Business & Management
Mak implored to research into the Centralization of Forest Governance in Uganda
Mpigi District Local Government and stakeholders in the forestry sector want Environmental economists from Makerere University to conduct research into the impacts of centralizing the governance of national forests in Uganda.
According to section 54 (1) a of the National Forestry Act, 2003, management of all Central Forest Reserves is the mandate of National Forestry Authority (NFA) whereas that of Local Forest Reserves is the direct responsibility of the district forest officer as specified under section 48 (3) e of National Forestry Act, 2003. All forestry activities are guided by the National Forestry Policy 2001.
Poor forest governance has been blamed for the depletion of the ecosystem in Uganda. The people of Mpigi contend that since government mandated NFA to manage national forests, most of the forests have been depleted and they want national forests governance decentralized.
To achieve this districts officials and stakeholders say, Makerere University should conduct research into the impact of centralizing national forest governance to provide evidence for policy change. This call was made during the policy dialogue held at the district chambers organized by the Environment for Development Initiative (EfD-Mak) Centre on 22nd November 2022. The university team was led by the Director represented by Dr. John Sseruyange.
The meeting brought together representatives of the district political and technical arms, civil society organizations, the private sector, elders and opinion leaders, farmers leaders under the theme, “Forestry and Biodiversity: Addressing Challenges of Forest degradation and Enhancing Environmental Management in Uganda”.
The participants discussed the key governance issues in the forestry sector, how communities can be strengthened to participate in forest recovery programs and what best forest restoration mechanisms should be adopted to revert the forest destruction trends in Uganda.
Governance here referred to, “the norms, institutions, and processes that determine how power and responsibilities over forests are exercised, how decisions are taken and how citizens – including women, men, youth, indigenous people and local communities – secure access to, participate in, and are impacted by the management of forests”
Presenting the status of forests in Mpigi district, the Chief Administrative Officer represented by the District Natural Resources Officer Mwidyeki Anthony said the management of forests in Mpigi has been so challenging and has on a number of occasions raised many issues involving NFA, the district and the community living adjacent to the forests.
“It should be noted that, the once thick forests in Mpigi district which had a collection of Muvule, Setaala, Musizi and other indigenous tree species have and are still gradually being reduced to empty land or replaced with eucalyptus trees for many reasons.
The natural forests reported that indigenous species that had survived for ages are now being abruptly ruined. This tragedy has befallen all the natural forests in Mpigi, a district once blessed with a wide range of biodiversity. Most natural forests in Muduuma and Kiringente have completely gone”, Mwidyeki submitted.
Mwidyeki explained that all the central forest reserves in Mpigi district with exception of Mpanga forest have been faced with the problem of encroachment in form of cultivation, grazing and settlement while in most of all the reserves, conflicts resulting from unclear boundaries are very common and have sometimes resulted in court cases leading to loss of time and money.
The vegetation cover of most Central Reserve Forests in Mpigi according to Mwidyeki have been changed into eucalyptus plantations, boundary markers uprooted, increasing forest encroachment, land grabbing and conflicts between NFA staff and communities living adjacent to these forests.
Besides population pressure that has increased the demand for fire wood, charcoal and land for settlement, Mwidyeki alleged that there has been creation of illegal land tittles in these reserves, construction of roads and industrialization.
Mwidyeki however highlighted a number of initiatives undertaken to promote forestry. These included; Sensitization and training of communities in forestry management, distribution of tree seedlings across the district, establishment of the district nursery bed, training and supervision of nursery owners on acquisition of quality tree seed and conducting routine inspections to detect and deter illegal forestry activities.
Representing the Director, EfD Mak Centre, Research Fellow Dr. John Sseruyange underscored the importance of forests as major stores of atmospheric carbon contributing to the regulation of climate change, water quantity, mitigating the effects of high flows in wet periods and low flows in the dry periods.
He said forests contribute to soil and water protection and biodiversity conservation and supply well over 90% of Uganda’s energy requirements in the form of fuel wood.
