General
Gender Mainstreaming Directorate Tips Students on Personal Branding
“Change your mindset and stop giving reasons, which reasons don’t put food on the table. This world has two types of people; the result people and the reason people. Which one are you?” Daniel Choudry asked his audience. “The reason people will give all excuses as to why they can’t do or achieve something and end up blaming everything around them including their parents, but can’t blame themselves. The result people are those who have an “I CAN” internal dialogue and see the opportunities and possibilities in everything,” he further explained.
On Thursday, 18th April 2019, 100 students gathered in the Senate Conference Room to participate in a workshop on how to get jobs and handle life after campus. The session was organized by Gender Mainstreaming Directorate (GMD), Makerere University as part of their program of training the scholarship beneficiaries.
The Guest Speaker and Director of the Daniel Choudry Sales Institute Mr. Daniel Choudry advised the students to always have a unique identity that makes them stand out in the job market by building a personal brand.
Giving the opening remarks, the Director Gender Mainstreaming Directorate (GMD), Dr. Euzobia Mugisha Baine thanked Daniel Choudry for accepting to pass on life changing tips and advised the students to take note of every single word. She called upon the students to adopt some life principles such as integrity, patience, trust and faithfulness which may not be taught in class but are essential for any employer before he/she entrusts anyone with his/her business. Dr. Euzobia also urged the students to develop an attitude of hard work if they are to become successful.
“I know that you all want to be successful people in this country but what are you doing to achieve this? Your performance decides which position you should be; schedule yourselves and know where you are to be at any given time. Take advantage of the free time you have by doing productive things that will result in good fruits,” said Dr. Euzobia
She called for teamwork among students while at their places of work and advised them to develop passion to learn what they don’t know as well as being flexible in all situations and jobs.
“Have one thing in you that will always make you stand out and that one thing will always qualify you for a job. The bosses in those companies are looking for one unique element in you that others may not have. Always strive to build a personal brand and that brand will take you where you want to reach; have a good identity and people will look for you,” advised Mr. Choudry as he started out.
He further encouraged the students to have personal ambitions, belief and trust in even before others see the potential in them.
“There is no such a thing as a man who was born great, instead, they were just once like you and with positive mindsets, aggressiveness, good attitude and belief and trust in themselves, they stretched to be productive and became what we see and admire in them now,” remarked Daniel, citing examples such as the President H.E. Yoweri Kaguta Museveni and the Vice Chancellor, Prof. Barnabas Nawangwe.
He advised them to make good use of all networking opportunities as it helps them generate new knowledge and ideas from people who have succeeded in life. Networking, he added, also helps to create new friends and pave way for job opportunities.
Mr. Choudry further called upon the students to be persistent. He shared an example of a scientist who made the bulb but failed 99 times and only succeeded on the 100th try. He continued and encouraged them to take all the little steps that come their way other than seating back waiting for the bigger opportunities.
“It’s always better to start with the small opportunities. Sometimes you have to first get some experience for before you actually get there. Pay the price and you will get where you want to be. You can’t seat home and spend every single day watching television and doing nothing and then expect to compete for a job market with someone who has been gaining some experience elsewhere. Remember we are all competing for the same piece of cake,” he illustrated.
He condemned the act of pride, ego, attitude and foolishness exposed by the youth which characters don’t draw responsible people towards them but instead pushes them away, reminding them that only the humble succeed in life.
“Showing off prominent body features doesn’t portray sense in you, be a woman of virtue and dignity and avoid hopeless relationships. When you look smart, you attract people; being a slayer takes you nowhere but simply indicates the level of your unseriousness. To the men, it’s useless to look hot or handsome when your pocket is penniless. Don’t objectify women. If you don’t mean to be with her, don’t mess with her emotions; you need people to like you because if they don’t then they won’t give you opportunities,” Daniel advised.
He amused the audience when he stated that bosses in the job field don’t recruit based on impressive papers but rather based on the person’s ability. Here he clearly illustrated that first class degrees are not what employers are looking for as there are many people with good papers but can’t justify their performance by producing good results in their job placements.
Mr. Pade Brian from Daniel Choudry Sales Institute additionally advised students to develop hunger for jobs if they are to enter into the competitive job market. He also advised them not to undermine any job that comes their way as long as it’s a clean job.
He echoed that a degree is just a stepping stone in one’s job and tipped the students on the A life principles namely: Accept who you are; Adopt what you are; Advance what you have achieved for a better level of life; and Attitude, passion and skill in combination.
Mr. Pade also advised them to avail themselves for volunteering opportunities that come their way and avoid priotizing money at the top of everything.
