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Persuasion-an effective tool to communicate research for social change

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The Executive Director for National Planning Authority (NPA) Dr. Joseph Muvawala has highlighted the importance of using persuasion to communicate research for social change. This was during the Makerere University PhD Convention held on 14th November 2019 under the theme; “Communicating Research for Social Change.”

Speaking to Makerere University Postdoctoral Fellows, Dr. Muvawala said that while research is an instrumental factor in causing social change for development, its communication and delivery can either yield positive or negative results. He was much concerned about the vast amount of research that remains unutilized largely due to weak communication procedures when he suggested persuasion as an effective communication tool, researchers can adopt during the dissemination process of their findings.

“Persuasion can shape and reinforce the response of your audience by altering their beliefs, attitudes, intentions, motivation and behaviors. It also helps the researcher to drive his or her audience towards a certain direction,” he said.

He pointed out the critical modes of persuasion developed by Aristotle and how they can be used to effectively communicate research for social change: The three modes are;

Pathos: emotional appeals designed to arouse feelings among the recipients. Emotional appeals are effective when you are trying to influence a behavior or when you want your audience to take immediate action.

Ethos: the credibility of a researcher/ speaker. This includes three dimensions; competence, trustworthiness and dynamism.

Logos:   the reasoning, logic and rationality behind the research paper and answers to questions of what is stated.

The Director of Research and Graduate Training Prof. Buyinza Mukadasi handing over a cap and a tie to the Geust Speaker of the day Dr. Joseph Muvawala. on the Left is the President of the PhD Fellows Mr. Simon Peter Okiror.

“To anticipate the reader’s expectations, the author must ensure credibility and authority while undertaking research. His work should reflect well contextualized and evidence based recommendations. the information to be disseminated  should have relevant, specific, unbiased and credible facts which are also warranted by citations,” he stated.

Dr. Muvawala outlined some of the research communication strategies for social change and these included;

  • Providing a clear, concise and defined thesis
  • Providing a clear, organized and conceptualized structure/framework
  • Ensuring logical and well-controlled progression of ideas
  • Using meaningful transitions and strong sentence-to sentence connections
  • Building strong introductions
  • Constructing a well-developed argument with strong evidential support
  • Building strong conclusions
  • Using purposeful and precise word choice

The PhD Convention is an annual event organized by the Directorate of Research and Graduate Training in conjunction with the PhD Forum at Makerere University. According to Mr. Simon Peter Okiror, the President of the PhD Fellows, the PhD Convention presents a platform for both late and early stage PhD students to reflect on their identified research topics.

“The convention also aims at establishing a supportive worldwide community of doctoral students and promoting social and intellectual interactions among students and researchers from academia, industry and government,” he said.

The Director of Research and Graduate Training Prof. Buyinza Mukadasi who is also the Patron of the PhD Fellows at Makerere University recognized the PhD Convention as an important platform to discuss how the on-going research output at Makerere University can be translated into policy that will socially, economically and politically empower the citizens of Uganda to lead better lives.  He stressed that the day’s theme; “Communicating Research for Social Change” rightly depicts the role that Makerere University has to play in national and regional development.

“The challenges to society today are increasingly becoming more complex in a world that is witnessing emerging and re-emerging development challenges resulting from health-related epidemics and pandemics, climate change, energy and renewable energy concerns, natural disasters, food insecurity, human rights abuse and conflict and insecurity among others.  Makerere University continues to address these challenges through impact oriented research,” he said.  

The Guest Speaker of the day, Dr. Joseph Muvawala posing for the photo with some of the PhD fellows.

According to Prof. Buyinza, the current drive by Ugandan Public Universities to quickly transition into centre of excellence in graduate training is a commendable sustainability plan.  He mentioned that the ultimate benefit of research lies not only in the generation of new knowledge but also in the translation of knowledge into technologies, interventions and strategies effectively and appropriately delivered to the communities.

He applauded the Government of Uganda for recognizing the crucial role of Universities as vital sources of new knowledge and innovative thinking when he said, “The government-funded initiative to strengthen doctoral training and supervision and to develop the institutional capacity of participating universities to conduct and lead internationally-competitive, cutting-edge research will go a long way in supporting Makerere University to realize its vision and strategic goals, 2020-2030.”

