Business & Management
Makerere University Young Entrepreneurs urged to prioritize value addition to enhance their innovation
![[L-R] Dr.Godfrey Akileng - Dean School of Business, Prof. Sarah N. Ssali - Ag. Vice Chancellor, Chief Guest - Mr. Odrek Rwabwogo, and Gordon Katwirenabo-Assistant Commissioner, Quality Assurance and Value Addition, MAAIF at the Congress.](https://news.mak.ac.ug/wp-content/uploads/2025/10/Entreprenuership-Congress-2025.jpg)
Young entrepreneurs from Makerere University have been urged to focus on value addition, quality and branding if their innovations are to grow into sustainable businesses in the country.
The call was made by several speakers during the opening of the two-day Uganda Entrepreneurship Congress and Youth Expo (16th to 17th October 2025) hosted by Makerere University College of Business and Management Sciences, under the theme, Brewing Prosperity: Youth Entrepreneurship in Uganda’s Coffee Value Chain.
The annual event serves as a national platform for youth, entrepreneurs, investors, policymakers, and private sector leaders to unlock youth-driven innovation.
The entrepreneurship congress and expo features over 600 students from the College of Business and Management Sciences (CoBAMS) showcasing more than 300 innovations, with a spotlight on the coffee sector. The expo is among the several initiatives that the University has launched to unlock the entrepreneurship potential of students and youth in Uganda.
According to Professor Barnabas Nawangwe, Vice Chancellor of Makerere University, the move was motivated by the high levels of youth unemployment in the country, which currently stands at 16.1 percent for those aged 18 to 30 (Uganda Bureau of Statistics, 2024).
Addressing the participants during the Entrepreneurship Congress, the Chief Guest-Mr. Odrek Rwabwogo, Chair of the Presidential Advisory Committee on Exports and Industrial Development, rallied students and youth to embrace entrepreneurship.
“Education can come from strange places. Everyone has gifts, talents, abilities and resources to utilize. In a country with many unmet needs, entrepreneurship is about what you change, he said.
Mr. Rwabwogo stressed the value of local innovation. “Not everything can be commercialised especially in a country that imports 90% of what it consumes. Identify needs that outsiders will never cater for-our language, culture, and food. Those are unique strengths, he remarked.
Mr. Rwabwogo challenged the young entrepreneurs to think beyond Uganda’s borders, when he highlighted that true entrepreneurship lies in producing goods that can compete on the international market.
“When you build a business that can sell in another person’s market, you are a hero or heroine because what you have done is disrupting the status quo, which praises import. In this country, for instance in Kikuubo business area, you hear statements such as my container is about to reach Uganda, and not my container is leaving the yard in Uganda and is taking Ovocado to Spain or another country. I want the language to change.”
Representing the Vice Chancellor of Makerere University – Professor Barnabas Nawangwe, the Deputy Vice Chancellor (Academic Affairs), Professor Sarah Ssali noted that the expo comes at a time when youth unemployment stands at 16.1 percent, which informs the university’s move to challenge this growing reality.
“I am glad to note that Makerere University continues to champion innovations and turning graduates from job seekers into job creators, and champions of societal transformation. The expo is Makerere’s attempt to strategically locate itself in the conversation around coffee being the biggest export earner in the country,” she said.
Statistics indicate that Uganda exported 667,037 kilograms of coffee worth US$162.36 million, highlighting the sector’s importance to the economy and its role as a key foreign exchange earner. Despite this, most youth are excluded from high-value segments of the coffee value chain, such as processing, branding, and export, often remaining confined to low-income farm labor.
According to Professor Ssali, this disconnect represents both a critical risk and an unprecedented opportunity. The expo, therefore, serves as a national platform for youth, entrepreneurs, investors, policymakers, and private sector leaders to unlock youth-driven innovation across the coffee value chain, from climate-smart farming and agri-tech to processing, branding, and global market access.
She believes that by moving beyond subsistence farming towards ownership, innovation, and high value enterprises, the youth in Uganda can secure a greater share of the global coffee market while catalyzing job creation and sustainable development.
Dr. Sarah Bimbona, Director of the Makerere University Entrepreneurship and Outreach Centre, said several of the innovations on display have the potential to be scaled into viable enterprises. She added that these new ventures would build on the success of over 150 companies that emerged from previous editions of the entrepreneurship expo.
