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Brewing Innovation: 9th Annual Youth Expo showcases enterprises in Uganda’s coffee value chain

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By Ritah Namisango and Monica Meeme

On 17th October 2025, the Makerere University Freedom Square was a beehive of activity as over 600 students from the College of Business and Management Sciences (CoBAMS) participated in the 9th Annual Innovation and Youth Expo.

Organized by the Makerere University Entrepreneurship and Outreach Centre, the 2025 Innovation and Youth Expo, focused on Uganda’s most strategic Agricultural sector – COFFEE.

Under the theme, Brewing Prosperity: Youth Entrepreneurship in Uganda’s Coffee Value Chain, student entrepreneurs exhibited more than 300 innovations including youth coffee brands, brewing demonstrations, agri-tech prototypes, live cupping sessions, among others.

The Youth Expo focused on amplifying youth-led innovations across the entire coffee value chain—from farm to cup, providing a hands-on, interactive platform for young entrepreneurs to exhibit their products, prototypes, and business ideas, while engaging directly with industry stakeholders.

By placing the youth at the center of the value chain, the Youth Expo demonstrated the untapped potential of innovation, creativity, and enterprise among Uganda’s next generation of entrepreneurs.

Student innovations for real-world impact:

The Director of the Makerere University Entrepreneurship and Outreach Centre, Dr. Sarah Bimbona, urged students to view their innovations not just as academic projects, but as the starting point for real-world impact.

“These innovations should not just end here or be seen as projects for marks. Continue nurturing those dreams, take them further, and make them a reality,” she advised.

She recognized the critical role of faculty and mentors, specifically appreciating them for their tireless support in guiding students through their innovation undertakings.

L-R: Dr. Kasimu Sendawula, Dr. Sarah Bimbona, Ms. Margie Faith Mubeezi, Ms. Shira Nahwera. 9th Annual Innovation and Youth Expo organized by the Makerere University Entrepreneurship and Outreach Centre, College of Business and Management Sciences (CoBAMS), Under the theme, Brewing Prosperity: Youth Entrepreneurship in Uganda’s Coffee Value Chain, 600 student entrepreneurs exhibited more than 300 innovations, 16th-17th October 2025, Yusuf Lule Central Teaching Facility Auditorium and Freedom Square, Kampala Uganda, East Africa.
L-R: Dr. Kasimu Sendawula, Dr. Sarah Bimbona, Ms. Margie Faith Mubeezi, Ms. Shira Nahwera.

Dr. Bimbona emphasized the importance of linking academic learning with practical enterprise, highlighting that student-led innovations have the potential to create meaningful economic and social change.

Students encouraged to embrace entrepreneurship:

The Dean, School of Business, Associate Professor Godfrey Akileng specified that entrepreneurship is one of the flagship initiatives of the College of Business and Management Sciences. He encouraged the students to seize the moment. “This is your opportunity to showcase your innovations, to interact with industry players, and to change your mindset from job-seekers to job creation,” he said.  “Let the entrepreneurship Expo awaken a new spirit in you-one that says-yes, I can make it.”

Associate Professor Akileng cited the story of Bill Gates as an example of what determination and innovation can achieve, reminding the students that greatness often starts from simple beginnings.  “There is no reason we cannot build something extraordinary from coffee and other local products,” he stated, emphasizing the value of entrepreneurship in national transformation.

The Dean, School of Business, Associate Professor Godfrey Akileng interacting with the student entrepreneurs at the Expo. 9th Annual Innovation and Youth Expo organized by the Makerere University Entrepreneurship and Outreach Centre, College of Business and Management Sciences (CoBAMS), Under the theme, Brewing Prosperity: Youth Entrepreneurship in Uganda’s Coffee Value Chain, 600 student entrepreneurs exhibited more than 300 innovations, 16th-17th October 2025, Yusuf Lule Central Teaching Facility Auditorium and Freedom Square, Kampala Uganda, East Africa.
The Dean, School of Business, Associate Professor Godfrey Akileng interacting with the student entrepreneurs at the Expo.

