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Persuasion-an effective tool to communicate research for social change

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The Executive Director for National Planning Authority (NPA) Dr. Joseph Muvawala has highlighted the importance of using persuasion to communicate research for social change. This was during the Makerere University PhD Convention held on 14th November 2019 under the theme; “Communicating Research for Social Change.”

Speaking to Makerere University Postdoctoral Fellows, Dr. Muvawala said that while research is an instrumental factor in causing social change for development, its communication and delivery can either yield positive or negative results. He was much concerned about the vast amount of research that remains unutilized largely due to weak communication procedures when he suggested persuasion as an effective communication tool, researchers can adopt during the dissemination process of their findings.

“Persuasion can shape and reinforce the response of your audience by altering their beliefs, attitudes, intentions, motivation and behaviors. It also helps the researcher to drive his or her audience towards a certain direction,” he said.

He pointed out the critical modes of persuasion developed by Aristotle and how they can be used to effectively communicate research for social change: The three modes are;

Pathos: emotional appeals designed to arouse feelings among the recipients. Emotional appeals are effective when you are trying to influence a behavior or when you want your audience to take immediate action.

Ethos: the credibility of a researcher/ speaker. This includes three dimensions; competence, trustworthiness and dynamism.

Logos:   the reasoning, logic and rationality behind the research paper and answers to questions of what is stated.

The Director of Research and Graduate Training Prof. Buyinza Mukadasi handing over a cap and a tie to the Geust Speaker of the day Dr. Joseph Muvawala. on the Left is the President of the PhD Fellows Mr. Simon Peter Okiror.

“To anticipate the reader’s expectations, the author must ensure credibility and authority while undertaking research. His work should reflect well contextualized and evidence based recommendations. the information to be disseminated  should have relevant, specific, unbiased and credible facts which are also warranted by citations,” he stated.

Dr. Muvawala outlined some of the research communication strategies for social change and these included;

  • Providing a clear, concise and defined thesis
  • Providing a clear, organized and conceptualized structure/framework
  • Ensuring logical and well-controlled progression of ideas
  • Using meaningful transitions and strong sentence-to sentence connections
  • Building strong introductions
  • Constructing a well-developed argument with strong evidential support
  • Building strong conclusions
  • Using purposeful and precise word choice

The PhD Convention is an annual event organized by the Directorate of Research and Graduate Training in conjunction with the PhD Forum at Makerere University. According to Mr. Simon Peter Okiror, the President of the PhD Fellows, the PhD Convention presents a platform for both late and early stage PhD students to reflect on their identified research topics.

“The convention also aims at establishing a supportive worldwide community of doctoral students and promoting social and intellectual interactions among students and researchers from academia, industry and government,” he said.

The Director of Research and Graduate Training Prof. Buyinza Mukadasi who is also the Patron of the PhD Fellows at Makerere University recognized the PhD Convention as an important platform to discuss how the on-going research output at Makerere University can be translated into policy that will socially, economically and politically empower the citizens of Uganda to lead better lives.  He stressed that the day’s theme; “Communicating Research for Social Change” rightly depicts the role that Makerere University has to play in national and regional development.

“The challenges to society today are increasingly becoming more complex in a world that is witnessing emerging and re-emerging development challenges resulting from health-related epidemics and pandemics, climate change, energy and renewable energy concerns, natural disasters, food insecurity, human rights abuse and conflict and insecurity among others.  Makerere University continues to address these challenges through impact oriented research,” he said.  

The Guest Speaker of the day, Dr. Joseph Muvawala posing for the photo with some of the PhD fellows.

According to Prof. Buyinza, the current drive by Ugandan Public Universities to quickly transition into centre of excellence in graduate training is a commendable sustainability plan.  He mentioned that the ultimate benefit of research lies not only in the generation of new knowledge but also in the translation of knowledge into technologies, interventions and strategies effectively and appropriately delivered to the communities.