Dr. Bimbona used the golden opportunity to highlight three requests for support. She appealed for support, noting that the Centre has spent nine years nurturing over 1,000 business ideas annually, yet the impact of these ideas remains difficult to measure due to lack of resources for tracer studies. Commending Mr. Rwabwogo for accepting to become the Patron of the Centre, Dr. Bimbona requested him to amplify the Centre’s reach and support for youth, women and broader economic development.
On opening opportunities, the Centre offers guidance to entrepreneurs free of charge and seeks partnerships to connect student ideas with the industry. “We have the expertise and experience. We just need that extra push to remain relevant in the business community,” she stated.
Dr. Bimbona reiterated the transformative power of mentorship that is provided through the Makerere University Entrepreneurship and Outreach Centre.
The Dean, School of Business, Associate Professor Godfrey Akileng specified that entrepreneurship is one of the flagship initiatives of the College of Business and Management Sciences. He encouraged the students to seize the moment. “This is your opportunity to showcase your innovations, to interact with industry players, and to change your mindset from job-seekers to job creation,” he said. “Let the entrepreneurship congress awaken a new spirit in you-one that says-yes, I can make it.”
Associate Professor Akileng cited the story of Bill Gates as an example of what determination and innovation can achieve, reminding the students that greatness often starts from simple beginnings. “There is no reason we cannot build something extraordinary from coffee and other local products,” he stated, emphasizing the value of entrepreneurship in national transformation.
The Dean, School of Business, expressed deep appreciation to the industry partners for their collaboration and generosity. “You have invested time, knowledge and financial support to be here. Thank you for supporting the Entrepreneurship Congress and Expo,” he remarked.
Associate Professor Akileng commended Dr. Sarah Bimbona, and the entire entrepreneurship team namely Dr. Cathy Mbidde, Dr. Kasimu Sendawula, Dr. Hanifah Nantale, Dr. Marion Nanyanzi, and Mr. Luke Muhwezi for nurturing student entrepreneurs at Makerere University.
The entrepreneurship congress featured a keynote address, and two panels focusing on: Market Readiness, Value Addition and Story Telling, as well as, Financing the Future.
The Keynote Speaker, Mr. Moses Nyabila, CEO of aBi Development Ltd, urged the government and private sector to establish an export fund to support young entrepreneurs in starting their businesses.
Mr. Nyabila explained that the fund would help young entrepreneurs launch simple start-ups that have the potential to grow into larger enterprises. The fund, he noted, would not only support production, but also empower entrepreneurs to handle basic packaging and export processes. According to him, such an initiative represents a critical form of value addition.
Mr. Nyabila added that such initiatives would help challenge the current status quo, which prioritizes imports over exports. He used the expo as a platform to call on the government to shift the national mindset toward building Uganda’s presence in the global export market.
During the panel discussions, contributors discussed several steps through which the young entrepreneurs can be equipped with skills that can help them to join the competitive market.
Some of the panelists included: Bob Paul Lusembo-Head of Business Growth, BRAC Uganda Bank, Geoffrey Okidi-Financial Deepening Uganda, Nakabuye Flavia Bwire- Inclusion and Microfinance Specialist, and Sectrine Muganzi-Coffee Farmer and Youth Entrepreneur.
Other panelists included Jackline Arinda Akampwera-CEO Jada Coffee, Gordon Katwirenabo-Assistant Commissioner, Quality Assurance and Value Addition, MAAIF, Edwin Danze- Head of Marketing, Next Media Group, and Godwin Birungi- Founder, Rubungi Enterprises.
The different Speakers acknowledged that while Uganda has no shortage of innovations, gaps in value addition and branding continue to undermine product competitiveness, reinforcing the stereotype that Ugandan products are of poor quality.
One of the panelists, Jackline Arinda Akampwera, CEO of Jada Coffee, noted that branding strongly influences perceptions of quality. In the same development, she argued that limited branding is also largely responsible for the misconception that Ugandan products are substandard.
“We have this perception that when we see a brand on a billboard, it must be of good quality. Branding is therefore central to entrepreneurship,” Arinda said. “In Uganda, there’s limited branding and value addition, which affects the marketability of our products,” she said
Arinda shared that before she joined the coffee business, she realized Uganda had no widely recognized coffee brands, despite being a top coffee producer. This inspired her to create a brand that would appeal even to non-coffee drinkers.
“You don’t have to be a coffee consumer to know coffee brands—just like you don’t have to be a football fan to know who Ronaldo is,” she said. “That’s what branding does. Even if people don’t drink coffee, they should know that Jada Coffee exists. I came in to change the way the market operates.”
