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DICTS Workshop Urges Staff to Use Social Media as a Marketing Tool

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The Makerere University Directorate of Information and Communication Technology Support (DICTS) held a social media workshop to equip Makerere University staff with skills and knowledge on how to use social media as an enabler of effective communication, eLearning and cyber-crime prevention. The workshop took place on 13th February 2020 in the College of Engineering, Design, Art and Technology (CEDAT) Conference Hall.

According to the Director DICTS, Mr. Samuel Paul Mugabi, the workshop was aimed at discussing ways through which Makerere University staff can embrace the professional usage of social media tools to improve the Institution’s online brand, boost its visibility as well as harmonise the use of social media as a learning tool.

“Social media has evolved from a chat application to a social economic issue that can be used as a marketing tool for institutions. It is important to tap into social media’s potential of enabling effective communication, education, marketing and governance,” said Mr. Mugabi.

He noted that with over 3.5billion users, social media is a key enabler of Massive Open Online Courses (MOOCs) thus contributing to the attainment of Sustainable Development Goal 4 (SDG 4) which is aimed at “ensuring inclusive and equitable quality education and promote lifelong learning opportunities for all.”

The Principal Public Relations Officer, Ms. Ritah Namisango delivers her presentation on the "Mak Communication Policy and Social Media" on 13th February 2020.

In a presentation on “Makerere University Communication Policy and Social Media”, the Principal Public Relations Officer, Ms. Ritah Namisango urged participants to ensure that the messages disseminated on institutional social media platforms and websites protect the University’s brand. She called upon the audience to use multiple channels of communication so as to enhance the visibility of Makerere and promote advances in teaching, learning, research and innovations.

Makerere University’s social media platforms should be used to communicate institutional messages in line with the vision, mission, and core values. Institutional communication should be in line with the Mak Communication Policy to provide a pro-active approach to information management and dissemination, strengthen the University’s image and build good will among the stakeholders,” said Ms. Namisango.

Defining social media as an enabler of teaching and learning, Assoc. Prof. Paul Birevu Muyinda, the Deputy Principal College of Education and External Studies (CEES) said that social media applications such as WhatsApp and Facebook, promote student-student and student-teacher interaction. He added that these also motivate lonely distance learners, create a sense of belonging and support learning anytime.

“Social media fosters positive relationship between the lecturers and students. It should be recalled that interacting using social media is less formal and it creates a friendly environment between the students and faculty members. It is such interactions that will motivate the students and encourage effective learning,” said Assoc. Prof. Muyinda.

The Deputy Principal CEES, Assoc. Prof. Paul Birevu Muyinda delivers his presentation on Social Media Enabled Teaching and Learning

He added that social networking allows users to add value to the content they are accessing. This, he noted, leads to a seamless exchange of information building a robust body of knowledge that is sometimes called collective intelligence.

Taking the audience through social media threats, risks and security, the Director Cyber-Crime Department, Uganda Police Force, Mr. Haguma Jimmy said many people have fallen victims of social media orchestrated threats, theft and crime in Uganda. He said that the Uganda Police Force has registered several cases related to cybercrime such as cyber rape, loss of funds to conmen and online investment clubs, hackers, sim card swaps among others.

He called upon Ugandans to acquaint themselves with the laws that govern social media and also adopt the best social media practices. 

“Uganda has a number of laws that regulate social media, read them so that you know your position while using social media. Do not open any emails from untrusted sources, lock your laptop or phone whenever you are away and purchase anti-virus software. Read your company’s privacy policy to understand under what circumstances you should or should not let a stranger into the building and set strong passwords,” said Mr. Haguma.

The Director DICTS, Mr. Samuel Paul Mugabi (Centre in coat) poses for a group photo with members of his team after the Workshop on Social Media as an enabler of effective communication, eLearning and cyber-crime prevention on 13th February 2020, CEDAT, Makerere University, Kampala Uganda.

Mr. Hussein K. Isingoma, Ag. Commissioner Forensics and Risk Advisory, Ministry of Finance, Planning and Economic Development urged digital marketers and social media managers to acquaint themselves with soft skills so as to manage relationships effectively.

“A combination of soft skills and technical skills is at a center of career success. Success depends on the mastery of soft skills which include time management, discipline, conflict resolution, acknowledging colleague’s effort among others” said Mr. Isingoma.

The workshop was moderated by Mr. Yunusu Musisi, Acting End User Support Manager, DICTS.

Article by: Esther Joy Nakibombo Volunteer Mak Public Relations Office

 

Mark Wamai

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Directorate of Graduate Training concludes 9-day Phd Cross Cutting Training

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By: Moses Lutaaya

The Directorate of Graduate Training has completed a 9- day PhD crosscutting training course, inducting three groups of PhD students. The groups of students included those in Cohort 1, Cohort 2 and the Non Cohort PhD students. The number of PhD student participants were over 300 students learning via both face to face and online.