The Dean, School of Business, expressed deep appreciation to the industry partners for their collaboration and generosity. “You have invested time, knowledge and financial support to be here. Thank you for supporting the Entrepreneurship Congress and Expo,” he remarked.

BRAC Uganda participates in the Expo:

The Communications Officer of BRAC Uganda, Ms. Barbra Ampaire, stressed that BRAC aims to equip youth with the tools and knowledge to discover and maximize their potential.

“We have supported thousands of youth through tailored programs in areas such as tailoring, livestock farming, agribusiness, financial literacy, and value addition. These initiatives are supported not just with training, but also with seed capital, equipment, and ongoing mentorship,” she said.

BRAC Uganda exhibits youth led innovations at the Expo. 9th Annual Innovation and Youth Expo organized by the Makerere University Entrepreneurship and Outreach Centre, College of Business and Management Sciences (CoBAMS), Under the theme, Brewing Prosperity: Youth Entrepreneurship in Uganda’s Coffee Value Chain, 600 student entrepreneurs exhibited more than 300 innovations, 16th-17th October 2025, Yusuf Lule Central Teaching Facility Auditorium and Freedom Square, Kampala Uganda, East Africa.
BRAC Uganda exhibits youth led innovations at the Expo.

Ms. Ampaire noted that Makerere University, being a hub for students and young innovators, aligns perfectly with BRAC’s focus on empowering youth while they are still developing their ideas and ambitions.

A case for domestic consumption and local processing:

One of the participants from the BRAC Scholar Transition Fund, Mr. Godwin Birungi, emphasized the need for domestic consumption and local processing, highlighting that exporting raw coffee reduces employment opportunities and stunts economic growth.

 “When we consume and process our coffee locally, we not only improve public health, but also create jobs and stimulate our economy.”

He encouraged young entrepreneurs to embrace patience, maintain consistency in their efforts, and stay focused on their goals, emphasizing that building a successful and sustainable business is a gradual process that requires dedication and resilience.

Coffee Grow Pig Booster. 9th Annual Innovation and Youth Expo organized by the Makerere University Entrepreneurship and Outreach Centre, College of Business and Management Sciences (CoBAMS), Under the theme, Brewing Prosperity: Youth Entrepreneurship in Uganda’s Coffee Value Chain, 600 student entrepreneurs exhibited more than 300 innovations, 16th-17th October 2025, Yusuf Lule Central Teaching Facility Auditorium and Freedom Square, Kampala Uganda, East Africa.
Coffee Grow Pig Booster.

“Building a sustainable business takes time. Many successful entrepreneurs spent over a decade before making a profit. Find your passion, refine your strategy, and stay the course.” he said.

Student entrepreneurs speak out:

The Marketing Manager of Victory Cakes students’ enterprise, Ms. Keziah Nasenga, explained that the team offers two main product variations including coffee cupcakes with icing and those without, catering to different customer preferences.

She noted that the cupcakes are crafted using brewed coffee mixed with hot water, then blended with traditional baking ingredients such as flour, vanilla, and other flavor-enhancing components.

A student from the Ring Hair Stimulator group, Ms. Martha Alwe, said their product is a premium hair care solution designed to promote healthy hair growth, prevent breakage and hair loss in women, and enhance beard growth in men through a specialized beard oil.

Student entrepreneurs showcasing coffee products. 9th Annual Innovation and Youth Expo organized by the Makerere University Entrepreneurship and Outreach Centre, College of Business and Management Sciences (CoBAMS), Under the theme, Brewing Prosperity: Youth Entrepreneurship in Uganda’s Coffee Value Chain, 600 student entrepreneurs exhibited more than 300 innovations, 16th-17th October 2025, Yusuf Lule Central Teaching Facility Auditorium and Freedom Square, Kampala Uganda, East Africa.
Student entrepreneurs showcasing coffee products.

“The full product line includes beard growth oil, hair shock treatment, hair spray, leave-in conditioner, and hair growth shampoo each carefully developed to address a wide range of hair care needs with quality and effectiveness,” she said.

