Business & Management
School of Business Conducts Strategic Leadership Training for Makerere University Managers
Makerere University School of Business under the College of Business and Management Sciences (CoBAMS) is conducting a five-day strategic leadership training for the first cohort of University managers.
The Executive training (7th to 11th July 2025) for middle and top level managers seeks to foster leadership capacity in line with the University’s strategic goals. The participants nominated from the different units within the University include: Deputy Principals, Deans, Heads of Departments, and Heads of sections in Administrative Units.
The Strategic Leadership course covers critical areas such as Strategic leadership overview and contemporary issues, Driving strategic leadership to promote organizational performance and success, Leading people in Organizations, Organizational culture and productivity, Strategic Communication, and Organizational change and development.
The course is delivered by seasoned facilitators from the School of Business, the private sector, industry and business community namely Associate Prof. James Wokadala, Associate Prof. Godfrey Akileng, Dr. Martin Bakundana, Dr. Sam Eyamu, Dr. S.B. Wanyama, Ms. Irene Nayera, Mr. Henry Rugamba, and Mr. Ronald Bbosa.
Addressing the participants, the Dean-School of Business, Associate Prof. Godfrey Akileng pointed out that learning was a continuous process, stating that the training was aimed at fostering professional leadership development and lifelong learning.
He elaborated that the training brings on board university leaders who are entrusted with managing people. Emphasizing that people are the most important resource in an organization/institution, the Dean highlighted the need to train and equip those managing offices, with strategic leadership knowledge, skills and values.
Unpacking the concepts of leadership and management, Associate Prof. Akileng revealed that most organizations need leaders, and not managers. In light of this, he stated that most business schools in the world were emphasizing leadership more than management. He explained the paradigm shift from traditional management practices to leadership-focused training, with a special call to leaders to always adapt and navigate complex organizational environments.
The Principal of the College of Business and Management Sciences, Prof. Edward Bbaale, represented by the Deputy Principal-Associate Prof. James Wokadala underscored the College’s pivotal role as a hub of excellence in Business, Economics, and Management. The Principal highlighted the growing significance of strategic leadership in today’s academic and professional landscapes, noting that even seasoned leaders must continue evolving in their leadership practices.
Sharing his lived experience, Associate Prof. James Wokadala, disclosed that a significant number of people entrusted with offices or managerial positions fear to make decisions. “One of key challenges faced by several organisations and universities is the fear by leaders and managers to take bold decisions. To address this challenge, this strategic leadership training conducted by the School of Business has been designed to empower you, with knowledge and skills in strategic decision making,” he stated.
The Coordinator of Partnerships and Collaboration, Dr. Martin Bakundana highlighted the importance of the program in developing leadership skills in a dynamic business environment. He acknowledged the growing relevance of leadership concepts such as transformational and thought leadership.
“We are at a turning point in the world of leadership, and it is essential for Makerere University to prepare its leaders for the challenges ahead,” Dr. Bakundana said. He encouraged participants to engage with the support team throughout the training, reinforcing the collaborative nature of leadership development. Dr. Bakundana is a Lecturer in the Department of Accounting and Finance, School of Business, at the College of Business and Management Sciences.
The remarks from the aforementioned University officials, set the pace for the training sessions. The first day featured two topics: Strategic Leadership Overview and contemporary issues by Associate Prof. Godfrey Akileng, and Driving Strategic Leadership to promote Organizational performance and success by Dr. Sam Eyamu.
Presenting the Strategic Leadership overview and contemporary issues, Associate Prof. Akileng tackled the following: The concept of change and the need to adapt, disruption being the new normal, strategic leadership styles, strategic leadership skills, as well as the principles of strategic leadership.
He kicked off his presentation by a powerful quote that enabled the audience to understand and appreciate the current business terrain. “We stand on the brink of technological revolution that will fundamentally alter the way we live, work, relate to one another. In its scale, scope and complexity, the transformation will be unlike anything humankind has experienced before,” Klaus Schwab Founder and Executive Chairman World Economic Forum.
Associate Prof. Akileng stated that change is a fact that is inevitable in our lives, with the landscape in which we work, constantly changing. He mentioned that organizations/institutions as well as Organizational settings do change, which necessitates leaders and staff to adapt to the trends by doing things differently. “I implore the leadership and staff to change the way they do things, if we are to survive,” he said.