“Most of you mind about money, but money comes at a certain time. Sometimes you have to volunteer as it’s through those volunteering opportunities that you will be able to get job connections that will lead you to where the money is,” advised Pade.
Ms. Justine Nakanwagi a Mak alumni thanked the Directorate for organizing the life changing seminars as they impact a lot on students’ careers. She revealed that she was once a student sponsored by Mak Gender Mainstreaming Directorate and out of similar life changing seminars, she was able to get in touch with Daniel Choudry Sales Institute and was later employed as a Senior Sales Associate.
She advised her fellow youth to have the passion to doing things they have never done and to develop goals and work hard to see that they are all fulfilled.
Article by Rachael Kanyi, Volunteer, Mak Public Relations Office
General
Mastercard Foundation Scholars Program at Makerere University Celebrates the Last Cohort of Phase One Graduates
At the just-concluded 76th Graduation Ceremony at Makerere University, which took place between 24th and 27th February 2026, the Mastercard Foundation Scholars Program at Makerere University celebrated the graduation of the final Cohort of 10 Mastercard Foundation Scholars from the first phase of the Mastercard Foundation Scholars Program (2013-2023). This brings the total number of graduates from Phase One to 974 out of the 1,032 Mastercard Foundation Scholars recruited.
Who are these 10 graduates, and what are their dreams and aspirations?
ACOLA Jackline graduated with a Bachelor of Science in Conservation Biology from the College of Natural Sciences. Her passion for nature and commitment to addressing environmental issues, including degradation, pollution, and the unsustainable exploitation of natural resources, have motivated her to pursue a career in conservation. As a conservation biologist, Jackline’s primary objective is to ensure that natural resources and the environment are preserved in their pristine state. She is dedicated to promoting sustainable resource utilisation and advocating for eco-friendly business practices. To achieve this, she plans to implement comprehensive conservation education initiatives for the general public.
AJIAMBO Eunice graduated with a Bachelor of Commerce. She is motivated and detail-oriented, with a strong academic foundation in accounting, taxation, finance, and business management. Her programme provided her with practical knowledge and analytical skills relevant to today’s dynamic commercial environment. During her academic journey, she developed a strong interest in taxation and financial compliance. She undertook coursework and case studies that enhanced her understanding of corporate taxation, value-added tax, financial reporting, and business decision-making. These experiences strengthened her ability to analyse financial information, interpret regulations, and apply commercial principles effectively. Eunice aspires to build a professional career in finance and taxation, with a focus on tax advisory, revenue administration, and corporate finance. She is passionate about ethical business practices and believes that effective financial management and tax compliance are essential for sustainable economic growth.
Dr. AKITE Flowrence graduated with a Bachelor of Veterinary Medicine, a testament to resilience and support. Losing her father at a young age could have derailed her aspirations, but instead, it fueled her determination to succeed. Throughout her academic career, she received encouragement and assistance from generous individuals who recognised her outstanding academic achievements. As a Mastercard Foundation Scholar, she not only excelled academically but also actively engaged in her community, treating animals as she gained experience as a vet student. In her hometown of Dokolo, Northern Uganda, she has played a vital role in treating animals and enhancing the health and welfare of local livestock.
AUMA Barbra attained a Bachelor of Arts with Education, representing a significant milestone in her educational journey. Hailing from a modest family of eight children, she faced numerous challenges on her path to higher education, particularly after her father, a security guard, was unable to fund her university tuition following her Senior Six. Consequently, her graduation not only signifies a personal accomplishment but also embodies a remarkable triumph over adversity. Her academic excellence earned her a place in the Mastercard Foundation Scholars Program at Makerere University, a pivotal opportunity that enabled her to pursue her dreams. Barbra is particularly dedicated to advocating for girls’ education.
Dr. BABALANDA Immaculate is a dedicated veterinary professional who recently completed her Bachelor of Veterinary Medicine. Throughout her studies, she maintained a strong focus on animal health, food safety, and sustainable livestock systems. Passionate about agricultural innovation, she founded the Green Grub Revolution Project, which promotes black soldier fly larvae as a sustainable, cost-effective alternative to traditional poultry feed. Her work focuses on bridging the gap between scientific research and grassroots community needs. Currently, through her Fellowship at the International Livestock Research Institute (ILRI-Nairobi), Immaculate is strengthening her research and leadership in one health and climate-smart livestock production. She envisions a career at the intersection of veterinary medicine and agricultural innovation, where she can scale sustainable feed alternatives and contribute to resilient food systems across Africa.