Over 100 students presented their research work, proposals and research topics for constructive feedback.

Article by Mak Public Relations Office
 

 

Proscovia Nabatte

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Makerere-Rotary Launch Student Food for Peace Initiative

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Prof. Barnabas Nawangwe (2nd L) flanked by L-R: Dr. Winifred Kabumbuli, RID Emmanuel Katongole and H.E. Kadondi Gracious addresses the Press Conference on 11th November 2026. Rotary Club of Makerere Passport Food for Peace initiative Project Launch by Rotary International Director (RID) for Zone 22 (Africa), Mr. Emmanuel Katongole, 11th November 2026, Senior Common Room, Main Building, Makerere University, Kampala, Uganda, East Africa.

Through the Food for Peace initiative, the Rotary Club of Makerere Passport is stepping in to provide meals to over 200 students who struggle to afford meals, especially during the examination period.

According to Professor Barnabas Nawangwe, the Vice Chancellor of Makerere University and President of the Rotary Club of Makerere Passport, hundreds of students drop out of Makerere University every year due to financial constraints. The reality for those who remain is sometimes tougher, for they struggle to survive.

While addressing the media at a press conference held at Makerere University on November 11, 2026, Prof. Nawangwe shared that many of these students skip meals, a situation that is more frequent during examination periods, when the demands on the brain are much greater.

The University is aware of these reports and in his capacity as Vice Chancellor and President of the Rotary Club of Makerere Passport, Prof. Nawangwe lobbied the club to take action.

Prof. Barnabas Nawangwe (L) presents the Makerere@100 Coffee Table Book to RID Emmanuel Katongole (R) ahead of the Press Conference. Rotary Club of Makerere Passport Food for Peace initiative Project Launch by Rotary International Director (RID) for Zone 22 (Africa), Mr. Emmanuel Katongole, 11th November 2026, Senior Common Room, Main Building, Makerere University, Kampala, Uganda, East Africa.
Prof. Barnabas Nawangwe (L) presents the Makerere@100 Coffee Table Book to RID Emmanuel Katongole (R) ahead of the Press Conference.

In preparation for intervention, a comprehensive needs assessment was conducted, inviting students to come forward and share their needs. About 200 students responded to the survey, indicating a pressing need for food support during examinations.

The findings birthed a legacy project code-named “Food for Peace”, targeting, for a start, 206 students at Makerere University, regardless of their sponsorship status, as long as they participated in the survey. The Makerere Rotary Peace Centre spearheaded the survey that helped identify the first cohort of those who will benefit from the initiative and guided that for a dignified experience, the beneficially names will remain in records and not disclosed.

Prof. Nawangwe emphasised that the core mission of this cause is to move a step up with efforts to ensure that economically challenged students at Makerere University do not go a day without a meal. Service providers in halls of residence will serve these students their food following a meal card.

Seeding the Project

The Guest of Honour, Mr. Emmanuel Katongole, the Rotary International Director (RID) for Zone 22, while launching the initiative shared his personal experience of facing challenges that almost barred him from attaining an education. He believes education is an equaliser in life and that everyone should have a chance to access it. He reminded those in the room that they were all there together because of education.

RID Katongole highlighted the importance of supporting people, both as individuals and as a community. He expressed pride in being part of the launch of this project because it is going to create many more “Emmanuel Katongoles” through the provision of a meal.

He therefore personally committed to contribute UGX 5 million annually, starting this year, for as long as he lives or until the project ends. He also pledged to remain part of the initiative.

92nd Guild Commends “Service above Self”

H.E. Kadondi Gracious addresses the press. Rotary Club of Makerere Passport Food for Peace initiative Project Launch by Rotary International Director (RID) for Zone 22 (Africa), Mr. Emmanuel Katongole, 11th November 2026, Senior Common Room, Main Building, Makerere University, Kampala, Uganda, East Africa.
H.E. Kadondi Gracious addresses the press.

From a student perspective, H.E. Kadondi Gracious, the 92nd Makerere University Guild President, delivered a vote of thanks for the initiative. She noted that students had petitioned Parliament to intervene in the matter and were happy that solutions had started coming from within.

