General
Persuasion-an effective tool to communicate research for social change
The Executive Director for National Planning Authority (NPA) Dr. Joseph Muvawala has highlighted the importance of using persuasion to communicate research for social change. This was during the Makerere University PhD Convention held on 14th November 2019 under the theme; “Communicating Research for Social Change.”
Speaking to Makerere University Postdoctoral Fellows, Dr. Muvawala said that while research is an instrumental factor in causing social change for development, its communication and delivery can either yield positive or negative results. He was much concerned about the vast amount of research that remains unutilized largely due to weak communication procedures when he suggested persuasion as an effective communication tool, researchers can adopt during the dissemination process of their findings.
“Persuasion can shape and reinforce the response of your audience by altering their beliefs, attitudes, intentions, motivation and behaviors. It also helps the researcher to drive his or her audience towards a certain direction,” he said.
He pointed out the critical modes of persuasion developed by Aristotle and how they can be used to effectively communicate research for social change: The three modes are;
Pathos: emotional appeals designed to arouse feelings among the recipients. Emotional appeals are effective when you are trying to influence a behavior or when you want your audience to take immediate action.
Ethos: the credibility of a researcher/ speaker. This includes three dimensions; competence, trustworthiness and dynamism.
Logos: the reasoning, logic and rationality behind the research paper and answers to questions of what is stated.
“To anticipate the reader’s expectations, the author must ensure credibility and authority while undertaking research. His work should reflect well contextualized and evidence based recommendations. the information to be disseminated should have relevant, specific, unbiased and credible facts which are also warranted by citations,” he stated.
Dr. Muvawala outlined some of the research communication strategies for social change and these included;
- Providing a clear, concise and defined thesis
- Providing a clear, organized and conceptualized structure/framework
- Ensuring logical and well-controlled progression of ideas
- Using meaningful transitions and strong sentence-to sentence connections
- Building strong introductions
- Constructing a well-developed argument with strong evidential support
- Building strong conclusions
- Using purposeful and precise word choice
The PhD Convention is an annual event organized by the Directorate of Research and Graduate Training in conjunction with the PhD Forum at Makerere University. According to Mr. Simon Peter Okiror, the President of the PhD Fellows, the PhD Convention presents a platform for both late and early stage PhD students to reflect on their identified research topics.
“The convention also aims at establishing a supportive worldwide community of doctoral students and promoting social and intellectual interactions among students and researchers from academia, industry and government,” he said.
The Director of Research and Graduate Training Prof. Buyinza Mukadasi who is also the Patron of the PhD Fellows at Makerere University recognized the PhD Convention as an important platform to discuss how the on-going research output at Makerere University can be translated into policy that will socially, economically and politically empower the citizens of Uganda to lead better lives. He stressed that the day’s theme; “Communicating Research for Social Change” rightly depicts the role that Makerere University has to play in national and regional development.
“The challenges to society today are increasingly becoming more complex in a world that is witnessing emerging and re-emerging development challenges resulting from health-related epidemics and pandemics, climate change, energy and renewable energy concerns, natural disasters, food insecurity, human rights abuse and conflict and insecurity among others. Makerere University continues to address these challenges through impact oriented research,” he said.
According to Prof. Buyinza, the current drive by Ugandan Public Universities to quickly transition into centre of excellence in graduate training is a commendable sustainability plan. He mentioned that the ultimate benefit of research lies not only in the generation of new knowledge but also in the translation of knowledge into technologies, interventions and strategies effectively and appropriately delivered to the communities.
He applauded the Government of Uganda for recognizing the crucial role of Universities as vital sources of new knowledge and innovative thinking when he said, “The government-funded initiative to strengthen doctoral training and supervision and to develop the institutional capacity of participating universities to conduct and lead internationally-competitive, cutting-edge research will go a long way in supporting Makerere University to realize its vision and strategic goals, 2020-2030.”
Over 100 students presented their research work, proposals and research topics for constructive feedback.
Article by Mak Public Relations Office
Makerere University on Thursday 15th May, 2025 embarked on a two-day induction exercise spearheaded by the Directorate of Human Resources for newly appointed staff, whose tenures commenced in the 2024/2025 financial year. Held in the Senate Conference Hall, day one of the induction was presided over by the Acting (Ag.) Deputy Vice Chancellor (Academic Affairs)-DVCAA, Prof. Buyinza Mukadasi, who represented the Vice Chancellor, Prof. Barnabas Nawangwe.