He applauded the Government of Uganda for recognizing the crucial role of Universities as vital sources of new knowledge and innovative thinking when he said, “The government-funded initiative to strengthen doctoral training and supervision and to develop the institutional capacity of participating universities to conduct and lead internationally-competitive, cutting-edge research will go a long way in supporting Makerere University to realize its vision and strategic goals, 2020-2030.”

Over 100 students presented their research work, proposals and research topics for constructive feedback.

Article by Mak Public Relations Office
 

 

Proscovia Nabatte

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Strengthening South-South Academic Partnerships: Makerere University and Binary University Chart a Strategic Path for Innovation, Entrepreneurship and Women’s Leadership

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A group photo from the left; Puan Sri Datin, Prof. Dr. Rohini Devi, Tan Sri Dato Professor Joseph Adaikalam, Prof. Barnabas Nawangwe, Prof. Sarah Ssali and Al‑Haj Habib Kagimu, Honorary Consul to Malaysia. Makerere University has started preliminary discussions with Binary University of Management and Entrepreneurship (Malaysia) to deepen its global partnerships through high-level engagements, aimed at fostering innovation-driven education, entrepreneurship, and women’s leadership, Main Building, 21st November 2025, Kampala Uganda, East Africa.

A New Chapter in Uganda–Malaysia Higher Education Collaboration

Makerere University has started preliminary discussions with Binary University of Management and Entrepreneurship (Malaysia) to deepen its global partnerships through high-level engagements, aimed at fostering innovation-driven education, entrepreneurship, and women’s leadership. Chaired by the Deputy Vice Chancellor for Academic Affairs, Prof. Sarah Ssali, the meeting explored a structured framework for collaboration that responds to Uganda’s urgent need for skills development, job creation, and industry-aligned learning.

This emerging partnership reflects a shared vision: to move beyond traditional academic models towards a practical, industry-integrated, and entrepreneurship-focused education system that equips graduates with real-world skills and global competitiveness.

Responding to Uganda’s Employment Challenge Through Entrepreneurship

“While chairing the meeting, Prof. Sarah Ssali noted that Makerere University and other Universities, together, currently graduate over 35,000 students annually, yet the private sector creates only about 700 new jobs per year. With an expanding population and intense job competition, where a single vacancy can attract over 4,000 applicants, the urgency for alternative employment pathways is clear.

Makerere’s Innovation Hub and Centre for Entrepreneurship have become critical pillars in addressing this challenge. Through platforms such as the Innovation Expo, now in its third edition and featuring over 600 student exhibitions, the university continues to nurture problem-solvers, innovators, and job creators. This ecosystem aligns strongly with Binary University’s entrepreneurial philosophy, making the Centre for Entrepreneurship a natural anchor point for collaboration.

Binary University’s Industry Specialist Professional (ISP) Model

Binary University brings a unique global model that directly integrates industry practitioners into the classroom. Its Industry Specialist Professional (ISP) programme, operational since 1999, ensures students graduate with skills tailored to specific industry needs. Industry experts with decades of practical experience teach across disciplines such as: Artificial Intelligence and Data Analytics, Oil and Gas, Renewable Energy, Engineering, Film and Media Production to mention but a few.

“ With over 10,500 practising entrepreneurs in its ecosystem in Malaysia, Binary offers students direct mentorship and exposure to active business environments, ensuring graduates are not only employable but also entrepreneurial.” Tan Sri Dato Professor Joseph Adaikalam, the Executive Chairman and Founder, Binary University of Management and Entrepreneurship, noted.

Tan Sri Dato Professor Joseph Adaikalam signs the Vice Chancellor’s Visitor’s book. Makerere University has started preliminary discussions with Binary University of Management and Entrepreneurship (Malaysia) to deepen its global partnerships through high-level engagements, aimed at fostering innovation-driven education, entrepreneurship, and women’s leadership, Main Building, 21st November 2025, Kampala Uganda, East Africa.
Tan Sri Dato Professor Joseph Adaikalam signs the Vice Chancellor’s Visitor’s book.

