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Researchers Trained on New Methodologies of Improving Customer Water bill Payment Behaviour

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By Jane Anyango

Over 40 Makerere University researchers from the School of Economics were on 14th October, 2021 trained on new methodologies of information treatment into improving Water bills payments in Uganda and other countries.

The training held virtually and physically was organized and hosted by the Environment for Development Imitative (EfD-Mak) Centre.

The seminar was facilitated by Dr. David Fuente from the School of Earth, Ocean and Environment, University of South Carolina USA.

Dr. David Fuente delivering his presentation online.
Dr. David Fuente delivering his presentation online.

Dr. Fuente presented a number of studies conducted in different countries including Kenya and Ethiopia under the theme, “Testing information treatments to improve the Financial   sustainability of water utilities”. The studies according to Dr. Fuente are premised on the Global water sanitation and infrastructure challenge and the Sustainable Development Goal on provision of safe and affordable water sanitation for all by 2030.

He said policy makers face the challenge of raising water prices and improving customer bill payment behaviour noting that both are politically difficult.

“Water infrastructure is capital intensive, but largely out of public view. Improving customer awareness of the capital intensity of water supply and sanitation service delivery may increase customer perception of, “fair” water prices, however, mode of information treatment likely matters and further research is needed”, the facilitator said.

Some of the Lecturers that attended the training.
Some of the Lecturers that attended the training.

Dr. David Fuente explained that customer arrears are a chronic problem in the water and sanitation sector in the global South which undermines utilities financial stability.

“Arrears undermine tilities financial stability. For example, in South Africa, households owed municipal governments 40 billion Rand (about 4 billion USD). In Kampala Uganda, 57% of residential customers accounts have arrears while in Nairobi Kenya, 60% of customers have arrears”, he cited.

Despite the challenge, Dr. Fuente observed that, very limited work on why customers do not pay their bills and common assumptions may be wrong and lead to substantial policy mistakes.

A section of participants that attended the seminar.
A section of participants that attended the seminar.

“Simple, low-cost information treatments may improve customer behavior, but evidence is needed and are likely to be panacea.Policy makers need to think carefully about deploying multiple, well targeted policy instruments to improve customer payment behavior”, he stated.

Dr. Fuente provided insights from a series of literature and studies from Kenya, Ethiopia and South Africa that examined customer perceptions of, “fair” water prices and information treatments to improve customer bill payment behaviour.

The studies sought to address whether information treatments can improve customer bill payments and which treatments are more effective at improving customer bill payment. The general information treatment interventions discussed to improve bill payment included hard threats of disconnection for non-payment, soft encouragement that informs tenants, simple payment reminders and routine billing information, use of subsidies, sanctions, moral suasion.

Another section of participants that attended the training.
Another section of participants that attended the training.

The goals of these studies were to reduce arrears and bill-nonpayment to improve the financial stability of utilities; Boost the agency’s financial position to cater for its investments and to increase the social welfare from the agency’s investments.

In Uganda Dr. Fuente said there is proposal that is competing for Sida funds titled, “Using information treatments to improve water bill payments under the National Water and Sewerage Corporation”.

The Director EfD-Mak Centre Prof. Edward Bbaale said, such a study is practical and primary on how to create a shock in the perceptions of people so that they can start responding to paying their bills.

Prof. Edward Bbaale (standing) delivers the welcome remarks.
Prof. Edward Bbaale (standing) delivers the welcome remarks.

Prof. Bbaale said this training was important not only to the country and researchers, based on reason that these are new techniques of analysis that researchers at the EfD-Mak centre needed to pick up and get interested to undertake similar studies.

The Director expressed the need for water agencies to have financial stability to give a good service noting that what is being proposed is to make sure that financial stability of water agencies is improved.

Prof. Bbaale shared that water supply is capital intensive and requires a lot of money to lay pipes and maintain the treatment plants and yet customers comparatively pay less.  He said, to supply clean water, expand the reach and maintain constant water supply, water supply agencies require substantial resources.