She framed this move not just as charity, but as a way of restoring hope to Makerereans who were unsure of how they were going to maneuver through the examination period without lunch. In appreciation, the Guild President commended Rotary for showing what it actually means to offer service above self.

Sustainability of the “Food for Peace” Project

Although the immediate intervention is directed towards fewer than 300 students who expressed a need for assistance, the vision is bigger and looking beyond the current examination season.

As the Rotary Passport Club President noted, “if this is going to be sustainable, it means we are going to look out for partners to create a fund to sustain this initiative.”

Prof. Helen Nambalirwa Nkabala. Rotary Club of Makerere Passport Food for Peace initiative Project Launch by Rotary International Director (RID) for Zone 22 (Africa), Mr. Emmanuel Katongole, 11th November 2026, Senior Common Room, Main Building, Makerere University, Kampala, Uganda, East Africa.
Prof. Helen Nambalirwa Nkabala.

The Club Secretary, Associate Professor Helen Nambalirwa Nkabala, explained that as a legacy project, it is not a one-off. She committed the services of the Passport Club to supporting this legacy project.

Grounding the sustainability move, RID Emmanuel Katongole set the pace by pledging annual cash and in-kind support towards providing consistent assistance to students throughout subsequent academic periods, thereby enhancing student welfare over the long term.

RID Emmanuel Katongole (L) with Dr. Rodney Rugyema (R). Rotary Club of Makerere Passport Food for Peace initiative Project Launch by Rotary International Director (RID) for Zone 22 (Africa), Mr. Emmanuel Katongole, 11th November 2026, Senior Common Room, Main Building, Makerere University, Kampala, Uganda, East Africa.
RID Emmanuel Katongole (L) with Dr. Rodney Rugyema (R).

Dr Winfred Kabumbuli, the Makerere University Dean of Students, showed strong support for the initiative since it falls within the core mission of student welfare. She appreciated the collaboration with Makerere University Passport Club, and pledged to rally internal support.

Call to Action and Contributions

The Club President made an appeal to alumni, corporate bodies, development partners, individuals and institutions of goodwill to join this noble cause, intended to ensure that students not only remain at the University but also attain their full potential on a full stomach.

The immediate fundraising goal is UGX 10 million shillings, which is required to implement the initial phase of food support. Excess amounts collected will facilitate an increase in the number of beneficiaries and after the examination period, add to the kitty for subsequent semesters.

Rotarians, Staff and Students that graced the press conference pose for a group photo. Rotary Club of Makerere Passport Food for Peace initiative Project Launch by Rotary International Director (RID) for Zone 22 (Africa), Mr. Emmanuel Katongole, 11th November 2026, Senior Common Room, Main Building, Makerere University, Kampala, Uganda, East Africa.
Rotarians, Staff and Students that graced the press conference pose for a group photo.

Support and assistance can come in the form of financial contributions, food supplies, corporate partnerships, logistical support, and long-term partnerships.

To facilitate support, the club, through its Charter Treasurer (C.T.), Professor Winston Tumps Ireeta, shared the banking details as follows

Bank: NCBA Uganda Limited.

Account Name: Rotary Club of Makerere Passport

Uganda Shillings (UGX) Account Number: 228129200017

United States Dollar (USD) Account Number: 228129200027

SWIFT Code: CBAFUGKA

Bank Code: 36

Students were left with one final promise from the Chief Guest, “you are no longer alone. You have a partner in the Rotary Club of Makerere Passport.”

Elvis Lubanga, Makerere University, Kampala Uganda, East Africa.
Elvis Lubanga

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RENU Communications Department Graduate Trainee Program: Two (2) Vacancies

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Research and Education Network for Uganda (RENU) Graduate Trainee Program in Communications: Two (2) Vacancies. Deadline: 16th November 2026.

The Research and Education Network for Uganda (RENU) Graduate Trainee Program in Communications offers an opportunity to gain practical experience in content development, digital marketing, public relations and multimedia production.

Trainees will work alongside experienced professionals to develop engaging content, support communication campaigns and contribute to initiatives that showcase the impact of research and education in Uganda.

Application Deadline: Monday 16th November 2026 at 5:00 PM Uganda time.

