On Thursday 29th September 2022, happened a research dissemination workshop at St. Joseph’s Inn Virika-Fort Portal that presented a policy debrief on social media technology as a feasible strategy in catalyzing Sustainable growth of small businesses in Uganda. A case study of Mbale and Fort portal by Makerere University’s Business Management expert and Lecturer Dr. Kasimu Sendawula.
The research project themed “Strengthening the Social Media Competencies of Business Owner Managers for Sustainable Growth of Small Businesses in Uganda” objected at equipping business owner-managers with social media competencies that are relevant in boosting productivity, marketing and promoting business operations for sustainable growth.
The project team first conducted a needs assessment before training where it was revealed that 195 (92%) of the business owner-managers in Fort Portal and Mbale had never obtained training on social media usage. The research team engaged the project participants in a hands-on social media training and eventually social media platforms were integrated into the functionality of their businesses.
Uganda being the most entrepreneurial country in the world, it is unfortunate that 64% of businesses started do not live to see their first birthday and those that do, 30% collapse before their 3rd anniversary, this all has been made worse by the covid 19 pandemic.
This research further revealed that 85% of the participants demonstrated readiness to use social media in the operations of their business and 77% of Business owner-managers have smartphones. On the other hand, 87% of participants were concerned that social media platforms may make it easy for Governments to spy on their businesses hence Privacy and Security threats.
Dr. Kasimu Sendawula the project Principal Investigator reported that after engaging the Business owner-managers in a hands on training; they appreciated social media and opened up social media platforms, channels, and pages that were suitable for their businesses and that the project team used the training materials to develop social media digital training modules that can be adopted by institutions of higher learning to equip nascent entrepreneurs with social media competencies relevant for sustainable business growth.
Dr. Mercy Amayo the Representative of the Grants Management Committee (GMC), Makerere University Research and Innovations Fund applauded the project team for the job well done and also congratulated them upon winning such a prestigious grant.
Mr. Ssekyondwa Augustine a Business Process Analyst and National Information Technology Authority Uganda Directorate of E-Government Services added his voice to appreciate and congratulate the research team on doing such an impactful study. He encouraged the trained business owners to exercise their marketing goals in respect to computer ethics and patent rights of businesses to avoid falling culprits of plagiarism and offensive communication.
The research recommends that government of Uganda amends the current social media guide by integrating issues concerning social media usage by the business community as it will guide business owner-managers on the requirements and guidelines for social media usage, potential risks, security, transparency and the legal considerations of using social media in business operations, for small businesses will trust social media platforms and fully utilize them with a goal of fostering sustainable business growth in Uganda.
Further recommendations highlight that government integrates social media technology training in the skilling Uganda program to enable nascent entrepreneurs to acquire competencies needed to successfully integrate social media technology into the functionality of their startups for sustainable growth.
The Ministry of Education and Sports should encourage academic institutions to adopt the social media training modules developed from this project to equip learners with practical soft and technical social media skills to enable future entrepreneurs to acquire competencies relevant in launching social media platforms, selling and marketing online.
This study was spearheaded by Dr. Sendawula Kasimu, Professor. Peter Turyakira, Professor Grace Kibanja, Dr. Saadat Kimuli Nakyejwe, Ms. Najjinda Shamirah, Mr. Ashiraf Mutagubya, Mr. Muhsin Mutagubya and Ms. Betty Tuhaise: funded by the Government of Uganda through Makerere UniversityResearch and Innovations Fund (Mak-RiF).
Over 30 Stakeholders from Uganda’s transport and energy sectors convened at the Kolping Hotel, Kampala, for a workshop aimed at accelerating the adoption of electric mobility (e-mobility) as a strategy for reducing emissions and improving energy efficiency. Organized by the Environment for Development (EfD)-Mak Centre, the workshop brought together researchers, policymakers, transport operators and users, as well as private sector players to address challenges and opportunities in Uganda’s e-mobility transition.
Promoting Energy Efficiency and Reduced Emissions
The workshop, led by Dr. Peter Babyenda, Policy Engagement Specialist at EfD-Mak, centered on the theme “Energy Efficiency and Reduced Emissions in Uganda’s Transport Sector.” Dr. Babyenda highlighted the environmental and economic importance of transitioning to e-mobility, stating, “Transforming Uganda into a modern society as envisioned under Vision 2040 demands that we address the environmental challenges in the transport sector, a major carbon emitter.”
The agenda included discussions on the status of energy efficiency, the role of women in e-mobility, and strategies to promote the adoption of electric motorcycles and buses.
Rising Numbers and the E-Mobility Transition
According to survey findings by the EfD researchers, Uganda’s transport sector has seen an unprecedented rise in vehicle and motorcycle usage. The number of vehicles in the country has more than doubled, increasing from 739,036 in 2012 to 1,355,090 in 2018. Motorcycles have seen an even sharper increase, growing from 354,000 in 2010 to over one million by 2018. This growth has intensified emissions and air pollution, particularly in urban areas like Kampala, which was ranked the world’s fifth most polluted city in 2020.