A section of male participants listens to the proceedings during the traiA section of male participants listens to proceedings during the training. ning.
A section of male participants listens to proceedings during the training.

He noted that the National Water and Sewerage Corporation of Uganda is constrained by resources to maintain their supply and pipes and at the same time lack enough resources to reach the unserved areas.

“There is no study yet in Uganda that is trying to utilize the methodologies learnt into analyzing how to improve water bill payments in Uganda despite the common knowledge that many customers have payment arrears.

I am hopeful that the proposed study in Uganda will win the Sida grant and will go a long way in informing NWSC and government on how to improve water bill payments. And, if this study is implemented, it will be a great opportunity for us to see what findings come forth and what recommendations are put forward for government to improve water bill payment”. Prof. Bbaale stated.

Prof. Edward Bbaale appreciated that water supply agencies require substantial resources to fulfill their mandate.
Prof. Edward Bbaale appreciated that water supply agencies require substantial resources to fulfill their mandate.

Participants speak on the training

Dr. Oryem John Bosco, a Lecturer in the School of Economics described the training as a good collaboration and chance for researchers to understand what is going on with other researchers.

 “And in this case, understanding what research is going on in terms of utility payments and challenges that communities face in paying water bills is a good study which links with the SDGs and the national development goals.

 So understanding why payments delay and what can make people pay their water bills is a very good innovation. From this training and the proposed Uganda study, the facilitator is intending to craft messages to the water consumers to ensure that public utilities get the desired revenue that can make them operate without too much financial constraints”, Dr. Oryem commended.

Mr. Peter Babyenda the Policy Engagement Specialist in charge of coordinating the Inclusive Green Economy (IGE) training program who is also a PhD student thanked EfD-Mak center for organizing the wonderful training.

“The presentation is new to us, and it touches on of the key issue-water, where we have so many problems. I heard there is a proposal for Uganda which I am so interested in and can’t wait to see how this study goes. I am interested in the findings and to learn more on the methodologies”, Mr. Babyenda stated.

Jane Anyango is the Principal Communication Officer, College of Agricultural and Environmental Sciences (CAES)

Mark Wamai

Business & Management

Makerere Entrepreneurship Congress Rallies Youth Behind Uganda’s ‘Tenfold Growth’Plan

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Dr. Sarah Bimbona -Director of the Makerere University Entrepreneurship and Outreach Centre (2nd Left), Dr Jude Mugarura -Head of the Department of Marketing and Management (2nd Right), Dean of the School of Business, Associate Professor Godfrey Akileng (Extreme Right), Ms. Devin Ester Ambayo join Deputy Principal CoBAMS- Assoc. Prof. James Wokadala to present a a token of appreciation to Keynote Speaker Dr. Cosmos Mwikirize (3rd Right).

Makerere University has convened its 4th Entrepreneurship Congress, positioning youth innovation at the absolute center of Uganda’s ambitious Tenfold Growth Strategy.

The long-term economic framework aims to skyrocket the country’s Gross Domestic Product (GDP) from roughly US$50 billion to US$500 billion by 2040. According to the National Planning Authority (NPA), the strategy relies heavily on four primary growth pillars known as ATMS: Agro-Industrialization; Tourism; Mineral-Based Industrialization (including Oil and Gas); and Science, Technology, ICT, and Innovation.

With over 70% of Uganda’s population under the age of 30, the youth are widely seen as the engine behind this economic transformation.

To harness this potential, the 29th October, event brought together students, entrepreneurs, industry experts, and government officials at the Makerere Uiversity Yusuf Lule Central Teaching Facility Auditorium. Running under the theme “Youth Innovations to Scale Uganda’s Growth Tenfold,” the congress focused on building strategic partnerships, boosting commercialization, and equipping young innovators to build sustainable businesses.

