hair care needs with quality and effectiveness,” she said.

The Marketing Manager of the team of Coffee Cupcake, Ms. Catherine Nasaazi, explained that the shampoo is enriched with sodium benzoate, tea tree oil, and other ingredients.

Precursor to the Youth Expo:

The 3rd Uganda Entrepreneurship Congress held on 16th October 2025 at Makerere University Yusuf Lule Central Teaching Facility Auditorium, provided a perfect transition into the 9th Annual Makerere University Youth Expo held on 17th October 2025 at the Freedom Square.

During the Uganda Entrepreneurship Congress, students listened to lived experiences and case presentations from young, mid-level and senior entrepreneurs. The panelists who discussed topics on Market Readiness, Value Addition and Story Telling, as well as, Financing the Future, enlightened the students and upcoming entrepreneurs to creating impact, access to markets and capital, and breaking the barriers in a competitive world.

Students (in the background) participating in the Uganda Entrepreneurship Congress on 16th October 2025. 9th Annual Innovation and Youth Expo organized by the Makerere University Entrepreneurship and Outreach Centre, College of Business and Management Sciences (CoBAMS), Under the theme, Brewing Prosperity: Youth Entrepreneurship in Uganda’s Coffee Value Chain, 600 student entrepreneurs exhibited more than 300 innovations, 16th-17th October 2025, Yusuf Lule Central Teaching Facility Auditorium and Freedom Square, Kampala Uganda, East Africa.
Students (in the background) participating in the Uganda Entrepreneurship Congress on 16th October 2025.

The students gained valuable knowledge from the Chief Guest-Mr. Odrek Rwabwogo, Chair of the Presidential Advisory Committee on Exports and Industrial Development, and the Keynote Speaker- Mr. Moses Nyabila, CEO of aBi Development Ltd.

Mr. Rwabwogo challenged the young entrepreneurs to think beyond Uganda’s borders, when he highlighted that true entrepreneurship lies in producing goods that can compete on the international market.

“When you build a business that can sell in another person’s market, you are a hero or heroine because what you have done is disrupting the status quo, which praises imports over exports. In this country, for instance in Kikuubo business area, you hear statements such as my container is about to reach Uganda, and not my container is leaving the yard in Uganda and is taking avocado to Spain or another country. I want the language to change.”

Partners of the Uganda Entrepreneurship Congress and Youth Expo: Makerere University (Mak), Ministry of Agriculture, Animal Industry and Fisheries (MAAIF), National Coffee Research Initiative (NaCORI), BRAC Uganda, Tooke, Mastercard Foundation Scholars Program at Makerere University, Vision Group, Mountain Harvest, Pepsi, Rainforest Alliance, Sumz, and the Banana Industrial Research & Development Centre. 

Writers: Ritah Namisango, Principal Communication Officer at Makerere University & Monica Meeme, a student of Bachelor of Journalism and Communication at Makerere University.

Ritah Namisango
Ritah Namisango

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Press Release: Uganda Entrepreneurship Congress and Youth Expo

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Front View of the reconstructed Main Building, Makerere University. Date Taken 8th November 2024. Kampala Uganda, East Africa.

Release date: October 15, 2025

                                              PRESS RELEASE

RE: Uganda Entrepreneurship Congress and Youth Expo (October 16-17, 2025)

Over 60% of Uganda’s population is categorized as youth. According to the Vice Chancellor, Professor Barnabas Nawangwe, Makerere University is one of the institutions in Uganda with the highest concentration of youth. Annually, over 10,000 youth graduate from Makerere University to join the labour market. As they plan to transition into the job market, some of them, are hit by the hard reality of unemployment.  In Uganda, the youth unemployment rate (those aged 18 to 30) is 16.1% (Uganda Bureau of Statistics 2024).

To address this issue, Makerere University in partnership with the Government of Uganda, industry and the private sector, has been implementing programmes, to unlock the entrepreneurship potential of students and the youth in Uganda.

Through its College of Business and Management Sciences, the entity runs the Makerere University Entrepreneurship and Outreach Centre, committed to shaping Uganda’s next generation of entrepreneurs. The Center brings together members of the entrepreneurship ecosystem to discuss issues that are shaping entrepreneurial activities in the country.

This year, on the 16th and 17th of October, Makerere University Entrepreneurship and Outreach Centre, presents to you-The Uganda Entrepreneurship Congress and Youth Expo, themed, Brewing Prosperity: Youth Entrepreneurship in Uganda’s Coffee Value Chain.