Electric mobility is emerging as a viable solution. Over 400 electric motorcycles, introduced by private sector players such as Zembo, GOGO, and Spiro, are already on Uganda’s roads. These e-motorbikes offer cost savings on fuel and maintenance, zero emissions, and enhanced security. Dr. Babyenda described them as a step forward in reducing the sector’s environmental footprint, though he acknowledged the challenges of limited charging stations, counterfeit batteries, and insufficient awareness.
Government Policy and Infrastructure Development
Eng. David Birimumaso, Principal Energy Officer at the Ministry of Energy, detailed the government’s efforts to support e-mobility. These include developing charging infrastructure, establishing policies for electric vehicle adoption, and training technicians and operators.
“Transport contributes 16% of energy-related emissions,” said Eng. Birimumaso. “Through partnerships with private players like Zembo and Kiira Motors, we are promoting e-mobility by building charging stations and offering capacity-building programs for stakeholders. By 2030, we aim to ensure 100% electricity access, making e-mobility viable for all Ugandans.”
So far, the Ministry has piloted electric vehicle charging at Amber House in Kampala and supported the establishment of four charging stations along the Masaka Road corridor. These efforts are part of the broader energy policy, which emphasizes the transition to cleaner, more efficient energy sources.
Economic and Gender Inclusion in E-Mobility
The workshop also highlighted the importance of economic and gender inclusion in e-mobility. Dr. Babyenda noted that while women are increasingly involved, barriers such as cultural stigmas, inappropriate vehicle designs, and limited training opportunities persist.
“Encouraging women to take up roles as drivers and technicians in the e-mobility sector is essential for a holistic transition,” Dr. Babyenda remarked. Participants recommended vehicle redesigns to accommodate women and initiatives to encourage female participation in the sector.
Key Challenges and Recommendations
Despite the promise of e-mobility, several barriers hinder its widespread adoption in Uganda. One major challenge is the limited availability of charging stations and battery-swapping points, which restricts the operational range and convenience of electric vehicles. The prevalence of counterfeit batteries further undermines reliability, discouraging potential users. Additionally, the high upfront costs of electric vehicles and motorcycles present a significant financial barrier for many Ugandans. Insufficient public awareness and persistent misconceptions about e-mobility also contribute to slow adoption, highlighting the need for targeted education and sensitization campaigns.
To address these challenges, participants recommended expanding charging networks, introducing subsidies for electric vehicles, enforcing quality standards for batteries, and conducting nationwide sensitization campaigns. Hybrid vehicles were also suggested as a transitional solution to address range anxiety.
Workshop’s Relevance to National Goals
This workshop was part of the Inclusive Green Economy (IGE) program, a regional initiative funded by Sida through the University of Gothenburg, Sweden. Since its inception in 2020, the program has trained over 25 fellows across East Africa, focusing on green transitions and evidence-based policymaking.
The 2024 workshop theme aligns with Uganda’s Vision 2040 and the National Development Plan IV, which prioritize energy efficiency and emission reductions in the transport sector.
As the workshop concluded, stakeholders expressed optimism about Uganda’s e-mobility potential. Dr. Babyenda emphasized the importance of inclusivity, stating, “Achieving energy efficiency requires collective effort. We must involve everyone, from boda boda riders to policymakers, to ensure a successful transition to clean, efficient transport.”
With over 400 electric motorcycles on Uganda’s roads and a growing network of charging stations, the country is making strides in its journey toward sustainable mobility. However, much work remains to achieve widespread adoption and integration of e-mobility solutions. The workshop served as a vital platform for collaboration and innovation in this critical sector.
Jane Anyango is the Communication Officer at EfD Uganda
The Public Investment Management Centre of Excellence (PIMCoE), hosted by the College of Business and Management Sciences at Makerere University, successfully concluded the training of its 4th cohort of public officers on November 15, 2024. This capacity-building program focused on the User Acceptance Training on Guidelines for Clearance of Financial Implications, a critical process mandated by Section 76 of the Public Finance Management Act (PFMA), 2015.
Under the PFMA, every bill presented to Parliament must include a Certificate of Financial Implications (CFI) issued by the Ministry of Finance, Planning and Economic Development (MoFPED). The preparation of the Statement of Financial Implications (SFI), which forms the basis for the CFI, is the responsibility of Ministries, Departments, and Agencies (MDAs). This statement provides detailed revenue and expenditure estimates and projected savings over a minimum of two years’ post-enactment.
Empowering MDAs with Essential Skills
The training sessions, which began last week and will continue into the following week, aim to equip MDAs with the skills required to prepare robust SFIs. These competencies are essential for MoFPED Budget Analysts to review and draft CFIs or Letters of Financial Clearance effectively.
