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DICTS Workshop Urges Staff to Use Social Media as a Marketing Tool

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The Makerere University Directorate of Information and Communication Technology Support (DICTS) held a social media workshop to equip Makerere University staff with skills and knowledge on how to use social media as an enabler of effective communication, eLearning and cyber-crime prevention. The workshop took place on 13th February 2020 in the College of Engineering, Design, Art and Technology (CEDAT) Conference Hall.

According to the Director DICTS, Mr. Samuel Paul Mugabi, the workshop was aimed at discussing ways through which Makerere University staff can embrace the professional usage of social media tools to improve the Institution’s online brand, boost its visibility as well as harmonise the use of social media as a learning tool.

“Social media has evolved from a chat application to a social economic issue that can be used as a marketing tool for institutions. It is important to tap into social media’s potential of enabling effective communication, education, marketing and governance,” said Mr. Mugabi.

He noted that with over 3.5billion users, social media is a key enabler of Massive Open Online Courses (MOOCs) thus contributing to the attainment of Sustainable Development Goal 4 (SDG 4) which is aimed at “ensuring inclusive and equitable quality education and promote lifelong learning opportunities for all.”

The Principal Public Relations Officer, Ms. Ritah Namisango delivers her presentation on the "Mak Communication Policy and Social Media" on 13th February 2020.

In a presentation on “Makerere University Communication Policy and Social Media”, the Principal Public Relations Officer, Ms. Ritah Namisango urged participants to ensure that the messages disseminated on institutional social media platforms and websites protect the University’s brand. She called upon the audience to use multiple channels of communication so as to enhance the visibility of Makerere and promote advances in teaching, learning, research and innovations.

Makerere University’s social media platforms should be used to communicate institutional messages in line with the vision, mission, and core values. Institutional communication should be in line with the Mak Communication Policy to provide a pro-active approach to information management and dissemination, strengthen the University’s image and build good will among the stakeholders,” said Ms. Namisango.

Defining social media as an enabler of teaching and learning, Assoc. Prof. Paul Birevu Muyinda, the Deputy Principal College of Education and External Studies (CEES) said that social media applications such as WhatsApp and Facebook, promote student-student and student-teacher interaction. He added that these also motivate lonely distance learners, create a sense of belonging and support learning anytime.

“Social media fosters positive relationship between the lecturers and students. It should be recalled that interacting using social media is less formal and it creates a friendly environment between the students and faculty members. It is such interactions that will motivate the students and encourage effective learning,” said Assoc. Prof. Muyinda.

The Deputy Principal CEES, Assoc. Prof. Paul Birevu Muyinda delivers his presentation on Social Media Enabled Teaching and Learning

He added that social networking allows users to add value to the content they are accessing. This, he noted, leads to a seamless exchange of information building a robust body of knowledge that is sometimes called collective intelligence.

Taking the audience through social media threats, risks and security, the Director Cyber-Crime Department, Uganda Police Force, Mr. Haguma Jimmy said many people have fallen victims of social media orchestrated threats, theft and crime in Uganda. He said that the Uganda Police Force has registered several cases related to cybercrime such as cyber rape, loss of funds to conmen and online investment clubs, hackers, sim card swaps among others.

He called upon Ugandans to acquaint themselves with the laws that govern social media and also adopt the best social media practices. 

“Uganda has a number of laws that regulate social media, read them so that you know your position while using social media. Do not open any emails from untrusted sources, lock your laptop or phone whenever you are away and purchase anti-virus software. Read your company’s privacy policy to understand under what circumstances you should or should not let a stranger into the building and set strong passwords,” said Mr. Haguma.

The Director DICTS, Mr. Samuel Paul Mugabi (Centre in coat) poses for a group photo with members of his team after the Workshop on Social Media as an enabler of effective communication, eLearning and cyber-crime prevention on 13th February 2020, CEDAT, Makerere University, Kampala Uganda.

