General
Gender Mainstreaming Directorate Tips Students on Personal Branding
“Change your mindset and stop giving reasons, which reasons don’t put food on the table. This world has two types of people; the result people and the reason people. Which one are you?” Daniel Choudry asked his audience. “The reason people will give all excuses as to why they can’t do or achieve something and end up blaming everything around them including their parents, but can’t blame themselves. The result people are those who have an “I CAN” internal dialogue and see the opportunities and possibilities in everything,” he further explained.
On Thursday, 18th April 2019, 100 students gathered in the Senate Conference Room to participate in a workshop on how to get jobs and handle life after campus. The session was organized by Gender Mainstreaming Directorate (GMD), Makerere University as part of their program of training the scholarship beneficiaries.
The Guest Speaker and Director of the Daniel Choudry Sales Institute Mr. Daniel Choudry advised the students to always have a unique identity that makes them stand out in the job market by building a personal brand.
Giving the opening remarks, the Director Gender Mainstreaming Directorate (GMD), Dr. Euzobia Mugisha Baine thanked Daniel Choudry for accepting to pass on life changing tips and advised the students to take note of every single word. She called upon the students to adopt some life principles such as integrity, patience, trust and faithfulness which may not be taught in class but are essential for any employer before he/she entrusts anyone with his/her business. Dr. Euzobia also urged the students to develop an attitude of hard work if they are to become successful.
“I know that you all want to be successful people in this country but what are you doing to achieve this? Your performance decides which position you should be; schedule yourselves and know where you are to be at any given time. Take advantage of the free time you have by doing productive things that will result in good fruits,” said Dr. Euzobia
She called for teamwork among students while at their places of work and advised them to develop passion to learn what they don’t know as well as being flexible in all situations and jobs.
“Have one thing in you that will always make you stand out and that one thing will always qualify you for a job. The bosses in those companies are looking for one unique element in you that others may not have. Always strive to build a personal brand and that brand will take you where you want to reach; have a good identity and people will look for you,” advised Mr. Choudry as he started out.
He further encouraged the students to have personal ambitions, belief and trust in even before others see the potential in them.
“There is no such a thing as a man who was born great, instead, they were just once like you and with positive mindsets, aggressiveness, good attitude and belief and trust in themselves, they stretched to be productive and became what we see and admire in them now,” remarked Daniel, citing examples such as the President H.E. Yoweri Kaguta Museveni and the Vice Chancellor, Prof. Barnabas Nawangwe.
He advised them to make good use of all networking opportunities as it helps them generate new knowledge and ideas from people who have succeeded in life. Networking, he added, also helps to create new friends and pave way for job opportunities.
Mr. Choudry further called upon the students to be persistent. He shared an example of a scientist who made the bulb but failed 99 times and only succeeded on the 100th try. He continued and encouraged them to take all the little steps that come their way other than seating back waiting for the bigger opportunities.
“It’s always better to start with the small opportunities. Sometimes you have to first get some experience for before you actually get there. Pay the price and you will get where you want to be. You can’t seat home and spend every single day watching television and doing nothing and then expect to compete for a job market with someone who has been gaining some experience elsewhere. Remember we are all competing for the same piece of cake,” he illustrated.
He condemned the act of pride, ego, attitude and foolishness exposed by the youth which characters don’t draw responsible people towards them but instead pushes them away, reminding them that only the humble succeed in life.
“Showing off prominent body features doesn’t portray sense in you, be a woman of virtue and dignity and avoid hopeless relationships. When you look smart, you attract people; being a slayer takes you nowhere but simply indicates the level of your unseriousness. To the men, it’s useless to look hot or handsome when your pocket is penniless. Don’t objectify women. If you don’t mean to be with her, don’t mess with her emotions; you need people to like you because if they don’t then they won’t give you opportunities,” Daniel advised.
He amused the audience when he stated that bosses in the job field don’t recruit based on impressive papers but rather based on the person’s ability. Here he clearly illustrated that first class degrees are not what employers are looking for as there are many people with good papers but can’t justify their performance by producing good results in their job placements.
Mr. Pade Brian from Daniel Choudry Sales Institute additionally advised students to develop hunger for jobs if they are to enter into the competitive job market. He also advised them not to undermine any job that comes their way as long as it’s a clean job.
He echoed that a degree is just a stepping stone in one’s job and tipped the students on the A life principles namely: Accept who you are; Adopt what you are; Advance what you have achieved for a better level of life; and Attitude, passion and skill in combination.
Mr. Pade also advised them to avail themselves for volunteering opportunities that come their way and avoid priotizing money at the top of everything.
“Most of you mind about money, but money comes at a certain time. Sometimes you have to volunteer as it’s through those volunteering opportunities that you will be able to get job connections that will lead you to where the money is,” advised Pade.
Ms. Justine Nakanwagi a Mak alumni thanked the Directorate for organizing the life changing seminars as they impact a lot on students’ careers. She revealed that she was once a student sponsored by Mak Gender Mainstreaming Directorate and out of similar life changing seminars, she was able to get in touch with Daniel Choudry Sales Institute and was later employed as a Senior Sales Associate.