The event was organized by the Makerere University Entrepreneurship and Outreach Centre, alongside the Department of Marketing and Management under the College of Business and Management Sciences (CoBAMS).

Chief Guest – Hon. Kasigwa Gerald, Member of Parliament for Kigorobya County

Hon. Kasigwa Gerald (MP for Kigorobya County) attended as the Chief Guest. The keynote address was delivered by Dr. Cosmas Mwikirize, Superintendent of Industrial Value Chains Development at the Science, Technology, and Innovation Secretariat in the Office of the President.

Leadership Applauds Partnership

Representing the Vice Chancellor, Prof. Barnabas Nawangwe, and the CoBAMS Principal, Prof. Edward Bbaale, the College Deputy Principal, Associate Professor James Wokadala, commended the School of Business and the Makerere University Entrepreneurship and Outreach Centre (MakEOC) for strengthening university partnerships.

Noting that the MakEOC was concurrently hosting the 10th Students’ Entrepreneurship and Innovation Expo, he praised the Centre for sustaining the initiative over the past decade.

Assoc. Prof. Wokadala stressed the need for deeper collaboration to drive youth innovation and national economic transformation. He urged students to focus on developing practical, commercial solutions.

Deputy Principal, Associate Professor James Wokadala

Call to Private Sector

Underscoring the value of collaboration, he acknowledged the Vision Group, Pepsi-Crown Beverages Uganda Limited, and Sumzi-Psalms Food Industries Limited for supporting the 4th Uganda-Makerere Entrepreneurship Congress.

For long-term sustainability, he called upon the business community, private sector, and industry leaders to work closely with the MakEOC.

He emphasized that private sector partners are vital for providing the mentorship, incubation facilities, and market access needed to help young entrepreneurs grow businesses, create jobs, and promote self-reliance.

Turn Innovations into Businesses

The Keynote Speaker, Dr. Cosmas Mwikirize, Superintendent of Industrial Value Chains Development at the Science, Technology, and Innovation (STI) Secretariat, urged students to use entrepreneurship to generate jobs and fuel national development.

Keynote Speaker, Dr. Cosmas Mwikirize
Keynote Speaker, Dr. Cosmas Mwikirize

Drawing on Uganda’s electric vehicle innovation journey, Dr. Mwikirize emphasized the importance of perseverance. He urged young innovators to challenge conventional thinking and ignore skeptics who doubt their ideas.

Achieving Uganda’s Tenfold Growth Strategy requires sustained economic growth driven by science, technology, innovation, and industrialization, he noted. To guide them, he challenged student entrepreneurs to adopt six core principles hidden within the acronym TENFOLD:

  • Trouble: Identify real-world problems and develop practical solutions.
  • Evidence: Prove that your innovations work to convince customers.
  • Numbers: Understand your business figures beyond the daily hustle.
  • Others: Build strong networks, teams, and strategic partnerships.
  • Long Game: Recognize that genuine business success takes time.
  • Discipline: Deliver on your promises with honesty and unwavering integrity.

Embrace Flexibility and Patriotism

Hon. Kasigwa Gerald, Member of Parliament for Kigorobya County, encouraged the students to remain flexible and look for opportunities outside their primary fields of study.

“Flexibility and a willingness to learn are essential for navigating a rapidly changing job market,” Hon. Kasigwa noted.

Underscoring the values of honesty, patriotism, and commitment, the legislator appealed to the youth to cultivate strong ethical foundations as they build their enterprises. He implored them to prepare for their roles in Uganda’s future through deliberate planning, continuous self-improvement, and hard work.

Champion the Commercialization of Innovations

The Dean of the School of Business, Associate Professor Godfrey Akileng, highlighted the vital role of entrepreneurship education in equipping students with real-world business skills. He encouraged them to cross-pollinate ideas, learn from industry experts, and build networks to successfully commercialize their research.