“Sustainably managed forests give environmental benefits, sustainable economic development and improve the quality of life of people across the country”, Dr. Sseruyange said
Sseruyange reported that the Uganda forestry sector reforms (1998 – 2003) aimed at providing more efficient and effective forest administration, management and utilization of Uganda’s forest resources, through: The Forestry Policy (2001), The National Forestry Plan (2002),
The NFTPA (2003) and a new institutional framework for the management of forestry resources in the country.
These resulted in the birth of institutions such as: The NFA, the UWA, the DFS, private forest owners and community forests owners which distributed responsibilities between the central government, local government agencies, the private sector, NGOs, community based organizations and the local communities.
The reforms according to Sseruyange aimed at promoting multi-stakeholder participation, transparency, integrity and professionalism in management of the forestry sector.
“Despite these good intentions, the forest estate in Uganda has continued to shrink from 4.9 million hectares in 1990 to currently 2.3 million hectares, NFA (2015) a loss of over half of the forests in a span of 25 years. …. However, over this period, 46% of protected woodlands- mostly those under NFA, were lost.
The reasons for this decline are mostly attributed to poor forest governance, and particularly problems with forest law enforcement and governance, and associated institutional issues” , He stated.
The main causes of deforestation according to Dr. Sseruyange relate to issues of governance in the forestry sector, illegal and unregulated trade of forest products and the unsecured forest tenure rights. Other issues are the conversion of forest land to other land use types such as agriculture and urbanization, and rampant felling of trees for firewood and charcoal burning.
In her closing remarks the Deputy Resident District Commissioner Maria Lubega described the dialogue as timely, thanked the university for choosing Mpigi, pledging the district commitment to support efforts geared towards restoring the environment.
Lubega wants an evidence based report on forest governance from Makerere University for presentation to the relevant government organs.
“Two weeks ago, the President sent someone from his office to come because he was interested in the environment restoration, and we are working on this report. When the report about this dialogue is ready share with us because it is timely, and I shall share with it directly with the president because NFA is just an authority and the other one is a fountain of honor so we shall take our views to the president”. She said.
Participants speak out
During the panel and plenary discussions participants expressed the need to decentralize the management of all forest reserves to the district.
“The forest sector is the least funded. Officers vehicles get stuck with no fuel. The moral fabric of the people of Mpigi is filled with, I don’t care attitude. NFA has been nicknamed as “nfa” meaning I am dying. NFA efforts are not coordinated with the district office. The District Natural resources officer should have been a member of NFA, there is a lot of political interference while implementing policies with orders from above”, The District Senior Entomologist Onyango Oluoch decried.
The District Forestry Officer Ssengendo Micheal says the major issue is governance.
“When you look back, the forests were intact and management was proper. All regulations were being followed. With the new changes in the policy of 2001 when they brought in NFA, that is where we all lost it because there was confusion and no coordination because of the bad governance.
The first thing we need to do is to revert back the old system. We need to have staff at every level. We need the forest guards, forest rangers but all these were reduced by two per district which is really over whelming when it gets to implementation of our forest management”.
Nsamba Benon, a Political leader says, districts had powers to safeguard forests but more damage has been done when powers were shifted from local government to central government.
“Ever since NEMA took over, there is a very big damage on our forests as compared to long ago. It is our mandate to protect the environment. The business of centralizing powers has done more harm than good to our country.
It is possible to bring all stakeholders to board to protect the environment but it cannot be possible if people are seeing non-residents cutting away indigenous trees planting and owning eucalyptus trees. The biggest issue here is policy. It should be reversed and our Forest Officer takes charge”.
Opinion leader, Frank Kawooya says the laws are weak and segregatively applied to a few.
“These laws are weak. Those who are supposed to manage forests cut the forests and replace them with eucalyptus. Now we see that forests have begun being shared. Am touched, in the past forestry students at Makerere would not be awarded degrees without coming to study in Lwamata forest . Today no child ever comes to study because forests are no more.”