Acknowledging that disruption is the new normal, he encouraged the participants to confront VUCA situations through strategic decision making. Coined in the early 2000’s, the military-derived an acronym-VUCA, which stands for Volatility, Uncertainty, Complexity and, Ambiquity.
Cognizant that change is inevitable, and that VUCA situations are prevailing in most organizations and business settings, Associate Prof. Akileng introduced the different strategic leadership styles namely transformative, visionary, transactional, and collaborative. He challenged the participants to apply the best leadership style or a blend of them.
For instance, Associate Prof. Akileng advised the middle and top level managers to utilize the collaborative leadership style when marketing a brilliant idea or an innovation. “You must work with others or behind the scenes to ensure that those in authority understand and support your idea.”
Drawing on lessons from past industrial revolutions, Associate Prof. Akileng emphasized that embracing technological advancements is critical for staying relevant. “History shows us that industries that failed to adapt to new technologies inevitably failed to compete,” he remarked.
Specific to education, he explained that COVID-19 disrupted teaching and learning. He added that most of the Universities in Africa that were pre-dominantly delivering lectures through physical interaction had to change and adapt to the terms and conditions dictated by the new normal. Universities embraced blended learning in order to overcome the disruption that threatened their comfort zones and preferred way of doing things.
He cited Makerere University, which deployed a blend of transformative, participant, and collaborative strategic leadership styles to rejuvenate its online learning systems/platforms. The Office of the Deputy Vice Chancellor (Academic Affairs), the College of Education and External Studies through its Institute of Open, Distance and e-Learning (IODel) worked with Colleges and the Directorate of ICT Support services (DICTS) to bring on board academic staff.
The Dean, School of Business indicated that the new normal in university education involves integration of online teaching, digital pedagogies, artificial intelligence (AI), Virtual Reality (VR), and Augmented Reality (AR) in teaching and learning, research and community engagements.
He called upon the participants to take into account the following strategic leadership skills: Foresight, curiosity, decisiveness, active listening, communication and diplomacy. He stressed that active listening is a key skill for a strategic leader.
Tackling the principles of Strategic leadership, the Dean-School of Business pointed out that strategic leaders are always on the top. He added that strategic leaders are innovative individuals, who are always pushing through brilliant ideas.
He notified the participants that strategic leaders take on the format of an eagle. “You must have a great vision with ability to navigate stormy turbulence, exhibit fearlessness, take the initiative, and have a high sense of self determination.”
Presenting to the participants, Dr. Sam Eyamu, from School of Entrepreneurship and Management at Kyambogo University, provided insights into strategic leadership with an emphasis on organizational performance. He defined leadership as the ability to create a lasting legacy through collaboration. “Effective leadership inspires and unites teams, ensuring that their collective efforts have a long-term impact,” he said.
Dr. Eyamu guided that strategic leaders must work with others, be able to influence, and must create change. He articulated that strategic leaders should embrace Artificial Intelligence (AI). He advised university leaders and staff to accept that AI is the new normal, and work together to come up with policies and approaches on the integration of AI in the university systems and processes.
He added that strategic leaders should be resilient with ability to survive and lead the team to the desired goal. He called upon the participants to set goals, use key performance indicators, come up with work plans, score cards, and among other methods that measure performance. He introduced several tools designed to align strategy with performance, including the Balanced Scorecard, Objectives and Key Results (OKRs). Dr. Eyamu disclosed that celebrating small successes can accumulate into significant organizational momentum.
Dr. Eyamu highlighted two distinct leadership approaches: Rapid Fire Leadership, which encourages trying multiple strategies quickly and the Sniper Leadership that focuses on a more deliberate and calculated approach.
He argued that both approaches are valid depending on the available resources, with resilience and persistence being key to success in either model. He also emphasized the importance of clear strategic direction, ensuring that all team members understand their roles in achieving organizational goals.
Additionally, Dr. Eyamu stressed the critical importance of performance measurement tools, such as Key Performance Indicators (KPIs), work plans, and the Balanced Scorecard, to track progress toward strategic goals. He introduced performance dashboards, which provide real-time data, and benchmarking, which allows organizations to compare their performance with industry best practices.
Dr. Eyamu introduced the Triple Bottom Line (TBL) framework, which balances social impact, environmental sustainability, and financial performance. He said that organizations must take a holistic approach to success, considering more than just the financial outcomes.
