Business & Management
Strengthening Europe-Africa Higher Education Collaboration through the NEAR-ER Project
Makerere University in Uganda, is implementing the Network on Europe and Africa Relations-Education and Research (NEAR-ER) project, which seeks to strengthen collaboration in higher education through dialogue, events, scholarly debates, exchange of best practices, and dissemination of research and techniques.
The NEAR-ER is a Jean Monnet policy network of 20 higher education institutions; 7 in Europe and 13 in Africa. The thematic areas include: Shared Peace, Shared Prosperity and Shared Spaces as expounded below:
Shared Peace-Democracy, Rule of Law, Justice and Positive Peace Initiatives; Shared Prosperity-Trade Relations, Development Cooperation and Sustainability; and Shared Spaces-Climate Change, Energy Cooperation and Population Movement
The implementation of the three year (December 2024 to November 2027), NEAR-ER project co-funded by the European Union, follows a successful response, to a call for proposals by researchers based at the School of Statistics and Planning under the College of Business and Management Sciences (CoBAMS). The NEAR-ER research team consists of the following: Dr. John M. Mushomi – Principal Investigator, Dr. Patricia Ndugga, Dr. Elizabeth Nansubuga, Dr. Olivia Nankinga, Dr. Nicholas Tunanukye and Dr. Fred Maniragaba.
Early Career Researchers and Graduate Students’ Dialogue
On 16th June 2025, Makerere University hosted the NEAR-ER dialogue targeting early career researchers and graduate students from higher education institutions in Uganda.
Featuring remarks from Makerere University officials, an overview of the NEAR-ER project, a panel discussion on the career prospects in the EU, and an interactive question and answer session, the dialogue presented an opportunity to participants to engage with leading scholars in Europe-Africa relations, network with academics across continents, explore research and career prospects in EU-Africa partnerships, contribute to meaningful discussions on contemporary challenges affecting both continents, and gain insights into current trends and future directions in Europe-Africa cooperation.
The following members of the NEAR-ER project tipped early career researchers and graduate students on Africa and Europe relations including research, partnerships, academics, access to scholarships, mobility, networking, and among other important aspects: Prof. Muller Gustavo-the Overall Principal Investigator from KU Lueveni, Prof. Chris Nshimbi-Africa Principal Investigator from University of Pretoria, and Dr. John A. Mushomi-Principal Investigator at Makerere University.
Tour of Makerere University Innovation Pod
Prior to the dialogue, the NEAR-ER delegation toured the Makerere University Innovation Pod (Mak Unipod). Reflecting on the tour, Prof. Muller Gustavo lauded the level of innovation, describing it as a promising space for African-centered academic advancement.
NEAR-ER delegation Courtesy meeting with the Vice Chancellor
The delegation participated in a courtesy meeting with the Vice Chancellor, Prof. Barnabas Nawangwe, who was represented by the Acting Deputy Vice Chancellor (Academic Affairs), Prof. Buyinza Mukadasi. The following University officials participated in the courtesy meeting held in the Vice Chancellor’s Board Room: Associate Prof. James Wokadala-Deputy Principal-College of Business and Management Sciences, Associate Prof. Ibrahim Mike Okumu-Dean, School of Economics, Dr. Margaret Banga-Dean, School of Statistics and Planning, and Dr. John A. Mushomi-Principal Investigator of the NEAR-Project at Makerere University.
Official Opening of the NEAR-ER dialogue
Opening the NEAR-ER Dialogue on behalf of the Vice Chancellor, Prof. Barnabas Nawangwe, the Acting Deputy Vice Chancellor for Academic Affairs-Prof. Buyinza Mukadasi, underscored the significance of the event, as a defining moment in research collaboration in Africa and Europe. He emphasized that the academic convening provided a strategic platform for deep reflection, meaningful reconnection, and a renewed commitment to joint scholarship that promotes peace, shared prosperity, and inclusive development.
Prof. Buyinza Mukadasi noted that the activities of the NEAR-ER project were aligned with Makerere University’s strategic vision as well as Uganda’s national development agenda. He expressed optimism that the deliberations would spark innovative thinking, strengthen solidarity between Africa and Europe, and help shape a future rooted in shared values, mutual respect, and purposeful collaboration.