The District Environmental Police Commandant says those mandated to guard the forest are the ones that cut the trees. He is opposed to the idea of replacing natural forests by eucalyptus and says enforcement is also problem.
“In 1924 we had an inventory for counting trees in Masaka. We counted trees about 2000. There is a forest called Buzilango but, of recent when went there, I found that there are people living there. It was no longer a forest for government. Forest guards are the ones who cut trees and sell to bakeries and schools. Eucalyptus is not good because they drain water at a high speed and, were introduced by industrialists who wanted to build industries.
But we of enforcement have a problem. You go and see a person with a car carrying timber and there is no legal document showing. When you stop the car, you will hear the person referring you to talk to another person. Sometimes there is collaboration with NFA and timber dealers connected from above. I suggest the powers should be brought back, decentralize forest reserves so that districts own, oversee and manage the forests. We need to sensitisize masses to look beyond financial gains but the future generation because in 50 years, we may not have any natural forest”.
A representative from the NGO forum called for sensitisation of the people on district and national forests.
“Different roles must be emphasized. Demarcations for individual, district and national forests must be emphasized. After sensitization they will know the species to plant”.
The District Farmers’ Chairperson Stella Nantamba says farmers are in weather crisis.
“Farmers rely on land. Soil is infertile, weather patterns have changed and many have resorted to forests and wetlands. Information given to farmers is distorted and weather changes are adverse Intervention requires adoption of agroforestry for environmental conservation and food security”.
But for teacher Emmanuel, charity begins at home and community. Sensitization form the community level will help children internalize the importance of forests.
“There is need for mindset change of those mandated to protect the environment so that children learn from them. Privatization of forests should be discouraged to save forests”, he said.
Business & Management
Brewing Innovation: 9th Annual Youth Expo showcases enterprises in Uganda’s coffee value chain
By Ritah Namisango and Monica Meeme
On 17th October 2025, the Makerere University Freedom Square was a beehive of activity as over 600 students from the College of Business and Management Sciences (CoBAMS) participated in the 9th Annual Innovation and Youth Expo.
Organized by the Makerere University Entrepreneurship and Outreach Centre, the 2025 Innovation and Youth Expo, focused on Uganda’s most strategic Agricultural sector – COFFEE.
Under the theme, Brewing Prosperity: Youth Entrepreneurship in Uganda’s Coffee Value Chain, student entrepreneurs exhibited more than 300 innovations including youth coffee brands, brewing demonstrations, agri-tech prototypes, live cupping sessions, among others.
The Youth Expo focused on amplifying youth-led innovations across the entire coffee value chain—from farm to cup, providing a hands-on, interactive platform for young entrepreneurs to exhibit their products, prototypes, and business ideas, while engaging directly with industry stakeholders.
By placing the youth at the center of the value chain, the Youth Expo demonstrated the untapped potential of innovation, creativity, and enterprise among Uganda’s next generation of entrepreneurs.
Student innovations for real-world impact:
The Director of the Makerere University Entrepreneurship and Outreach Centre, Dr. Sarah Bimbona, urged students to view their innovations not just as academic projects, but as the starting point for real-world impact.
“These innovations should not just end here or be seen as projects for marks. Continue nurturing those dreams, take them further, and make them a reality,” she advised.
She recognized the critical role of faculty and mentors, specifically appreciating them for their tireless support in guiding students through their innovation undertakings.
Dr. Bimbona emphasized the importance of linking academic learning with practical enterprise, highlighting that student-led innovations have the potential to create meaningful economic and social change.
Students encouraged to embrace entrepreneurship:
The Dean, School of Business, Associate Professor Godfrey Akileng specified that entrepreneurship is one of the flagship initiatives of the College of Business and Management Sciences. He encouraged the students to seize the moment. “This is your opportunity to showcase your innovations, to interact with industry players, and to change your mindset from job-seekers to job creation,” he said. “Let the entrepreneurship Expo awaken a new spirit in you-one that says-yes, I can make it.”
