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Persuasion-an effective tool to communicate research for social change

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The Executive Director for National Planning Authority (NPA) Dr. Joseph Muvawala has highlighted the importance of using persuasion to communicate research for social change. This was during the Makerere University PhD Convention held on 14th November 2019 under the theme; “Communicating Research for Social Change.”

Speaking to Makerere University Postdoctoral Fellows, Dr. Muvawala said that while research is an instrumental factor in causing social change for development, its communication and delivery can either yield positive or negative results. He was much concerned about the vast amount of research that remains unutilized largely due to weak communication procedures when he suggested persuasion as an effective communication tool, researchers can adopt during the dissemination process of their findings.

“Persuasion can shape and reinforce the response of your audience by altering their beliefs, attitudes, intentions, motivation and behaviors. It also helps the researcher to drive his or her audience towards a certain direction,” he said.

He pointed out the critical modes of persuasion developed by Aristotle and how they can be used to effectively communicate research for social change: The three modes are;

Pathos: emotional appeals designed to arouse feelings among the recipients. Emotional appeals are effective when you are trying to influence a behavior or when you want your audience to take immediate action.

Ethos: the credibility of a researcher/ speaker. This includes three dimensions; competence, trustworthiness and dynamism.

Logos:   the reasoning, logic and rationality behind the research paper and answers to questions of what is stated.

The Director of Research and Graduate Training Prof. Buyinza Mukadasi handing over a cap and a tie to the Geust Speaker of the day Dr. Joseph Muvawala. on the Left is the President of the PhD Fellows Mr. Simon Peter Okiror.

“To anticipate the reader’s expectations, the author must ensure credibility and authority while undertaking research. His work should reflect well contextualized and evidence based recommendations. the information to be disseminated  should have relevant, specific, unbiased and credible facts which are also warranted by citations,” he stated.

Dr. Muvawala outlined some of the research communication strategies for social change and these included;

  • Providing a clear, concise and defined thesis
  • Providing a clear, organized and conceptualized structure/framework
  • Ensuring logical and well-controlled progression of ideas
  • Using meaningful transitions and strong sentence-to sentence connections
  • Building strong introductions
  • Constructing a well-developed argument with strong evidential support
  • Building strong conclusions
  • Using purposeful and precise word choice

The PhD Convention is an annual event organized by the Directorate of Research and Graduate Training in conjunction with the PhD Forum at Makerere University. According to Mr. Simon Peter Okiror, the President of the PhD Fellows, the PhD Convention presents a platform for both late and early stage PhD students to reflect on their identified research topics.

“The convention also aims at establishing a supportive worldwide community of doctoral students and promoting social and intellectual interactions among students and researchers from academia, industry and government,” he said.

The Director of Research and Graduate Training Prof. Buyinza Mukadasi who is also the Patron of the PhD Fellows at Makerere University recognized the PhD Convention as an important platform to discuss how the on-going research output at Makerere University can be translated into policy that will socially, economically and politically empower the citizens of Uganda to lead better lives.  He stressed that the day’s theme; “Communicating Research for Social Change” rightly depicts the role that Makerere University has to play in national and regional development.

“The challenges to society today are increasingly becoming more complex in a world that is witnessing emerging and re-emerging development challenges resulting from health-related epidemics and pandemics, climate change, energy and renewable energy concerns, natural disasters, food insecurity, human rights abuse and conflict and insecurity among others.  Makerere University continues to address these challenges through impact oriented research,” he said.  

The Guest Speaker of the day, Dr. Joseph Muvawala posing for the photo with some of the PhD fellows.

According to Prof. Buyinza, the current drive by Ugandan Public Universities to quickly transition into centre of excellence in graduate training is a commendable sustainability plan.  He mentioned that the ultimate benefit of research lies not only in the generation of new knowledge but also in the translation of knowledge into technologies, interventions and strategies effectively and appropriately delivered to the communities.

He applauded the Government of Uganda for recognizing the crucial role of Universities as vital sources of new knowledge and innovative thinking when he said, “The government-funded initiative to strengthen doctoral training and supervision and to develop the institutional capacity of participating universities to conduct and lead internationally-competitive, cutting-edge research will go a long way in supporting Makerere University to realize its vision and strategic goals, 2020-2030.”

Over 100 students presented their research work, proposals and research topics for constructive feedback.