MAZAPKWE Vicky proudly earned her Bachelor of Business Administration, showcasing the remarkable outcomes of determination and resilience in overcoming adversity. Having lost both parents at a young age, pursuing higher education seemed an unattainable dream. However, with her auntie’s unwavering support, she successfully completed her primary and secondary education. Her dedication and academic excellence earned her a place in the Mastercard Foundation Scholars Program, paving the way for her academic journey at Makerere University. Now equipped with her degree, Vicky has set her sights on becoming a successful businesswoman while nurturing her passion for storytelling as a film writer and director. She is grateful for the opportunities provided by the Mastercard Foundation Scholars Program, which not only empowered her but also inspired her to launch a project that supports orphans in her community.
NAMATOVU Noeline graduated with a Bachelor of Business Administration. A daughter of a single mother, her graduation is both a joy and big relief to her mother.
After the loss of her father, she received invaluable support from a priest, a friend of her late dad.
“The priest took me to school and covered my fees until I completed Senior Six. Although he couldn’t help with university expenses, it motivated me to seek a scholarship, and the Mastercard Foundation Scholars Program at Makerere University enabled me to pursue my university education.” Namatovu shares. Initially aspiring to be a doctor, she found the sciences challenging and shifted her focus to accounting, where she plans to major and pursue professional qualifications. Her achievements have inspired young people in her community.
NAMIYINGO Christine graduated with a Bachelor of Arts with Education, majoring in Economics. Her academic journey has been challenging, particularly given her experience with bipolar disorder; however, she is grateful for the support she has received from the Mastercard Foundation Scholars Program team at Makerere University. She is keen to pursue a Master of Business Administration (MBA) to strengthen her expertise in Business Management and realise her aspiration of becoming an entrepreneur. Beyond her academic pursuits, Christine is deeply committed to her faith, which she considers a significant factor in her success. She is also dedicated to assisting those in need, guided by a belief that acts of generosity are rewarded. Inspired by accomplished individuals, she actively seeks mentorship to foster her personal development.
NAMONGIN Alice is a dedicated development practitioner, climate justice advocate, and youth leader from Uganda’s Karamoja region. As a Mastercard Foundation Scholar at Makerere University, she earned a Bachelor of Science in Business Statistics, with a focus on research and social entrepreneurship. She founded the Nurture HER Initiative, a youth-led venture that promotes climate resilience and girls’ education in Indigenous communities. She has trained over 70 Indigenous youth volunteers, supported climate education in schools, and promoted sustainable solutions. With interests in climate policy, entrepreneurship, and community solutions, Alice aspires to influence policies that prioritise Indigenous knowledge and youth participation. She enjoys mentoring young girls, public speaking, and using storytelling to drive social change.
NVIRI Robert graduated with a Bachelor of Arts with Education. Throughout his academic career, he has demonstrated a strong commitment to education, leadership, and community development. His enthusiasm for teaching and empowering his peers has motivated him to pursue a career dedicated to improving Uganda’s education system, focusing on integrating modern teaching methodologies and digital tools to enrich the learning experience. Robert aspires to become a transformative educator who inspires students to engage in critical and creative thinking. He is particularly passionate about improving access to education for under-served communities and firmly believes in education’s capacity to foster social change. In addition to his academic endeavours, Robert has actively tutored children facing social and economic barriers and organised mentorship programmes for young people, thereby reinforcing his dedication to community service.
How did the Mastercard Foundation Scholars Program journey start at Makerere University? The Program Director, Prof. Justine Namaalwa, shares the highlights.
Phase One of the Mastercard Foundation Scholars Program (2013-2023)
In 2013, Makerere University entered into a transformative partnership with the Mastercard Foundation to nurture the next generation of leaders in Africa. This initiative is designed to empower young people to drive positive change in their lives, their communities, and across the continent. The Mastercard Foundation Scholars Program places strong emphasis on enabling young people to shape new narratives and pursue meaningful aspirations.
Through this collaboration, Makerere University has successfully implemented two phases of the Mastercard Foundation Scholars Program. The first phase of the Mastercard Foundation Scholars Program was implemented from 2013 to 2023. Under this phase, 1,032 Mastercard Foundation Scholars were recruited and educated at Makerere University, of which 974 graduated and are contributing in various capacities within their communities.
Phase Two of the Mastercard Foundation Scholars Program (2023-2034)
In December 2023, the partnership was renewed, and the second phase of the Mastercard Foundation Scholars Program is currently being implemented at Makerere University and will run through 2034. Building on the first phase, the University is committed to fostering inclusion and ensuring equitable access in this phase. To support this goal, specific scholarship quotas have been established for the following groups:
- Refugees and Internally Displaced Persons (25% of the Scholarships)
- Young People living in Refugee-Hosting Communities (5% of the Scholarships)
- Young People from Underrepresented Ethnic Groups in Uganda (5% of the Scholarships)Young People Living with Disabilities (25% of the Scholarships)
- International Students (10% of the Scholarships)
- Other Ugandan Nationals facing financial barriers to pursuing University Education (30% of the Scholarships)
What has been the individual impact of Phase One graduates of the Mastercard Foundation Scholars Program?