Presenting the practical tips for success, he encouraged the participants to; adopt a performance measurement framework and tool, foster and reward a culture of accountability and results, lead by example, be transparent by ensuring a consensual decision-making process, and empower team members through delegation of duties and trusting them to deliver.
The first day of the Strategic Leadership Training ignited the strategic leadership potential of the participants, which involves getting out of the comfort and safe zone, to champion the transformation at the institutional or Unit levels. The University leaders and participants in general, were encouraged to take charge by being alert, studying the times and trends, as well as coming up with innovations and strategies to create a positive difference.
The Strategic Leadership Training was moderated by Dr. Martin Bakundana-Coordinator of Partnerships and Collaboration assisted by Ms. Ritah Namisango-Principal Communication Officer.
Business & Management
Brewing Innovation: 9th Annual Youth Expo showcases enterprises in Uganda’s coffee value chain
By Ritah Namisango and Monica Meeme
On 17th October 2025, the Makerere University Freedom Square was a beehive of activity as over 600 students from the College of Business and Management Sciences (CoBAMS) participated in the 9th Annual Innovation and Youth Expo.
Organized by the Makerere University Entrepreneurship and Outreach Centre, the 2025 Innovation and Youth Expo, focused on Uganda’s most strategic Agricultural sector – COFFEE.
Under the theme, Brewing Prosperity: Youth Entrepreneurship in Uganda’s Coffee Value Chain, student entrepreneurs exhibited more than 300 innovations including youth coffee brands, brewing demonstrations, agri-tech prototypes, live cupping sessions, among others.
The Youth Expo focused on amplifying youth-led innovations across the entire coffee value chain—from farm to cup, providing a hands-on, interactive platform for young entrepreneurs to exhibit their products, prototypes, and business ideas, while engaging directly with industry stakeholders.
By placing the youth at the center of the value chain, the Youth Expo demonstrated the untapped potential of innovation, creativity, and enterprise among Uganda’s next generation of entrepreneurs.
Student innovations for real-world impact:
The Director of the Makerere University Entrepreneurship and Outreach Centre, Dr. Sarah Bimbona, urged students to view their innovations not just as academic projects, but as the starting point for real-world impact.
“These innovations should not just end here or be seen as projects for marks. Continue nurturing those dreams, take them further, and make them a reality,” she advised.
She recognized the critical role of faculty and mentors, specifically appreciating them for their tireless support in guiding students through their innovation undertakings.
Dr. Bimbona emphasized the importance of linking academic learning with practical enterprise, highlighting that student-led innovations have the potential to create meaningful economic and social change.
Students encouraged to embrace entrepreneurship:
The Dean, School of Business, Associate Professor Godfrey Akileng specified that entrepreneurship is one of the flagship initiatives of the College of Business and Management Sciences. He encouraged the students to seize the moment. “This is your opportunity to showcase your innovations, to interact with industry players, and to change your mindset from job-seekers to job creation,” he said. “Let the entrepreneurship Expo awaken a new spirit in you-one that says-yes, I can make it.”
Associate Professor Akileng cited the story of Bill Gates as an example of what determination and innovation can achieve, reminding the students that greatness often starts from simple beginnings. “There is no reason we cannot build something extraordinary from coffee and other local products,” he stated, emphasizing the value of entrepreneurship in national transformation.
The Dean, School of Business, expressed deep appreciation to the industry partners for their collaboration and generosity. “You have invested time, knowledge and financial support to be here. Thank you for supporting the Entrepreneurship Congress and Expo,” he remarked.
BRAC Uganda participates in the Expo:
The Communications Officer of BRAC Uganda, Ms. Barbra Ampaire, stressed that BRAC aims to equip youth with the tools and knowledge to discover and maximize their potential.
“We have supported thousands of youth through tailored programs in areas such as tailoring, livestock farming, agribusiness, financial literacy, and value addition. These initiatives are supported not just with training, but also with seed capital, equipment, and ongoing mentorship,” she said.
Ms. Ampaire noted that Makerere University, being a hub for students and young innovators, aligns perfectly with BRAC’s focus on empowering youth while they are still developing their ideas and ambitions.
A case for domestic consumption and local processing:
One of the participants from the BRAC Scholar Transition Fund, Mr. Godwin Birungi, emphasized the need for domestic consumption and local processing, highlighting that exporting raw coffee reduces employment opportunities and stunts economic growth.
“When we consume and process our coffee locally, we not only improve public health, but also create jobs and stimulate our economy.”