He encouraged the participants in the NEAR-ER dialogue to ensure that Africa embraces the Fourth Industrial Revolution through optimizing digitalization systems and processes. He challenged the participants to view the dialogue, as a call to action, and a catalyst for cultivating transformational African leaders equipped with relevant digital skills and employable knowledge. He stressed that the continent’s future hinged on preparing the next generation to confidently navigate and address the demands of the digital age.
Putting across a strong case for African institutions to take on leadership in the co-production of knowledge, Prof. Buyinza Mukadasi said: “Africa’s development trajectory depends on homegrown ideas, African-led innovation, and the strategic harnessing of global partnerships to address local and global challenges.”
Highlights by the College Principal
The Principal, Prof. Edward Bbaale represented by the Deputy Principal, Associate Prof. James Wokadala, described the NEAR-ER project as a foundational moment in the redefinition of global academic cooperation from the heart of Africa. The Principal called upon the participants to utilize the dialogue to form enduring partnerships.
He underscored the College’s central role in advancing global academic collaboration, within the framework of EU-Africa partnerships in education and research. He noted that the dialogue marked a significant milestone through positioning CoBAMS as a vital conduit for strengthening cross-continental partnerships. He highlighted that the NEAR-ER network’s emphasis on education and research strongly aligned with the College’s mission to foster robust academic linkages between the Global North and South.
The Deputy Principal acknowledged CoBAMS’ unwavering dedication to advancing Makerere University’s agenda of becoming a global academic e-hub, particularly within the evolving landscape of EU-Africa relations. He reported that the College was actively undertaking strategic initiatives to deepen international engagement—initiatives designed to foster mutual learning, catalyze collaborative research, and create meaningful career development pathways.
“The College leadership has prioritized supporting young researchers and postgraduate students, thus empowering the next generation of scholars to thrive in an increasingly interconnected academic ecosystem,” he said.
Highlights from the Principal Investigator
Focusing on the critical role of students in academic institutions, Dr. John A. Mushomi, the Principal Investigator of the NEAR-ER project at Makerere University, said: “Our students are our main customers. We should therefore nurture and empower our learners through global research and engagements.”
Dr. Mushomi highlighted the importance of providing a “safe engagement space” for students and researchers. Reflecting on his academic journey, and postdoctoral fellowship, he acknowledged the relevance of seeking mentorship, citing it as an instrumental step in his path to the NEAR-ER network.
He also acknowledged the long-term collaborative efforts that led to the successful NEAR-ER grant proposal, notably involving both Makerere University and Kyambogo University.
Overview of the NEAR-ER project
Presenting the Overview of the NEAR-ER project, Prof. Muller Gustavo, a Senior Researcher at the London Centre for Global Government Studies underscored the critical importance of collaborative research and education between Europe and Africa. He noted that holding the first African convening/dialogue at Makerere University was both strategic and symbolic of the growing academic ties between the two continents.
Delving into the origins of the project, Prof. Gustavo revealed that the idea for the network was conceived approximately three years prior, where they envisioned a platform that would encourage dialogue, research, and exchange on topics central to Europe–Africa relations. They rallied scholars from diverse institutions, forming a vibrant and interdisciplinary consortium.
“Over the last three years, we put together a group of universities to foster and facilitate research and communication on relationships between Africa and Europe. The goal of the consortium is to disseminate the research and education practices, the best practices of education in Africa, in Europe, but also worldwide,” he said.
Prof. Gustavo highlighted that the NEAR-ER project will serve as a vehicle to foster best practices in education, research dissemination, and policy-relevant collaboration. He noted that the network intentionally included universities and institutions representing diverse linguistic and cultural contexts, affirming their commitment to inclusivity and comprehensive regional representation. According to Prof. Gustavo, this diversity strengthens the network’s mission to bridge educational and research gaps between the global north and south.
Beyond institutional collaboration, Prof. Gustavo emphasized the network’s commitment to public engagement and knowledge dissemination. He detailed a range of outputs already in motion, including research blogs, podcasts, newsletters, webinars, policy surveys, and country-specific forecasts.
Prof. Gustavo urged the students and young scholars to become active contributors to the NEAR-ER platform. He explained that the network is open to ideas from emerging voices—whether through blogs, podcasts, or other digital formats—and provides a unique opportunity for students to share perspectives and shape global discourse.
“There might be opportunities here for some of you that are interested in further increasing your knowledge on European integration, African integration, and the relationship between those two processes. You may be a student who has an idea on how to improve the relationship and looking at a particular aspect to get that idea out to the world, we can offer that destination platform for you as well,” Prof. Gustavo mentioned.
