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Researchers call for more Govt. intervention to boost domestic tourism

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Following a study on “Promoting Domestic Tourism in Uganda, An Assessment of Economic Significance and Opportunities for Tourism Stakeholders in Uganda” researchers have advised the government to increase funding to the tourism sector in an effort to promote and grow domestic tourism. One of the biggest hindrances to domestic tourism, as noted in the study, is poverty. Many Ugandans cited the low income levels for failure to undertake domestic tourism. The researchers noted that with government support, locals would be able to get subsidy rates to allow them to travel and see the beauty that Uganda has to offer.

Dr. Peter Babyenda speaks during the dissemination workshop. “Promoting Domestic Tourism in Uganda, An Assessment of Economic Significance and Opportunities for Tourism Stakeholders in Uganda", Conference Hall, Level 2, School of Business, College of Business and Management Sciences (CoBAMS), Makerere University, Kampala Uganda, East Africa.
Dr. Peter Babyenda speaks during the dissemination workshop.

While presenting the study findings, Dr. Peter Babyenda noted that domestic tourism has been neglected both as an area of research and as an avenue for economic growth and development. The neglect is largely due to the popular assumption that tourists invariably originate from distant lands and other cultures, with the consequence that domestic travelers are sometimes discounted as tourists. Although the importance of developing domestic tourism has been recognized, the absence of a comprehensive enabling environment has left this segment of the market lagging. According to the researchers, in Uganda, tourism investment targets mainly the affluent tourists from western countries, and domestic tourism only comes up as a passing concern when international tourism is on the decline, especially during low seasons, and threats to international tourism, especially epidemic disease outbreaks and global economic recessions. However, domestic tourism has been gaining momentum, with the Uganda Tourism Board launching marketing campaigns aimed at attracting Ugandans to take up domestic tourism. Whereas Ugandans have limited purchasing power, campaigns urging tour operators and hotels to reduce rates for domestic travelers to encourage them to take up holidays during the low season are paying dividends. However, despite such initiatives, there are few clear studies that address why domestic tourism is low, with little complete research being done on what contributes to domestic tourism’s presence in the country. Therefore, the present study not only sought to explore the factors that hinder Ugandans from participating in domestic tourism but also sought to provide a framework on which domestic tourism policies and promotional tools can be founded. It was also intended to suggest measures to stakeholders in the sector to develop domestic tourism.

The findings indicate that the majority (62.2%) of Ugandans have not toured because tourism is considered costly, the majority of them have low incomes (poor), and they do not have enough time to tour, especially those who are employed. Other hindrances include inadequate information about the tourism sites, what is offered, and the costs involved. The results further show that improving tourism roads, subsidizing the sector in terms of costs, and increasing domestic advertising could increase their probability of touring domestically. Having specific packages for Ugandans, East Africans, and the rest of the world is another key factor in promoting domestic tourism. We can take an example of similar programs from Kenya: Tembeya Kenya. Can we have separate, relatively cheaper packages for Ugandans? Can we involve young people in promoting domestic tourism?  The findings of this study, therefore, provide appropriate avenues through which domestic tourism can be developed for sustainability and provide knowledge on how several factors affect and influence Ugandans’ participation in domestic tourism. Domestic tourism has several indirect benefits, such as making tourism sites financially stable and thus able to maintain workers and the cleanliness of the sights, supporting other sectors like agriculture and transport, and hence leading to increased government revenue.

Speaking at the dissemination workshop on December 13, 2023, the Dean of the School of Economics, Prof. Ibrahim Mike Okumu, congratulated the research team, saying it is through research that the academicians can be deemed relevant within the policy space.  Prof. Okumu said the country has diverse tourist attractions, starting with the kingdoms and across the country, and a rich culture.

“Uganda is one of the most biodiverse countries in the world. It has a plethora of traditions by virtue of the kingdoms that make up Uganda,” he said. 