The Marketing Manager of the team of Coffee Cupcake, Ms. Catherine Nasaazi, explained that the shampoo is enriched with sodium benzoate, tea tree oil, and other ingredients.

Precursor to the Youth Expo:

The 3rd Uganda Entrepreneurship Congress held on 16th October 2025 at Makerere University Yusuf Lule Central Teaching Facility Auditorium, provided a perfect transition into the 9th Annual Makerere University Youth Expo held on 17th October 2025 at the Freedom Square.

During the Uganda Entrepreneurship Congress, students listened to lived experiences and case presentations from young, mid-level and senior entrepreneurs. The panelists who discussed topics on Market Readiness, Value Addition and Story Telling, as well as, Financing the Future, enlightened the students and upcoming entrepreneurs to creating impact, access to markets and capital, and breaking the barriers in a competitive world.

Students (in the background) participating in the Uganda Entrepreneurship Congress on 16th October 2025. 9th Annual Innovation and Youth Expo organized by the Makerere University Entrepreneurship and Outreach Centre, College of Business and Management Sciences (CoBAMS), Under the theme, Brewing Prosperity: Youth Entrepreneurship in Uganda’s Coffee Value Chain, 600 student entrepreneurs exhibited more than 300 innovations, 16th-17th October 2025, Yusuf Lule Central Teaching Facility Auditorium and Freedom Square, Kampala Uganda, East Africa.
Students (in the background) participating in the Uganda Entrepreneurship Congress on 16th October 2025.

The students gained valuable knowledge from the Chief Guest-Mr. Odrek Rwabwogo, Chair of the Presidential Advisory Committee on Exports and Industrial Development, and the Keynote Speaker- Mr. Moses Nyabila, CEO of aBi Development Ltd.

Mr. Rwabwogo challenged the young entrepreneurs to think beyond Uganda’s borders, when he highlighted that true entrepreneurship lies in producing goods that can compete on the international market.

“When you build a business that can sell in another person’s market, you are a hero or heroine because what you have done is disrupting the status quo, which praises imports over exports. In this country, for instance in Kikuubo business area, you hear statements such as my container is about to reach Uganda, and not my container is leaving the yard in Uganda and is taking avocado to Spain or another country. I want the language to change.”

Partners of the Uganda Entrepreneurship Congress and Youth Expo: Makerere University (Mak), Ministry of Agriculture, Animal Industry and Fisheries (MAAIF), National Coffee Research Initiative (NaCORI), BRAC Uganda, Tooke, Mastercard Foundation Scholars Program at Makerere University, Vision Group, Mountain Harvest, Pepsi, Rainforest Alliance, Sumz, and the Banana Industrial Research & Development Centre. 

Writers: Ritah Namisango, Principal Communication Officer at Makerere University & Monica Meeme, a student of Bachelor of Journalism and Communication at Makerere University.

Ritah Namisango
Ritah Namisango

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PIM CoE equips Public Officers to Make Better Public Investment Decisions

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PIM CoE equips Public Officers to Make Better Public Investment Decisions

The two-week training programme aims to equip government officers with practical skills to assess project viability, manage investment risks and ensure public resources deliver value for money.

The Public Investment Management Centre of Excellence (PIM CoE) is strengthening the capacity of government officers to undertake financial appraisal and risk analysis of public investment projects through a two-week training programme designed to improve the quality of project preparation, appraisal and decision-making in Uganda.

The training, which started in Fort Portal on October 19, 2026, brought together participants from various government ministries, departments and agencies (MDAs), alongside facilitators from Makerere University, the Ministry of Finance, Planning and Economic Development, Cambridge Resources International (CRI), the National Planning Authority and the Uganda Development Bank.

Officially opening the training on behalf of the Permanent Secretary/Secretary to the Treasury, Ms Esther Ayebare, Acting Assistant Commissioner in the Project Analysis and Public Investment Department of the Ministry of Finance, Planning and Economic Development, emphasised the importance of rigorous project appraisal in strengthening Uganda’s public investment management system.