Article by Mak Public Relations Office
 

 

Proscovia Nabatte

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Statement on Concerns Circulating Regarding a Member of Academic Staff

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Front View of the reconstructed Main Building, Makerere University. Date Taken 8th November 2024. Kampala Uganda, East Africa.

Makerere University has noted the serious concerns raised publicly through social media video posts regarding the conduct of a member of staff. We recognise that such matters can cause profound distress and that it takes courage to speak about experiences of harm. The University takes all matters relating to the safety, dignity, and welfare of its students, staff, and visitors with the utmost seriousness.

Makerere maintains a zero-tolerance policy toward sexual harassment, gender-based violence, and any form of misconduct that threatens the well-being of members of the University community. Formal reports of sexual harassment are handled through established procedures with the seriousness they deserve.

The University has deliberately put clear policies and procedures in place, including the Safeguarding Policy, the Policy and Regulations Against Sexual Harassment, and staff disciplinary processes. These are designed to ensure that any formal complaints received are investigated thoroughly, fairly, and confidentially, while upholding the principles of natural justice and due process for all parties.

Students, staff, and visitors who have concerns are encouraged to make a formal report through the available channels, including the Gender Mainstreaming Directorate, the Office of the Dean of Students, or MakSafeSpace (the University’s online platform that facilitates anonymous and confidential reporting). Professional support services remain available at the University Counselling and Guidance Centre for those who need them.

Makerere University remains committed to fostering a safe, respectful, and inclusive learning and working environment for all. We will continue to strengthen our systems for prevention, reporting, and accountability.

Makerere University Management.

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Beyond Map Size: Africa’s Agency Should Not Be Funded by Other People

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L-R: Ms. Doreen Katangaza who represented the Guest of Honour-Dr. Adam Mugume, Prof. Pamela Mbabazi, Prof. Vincent Anigbogu, Dr. Lorna Magara and other dignitaries a the Conference on 30th September 2026. YOBEL Biashara Conference 2026, theme: Africa's Agency in an Era of Geopolitical Change-Trade, Investment and Economic Transformation, Makerere University School of Public Health Auditorium, 30th September 2026, Makerere University, Kampala Uganda, East Africa.

Dr. James Magara, a futurist and Chairman of Yobel Biashara Initiative stood before an audience at Makerere University on September 30, 2026, and projected a map of the world. It was upside down.

He asked the room if anything was wrong, and as the audience hesitated, he revealed that “in 1569, the Flemish cartographer and geographer whose name was Gerardus Mercator, developed a map now known as the Mercator projection. It represented the curved shape of the Earth on a flat map.” He simplified it saying, the Mercator map accurately shows direction and local shape, but it distorts the size of places, especially those that are located near the poles. He pointed out that the map distorts the size of continents, making Greenland appear as large as Africa, when in reality, Africa is 14 times larger.

Fixing the map was easy and free, it took one vote, Dr Magara said, referencing the recent United Nations resolution that encouraged accurate area projections. Indeed fixing the map was easy but the actual material weight of this continent and its institutions that run within the world economy is why dialogues like this exist. “Until we (Africa) fund our own institutions ourselves, the continental agenda will keep belonging to whoever writes the check.”

This and more were part of Dr. Magara’s opening remarks while delivering a keynote at the YOBEL Biashara Conference 2026 hosted at Makerere University School of Public Health Auditorium.

Ms. Doreen Katangaza shakes hands with Dr. James Magara after his keynote address. YOBEL Biashara Conference 2026, theme: Africa's Agency in an Era of Geopolitical Change-Trade, Investment and Economic Transformation, Makerere University School of Public Health Auditorium, 30th September 2026, Makerere University, Kampala Uganda, East Africa.
Ms. Doreen Katangaza shakes hands with Dr. James Magara after his keynote address.

The event, was co-hosted by the CASTLE Think Tank, YOBEL Biashara, and Makerere University under the theme: “Africa’s Agency in an Era of Geopolitical Change: Trade, Investment and Economic Transformation,” brought together a diverse assembly of policymakers, academics, and private sector leaders.

Representing Dr. Adam Mugume the Chief Guest who could not make it due to unavoidable circumstances, Ms. Doreen Katangaza, a researcher and economist at the Bank of Uganda (BoU) delivered his remarks while reflecting on Dr. Magara’s keynote.