Remarks by the Dean, School of Statistics and Planning
Dr. Margaret Banga, the Dean of the School of Statistics and Planning, informed the participants, that the dialogue was a space to unite the varied disciplines and backgrounds present, all in pursuit of a shared vision for the future.
“The NEAR-ER initiative is more than a research collaboration. It is a bridge of solidarity between Europe and Africa—a platform where shared learning leads to shared solutions. It is not about the North teaching the south, but it is about learning from one another,” Dr. Banga said.
Standing as a firm believer in the transformative power of research, innovation, and youthful curiosity, Dr. Banga, underscored the importance of structure and strategy in translating ideas into impact. She encouraged the audience to treat planning as the bridge between possibility and progress. She stressed that without a clear methodology, timeline, partners, and budget, even the most brilliant ideas can fade into obscurity, but with a solid plan, those same ideas can evolve into funded projects, published policy briefs, and life-changing solutions.
To the young scholars, Dr. Banga issued a powerful call to action. “You are the thinkers who will unlock Africa’s economy,” she said. “You are the innovators who will shape climate resilience. You are the analysts and planners who will rethink development—not as something done for us, but as something shaped by us.”
With conviction and hope, Dr. Banga reminded the young scholars that they were not mere students, but emerging leaders, and agents of change. She urged them not to wait for some future moment of “expertise” before stepping up. She offered a critical reminder that every question they pose, every network they build, and every inquiry they pursue is already shaping the world, “Your research is not small because you are just starting out, your work has the power even now to improve lives and influence generations. Don’t just study the world. Change it.”
A voice from the PhD Students
Ms. Claire Cheremoi, President of the PhD Fellows at Makerere University, expressed her appreciation for the spirit of unity and collaboration fostered by the NEAR-ER dialogue. “Our voices matter. Coming together as students is powerful,” she said.
Ms. Cheremoi emphasized the value of collective engagement, stressing that such platforms were essential in facilitating the sharing of knowledge, fostering meaningful networks, and sparking critical discussions on the issues that matter most to young scholars. She stated their commitment to engaging in conversations on research funding, interdisciplinary collaboration, and broader academic partnerships.
A statement from the representative of undergraduate students
Mr. Ssozi Fahad Batte, Chairperson, Students Guild Council, College of Business and Management Sciences acknowledged the students had the zeal to learn, grow, and contribute meaningfully. In his view, the most significant outcome of such dialogues was the ability to extract value—something “to take home.”
He stated the critical role of documentation, urging fellow participants to write down their ideas, strategies, and action points in order to share them beyond the event. He also highlighted the importance of networking, stressing that connections and collaborations were central to growth in academia and beyond.
Panel discussion on Career Prospects in the EU
In a panel discussion moderated by Dr. Robert Ojambo from Kyambogo University, several international scholars shared invaluable insights on navigating academic and professional opportunities abroad—particularly for students and researchers from the Global South.
The panel discussion offered a wealth of practical insights for young scholars seeking academic and professional opportunities across borders. The panelists emphasized the importance of building trust-based networks, as well as, going beyond emails to form genuine relationships with professors, peers, and institutions.
Strategic planning emerged as a recurring theme during the panel discussion—highlighting the need to research language requirements, living costs, and cultural differences when selecting destinations. Participants encouraged scholars from the Global South to view their unique backgrounds as assets that contribute to valuable perspectives to global discourse.
Opportunities such as Intra-Africa Academic Mobility programs, and summer schools were also presented as transformative pathways that combine education, exposure, and networking. The discussion also stressed the power of initiative—actively reaching out, applying, volunteering, and making oneself visible in digital academic spaces. Importantly, career success was linked not just to passion, but to aligning one’s skills with institutional needs and being open to unpaid roles such as voluntary service that build experience and credibility. The overall message was clear: international academic success requires preparation, adaptability, and the courage to take the first step.
As participants engaged across these thematic areas, the NEAR-ER dialogue underscored the central role of universities in bridging regions, amplifying diverse voices, and generating research-driven responses to global emergencies. The NEAR-ER dialogue held at Makerere University was not just a reflection of academic solidarity—it was a declaration of shared purpose and a call to action in re-imagining a more just, peaceful, and sustainable future across continents.