Warmly welcoming the new staff, Prof. Buyinza congratulated the ladies and gentlemen upon choosing Makerere University as the workplace for embarking on their next phase of professional growth, self-discovery, and personal development.
“You are joining a century-old institution with a distinguished history and a deeply rooted culture of academic excellence” Prof. Buyinza remarked. “For over 100 years, Makerere has nurtured the intellectual talents of young people and contributed meaningfully to the development of society across the globe,” he added.
The Ag. DVCAA nevertheless tipped that although the onboarding process might overwhelm staff with a lot of information, it is all meant to enable them better understand their roles, the benefits due them, and the unique opportunities that come with working in a world-class institution. Prof. Buyinza therefore encouraged new staff to contribute to the attainment of Makerere’s Mission, connect with the vibrant community they are now part of, enjoy the beautiful greenery the campus affords, and take advantage of professional development as well as well-being promoting programmes.
“At Makerere University, the well-being, safety, and professional growth of our staff are priorities. We are committed to walking this journey with you, and to building an institution that is not only a place of work but a place of inspiration and belonging” Prof. Buyinza reassured.
In his welcome remarks, the Chief Human Resources Officer, Mr. Deus Tayari Mujuni congratulated the new staff upon successfully completing the rigorous process the resulted into their respective appointments. He equally thanked the Vice Chancellor for endorsing the induction ceremony with not only budgetary support but also his representation.
Reiterating the need to appreciate the culture, politics and dynamics of the institution that they are now part of, Mr. Mujuni tasked new staff to take time and appreciate the University Vision, Mission and Objectives, and ensure that they adhere to them. He equally urged new staff to read and understand the various university policies and where in doubt, consult the relevant offices.
Ultimately, he urged staff in the fulfilment of their duties and responsibilities not to disregard their individual goals. “You have aspirations that you must achieve as an individual and I encourage you not to neglect them.”
The University Council as the supreme governing body of the university is also the policy making body, whose Appointments Board oversees the appointment, promotion, removal from service, and discipline of all university staff and officers. The representative of Staff with Disabilities on University Council, Mr. Amon Muteganda Kabahima who chaired the session on University Governance equally congratulated new staff.
“You underwent a tough process full of various competitive stages and we are sure that we have the right people for the various jobs” he commended.
Addressing aspects of University Governance and the key Offices, the University Secretary and Secretary to Council, Mr. Yusuf Kiranda guided that the policies and regulations that govern the institution are broad, numerous, and as such cannot adequately be covered over the two-day induction. He nevertheless encouraged staff to visit the University Policies website and appraise themselves with the details, not only for avoidance of breaching them but also building a culture voluntary compliance.
Mr. Kiranda equally encouraged staff not to ascribe importance and respect to colleagues based on rank and titles but seek to esteem each and every member of staff as an important and vital contributor to the fulfilment of the University’s Vision and Mission.
“We are all equally important in this university; the person whose services the university does not require, it does not hire. As long as you are here, you are required” he explained.
The University Secretary equally called upon staff to familiarize themselves with the law that establishes and governs public universities; the Universities and Other Tertiary Institutions Act (UOTIA). In his presentation, he singled out section twenty-four (24) that outlines the objectives of a public university in Uganda, as well as sections 30 to 32 that prescribe various offices’ responsibilities.
Mr. Kiranda equally encouraged staff to read the Human Resources Manual, Policy and Regulations against Sexual Harassment (PRASH), the Safeguarding Policy, among others. He concluded by reiterating the need for staff to read and appreciate the policies that directly address their welfare and steer clear of negative narratives and discourse, particularly those that seek to weaponize discourse. Other topics to be covered during the two-day induction include; the University Strategic Plan, Financing, Research-led Agenda, Institutional Communication and Public Relations and the Makerere University Retirement Benefits Scheme (MURBS). Topics to be covered on day two include; Legal Instruments, The Collegiate System, Human Resources Management and Functions, as well as Policies on Gender Equality and Sexual Harassment. Others include; Academic Issues, Quality Assurance, Procurement, Audit, and Library Resources.
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