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DICTS Workshop Urges Staff to Use Social Media as a Marketing Tool
The Makerere University Directorate of Information and Communication Technology Support (DICTS) held a social media workshop to equip Makerere University staff with skills and knowledge on how to use social media as an enabler of effective communication, eLearning and cyber-crime prevention. The workshop took place on 13th February 2020 in the College of Engineering, Design, Art and Technology (CEDAT) Conference Hall.
According to the Director DICTS, Mr. Samuel Paul Mugabi, the workshop was aimed at discussing ways through which Makerere University staff can embrace the professional usage of social media tools to improve the Institution’s online brand, boost its visibility as well as harmonise the use of social media as a learning tool.
“Social media has evolved from a chat application to a social economic issue that can be used as a marketing tool for institutions. It is important to tap into social media’s potential of enabling effective communication, education, marketing and governance,” said Mr. Mugabi.
He noted that with over 3.5billion users, social media is a key enabler of Massive Open Online Courses (MOOCs) thus contributing to the attainment of Sustainable Development Goal 4 (SDG 4) which is aimed at “ensuring inclusive and equitable quality education and promote lifelong learning opportunities for all.”
In a presentation on “Makerere University Communication Policy and Social Media”, the Principal Public Relations Officer, Ms. Ritah Namisango urged participants to ensure that the messages disseminated on institutional social media platforms and websites protect the University’s brand. She called upon the audience to use multiple channels of communication so as to enhance the visibility of Makerere and promote advances in teaching, learning, research and innovations.
“Makerere University’s social media platforms should be used to communicate institutional messages in line with the vision, mission, and core values. Institutional communication should be in line with the Mak Communication Policy to provide a pro-active approach to information management and dissemination, strengthen the University’s image and build good will among the stakeholders,” said Ms. Namisango.
Defining social media as an enabler of teaching and learning, Assoc. Prof. Paul Birevu Muyinda, the Deputy Principal College of Education and External Studies (CEES) said that social media applications such as WhatsApp and Facebook, promote student-student and student-teacher interaction. He added that these also motivate lonely distance learners, create a sense of belonging and support learning anytime.
“Social media fosters positive relationship between the lecturers and students. It should be recalled that interacting using social media is less formal and it creates a friendly environment between the students and faculty members. It is such interactions that will motivate the students and encourage effective learning,” said Assoc. Prof. Muyinda.
He added that social networking allows users to add value to the content they are accessing. This, he noted, leads to a seamless exchange of information building a robust body of knowledge that is sometimes called collective intelligence.
Taking the audience through social media threats, risks and security, the Director Cyber-Crime Department, Uganda Police Force, Mr. Haguma Jimmy said many people have fallen victims of social media orchestrated threats, theft and crime in Uganda. He said that the Uganda Police Force has registered several cases related to cybercrime such as cyber rape, loss of funds to conmen and online investment clubs, hackers, sim card swaps among others.
He called upon Ugandans to acquaint themselves with the laws that govern social media and also adopt the best social media practices.
“Uganda has a number of laws that regulate social media, read them so that you know your position while using social media. Do not open any emails from untrusted sources, lock your laptop or phone whenever you are away and purchase anti-virus software. Read your company’s privacy policy to understand under what circumstances you should or should not let a stranger into the building and set strong passwords,” said Mr. Haguma.
Mr. Hussein K. Isingoma, Ag. Commissioner Forensics and Risk Advisory, Ministry of Finance, Planning and Economic Development urged digital marketers and social media managers to acquaint themselves with soft skills so as to manage relationships effectively.
“A combination of soft skills and technical skills is at a center of career success. Success depends on the mastery of soft skills which include time management, discipline, conflict resolution, acknowledging colleague’s effort among others” said Mr. Isingoma.
The workshop was moderated by Mr. Yunusu Musisi, Acting End User Support Manager, DICTS.
Article by: Esther Joy Nakibombo Volunteer Mak Public Relations Office
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