She added that this lack of branding also explains the low domestic consumption of coffee. To address this, Arinda began introducing coffee at social functions—events that traditionally only offered juices and sodas—as part of efforts to popularize local coffee consumption.
Gordon Katwirenabo, Assistant Commissioner, QA and Value Addition, MAAIF agreed with Arinda. He stated that the government is very intentional in promoting value addition to the country’s produces.
“Value addition is very prominent in our policy framework. If you produce and get only money for production, then there is no value, and then you cannot achieve the economic importance and transformation that we need in our communities. So, through that were are very intentional in supporting value addition,” he said.
On his part, Godwin Birungi, Founder, Rubungi Enterprises noted that while branding is very important, branding alone is not enough if the products themselves lack quality. He argued that the two—branding and quality, must reinforce each other for a business to thrive.
“I realized that there is a need to be consistent in producing high quality products. The more you produce high quality, the more you lift your brand,” he said
Business & Management
Makerere University Signs MoU with World Association of Noonomy: Sets pace for the African Centre of Excellence
By Ritah Namisango and Monica Meeme
Makerere University has signed a Memorandum of Understanding (MoU) with the World Association of Noonomy, setting the pace for academic collaboration, research and the establishment of a Centre of Excellence for Noonomy in Africa.
On behalf of Makerere University, the MoU was signed by Professor Sarah Ssali, Deputy Vice Chancellor (Academic Affairs), during the World Congress on Noonomy held in Rome, Italy, from 16th-19th September 2026, paving the way for the establishment of a dedicated institute of Excellence for Noonomy at College of Business and Management Sciences (CoBAMS).
Uganda was the only African country represented at the World Congress on Noonomy, with a Makerere University delegation including Prof. Sarah Ssali-Deputy Vice Chancellor (Academic Affairs), Prof. Edward Bbaale-Principal College of Business and Management Sciences (CoBAMS), Dr Peter Babyenda-Lecturer at the School of Economics and Policy Engagement Coordinator, College of Business and Management Sciences (CoBAMS), and Mr. Tonny Mayambala Sebbaggala, a Ugandan Economist based in Russia.
Commenting on the development, the Vice Chancellor, Professor Barnabas Nawangwe said, “By signing this MoU, the African Centre for Noonomy has been established at Makerere University. This adds to the growing number of African continental research centres that are coordinated by Makerere University. Makerere is clearly a leader on the Continent.”
The MoU signed on 19th September 2026 in Rome-Italy, builds on the inaugural conference on Noonomy, held in Uganda on 20th August 2026 at Makerere University under the theme, “The Theory of Noonomy and its Role in Resolving Modernity Issues: Pathways to Sustainable Social and Economic Transformation.”
At the Global Congress of the World Association of Noonomy, the scholars from Makerere University delivered three (3) presentations focusing on Noonomy and development challenges in East Africa, the transition from informal to formal employment, and the role of universities in advancing Noonomy.
About the Theory
The Theory of Noonomy is an emerging theoretical approach developed by Professor Sergey Bodrunov, Director of the S.Y. Witte Institute, which examines the changing relationship between knowledge, technology, production and human development. The theory places emphasis on knowledge and human potential as important drivers of development, while highlighting humanistic values and solidarity in shaping economic and social progress.
Advancing Alternative Economic Thought in Africa
Speaking at the Annual gathering in Rome, Prof. Sarah Ssali described Makerere University’s partnership as a great honour, highlighting the importance of creating space for broader theoretical perspectives on political economy and the global economy.
Reflecting on the evolution of political science and political economy studies, Prof. Ssali noted that following the era of Glasnost and Perestroika, free-market ideology and neoliberalism became increasingly dominant in global economic thinking.
“This dominance created a need for scholars to critically examine both the opportunities and limitations of market-based approaches,” she said.
She welcomed the opportunity to explore alternative ways of understanding the world, including not only the material relations of production, but also the material relations of consumption.
Prof. Ssali also acknowledged the Witte Institute for initiating the initiative and for choosing Makerere University as a key partner on the African continent.
She said Makerere University plans to establish a dedicated centre focused on the emerging area of study, with the institution aiming to launch the centre in February 2027.
“We hope the centre will become a leading African platform for research, teaching and dialogue on these issues,” she asserted.
Prof. Ssali noted that the ideas emerging from the Kampala meeting (held on 20th August 2026) are already being incorporated into Makerere University’s theoretical classes, with plans to substantially expand the initiative following the establishment of the centre of excellence.
She reaffirmed Makerere University’s commitment to the partnership and to expanding scholarly engagement on alternative approaches to political economy.
