General
Persuasion-an effective tool to communicate research for social change
The Executive Director for National Planning Authority (NPA) Dr. Joseph Muvawala has highlighted the importance of using persuasion to communicate research for social change. This was during the Makerere University PhD Convention held on 14th November 2019 under the theme; “Communicating Research for Social Change.”
Speaking to Makerere University Postdoctoral Fellows, Dr. Muvawala said that while research is an instrumental factor in causing social change for development, its communication and delivery can either yield positive or negative results. He was much concerned about the vast amount of research that remains unutilized largely due to weak communication procedures when he suggested persuasion as an effective communication tool, researchers can adopt during the dissemination process of their findings.
“Persuasion can shape and reinforce the response of your audience by altering their beliefs, attitudes, intentions, motivation and behaviors. It also helps the researcher to drive his or her audience towards a certain direction,” he said.
He pointed out the critical modes of persuasion developed by Aristotle and how they can be used to effectively communicate research for social change: The three modes are;
Pathos: emotional appeals designed to arouse feelings among the recipients. Emotional appeals are effective when you are trying to influence a behavior or when you want your audience to take immediate action.
Ethos: the credibility of a researcher/ speaker. This includes three dimensions; competence, trustworthiness and dynamism.
Logos: the reasoning, logic and rationality behind the research paper and answers to questions of what is stated.
“To anticipate the reader’s expectations, the author must ensure credibility and authority while undertaking research. His work should reflect well contextualized and evidence based recommendations. the information to be disseminated should have relevant, specific, unbiased and credible facts which are also warranted by citations,” he stated.
Dr. Muvawala outlined some of the research communication strategies for social change and these included;
- Providing a clear, concise and defined thesis
- Providing a clear, organized and conceptualized structure/framework
- Ensuring logical and well-controlled progression of ideas
- Using meaningful transitions and strong sentence-to sentence connections
- Building strong introductions
- Constructing a well-developed argument with strong evidential support
- Building strong conclusions
- Using purposeful and precise word choice
The PhD Convention is an annual event organized by the Directorate of Research and Graduate Training in conjunction with the PhD Forum at Makerere University. According to Mr. Simon Peter Okiror, the President of the PhD Fellows, the PhD Convention presents a platform for both late and early stage PhD students to reflect on their identified research topics.
“The convention also aims at establishing a supportive worldwide community of doctoral students and promoting social and intellectual interactions among students and researchers from academia, industry and government,” he said.
The Director of Research and Graduate Training Prof. Buyinza Mukadasi who is also the Patron of the PhD Fellows at Makerere University recognized the PhD Convention as an important platform to discuss how the on-going research output at Makerere University can be translated into policy that will socially, economically and politically empower the citizens of Uganda to lead better lives. He stressed that the day’s theme; “Communicating Research for Social Change” rightly depicts the role that Makerere University has to play in national and regional development.
“The challenges to society today are increasingly becoming more complex in a world that is witnessing emerging and re-emerging development challenges resulting from health-related epidemics and pandemics, climate change, energy and renewable energy concerns, natural disasters, food insecurity, human rights abuse and conflict and insecurity among others. Makerere University continues to address these challenges through impact oriented research,” he said.
According to Prof. Buyinza, the current drive by Ugandan Public Universities to quickly transition into centre of excellence in graduate training is a commendable sustainability plan. He mentioned that the ultimate benefit of research lies not only in the generation of new knowledge but also in the translation of knowledge into technologies, interventions and strategies effectively and appropriately delivered to the communities.
He applauded the Government of Uganda for recognizing the crucial role of Universities as vital sources of new knowledge and innovative thinking when he said, “The government-funded initiative to strengthen doctoral training and supervision and to develop the institutional capacity of participating universities to conduct and lead internationally-competitive, cutting-edge research will go a long way in supporting Makerere University to realize its vision and strategic goals, 2020-2030.”
Over 100 students presented their research work, proposals and research topics for constructive feedback.
Article by Mak Public Relations Office
Makerere University staff have been urged to embrace servant leadership, integrity and compassion as they prepare to welcome students for the 2026/2027 Academic Year.
The call was made during the Makerere University Staff Prayer Breakfast held on 31st July 2026 at St. Francis Students Centre Upper Hall under the theme “Faithful Stewards: A Servant Heart with Integrity and Wisdom,” drawn from Colossians 3:23–24 and Mark 10:35–45.
The prayer breakfast brought together members of Council, University Management, academic, and administrative staff to dedicate the new academic year to God while reflecting on their responsibility of serving students with excellence, humility and integrity.
A Call to Seek God’s Wisdom
Host Rev. Dr. Lydia Nsaale Kitayimbwa reminded staff that no amount of professional experience or academic expertise can replace God’s guidance.