![[L-R] Dr.Godfrey Akileng - Dean School of Business, Prof. Sarah N. Ssali - Ag. Vice Chancellor, Chief Guest - Mr. Odrek Rwabwogo, and Gordon Katwirenabo-Assistant Commissioner, Quality Assurance and Value Addition, MAAIF at the Congress.](https://news.mak.ac.ug/wp-content/uploads/2025/10/Entreprenuership-Congress-2025-400x240.jpg)
![[L-R] Dr.Godfrey Akileng - Dean School of Business, Prof. Sarah N. Ssali - Ag. Vice Chancellor, Chief Guest - Mr. Odrek Rwabwogo, and Gordon Katwirenabo-Assistant Commissioner, Quality Assurance and Value Addition, MAAIF at the Congress.](https://news.mak.ac.ug/wp-content/uploads/2025/10/Entreprenuership-Congress-2025-80x80.jpg)
Business & Management
Brewing Innovation: 9th Annual Youth Expo showcases enterprises in Uganda’s coffee value chain
By Ritah Namisango and Monica Meeme
On 17th October 2025, the Makerere University Freedom Square was a beehive of activity as over 600 students from the College of Business and Management Sciences (CoBAMS) participated in the 9th Annual Innovation and Youth Expo.
Organized by the Makerere University Entrepreneurship and Outreach Centre, the 2025 Innovation and Youth Expo, focused on Uganda’s most strategic Agricultural sector – COFFEE.
Under the theme, Brewing Prosperity: Youth Entrepreneurship in Uganda’s Coffee Value Chain, student entrepreneurs exhibited more than 300 innovations including youth coffee brands, brewing demonstrations, agri-tech prototypes, live cupping sessions, among others.
The Youth Expo focused on amplifying youth-led innovations across the entire coffee value chain—from farm to cup, providing a hands-on, interactive platform for young entrepreneurs to exhibit their products, prototypes, and business ideas, while engaging directly with industry stakeholders.
By placing the youth at the center of the value chain, the Youth Expo demonstrated the untapped potential of innovation, creativity, and enterprise among Uganda’s next generation of entrepreneurs.
Student innovations for real-world impact:
The Director of the Makerere University Entrepreneurship and Outreach Centre, Dr. Sarah Bimbona, urged students to view their innovations not just as academic projects, but as the starting point for real-world impact.
“These innovations should not just end here or be seen as projects for marks. Continue nurturing those dreams, take them further, and make them a reality,” she advised.
She recognized the critical role of faculty and mentors, specifically appreciating them for their tireless support in guiding students through their innovation undertakings.
Dr. Bimbona emphasized the importance of linking academic learning with practical enterprise, highlighting that student-led innovations have the potential to create meaningful economic and social change.
Students encouraged to embrace entrepreneurship:
The Dean, School of Business, Associate Professor Godfrey Akileng specified that entrepreneurship is one of the flagship initiatives of the College of Business and Management Sciences. He encouraged the students to seize the moment. “This is your opportunity to showcase your innovations, to interact with industry players, and to change your mindset from job-seekers to job creation,” he said. “Let the entrepreneurship Expo awaken a new spirit in you-one that says-yes, I can make it.”
Associate Professor Akileng cited the story of Bill Gates as an example of what determination and innovation can achieve, reminding the students that greatness often starts from simple beginnings. “There is no reason we cannot build something extraordinary from coffee and other local products,” he stated, emphasizing the value of entrepreneurship in national transformation.
The Dean, School of Business, expressed deep appreciation to the industry partners for their collaboration and generosity. “You have invested time, knowledge and financial support to be here. Thank you for supporting the Entrepreneurship Congress and Expo,” he remarked.
BRAC Uganda participates in the Expo:
The Communications Officer of BRAC Uganda, Ms. Barbra Ampaire, stressed that BRAC aims to equip youth with the tools and knowledge to discover and maximize their potential.
“We have supported thousands of youth through tailored programs in areas such as tailoring, livestock farming, agribusiness, financial literacy, and value addition. These initiatives are supported not just with training, but also with seed capital, equipment, and ongoing mentorship,” she said.
Ms. Ampaire noted that Makerere University, being a hub for students and young innovators, aligns perfectly with BRAC’s focus on empowering youth while they are still developing their ideas and ambitions.
A case for domestic consumption and local processing:
One of the participants from the BRAC Scholar Transition Fund, Mr. Godwin Birungi, emphasized the need for domestic consumption and local processing, highlighting that exporting raw coffee reduces employment opportunities and stunts economic growth.
“When we consume and process our coffee locally, we not only improve public health, but also create jobs and stimulate our economy.”