Associate Professor Akileng cited the story of Bill Gates as an example of what determination and innovation can achieve, reminding the students that greatness often starts from simple beginnings. “There is no reason we cannot build something extraordinary from coffee and other local products,” he stated, emphasizing the value of entrepreneurship in national transformation.
The Dean, School of Business, expressed deep appreciation to the industry partners for their collaboration and generosity. “You have invested time, knowledge and financial support to be here. Thank you for supporting the Entrepreneurship Congress and Expo,” he remarked.
BRAC Uganda participates in the Expo:
The Communications Officer of BRAC Uganda, Ms. Barbra Ampaire, stressed that BRAC aims to equip youth with the tools and knowledge to discover and maximize their potential.
“We have supported thousands of youth through tailored programs in areas such as tailoring, livestock farming, agribusiness, financial literacy, and value addition. These initiatives are supported not just with training, but also with seed capital, equipment, and ongoing mentorship,” she said.
Ms. Ampaire noted that Makerere University, being a hub for students and young innovators, aligns perfectly with BRAC’s focus on empowering youth while they are still developing their ideas and ambitions.
A case for domestic consumption and local processing:
One of the participants from the BRAC Scholar Transition Fund, Mr. Godwin Birungi, emphasized the need for domestic consumption and local processing, highlighting that exporting raw coffee reduces employment opportunities and stunts economic growth.
“When we consume and process our coffee locally, we not only improve public health, but also create jobs and stimulate our economy.”
He encouraged young entrepreneurs to embrace patience, maintain consistency in their efforts, and stay focused on their goals, emphasizing that building a successful and sustainable business is a gradual process that requires dedication and resilience.
“Building a sustainable business takes time. Many successful entrepreneurs spent over a decade before making a profit. Find your passion, refine your strategy, and stay the course.” he said.
Student entrepreneurs speak out:
The Marketing Manager of Victory Cakes students’ enterprise, Ms. Keziah Nasenga, explained that the team offers two main product variations including coffee cupcakes with icing and those without, catering to different customer preferences.
She noted that the cupcakes are crafted using brewed coffee mixed with hot water, then blended with traditional baking ingredients such as flour, vanilla, and other flavor-enhancing components.
A student from the Ring Hair Stimulator group, Ms. Martha Alwe, said their product is a premium hair care solution designed to promote healthy hair growth, prevent breakage and hair loss in women, and enhance beard growth in men through a specialized beard oil.
“The full product line includes beard growth oil, hair shock treatment, hair spray, leave-in conditioner, and hair growth shampoo each carefully developed to address a wide range of hair care needs with quality and effectiveness,” she said.
The Marketing Manager of the team of Coffee Cupcake, Ms. Catherine Nasaazi, explained that the shampoo is enriched with sodium benzoate, tea tree oil, and other ingredients.
Precursor to the Youth Expo:
The 3rd Uganda Entrepreneurship Congress held on 16th October 2025 at Makerere University Yusuf Lule Central Teaching Facility Auditorium, provided a perfect transition into the 9th Annual Makerere University Youth Expo held on 17th October 2025 at the Freedom Square.
During the Uganda Entrepreneurship Congress, students listened to lived experiences and case presentations from young, mid-level and senior entrepreneurs. The panelists who discussed topics on Market Readiness, Value Addition and Story Telling, as well as, Financing the Future, enlightened the students and upcoming entrepreneurs to creating impact, access to markets and capital, and breaking the barriers in a competitive world.
The students gained valuable knowledge from the Chief Guest-Mr. Odrek Rwabwogo, Chair of the Presidential Advisory Committee on Exports and Industrial Development, and the Keynote Speaker- Mr. Moses Nyabila, CEO of aBi Development Ltd.
Mr. Rwabwogo challenged the young entrepreneurs to think beyond Uganda’s borders, when he highlighted that true entrepreneurship lies in producing goods that can compete on the international market.