She noted that projects admitted into the public investment plan must be aligned with national priorities, technically sound, financially viable and capable of delivering value for money.

“Government must be able to compare investment alternatives and ensure that only viable projects proceed through the public investment process,” she emphasised.

Ms Esther Ayebare, Acting Assistant Commissioner in the Project Analysis and Public Investment Department of the Ministry of Finance, Planning and Economic Development

Ms Ayebare explained that sound appraisal enables government to make informed investment decisions, maximise returns on public expenditure and ensure that limited public resources are directed towards projects with the greatest potential to deliver development outcomes.

Building practical skills for better investment decisions

The training builds on the Public Investment Management course conducted in June, which introduced participants to Uganda’s public investment management framework, including project conceptualisation, stakeholder analysis, project costing, implementation action plans, the Integrated Bank of Projects, and monitoring and evaluation of public investment reforms.

The current programme advances this foundation by equipping participants with technical competencies in financial appraisal, financial modelling and risk analysis.

Participants will explore integrated investment appraisal, alternative investment criteria, cash-flow statements, inflation and exchange-rate movements, asset valuation, project financing, project scale and timing, risk-sharing arrangements and cost-effectiveness analysis.

Through practical exercises and case studies, participants will apply these concepts to investment scenarios in sectors such as roads, health, education and water. The programme will also examine how climate change, social considerations and other risks can be integrated into project preparation and appraisal.

Ms Ayebare encouraged participants to engage actively with the facilitators, question the practical application of the tools and consider how the skills acquired could improve investment decisions within their respective institutions.

She also reminded participants that the programme includes an examination and that certification requires more than attendance. Participants are expected to demonstrate an understanding of the concepts and acquire practical skills that they can apply in their work.

Reducing dependence on externally prepared studies

A key objective of the training is to strengthen the ability of government institutions to undertake high-quality project appraisal studies using their own technical teams.

Public officers gather for a specialized training session at the Public Investment Management Center of Excellence (PIM COE) to enhance their skills in making sound and strategic public investment decisions.
Public officers gather for a specialized training session at the Public Investment Management Center of Excellence (PIM COE) to enhance their skills in making sound and strategic public investment decisions.

Ms Ayebare observed that many studies submitted to the Development Committee have traditionally been prepared by external consultants, often at considerable cost. Building the capacity of public officers to conduct these studies independently can help institutions strengthen their technical expertise and improve the quality of project proposals presented for consideration.

She urged participants to take full advantage of the facilitators’ expertise and return to their institutions equipped to undertake sound financial appraisals and provide evidence-based advice to decision-makers.

She further emphasised that project approval requires thorough preparation, analysis and justification, rather than simply identifying available funding and proposing a project to utilise it.

Strengthening public investment management through capacity development

In his remarks, Prof. Edward Bbaale, Director of the PIM CoE, thanked the Ministry of Finance for its financial support and for identifying participants from government institutions. He also recognised the contributions of the facilitators and partner institutions in delivering the programme.

Prof. Edward Bbaale, Director of the PIM CoE

Prof. Bbaale noted that the Centre’s work extends beyond training to include research and advisory services aimed at improving public investment management practices. He encouraged continued collaboration with government institutions and other partners to advance research, knowledge sharing and capacity development.

Speaking during the training, Dr John Sseruyange, Manager of the PIM CoE, highlighted the importance of commitment, active participation and punctuality throughout the programme. He encouraged participants to engage with the facilitators, ask questions and apply the knowledge gained to the projects they support.

Dr Sseruyange also acknowledged the Government of Uganda, through the Ministry of Finance, Planning and Economic Development, for financing the training, and appreciated Cambridge Resources International for its continued support towards improving public investment preparation and analysis in Uganda.

The training reflects ongoing efforts to strengthen Uganda’s public investment management system by equipping public officers with the knowledge and practical competencies needed to assess projects rigorously, identify potential risks and make informed investment decisions.

By developing in-house expertise across government institutions, the programme seeks to contribute to better-prepared projects, more efficient use of public resources and improved delivery of Uganda’s development priorities.