She noted that the University’s mission can only be fulfilled when staff continually seek God’s wisdom in serving students and one another.
“There is no amount of experience or expertise that can replace God’s wisdom.”
Rev. Dr. Kitayimbwa observed that students remain the reason universities exist and challenged staff to approach their work as a calling rather than merely employment.
“Without students, there is no university,” she said, encouraging members of staff to remain united, avoid unhealthy competition and trust God as they begin another academic year.
She further urged staff to become faithful stewards who work together in harmony, which she summed up as, “United we stand; divided we fall.”
A Community, Not Just a Centre of Research
In her remarks, Dean of Students Dr. Winnie Kabumbuli welcomed the Council Chairperson, the Deputy Vice Chancellor (Academic Affairs) and Members of Management to the breakfast, and reminded staff that a university’s value cannot be measured by research and innovation alone.
She described Makerere as a community held together by the spiritual as well as academic wellbeing of its people, and called on staff to renew their commitment to one another as much as to the institution they serve.
Draw Inspiration From Stewardship
Representing the Vice Chancellor, Prof. Barnabas Nawangwe, Deputy Vice Chancellor (Academic Affairs) Prof. Sarah Ssali told staff that this year’s breakfast carried special significance.
“This is the first prayer breakfast we are having ever since we launched our strategic plan,” she said, referring to the University’s new Strategic Plan, launched on 2nd July 2026.
She encouraged staff to hold on to the morning’s reflections as a guide for implementing the plan over the next five years, describing Makerere as an institution many families choose above all others for the vision and training it offers their children. She urged staff to see themselves as stewards of that trust rather than simply employees carrying out a job.
Compassion and Discipline Must Go Together
Delivering her remarks, Makerere University Council Chairperson Dr. Lorna Magara challenged staff to strike a balance between compassion and discipline when dealing with students.
She observed that many students face different personal and academic challenges, making encouragement and timely support essential throughout their university journey.
“A word of encouragement can restore hope and prevent costly mistakes,” she noted.
Dr. Lorna encouraged lecturers and administrators to respond promptly to students’ concerns, explaining that delays, insensitive decisions and abuse of authority can discourage students and negatively affect their academic experience.
She reminded staff that students often remember how they were treated long after they have forgotten what was taught in class.
“Students may eventually forget what we teach them, but they will always remember how we treated them.”
She added that education goes beyond transferring knowledge.
“Education is more than knowledge. We communicate life, character and values.”
Quoting Mark 10, Dr. Lorna called upon staff to embrace servant leadership by exercising authority with humility, integrity and accountability.
She encouraged members of staff to ask themselves whether they would treat every student the same way ashey would treat their own child.
“We may not always have all the answers,” she said, “but we can communicate honestly, take responsibility and treat every student with dignity.”
She concluded by urging different colleges and administrative units to work together instead of operating in isolation, noting that unity strengthens the University community.
Referring to Galatians 6:2, she reminded staff to carry one another’s burdens and remain faithful stewards of the responsibility entrusted to them.
Servant Leadership Begins with Faithfulness
Delivering the keynote address, Dr. James Magara, husband to Dr. Lorna Magara, called on members of staff to embrace servant leadership grounded in humility, faithfulness and service to others.
Drawing from Mark 10:35–45, Dr. Magara reflected on the account in which James and John asked Jesus for positions of honour in His kingdom, prompting discontent among the other disciples. He observed that despite walking closely with Christ, the disciples continued to struggle with the desire for status and recognition. He noted that such competition remained evident even during the Last Supper, where concerns over positions and prominence persisted.
Dr. Magara said that Jesus responded to these human tendencies by redefining leadership through service rather than authority. He described Christ’s act of washing the disciples’ feet as the ultimate demonstration of servant leadership, explaining that genuine leaders are willing to undertake even the humblest responsibilities in service of others.
Referencing Philippians 2, he urged staff to emulate Christ’s humility and selflessness, contrasting it with the pride and self-exaltation illustrated in Isaiah 14. He emphasised that lasting influence and greatness are not measured by titles, positions or recognition, but by one’s willingness to serve faithfully and put the needs of others before personal ambition.
Drawing on his own leadership journey spanning several decades, Dr. Magara challenged leaders across the University to cultivate humility, integrity and a servant heart in the execution of their responsibilities. He cautioned that leadership driven by pride and personal ambition undermines both individual effectiveness and institutional progress, whereas servant leadership strengthens organisations and fosters lasting impact.
The prayer breakfast concluded with a call for unity and collective commitment as Makerere University prepares to begin a new academic year. Organisers noted that the reflections on stewardship, integrity and servant leadership would provide a strong foundation for the University community as it advances the implementation of the Makerere University Strategic Plan 2025–2030.
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