The 4th cohort comprised officers from key institutions, including the Ministry of Lands, Ministry of Agriculture, National Environmental Management Authority (NEMA), Uganda Land Commission, Ministry of Local Government, National Agricultural Research Organization (NARO), and the Ministry of Kampala, among others.
A Step Toward Transparent and Accountable Governance
Speaking at the closing ceremony, Mr. Moses Sonko, Principal Economist at MoFPED, commended the initiative and acknowledged the value it brings to Uganda’s public policy and legislative processes. Representing the Permanent Secretary of MoFPED, Mr. Sonko highlighted the importance of the training in strengthening governance frameworks.
“This training was developed to equip us with tools and knowledge essential for our roles in ensuring that Uganda’s policy and legislative proposals are financially sound, transparent, and align with national priorities,” Mr. Sonko remarked. He encouraged participants to apply their newly acquired skills to enhance policy preparation and implementation.
He also emphasized the multi-dimensional nature of the training, which enables officers to identify the financial, social, environmental, and economic impacts of proposed bills and policies.
Participant Feedback
Participants expressed their enthusiasm and gratitude for the training. Mr. Davis Kwizera from the National Animal Genetic Resources Centre and Data Bank (NAGRC&DB) shared his positive experience, stating: “This training has offered a wealth of knowledge and an in-depth understanding of policy processes. It will significantly enhance our ability to prepare relevant policy documents. If you’ve taken the courses on Financial and Risk Analysis as well as Investment Appraisal and Risk Analysis, this program completes the package.”
The new guidelines for the clearance of financial implications will officially take effect in July 2025. PIMCoE remains committed to building the capacity of public officers to ensure that Uganda’s legislative and policy frameworks are underpinned by sound financial and risk analyses, fostering a culture of accountability and sustainable development.
For more updates on PIMCoE programs and upcoming training sessions, visit PIMCoE’s official website.
In a pivotal workshop held at Makerere University on November 12, stakeholders, researchers, and policymakers gathered to discuss the progress and emerging issues in the implementation of Uganda’s Parish Development Model (PDM). This transformative model, conceptualized by Prof. Ezra Suruma, aims to tackle some of Uganda’s most pressing socio-economic challenges: poverty, unemployment, and limited access to essential services, particularly in healthcare and agriculture.
Prof. Suruma, the architect of PDM, underscored the crucial role of researchers in creating wealth-empowering strategies for Ugandans. “The PDM is designed to eradicate poverty, promote economic inclusion, improve service delivery, and modernize agriculture,” Prof. Suruma stated. He highlighted that the model not only provides a pathway for Uganda’s rural households to participate in the economy but also aims to address the underlying issues that leave many citizens unable to afford basic needs.
The Vice Chancellor of Makerere University, Prof. Barnabas Nawangwe, commended Prof. Suruma’s visionary leadership and the significant impact PDM is expected to have on communities across Uganda. “The PDM stands as one of the largest government interventions aimed at eradicating poverty and uplifting communities,” he remarked. Prof. Nawangwe also emphasized Makerere University’s commitment to supporting PDM through the PDM Lab hosted by the College of Business and Management Sciences (CoBAMS), which serves as a hub for real-time data analysis to guide the implementation of PDM activities across the country.
The PDM Lab at CoBAMS, led by Prof. Eria Hisali and funded by the United Nations Development Programme (UNDP), is instrumental in collecting, analyzing, and interpreting data that can shape PDM policies at the grassroots level. During the workshop, Dr. Suruma extended his appreciation to UNDP for their support and acknowledged the researchers for their efforts in generating valuable insights into the effectiveness of PDM.
Despite Uganda’s notable economic growth in recent years, poverty remains a persistent challenge, with a significant portion of the population struggling to meet basic needs. Unemployment rates, especially among youth, are high, limiting economic opportunities for the country’s largest demographic. Access to healthcare, particularly in rural areas, is another critical issue, with many Ugandans unable to afford or reach essential medical services. These challenges underscore the need for initiatives like the PDM that are designed to create sustainable economic opportunities, improve household incomes, and ensure equitable access to services.
“PDM seeks to empower households to create wealth, ultimately reducing dependence on subsistence farming and encouraging local economic development,” Prof. Suruma emphasized. He believes that the model’s holistic approach will foster greater self-sufficiency among Uganda’s communities by addressing poverty from multiple angles, including agricultural modernization, financial literacy, and service accessibility.
As the workshop concluded, participants expressed optimism about PDM’s potential to drive sustainable change. Prof. Nawangwe reiterated Makerere University’s dedication to supporting this national initiative, affirming that the PDM Lab will continue to play a key role in assessing and enhancing the model’s effectiveness.
The Parish Development Model offers a beacon of hope for millions of Ugandans striving for a better quality of life, aligning with Uganda’s broader aspirations for economic growth, social equity, and sustainable development.