To date, 974 Mastercard Foundation Scholars have graduated, proudly joining the Makerere University Alumni community.
Notably, 48% of these Mastercard Foundation Scholars Program Alumni have secured formal employment, demonstrating successful integration into the workforce. Furthermore, 18% have launched their own businesses, not only creating jobs for themselves but also generating opportunities for other young people and driving local economic transformation. The Mastercard Foundation Scholars Entrepreneurship Fund (SEF) supported 46 ventures by the end of 2025, proving that start-ups are indeed a crucial solution to combating youth unemployment.
In addition, 8% of the Mastercard Foundation Scholars Program Alumni are gaining essential work experience through internships facilitated by Transition Partners. Meanwhile, 5% are pursuing further study in Master’s, Postgraduate Diploma, and PhD programmes, reflecting their commitment to personal and professional growth.
In total, 72% of the Mastercard Foundation Scholars Program Alumni are actively engaged in productive employment or entrepreneurship. This data clearly shows that investing in young people generates tangible economic and social returns.
The remaining 12% are part of other young people in Uganda with university degrees who are facing challenges entering the world of work. These young people need support and systems to translate their career navigation journeys into meaningful engagements.
What has been the impact on the Communities?
Communities have greatly benefited from the Mastercard Foundation Scholars’ Give Back initiatives, including the establishment of safe water sources, the construction of classrooms, and the planting of trees for environmental protection. These efforts reflect a commitment to empowering young people, positively impacting communities, and showcasing the potential of African universities for a sustainable future. Mastercard Foundation Scholars and Alumni implement one impact project each year on the Annual Day of Service, which allows them to showcase skills in organisation, mobilisation, and teamwork. Since 2014, Mastercard Foundation Scholars have implemented various community projects, as highlighted below.
- In 2023, Achukudu Primary School in Napak District made significant strides by constructing a two-room classroom block, complete with desks and benches, enhancing the learning environment for its students.
- In 2022, St. Katherine Primary School in Agago District contributed to its community by building a two-room classroom block alongside a new pit latrine, improving facilities for both students and staff.
- In 2021, the Bulamwaki community in Iganga District saw valuable initiatives: a borehole was completed, and 56 jerrycans were donated to local women, promoting access to clean water.
- In 2020, Mastercard Foundation Scholars made a positive impact in the Kyangwali Refugee Settlement in Kikuube by providing essential COVID-19 protective materials, distributing sanitary pads, promoting tree planting, and offering career guidance to the community.
- In 2019, efforts at Salama School for the Blind in Mukono included planting trees and erecting a protective fence around the school, creating a safer and more welcoming environment for students. At Kibaale Primary School in Mityana, activities included general cleaning, tree planting, and the completion of a two-room teacher’s residence.
- In 2018, Mastercard Foundation Scholars donated learning materials, nappies, and food items, supported feeding activities and carried out general cleaning at Kampala School for children living with disabilities.in Kampala.
- In 2017, Mastercard Foundation Scholars constructed and renovated classroom blocks, dug a rubbish pit, and cleared a community well at Muzinda Primary School, and raised awareness on hygiene at Mbuya Gizaza Community in Nakawa. Additionally, they built a wooden classroom, renovated a latrine, cleaned the area, and planted trees at St. Charles Lwanga Primary School in Mukono.
- In 2015, Mastercard Foundation Scholars planted trees, undertook general cleaning, painted the buildings, and carried out electrical installations and repairs at Kireka School of Children with Special Needs in Kampala.
- In 2014, the first cohort of Mastercard Foundation Scholars dug a rubbish pit and a borehole trench, washed children’s clothes, supported feeding activities, carried out general cleaning and compound slashing, and donated foodstuffs, nappies and laundry detergents to Mercy Child Care Centre in Wakiso.
Giving back to the community has been, and continues to be, a core aspect of the Mastercard Foundation Scholars Program, which fosters a culture of giving through individual and group initiatives. As Nelson Mandela rightly puts it:
“What counts in life is not the mere fact that we have lived. It is what difference we have made to the lives of others that will determine the significance of the life we lead”. He also championed community service, noting that “we can all do more to reach out, take care, and serve the well-being of others”.
Bernard Buteera is the Principal Communications and Public Relations Officer of the Mastercard Foundation Scholars Programme at Makerere University.
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