The Entrepreneurship Congress and Youth Expo, spotlights one of Uganda’s most strategic Agricultural sectors-COFFEE. Over 600 students from the College of Business and Management Sciences at Makerere University, will showcase different innovations, with potential to be scaled into companies and business enterprises.

Focus on the Coffee Sector: By June 2024, Uganda had exported 667,037 kilograms of coffee worth US$162.36 million, underscoring its role as a cornerstone of the economy and a key foreign exchange earner. Despite this performance, the majority of Uganda’s youth remain excluded from the coffee value chain, often confined to low-income farm labor with limited participation in processing, branding, and export where the greatest value is captured (Uganda Coffee Development Authority).

With 78% of Uganda’s population under 30, this disconnect represents both a critical risk and an unprecedented opportunity.

Therefore, the Uganda Entrepreneurship Congress and Youth Expo at Makerere University, serves as a national convening platform for youth, entrepreneurs, investors, policymakers, and private sector leaders to unlock youth-driven innovation across the coffee value chain, from climate-smart farming and agritech to processing, branding, and global market access. By moving beyond subsistence farming towards ownership, innovation, and high value enterprises, the youth in Uganda can secure a greater share of the global coffee market while catalyzing job creation and sustainable development.

  • 16th October 2025-Uganda Entrepreneurship Congress (8:00am to 3:00pm) at Makerere University Yusuf Lule Central Teaching Facility Auditorium.
  • 17th October 2025-The Innovation and Youth Expo (8:00am to 4:30pm) at Makerere University Freedom Square, featuring youth coffee brands, brewing demonstrations, agritech prototypes, and live cupping sessions. 

Key milestone: Dr. Sarah Bimbona, a Lecturer at the College of Business and Management Sciences, and the Director of the Makerere University Entrepreneurship and Outreach Centre, states that during the Congress and Expo, over 600 youth will be equipped with new skills to join and innovate in the coffee industry.

Chief Guest: Mr. Odrek Rwabwogo, Chairperson, Presidential Advisory Committee on Exports and Industrial Development (PACEID).

Keynote Speaker: Mr. Moses Nyabila, Chief Executive Officer, aBi Development Ltd.

Panel 1:  Market Readiness, Value Addition and Story Telling; and Panel 2-Financing the Future.

Some of the Partners: Ministry of Agriculture, Animal Industry and Fisheries, National Coffee Research Initiative (NaCORI), BRAC Uganda, Tooke, Mastercard Foundation Scholars Program, Vision Group, Mountain Harvest, Pepsi, Rainforest Alliance, Sumz, and the Banana Industrial Research & Development Centre. 

CONTACT PERSON:  For additional information, please contact: Ms. Ritah Namisango, Public Relations and Communication Specialist at Makerere University, College of Business and Management Sciences, Telephone contact: +256 702944224.

Ritah Namisango
Ritah Namisango

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Over 35 Officials Begin Training in Financial Appraisal and Risk Analysis

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Participants including over 35 public officials from various pose for a group photo at the commencement of the training on 13th October 2025 in Mbarara. 35 public officials from various MDAs commenced two-week intensive training in Financial Appraisal and Risk Analysis in Mbarara, 13th October 2025 organized by the Public Investment Management (PIM) Centre of Excellence at Makerere University, Kampala Uganda, East Africa in collaboration with the Ministry of Finance, Planning and Economic Development (MoFPED), the National Planning Authority (NPA), and Cambridge Resources International (CRI).

Over 35 public officials from various Ministries, Departments and Agencies (MDAs) have commenced a two-week intensive training in Financial Appraisal and Risk Analysis in Mbarara. The training is organized by the Public Investment Management (PIM) Centre of Excellence at Makerere University, in collaboration with the Ministry of Finance, Planning and Economic Development (MoFPED), the National Planning Authority (NPA), and Cambridge Resources International (CRI).

Speaking on behalf of the Permanent Secretary and Secretary to the Treasury, Ms. Esther Ayebare commended the ongoing efforts to strengthen Uganda’s public investment management systems. She highlighted the recent launch of the National Public Investment Management Policy, describing it as a robust and unified framework guiding the entire investment cycle—from planning and appraisal through to implementation and post-evaluation.

Ms. Esther Ayebare. 35 public officials from various MDAs commenced two-week intensive training in Financial Appraisal and Risk Analysis in Mbarara, 13th October 2025 organized by the Public Investment Management (PIM) Centre of Excellence at Makerere University, Kampala Uganda, East Africa in collaboration with the Ministry of Finance, Planning and Economic Development (MoFPED), the National Planning Authority (NPA), and Cambridge Resources International (CRI).
Ms. Esther Ayebare.

