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Rising Childhood Obesity: Mak Researchers Investigate Unhealthy Food and Beverage Advertising to Children

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By Joseph Odoi

In Uganda, many children are exposed to aggressive advertisement of unhealthy foods and sugar sweetened non-alcoholic beverages which in turn prepares their mind as future potential clients. Unfortunately, there is little understanding on the extent, nature and impact of children’s exposure to food and non-alcoholic beverage advertising trends in Uganda.

Driven by this worrying trend and increasing non-communicable diseases (NCDs), researchers at Makerere University have embarked on a study to promote regulated unhealthy food and sugar sweetened beverage advertising. 

A research project titled Food and beverage Advertising to Children in Uganda(FACe-U),  with funding from Makerere University Research and Innovations Fund (MakRIF), has been commissioned to understand advertising patterns of unhealthy foods and non-alcoholic beverages towards children below 18 years. This study comes at a time when there’s coinciding increase in overweight and obesity cases among children in Uganda.  The project will also investigate the extent to which content  influences children’s food choices and suggest changes for more responsible food  and beverage advertising. This will contribute towards creating a healthy food environment in Uganda.

According  to Dr. Gloria Seruwagi, the Project lead  and Principal Investigator, young children are gaining more weight early, mostly because of the foods they eat, pushed by advertising.“We are seeing an increase in waist size. Children are becoming more obese and overweight mostly because of the foods that they consume, the lifestyles we are allowing them as parents and caretakers. This brings complications to children which may affect their overall development and academic performance. We need to protect impressionable children and adolescents. Recently the World Health Organisation through the Global RECAP program and engagement of policymakers in Uganda, confirmed that ‘marketing restrictions to children’ is a number one priority issue in Uganda. We need to support global and national effort to strengthen capacity of key actors in promoting healthy diets and increase physical activity for the prevention of NCDs.

Dr. Gloria Seruwagi (R) the study PI and Ms. Florence Tushemereirwe the Co-PI and Public Health Nutritionist  at MakSPH discuss the FACe-U study
Dr. Gloria Seruwagi (R) the study PI and Ms. Florence Tushemereirwe the Co-PI and Public Health Nutritionist at MakSPH discuss the FACe-U study

We hope that our study findings will inform and support policy actions to regulate irresponsible production and advertising; create healthy food environments that prevent childhood obesity; and contribute towards achieving the Uganda Nutrition Action Plan II (2020-2025) and the country’s Strategic Development Goals” she remarked. This study is foundational and shall begin by undertaking a situation analysis. For example; we shall assess how often unhealthy food and beverages adverts feature on TV, the airing period (at what time), how many times, and the persuasive content targeting children and adolescents.” she added. The study will use empirical and media monitoring data to determine trends of magnitude of advertising and types of food and non-alcoholic beverages advertised to children in Uganda.

According to the Study Co-PI Florence Tushemereirwe, this one year  study is a partnership between a team of researchers at Makerere University School of Public Health(MakSPH) and the School of Social Sciences (CHUSS). The project team also includes Maureen Nabatanzi (Research Fellow), Dr. Priscilla Cheptyo (Research Officer), Maria Ssematiko  and Flavia Nakacwa (Project Liason and Administrator respectively).The team has mentors based at MakSPH, APHRC in Nairobi, Sciencano and Institute of Tropical Medicine, in Belgium.

Expected Outcomes of Face-U Project

  1. Increased understanding on the nature and extent of food and non-alcoholic beverages advertising to children. We shall use real time television, radio and newspaper data, including video clips and pictures where appropriate, to generate this outcome.
  2. Categories of food and non-alcoholic beverages advertised to children using the AFRO nutrient profile model. Categorizing the types of food and beverages advertised shows the nature of food advertised to influence children’s food choices and diets.
  3. Analysis and documentation of the persuasive techniques used to promote food and sweetened beverages to children and children’s preferred media channels. Food and non-alcoholic beverages advertisers use content to persuade children and capture innocent children’s minds early in life to prepare them as future clients for their products. This outcome will directly contribute towards food and beverage regulation – specifically on marketing to children in Uganda.