He encouraged young entrepreneurs to embrace patience, maintain consistency in their efforts, and stay focused on their goals, emphasizing that building a successful and sustainable business is a gradual process that requires dedication and resilience.
“Building a sustainable business takes time. Many successful entrepreneurs spent over a decade before making a profit. Find your passion, refine your strategy, and stay the course.” he said.
Student entrepreneurs speak out:
The Marketing Manager of Victory Cakes students’ enterprise, Ms. Keziah Nasenga, explained that the team offers two main product variations including coffee cupcakes with icing and those without, catering to different customer preferences.
She noted that the cupcakes are crafted using brewed coffee mixed with hot water, then blended with traditional baking ingredients such as flour, vanilla, and other flavor-enhancing components.
A student from the Ring Hair Stimulator group, Ms. Martha Alwe, said their product is a premium hair care solution designed to promote healthy hair growth, prevent breakage and hair loss in women, and enhance beard growth in men through a specialized beard oil.
“The full product line includes beard growth oil, hair shock treatment, hair spray, leave-in conditioner, and hair growth shampoo each carefully developed to address a wide range of hair care needs with quality and effectiveness,” she said.
The Marketing Manager of the team of Coffee Cupcake, Ms. Catherine Nasaazi, explained that the shampoo is enriched with sodium benzoate, tea tree oil, and other ingredients.
Precursor to the Youth Expo:
The 3rd Uganda Entrepreneurship Congress held on 16th October 2025 at Makerere University Yusuf Lule Central Teaching Facility Auditorium, provided a perfect transition into the 9th Annual Makerere University Youth Expo held on 17th October 2025 at the Freedom Square.
During the Uganda Entrepreneurship Congress, students listened to lived experiences and case presentations from young, mid-level and senior entrepreneurs. The panelists who discussed topics on Market Readiness, Value Addition and Story Telling, as well as, Financing the Future, enlightened the students and upcoming entrepreneurs to creating impact, access to markets and capital, and breaking the barriers in a competitive world.
The students gained valuable knowledge from the Chief Guest-Mr. Odrek Rwabwogo, Chair of the Presidential Advisory Committee on Exports and Industrial Development, and the Keynote Speaker- Mr. Moses Nyabila, CEO of aBi Development Ltd.
Mr. Rwabwogo challenged the young entrepreneurs to think beyond Uganda’s borders, when he highlighted that true entrepreneurship lies in producing goods that can compete on the international market.
“When you build a business that can sell in another person’s market, you are a hero or heroine because what you have done is disrupting the status quo, which praises imports over exports. In this country, for instance in Kikuubo business area, you hear statements such as my container is about to reach Uganda, and not my container is leaving the yard in Uganda and is taking avocado to Spain or another country. I want the language to change.”
Partners of the Uganda Entrepreneurship Congress and Youth Expo: Makerere University (Mak), Ministry of Agriculture, Animal Industry and Fisheries (MAAIF), National Coffee Research Initiative (NaCORI), BRAC Uganda, Tooke, Mastercard Foundation Scholars Program at Makerere University, Vision Group, Mountain Harvest, Pepsi, Rainforest Alliance, Sumz, and the Banana Industrial Research & Development Centre.
Writers: Ritah Namisango, Principal Communication Officer at Makerere University & Monica Meeme, a student of Bachelor of Journalism and Communication at Makerere University.
Business & Management
Makerere University Young Entrepreneurs urged to prioritize value addition to enhance their innovation
![[L-R] Dr.Godfrey Akileng - Dean School of Business, Prof. Sarah N. Ssali - Ag. Vice Chancellor, Chief Guest - Mr. Odrek Rwabwogo, and Gordon Katwirenabo-Assistant Commissioner, Quality Assurance and Value Addition, MAAIF at the Congress.](https://news.mak.ac.ug/wp-content/uploads/2025/10/Entreprenuership-Congress-2025.jpg)
Young entrepreneurs from Makerere University have been urged to focus on value addition, quality and branding if their innovations are to grow into sustainable businesses in the country.
The call was made by several speakers during the opening of the two-day Uganda Entrepreneurship Congress and Youth Expo (16th to 17th October 2025) hosted by Makerere University College of Business and Management Sciences, under the theme, Brewing Prosperity: Youth Entrepreneurship in Uganda’s Coffee Value Chain.
The annual event serves as a national platform for youth, entrepreneurs, investors, policymakers, and private sector leaders to unlock youth-driven innovation.
