General
Persuasion-an effective tool to communicate research for social change
The Executive Director for National Planning Authority (NPA) Dr. Joseph Muvawala has highlighted the importance of using persuasion to communicate research for social change. This was during the Makerere University PhD Convention held on 14th November 2019 under the theme; “Communicating Research for Social Change.”
Speaking to Makerere University Postdoctoral Fellows, Dr. Muvawala said that while research is an instrumental factor in causing social change for development, its communication and delivery can either yield positive or negative results. He was much concerned about the vast amount of research that remains unutilized largely due to weak communication procedures when he suggested persuasion as an effective communication tool, researchers can adopt during the dissemination process of their findings.
“Persuasion can shape and reinforce the response of your audience by altering their beliefs, attitudes, intentions, motivation and behaviors. It also helps the researcher to drive his or her audience towards a certain direction,” he said.
He pointed out the critical modes of persuasion developed by Aristotle and how they can be used to effectively communicate research for social change: The three modes are;
Pathos: emotional appeals designed to arouse feelings among the recipients. Emotional appeals are effective when you are trying to influence a behavior or when you want your audience to take immediate action.
Ethos: the credibility of a researcher/ speaker. This includes three dimensions; competence, trustworthiness and dynamism.
Logos: the reasoning, logic and rationality behind the research paper and answers to questions of what is stated.
“To anticipate the reader’s expectations, the author must ensure credibility and authority while undertaking research. His work should reflect well contextualized and evidence based recommendations. the information to be disseminated should have relevant, specific, unbiased and credible facts which are also warranted by citations,” he stated.
Dr. Muvawala outlined some of the research communication strategies for social change and these included;
- Providing a clear, concise and defined thesis
- Providing a clear, organized and conceptualized structure/framework
- Ensuring logical and well-controlled progression of ideas
- Using meaningful transitions and strong sentence-to sentence connections
- Building strong introductions
- Constructing a well-developed argument with strong evidential support
- Building strong conclusions
- Using purposeful and precise word choice
The PhD Convention is an annual event organized by the Directorate of Research and Graduate Training in conjunction with the PhD Forum at Makerere University. According to Mr. Simon Peter Okiror, the President of the PhD Fellows, the PhD Convention presents a platform for both late and early stage PhD students to reflect on their identified research topics.
“The convention also aims at establishing a supportive worldwide community of doctoral students and promoting social and intellectual interactions among students and researchers from academia, industry and government,” he said.
The Director of Research and Graduate Training Prof. Buyinza Mukadasi who is also the Patron of the PhD Fellows at Makerere University recognized the PhD Convention as an important platform to discuss how the on-going research output at Makerere University can be translated into policy that will socially, economically and politically empower the citizens of Uganda to lead better lives. He stressed that the day’s theme; “Communicating Research for Social Change” rightly depicts the role that Makerere University has to play in national and regional development.
“The challenges to society today are increasingly becoming more complex in a world that is witnessing emerging and re-emerging development challenges resulting from health-related epidemics and pandemics, climate change, energy and renewable energy concerns, natural disasters, food insecurity, human rights abuse and conflict and insecurity among others. Makerere University continues to address these challenges through impact oriented research,” he said.
According to Prof. Buyinza, the current drive by Ugandan Public Universities to quickly transition into centre of excellence in graduate training is a commendable sustainability plan. He mentioned that the ultimate benefit of research lies not only in the generation of new knowledge but also in the translation of knowledge into technologies, interventions and strategies effectively and appropriately delivered to the communities.
He applauded the Government of Uganda for recognizing the crucial role of Universities as vital sources of new knowledge and innovative thinking when he said, “The government-funded initiative to strengthen doctoral training and supervision and to develop the institutional capacity of participating universities to conduct and lead internationally-competitive, cutting-edge research will go a long way in supporting Makerere University to realize its vision and strategic goals, 2020-2030.”
Over 100 students presented their research work, proposals and research topics for constructive feedback.
Article by Mak Public Relations Office
General
Makerere University and Xiangtan University Advance Strategic Partnership in Chemical Engineering
Makerere University and Xiangtan University are set to update their close to 20-year academic partnership, with a new focus on launching a joint Master’s degree program in Chemical Engineering and expanding student and staff exchange initiatives.
The commitment was reaffirmed during a recent visit by a delegation from Xiangtan University to Makerere University headed by Professor Dingyu Ou, in the company of Mr. Tang Fei and Professor Gilbert Gumshabe, the Chinese and Ugandan Directors of the Confucius Institute at Makerere University respectively.
While addressing the delegation, Professor Nawangwe highlighted that this initiative is part of a broader strategy to diversify academic offerings and contribute to national development through training in Chemical Engineering. Through this new initiative, the University will better prepare graduates for the petrochemical industry and support the country’s industrial growth.
The Vice Chancellor appreciated that the proposed collaboration aims to address Uganda’s growing need for industrial expertise, particularly as the country develops its petroleum sector. The two universities here are working toward a 1+2 training model, which will enable Makerere students to gain practical experience and access advanced laboratory facilities at Xiangtan University.
Professor Nawangwe further reiterated that “our relationship with the people of China, not just for Makerere but also for a big part of Uganda, has been opened wider by the establishment of the Confucius Institute, considering that many other collaborations like one being discussed now have come through this collaboration.”
The head of the Xiangtan delegation, Professor Dingyu Ou, expressed appreciation for the meeting, and acknowledged the history between the institutions. “As mentioned, we have a very long relationship and a very stable friendship between our two universities.”
Professor Ou extended appreciation for the support provided to the Confucius Institute at Makerere, the care shown to his colleagues, and looked forward to the successful start of the Chemical Engineering collaboration.
Assuring the delegation of Makerere’s readiness for the collaboration, Ms. Hawa Ndagire Kajumba the Lead, Partnerships and Stakeholder Engagement, Makerere University Advancement Office, aligned with the Vice Chancellor’s emphasis of University goal to have both theory and practice imparted to the students.
She said “the curriculum of the university and Uganda as a whole is moving towards competence-based education training to ensure students are equipped to demonstrate those skills in the actual field, particularly regarding petroleum exploration.”
Ms. Ndagire Kajumba also emphasised a shift in strategy for the partnership office, saying, “we are moving away from just signing MOUs that collect dust, and moving towards those that are more collaborative to benefit our faculty and students, just like this one.”
Professor Gilbert Kumushabe aligned his remarks with those of the Vice Chancellor and Ms. Ndagire Kajumba, and described the method used at Xiangtan University as “actually competence-based teaching.”
Based on his recent visit, Prof. Gumoshabe shared that students in China are divided into groups with dedicated teachers to perform practical, hands-on work beyond the theoretical lecturers. He expressed gladness that the same was being adopted for the Ugandan context.
Both institutions are now working to finalise the specific agreements for the joint degree and exchange programs. Beyond academic training, the collaboration will advance cultural and professional exchange.
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