He encouraged young entrepreneurs to embrace patience, maintain consistency in their efforts, and stay focused on their goals, emphasizing that building a successful and sustainable business is a gradual process that requires dedication and resilience.
“Building a sustainable business takes time. Many successful entrepreneurs spent over a decade before making a profit. Find your passion, refine your strategy, and stay the course.” he said.
Student entrepreneurs speak out:
The Marketing Manager of Victory Cakes students’ enterprise, Ms. Keziah Nasenga, explained that the team offers two main product variations including coffee cupcakes with icing and those without, catering to different customer preferences.
She noted that the cupcakes are crafted using brewed coffee mixed with hot water, then blended with traditional baking ingredients such as flour, vanilla, and other flavor-enhancing components.
A student from the Ring Hair Stimulator group, Ms. Martha Alwe, said their product is a premium hair care solution designed to promote healthy hair growth, prevent breakage and hair loss in women, and enhance beard growth in men through a specialized beard oil.
“The full product line includes beard growth oil, hair shock treatment, hair spray, leave-in conditioner, and hair growth shampoo each carefully developed to address a wide range of hair care needs with quality and effectiveness,” she said.
The Marketing Manager of the team of Coffee Cupcake, Ms. Catherine Nasaazi, explained that the shampoo is enriched with sodium benzoate, tea tree oil, and other ingredients.
Precursor to the Youth Expo:
The 3rd Uganda Entrepreneurship Congress held on 16th October 2025 at Makerere University Yusuf Lule Central Teaching Facility Auditorium, provided a perfect transition into the 9th Annual Makerere University Youth Expo held on 17th October 2025 at the Freedom Square.
During the Uganda Entrepreneurship Congress, students listened to lived experiences and case presentations from young, mid-level and senior entrepreneurs. The panelists who discussed topics on Market Readiness, Value Addition and Story Telling, as well as, Financing the Future, enlightened the students and upcoming entrepreneurs to creating impact, access to markets and capital, and breaking the barriers in a competitive world.
The students gained valuable knowledge from the Chief Guest-Mr. Odrek Rwabwogo, Chair of the Presidential Advisory Committee on Exports and Industrial Development, and the Keynote Speaker- Mr. Moses Nyabila, CEO of aBi Development Ltd.
Mr. Rwabwogo challenged the young entrepreneurs to think beyond Uganda’s borders, when he highlighted that true entrepreneurship lies in producing goods that can compete on the international market.
“When you build a business that can sell in another person’s market, you are a hero or heroine because what you have done is disrupting the status quo, which praises imports over exports. In this country, for instance in Kikuubo business area, you hear statements such as my container is about to reach Uganda, and not my container is leaving the yard in Uganda and is taking avocado to Spain or another country. I want the language to change.”
Partners of the Uganda Entrepreneurship Congress and Youth Expo: Makerere University (Mak), Ministry of Agriculture, Animal Industry and Fisheries (MAAIF), National Coffee Research Initiative (NaCORI), BRAC Uganda, Tooke, Mastercard Foundation Scholars Program at Makerere University, Vision Group, Mountain Harvest, Pepsi, Rainforest Alliance, Sumz, and the Banana Industrial Research & Development Centre.
Writers: Ritah Namisango, Principal Communication Officer at Makerere University & Monica Meeme, a student of Bachelor of Journalism and Communication at Makerere University.
Business & Management
Makerere University Young Entrepreneurs urged to prioritize value addition to enhance their innovation
![[L-R] Dr.Godfrey Akileng - Dean School of Business, Prof. Sarah N. Ssali - Ag. Vice Chancellor, Chief Guest - Mr. Odrek Rwabwogo, and Gordon Katwirenabo-Assistant Commissioner, Quality Assurance and Value Addition, MAAIF at the Congress.](https://news.mak.ac.ug/wp-content/uploads/2025/10/Entreprenuership-Congress-2025.jpg)
Young entrepreneurs from Makerere University have been urged to focus on value addition, quality and branding if their innovations are to grow into sustainable businesses in the country.
The call was made by several speakers during the opening of the two-day Uganda Entrepreneurship Congress and Youth Expo (16th to 17th October 2025) hosted by Makerere University College of Business and Management Sciences, under the theme, Brewing Prosperity: Youth Entrepreneurship in Uganda’s Coffee Value Chain.
