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Persuasion-an effective tool to communicate research for social change

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The Executive Director for National Planning Authority (NPA) Dr. Joseph Muvawala has highlighted the importance of using persuasion to communicate research for social change. This was during the Makerere University PhD Convention held on 14th November 2019 under the theme; “Communicating Research for Social Change.”

Speaking to Makerere University Postdoctoral Fellows, Dr. Muvawala said that while research is an instrumental factor in causing social change for development, its communication and delivery can either yield positive or negative results. He was much concerned about the vast amount of research that remains unutilized largely due to weak communication procedures when he suggested persuasion as an effective communication tool, researchers can adopt during the dissemination process of their findings.

“Persuasion can shape and reinforce the response of your audience by altering their beliefs, attitudes, intentions, motivation and behaviors. It also helps the researcher to drive his or her audience towards a certain direction,” he said.

He pointed out the critical modes of persuasion developed by Aristotle and how they can be used to effectively communicate research for social change: The three modes are;

Pathos: emotional appeals designed to arouse feelings among the recipients. Emotional appeals are effective when you are trying to influence a behavior or when you want your audience to take immediate action.

Ethos: the credibility of a researcher/ speaker. This includes three dimensions; competence, trustworthiness and dynamism.

Logos:   the reasoning, logic and rationality behind the research paper and answers to questions of what is stated.

The Director of Research and Graduate Training Prof. Buyinza Mukadasi handing over a cap and a tie to the Geust Speaker of the day Dr. Joseph Muvawala. on the Left is the President of the PhD Fellows Mr. Simon Peter Okiror.

“To anticipate the reader’s expectations, the author must ensure credibility and authority while undertaking research. His work should reflect well contextualized and evidence based recommendations. the information to be disseminated  should have relevant, specific, unbiased and credible facts which are also warranted by citations,” he stated.

Dr. Muvawala outlined some of the research communication strategies for social change and these included;

  • Providing a clear, concise and defined thesis
  • Providing a clear, organized and conceptualized structure/framework
  • Ensuring logical and well-controlled progression of ideas
  • Using meaningful transitions and strong sentence-to sentence connections
  • Building strong introductions
  • Constructing a well-developed argument with strong evidential support
  • Building strong conclusions
  • Using purposeful and precise word choice

The PhD Convention is an annual event organized by the Directorate of Research and Graduate Training in conjunction with the PhD Forum at Makerere University. According to Mr. Simon Peter Okiror, the President of the PhD Fellows, the PhD Convention presents a platform for both late and early stage PhD students to reflect on their identified research topics.

“The convention also aims at establishing a supportive worldwide community of doctoral students and promoting social and intellectual interactions among students and researchers from academia, industry and government,” he said.

The Director of Research and Graduate Training Prof. Buyinza Mukadasi who is also the Patron of the PhD Fellows at Makerere University recognized the PhD Convention as an important platform to discuss how the on-going research output at Makerere University can be translated into policy that will socially, economically and politically empower the citizens of Uganda to lead better lives.  He stressed that the day’s theme; “Communicating Research for Social Change” rightly depicts the role that Makerere University has to play in national and regional development.

“The challenges to society today are increasingly becoming more complex in a world that is witnessing emerging and re-emerging development challenges resulting from health-related epidemics and pandemics, climate change, energy and renewable energy concerns, natural disasters, food insecurity, human rights abuse and conflict and insecurity among others.  Makerere University continues to address these challenges through impact oriented research,” he said.  

The Guest Speaker of the day, Dr. Joseph Muvawala posing for the photo with some of the PhD fellows.

According to Prof. Buyinza, the current drive by Ugandan Public Universities to quickly transition into centre of excellence in graduate training is a commendable sustainability plan.  He mentioned that the ultimate benefit of research lies not only in the generation of new knowledge but also in the translation of knowledge into technologies, interventions and strategies effectively and appropriately delivered to the communities.

He applauded the Government of Uganda for recognizing the crucial role of Universities as vital sources of new knowledge and innovative thinking when he said, “The government-funded initiative to strengthen doctoral training and supervision and to develop the institutional capacity of participating universities to conduct and lead internationally-competitive, cutting-edge research will go a long way in supporting Makerere University to realize its vision and strategic goals, 2020-2030.”

Over 100 students presented their research work, proposals and research topics for constructive feedback.

Article by Mak Public Relations Office
 

 

Proscovia Nabatte

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Makerere Urges New Scholarship Beneficiaries to Prioritise Academics and Personal Safety

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Makerere University has urged female students admitted under the Makerere University Council Tuition and Functional Fees Waiver Scholarship for the 2026/27 academic year to take the opportunity seriously, focus on their academic performance, and stay alert about their personal safety.

The message was delivered during an orientation for the scholarship beneficiaries at the Senate Conference Hall, where officials from the Gender Mainstreaming Directorate welcomed the students and shared guidance on academic success, security, mentorship, and responsible social conduct.