In her remarks, Florence Basiimwa Tushemerirwe, a public health nutritionist and Co-Principal Investigator of the project  said the study will be implemented in Mbale, Kabale, Kampala and the surrounding areas. Ms. Tushemerirwe  said that the team chose study sites like Kabale owing to the fact that it’s  a meeting place for more than 3 countries; e.g. Uganda , Rwanda, Burundi and DRC Congo. Mbale district receives products from South Sudan and Kenya. The Kampala Metropolitan area represents urban settings with higher exposure to advertising among children, partly due to TV access and billboard adverts among others.

Florence Tushemereirwe, the Study Co-PI from Makerere University School of Public Health emphasises a point.

Dr. Cheputyo Priscilla,  a member  of  the research team, gave insight into how Uganda is currently undergoing a nutrition transition with many children becoming overweight and obese, according to national data.Obesity is caused by many factors but the most common is consumption of foods that are high in calories. “We get most of the calories from sweet sugars, added to processed foods like sodas, yogurts and baked products in the supermarkets; we get calories from fatty foods like chips, fried foods like chicken, chaps, rolex, and more from fast food restaurants,” she explained.Florence Tushemereirwe, the Study Co-PI from Makerere University School of Public Health makes a point

National Obesity Statistics

In 2016, Uganda Demographic and Health Survey (UDHS) found: 4% of children under five years, and 16% of adolescent girls were obese, a rise from 2.4% of boys and 2.1% of girls in 2014. Therefore, it is the right time for Uganda to nip these health conditions in the bud.

More information on the FACe-U study, including updates, stakeholder engagement and research outputs can be found here

Mark Wamai

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Call For Applications: Mak-BSSR Postdoc, PhD, Master’s Fellowship-level Training 2026

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Mak-BSSR PhD-Level beneficiary Khamisi Musanje presents his research during a meeting at the College of Health Sciences (CHS). Makerere University, Kampala Uganda, East Africa.

The Makerere University-Behavioral and Social Science Research (Mak-BSSR) in HIV Training Program, in partnership with the University of California, San Francisco (UCSF), invites applications for Post-doctoral, PhD, Master’s and Fellowship-level training opportunities in Behavioral and Social Sciences Research (BSSR) with a focus on HIV.

This is a five-year research training program on the HIV cascade, funded by the Fogarty International Center (FIC) of the National Institutes of Health (NIH).

Research priority areas for the training opportunities are; 1) Intersectional stigma, 2) Alcohol/substance use; 3) Mental health (psychosocial health), 4) Limited social support, social isolation and loneliness and impact on HIV outcomes, and 5) Ageism and HIV.

Please see downloads for detailed information.

Apply Before: Monday, 31st August, 2026 at 6:00PM EAT.

Mak Editor

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MakCHS 2026 Orientation begins: Freshers Urged to Prioritise Responsibility, Integrity and Academic Excellence

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The MakCHS Orientation Opening Ceremony in the Davies Lecture Theatre on 4th August 2026. Opening session of the Makerere University College of Health Sciences (MakCHS) Freshers' Orientation Ceremony, 4th August 2026, Davies Lecture Theatre, Mulago Hospital Complex, Kampala Uganda, East Africa.

New students joining Makerere University College of Health Sciences (MakCHS) have been urged to embrace responsibility, discipline, integrity and hard work as they embark on their journey towards becoming healthcare professionals. 

The call was made during the opening session of the college’s orientation programme that began on the 4th August and will conclude on 7th August 2026. During the session, College leaders including the Principal and Deans welcomed students admitted to study various programmes at MakCHS. The speakers outlined expectations for academic and professional conduct. 

The session was moderated by Professor Mark Kaddu, Deputy Dean-School of Medicine. Welcoming the freshers, he stressed the importance of hard work highlighting that ‘your academic documents will speak for you and excellence will open doors’.