Key Areas of Proposed Collaboration

The discussions outlined a structured and scalable partnership model anchored on the following areas:

1. Dual and Joint Degree Programmes

  • 2+2 Joint Bachelor’s Degrees in specialised fields through an International Department structure.
  • 1+1 Joint Master’s Programmes including: MBA for Engineers, Renewable Energy MBA and Semiconductor MBA
  • Dual award systems to ensure international recognition and student mobility.

2. PhD and Staff Development Programmes

  • Winter/Summer PhD models in Renewable Energy and Waste Management
  • Nominated students to benefit from 50% tuition waivers
  • PhD pathways tailored for academic staff development

3. Executive Development Programmes (EDPs)

High-impact, short-term programmes targeting senior leaders, featuring joint certification with a focus on AI for CEOs, Global Issues & Entrepreneurship. These EDPs are designed to empower leaders with strategic insight into global trends, innovation, and entrepreneurship.

Placing Women’s Leadership at the Centre

A key pillar of the proposed collaboration is engagement with Malaysia’s Centre for Women’s Leadership (CWL), which focuses on empowering women through entrepreneurship and gender compliance mechanisms.

Puan Sri Datin, Prof. Dr. Rohini Devi, the co-founder and Vice Chairman, Binary University, highlighted the unique opportunities this partnership presents for a Joint women’s leadership training initiative, feminist academic exchanges, gender-responsive entrepreneurship models and an initiative to strengthen Makerere’s Institute of Gender Studies as a regional hub.

This aligns with Malaysia’s progressive gender compliance policies for public funding and women’s leadership development, a model that holds strong relevance for African institutions.

Puan Sri Datin, Prof. Dr. Rohini Devi receives a souvenir from the Vice Chancellor, Prof. Barnabas Nawangwe. Makerere University has started preliminary discussions with Binary University of Management and Entrepreneurship (Malaysia) to deepen its global partnerships through high-level engagements, aimed at fostering innovation-driven education, entrepreneurship, and women’s leadership, Main Building, 21st November 2025, Kampala Uganda, East Africa.
Puan Sri Datin, Prof. Dr. Rohini Devi receives a souvenir from the Vice Chancellor, Prof. Barnabas Nawangwe.

Learning from Regional and Global Best Practices

The meeting underscored valuable lessons from global contexts, including Nigeria’s model, where every graduate leaves with a practical vocational skill, Zambia’s Winter-Summer academic model with tuition waivers, Malaysia’s government investment in higher education and entrepreneurship

These case studies reinforce the need for practical skills as survival tools while graduates transition into formal employment or entrepreneurship.

A Win-Win Partnership for the Future

This collaboration is envisioned as a mutually beneficial model that complements Makerere’s academic strengths while leveraging Binary’s industry-driven approach. It will enhance student mobility, staff exchange, joint research, innovation transfer, and entrepreneurship development, all while maintaining strong quality assurance mechanisms.

As Makerere University continues to reimagine higher education in a rapidly changing world, this partnership signals a transformative shift towards globally competitive, innovation-led, and socially responsive learning systems.

With optimism and strategic intent, both institutions commit to open dialogue, structured implementation, and long-term impact. The Makerere-Binary partnership stands as a powerful example of how South-South collaboration can redefine education, accelerate entrepreneurship, and empower future leaders, especially women, for Africa’s development trajectory.

Caroline Kainomugisha is the Communications Officer, Advancement Office, Makerere University.

Caroline Kainomugisha
Caroline Kainomugisha

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Strengthening the Makerere–Nottingham Trent University Partnership: Building More Legs on a Stable Chair

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Prof. Sarah Ssali listening to the NTU delegation during the high-level meeting on 21st November 2025. Makerere University has hosts delegation from Nottingham Trent University (NTU) for high-level discussions focused on strengthening and expanding the long-standing collaboration between the two institutions. The team that was received by Prof. Sarah Ssali, 21st November 2025, Main Building, Makerere University, Kampala Uganda, East Africa.