He shared that some of the initiatives that are imperative for us to be in a position to sell tourism products domestically include digitalization. He said it would be a good idea for the country’s tourism information to be only a click away. Prof. Okumu also emphasized the importance of promoting sustainable tourism practices. He suggested that the country should prioritize initiatives that minimize the negative impact of tourism on the environment and local communities. Additionally, he highlighted the need for effective marketing strategies to attract both domestic and international tourists, such as leveraging social media platforms and collaborating with travel influencers. Prof. Okumu also called for the need to streamline service providers across the value chain and to improve the overall tourist experience through better infrastructure and customer service. The tourism industry, he said, can be exploited to address the issue of youth unemployment.

Mr. Ezra Byakutangaza, the representative of Mak RIF, the funding agency, appreciated the researcher for the time put in to conduct the study. He thanked the government of Uganda for the research funding given to Makererere University through RIF. He also commended the researchers for their dedication and commitment to finding solutions that can be implemented effectively.

Research team: John Bbaale Mayanja, Peter Babyenda, Stevens Mwalye, John Mutenyo and Rose Nakimu

Betty Kyakuwa
Betty Kyakuwa

Business & Management

PIM CoE Magazine Issue 1: Jul-Dec 2024

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Cover page of the Public Investment Management Center of Excellence (PIM CoE) Magazine Issue 1: July - December 2024. College of Business and Management Sciences (CoBAMS), Makerere University, Kampala Uganda, East Africa.

The Public Investment Management Center of Excellence (PIM CoE) was conceived as a result of the 2016 PIM Diagnostic study done by the World Bank and Ministry of Finance Planning and Economic Development with support from Makerere University School of Economics that discovered inefficiencies in PIM in Uganda.

This report highlights the work, achievements and prospects of the Center. The Center plans to start offering Advanced level training through Post Graduate Diploma (PGD) in PIM and Master of Science in Economic and Investment Modelling (MEIM). I am pleased to introduce this report to the public for use by all stakeholders.

I would like to appreciate PIM CoE Secretariat, partners, staff and well-wishers for technical support, daily running of the Center and their role in the realization of these achievements.

Special thanks go to Ministry of Finance, Planning and Economic Development, National Planning Authority, Cambridge Resources International (CRI) and Makerere University for the overwhelming support rendered towards the development of the Center.

Prof. Edward Bbaale
Principal & Principal Investigator, CoBAMS/PIM CoE

Betty Kyakuwa
Betty Kyakuwa

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Somali Officials Complete Executive Training in Infrastructure Asset Management at CoBAMS

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Prof. Edward Bbaale (Seated 2nd Left) with training facilitators and the six Somali Government officials pose for a group photo. Six Somali government officials three-day Executive Training in Infrastructure Asset Management, held at Public Investment Management Centre of Excellence (PIM CoE), College of Business and Management Sciences (CoBAMS), funded by the United Nations Capital Development Fund (UNCDF), 27th-29th January 2025, aimed to enhance regional capacity in infrastructure planning and management, Yusuf Lule Central Teaching, Makerere University, Kampala Uganda, East Africa.

Six Somali government officials have successfully completed a three-day Executive Training in Infrastructure Asset Management, held at Makerere University’s Public Investment Management Centre of Excellence (PIM CoE). The training, funded by the United Nations Capital Development Fund (UNCDF), took place from January 27 to 29, 2025, and aimed to enhance regional capacity in infrastructure planning and management.

The training brought together senior civil servants and policymakers from Somalia, equipping them with practical knowledge and strategies for sustainable infrastructure asset management. It also fostered valuable cross-border collaboration, facilitated by UNCDF Uganda, which played a crucial role in connecting Makerere University with the Government of Somalia.

Left to Right: Prof. Edward Bbaale, PIM CoE Manager-Dr. John Sseruyange and some of the officials follow proceedings. Six Somali government officials three-day Executive Training in Infrastructure Asset Management, held at Public Investment Management Centre of Excellence (PIM CoE), College of Business and Management Sciences (CoBAMS), funded by the United Nations Capital Development Fund (UNCDF), 27th-29th January 2025, aimed to enhance regional capacity in infrastructure planning and management, Yusuf Lule Central Teaching, Makerere University, Kampala Uganda, East Africa.