The Chief Gender Mainstreaming Officer cautions students on safety and self-reliance

Dr. Euzobia Mugisha Baine, Chief Gender Mainstreaming Officer, congratulated the students on receiving the scholarship and urged them not to take it for granted.

She advised them to seek information from the relevant university offices instead of relying on assumptions or what fellow students tell them, and to keep records of official communication whenever they raise concerns or follow up on university matters.

Dr. Euzobia, Chief Gender Mainstreaming Officer, giving her remarks

Dr. Baine said students should take responsibility for their own security, warning them not to trust strangers easily and urging them to be careful about where they go and who they interact with.

She also reminded them that strong academic performance is required to keep the scholarship, and encouraged them to ask for help early whenever they face academic, social, or other challenges instead of waiting until the situation becomes harder to manage.

Students urged to aim for first-class results

The officers welcomed the students and encouraged them to put their studies first, urging them to aim for first-class academic results during their time at Makerere.

They advised them to use the academic support available to them, including help from course mates and any tutorials or mentoring offered within their colleges, and not to hesitate to seek assistance when they have concerns about their results or coursework.

The GMD team also spoke to scholars about personal safety, cautioning students against accepting help from strangers, including with luggage or transport, and referred to a recent incident in which a student’s belongings were stolen. She urged them to stay alert as they settled into university life.

Focus on academic foundations and safe social conduct

Other speakers, including Ms. Susan Mbabazi, who is the Principal Gender Officer, Ms. Abilat Lozirah, and Cynthia Ayaa Kamaketch emphasised the need to build a strong academic foundation from the start of the semester. They encouraged students to attend lectures regularly, read beyond classroom notes, use university resources such as internet access and the library, and develop steady study habits instead of waiting until exams are near.

A section of female students awarded the Makerere University Council Tuition and Functional Fees Waiver Scholarship for the 2026/27 academic year listening to Mr. Eric Tumwesigye, the Principal Gender Officer and Head of the Students Affairs Division during their orientation at the Senate Conference Hall.

They also warned students to be careful when meeting people they do not know well, advising them to hold academic discussions and social meetings in open, public spaces such as Freedom Square rather than in private rooms.

The students were also encouraged to seek mentorship from university staff and others who could guide them in their academic and career development, and to identify a mentor before leaving the orientation.

The orientation also pointed students to key university services and locations they should know, including the university health facilities, the Makerere Police Post, the Counselling and Guidance Centre, and places of worship on campus.

Speakers reminded the students that the scholarship gives them a chance to pursue their education at Makerere University, and that keeping it depends on their discipline, academic performance, and willingness to seek support when needed.

Allan Ainematsiko

My name is Ainematsiko Allan. I am a student of Makerere University and currently in my final year. I am pursuing a Bachelors in Journalism and Communication.

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AR Department Bids Farewell to Mr. Ssentongo and Ms. Akoli

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Mr. Charles Ssentongo (C) and Ms. Betty Akoli (3rd R) are joined by Staff and Family to cut cake at the farewell luncheon on 18th September 2026. Farewell Luncheon held by Department of Academic Registrar in honour of Mr. Charles Ssentongo, Deputy Academic Registrar – Undergraduate Admissions and Records and Ms. Betty Akoli, Assistant Academic Registrar presided over by Ag. Academic Registrar Ms. Prossie Nakayiki, 18th September 2026, Senate Conference Hal, Level 4, Senate Building, Makerere University, Kampala Uganda, East Africa.

By Gerald Ochwo

On Friday 18th September 2026, the Department of the Academic Registrar, Makerere University, held a befitting farewell ceremony in honour of Mr. Charles Ssentongo and Ms. Betty Akoli, who have retired from University service upon attaining the mandatory retirement age of 60 years.

Mr. Ssentongo retires as Deputy Academic Registrar in charge of Undergraduate Admissions and Records, after 26 years of dedicated service to the University, a journey he began in 2000. Ms. Akoli retires as Assistant Academic Registrar.

Ms. Prossie Nakayiki (L) poses with Mr. Ssentongo (C) and Ms. Akoli (R) shortly after presenting them with their plaques. Farewell Luncheon held by Department of Academic Registrar in honour of Mr. Charles Ssentongo, Deputy Academic Registrar – Undergraduate Admissions and Records and Ms. Betty Akoli, Assistant Academic Registrar presided over by Ag. Academic Registrar Ms. Prossie Nakayiki, 18th September 2026, Senate Conference Hal, Level 4, Senate Building, Makerere University, Kampala Uganda, East Africa.
Ms. Prossie Nakayiki (L) poses with Mr. Ssentongo (C) and Ms. Akoli (R) shortly after presenting them with their plaques.

The farewell, held in the Senate Building Conference Hall, was presided over by Ms. Prossie Nakayiki, the Acting Academic Registrar, and was attended by members of the Senior Management Team and staff of the Academic Registrar’s Department.