“When you build a business that can sell in another person’s market, you are a hero or heroine because what you have done is disrupting the status quo, which praises imports over exports. In this country, for instance in Kikuubo business area, you hear statements such as my container is about to reach Uganda, and not my container is leaving the yard in Uganda and is taking avocado to Spain or another country. I want the language to change.”
Partners of the Uganda Entrepreneurship Congress and Youth Expo: Makerere University (Mak), Ministry of Agriculture, Animal Industry and Fisheries (MAAIF), National Coffee Research Initiative (NaCORI), BRAC Uganda, Tooke, Mastercard Foundation Scholars Program at Makerere University, Vision Group, Mountain Harvest, Pepsi, Rainforest Alliance, Sumz, and the Banana Industrial Research & Development Centre.
Writers: Ritah Namisango, Principal Communication Officer at Makerere University & Monica Meeme, a student of Bachelor of Journalism and Communication at Makerere University.
Business & Management
Makerere University Young Entrepreneurs urged to prioritize value addition to enhance their innovation
![[L-R] Dr.Godfrey Akileng - Dean School of Business, Prof. Sarah N. Ssali - Ag. Vice Chancellor, Chief Guest - Mr. Odrek Rwabwogo, and Gordon Katwirenabo-Assistant Commissioner, Quality Assurance and Value Addition, MAAIF at the Congress.](https://news.mak.ac.ug/wp-content/uploads/2025/10/Entreprenuership-Congress-2025.jpg)
Young entrepreneurs from Makerere University have been urged to focus on value addition, quality and branding if their innovations are to grow into sustainable businesses in the country.
The call was made by several speakers during the opening of the two-day Uganda Entrepreneurship Congress and Youth Expo (16th to 17th October 2025) hosted by Makerere University College of Business and Management Sciences, under the theme, Brewing Prosperity: Youth Entrepreneurship in Uganda’s Coffee Value Chain.
The annual event serves as a national platform for youth, entrepreneurs, investors, policymakers, and private sector leaders to unlock youth-driven innovation.
The entrepreneurship congress and expo features over 600 students from the College of Business and Management Sciences (CoBAMS) showcasing more than 300 innovations, with a spotlight on the coffee sector. The expo is among the several initiatives that the University has launched to unlock the entrepreneurship potential of students and youth in Uganda.
According to Professor Barnabas Nawangwe, Vice Chancellor of Makerere University, the move was motivated by the high levels of youth unemployment in the country, which currently stands at 16.1 percent for those aged 18 to 30 (Uganda Bureau of Statistics, 2024).
Addressing the participants during the Entrepreneurship Congress, the Chief Guest-Mr. Odrek Rwabwogo, Chair of the Presidential Advisory Committee on Exports and Industrial Development, rallied students and youth to embrace entrepreneurship.
“Education can come from strange places. Everyone has gifts, talents, abilities and resources to utilize. In a country with many unmet needs, entrepreneurship is about what you change, he said.
Mr. Rwabwogo stressed the value of local innovation. “Not everything can be commercialised especially in a country that imports 90% of what it consumes. Identify needs that outsiders will never cater for-our language, culture, and food. Those are unique strengths, he remarked.
Mr. Rwabwogo challenged the young entrepreneurs to think beyond Uganda’s borders, when he highlighted that true entrepreneurship lies in producing goods that can compete on the international market.
“When you build a business that can sell in another person’s market, you are a hero or heroine because what you have done is disrupting the status quo, which praises import. In this country, for instance in Kikuubo business area, you hear statements such as my container is about to reach Uganda, and not my container is leaving the yard in Uganda and is taking Ovocado to Spain or another country. I want the language to change.”
Representing the Vice Chancellor of Makerere University – Professor Barnabas Nawangwe, the Deputy Vice Chancellor (Academic Affairs), Professor Sarah Ssali noted that the expo comes at a time when youth unemployment stands at 16.1 percent, which informs the university’s move to challenge this growing reality.