The program was delivered by experienced faculty from Makerere University’s College of Business and Management Sciences (CoBAMS), alongside experts from the Ministry of Finance, Planning and Economic Development (MoFPED) and the Uganda National Roads Authority (UNRA). A special session was also led by the Makerere University Bursar, offering practical insights into financial management in infrastructure projects.

Speaking at the opening of the training, Mr. Ncube Mkhululi, the Regional Technical Advisor for UNCDF emphasized the importance of infrastructure asset management in driving sustainable economic growth. He highlighted UNCDF’s commitment to supporting capacity-building initiatives in developing economies, noting that effective infrastructure planning and management are critical to national development. He also expressed confidence in Makerere University’s expertise in delivering high-impact executive training programs for government officials.

Principal CoBAMS-Prof. Edward Bbaale (Right) presents a certificate to one of the officials. Six Somali government officials three-day Executive Training in Infrastructure Asset Management, held at Public Investment Management Centre of Excellence (PIM CoE), College of Business and Management Sciences (CoBAMS), funded by the United Nations Capital Development Fund (UNCDF), 27th-29th January 2025, aimed to enhance regional capacity in infrastructure planning and management, Yusuf Lule Central Teaching, Makerere University, Kampala Uganda, East Africa.

During the closing ceremony, Prof. Bbaale Edward, the Principal of the College of Business and Management Sciences expressed gratitude to all partners, including UNCDF, Makerere University management, and the PIM CoE faculty, for their commitment to making the training a success. He emphasized Makerere University’s ongoing efforts to internationalize its research-led agenda, positioning itself as a hub for regional knowledge exchange.

UNCDF Program Manager, Mr. Joel Mundua, the commended the participants for their dedication and encouraged them to share the acquired knowledge with fellow officials in Somalia. This was reaffirmed by one of the participants, who pledged to apply and disseminate the learnings within their respective departments.

UNCDF Program Manager0Mr. Joel Mundua (Left) and UNCDF Program Officer-Mr. Sunday Denis Aliti (Right). Six Somali government officials three-day Executive Training in Infrastructure Asset Management, held at Public Investment Management Centre of Excellence (PIM CoE), College of Business and Management Sciences (CoBAMS), funded by the United Nations Capital Development Fund (UNCDF), 27th-29th January 2025, aimed to enhance regional capacity in infrastructure planning and management, Yusuf Lule Central Teaching, Makerere University, Kampala Uganda, East Africa.

Mr. Sunday Denis Aliti, the Program Officer at UNCDF highlighted the importance of ensuring that infrastructure asset management strategies are practical, adaptable, and aligned with national development goals. He commended Makerere University for its leadership in knowledge transfer and regional training and encouraged continued collaboration between universities, governments, and international development partners to strengthen institutional capacity.

Dr. John Sseruyange, Manager of the PIM CoE, applauded both the participants and the expert trainers who contributed to the program. He reiterated the Centre’s commitment to advancing infrastructure asset management through continued training and collaboration with regional stakeholders.

As the training concluded, participants departed with valuable insights and practical tools to improve infrastructure management in Somalia and beyond. The success of this initiative highlights Makerere University’s role as a leading institution in public investment management, fostering capacity-building efforts that drive sustainable development across Africa.

Betty Kyakuwa
Betty Kyakuwa

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Staff of School of Statistics undertake training in Data Science

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Dr. Margaret Banga (2nd Row Right) with participants and facilitators at the kick-off of the training. Statistics and Data Science (SDS) Working Group training to build capacity in Artificial Intelligence (AI) and Machine Learning (ML) among its members kick off Monday, 20th January 2025 facilitated by experts from Uganda Revenue Authority (URA), Housing Finance Bank, and the School of Statistics and Planning (SSP), Makerere University, Kampala Uganda, East Africa and will run until 24th January 2025. Participants are being equipped with a wide range of skills, covering topics such as text mining, unsupervised learning, neural networks, Geographic Information Systems (GIS), and more.