The entrepreneurship congress and expo features over 600 students from the College of Business and Management Sciences (CoBAMS) showcasing more than 300 innovations, with a spotlight on the coffee sector. The expo is among the several initiatives that the University has launched to unlock the entrepreneurship potential of students and youth in Uganda.
According to Professor Barnabas Nawangwe, Vice Chancellor of Makerere University, the move was motivated by the high levels of youth unemployment in the country, which currently stands at 16.1 percent for those aged 18 to 30 (Uganda Bureau of Statistics, 2024).
Addressing the participants during the Entrepreneurship Congress, the Chief Guest-Mr. Odrek Rwabwogo, Chair of the Presidential Advisory Committee on Exports and Industrial Development, rallied students and youth to embrace entrepreneurship.
“Education can come from strange places. Everyone has gifts, talents, abilities and resources to utilize. In a country with many unmet needs, entrepreneurship is about what you change, he said.
Mr. Rwabwogo stressed the value of local innovation. “Not everything can be commercialised especially in a country that imports 90% of what it consumes. Identify needs that outsiders will never cater for-our language, culture, and food. Those are unique strengths, he remarked.
Mr. Rwabwogo challenged the young entrepreneurs to think beyond Uganda’s borders, when he highlighted that true entrepreneurship lies in producing goods that can compete on the international market.
“When you build a business that can sell in another person’s market, you are a hero or heroine because what you have done is disrupting the status quo, which praises import. In this country, for instance in Kikuubo business area, you hear statements such as my container is about to reach Uganda, and not my container is leaving the yard in Uganda and is taking Ovocado to Spain or another country. I want the language to change.”
Representing the Vice Chancellor of Makerere University – Professor Barnabas Nawangwe, the Deputy Vice Chancellor (Academic Affairs), Professor Sarah Ssali noted that the expo comes at a time when youth unemployment stands at 16.1 percent, which informs the university’s move to challenge this growing reality.
“I am glad to note that Makerere University continues to champion innovations and turning graduates from job seekers into job creators, and champions of societal transformation. The expo is Makerere’s attempt to strategically locate itself in the conversation around coffee being the biggest export earner in the country,” she said.
Statistics indicate that Uganda exported 667,037 kilograms of coffee worth US$162.36 million, highlighting the sector’s importance to the economy and its role as a key foreign exchange earner. Despite this, most youth are excluded from high-value segments of the coffee value chain, such as processing, branding, and export, often remaining confined to low-income farm labor.
According to Professor Ssali, this disconnect represents both a critical risk and an unprecedented opportunity. The expo, therefore, serves as a national platform for youth, entrepreneurs, investors, policymakers, and private sector leaders to unlock youth-driven innovation across the coffee value chain, from climate-smart farming and agri-tech to processing, branding, and global market access.
She believes that by moving beyond subsistence farming towards ownership, innovation, and high value enterprises, the youth in Uganda can secure a greater share of the global coffee market while catalyzing job creation and sustainable development.
Dr. Sarah Bimbona, Director of the Makerere University Entrepreneurship and Outreach Centre, said several of the innovations on display have the potential to be scaled into viable enterprises. She added that these new ventures would build on the success of over 150 companies that emerged from previous editions of the entrepreneurship expo.
Dr. Bimbona used the golden opportunity to highlight three requests for support. She appealed for support, noting that the Centre has spent nine years nurturing over 1,000 business ideas annually, yet the impact of these ideas remains difficult to measure due to lack of resources for tracer studies. Commending Mr. Rwabwogo for accepting to become the Patron of the Centre, Dr. Bimbona requested him to amplify the Centre’s reach and support for youth, women and broader economic development.
On opening opportunities, the Centre offers guidance to entrepreneurs free of charge and seeks partnerships to connect student ideas with the industry. “We have the expertise and experience. We just need that extra push to remain relevant in the business community,” she stated.
Dr. Bimbona reiterated the transformative power of mentorship that is provided through the Makerere University Entrepreneurship and Outreach Centre.
The Dean, School of Business, Associate Professor Godfrey Akileng specified that entrepreneurship is one of the flagship initiatives of the College of Business and Management Sciences. He encouraged the students to seize the moment. “This is your opportunity to showcase your innovations, to interact with industry players, and to change your mindset from job-seekers to job creation,” he said. “Let the entrepreneurship congress awaken a new spirit in you-one that says-yes, I can make it.”