“I am glad to note that Makerere University continues to champion innovations and turning graduates from job seekers into job creators, and champions of societal transformation. The expo is Makerere’s attempt to strategically locate itself in the conversation around coffee being the biggest export earner in the country,” she said.
Statistics indicate that Uganda exported 667,037 kilograms of coffee worth US$162.36 million, highlighting the sector’s importance to the economy and its role as a key foreign exchange earner. Despite this, most youth are excluded from high-value segments of the coffee value chain, such as processing, branding, and export, often remaining confined to low-income farm labor.
According to Professor Ssali, this disconnect represents both a critical risk and an unprecedented opportunity. The expo, therefore, serves as a national platform for youth, entrepreneurs, investors, policymakers, and private sector leaders to unlock youth-driven innovation across the coffee value chain, from climate-smart farming and agri-tech to processing, branding, and global market access.
She believes that by moving beyond subsistence farming towards ownership, innovation, and high value enterprises, the youth in Uganda can secure a greater share of the global coffee market while catalyzing job creation and sustainable development.
Dr. Sarah Bimbona, Director of the Makerere University Entrepreneurship and Outreach Centre, said several of the innovations on display have the potential to be scaled into viable enterprises. She added that these new ventures would build on the success of over 150 companies that emerged from previous editions of the entrepreneurship expo.
Dr. Bimbona used the golden opportunity to highlight three requests for support. She appealed for support, noting that the Centre has spent nine years nurturing over 1,000 business ideas annually, yet the impact of these ideas remains difficult to measure due to lack of resources for tracer studies. Commending Mr. Rwabwogo for accepting to become the Patron of the Centre, Dr. Bimbona requested him to amplify the Centre’s reach and support for youth, women and broader economic development.
On opening opportunities, the Centre offers guidance to entrepreneurs free of charge and seeks partnerships to connect student ideas with the industry. “We have the expertise and experience. We just need that extra push to remain relevant in the business community,” she stated.
Dr. Bimbona reiterated the transformative power of mentorship that is provided through the Makerere University Entrepreneurship and Outreach Centre.
The Dean, School of Business, Associate Professor Godfrey Akileng specified that entrepreneurship is one of the flagship initiatives of the College of Business and Management Sciences. He encouraged the students to seize the moment. “This is your opportunity to showcase your innovations, to interact with industry players, and to change your mindset from job-seekers to job creation,” he said. “Let the entrepreneurship congress awaken a new spirit in you-one that says-yes, I can make it.”
Associate Professor Akileng cited the story of Bill Gates as an example of what determination and innovation can achieve, reminding the students that greatness often starts from simple beginnings. “There is no reason we cannot build something extraordinary from coffee and other local products,” he stated, emphasizing the value of entrepreneurship in national transformation.
The Dean, School of Business, expressed deep appreciation to the industry partners for their collaboration and generosity. “You have invested time, knowledge and financial support to be here. Thank you for supporting the Entrepreneurship Congress and Expo,” he remarked.
Associate Professor Akileng commended Dr. Sarah Bimbona, and the entire entrepreneurship team namely Dr. Cathy Mbidde, Dr. Kasimu Sendawula, Dr. Hanifah Nantale, Dr. Marion Nanyanzi, and Mr. Luke Muhwezi for nurturing student entrepreneurs at Makerere University.
The entrepreneurship congress featured a keynote address, and two panels focusing on: Market Readiness, Value Addition and Story Telling, as well as, Financing the Future.
The Keynote Speaker, Mr. Moses Nyabila, CEO of aBi Development Ltd, urged the government and private sector to establish an export fund to support young entrepreneurs in starting their businesses.
Mr. Nyabila explained that the fund would help young entrepreneurs launch simple start-ups that have the potential to grow into larger enterprises. The fund, he noted, would not only support production, but also empower entrepreneurs to handle basic packaging and export processes. According to him, such an initiative represents a critical form of value addition.
