General
Social media: the modern trend of building and championing institutional brands in higher education
On 26th February 2018, the Directorate of ICT Support (DICTS) at Makerere University organised a Social Media for Higher Education Workshop to sensitize staff and students on how they can utilise social media and other digital media platforms to champion the institution’s brand amongst its stakeholders around the world.
Officially opened by the Vice Chancellor of Makerere University Prof. Barnabas Nawangwe who was represented by the Director of DICTS Eng. Kitumba Frank, the workshop also focused on discussing the important ways of how Makerere University, can embrace the professional usage of social media tools to improve its online brand as well as harmonising social media as a learning tool.
During the interactive sessions, experts in social media management, communication, Public relations, digital marketing and digital PR and ICT intelligences from both government institutions and private sector, the researchers in academia shared ideas on how the staff and student can exploit their personal social media platforms to promote, protect and market Makerere University as a brand with the aim of increasing its visibility.
In a speech read by Eng. Kitumba, The Vice Chancellor appreciated the move by the Directorate of ICT Support (DICTS) to sensitize the University community on proper representation of Makerere University as a brand online. He urged staff and students to own the University reputation and promote its work in research, innovations and other developments wherever they are.
“Social media is increasingly becoming a key online marketing tool for institutions the world over, therefore we need to ensure that Makerere University is very vibrant on social media as we embark on the move to unlock its potential,” he said.
Social Media has evolved exponentially into a powerful social engagement, business intelligence and educational tool that should be embraced by all in this information driven age. Today, companies use social media for predictive data analytics whose findings can be used for business forecasting, improving business sales and retaining customers.
Higher education institutions the world over are equally embracing social media as a research marketing tool that is able to drive user traffic to their web-portals, improve their visibility and rank as well as market their research products to a wider audience.
“Social media tools are useful for gathering, collating, accessing, managing, sharing and disseminating your work and research findings. The effective use of social media tools can also enable you to manage your online presence, develop your reputation, maximize your impact and build networks,” Prof. Nawangwe mentioned.
According to the Director, DICTS Eng. Kitumba Frank, Makerere University joined the trend of using social media with the aim of promoting its brand, protecting its image and increasing the opportunities of reaching out to its stakeholders. To achieve this wonderful milestone, the institution has been able to harmonise the existing online platform and ICT tools together with social media platforms to easily reach out to its stakeholders.
Mr. Kitumba also revealed that the University is developing a tool that will increase the staff and students interactivity on Makerere University social platforms. He therefore encouraged them to be very vibrant online and ensure that they positively represent the great brand and legacy Makerere owns.
“We are ensuring that the institution moves with the trend. We have managed to harmonise the existing tools with the social media platforms to ensure increase our interaction with the users and also market our research, innovations and other developments in academics,” he said.
Samuel Paul Mugabi, the End-User Manager at DICTS said that Social media has evolved overtime and it is more than a casual linkup. According to him, the Makerere University has therefore recognized the changing trend and adopted the service delivery model where the IT Service Management has been streamlined to fit the social media trend and online interactivity among end users.
“We have improved the quality and consistency of the IT support experience for students, faculty and staff using various electronic touch points such as email, phones, CRM and Help-Desk tools. As the end user unit, we are in the process of repackaging data to fit our users’ interest and ensure that the message produced, effectively communicates across all the university platforms. We are working hand in hand with the Makerere University Public Relations Office to ensure that Makerere University maintains its relevancy through its digital platforms,” he explained.
Engaging the audience on the importance of institutional branding, the Brand and Marketing Officer of Makerere University Mr. Agaba Issa Magabo said that branding helps institution to attract Government support for institutional plans, to continue attracting partnerships from both local and international agencies and to maintain the confidence of alumni especially the would-be donors that their alma mater still “rocks”.
“If you are to attract local and international finances, you must behave in a certain unique, uniform and authentic way that will catch the funder’s eyes and then entrust you with his money. This means you need to have an authentic brand that is popular and respected,” he said.