Professor Mark Kaddu. Opening session of the Makerere University College of Health Sciences (MakCHS) Freshers' Orientation Ceremony, 4th August 2026, Davies Lecture Theatre, Mulago Hospital Complex, Kampala Uganda, East Africa.
Professor Mark Kaddu.

The college leaders congratulated the students on securing admission to Makerere University, noting that many qualified applicants were unable to secure places. They encouraged the new entrants to make the most of the opportunity by committing themselves to excellence from the first day. The students were reminded that programmes offered by the college are rigorous full-time courses that demand commitment, discipline and consistency.

In his remarks, Professor Bruce Kirenga – Principal, MakCHS welcomed the new entrants and provided an overview of the College’s rich history, highlighting its growth and commitment to excellence in health professionals’ education. The Principal reaffirmed the college’s mission of impacting the national health agenda through transformational teaching, research and innovation for societal development. Students were encouraged to embrace the wide range of career pathways and professional opportunities available upon qualification, emphasizing that their training would equip them to make a meaningful contribution to society.

Professor Bruce Kirenga. Opening session of the Makerere University College of Health Sciences (MakCHS) Freshers' Orientation Ceremony, 4th August 2026, Davies Lecture Theatre, Mulago Hospital Complex, Kampala Uganda, East Africa.
Professor Bruce Kirenga.

Stressing the importance of mind-set change which has also been introduced as a crosscutting course, the Principal urged the students to cultivate discipline, resilience, professionalism, and a passion for lifelong learning. “The journey you have embarked on is challenging, but it is achievable,” the Principal noted, reminding the students that many graduates before them successfully completed the programme through dedication and hard work. The address concluded with a call for the new students to remain focused, work diligently, and strive for academic excellence as they prepare to become the next generation of healthcare professionals who will transform their communities.

Professor Annettee Nakimuli, Dean – School of Medicine encouraged students to work collaboratively rather than viewing learning as a competition. She urged them to form productive study groups, support one another and take advantage of opportunities for mentorship, research and international exchange programmes available through the college. “We are here to support you throughout your journey,” she told the students, adding that strong academic performance could open doors to international exchanges, postgraduate training and research collaborations with universities around the world.

Professor Annettee Nakimuli. Opening session of the Makerere University College of Health Sciences (MakCHS) Freshers' Orientation Ceremony, 4th August 2026, Davies Lecture Theatre, Mulago Hospital Complex, Kampala Uganda, East Africa.
Professor Annettee Nakimuli.

Professor Nakimuli warned students against academic dishonesty, including examination malpractice, falsification of academic records and illegal programme changes. She cautioned that such misconduct could lead to dismissal from the university, even after several years of study. Students were further advised to be vigilant against fraudsters who promise to alter admission records or transfer students into different academic programmes through unofficial channels.

In his remarks, Dr. Richard Muhindo, Dean-School of Health Sciences highlighted the importance of personal responsibility and wellbeing beyond academics. He encouraged students to manage their time wisely, avoid drug and alcohol abuse, stay away from gambling and maintain healthy lifestyles throughout their studies. Dr. Muhindo emphasized the importance of professionalism, reminding students that healthcare careers are built on compassion, teamwork and service to humanity. He encouraged students from different programmes to learn together, respect one another’s professions and build networks that will benefit them throughout their careers.

Dr. Richard Muhindo. Opening session of the Makerere University College of Health Sciences (MakCHS) Freshers' Orientation Ceremony, 4th August 2026, Davies Lecture Theatre, Mulago Hospital Complex, Kampala Uganda, East Africa.
Dr. Richard Muhindo.

In his address to the freshers, Dr. David Nono who represented Dr. Annet Kutesa, Dean – School of Dentistry, encouraged students to embrace the opportunities before them by working hard, maintaining discipline, and striving for academic excellence. He emphasised the importance of achieving a strong academic record, noting that outstanding performance opens doors to competitive opportunities and future specialisation. The Dean also urged students to pursue postgraduate studies, reminding them that the dental profession requires highly qualified specialists. Reflecting on his own academic journey, he shared how dedication and continuous learning enabled him to study and work internationally before returning to serve the University. He concluded by encouraging students to remain focused, respect University rules, support one another, and make the most of their time at the institution as they prepare for successful professional careers.