The Statistics and Data Science (SDS) Working Group training kicked off on Monday, 20th January 2025, and will run until 24th January 2025. This training, an initiative by the college, aims to build capacity in Artificial Intelligence (AI) and Machine Learning (ML) among its members.

Participants are being equipped with a wide range of skills, covering topics such as text mining, unsupervised learning, neural networks, Geographic Information Systems (GIS), and more. The training is facilitated by expert data scientists from the Uganda Revenue Authority (URA), Housing Finance Bank, and the School of Statistics and Planning (SSP).

The SDS Working Group comprises academic staff at the School of Statistics and Planning (SSP) whose research interests focus on statistical learning and AI.

Some of the participants follow proceedings. Statistics and Data Science (SDS) Working Group training to build capacity in Artificial Intelligence (AI) and Machine Learning (ML) among its members kick off Monday, 20th January 2025 facilitated by experts from Uganda Revenue Authority (URA), Housing Finance Bank, and the School of Statistics and Planning (SSP), Makerere University, Kampala Uganda, East Africa and will run until 24th January 2025. Participants are being equipped with a wide range of skills, covering topics such as text mining, unsupervised learning, neural networks, Geographic Information Systems (GIS), and more.

On January 21, 2025, Mr. Kiyingi Simon Peter and Mr. Tusubira Brian from URA led an engaging session on the practical applications of machine learning algorithms in day-to-day activities. They demonstrated how components fed into ML models are used to classify taxpayers into high-risk and low-risk categories, showcasing the transformative potential of AI in optimizing operations.

Dr. Margaret Banga, the Dean of the School of Statistics and Planning (SSP), emphasized the transformative impact of the training on both the academic and professional development of the participants. She commended the expert trainers from the Uganda Revenue Authority (URA) and other partnering institutions for their practical and insightful contributions to the sessions. Dr. Banga noted that the training is a significant step toward enhancing the teaching methodologies and research capabilities of the faculty. “By equipping our staff with advanced skills in Artificial Intelligence and Machine Learning, we are empowering them to deliver cutting-edge knowledge to our students and conduct impactful research that addresses real-world challenges,” she remarked.

Dr. Margaret Banga (2nd L) with participants. Statistics and Data Science (SDS) Working Group training to build capacity in Artificial Intelligence (AI) and Machine Learning (ML) among its members kick off Monday, 20th January 2025 facilitated by experts from Uganda Revenue Authority (URA), Housing Finance Bank, and the School of Statistics and Planning (SSP), Makerere University, Kampala Uganda, East Africa and will run until 24th January 2025. Participants are being equipped with a wide range of skills, covering topics such as text mining, unsupervised learning, neural networks, Geographic Information Systems (GIS), and more.

The training is a testament to the SSP’s forward-thinking approach to education and research in statistics and data science. The integration of topics such as neural networks, text mining, and Geographic Information Systems (GIS) underscores the need for multidisciplinary expertise in an increasingly data-driven world. Dr. Banga highlighted that this capacity-building effort aligns with the college’s strategic objectives of fostering innovation and staying ahead in the rapidly evolving fields of data science and statistical learning.

The Dean further stressed the importance of partnerships with organizations like the Uganda Revenue Authority and Housing Finance Bank, which provide invaluable industry perspectives. These collaborations ensure that academic training is not only theoretical but also applicable to practical challenges in sectors such as taxation, finance, and public administration.

In conclusion, Dr. Banga reaffirmed her commitment to continuous learning and development within the School of Statistics and Planning. She expressed confidence that the knowledge gained through the training would translate into improved academic delivery, enriched research output, and a stronger contribution to societal and economic transformation through the application of advanced data science methodologies.

Betty Kyakuwa
Betty Kyakuwa

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