She explained “what agency means in economic policy, is not isolation, it’s not withdrawal, but the capacity to choose, to negotiate, and to act.”

She emphasized that relying on external factors or rhetoric is insufficient for long-term transformation. Instead, she suggests that agency is defined by internal strength and the ability to act independently. As she states, “Africa’s agency will not only be secured by rhetoric. It will be built through capabilities. The capability to produce, the capability to finance development, capability to manage shocks and above all, capability to make choices based on our own long-term interests and people’s priorities.”

University Secretary-Mr. Yusuf Kiranda (L) and other attendees interact with Dr. James Magara at the Conference. YOBEL Biashara Conference 2026, theme: Africa's Agency in an Era of Geopolitical Change-Trade, Investment and Economic Transformation, Makerere University School of Public Health Auditorium, 30th September 2026, Makerere University, Kampala Uganda, East Africa.
University Secretary-Mr. Yusuf Kiranda (L) and other attendees interact with Dr. James Magara at the Conference.

Ultimately, Ms. Katangaza aligned with all speakers mobilising for a holistic approach involving government, the private sector, and academia to build these foundations. She noted that the Bank of Uganda is committed to harmonising policies and payment systems to support this, but success depends on whether these ideas translate into tangible outcomes, such as stronger institutions and resilient economies, when stakeholders reconvene in the future.

She concluded by congratulating the YOBEL Biashara Initiative, CASTLE Think Tank, and Makerere University for organizing the forum “a platform for thoughtful discussion about Africa’s economic future.” She thanked all the speakers, all panelists, and participants for their valuable contribution and attention during her communication and entire event.

Cost of Institutional Dependence to the Continent

Dr. Magara’s address was his critique of the continent’s institutional funding. He pointed out that member states currently fund only 24% of the African Union’s own program budget.  Charity begins at home, he stated. With 76% out of every dollar the African Union spends coming from partners outside the continent. He argued that this dependency is self-inflicted and fixable.

He advised that if we genuinely want a technology-creating continent, the work has to start in the primary school classroom, not in the university innovation hub. He added, while also highlighting that Africa’s research and development spending sits at 0.4 percent of GDP, far below the world average.

Dr. James Magara. YOBEL Biashara Conference 2026, theme: Africa's Agency in an Era of Geopolitical Change-Trade, Investment and Economic Transformation, Makerere University School of Public Health Auditorium, 30th September 2026, Makerere University, Kampala Uganda, East Africa.
Dr. James Magara.

Dr. Magara also addressed the implementation gap that has affected the continent for decades. He suggested that the failure to execute on well-crafted strategies is not just a capacity problem, but a result of selfish interests within. Some people are benefiting from the way things are, he explained. So, if they change, they will lose the benefit.

As a futurist and leadership strategist, Dr. Magara used his keynote address to also dismantle some of the comfortable narratives often repeated in policy circles. He challenged the audience to reconsider the concept of agency, arguing that choice only becomes agency when backed by the capacity to act. He pushed back against the common narrative that Africa’s youth population is automatically a demographic dividend.

A youth bulge without a falling birth rate, without matching job creation is not a dividend, he warned. It is a dependency burden wearing dividends lobbying.

Dr. Magara said, “if you ask any panel anywhere on this continent why Africa has not industrialised, you will get the same three answers almost every single time. Not enough skills, not enough infrastructure, not enough finance. And all of this is true. All of it is real. None of it should be dismissed.” But none of those three answers explains a much stranger fact sitting right in front of us, “why have we been writing almost identical strategy documents, making almost identical recommendations for 30 years plus.”

Dr. James Magara presents his keynote address. YOBEL Biashara Conference 2026, theme: Africa's Agency in an Era of Geopolitical Change-Trade, Investment and Economic Transformation, Makerere University School of Public Health Auditorium, 30th September 2026, Makerere University, Kampala Uganda, East Africa.
Dr. James Magara presents his keynote address.

He urged the room to be honest about the reality of the labor market, noting that every year, between 10 and 12 million Africans enter the labor market, while economies create roughly three million formal jobs. That gap cannot close itself, he stated. And it does not close by wishing it away in a policy document.

Engagement with Dr. Magara’s Keynote

The keynote featured significant engagement, primarily from Professor Pamela Mbabazi, Ms. Allen-Sophia Asiimwe, and Dr. Fred NK Muhumuza, who offered diverse perspectives that somewhat aligned with, and at certain points challenged his arguments.