Representing the Dean of the School of Biomedical Sciences, Professor Elisa Mwaka welcomed the freshers and congratulated them on earning admission to the College, urging them to embrace responsibility and discipline as they begin university life.  Introducing the School of Biomedical Sciences to students, he explained that it handles core foundational courses like Physiology, Biochemistry, Pathology, Medical Microbiology, Immunology, Molecular Biology, among others that support their academic journey. Professor Mwaka reminded students that success at university depends on personal responsibility, regular class attendance, effective time management, and organised study habits, emphasizing that attendance of at least 80 percent of lectures and practical sessions is required to qualify for examinations. He also encouraged students facing academic or personal challenges to seek guidance from their lecturers early rather than waiting until examination time, and urged them to be punctual, prepare adequately for classes.

Mental health featured prominently during the orientation. Leaders acknowledged that health sciences programmes can be stressful encouraging students experiencing emotional or psychological challenges to seek support early rather than suffering in silence. They also called on students to avoid stigmatizing colleagues facing mental health difficulties.

Students were also cautioned to safeguard their personal belongings, particularly phones and laptops, as they settle into campus life. Officials warned that new students are often targeted by thieves during the first weeks of the academic year.

The opening session for the 2026 orientation concluded with a message of encouragement, with MakCHS leaders expressing confidence that the students would develop into competent, ethical and compassionate healthcare professionals capable of contributing to Uganda’s health sector and beyond.

The Orientation Programme continues until Friday, 7th August, and all students were strongly encouraged to attend every session to give themselves the best possible start to their academic journey. Important topics to be covered include IT services, registration procedures, university policies, mental health and well-being, and awareness and prevention of sexual harassment. These sessions are designed to equip students with the knowledge and support they need to thrive both academically and personally.

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Zaam Ssali
Zaam Ssali

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SIHI Uganda Turning Community-Led Solutions into Better Health

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Providing Opportunities for Women in Entrepreneurship and Reproductive Health (POWER) is a Young Women Social Entrepreneurship Accelerator Program that nurtures and empowers women to lead, innovate, and build sustainable startups in SRHR/FP. SIHI, Makerere University School of Public Health (MakSPH), Kampala Uganda, East Africa.

Community-led innovations across Uganda are improving access to healthcare, reducing financial barriers and responding to needs that conventional services do not always reach. The Uganda Case Compendium 2026, published by the Social Innovation in Health Initiative (SIHI) Uganda Hub at Makerere University School of Public Health, documents these solutions, their results and opportunities for scale.

Established in 2017, SIHI Uganda identifies, studies and supports locally developed health innovations. By 2026, the Hub had documented 42 projects through research examining their impact, enabling factors and scalability. It has also convened seven national stakeholder workshops and established a fellowship programme that equips innovators with skills in project management, research, entrepreneurship, communication, fundraising and environmental impact assessment.

The compendium presents evidence of reach and impact. The Ishaka Health Plan has enrolled more than 5,000 people in community-based health insurance, enabling over 4,000 members to access healthcare annually. In Kiryandongo, the Opit Kic Widows Group trained 402 volunteers who have provided health information to more than 6,030 refugee and host-community households. Among people living with HIV who received group support psychotherapy, 98% were depression-free after six months. In Mayuge, two sickle cell clinics have been established, 12,500 children screened and 282 enrolled in continuing care, contributing to a reported 53% increase in enrolment.

Spanning maternal and child health, HIV, mental health, disability, gender-based violence, health financing, diagnostics and palliative care, the compendium provides evidence to inform investment, policy uptake and the responsible scale-up of locally grounded solutions.

Read the full report:

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John Okeya

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