Betty Kyakuwa
Betty Kyakuwa

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Makerere University Signs MoU with World Association of Noonomy: Sets pace for the African Centre of Excellence

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L-R: Prof. Edward Bbaale, Prof. Sarah Ssali, Dr. Tonny Mayambala-Sebbaggala and Dr. Peter Babyenda at the Gathering in Rome on 17th September 2026. World Association of Noonomy Annual Gathering 17th September 2026 in Rome, Italy.

By Ritah Namisango and Monica Meeme

Makerere University has signed a Memorandum of Understanding (MoU) with the World Association of Noonomy, setting the pace for academic collaboration, research and the establishment of a Centre of Excellence for Noonomy in Africa.

On behalf of Makerere University, the MoU was signed by Professor Sarah Ssali, Deputy Vice Chancellor (Academic Affairs), during the World Congress on Noonomy held in Rome, Italy, from 16th-19th September 2026, paving the way for the establishment of a dedicated institute of Excellence for Noonomy at College of Business and Management Sciences (CoBAMS).

Uganda was the only African country represented at the World Congress on Noonomy, with a Makerere University delegation including Prof. Sarah Ssali-Deputy Vice Chancellor (Academic Affairs), Prof. Edward Bbaale-Principal College of Business and Management Sciences (CoBAMS), Dr Peter Babyenda-Lecturer at the School of Economics and Policy Engagement Coordinator, College of Business and Management Sciences (CoBAMS), and Mr. Tonny Mayambala Sebbaggala, a Ugandan Economist based in Russia.

Prof. Sergey Bodrunov (L) and Prof. Sarah Ssali (R) signing the MoU on 19th September 2026 in Rome, Italy.
Prof. Sergey Bodrunov (L) and Prof. Sarah Ssali (R) signing the MoU on 19th September 2026 in Rome, Italy.

Commenting on the development, the Vice Chancellor, Professor Barnabas Nawangwe said, “By signing this MoU, the African Centre for Noonomy has been established at Makerere University. This adds to the growing number of African continental research centres that are coordinated by Makerere University. Makerere is clearly a leader on the Continent.”

The MoU signed on 19th September 2026 in Rome-Italy, builds on the inaugural conference on Noonomy, held in Uganda on 20th August 2026 at Makerere University under the theme, “The Theory of Noonomy and its Role in Resolving Modernity Issues: Pathways to Sustainable Social and Economic Transformation.”

At the Global Congress of the World Association of Noonomy, the scholars from Makerere University delivered three (3) presentations focusing on Noonomy and development challenges in East Africa, the transition from informal to formal employment, and the role of universities in advancing Noonomy.

About the Theory

The Theory of Noonomy is an emerging theoretical approach developed by Professor Sergey Bodrunov, Director of the S.Y. Witte Institute, which examines the changing relationship between knowledge, technology, production and human development. The theory places emphasis on knowledge and human potential as important drivers of development, while highlighting humanistic values and solidarity in shaping economic and social progress.

Advancing Alternative Economic Thought in Africa

Speaking at  the Annual gathering in Rome, Prof. Sarah Ssali described Makerere University’s partnership as a great honour, highlighting the importance of creating space for broader theoretical perspectives on political economy and the global economy.

Reflecting on the evolution of political science and political economy studies, Prof. Ssali noted that following the era of Glasnost and Perestroika, free-market ideology and neoliberalism became increasingly dominant in global economic thinking.

“This dominance created a need for scholars to critically examine both the opportunities and limitations of market-based approaches,” she said.

She welcomed the opportunity to explore alternative ways of understanding the world, including not only the material relations of production, but also the material relations of consumption.

Prof. Edward Bbaale. World Association of Noonomy Annual Gathering 17th September 2026 in Rome, Italy.
Prof. Edward Bbaale.

Prof. Ssali also acknowledged the Witte Institute for initiating the initiative and for choosing Makerere University as a key partner on the African continent.

She said Makerere University plans to establish a dedicated centre focused on the emerging area of study, with the institution aiming to launch the centre in February 2027.

“We hope the centre will become a leading African platform for research, teaching and dialogue on these issues,” she asserted.