On 21st November, 2025, the Deputy Vice Chancellor, Academic Affairs, hosted a delegation from the Nottingham Trent University (NTU). The meeting underscored the need to re-model what purposeful, equitable and future-oriented international collaboration can look like between Universities. What began as a 15 year focused engagement in Public Health is set to evolve into a mature, multi-dimensional partnership guided by a shared commitment to knowledge exchange, cultural sensitivity, innovation and community transformation. With the current Memorandum of Understanding (MoU) running until 2028, now in its third iteration, both institutions are deliberately reimagining the next phase of collaboration, extending its impact over the next 15 years and beyond.

Prof. Sarah Ssali (4th Right) with Left to Right: Assoc. Prof. David Musoke, Ms. Mazeda Hossain, Mr. Mathias Ssemanda, Prof. Linda Gibson, Prof. Neil Mansfield, Dr. Damilola Omodara and Dr. Helen Karditsas after the courtesy call on 21st November 2025. Makerere University has hosts delegation from Nottingham Trent University (NTU) for high-level discussions focused on strengthening and expanding the long-standing collaboration between the two institutions. The team that was received by Prof. Sarah Ssali, 21st November 2025, Main Building, Makerere University, Kampala Uganda, East Africa.
Prof. Sarah Ssali (4th Right) with Left to Right: Assoc. Prof. David Musoke, Ms. Mazeda Hossain, Mr. Mathias Ssemanda, Prof. Linda Gibson, Prof. Neil Mansfield, Dr. Damilola Omodara and Dr. Helen Karditsas after the courtesy call on 21st November 2025.

Moving Beyond Public Health: A Broader Vision for Collaboration

While past collaborations have significantly advanced areas such as community health, microbial research, leadership among health managers and non-communicable diseases, the future partnership envisions a more diversified and resilient framework.

Prof. Neil Mansfield, the Executive Dean, Research and International Reputation, NTU, noted that this growth strategy is anchored in building additional “legs” onto the partnership chair; creating stability through cross-disciplinary engagement involving the School of Science and Technology, Department of Engineering, Business School, the Makerere University Gender Institute, and the creative arts at both Universities.

The expanded scope reflects a shared belief that sustainable development and innovation demand integrated approaches that bring together engineers, social scientists, anthropologists, business leaders, climate scientists and creatives among others disciplines.

Prof. Neil Mansfield sharing his remarks during the meeting. Makerere University has hosts delegation from Nottingham Trent University (NTU) for high-level discussions focused on strengthening and expanding the long-standing collaboration between the two institutions. The team that was received by Prof. Sarah Ssali, 21st November 2025, Main Building, Makerere University, Kampala Uganda, East Africa.
Prof. Neil Mansfield sharing his remarks during the meeting.

Equitable Partnership as a Guiding Principle

Both institutions reaffirmed the importance of equitable partnerships that prioritise shared ownership, mutual benefit and contextual relevance.

Prof. Linda Gisbon, Director, Global Public Health, NTU highlighted the importance of the shared ownership model for joint projects. She further noted that this approach has already gained scholarly recognition through published work advocating for afro-centric collaboration models, positioning the partnership as a benchmark for ethical international engagement.

The NTU–Makerere shared ownership model ensures that all projects are jointly created, jointly led and jointly benefitted from. Both institutions participate equally in decision-making, resource management, knowledge generation and dissemination, ensuring the partnership strengthens capacity on both sides rather than reproducing unequal power dynamics.(Gibson et al., 2023)

Left to Right: Prof. Neil Mansfield, Dr. Helen Karditsas, Dr. Damilola Omodara and Prof. Linda Gibson. Makerere University has hosts delegation from Nottingham Trent University (NTU) for high-level discussions focused on strengthening and expanding the long-standing collaboration between the two institutions. The team that was received by Prof. Sarah Ssali, 21st November 2025, Main Building, Makerere University, Kampala Uganda, East Africa.
Left to Right: Prof. Neil Mansfield, Dr. Helen Karditsas, Dr. Damilola Omodara and Prof. Linda Gibson.