Ms. Ayebare further noted other key reforms including the Framework for Tracking Implementation and Performance of Public Investments, the revised Development Committee Guidelines, and the Integrated Bank of Projects, all of which are designed to improve efficiency, accountability, and value-for-money in public investments.

“Each of these reforms plays a key role in enhancing public investment management. I urge you to familiarize yourselves with them and integrate these frameworks into your daily work,” she added.

Prof. Eria Hisali. 35 public officials from various MDAs commenced two-week intensive training in Financial Appraisal and Risk Analysis in Mbarara, 13th October 2025 organized by the Public Investment Management (PIM) Centre of Excellence at Makerere University, Kampala Uganda, East Africa in collaboration with the Ministry of Finance, Planning and Economic Development (MoFPED), the National Planning Authority (NPA), and Cambridge Resources International (CRI).
Prof. Eria Hisali.

The Deputy Director of the PIM Centre of Excellence, Prof. Eria Hisali, encouraged participants to actively engage throughout the training and make the most of the opportunity to build their analytical and decision-making capacity. He commended the Ministry of Finance for its continued financial support to the Centre and reaffirmed Makerere University’s commitment to providing high-quality training and research to strengthen public investment governance.

The Manager of the PIM Centre, Dr. John Sseruyange, underscored the importance of the training, emphasizing that the PIM Centre was established to build national capacity in the appraisal, management, and evaluation of public investments. He called on participants to apply the knowledge gained to improve project preparation and implementation within their respective institutions.

Dr. John Sseruyange. 35 public officials from various MDAs commenced two-week intensive training in Financial Appraisal and Risk Analysis in Mbarara, 13th October 2025 organized by the Public Investment Management (PIM) Centre of Excellence at Makerere University, Kampala Uganda, East Africa in collaboration with the Ministry of Finance, Planning and Economic Development (MoFPED), the National Planning Authority (NPA), and Cambridge Resources International (CRI).
Dr. John Sseruyange.

Dr. Sseruyange also expressed appreciation to the team of facilitators drawn from Makerere University, MoFPED, NPA, and CRI for their expertise and continued dedication to building Uganda’s human capital for effective public investment management.

The Financial Appraisal and Risk Analysis course is part of a broader capacity-building programme implemented by the PIM Centre aimed at enhancing the skills of public officials in the design, evaluation, and monitoring of development projects to ensure that public investments deliver optimal socio-economic returns for the country.

Betty Kyakuwa
Betty Kyakuwa

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PIM Centre Holds 9th Steering Committee Meeting, Set to Benefit from World Bank Support

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Mak PIM COE Steering Committee

The Public Investment Management (PIM) Centre of Excellence at Makerere University today, October 10th, 2025, held its 9th Steering Committee Meeting to review progress made in the first quarter of the financial year and plan for the months ahead.

The meeting was chaired by Ms. Getrude Basiima, who represented Mr. Hannington Ashaba, Director Budget at the Ministry of Finance, Planning and Economic Development (MoFPED). Ms. Basiima commended the Centre for its continued commitment to strengthening public investment management capacity across government institutions.

In her remarks, Ms. Basiima applauded the Centre for successfully hosting the Public Investment Management Conference held in August at Makerere University. The conference attracted key policymakers, development partners, and academics who deliberated on how to enhance the efficiency, sustainability, and impact of public investments in Uganda.

She further shared exciting news that the Government of Uganda has secured funding from the World Bank to support the public investment management function. The PIM Centre, she announced, will be among the key beneficiaries of these funds — receiving support for the construction and acquisition of a permanent home to enhance its institutional sustainability and training capacity.

Reviewing the Centre’s quarterly performance, Ms. Basiima congratulated the team for successfully conducting three specialized trainings in the first quarter, reaching officials from various Ministries, Departments, and Agencies. These trainings continue to strengthen the technical competencies required for effective project preparation, appraisal, and implementation in line with Uganda’s National Development Plan.

The PIM Steering Committee in a meeting held at Emin Pasha Hotel

She encouraged the Centre to integrate climate change considerations into its future training programmes, noting that sustainable public investment must now account for environmental resilience and climate adaptation.

The centre team presented the proposed  structure/ organogram, the financial performance of 2024/2025, research areas for 2025/2026 and the strategic plan for 2025 – 2030.

The Steering Committee reaffirmed its commitment to supporting the PIM Centre’s vision of becoming a regional leader in building capacity for efficient, transparent, and sustainable public investment management.

Betty Kyakuwa
Betty Kyakuwa

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