General
Persuasion-an effective tool to communicate research for social change
The Executive Director for National Planning Authority (NPA) Dr. Joseph Muvawala has highlighted the importance of using persuasion to communicate research for social change. This was during the Makerere University PhD Convention held on 14th November 2019 under the theme; “Communicating Research for Social Change.”
Speaking to Makerere University Postdoctoral Fellows, Dr. Muvawala said that while research is an instrumental factor in causing social change for development, its communication and delivery can either yield positive or negative results. He was much concerned about the vast amount of research that remains unutilized largely due to weak communication procedures when he suggested persuasion as an effective communication tool, researchers can adopt during the dissemination process of their findings.
“Persuasion can shape and reinforce the response of your audience by altering their beliefs, attitudes, intentions, motivation and behaviors. It also helps the researcher to drive his or her audience towards a certain direction,” he said.
He pointed out the critical modes of persuasion developed by Aristotle and how they can be used to effectively communicate research for social change: The three modes are;
Pathos: emotional appeals designed to arouse feelings among the recipients. Emotional appeals are effective when you are trying to influence a behavior or when you want your audience to take immediate action.
Ethos: the credibility of a researcher/ speaker. This includes three dimensions; competence, trustworthiness and dynamism.
Logos: the reasoning, logic and rationality behind the research paper and answers to questions of what is stated.
“To anticipate the reader’s expectations, the author must ensure credibility and authority while undertaking research. His work should reflect well contextualized and evidence based recommendations. the information to be disseminated should have relevant, specific, unbiased and credible facts which are also warranted by citations,” he stated.
Dr. Muvawala outlined some of the research communication strategies for social change and these included;
- Providing a clear, concise and defined thesis
- Providing a clear, organized and conceptualized structure/framework
- Ensuring logical and well-controlled progression of ideas
- Using meaningful transitions and strong sentence-to sentence connections
- Building strong introductions
- Constructing a well-developed argument with strong evidential support
- Building strong conclusions
- Using purposeful and precise word choice
The PhD Convention is an annual event organized by the Directorate of Research and Graduate Training in conjunction with the PhD Forum at Makerere University. According to Mr. Simon Peter Okiror, the President of the PhD Fellows, the PhD Convention presents a platform for both late and early stage PhD students to reflect on their identified research topics.
“The convention also aims at establishing a supportive worldwide community of doctoral students and promoting social and intellectual interactions among students and researchers from academia, industry and government,” he said.
The Director of Research and Graduate Training Prof. Buyinza Mukadasi who is also the Patron of the PhD Fellows at Makerere University recognized the PhD Convention as an important platform to discuss how the on-going research output at Makerere University can be translated into policy that will socially, economically and politically empower the citizens of Uganda to lead better lives. He stressed that the day’s theme; “Communicating Research for Social Change” rightly depicts the role that Makerere University has to play in national and regional development.
“The challenges to society today are increasingly becoming more complex in a world that is witnessing emerging and re-emerging development challenges resulting from health-related epidemics and pandemics, climate change, energy and renewable energy concerns, natural disasters, food insecurity, human rights abuse and conflict and insecurity among others. Makerere University continues to address these challenges through impact oriented research,” he said.
According to Prof. Buyinza, the current drive by Ugandan Public Universities to quickly transition into centre of excellence in graduate training is a commendable sustainability plan. He mentioned that the ultimate benefit of research lies not only in the generation of new knowledge but also in the translation of knowledge into technologies, interventions and strategies effectively and appropriately delivered to the communities.
He applauded the Government of Uganda for recognizing the crucial role of Universities as vital sources of new knowledge and innovative thinking when he said, “The government-funded initiative to strengthen doctoral training and supervision and to develop the institutional capacity of participating universities to conduct and lead internationally-competitive, cutting-edge research will go a long way in supporting Makerere University to realize its vision and strategic goals, 2020-2030.”
Over 100 students presented their research work, proposals and research topics for constructive feedback.
Article by Mak Public Relations Office
By Moses Lutaaya
Makerere University has challenged newly admitted postgraduate diploma and master’s students to take ownership of their academic journey, produce knowledge that addresses Africa’s challenges and use their training to create opportunities for society.
The call was made on Tuesday, August 11, 2026, during the orientation of postgraduate diploma and master’s students held at the Main Hall, Main Building, Makerere University. The orientation was conducted under the theme “Harnessing the Power of Graduate Training to Transform Africa’s Research Trajectory.”
Addressing the students, Prof. Sarah Ssali, Deputy Vice Chancellor for Academic Affairs, said admission to postgraduate education marked an important transition from undergraduate study and should come with greater independence, critical thinking and responsibility.
“Postgraduate study is not just the accumulation of knowledge. You are now active researchers, critical thinkers and creators of your own knowledge,” Prof. Ssali said.
She said postgraduate training should enable students to deepen their expertise, strengthen their analytical abilities and develop solutions to real-world problems.
“Through your projects, dissertations, innovations and professional practice, you have the opportunity to contribute knowledge that can influence policies, improve services and transform lives. Your research matters, and your contribution matters,” she said.