Engineering Innovation and Entrepreneurial Readiness

Dr. Hellen Karditsas, a senior lecturer at NTU, extensively shared about a possible flagship proposal which could be integrated within the expanded collaboration.

“NTU’s Engineering Challenge is an intensive three-week program engaging first- and second-year students in real-world product development. Students, supported by academic staff, conceptualise solutions, develop business models and transform ideas into market-ready products.” She noted.

Dr. Hellen, concluded by sharing that the Challenge engages students and staff from disciplines such as Mechanical, Electrical, Sport, Biomedical and Aerospace Engineering, this initiative exposes participants to the full innovation ecosystem, nurturing a generation of engineering entrepreneurs equipped for both industry and enterprise.

Prof. Sarah Ssali complimented the conversation when she noted, the growing interest in anthropological engineering and vernacular architecture – an interdisciplinary lens that examines how cultural practices and people’s way of life shapes their construction techniques and designs.

She further noted that, by recognising that “development is anti-people” when detached from lived realities, this partnership should seek to integrate cultural sensitivity into infrastructure design, ensuring that modernisation aligns with community needs and values.

Prof. Sarah Ssali sharing her remarks during the meeting. Makerere University has hosts delegation from Nottingham Trent University (NTU) for high-level discussions focused on strengthening and expanding the long-standing collaboration between the two institutions. The team that was received by Prof. Sarah Ssali, 21st November 2025, Main Building, Makerere University, Kampala Uganda, East Africa.
Prof. Sarah Ssali sharing her remarks during the meeting.

Expanding into Arts, Design and Creative Industries

Another strategic leg of the partnership is strengthening ties between NTU and Makerere’s School of Performing Arts and Film. Plans include equipment-sharing initiatives, joint creative labs and collaborative production spaces aimed at enhancing capacity, storytelling and community engagement through visual and performing arts. These collaborations will also support public health communication through creative multimedia approaches and capacity building.

During the meeting, Makerere University Press partnerships and writing summer schools were also proposed to nurture scholarly publishing, academic writing and creative expression, further strengthening intellectual exchange between the two institutions.

Future projects will continue to integrate sociologists, anthropologists and social scientists to shape interventions that are not only technically sound but socially responsive and culturally aware.

Industry Linkages and Global Networks

Recognising the importance of industry engagement, the partnership seeks to connect with British-owned companies operating in Uganda as well as Ugandan enterprises with footprints in the UK. These linkages will enable practical learning opportunities, internships, applied research and joint innovation ventures.

Exchange visits for business students will also be prioritised to foster global exposure, entrepreneurial thinking and cross-cultural competence, equipping students to operate in increasingly interconnected economies.

Dr. David Musoke, NTU-MAK Partnership Lead (Uganda). Makerere University has hosts delegation from Nottingham Trent University (NTU) for high-level discussions focused on strengthening and expanding the long-standing collaboration between the two institutions. The team that was received by Prof. Sarah Ssali, 21st November 2025, Main Building, Makerere University, Kampala Uganda, East Africa.
Dr. David Musoke, NTU-MAK Partnership Lead (Uganda).

A Partnership for the Future

The future Makerere–NTU collaboration will be defined by diversity, scalability and shared vision. By pulling together multiple schools and centres from Business and Natural Sciences to Engineering, Gender Studies and the Creative Arts the partnership is positioned to evolve into a holistic, long-term platform for knowledge production, innovation and people-centred development.

As both institutions reaffirm their commitment to constructive dialogue, joint planning and continuous evaluation, this partnership stands as a testament to how international cooperation can move beyond transactional engagement into transformative, sustainable impact.

In building more legs onto the partnership chair, Makerere University and Nottingham Trent University are not only strengthening institutional ties – they are shaping a resilient model for global academic collaboration that is equitable, agile and firmly rooted in shared purpose.

Reference;

Gibson, L., Ikhile, D., Nyashanu, M. & Musoke, D., 2023. Health promotion research in international settings: A shared ownership approach for North-South partnerships. In: L. Potvin & D. Jourdan, eds. Global Handbook of Health Promotion Research. Vol. 3: Doing Health Promotion Research. Cham: Springer International Publishing, pp.263-272.