Professor Pamela Mbabazi, Executive Chairperson of the National Planning Authority (NPA), offered a government perspective on the issues raised. She acknowledged the disconnect between some policy and deep thinking. Siding with Dr. Magara, there is a visible rush into making decisions without having deep thinking and engaging with amazing think tanks like YOBEL, CASTLE, she admitted.

Prof. Pamela Mbabazi. YOBEL Biashara Conference 2026, theme: Africa's Agency in an Era of Geopolitical Change-Trade, Investment and Economic Transformation, Makerere University School of Public Health Auditorium, 30th September 2026, Makerere University, Kampala Uganda, East Africa.
Prof. Pamela Mbabazi.

She called for a more intentional approach to policymaking, urging think tanks to collaborate more closely with government bodies like the NPA. She explained that countries like China did not get to where they are by accident, they were intentional to include their think tanks into policy making and no decisions were made haphazardly.

Professor Mbabazi suggested that as a country and continent we can have our think tanks drive policy if we want to build a five-hundred-billion-dollar economy by 2040.

She concluded her submission joining Dr Magara in questioning whether Africa could credibly speak of strategic agency when the institutions through which agency is exercised remain substantially dependent on financing from elsewhere.

Allen Sophia Asiimwe the Deputy CEO/Chief of Programme at trademark Africa addressed the conference via zoom, and expressed she was happy “when Dr. Magara started off with a question on the size of Africa on the map and in reality, it matters.”

Ms. Allen Sophia Asiimwe contributes virtually. YOBEL Biashara Conference 2026, theme: Africa's Agency in an Era of Geopolitical Change-Trade, Investment and Economic Transformation, Makerere University School of Public Health Auditorium, 30th September 2026, Makerere University, Kampala Uganda, East Africa.
Ms. Allen Sophia Asiimwe contributes virtually.

However, she challenged some of his assertions on financing. She requested to push back on this very strongly saying “If you look at how Africa is made up, a lot of our countries are still very poor,” arguing that the continent’s economic reality as of now requires external support.

With that said, she shifted the focus from external funding to internal inefficiencies, agreeing that Africa is sabotaging its own growth through non-tariff barriers, noting, “we are self-sabotaging. If we opened up for trade, if we allowed goods to cross the borders, we may actually make a big difference,” Ms. Asiimwe discussed.

Dr. Fred Muhumuza a prominent Ugandan development economist, senior lecturer, and policy advisor also engaged with the views on economic planning and indicators.

He agreed that think tanks are an issue, and that they must be embraced for the better. We must think about our problems, talk about them, and see what sense we make to ourselves.

Dr. Fred Muhumuza. YOBEL Biashara Conference 2026, theme: Africa's Agency in an Era of Geopolitical Change-Trade, Investment and Economic Transformation, Makerere University School of Public Health Auditorium, 30th September 2026, Makerere University, Kampala Uganda, East Africa.
Dr. Fred Muhumuza.

Dr. Muhumuza questioned the premise that the source of financing is the primary issue, suggesting that the quality of the plan being financed is more critical.

Major General Gregory Mugisha Muntuyera, added his voice to Dr Magara’s arguing that beyond map size, Africa’s development is hindered not by a lack of potential, but by a mindset of dependency. Drawing a contrast to the conditioning of elephants in India mastered by small humans.

The General stated, “we have got the knowledge, we have got the qualifications, but we have been conditioned.”

Maj, Gen, Gregory Mugisha Muntuyera (L) interacts with Guild Speaker Rt. Hon. Trevis Mutatiina Muhwezi (R). YOBEL Biashara Conference 2026, theme: Africa's Agency in an Era of Geopolitical Change-Trade, Investment and Economic Transformation, Makerere University School of Public Health Auditorium, 30th September 2026, Makerere University, Kampala Uganda, East Africa.
Maj, Gen, Gregory Mugisha Muntuyera (L) interacts with Guild Speaker Rt. Hon. Trevis Mutatiina Muhwezi (R).

He emphasized that true progress requires discipline for ” without this nothing is going to happen” regardless of how many conferences are held.

The Cost of a Broken System

Ms. Eseza Mulyagonja, a member of the YOBEL Biashara board, as one of the opening speakers, issued a strong reminder of the urgency required in addressing the continent’s challenges.