Mr. Nyabila added that such initiatives would help challenge the current status quo, which prioritizes imports over exports. He used the expo as a platform to call on the government to shift the national mindset toward building Uganda’s presence in the global export market.
During the panel discussions, contributors discussed several steps through which the young entrepreneurs can be equipped with skills that can help them to join the competitive market.
Some of the panelists included: Bob Paul Lusembo-Head of Business Growth, BRAC Uganda Bank, Geoffrey Okidi-Financial Deepening Uganda, Nakabuye Flavia Bwire- Inclusion and Microfinance Specialist, and Sectrine Muganzi-Coffee Farmer and Youth Entrepreneur.
Other panelists included Jackline Arinda Akampwera-CEO Jada Coffee, Gordon Katwirenabo-Assistant Commissioner, Quality Assurance and Value Addition, MAAIF, Edwin Danze- Head of Marketing, Next Media Group, and Godwin Birungi- Founder, Rubungi Enterprises.
The different Speakers acknowledged that while Uganda has no shortage of innovations, gaps in value addition and branding continue to undermine product competitiveness, reinforcing the stereotype that Ugandan products are of poor quality.
One of the panelists, Jackline Arinda Akampwera, CEO of Jada Coffee, noted that branding strongly influences perceptions of quality. In the same development, she argued that limited branding is also largely responsible for the misconception that Ugandan products are substandard.
“We have this perception that when we see a brand on a billboard, it must be of good quality. Branding is therefore central to entrepreneurship,” Arinda said. “In Uganda, there’s limited branding and value addition, which affects the marketability of our products,” she said
Arinda shared that before she joined the coffee business, she realized Uganda had no widely recognized coffee brands, despite being a top coffee producer. This inspired her to create a brand that would appeal even to non-coffee drinkers.
“You don’t have to be a coffee consumer to know coffee brands—just like you don’t have to be a football fan to know who Ronaldo is,” she said. “That’s what branding does. Even if people don’t drink coffee, they should know that Jada Coffee exists. I came in to change the way the market operates.”
She added that this lack of branding also explains the low domestic consumption of coffee. To address this, Arinda began introducing coffee at social functions—events that traditionally only offered juices and sodas—as part of efforts to popularize local coffee consumption.
Gordon Katwirenabo, Assistant Commissioner, QA and Value Addition, MAAIF agreed with Arinda. He stated that the government is very intentional in promoting value addition to the country’s produces.
“Value addition is very prominent in our policy framework. If you produce and get only money for production, then there is no value, and then you cannot achieve the economic importance and transformation that we need in our communities. So, through that were are very intentional in supporting value addition,” he said.
On his part, Godwin Birungi, Founder, Rubungi Enterprises noted that while branding is very important, branding alone is not enough if the products themselves lack quality. He argued that the two—branding and quality, must reinforce each other for a business to thrive.
“I realized that there is a need to be consistent in producing high quality products. The more you produce high quality, the more you lift your brand,” he said
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![[L-R] Dr.Godfrey Akileng - Dean School of Business, Prof. Sarah N. Ssali - Ag. Vice Chancellor, Chief Guest - Mr. Odrek Rwabwogo, and Gordon Katwirenabo-Assistant Commissioner, Quality Assurance and Value Addition, MAAIF at the Congress.](https://news.mak.ac.ug/wp-content/uploads/2025/10/Entreprenuership-Congress-2025-400x240.jpg)
![[L-R] Dr.Godfrey Akileng - Dean School of Business, Prof. Sarah N. Ssali - Ag. Vice Chancellor, Chief Guest - Mr. Odrek Rwabwogo, and Gordon Katwirenabo-Assistant Commissioner, Quality Assurance and Value Addition, MAAIF at the Congress.](https://news.mak.ac.ug/wp-content/uploads/2025/10/Entreprenuership-Congress-2025-80x80.jpg)
Business & Management2 weeks agoMakerere University Young Entrepreneurs urged to prioritize value addition to enhance their innovation