She advised her fellow youth to have the passion to doing things they have never done and to develop goals and work hard to see that they are all fulfilled.
Article by Rachael Kanyi, Volunteer, Mak Public Relations Office
General
Are We Giving Enough Attention to the People Around Us Who Quietly Influence Lives Every Day?
By Marion Apio
On March 21, 2026, I felt a strong urge to reconnect with a close colleague and passionate leader, Owekitinisa Sylas Ruhweza Atwooki. We had not spoken since I moved to the United States to pursue my dream of becoming a journalist. The following day, I learned that he had been quietly undergoing treatment in and out of the hospital. True to his character, he had chosen to keep his condition private. I was shocked and saddened, wishing I had known earlier so I could offer support.
At first, reports from family and friends were encouraging. He had been diagnosed with malaria and low blood platelet counts and was receiving treatment. Respecting his wish for confidentiality, members of the Mastercard Foundation Scholars and Alumni community at Makerere University rallied discreetly around him.
However, on April 29, his condition worsened. He was transferred between medical facilities and underwent extensive tests, including a biopsy, as doctors searched for answers. Sadly, on May 29, Sylas passed away.
His death sparked an extraordinary outpouring of love and solidarity. Friends, colleagues, and former scholars mobilised to support his family, settle medical expenses, organise virtual vigils, and plan a dignified farewell. Hundreds gathered at St. Augustine Chapel to pay their respects. Within three days, the Mastercard Foundation Scholars and Alumni community raised approximately UGX 11 million, a testament to Sylas’ impact on countless lives.
In the days that followed, I found myself wrestling with difficult questions. In a world where we spend so much time following people online, are we paying enough attention to those quietly transforming lives around us? Why do we invest so much emotional energy in distant personalities while overlooking the people God has placed right in front of us?
Sylas lived with humility and served with grace. His death left more than 1,500 Mastercard Foundation scholars and alumni grieving, alongside many others around the world who knew him. Yet his passing also exposed a contradiction in modern life.
We live in an age of unprecedented connectivity. Uganda has millions of internet users and WhatsApp subscribers, while globally, people spend hours each day on social media. We have more tools than ever to stay connected, yet many of us are becoming increasingly disconnected from the people who matter most.
Sylas resisted this trend. Through mentorship, service, and community-building, he remained deeply present in others’ lives. While many people retreat into individual pursuits, he consistently chose connection.
This challenge is especially relevant for Mastercard Foundation scholars and alumni. Every year, young Africans leave home to pursue education and professional opportunities abroad. Distance, time zones, visa restrictions, and rising travel costs make it difficult to maintain relationships and remain actively involved in the communities that helped shape us.
For Sylas, the answer was simple: show up. Celebrate others. Offer support. Stay connected.
He never allowed geographical or personal barriers to become excuses for disengagement. Even while facing his own struggles, he invested in others. He embodied the values the Mastercard Foundation seeks to cultivate—ethical leadership, service, and community empowerment.
Sylas did not wait for a perfect platform to create change. He simply served where he was. He helped build bridges between education, culture, and professional development while remaining grounded in his values. He dreamed of creating a stronger alumni ecosystem and brought both passion and compassion to every initiative he touched.
Since his passing, social media has been filled with memories of his infectious smile and unwavering commitment to others. Those tributes reveal an important truth: people gave generously because Sylas had first given himself generously to them. People from different backgrounds, generations, and communities showed up because he had spent his life showing up for them. His legacy now challenges all of us.
The greatest tribute we can offer is not simply to mourn his loss but to continue his work. That means supporting the causes he cared about, helping the children whose education he championed, strengthening alumni networks, and pursuing the dreams we discussed with him.
The tragedy of modern life is not that we follow people online. It is that too often our attention to distant lives comes at the expense of meaningful relationships nearby. Yet strong relationships are as essential to our well-being as physical health.
As Ugandans, we take pride in our faith, culture, and sense of community. We contribute to fundraisers, attend ceremonies, and support family members in times of need. But increasingly, genuine connection is being replaced by passive digital interaction. Families and communities cannot thrive on likes, retweets, and emojis alone.
They require presence—phone calls, visits, conversations, and the willingness to notice when someone is struggling.
Before spending another hour immersed in the lives of strangers online, look around. Call the friend you have not spoken to in years. Check on a family member. Reach out to a colleague who seems withdrawn. Communities are not built by algorithms or celebrities. They are built by ordinary people who choose, day after day, to care for those within their reach.
Uganda needs more people like Sylas. At just 32 years old, he achieved what many spend a lifetime striving for. He served as Minister of Information in the Toro Kingdom and as President of the Mastercard Foundation Scholars Alumni Association in Uganda. More importantly, he dedicated himself to serving others.
While his death is deeply painful, his life remains a powerful example of how we should live. My prayers and condolences go to his family, friends, and the entire Mastercard Foundation Scholars and Alumni community.
Rest in perfect peace, Owek. Sylas Ruhweza Atwooki.
The author is a Mastercard Foundation Alumna from Makerere University and the University of California, Berkeley. She is a journalist based in Southern California and the CEO of the Debunk Media Initiative.
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