In recognition of their distinguished and spotless service, the two retirees were awarded institutional plaques and assorted gifts from the Department and individual members of staff.

Mr. Ssentongo and Ms. Akoli receive gifts from staff of their former Units including Mr. Justus Karegyeya (2nd L) the Ag. Deputy Academic Registrar, Undergraduate Admissions and Records. Farewell Luncheon held by Department of Academic Registrar in honour of Mr. Charles Ssentongo, Deputy Academic Registrar – Undergraduate Admissions and Records and Ms. Betty Akoli, Assistant Academic Registrar presided over by Ag. Academic Registrar Ms. Prossie Nakayiki, 18th September 2026, Senate Conference Hal, Level 4, Senate Building, Makerere University, Kampala Uganda, East Africa.
Mr. Ssentongo and Ms. Akoli receive gifts from staff of their former Units including Mr. Justus Karegyeya (2nd L) the Ag. Deputy Academic Registrar, Undergraduate Admissions and Records.

Mr. Ssentongo and Ms. Akoli’s retirement follows that of other senior members of the Department, including Mrs. Patience Mushengyezi, who retired earlier this year.

The Department of the Academic Registrar remains deeply indebted to Mr. Ssentongo and Ms. Akoli for their highly committed, exemplary, and dedicated service to Makerere University. We wish them a happy, healthy, and fulfilling retirement.

Ms. Betty Akoli receives a gift from a former colleague. Farewell Luncheon held by Department of Academic Registrar in honour of Mr. Charles Ssentongo, Deputy Academic Registrar – Undergraduate Admissions and Records and Ms. Betty Akoli, Assistant Academic Registrar presided over by Ag. Academic Registrar Ms. Prossie Nakayiki, 18th September 2026, Senate Conference Hal, Level 4, Senate Building, Makerere University, Kampala Uganda, East Africa.
Ms. Betty Akoli receives a gift from a former colleague.

We celebrate you.

More photos from the event: https://flic.kr/s/aHBqjD5btz

Mak Editor

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Prof. Sarah Ssali shares institutional best practices ahead of The Trust Summit

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Prof. Sarah Ssali, Panelist, Virtual Round Table on Restoring Trust in Academia and the Knowledge Economy, September 15, 2026. Graphic: X/@GTSummit2026

Prof. Sarah Ssali the First Deputy Vice Chancellor in charge of Academic Affairs (DVCAA) at Makerere University was one of the panelists that addressed the complex challenges facing African higher education during a Virtual Round Table on Restoring Trust in Academia and the Knowledge Economy held September 15, 2026. The event was organised by Strathmore University as part of the pre-summit events for The Trust Summit (TTS), due to be held in Nairobi, Kenya from October 21-23, 2026.

She was also welcomed in her capacity as the Director of the African Research Universities Alliance (ARUA) Centre of Excellence in Notions of Identity, a platform she used to deliver warm regards from the Vice Chancellor, Prof. Barnabas Nawangwe. Other panelists included; Dr. Vincent Ogutu-Vice Chancellor, Strathmore University and Prof. Gilbert Kokwaro-Director, Institute of Healthcare Management, Strathmore University Business School, while the Moderator was Dr. Maureen Syallow-Senior Lecturer, Strathmore University.

In her submission, Prof. Ssali emphasised the need to understand that universities are working in a turbulent times, and do not deserve to be at the receiving end of some of the challenges being ascribed to them. She added that challenges affecting society ought to be handled in partnership with other stakeholders and key players.

An example of this kind of criticism is on the question on the quality and integrity of degrees that has come up severally and is being fueled by the fact that not many graduates can find gainful employment after completing university.

“We have many more people living longer, getting educated, and chasing fewer jobs. For example, in the case of Uganda, we graduate around 40,000 students per year, but only 700 jobs are being created in the public sector per year” she noted.

Turning to the need to maintain standards and trust, Prof. Ssali outlined the rigorous systems already in place. These include holistic curriculum development involving stakeholders such as the National Council of Higher Education, Government Ministries, and the National Planning Authority.

Prof. Ssali also highlighted the importance of quality assurance, international benchmarking, and constant evaluations. She nevertheless conceded that despite having all these efforts in place, universities still face immense pressure from ranking systems and the need to prove their worth.

Reflecting on the historical debate regarding the role of an African university, she contrasted the school of thought advocating for global competitiveness with that emphasising practical relevance to local development challenges, concluding that taking the middle path; globally competitive and locally relevant, remains the viable option.

Addressing the issue of trust directly, Prof. Ssali noted that universities, just like the aviation and healthcare industries, are more concerned with what systems are in place to correct any errors should they arise.

She explained that just as one plane crash does not shut down the aviation industry, a single failure in a university does not warrant shutting it down. Instead, the focus should be on checking the black box, correcting errors, and improving standards to ensure the institution continues to serve its purpose.

Elvis Lubanga, Makerere University, Kampala Uganda, East Africa.
Elvis Lubanga

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