He cautioned staff and students who misrepresent and misuse the university brand saying that it does not only affect the university as an institution but also tarnishes their names.“For many years Makerere University has been branded as an institution of strikes, this has strongly tarnished its image and reputation. The negative reports in the media have done more harm than good to the institution’s image and has inflicted a big damage on its market. But remember this is our institution, which needs our protection. Let us enjoy its legacy through building and maintaining its brand that it has held for centuries as we build for the future,” he said.
Reiterating the need to manage content when communicating a powerful brand, the Makerere University Senior Public Relations Officer Ms. Ritah Namisango urged students and staff to always make a background check on the content they post about the institution. According to her, relevant and valuable content will always attract, engage and drive the audiences to follow the institution’s work hence creating traffic on the platforms. She appealed to staff and students to always defend and protect the institution’s image when interacting with their personal social media platforms.
“Our actions should support our institution. We should represent Makerere University positively as a good brand. Change starts with YOU. Be the change that you want to see. Communicate responsibly especially on social media.” she stated.
In a presentation on ‘how the media has improved our professional call a case study of WhatsApp, Dr. Paul Birevu Muyinda, said that social media tools such as WhatsApp have potentials to provide cooperation, increase social interaction, interest and motivation, sense of belonging, academic success, student-student and student-teacher interaction. The tools also support learning anytime and anywhere, provide peer support, feedback, and allow for sharing of information in education.
He however, noted that despite their relevancy, many tutors have met challenges while using social media to reach out to their students. “Concerns towards privacy and security, losing attention, getting beyond the limits in personal relations, use of slang language, and negative effects on academic life arising from excessive use of social media have been cited while tutors try to reach out to students via social media,” he stated.
Mr. Mathias Ssemanda a Digital Marketing Specialist said digital Marketing varies greatly depending on institutions interests and values. According to him, higher education institutions are often caught in the crosshairs of upholding history and tradition and moving forward into the future with students. This makes it vital that their social media marketing efforts comprise part of a larger strategy focused on the overall institutional brand.
Ssemanda said that as social networks continue to advance and meld into aspects of everyday life, the academic world is determining the way in which these digital tools can work to educational advantage in correlation with conventional methods.
“The intended core of social media is communication, providing great opportunities for those within the education industry to connect, share and learn. Digital marketing builds and maintains the customer relationship through online activities. When well-managed, digital marketing can put the consumer in control, provides convenience, drives the brand loyalty, reduces the selling cycle and captures customers that are searching on the Internet for answers,” he said.
Taking the audience through social media threats, risks and security, the Director Cyber-Crime Unit in the Uganda Police Mr. Haguma Jimmy said many people have become victims of social media threats and crime in Uganda. According to Mr. Haguma, over the years the Uganda Police has registered several cases of cybercrime such as cyber rape, conmen online, destruction of relevant information by security threats, illegal hackers among others.
He therefore advised Ugandans to adopt the best social media practices and also familiarize themselves with the laws that govern social media in Uganda. “Many laws have been put in place to regulate the social media environment, take time and read them so that you know your position while using social media. Do not open any emails from untrusted sources. Do not give offers from strangers the benefit of the doubt. Lock your laptop/Phone whenever you are away. Purchase anti-virus software. Read your company’s privacy policy to understand under what circumstances you can or should let a stranger into the building. Set strong passwords,” Mr. Haguma said.
Article and photos by: Proscovia Nabatte, Mak-Public Relations Office
General
Strengthening South-South Academic Partnerships: Makerere University and Binary University Chart a Strategic Path for Innovation, Entrepreneurship and Women’s Leadership
A New Chapter in Uganda–Malaysia Higher Education Collaboration
Makerere University has started preliminary discussions with Binary University of Management and Entrepreneurship (Malaysia) to deepen its global partnerships through high-level engagements, aimed at fostering innovation-driven education, entrepreneurship, and women’s leadership. Chaired by the Deputy Vice Chancellor for Academic Affairs, Prof. Sarah Ssali, the meeting explored a structured framework for collaboration that responds to Uganda’s urgent need for skills development, job creation, and industry-aligned learning.