Ms. Mulyagonja shared a story so dear to her, of a young boy in a village who died after being bitten by a snake because he was not in school, for his fees were unpaid. She used this to illustrate the human cost of broken systems and advised that we do not have to wait for calamity to strike, since this is a story that is so common.

Ms. Eseza Mulyagonja. YOBEL Biashara Conference 2026, theme: Africa's Agency in an Era of Geopolitical Change-Trade, Investment and Economic Transformation, Makerere University School of Public Health Auditorium, 30th September 2026, Makerere University, Kampala Uganda, East Africa.
Ms. Eseza Mulyagonja.

She said as a continent, we have got to confront these things saying if we do not bring these stories close to home, we will not be propelled to change the direction for the better.

MAKERERE-CASTLE-YOBEL A PARTNERSHIP FOR AFRICA’S TRANSFORMATION

Representing Professor Sarah Ssali, the First Deputy Vice Chancellor in charge of Academic Affairs, Professor Edward Bbaale the Principal College of Business and Management Sciences, emphasised the institution’s commitment to being an active partner in national and continental transformation acknowledging the global economic order is undergoing profound change, characterised by geopolitical realignment and an accelerating energy transition.

Prof. Edward Bbaale. YOBEL Biashara Conference 2026, theme: Africa's Agency in an Era of Geopolitical Change-Trade, Investment and Economic Transformation, Makerere University School of Public Health Auditorium, 30th September 2026, Makerere University, Kampala Uganda, East Africa.
Prof. Edward Bbaale.

“These questions cannot be settled in just one conference. These are conversations that we’re going to have to continue even after here. So once again, I thank our chief guest, our keynote speaker, our discussants, our partners, the organizers, and every one of you who have made this time a meaningful time spent and made meaningful contributions to Africa’s future.

“The important question, therefore, is not simply how Africa will be affected by these changes, but how Africa will shape them”, Professor Bbaale remarked.

Crowning the remarks from the host institution, Makere University Chairperson of Council Dr. Lorna Magara appreciated everyone that was present for this noble conversation.

She said, “I trust that each of us leaves today with at least one idea that we are going to execute for the good of our continent.”

Dr. Lorna Magara shares a light moment with other dignitaries during the Conference. YOBEL Biashara Conference 2026, theme: Africa's Agency in an Era of Geopolitical Change-Trade, Investment and Economic Transformation, Makerere University School of Public Health Auditorium, 30th September 2026, Makerere University, Kampala Uganda, East Africa.
Dr. Lorna Magara shares a light moment with other dignitaries during the Conference.

She proposed that the first item on the agenda of the YOBEL Biashara 2027 conference should be looking at the scorecard of what has been done to see that Africa increasingly moves from being a passive recipient of global economic decisions to becoming an active participant in shaping the rules, institutions, and partnerships that determine its development direction.

View Pictorial: https://flic.kr/s/aHBqjD6mhp

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Elvis Lubanga, Makerere University, Kampala Uganda, East Africa.
Elvis Lubanga

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Press Statement: Incident Involving Death of a Student at Makerere University

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An older photo of the Main Building, Makerere University, Kampala Uganda as seen from across the Freedom Square. Date taken: 22nd October 2012. Kampala Uganda, East Africa.

Makerere University confirms with deep sadness the death of Kabuye Kelvin Charles, a second-year student pursuing a Bachelor’s degree in Architecture at the College of Engineering, Design, Art and Technology (CEDAT).

On the early morning of 28th September 2026, the body of the deceased was discovered on campus inside the fence that houses the MTN mast opposite the University Library. University security promptly reported the matter to Makerere Police Station. Police officers responded immediately and have handed over the investigation to the Wandegeya Homicide Desk and Scene of Crime Officers.

The cause of death is not known at this time; however, a post-mortem examination has been requested, and investigations remain ongoing. The University is fully cooperating with the Uganda Police Force.

The University Management extends its heartfelt condolences to the family, friends, and classmates of the late Kabuye Kelvin. We share in this profound loss and pain.

Members of the University community who may be affected by this incident are encouraged to seek assistance. Counselling and psychosocial support services are available to all students and staff through the University Counselling and Guidance Centre. Makerere University remains committed to the safety and well-being of its students and staff.

We will provide further updates as official information becomes available from the investigating authorities.

Mak Editor

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