General
Persuasion-an effective tool to communicate research for social change
The Executive Director for National Planning Authority (NPA) Dr. Joseph Muvawala has highlighted the importance of using persuasion to communicate research for social change. This was during the Makerere University PhD Convention held on 14th November 2019 under the theme; “Communicating Research for Social Change.”
Speaking to Makerere University Postdoctoral Fellows, Dr. Muvawala said that while research is an instrumental factor in causing social change for development, its communication and delivery can either yield positive or negative results. He was much concerned about the vast amount of research that remains unutilized largely due to weak communication procedures when he suggested persuasion as an effective communication tool, researchers can adopt during the dissemination process of their findings.
“Persuasion can shape and reinforce the response of your audience by altering their beliefs, attitudes, intentions, motivation and behaviors. It also helps the researcher to drive his or her audience towards a certain direction,” he said.
He pointed out the critical modes of persuasion developed by Aristotle and how they can be used to effectively communicate research for social change: The three modes are;
Pathos: emotional appeals designed to arouse feelings among the recipients. Emotional appeals are effective when you are trying to influence a behavior or when you want your audience to take immediate action.
Ethos: the credibility of a researcher/ speaker. This includes three dimensions; competence, trustworthiness and dynamism.
Logos: the reasoning, logic and rationality behind the research paper and answers to questions of what is stated.
“To anticipate the reader’s expectations, the author must ensure credibility and authority while undertaking research. His work should reflect well contextualized and evidence based recommendations. the information to be disseminated should have relevant, specific, unbiased and credible facts which are also warranted by citations,” he stated.
Dr. Muvawala outlined some of the research communication strategies for social change and these included;
- Providing a clear, concise and defined thesis
- Providing a clear, organized and conceptualized structure/framework
- Ensuring logical and well-controlled progression of ideas
- Using meaningful transitions and strong sentence-to sentence connections
- Building strong introductions
- Constructing a well-developed argument with strong evidential support
- Building strong conclusions
- Using purposeful and precise word choice
The PhD Convention is an annual event organized by the Directorate of Research and Graduate Training in conjunction with the PhD Forum at Makerere University. According to Mr. Simon Peter Okiror, the President of the PhD Fellows, the PhD Convention presents a platform for both late and early stage PhD students to reflect on their identified research topics.
“The convention also aims at establishing a supportive worldwide community of doctoral students and promoting social and intellectual interactions among students and researchers from academia, industry and government,” he said.
The Director of Research and Graduate Training Prof. Buyinza Mukadasi who is also the Patron of the PhD Fellows at Makerere University recognized the PhD Convention as an important platform to discuss how the on-going research output at Makerere University can be translated into policy that will socially, economically and politically empower the citizens of Uganda to lead better lives. He stressed that the day’s theme; “Communicating Research for Social Change” rightly depicts the role that Makerere University has to play in national and regional development.
“The challenges to society today are increasingly becoming more complex in a world that is witnessing emerging and re-emerging development challenges resulting from health-related epidemics and pandemics, climate change, energy and renewable energy concerns, natural disasters, food insecurity, human rights abuse and conflict and insecurity among others. Makerere University continues to address these challenges through impact oriented research,” he said.
According to Prof. Buyinza, the current drive by Ugandan Public Universities to quickly transition into centre of excellence in graduate training is a commendable sustainability plan. He mentioned that the ultimate benefit of research lies not only in the generation of new knowledge but also in the translation of knowledge into technologies, interventions and strategies effectively and appropriately delivered to the communities.
He applauded the Government of Uganda for recognizing the crucial role of Universities as vital sources of new knowledge and innovative thinking when he said, “The government-funded initiative to strengthen doctoral training and supervision and to develop the institutional capacity of participating universities to conduct and lead internationally-competitive, cutting-edge research will go a long way in supporting Makerere University to realize its vision and strategic goals, 2020-2030.”
Over 100 students presented their research work, proposals and research topics for constructive feedback.
Article by Mak Public Relations Office
Today, Monday 18th May 2026, most students will begin their End of Semester Two Examinations, and they have been encouraged to remain confident and calm during the examination season.
Data from the University Counselling and Guidance Centre shows that even the best-prepared students experience anxiety, pressure, fear of failure, sleep difficulties and emotional exhaustion during examinations.