The annual event serves as a national platform for youth, entrepreneurs, investors, policymakers, and private sector leaders to unlock youth-driven innovation.
The entrepreneurship congress and expo features over 600 students from the College of Business and Management Sciences (CoBAMS) showcasing more than 300 innovations, with a spotlight on the coffee sector. The expo is among the several initiatives that the University has launched to unlock the entrepreneurship potential of students and youth in Uganda.
According to Professor Barnabas Nawangwe, Vice Chancellor of Makerere University, the move was motivated by the high levels of youth unemployment in the country, which currently stands at 16.1 percent for those aged 18 to 30 (Uganda Bureau of Statistics, 2024).
Addressing the participants during the Entrepreneurship Congress, the Chief Guest-Mr. Odrek Rwabwogo, Chair of the Presidential Advisory Committee on Exports and Industrial Development, rallied students and youth to embrace entrepreneurship.
“Education can come from strange places. Everyone has gifts, talents, abilities and resources to utilize. In a country with many unmet needs, entrepreneurship is about what you change, he said.
Mr. Rwabwogo stressed the value of local innovation. “Not everything can be commercialised especially in a country that imports 90% of what it consumes. Identify needs that outsiders will never cater for-our language, culture, and food. Those are unique strengths, he remarked.
Mr. Rwabwogo challenged the young entrepreneurs to think beyond Uganda’s borders, when he highlighted that true entrepreneurship lies in producing goods that can compete on the international market.
“When you build a business that can sell in another person’s market, you are a hero or heroine because what you have done is disrupting the status quo, which praises import. In this country, for instance in Kikuubo business area, you hear statements such as my container is about to reach Uganda, and not my container is leaving the yard in Uganda and is taking Ovocado to Spain or another country. I want the language to change.”
Representing the Vice Chancellor of Makerere University – Professor Barnabas Nawangwe, the Deputy Vice Chancellor (Academic Affairs), Professor Sarah Ssali noted that the expo comes at a time when youth unemployment stands at 16.1 percent, which informs the university’s move to challenge this growing reality.
“I am glad to note that Makerere University continues to champion innovations and turning graduates from job seekers into job creators, and champions of societal transformation. The expo is Makerere’s attempt to strategically locate itself in the conversation around coffee being the biggest export earner in the country,” she said.
Statistics indicate that Uganda exported 667,037 kilograms of coffee worth US$162.36 million, highlighting the sector’s importance to the economy and its role as a key foreign exchange earner. Despite this, most youth are excluded from high-value segments of the coffee value chain, such as processing, branding, and export, often remaining confined to low-income farm labor.
According to Professor Ssali, this disconnect represents both a critical risk and an unprecedented opportunity. The expo, therefore, serves as a national platform for youth, entrepreneurs, investors, policymakers, and private sector leaders to unlock youth-driven innovation across the coffee value chain, from climate-smart farming and agri-tech to processing, branding, and global market access.
She believes that by moving beyond subsistence farming towards ownership, innovation, and high value enterprises, the youth in Uganda can secure a greater share of the global coffee market while catalyzing job creation and sustainable development.
Dr. Sarah Bimbona, Director of the Makerere University Entrepreneurship and Outreach Centre, said several of the innovations on display have the potential to be scaled into viable enterprises. She added that these new ventures would build on the success of over 150 companies that emerged from previous editions of the entrepreneurship expo.
Dr. Bimbona used the golden opportunity to highlight three requests for support. She appealed for support, noting that the Centre has spent nine years nurturing over 1,000 business ideas annually, yet the impact of these ideas remains difficult to measure due to lack of resources for tracer studies. Commending Mr. Rwabwogo for accepting to become the Patron of the Centre, Dr. Bimbona requested him to amplify the Centre’s reach and support for youth, women and broader economic development.
On opening opportunities, the Centre offers guidance to entrepreneurs free of charge and seeks partnerships to connect student ideas with the industry. “We have the expertise and experience. We just need that extra push to remain relevant in the business community,” she stated.
Dr. Bimbona reiterated the transformative power of mentorship that is provided through the Makerere University Entrepreneurship and Outreach Centre.
The Dean, School of Business, Associate Professor Godfrey Akileng specified that entrepreneurship is one of the flagship initiatives of the College of Business and Management Sciences. He encouraged the students to seize the moment. “This is your opportunity to showcase your innovations, to interact with industry players, and to change your mindset from job-seekers to job creation,” he said. “Let the entrepreneurship congress awaken a new spirit in you-one that says-yes, I can make it.”