Call for Growth that Advances Social Welfare
Delivering the presentation titled: “The Role of Noonomy in Addressing Development Challenges in East Africa,” Prof. Edward Bbaale, Principal of the Makerere University College of Business and Management Sciences (CoBAMS), explored the potential of Noonomy as an alternative framework for understanding and addressing persistent development challenges in East Africa.
Prof. Bbaale noted that the approach contributes to emerging academic discussions on how economic systems can better connect economic growth with social wellbeing and inclusive development outcomes in the region.
“The study contributes to emerging academic discussions on how economic systems can better link economic growth with social wellbeing and inclusive development outcomes in the region,” he said.
The paper was co-authored with Dr Peter Babyenda and formed part of the scholarly contributions presented at the World Congress on Noonomy in Rome, Italy.
Prioritizing Human-Centred Development
Dr Peter Babyenda said Makerere University’s participation in the World Congress on Noonomy in Rome marked an important step in the University’s international engagement with the Theory of Noonomy.
“The engagement paves the way for establishing a Centre of Excellence for Noonomy at the School of Economics, under the College of Business and Management Sciences (CoBAMS),” he stated.
Dr Babyenda explained that the Theory of Noonomy places human welfare at the centre of development, arguing that development should be assessed not only through productivity and infrastructure, but also by how it improves people’s wellbeing.
He said consumption, knowledge transfer and solidarity are important considerations, including in the application of emerging technologies such as Artificial Intelligence.
Dr Babyenda revealed that Uganda has been offered an opportunity to host an upcoming World Congress on Noonomy, which he said could bring together participants from more than 55 countries and create opportunities for academic exchange, industry engagement and international visibility for Uganda.
He called upon the academia and industry to collaborate with Makerere University in advancing its engagement with the emerging field.
The Signing of the MoU at the Global Congress of the World Association of Noonomy marks a milestone in Makerere University’s efforts to contribute to international scholarly discussions on alternative approaches to understanding economic systems and development.
Business & Management
CoBAMS, European Partners Launch Programme to Equip Students with Polycrisis Management Skills
By Hasifa Kabejja and Ritah Namisango
Makerere University, through the College of Business and Management Sciences (CoBAMS), in collaboration with international partners, is implementing a Blended Intensive Programme (BIP) aimed at equipping a new generation of professionals in Africa and Europe with the knowledge and practical skills needed to understand and respond to complex, interconnected global crises.
Held under the PolyCIVIS network, the programme, titled Enhancing Skills in Polycrisis Management: African and European Approaches, brings together participants from Makerere University, the University of Salzburg, the National and Kapodistrian University of Athens, and Universidad Autónoma de Madrid.
It was competitively secured under the 6th Call for CIVIS Blended Intensive Programmes by the Makerere PolyCIVIS team, comprising Prof. Edward Bbaale from the School of Economics, CoBAMS; Dr. Anthony Tibaingana from the School of Business, CoBAMS; and Dr. Kamatara Kanifa from the College of Agricultural and Environmental Sciences (CAES).
The European facilitators include Prof. Gudrun Zagel, Dr. Sabine Hennig, and Dr. Roman Puff, all from Paris-Lodron University of Salzburg, Austria.
Tackling the Growing Reality of Polycrises
Funded by the European Union through the Erasmus+ Programme under the Jean Monnet Networks, the initiative responds to the growing reality of polycrises – situations in which multiple crises, including climate change, pandemics, displacement, poverty, environmental degradation and economic instability, interact and compound one another, often resulting in consequences more severe than those of individual crises.
The BIP Workshop at Makerere University
The BIP combines virtual and physical learning to give participants both theoretical grounding and hands-on experience in polycrisis management.
During the virtual component conducted in May 2026, participants including students and academics from the participating institutions worked in interdisciplinary teams to analyze real-world scenarios, including climate disasters, refugee crises, pandemics and urban waste management. The students were required to develop and present polysolutions from the perspectives of different stakeholders, including governments, civil society and academic institutions.
The physical component, taking place in Kampala from 7th-11th September 2026, brings together students from across CIVIS consortium universities to complete the remaining course content, participate in practical activities, and develop solutions to real-world polycrisis challenges. It also provides participants with an opportunity to examine real-life Ugandan cases, including the Kitezi landfill disaster and the Bulambuli landslides. Through these case studies, students will explore how crises intersect with public health, environmental protection, poverty, security, and sustainable development, while gaining practical insights into integrated approaches to crisis management.