Mr. Hussein K. Isingoma, Ag. Commissioner Forensics and Risk Advisory, Ministry of Finance, Planning and Economic Development urged digital marketers and social media managers to acquaint themselves with soft skills so as to manage relationships effectively.

“A combination of soft skills and technical skills is at a center of career success. Success depends on the mastery of soft skills which include time management, discipline, conflict resolution, acknowledging colleague’s effort among others” said Mr. Isingoma.

The workshop was moderated by Mr. Yunusu Musisi, Acting End User Support Manager, DICTS.

Article by: Esther Joy Nakibombo Volunteer Mak Public Relations Office

 

Mark Wamai

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Press Statement on Ranking

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An older photo of the Main Building, Makerere University, Kampala Uganda as seen from across the Freedom Square. Date taken: 22nd October 2012.

Makerere University has noted with concern the article titled “Mak Drops Marks” published by the Daily Monitor Newspaper on 8th July 2025. The article raises issues that require clarification to ensure accurate information is shared with our stakeholders and the public. We wish to address the following key points: 

1. Misrepresentation of Ranking Data 

The article inaccurately combines the Sub-Saharan African University Rankings and the World University Rankings to portray a misleading performance trend for Makerere University. For clarity, Makerere University was ranked 8th in the 2024 Sub-Saharan African University Rankings. However, the 2025 Sub-Saharan African Rankings have not yet been released, making any comparison with the World University Rankings is misleading. This is a misrepresentation of facts aimed at tarnishing the University’s reputation and causing alarm among stakeholders.

2. Omission of Impact Rankings Achievements 

The article fails to acknowledge Makerere University’s outstanding performance in the 2025 Impact Rankings, which assess contributions to the Sustainable Development Goals (SDGs). Makerere University significantly improved its global standing, moving from the 601–800 band in 2024 to the 301–400 band in 2025. Notably, the University ranked 17th globally in Decent Work and Economic Growth and within the 401–600 band for Quality Education. These achievements reflect Makerere’s commitment to societal impact and sustainable development, which the article conspicuously ignores. 

3. Balanced Perspective on World University Rankings 

While Makerere University acknowledges a decline in certain parameters in the World University Rankings, we view these as areas for improvement. At the same time, we celebrate our strengths, including high-quality research output and a robust international outlook, which continue to position Makerere as a leading institution globally. 

Makerere University remains committed to excellence in teaching, research, and societal impact. We urge our stakeholders and the public to rely on verified information from credible sources and to engage directly with the University for clarity on such matters. We acknowledge the Daily Monitor’s interest in Makerere University and implore them to report more accurately in the future. 

PUBLIC RELATIONS OFFICE
Email: pro@mak.ac.ug

Mak Editor

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Re-advert: Admission to Undergraduate Programmes 2025/2026

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The Academic Registrar, Makerere University invites applications from Ugandan, East African, and international applicants for the undergraduate programmes under Self Sponsorship Scheme for the 2025/2026 Academic Year.

Each applicant should:

a) Have the Uganda Certificate of Education (UCE) with at least five passes, or its equivalent and at least two principal passes at Uganda Advanced Certificate of Education (UACE) obtained at the same sitting. For day programmes, only candidates who sat A’ Level in 2024, 2023 and 2020 are eligible to apply. For evening, afternoon, and external programmes, a candidate is not restricted on the year of sitting A’ Level.

OR

d) Degree from a recognised /Chartered Institution

Further details on the re-advertised programmes , fees structure, and the procedure of submitting applications can be accessed from the document below: 

The closing date for submitting applications is Tuesday 22nd July 2025.

Prof. Buyinza Mukadasi
ACADEMIC REGISTRAR

Mak Editor

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Undergraduate Admissions List: Mop-up/Appeals 2025/2026

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The Office of Academic Registrar, Makerere University has released lists of Successful appeals and supplementary lists. Below is a list arising from appeals of Government Sponsored candidates who have been admitted:

Mak Editor

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