Associate Professor Akileng cited the story of Bill Gates as an example of what determination and innovation can achieve, reminding the students that greatness often starts from simple beginnings. “There is no reason we cannot build something extraordinary from coffee and other local products,” he stated, emphasizing the value of entrepreneurship in national transformation.
The Dean, School of Business, expressed deep appreciation to the industry partners for their collaboration and generosity. “You have invested time, knowledge and financial support to be here. Thank you for supporting the Entrepreneurship Congress and Expo,” he remarked.
Associate Professor Akileng commended Dr. Sarah Bimbona, and the entire entrepreneurship team namely Dr. Cathy Mbidde, Dr. Kasimu Sendawula, Dr. Hanifah Nantale, Dr. Marion Nanyanzi, and Mr. Luke Muhwezi for nurturing student entrepreneurs at Makerere University.
The entrepreneurship congress featured a keynote address, and two panels focusing on: Market Readiness, Value Addition and Story Telling, as well as, Financing the Future.
The Keynote Speaker, Mr. Moses Nyabila, CEO of aBi Development Ltd, urged the government and private sector to establish an export fund to support young entrepreneurs in starting their businesses.
Mr. Nyabila explained that the fund would help young entrepreneurs launch simple start-ups that have the potential to grow into larger enterprises. The fund, he noted, would not only support production, but also empower entrepreneurs to handle basic packaging and export processes. According to him, such an initiative represents a critical form of value addition.
Mr. Nyabila added that such initiatives would help challenge the current status quo, which prioritizes imports over exports. He used the expo as a platform to call on the government to shift the national mindset toward building Uganda’s presence in the global export market.
During the panel discussions, contributors discussed several steps through which the young entrepreneurs can be equipped with skills that can help them to join the competitive market.
Some of the panelists included: Bob Paul Lusembo-Head of Business Growth, BRAC Uganda Bank, Geoffrey Okidi-Financial Deepening Uganda, Nakabuye Flavia Bwire- Inclusion and Microfinance Specialist, and Sectrine Muganzi-Coffee Farmer and Youth Entrepreneur.
Other panelists included Jackline Arinda Akampwera-CEO Jada Coffee, Gordon Katwirenabo-Assistant Commissioner, Quality Assurance and Value Addition, MAAIF, Edwin Danze- Head of Marketing, Next Media Group, and Godwin Birungi- Founder, Rubungi Enterprises.
The different Speakers acknowledged that while Uganda has no shortage of innovations, gaps in value addition and branding continue to undermine product competitiveness, reinforcing the stereotype that Ugandan products are of poor quality.
One of the panelists, Jackline Arinda Akampwera, CEO of Jada Coffee, noted that branding strongly influences perceptions of quality. In the same development, she argued that limited branding is also largely responsible for the misconception that Ugandan products are substandard.
“We have this perception that when we see a brand on a billboard, it must be of good quality. Branding is therefore central to entrepreneurship,” Arinda said. “In Uganda, there’s limited branding and value addition, which affects the marketability of our products,” she said
Arinda shared that before she joined the coffee business, she realized Uganda had no widely recognized coffee brands, despite being a top coffee producer. This inspired her to create a brand that would appeal even to non-coffee drinkers.
“You don’t have to be a coffee consumer to know coffee brands—just like you don’t have to be a football fan to know who Ronaldo is,” she said. “That’s what branding does. Even if people don’t drink coffee, they should know that Jada Coffee exists. I came in to change the way the market operates.”
She added that this lack of branding also explains the low domestic consumption of coffee. To address this, Arinda began introducing coffee at social functions—events that traditionally only offered juices and sodas—as part of efforts to popularize local coffee consumption.
Gordon Katwirenabo, Assistant Commissioner, QA and Value Addition, MAAIF agreed with Arinda. He stated that the government is very intentional in promoting value addition to the country’s produces.
“Value addition is very prominent in our policy framework. If you produce and get only money for production, then there is no value, and then you cannot achieve the economic importance and transformation that we need in our communities. So, through that were are very intentional in supporting value addition,” he said.
On his part, Godwin Birungi, Founder, Rubungi Enterprises noted that while branding is very important, branding alone is not enough if the products themselves lack quality. He argued that the two—branding and quality, must reinforce each other for a business to thrive.
“I realized that there is a need to be consistent in producing high quality products. The more you produce high quality, the more you lift your brand,” he said
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