Prioritise Students’ Innovation

Commending the University Management and partners for their continued support, Assoc. Prof. Akileng invited participants to the upcoming Students’ Entrepreneurship Expo at Freedom Square, urging the youth to transform raw ideas into sustainable enterprises.

Dr Jude Mugarura, Head of the Department of Marketing and Management, reiterated the urgency of this educational shift.

“Entrepreneurship offers an opportunity to strengthen partnerships, promote wealth creation, and advance Uganda’s economic transformation and self-reliance,” Dr Mugarura said.

He called on government agencies and private-sector partners to step up with funding, regulatory guidance, incubation facilities, and market access. He noted that the upcoming Expo at Freedom Square would showcase breakthroughs in agriculture, technology, healthcare, and sustainable business models.

Fostering a Culture of Innovation

Dr. Sarah Bimbona, Director of the Makerere University Entrepreneurship and Outreach Centre (MakEOC), noted that the congress serves as a bridge connecting students directly with established industry titans and government regulators.

Dr. Sarah Bimbona, Director of the Makerere University Entrepreneurship and Outreach Centre

She emphasized that Makerere must nurture an internal culture where students graduate with viable businesses rather than just job applications.

“Every student from Makerere University should leave the university with an idea, a company, or an innovation that is going to help them transform their lives,” Dr. Bimbona stated.

She called for the creation of dedicated, well-equipped campus innovation spaces to help students transition their conceptual models into sustainable, job-creating enterprises.

Turning Ideas into Viable Businesses

A major highlight of the congress was a high-level panel discussion, moderated by Dr. Sarah Bimbona, which focused on transforming raw concepts into market-ready ventures capable of attracting customers, investments, and strategic partners.

The panel brought together key experts from finance, media, tech, and regulation, including:

  • Mr. Hannington Musimenta, Manager of Programme Development at Uganda Development Bank (UDB)
  • Ms. Lorraine Tukahirwa, Head of Marketing and Communications at Vision Group
  • Mr. Boris Mugisha, Co-founder and Head of Operations at Tubayo
  • Mr. Ronald Tumuhairwe, Public Procurement and Disposal of Public Assets Authority (PPDA)

The panelists collectively underscored that generating a brilliant idea is only the first step. To survive, entrepreneurs must pivot toward building business models grounded in real market demand, strict financial discipline, and deep customer trust.

Rather than waiting for massive capital, the experts encouraged aspiring youth entrepreneurs to start with manageable operations, maintain impeccable financial records, and seek institutional mentorship to scale sustainably based on proven performance.

Youth-Driven Innovation

Sharing her personal entrepreneurship journey, Ms. Devin Ester Ambayo, a student leader and entrepreneur at Makerere University, encouraged her peers to look closely at local problems and transform them into sustainable business opportunities.

She applauded CoBAMS for organizing the congress, noting that the event provides a vital platform for students to build confidence, master pitching skills, and network directly with seasoned industry figures.

The 4th Entrepreneurship Congress was moderated by Dr. Kasimu Ssendawula, a faculty member at CoBAMS, who was assisted by student co-moderators Ms. Yvonne Nakungu and Ms. Connie Nansubuga.

Precursor to the 10th Annual Students’ Expo

The successful conclusion of the 4th Uganda-Makerere Entrepreneurship Congress lays fertile ground for the 10th Annual Makerere University Students’ Entrepreneurship and Innovation Expo, scheduled for 30th October 2026 at the Freedom Square.

A section of the audience of the Congress.

Running from 8:00 AM to 5:00 PM, the landmark expo provides a massive platform for over 900 students to showcase their entrepreneurial and innovation potential.

The student exhibitors and young entrepreneurs are drawn from the following academic programmes across the university, including:

  • Bachelor of Commerce (Year 1)
  • Bachelor of Business Administration (Year 2)
  • Bachelor of Arts with Education (Entrepreneurship)

Ritah Namisango
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PIM CoE equips Public Officers to Make Better Public Investment Decisions

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PIM CoE equips Public Officers to Make Better Public Investment Decisions

The two-week training programme aims to equip government officers with practical skills to assess project viability, manage investment risks and ensure public resources deliver value for money.