This emerging partnership reflects a shared vision: to move beyond traditional academic models towards a practical, industry-integrated, and entrepreneurship-focused education system that equips graduates with real-world skills and global competitiveness.
Responding to Uganda’s Employment Challenge Through Entrepreneurship
“While chairing the meeting, Prof. Sarah Ssali noted that Makerere University and other Universities, together, currently graduate over 35,000 students annually, yet the private sector creates only about 700 new jobs per year. With an expanding population and intense job competition, where a single vacancy can attract over 4,000 applicants, the urgency for alternative employment pathways is clear.
Makerere’s Innovation Hub and Centre for Entrepreneurship have become critical pillars in addressing this challenge. Through platforms such as the Innovation Expo, now in its third edition and featuring over 600 student exhibitions, the university continues to nurture problem-solvers, innovators, and job creators. This ecosystem aligns strongly with Binary University’s entrepreneurial philosophy, making the Centre for Entrepreneurship a natural anchor point for collaboration.
Binary University’s Industry Specialist Professional (ISP) Model
Binary University brings a unique global model that directly integrates industry practitioners into the classroom. Its Industry Specialist Professional (ISP) programme, operational since 1999, ensures students graduate with skills tailored to specific industry needs. Industry experts with decades of practical experience teach across disciplines such as: Artificial Intelligence and Data Analytics, Oil and Gas, Renewable Energy, Engineering, Film and Media Production to mention but a few.
“ With over 10,500 practising entrepreneurs in its ecosystem in Malaysia, Binary offers students direct mentorship and exposure to active business environments, ensuring graduates are not only employable but also entrepreneurial.” Tan Sri Dato Professor Joseph Adaikalam, the Executive Chairman and Founder, Binary University of Management and Entrepreneurship, noted.
Key Areas of Proposed Collaboration
The discussions outlined a structured and scalable partnership model anchored on the following areas:
1. Dual and Joint Degree Programmes
- 2+2 Joint Bachelor’s Degrees in specialised fields through an International Department structure.
- 1+1 Joint Master’s Programmes including: MBA for Engineers, Renewable Energy MBA and Semiconductor MBA
- Dual award systems to ensure international recognition and student mobility.
2. PhD and Staff Development Programmes
- Winter/Summer PhD models in Renewable Energy and Waste Management
- Nominated students to benefit from 50% tuition waivers
- PhD pathways tailored for academic staff development
3. Executive Development Programmes (EDPs)
High-impact, short-term programmes targeting senior leaders, featuring joint certification with a focus on AI for CEOs, Global Issues & Entrepreneurship. These EDPs are designed to empower leaders with strategic insight into global trends, innovation, and entrepreneurship.
Placing Women’s Leadership at the Centre
A key pillar of the proposed collaboration is engagement with Malaysia’s Centre for Women’s Leadership (CWL), which focuses on empowering women through entrepreneurship and gender compliance mechanisms.
Puan Sri Datin, Prof. Dr. Rohini Devi, the co-founder and Vice Chairman, Binary University, highlighted the unique opportunities this partnership presents for a Joint women’s leadership training initiative, feminist academic exchanges, gender-responsive entrepreneurship models and an initiative to strengthen Makerere’s Institute of Gender Studies as a regional hub.
This aligns with Malaysia’s progressive gender compliance policies for public funding and women’s leadership development, a model that holds strong relevance for African institutions.
Learning from Regional and Global Best Practices
The meeting underscored valuable lessons from global contexts, including Nigeria’s model, where every graduate leaves with a practical vocational skill, Zambia’s Winter-Summer academic model with tuition waivers, Malaysia’s government investment in higher education and entrepreneurship
These case studies reinforce the need for practical skills as survival tools while graduates transition into formal employment or entrepreneurship.
A Win-Win Partnership for the Future
This collaboration is envisioned as a mutually beneficial model that complements Makerere’s academic strengths while leveraging Binary’s industry-driven approach. It will enhance student mobility, staff exchange, joint research, innovation transfer, and entrepreneurship development, all while maintaining strong quality assurance mechanisms.
As Makerere University continues to reimagine higher education in a rapidly changing world, this partnership signals a transformative shift towards globally competitive, innovation-led, and socially responsive learning systems.