Only shortlisted candidates will be contacted.

Submit application to: https://jobs.renu.ac.ug

Note: Females are strongly encouraged to apply.

Mak Editor

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International Water Association Eyes Makerere-Kampala for Regional Office

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(R-L) Dr Philip Nyenje, Mr. Satkunam Murugathas, Prof. Edward Bbaale (tan-suit), Mr. Keith Robertson, Eng. Zainab Mpakiraba, Dr Seith Mugume, Mr. Varghese Babu, and Mr. Moses Kasujja after the meeting between Makerere University and IWA on November 10 2026.

Prof. Edward Bbaale, Acting Deputy Vice Chancellor for Finance and Administration at Makerere University, on November 10 2026 welcomed a delegation from the International Water Association (IWA), led by Mr. Keith Robertson, the Learning and Events Director at International Water Association (IWA). Mr. Robertson, in his remarks, highlighted their visit to Makerere University as a fact-finding mission regarding the potential establishment of a new regional IWA office in Africa to support the continent in solving challenges relating to water.

The International Water Association is a leading global nonprofit organisation and knowledge hub for the water and sanitation sector. Connecting more than 10,000 individual members and 500 corporate entities across 140 plus countries, the association bridges the gap between scientific research and practical engineering to solve global water crises, improve sanitation, and secure clean water systems. Currently, IWA is evaluating potential host cities in Africa; Makerere University in Kampala is the first they have visited out of their three countries and venues earmarked.

Mr. Keith Robertson
Mr. Keith Robertson

This meeting held at Makerere Main Administrative Building, was attended by university leadership, faculty from College of Engineering, Design, Art and Technology (CEDAT), and representatives from the National Water and Sewerage Corporation (NWSC). Discussions explored possibilities of the yet to be established office bridging the gap between academic research and practical application in the water sector not only in Uganda but also on the continent. 

On behalf of University Management, Prof. Edward Bbaale underscored this engagement that focused on possible Water and Sanitation advancement partnership as one that aligns well with the strategic direction of the University.

Prof Edward Bbaale
Prof. Edward Bbaale

Projected Impact of a Kampala-Based IWA Office

Dr Philip Nyenje, Head of Department, Civil and Environmental Engineering (DCEE), expressed optimism about the collaboration, saying, “this is a very good opportunity for us to grow our interest in the sector of water and sanitation.”

In addition, Dr Seith Mugume, a Senior Lecturer at DCEE, noted that the regional office would unlock research and innovation opportunities in the real world for our students and also provide incentives for them to pursue projects within local research and innovation angles.

Eng. Zainab Mpakiraba, Acting Senior Manager at NWSC framed Kampala as a very unique venue for the centre and highlighted Makerere as one of the core academic partners for the regional Eastern and Southern Africa hub of the Global Sanitation Graduate School. Eng. Mpakiraba further endorsed Makerere, saying that, as a top-notch university in Uganda and in the region, when it leads on any aspect, it is able to pull most of the other universities.

Eng. Zainab-Mpakiraba and Dr Seith Mugum
Eng. Zainab Mpakiraba and Dr Seith Mugume

Makerere’s Strategic Initiatives and Activities so far in the Area of Water

Dr Nyenje noted that his Department has a very strong base in water and sanitation, covering disciplines like water resources, environmental, structural, and highway engineering. Dr. Mugume added that they are conducting research on “modeling of water resource systems, hydrological and hydraulic modeling,” “water quality management,” and “fecal sludge management, sanitation in low-income and peri-urban areas.”

The two also mentioned that the department has introduced a “master’s in sanitation, and also a postgraduate program… a diploma in sanitation” to address growing interest in the sector.

All these strategies have been made possible through good will and funding from the Government of Uganda, strategic partnerships, and International Collaborations that have positioned Makerere as a key player in the region.

Dr Philip Nyenje
Dr Philip Nyenje

Concluding the session, Prof. Edward Bbaale reaffirmed Makerere’s ability to run this Office when established as the University has human resources in multidisciplinary research, global credibility and working relationships with many organisations and institutions on the continent and far.

Elvis Lubanga, Makerere University, Kampala Uganda, East Africa.
Elvis Lubanga

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