The training that started on Monday 2nd June 2025, took place in the New Library Building.

In his closing remarks, the Director of Graduate Training Prof. Julius Kikooma encouraged the PhD students to put up a spirited fight that would see them remain in the cohort up to the end of the three years of their doctoral studies.

“Get organized, show seriousness in your doctoral pursuit, stay together, make use of your supervisors as and when you need them. We will fully support you in your Doctoral academic journey.” Prof. Kikooma said.

Prof. Kikooma emphasized the need for PhD graduate training saying, “We need more research for the University and Country. This cannot be achieved without increasing the number of graduate students especially PhDs.”

At their different stages of PhD doctoral training, Prof. Kikooma encouraged the students to give feedback to the Directorate and the supervisors so that they are served seamlessly.

Prof. Kikooma further informed the students that going forward, they must cover all the three mandatory cross cutting courses meant to be taught under the three-year program of their doctoral studies.

“All three foundation courses including Scholarly Writing, Advanced Research Methods and Philosophy of Methods will be covered. Tighten your belts. We want to ensure that all these structured programs prepare you for the foundations you need for next two years of research. Success becomes easy when you undertake foundations.”

He challenged the students to use the program in guiding their research directions, making informed decision, improving their critical thinking and consumption of knowledge.

Dr. Dixon Knanakulya, one of the trainers of the doctoral students said, “At PhD level, it is no longer a normal research. It is at a level of knowledge production. The students must understand the main philosophical assumption behind the research methods they use and they must consider the ethical implications of their research. Philosophy of Methods enables them to go through that.”

“PhD students must be creative, innovative and start at the level of researching in the mind. This challenges them to think differently.” He added.

He further said that Philosophy of Methods helps in researches done at the different aspects of the national development plan. “Usually, the students question how the National plans are come up with and support improvement of government policies.”

Dr. Kanakulya added that the research output can be used by government for improvement because it is done by highly skilled researchers. Adding, “They come with very good insights which can be taken on to improve implementation of government programs such as Emyoga and Parish Development Model (PDM).”

He further said that policies are not enough without the social conditions and mindset of the people, saying that PhD scholars can help government know the social conditions and apply policies better.

The Cohort 1 PhD students’ president Mr. Wanyakoko Ebiru Moses said, “This training is extremely important for each student under taking doctoral studies and without it, they cannot acquire the fundamental skills they need to become independent researchers.”

He added that with the knowledge acquired in the Philosophy of Methods training, they will focus on research that aims to resolve societal and community problems.

Dr. Robert Kakuru, the President of Makerere University Academic Staff Association said that Philosophy of Methods is an important pillar in the doctoral journey of every PhD student.

“The Course, Philosophy of Method provides a critical foundation and Philosophical grounding for research methods that doctoral students use to undertake their respective studies. The course further underlines other critical issues that graduate students ought to know, integrate, adopt or adapt in their doctoral journeys.” He said.

Dr. Jim Spire Ssentongo, a senior lecturer and coordinator of the training said, “Philosophy of Methods builds a mass of critical researchers who are able to look at the world not from a narrow point of view but a holistic and broad based sense of understanding reality.”

He added, “Students understand how they can imagine the world to be. They take into account assumptions which inform the methods of research used, how they conduct themselves during research and how they approach respondents during the research process. Such assumptions are laid bear in this training and it helps participants to understand the things they have always held at the back of their minds without deliberately knowing that these are the assumptions they hold and this is how they affect and influence studies.”  

Dr. Ssentongo further said that once PhD students are engaged in reality in its broadness with right assumptions, they are then better placed as researchers to investigate such realities and that whatever they investigate, be it related to the National Development Plan and National Development Initiatives like Emyoga and Parish Development Model. This training positions, them at a more critical level as researchers not only in terms of assumptions but also being thinkers.

The Philosophy of Methods training was supported by the ICARTA – Institutionalization of Advanced Research Training in Africa, a NORHED II Project at Makerere University.

Mak Editor

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Talented Sportspersons Scheme -Government Sponsorship Admission List 2025/26

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The Office of the Academic Registrar, Makerere University has released the admission lists for Government-sponsored  talented Sportsmen and Sportswomen in all Public Universities for the Academic Year 2025/2026.

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Mature Age Admission List – Government Sponsorship 2025/26

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The Office of Academic Registrar, Makerere University has released the list for Mature Age Entry applicants admitted under Government Sponsorship Scheme for the Academic Year 2025/2026.

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