With optimism and strategic intent, both institutions commit to open dialogue, structured implementation, and long-term impact. The Makerere-Binary partnership stands as a powerful example of how South-South collaboration can redefine education, accelerate entrepreneurship, and empower future leaders, especially women, for Africa’s development trajectory.
Caroline Kainomugisha is the Communications Officer, Advancement Office, Makerere University.
General
Strengthening the Makerere–Nottingham Trent University Partnership: Building More Legs on a Stable Chair
On 21st November, 2025, the Deputy Vice Chancellor, Academic Affairs, hosted a delegation from the Nottingham Trent University (NTU). The meeting underscored the need to re-model what purposeful, equitable and future-oriented international collaboration can look like between Universities. What began as a 15 year focused engagement in Public Health is set to evolve into a mature, multi-dimensional partnership guided by a shared commitment to knowledge exchange, cultural sensitivity, innovation and community transformation. With the current Memorandum of Understanding (MoU) running until 2028, now in its third iteration, both institutions are deliberately reimagining the next phase of collaboration, extending its impact over the next 15 years and beyond.
Moving Beyond Public Health: A Broader Vision for Collaboration
While past collaborations have significantly advanced areas such as community health, microbial research, leadership among health managers and non-communicable diseases, the future partnership envisions a more diversified and resilient framework.
Prof. Neil Mansfield, the Executive Dean, Research and International Reputation, NTU, noted that this growth strategy is anchored in building additional “legs” onto the partnership chair; creating stability through cross-disciplinary engagement involving the School of Science and Technology, Department of Engineering, Business School, the Makerere University Gender Institute, and the creative arts at both Universities.
The expanded scope reflects a shared belief that sustainable development and innovation demand integrated approaches that bring together engineers, social scientists, anthropologists, business leaders, climate scientists and creatives among others disciplines.
Equitable Partnership as a Guiding Principle
Both institutions reaffirmed the importance of equitable partnerships that prioritise shared ownership, mutual benefit and contextual relevance.
Prof. Linda Gisbon, Director, Global Public Health, NTU highlighted the importance of the shared ownership model for joint projects. She further noted that this approach has already gained scholarly recognition through published work advocating for afro-centric collaboration models, positioning the partnership as a benchmark for ethical international engagement.
The NTU–Makerere shared ownership model ensures that all projects are jointly created, jointly led and jointly benefitted from. Both institutions participate equally in decision-making, resource management, knowledge generation and dissemination, ensuring the partnership strengthens capacity on both sides rather than reproducing unequal power dynamics.(Gibson et al., 2023)
Engineering Innovation and Entrepreneurial Readiness
Dr. Hellen Karditsas, a senior lecturer at NTU, extensively shared about a possible flagship proposal which could be integrated within the expanded collaboration.
“NTU’s Engineering Challenge is an intensive three-week program engaging first- and second-year students in real-world product development. Students, supported by academic staff, conceptualise solutions, develop business models and transform ideas into market-ready products.” She noted.
Dr. Hellen, concluded by sharing that the Challenge engages students and staff from disciplines such as Mechanical, Electrical, Sport, Biomedical and Aerospace Engineering, this initiative exposes participants to the full innovation ecosystem, nurturing a generation of engineering entrepreneurs equipped for both industry and enterprise.
Prof. Sarah Ssali complimented the conversation when she noted, the growing interest in anthropological engineering and vernacular architecture – an interdisciplinary lens that examines how cultural practices and people’s way of life shapes their construction techniques and designs.
She further noted that, by recognising that “development is anti-people” when detached from lived realities, this partnership should seek to integrate cultural sensitivity into infrastructure design, ensuring that modernisation aligns with community needs and values.
Expanding into Arts, Design and Creative Industries
Another strategic leg of the partnership is strengthening ties between NTU and Makerere’s School of Performing Arts and Film. Plans include equipment-sharing initiatives, joint creative labs and collaborative production spaces aimed at enhancing capacity, storytelling and community engagement through visual and performing arts. These collaborations will also support public health communication through creative multimedia approaches and capacity building.