The Public Investment Management Centre of Excellence (PIM CoE) is strengthening the capacity of government officers to undertake financial appraisal and risk analysis of public investment projects through a two-week training programme designed to improve the quality of project preparation, appraisal and decision-making in Uganda.

The training, which started in Fort Portal on October 19, 2026, brought together participants from various government ministries, departments and agencies (MDAs), alongside facilitators from Makerere University, the Ministry of Finance, Planning and Economic Development, Cambridge Resources International (CRI), the National Planning Authority and the Uganda Development Bank.

Officially opening the training on behalf of the Permanent Secretary/Secretary to the Treasury, Ms Esther Ayebare, Acting Assistant Commissioner in the Project Analysis and Public Investment Department of the Ministry of Finance, Planning and Economic Development, emphasised the importance of rigorous project appraisal in strengthening Uganda’s public investment management system.

She noted that projects admitted into the public investment plan must be aligned with national priorities, technically sound, financially viable and capable of delivering value for money.

“Government must be able to compare investment alternatives and ensure that only viable projects proceed through the public investment process,” she emphasised.

Ms Esther Ayebare, Acting Assistant Commissioner in the Project Analysis and Public Investment Department of the Ministry of Finance, Planning and Economic Development

Ms Ayebare explained that sound appraisal enables government to make informed investment decisions, maximise returns on public expenditure and ensure that limited public resources are directed towards projects with the greatest potential to deliver development outcomes.

Building practical skills for better investment decisions

The training builds on the Public Investment Management course conducted in June, which introduced participants to Uganda’s public investment management framework, including project conceptualisation, stakeholder analysis, project costing, implementation action plans, the Integrated Bank of Projects, and monitoring and evaluation of public investment reforms.

The current programme advances this foundation by equipping participants with technical competencies in financial appraisal, financial modelling and risk analysis.

Participants will explore integrated investment appraisal, alternative investment criteria, cash-flow statements, inflation and exchange-rate movements, asset valuation, project financing, project scale and timing, risk-sharing arrangements and cost-effectiveness analysis.

Through practical exercises and case studies, participants will apply these concepts to investment scenarios in sectors such as roads, health, education and water. The programme will also examine how climate change, social considerations and other risks can be integrated into project preparation and appraisal.

Ms Ayebare encouraged participants to engage actively with the facilitators, question the practical application of the tools and consider how the skills acquired could improve investment decisions within their respective institutions.

She also reminded participants that the programme includes an examination and that certification requires more than attendance. Participants are expected to demonstrate an understanding of the concepts and acquire practical skills that they can apply in their work.

Reducing dependence on externally prepared studies

A key objective of the training is to strengthen the ability of government institutions to undertake high-quality project appraisal studies using their own technical teams.

Public officers gather for a specialized training session at the Public Investment Management Center of Excellence (PIM COE) to enhance their skills in making sound and strategic public investment decisions.
Public officers gather for a specialized training session at the Public Investment Management Center of Excellence (PIM COE) to enhance their skills in making sound and strategic public investment decisions.

Ms Ayebare observed that many studies submitted to the Development Committee have traditionally been prepared by external consultants, often at considerable cost. Building the capacity of public officers to conduct these studies independently can help institutions strengthen their technical expertise and improve the quality of project proposals presented for consideration.

She urged participants to take full advantage of the facilitators’ expertise and return to their institutions equipped to undertake sound financial appraisals and provide evidence-based advice to decision-makers.

She further emphasised that project approval requires thorough preparation, analysis and justification, rather than simply identifying available funding and proposing a project to utilise it.

Strengthening public investment management through capacity development

In his remarks, Prof. Edward Bbaale, Director of the PIM CoE, thanked the Ministry of Finance for its financial support and for identifying participants from government institutions. He also recognised the contributions of the facilitators and partner institutions in delivering the programme.