Prof. Ssali urged students to see their studies beyond the pursuit of a degree, encouraging them to ask themselves why they had chosen postgraduate education and what contribution they intended to make to their communities and professions.
“See your coursework as an opportunity to develop knowledge and skills that will help you propose new solutions to real-world challenges,” she said.
She also encouraged students to embrace collaboration with communities and non-academic partners, saying many of them were already coming to the University with professional and community experiences that could enrich their research.
“Don’t think that your scholarship is only for those who look academic. Embrace community, embrace networks,” she said.
Prof. Ssali further cautioned the students against wasting time, noting that many postgraduate students have employment, family and other responsibilities alongside their studies.
“Make the most of your time and don’t waste it,” she said, urging students to use available study time productively even when there are changes in their lecture schedules.
She also emphasised the need for students to take responsibility for their progress instead of waiting for lecturers or supervisors to push them.
“Postgraduate education requires independence, independent inquiry, independent research, independent interrogation and also active participation,” Prof. Ssali said.
Prof. Julius Kikooma, Director of Graduate Training, told the students that their admission was a significant achievement given the large number of applicants seeking postgraduate opportunities at Makerere.
“We received over 12,000 applications to our postgraduate programmes, but we are only able to take just a small percentage of that. That means you are just the few people who are able to do this,” Prof. Kikooma said.
He urged the new students to appreciate the opportunity and understand that graduate education carries responsibilities beyond attending lectures and completing examinations.
According to Prof. Kikooma, Uganda and Africa require highly trained human capital capable of driving national and continental development priorities.
“The country needs more highly trained people if it is going to achieve its aspirations and priorities for national development,” he said.
He challenged the students to consider what Uganda and Africa would look like in the coming decades and to question whether the continent would continue relying on ideas, innovations and creations generated elsewhere.
“Will it still be a country that always depends on ideas, innovations and creations that come from outside?” he asked, before urging the students to become part of the generation that develops home-grown solutions.
Prof. Kikooma said much of what Uganda would need in the future would depend on what the country invests in today, particularly in human capital and research.
He also explained that the Directorate of Graduate Training works with colleges, schools, departments and central University units to strengthen the quality of graduate education.
“We want to make sure that what you are taking away from here is of a certain quality,” he said, adding that the University has established policies, standards and systems intended to create an environment in which postgraduate students can succeed.
However, Prof. Kikooma stressed that the University cannot take responsibility for the entire academic journey on behalf of students.
“We will not replace your programme. We will not replace your lecturers. We will not replace your supervisors. Each of those has a different role to play along your journey,” he said.
He encouraged students to be proactive by understanding their programmes, colleges and the various support services available to them.
“Successful graduates tend to be proactive rather than reactive. So don’t wait until you have a problem, then you start running from it,” Prof. Kikooma said.
He further urged the students to work within the stipulated programme period, noting that most master’s programmes take about two years while postgraduate diploma programmes generally take one year.
Prof. Robert Wamala, Director of Research, Innovations and Partnerships, urged the newly admitted students to use their graduate training to produce knowledge capable of addressing challenges facing their communities, Uganda and Africa.
He challenged them to move beyond consuming knowledge generated elsewhere and instead become producers of knowledge and solutions.
Prof. Wamala emphasised the importance of connecting research to society, innovation and professional practice, encouraging students to identify problems within their workplaces and communities that could become areas for meaningful research.
He said Africa needed researchers capable of generating evidence, innovations and practical solutions to support development rather than simply importing solutions from other parts of the world.
The Director encouraged the students to build collaborative networks during their studies and to regard the University as an ecosystem in which researchers, professionals, communities and other partners can work together.
Dr. Kizito Ongaya, Deputy University Librarian, introduced the students to Makerere’s extensive library and information resources, urging them to make the library a central part of their postgraduate studies.
He said the University Library operates a hybrid system combining physical collections with electronic resources.
“We have over 200,000 types of books in our library, with 45 e-journal databases,” Dr. Ongaya said.
He encouraged students to make use of the University’s electronic databases, noting that substantial resources are invested in providing access to scholarly journals.
“If you don’t use e-journals, you are unacceptable,” he told the students, emphasising that postgraduate research requires extensive engagement with scholarly literature.
Dr. Ongaya also highlighted the University’s archival collections, specialised libraries and information centres located across its colleges.
He said students would be guided on how to access both physical and electronic resources and encouraged them to explore specialised collections that could support their individual research areas.
Dr. Mike Barongo, Team Leader ICT, Department of the Academic Registrar, told the new students that Makerere had increasingly digitised its academic and administrative processes and urged them to complete their online registration as an immediate priority.
He said students could access their provisional admission letters through the online application system and use the student number provided to activate their student portals.
“The student portal is very, very critical,” Dr. Barongo said.
He explained that students must enrol and register in order to access key University services, including institutional email and Wi-Fi.
“Once you enroll, you create an institutional email address. That institutional email address is the gateway for you to access so many things, like Wi-Fi,” he said.
Dr. Barongo also informed students that ICT support centres were available to assist those experiencing challenges with enrolment, registration or access to digital services.
He urged students to ensure they enrol and register every semester so that the University systems can accurately capture their academic and financial information.