On the first day of the training, participants undertook an excursion to the Kiteezi Landfill. During the week, they will also engage with experts from the Kampala Capital City Authority (KCCA), civil society and academia, and work in thematic groups to explore the legal, economic, sociological, historical, communication and educational dimensions of Kampala’s waste management challenges.
The teams will subsequently develop a Kampala waste policy paper and accompanying presentations, proposing integrated approaches to addressing the city’s waste crisis.
The learning approach incorporates case studies, simulations, role-play, guest lectures, peer learning, interdisciplinary teamwork, and problem-based learning. Participants are encouraged to move beyond identifying problems to developing practical and sustainable solutions.
Call for Integrated Approaches to Complex Global Challenges
Officially opening the programme, Makerere University Vice Chancellor, Prof. Barnabas Nawangwe, represented by the Deputy Vice Chancellor (Finance and Administration), Prof. Henry Mwanaki Alinaitwe commended the team for securing the programme.
Addressing participants, he emphasized the need for universities to move beyond fragmented approaches to problem-solving and develop integrated responses to increasingly complex global challenges.
“Interconnected problems cannot be adequately addressed through fragmented solutions,” Prof. Nawangwe observed, stressing the importance of collaboration across disciplines, institutions, sectors and countries.
He noted that no single discipline or institution possesses all the knowledge required to address the challenges confronting societies today, calling for stronger integration of fields such as economics, public health, environmental science, engineering, governance, technology and the social sciences.
Embracing Innovative and Sustainable “Polysolutions”
Prof. Nawangwe further emphasized the importance of developing innovative and sustainable “polysolutions”- integrated responses that address multiple, interconnected crises while minimizing unintended consequences across other sectors.
He underscored the value of combining African and European perspectives, noting that while crises may manifest differently across regions because of differences in history, institutions and resources, challenges such as climate change, migration, pandemics, conflict and economic instability increasingly transcend national boundaries.
He described the partnership as an opportunity for mutual learning and co-creation of knowledge, rather than a one-way transfer of expertise.
“We must bring these experiences into conversation and determine what works, under what circumstances, and how solutions can be adapted to different social, economic and institutional contexts,” Prof. Nawangwe said.
Collaboration Beyond the Blended Intensive Programme
The Vice Chancellor expressed hope that the collaboration would extend beyond the BIP into joint research, publications, teaching, student supervision and other sustained academic initiatives.
He challenged the participants to make the most of the opportunity by learning across disciplinary boundaries, questioning established assumptions and focusing on solutions.
“The world you are preparing to lead will require people who can understand complexity, work across institutional and disciplinary boundaries, and convert knowledge into practical responses,” he said.
Ebola Outbreak Demonstrates the Interconnected Nature of Modern Crises
The Vice Chancellor further observed that the postponement of the physical component of the training following the outbreak of Ebola underscored the interconnected nature of modern crises. He noted that a health emergency can quickly disrupt education, international mobility, economic activity and institutional planning.
Appreciation by the Vice Chancellor
He commended the PolyCIVIS team and partner universities for bringing the initiative to fruition, expressing confidence that the programme would generate practical and innovative polysolutions to some of the challenges facing societies.
Strengthening international academic collaboration
In his capacity as Principal of CoBAMS, Prof. Edward Bbaale described the programme as a significant reflection of the College’s commitment to fostering an integrated approach to teaching, research, policy engagement and international collaboration.
He noted that the increasingly complex challenges facing society require institutions and professionals to transcend geographical and disciplinary boundaries and collaborate across diverse fields of expertise.
Prof. Bbaale further highlighted the value of bringing Makerere students and faculty into direct engagement with colleagues and practitioners from partner universities.
“Such engagements enrich the learning experience while creating opportunities for sustained collaboration in research, teaching and student supervision. For Makerere University, the programme represents a practical expression of its internationalization agenda, creating opportunities for students and academics from different countries to exchange knowledge, share expertise and work together to address complex societal challenges.”
Preparing future leaders for complex challenges
The programme seeks to enable learners to identify, assess and manage polycrisis situations in line with the UN Sustainable Development Goals (SDGs), while building competencies in addressing the social, environmental and economic dimensions of crises.
It also aims to develop practical skills in designing and evaluating integrated policies and polysolutions, including effective communication and public awareness strategies.
Ultimately, the initiative seeks to strengthen participants’ critical thinking, digital, spatial and 21st-century skills while promoting interdisciplinary and transdisciplinary collaboration.
The BIP also serves as a pilot initiative for the planned Joint Master’s Programme on Managing Polycrises under the PolyCIVIS framework.
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