Prof. Edward Bbaale, Director of the PIM CoE

Prof. Bbaale noted that the Centre’s work extends beyond training to include research and advisory services aimed at improving public investment management practices. He encouraged continued collaboration with government institutions and other partners to advance research, knowledge sharing and capacity development.

Speaking during the training, Dr John Sseruyange, Manager of the PIM CoE, highlighted the importance of commitment, active participation and punctuality throughout the programme. He encouraged participants to engage with the facilitators, ask questions and apply the knowledge gained to the projects they support.

Dr Sseruyange also acknowledged the Government of Uganda, through the Ministry of Finance, Planning and Economic Development, for financing the training, and appreciated Cambridge Resources International for its continued support towards improving public investment preparation and analysis in Uganda.

The training reflects ongoing efforts to strengthen Uganda’s public investment management system by equipping public officers with the knowledge and practical competencies needed to assess projects rigorously, identify potential risks and make informed investment decisions.

By developing in-house expertise across government institutions, the programme seeks to contribute to better-prepared projects, more efficient use of public resources and improved delivery of Uganda’s development priorities.

Betty Kyakuwa
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Makerere University Signs MoU with World Association of Noonomy: Sets pace for the African Centre of Excellence

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L-R: Prof. Edward Bbaale, Prof. Sarah Ssali, Dr. Tonny Mayambala-Sebbaggala and Dr. Peter Babyenda at the Gathering in Rome on 17th September 2026. World Association of Noonomy Annual Gathering 17th September 2026 in Rome, Italy.

By Ritah Namisango and Monica Meeme

Makerere University has signed a Memorandum of Understanding (MoU) with the World Association of Noonomy, setting the pace for academic collaboration, research and the establishment of a Centre of Excellence for Noonomy in Africa.

On behalf of Makerere University, the MoU was signed by Professor Sarah Ssali, Deputy Vice Chancellor (Academic Affairs), during the World Congress on Noonomy held in Rome, Italy, from 16th-19th September 2026, paving the way for the establishment of a dedicated institute of Excellence for Noonomy at College of Business and Management Sciences (CoBAMS).

Uganda was the only African country represented at the World Congress on Noonomy, with a Makerere University delegation including Prof. Sarah Ssali-Deputy Vice Chancellor (Academic Affairs), Prof. Edward Bbaale-Principal College of Business and Management Sciences (CoBAMS), Dr Peter Babyenda-Lecturer at the School of Economics and Policy Engagement Coordinator, College of Business and Management Sciences (CoBAMS), and Mr. Tonny Mayambala Sebbaggala, a Ugandan Economist based in Russia.

Prof. Sergey Bodrunov (L) and Prof. Sarah Ssali (R) signing the MoU on 19th September 2026 in Rome, Italy.
Prof. Sergey Bodrunov (L) and Prof. Sarah Ssali (R) signing the MoU on 19th September 2026 in Rome, Italy.

Commenting on the development, the Vice Chancellor, Professor Barnabas Nawangwe said, “By signing this MoU, the African Centre for Noonomy has been established at Makerere University. This adds to the growing number of African continental research centres that are coordinated by Makerere University. Makerere is clearly a leader on the Continent.”

The MoU signed on 19th September 2026 in Rome-Italy, builds on the inaugural conference on Noonomy, held in Uganda on 20th August 2026 at Makerere University under the theme, “The Theory of Noonomy and its Role in Resolving Modernity Issues: Pathways to Sustainable Social and Economic Transformation.”

At the Global Congress of the World Association of Noonomy, the scholars from Makerere University delivered three (3) presentations focusing on Noonomy and development challenges in East Africa, the transition from informal to formal employment, and the role of universities in advancing Noonomy.