Others senior members in attendance include the Deputy University Bursar Mr. George Mugabi Turyamureeba and Mr. Henry Nsubuga, the Manager Makerere University Counselling and Guidance Centre.
By Moses Lutaaya
Makerere University has challenged its newly admitted PhD students to go beyond pursuing academic qualifications and become independent scholars capable of generating knowledge, solving societal problems and contributing to Africa’s transformation.
The call was made by the Deputy Vice Chancellor for Academic Affairs, Prof. Sarah Ssali, during the orientation of the 2026/2027 PhD cohort at Makerere University’s Main Hall in the Main Building on 10th August 2026.
Prof. Ssali told the new scholars that a PhD marks a fundamental shift from previous levels of education, requiring students to take greater responsibility for their academic progress rather than depending entirely on lecturers and supervisors.
“You will have to push yourself and also push your supervisor to move with you,” Prof. Ssali said, urging the students to take ownership of their doctoral journey.
She acknowledged that many PhD students have to balance their studies with employment, family responsibilities and community leadership, making doctoral training demanding. However, she urged them to remain focused on completing their programmes within the prescribed three, four or five years.
Prof. Ssali said Makerere expects its doctoral training to produce scholars who can create knowledge, challenge existing ideas and develop solutions to societal problems.
She encouraged the students to embrace ambiguity and become comfortable questioning what they already know, noting that doctoral education requires scholars to identify important questions, investigate them and generate answers that advance knowledge.
The Deputy Vice Chancellor also urged the students to develop interdisciplinary collaborations and scholarly networks rather than confining their research to their individual disciplines.
She said the success of doctoral education should not be measured merely by the number of dissertations completed or papers published, but by the extent to which research contributes to society.
With Africa facing complex challenges, including climate change, disease, population growth and development pressures, Prof. Ssali said PhD scholars have a responsibility to generate evidence that can influence policy, strengthen institutions and advance innovation.
She challenged each scholar to continually ask what problem their research addresses, what solution it advances and whether that solution can create sustainable value.
The Director of Graduate Training, Prof. Julius Kikooma, said the new cohort was joining Makerere at a time when the University is implementing reforms aimed at strengthening graduate education and improving completion rates.
Prof. Kikooma revealed that Makerere received close to 12,000 applications across its master’s, postgraduate and PhD programmes but admitted about 6,000 students.
He said graduate education has been placed at the centre of the University’s efforts to strengthen research capacity and prepare scholars to contribute to knowledge production and innovation.
Under the reforms, PhD students will undertake compulsory cross-cutting courses designed to provide foundational knowledge and skills for doctoral research. They will also be required to undertake teaching in either their second or third year under the guidance of their supervisors.
In addition to completing their theses, students will be required to produce at least two publications before graduation, a requirement intended to prepare them to become the next generation of researchers, innovators, inventors and creators.
Makerere has also introduced a digital system to monitor the progress of every PhD student each semester. The system is intended to enable students, supervisors and university officials to identify challenges early and intervene in real time.
Prof. Kikooma urged the scholars to write regularly, think critically, maintain open and constructive relationships with their supervisors and protect their academic integrity and professional reputation.
He also encouraged them to build scholarly networks and remain resilient, noting that rejected papers, disappointing data and unexpected challenges are normal aspects of doctoral training.
The Director of Research, Innovations and Partnerships, Prof. Robert Wamala, challenged the scholars to ensure that the knowledge they produce is trustworthy, responsible and ethically sound.
Prof. Wamala emphasized the importance of respecting the dignity, rights, safety and autonomy of research participants, particularly where studies involve individuals, communities and personal information.
He highlighted informed consent, privacy, confidentiality, justice and accountability as critical principles of ethical research and urged students to maintain transparency throughout the research process, from developing research questions and collecting data to analyzing and reporting findings.
Prof. Wamala also cautioned the students on the responsible use of artificial intelligence in research.
He said although AI can assist researchers with activities such as language improvement, it does not remove the researcher’s responsibility for the final product.
Researchers, he said, must verify AI-generated information and remain accountable for inaccurate statements, misleading interpretations and incorrect references.
He further urged students involved in international and other research collaborations to establish clear agreements on roles, authorship, data ownership, access and intellectual property before commencing their research.
The Deputy University Librarian, Dr. Kizito Ongaya, meanwhile, urged the new scholars to make full use of Makerere’s library and information resources throughout their doctoral journey.
Dr. Ongaya said the University operates a hybrid library system combining physical and electronic resources, with more than 200,000 books, 45 e-journal databases and over 16,000 archival materials available to researchers.
He encouraged the students to participate in library training to learn how to access and effectively use electronic resources and to explore specialized libraries and information centers across the University’s colleges.
These include resources covering natural sciences, agriculture, veterinary medicine, health sciences, education and humanities, as well as museums, botanical gardens, specialized collections and other research facilities.
The newly admitted doctoral students were also addressed by Mr. Henry Nsubuga, the Manager Makerere University Counselling and Guidance Centre, Mr. George Mugabi Turyamureeba, the Deputy University Bursar and members of Makerere University Convocation.
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