During the meeting, Makerere University Press partnerships and writing summer schools were also proposed to nurture scholarly publishing, academic writing and creative expression, further strengthening intellectual exchange between the two institutions.
Future projects will continue to integrate sociologists, anthropologists and social scientists to shape interventions that are not only technically sound but socially responsive and culturally aware.
Industry Linkages and Global Networks
Recognising the importance of industry engagement, the partnership seeks to connect with British-owned companies operating in Uganda as well as Ugandan enterprises with footprints in the UK. These linkages will enable practical learning opportunities, internships, applied research and joint innovation ventures.
Exchange visits for business students will also be prioritised to foster global exposure, entrepreneurial thinking and cross-cultural competence, equipping students to operate in increasingly interconnected economies.
A Partnership for the Future
The future Makerere–NTU collaboration will be defined by diversity, scalability and shared vision. By pulling together multiple schools and centres from Business and Natural Sciences to Engineering, Gender Studies and the Creative Arts the partnership is positioned to evolve into a holistic, long-term platform for knowledge production, innovation and people-centred development.
As both institutions reaffirm their commitment to constructive dialogue, joint planning and continuous evaluation, this partnership stands as a testament to how international cooperation can move beyond transactional engagement into transformative, sustainable impact.
In building more legs onto the partnership chair, Makerere University and Nottingham Trent University are not only strengthening institutional ties – they are shaping a resilient model for global academic collaboration that is equitable, agile and firmly rooted in shared purpose.
Reference;
Gibson, L., Ikhile, D., Nyashanu, M. & Musoke, D., 2023. Health promotion research in international settings: A shared ownership approach for North-South partnerships. In: L. Potvin & D. Jourdan, eds. Global Handbook of Health Promotion Research. Vol. 3: Doing Health Promotion Research. Cham: Springer International Publishing, pp.263-272.
Caroline Kainomugisha is the Communications Officer, Advancement Office, Makerere University.
General
Makerere University Hosts Delegation from Nottingham Trent University to Deepen Collaborative Ties
Makerere University has hosted a delegation from Nottingham Trent University (NTU) for high-level discussions focused on strengthening and expanding the long-standing collaboration between the two institutions. The team that was received by Prof. Sarah Ssali, the Deputy Vice Chancellor in charge of Academic Affairs was led by Prof. Neil Mansfield, the Executive Dean for Research and International Reputation, accompanied by Dr. Helen Karditsas, a senior lecturer in the Department of Engineering; Prof. Linda Gibson from Global Public Health at NTU; Ms. Mazeda Hossain, Director of the Eastern Africa Centre; and Dr. Damilola Omodara, Senior Lecturer in Public Health.
For over fifteen years, NTU has maintained a strong partnership with the Makerere University School of Public Health, working in areas such as community health, leadership development among health managers, and research on non-communicable diseases. This collaboration has supported student mobility, staff exchanges, and joint research initiatives that have contributed significantly to capacity building on both sides.
During the meeting, the NTU team expressed readiness to broaden this relationship beyond public health, noting that the existing achievements offer a strong foundation for expansion. Their vision is to build an interdisciplinary collaboration that brings together multiple colleges and fields of expertise, including engineering, environmental sciences, business, arts, and digital media. The team emphasized that diverse academic partnerships offer more stability and create wider opportunities for innovation, student training, and impactful research.
NTU is now seeking to establish a broader, university-wide Memorandum of Understanding (MoU) that will enable the two institutions to explore a wider range of synergies across disciplines. This approach is expected to make future collaborations more flexible, allowing different units to initiate joint projects, exchange programs, and research activities under one institutional framework.
Prof. Ssali welcomed the delegation and affirmed Makerere University’s commitment to deepening partnerships that strengthen teaching, research, and community engagement. She noted that an interdisciplinary model is essential for addressing emerging global challenges, and highlighted opportunities in areas such as climate science, engineering innovation, creative arts, and publishing.
The visit forms part of ongoing efforts to position Makerere University as a hub for impactful global collaborations that advance academic excellence and societal transformation.
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