About the Theory

The Theory of Noonomy is an emerging theoretical approach developed by Professor Sergey Bodrunov, Director of the S.Y. Witte Institute, which examines the changing relationship between knowledge, technology, production and human development. The theory places emphasis on knowledge and human potential as important drivers of development, while highlighting humanistic values and solidarity in shaping economic and social progress.

Advancing Alternative Economic Thought in Africa

Speaking at  the Annual gathering in Rome, Prof. Sarah Ssali described Makerere University’s partnership as a great honour, highlighting the importance of creating space for broader theoretical perspectives on political economy and the global economy.

Reflecting on the evolution of political science and political economy studies, Prof. Ssali noted that following the era of Glasnost and Perestroika, free-market ideology and neoliberalism became increasingly dominant in global economic thinking.

“This dominance created a need for scholars to critically examine both the opportunities and limitations of market-based approaches,” she said.

She welcomed the opportunity to explore alternative ways of understanding the world, including not only the material relations of production, but also the material relations of consumption.

Prof. Edward Bbaale. World Association of Noonomy Annual Gathering 17th September 2026 in Rome, Italy.
Prof. Edward Bbaale.

Prof. Ssali also acknowledged the Witte Institute for initiating the initiative and for choosing Makerere University as a key partner on the African continent.

She said Makerere University plans to establish a dedicated centre focused on the emerging area of study, with the institution aiming to launch the centre in February 2027.

“We hope the centre will become a leading African platform for research, teaching and dialogue on these issues,” she asserted.

Prof. Ssali noted that the ideas emerging from the Kampala meeting (held on 20th August 2026)  are already being incorporated into Makerere University’s theoretical classes, with plans to substantially expand the initiative following the establishment of the centre of excellence.

She reaffirmed Makerere University’s commitment to the partnership and to expanding scholarly engagement on alternative approaches to political economy.

Call for Growth that Advances Social Welfare

Delivering the presentation titled: “The Role of Noonomy in Addressing Development Challenges in East Africa,” Prof. Edward Bbaale, Principal of the Makerere University College of Business and Management Sciences (CoBAMS), explored the potential of Noonomy as an alternative framework for understanding and addressing persistent development challenges in East Africa.

Prof. Bbaale noted that the approach contributes to emerging academic discussions on how economic systems can better connect economic growth with social wellbeing and inclusive development outcomes in the region.

“The study contributes to emerging academic discussions on how economic systems can better link economic growth with social wellbeing and inclusive development outcomes in the region,” he said.

Prof. Edward Bbaale makes his presentation. World Association of Noonomy Annual Gathering 17th September 2026 in Rome, Italy.
Prof. Edward Bbaale makes his presentation.

The paper was co-authored with Dr Peter Babyenda and formed part of the scholarly contributions presented at the World Congress on Noonomy in Rome, Italy.

Prioritizing Human-Centred Development

Dr Peter Babyenda said Makerere University’s participation in the World Congress on Noonomy in Rome marked an important step in the University’s international engagement with the Theory of Noonomy.

“The engagement paves the way for establishing a Centre of Excellence for Noonomy at the School of Economics, under the College of Business and Management Sciences (CoBAMS),” he stated.

Dr Babyenda explained that the Theory of Noonomy places human welfare at the centre of development, arguing that development should be assessed not only through productivity and infrastructure, but also by how it improves people’s wellbeing.

He said consumption, knowledge transfer and solidarity are important considerations, including in the application of emerging technologies such as Artificial Intelligence.

Dr Babyenda revealed that Uganda has been offered an opportunity to host an upcoming World Congress on Noonomy, which he said could bring together participants from more than 55 countries and create opportunities for academic exchange, industry engagement and international visibility for Uganda.

He called upon the academia and industry to collaborate with Makerere University in advancing its engagement with the emerging field.

The Signing of the MoU at the Global Congress of the World Association of Noonomy marks a milestone in Makerere University’s efforts to contribute to international scholarly discussions on alternative approaches to understanding economic systems and development.

Ritah Namisango
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