Caroline Kainomugisha is the Communications Officer, Advancement Office, Makerere University.

Caroline Kainomugisha
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Makerere University Hosts Delegation from Nottingham Trent University to Deepen Collaborative Ties

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Prof. Sarah Ssali (4th Right) with Left to Right: Assoc. Prof. David Musoke, Ms. Mazeda Hossain, Mr. Mathias Ssemanda, Prof. Linda Gibson, Prof. Neil Mansfield, Dr. Damilola Omodara and Dr. Helen Karditsas after the courtesy call on 21st November 2025. Makerere University has hosts delegation from Nottingham Trent University (NTU) for high-level discussions focused on strengthening and expanding the long-standing collaboration between the two institutions. The team that was received by Prof. Sarah Ssali, 21st November 2025, Main Building, Makerere University, Kampala Uganda, East Africa.

Makerere University has hosted a delegation from Nottingham Trent University (NTU) for high-level discussions focused on strengthening and expanding the long-standing collaboration between the two institutions. The team that was received by Prof. Sarah Ssali, the Deputy Vice Chancellor in charge of Academic Affairs was led by Prof. Neil Mansfield, the Executive Dean for Research and International Reputation, accompanied by Dr. Helen Karditsas, a senior lecturer in the Department of Engineering; Prof. Linda Gibson from Global Public Health at NTU; Ms. Mazeda Hossain, Director of the Eastern Africa Centre; and Dr. Damilola Omodara, Senior Lecturer in Public Health.

For over fifteen years, NTU has maintained a strong partnership with the Makerere University School of Public Health, working in areas such as community health, leadership development among health managers, and research on non-communicable diseases. This collaboration has supported student mobility, staff exchanges, and joint research initiatives that have contributed significantly to capacity building on both sides.

Left to Right: Prof. Neil Mansfield, Dr. Helen Karditsas, Dr. Damilola Omodara and Prof. Linda Gibson. Makerere University has hosts delegation from Nottingham Trent University (NTU) for high-level discussions focused on strengthening and expanding the long-standing collaboration between the two institutions. The team that was received by Prof. Sarah Ssali, 21st November 2025, Main Building, Makerere University, Kampala Uganda, East Africa.
Left to Right: Prof. Neil Mansfield, Dr. Helen Karditsas, Dr. Damilola Omodara and Prof. Linda Gibson.

During the meeting, the NTU team expressed readiness to broaden this relationship beyond public health, noting that the existing achievements offer a strong foundation for expansion. Their vision is to build an interdisciplinary collaboration that brings together multiple colleges and fields of expertise, including engineering, environmental sciences, business, arts, and digital media. The team emphasized that diverse academic partnerships offer more stability and create wider opportunities for innovation, student training, and impactful research.

NTU is now seeking to establish a broader, university-wide Memorandum of Understanding (MoU) that will enable the two institutions to explore a wider range of synergies across disciplines. This approach is expected to make future collaborations more flexible, allowing different units to initiate joint projects, exchange programs, and research activities under one institutional framework.

Prof. Sarah Ssali. Makerere University has hosts delegation from Nottingham Trent University (NTU) for high-level discussions focused on strengthening and expanding the long-standing collaboration between the two institutions. The team that was received by Prof. Sarah Ssali, 21st November 2025, Main Building, Makerere University, Kampala Uganda, East Africa.
Prof. Sarah Ssali.

Prof. Ssali welcomed the delegation and affirmed Makerere University’s commitment to deepening partnerships that strengthen teaching, research, and community engagement. She noted that an interdisciplinary model is essential for addressing emerging global challenges, and highlighted opportunities in areas such as climate science, engineering innovation, creative arts, and publishing.

The visit forms part of ongoing efforts to position Makerere University as a hub for impactful global collaborations that advance academic excellence and societal transformation.

Eve Nakyanzi

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