Prof. Ssali noted that the ideas emerging from the Kampala meeting (held on 20th August 2026)  are already being incorporated into Makerere University’s theoretical classes, with plans to substantially expand the initiative following the establishment of the centre of excellence.

She reaffirmed Makerere University’s commitment to the partnership and to expanding scholarly engagement on alternative approaches to political economy.

Call for Growth that Advances Social Welfare

Delivering the presentation titled: “The Role of Noonomy in Addressing Development Challenges in East Africa,” Prof. Edward Bbaale, Principal of the Makerere University College of Business and Management Sciences (CoBAMS), explored the potential of Noonomy as an alternative framework for understanding and addressing persistent development challenges in East Africa.

Prof. Bbaale noted that the approach contributes to emerging academic discussions on how economic systems can better connect economic growth with social wellbeing and inclusive development outcomes in the region.

“The study contributes to emerging academic discussions on how economic systems can better link economic growth with social wellbeing and inclusive development outcomes in the region,” he said.

Prof. Edward Bbaale makes his presentation. World Association of Noonomy Annual Gathering 17th September 2026 in Rome, Italy.
Prof. Edward Bbaale makes his presentation.

The paper was co-authored with Dr Peter Babyenda and formed part of the scholarly contributions presented at the World Congress on Noonomy in Rome, Italy.

Prioritizing Human-Centred Development

Dr Peter Babyenda said Makerere University’s participation in the World Congress on Noonomy in Rome marked an important step in the University’s international engagement with the Theory of Noonomy.

“The engagement paves the way for establishing a Centre of Excellence for Noonomy at the School of Economics, under the College of Business and Management Sciences (CoBAMS),” he stated.

Dr Babyenda explained that the Theory of Noonomy places human welfare at the centre of development, arguing that development should be assessed not only through productivity and infrastructure, but also by how it improves people’s wellbeing.

He said consumption, knowledge transfer and solidarity are important considerations, including in the application of emerging technologies such as Artificial Intelligence.

Dr Babyenda revealed that Uganda has been offered an opportunity to host an upcoming World Congress on Noonomy, which he said could bring together participants from more than 55 countries and create opportunities for academic exchange, industry engagement and international visibility for Uganda.

He called upon the academia and industry to collaborate with Makerere University in advancing its engagement with the emerging field.

The Signing of the MoU at the Global Congress of the World Association of Noonomy marks a milestone in Makerere University’s efforts to contribute to international scholarly discussions on alternative approaches to understanding economic systems and development.

Ritah Namisango
Ritah Namisango

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Makerere Leads Africa in Pioneering Theory of Noonomy

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Prof. Sergey Bodrunov (L) and Prof. Sarah Ssali (R) signing the MoU on 19th September 2026 in Rome, Italy.

Makerere University once more leads the African continent in pioneering working with the Theory of Noonomy by signing a Memorandum of Understanding (MoU) with the World Association of Noonomy on 19th September 2026 during its Annual gathering in Rome, Italy.

The MoU was signed on behalf of Makerere by the Deputy Vice Chancellor in charge of Academic Affairs (DVCAA) Prof. Sarah Ssali and Prof. Sergey Bodrunov who developed the Theory of Noonomy. In attendance at the gathering and MoU signing were the Principal, College of Business and Management Sciences (CoBAMS), Prof. Edward Bbaale, Dr. Peter Babyenda-CoBAMS, and Ugandan Economist based in Russia, Dr. Tonny Mayambala-Sebbaggala.

Commenting on the development, the Vice Chancellor, Prof. Barnabas Nawangwe said, “By signing this MoU, the African Centre for Noonomy has been established at Makerere University. This adds to the growing number of African continental research centres that are coordinated by Makerere University. Makerere is clearly a leader on the Continent.”

The Theory of Noonomy is effectively a Political Economist Approach to studying the material relations of production and consumption, for a more sustainable world.

Congratulations Team Makerere University on this milestone!

Related Video: https://twitter.com/Makerere/status/2101214896666947735/video/1

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