Associate Professor Akileng cited the story of Bill Gates as an example of what determination and innovation can achieve, reminding the students that greatness often starts from simple beginnings. “There is no reason we cannot build something extraordinary from coffee and other local products,” he stated, emphasizing the value of entrepreneurship in national transformation.
The Dean, School of Business, expressed deep appreciation to the industry partners for their collaboration and generosity. “You have invested time, knowledge and financial support to be here. Thank you for supporting the Entrepreneurship Congress and Expo,” he remarked.
Associate Professor Akileng commended Dr. Sarah Bimbona, and the entire entrepreneurship team namely Dr. Cathy Mbidde, Dr. Kasimu Sendawula, Dr. Hanifah Nantale, Dr. Marion Nanyanzi, and Mr. Luke Muhwezi for nurturing student entrepreneurs at Makerere University.
The entrepreneurship congress featured a keynote address, and two panels focusing on: Market Readiness, Value Addition and Story Telling, as well as, Financing the Future.
The Keynote Speaker, Mr. Moses Nyabila, CEO of aBi Development Ltd, urged the government and private sector to establish an export fund to support young entrepreneurs in starting their businesses.
Mr. Nyabila explained that the fund would help young entrepreneurs launch simple start-ups that have the potential to grow into larger enterprises. The fund, he noted, would not only support production, but also empower entrepreneurs to handle basic packaging and export processes. According to him, such an initiative represents a critical form of value addition.
Mr. Nyabila added that such initiatives would help challenge the current status quo, which prioritizes imports over exports. He used the expo as a platform to call on the government to shift the national mindset toward building Uganda’s presence in the global export market.
During the panel discussions, contributors discussed several steps through which the young entrepreneurs can be equipped with skills that can help them to join the competitive market.
Some of the panelists included: Bob Paul Lusembo-Head of Business Growth, BRAC Uganda Bank, Geoffrey Okidi-Financial Deepening Uganda, Nakabuye Flavia Bwire- Inclusion and Microfinance Specialist, and Sectrine Muganzi-Coffee Farmer and Youth Entrepreneur.
Other panelists included Jackline Arinda Akampwera-CEO Jada Coffee, Gordon Katwirenabo-Assistant Commissioner, Quality Assurance and Value Addition, MAAIF, Edwin Danze- Head of Marketing, Next Media Group, and Godwin Birungi- Founder, Rubungi Enterprises.
The different Speakers acknowledged that while Uganda has no shortage of innovations, gaps in value addition and branding continue to undermine product competitiveness, reinforcing the stereotype that Ugandan products are of poor quality.
One of the panelists, Jackline Arinda Akampwera, CEO of Jada Coffee, noted that branding strongly influences perceptions of quality. In the same development, she argued that limited branding is also largely responsible for the misconception that Ugandan products are substandard.
“We have this perception that when we see a brand on a billboard, it must be of good quality. Branding is therefore central to entrepreneurship,” Arinda said. “In Uganda, there’s limited branding and value addition, which affects the marketability of our products,” she said
Arinda shared that before she joined the coffee business, she realized Uganda had no widely recognized coffee brands, despite being a top coffee producer. This inspired her to create a brand that would appeal even to non-coffee drinkers.
“You don’t have to be a coffee consumer to know coffee brands—just like you don’t have to be a football fan to know who Ronaldo is,” she said. “That’s what branding does. Even if people don’t drink coffee, they should know that Jada Coffee exists. I came in to change the way the market operates.”
She added that this lack of branding also explains the low domestic consumption of coffee. To address this, Arinda began introducing coffee at social functions—events that traditionally only offered juices and sodas—as part of efforts to popularize local coffee consumption.
Gordon Katwirenabo, Assistant Commissioner, QA and Value Addition, MAAIF agreed with Arinda. He stated that the government is very intentional in promoting value addition to the country’s produces.
“Value addition is very prominent in our policy framework. If you produce and get only money for production, then there is no value, and then you cannot achieve the economic importance and transformation that we need in our communities. So, through that were are very intentional in supporting value addition,” he said.
On his part, Godwin Birungi, Founder, Rubungi Enterprises noted that while branding is very important, branding alone is not enough if the products themselves lack quality. He argued that the two—branding and quality, must reinforce each other for a business to thrive.
“I realized that there is a need to be consistent in producing high quality products. The more you produce high quality, the more you lift your brand,” he said
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