Addressing students during a pre-examination mental health workshop organised by the Mastercard Foundation Scholars Program at Makerere University on 15th May 2026, Prof. Buyinza Mukadasi, Academic Registrar, reminded students that their mental health is far more important than any grade.
“This workshop comes at the right time. I encourage all students to understand that your worth is not defined by a single examination or grade. Examinations are only one part of your educational journey. What matters equally is your ability to remain healthy, focused, ethical and hopeful throughout the process,” Prof Buyinza, said.
Prof. Buyinza shared practical tips to help students avoid fatigue and excessive stress during this period.
“Prepare a realistic reading timetable and avoid last-minute cramming. Take short breaks while studying to allow your mind to recover and improve concentration. Get adequate sleep and avoid excessive consumption of caffeine and energy drinks,” he noted.
During the session, he also encouraged students to engage in light physical activity, stretching or short walks to refresh their minds and reduce tension.
“Maintain a positive mindset and avoid comparing yourself excessively with others. Stay connected with supportive friends, family members, mentors or counsellors whenever you feel overwhelmed,” Prof. Buyinza advised.
He reaffirmed the University’s commitment to supporting students not only academically, but also in their mental and psychosocial wellbeing, encouraging learners to seek help from counsellors, lecturers, mentors, peers, family members and available support systems whenever necessary.
Speaking at the event, Ms. Prossy Nakayiki, the Deputy Academic Registrar in charge of Examinations and Transcripts warned students against examination malpractice and urged them to uphold academic integrity.
“Anxiety should never push anyone into examination malpractice, do not enter an examination room with a smart watch, phone or any hidden paper commonly known as bullets. Preparation, honesty, rest and self-belief remain the best approaches to success,” Ms. Nakayiki, said.
She also advised students who had not yet printed their examination cards to do so early, noting that delays at the last minute could cause unnecessary panic and disorganisation.
In her presentation about the reality of examination stress and coping strategies, Connie Evelyn Kharono, a Counselling Psychologist at the Counselling and Guidance Center, called upon students to adopt the 5, 4,3,2,1 Ground technique before an exam or intense study session.
The 5, 4,3,2,1 ground technique, is one of the easiest mindfulness strategies designed for managing stress and anxiety, as it can be done almost anywhere and at any time. You name 5 things you can see, 4 you can touch, 3 you can hear, 2 you can smell and 1 you can taste.
She advised students to focus on what they can control.
“You can control your study schedule, your sleep and how kindly you speak yourself. You cannot control the exact questions that will be on the paper, so channel your energy only into the preparations you can influence,” Ms Kharono, said.
Ms Kharono encouraged students to maintain a regular sleep schedule and ensure that they are eating balanced meals and staying hydrated.
Ms Christine Nimusiima, a senior Psycho-Social Officer at the Mastercard Foundation Scholars Program at Makerere University, called upon the students to practise positive self-talk and maintain a healthy mindset.
“During this examination season, avoid comparing your revision progress or predicted grades with your peers. Your only competition is who you were yesterday. Take a deep breath, trust in the work you have done and remember that you have the resilience to succeed. Best of luck with your preparations,” Ms. Nimusiima said.
By Dr. Racheal Ddungu Mugabi
The Alliance for African Partnership, Africa Office, today received a delegation from the University of Bergen (UiB)’s Division of Research and Innovation. The visiting team comprised Kristin Svartveit, Vivil Valvik Haraldsen, and Emmanuel Ovon Babatunde.
The delegation was officially introduced by Prof. Sylvia Antonia Nakimera Nannyonga-Tamusuza, Head, Grants Administration and Management Support Unit (GAMSU), together with Dr. Ronald Semyalo (Makerere University coordinator for UiB)
The visit aimed to strengthen institutional collaboration and promote research excellence through international partnerships. The key objectives of the meeting included:
- UiB team sharing information and experiences on enhancing success in EU grant acquisition and management.
- UiB application support process for Postdoc fellowships at Bergen up to a period of 2 years
- AAP Africa Office providing insights into the AAP consortium programs and activities in order to foster collaboration between the AAP consortium and UiB.
The engagement provided an important platform for knowledge exchange, networking, and exploring opportunities for future collaborative research initiatives between Makerere University, the AAP consortium, and the University of Bergen.
The Author is the Director of the AAP Africa Office
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