This study sought to examine the contribution of Business Development Service (BDS) towards the Performance of Informal Businesses in Uganda with a major focus on informal businesses in Katwe, a Kampala suburb. The study specifically, aimed at establishing and documenting the BDS offered by Pride Microfinance. Furthermore, the study sought to assess the level of awareness about business development services provided by Microfinance Finance Institutions (MFIs) to informal businesses and finally, investigated the extent to which BDS have led to improved performance of informal businesses particularly in terms of sales, assets growth and brand identity. The findings indicated that Pride microfinance mainly offers BDS in form of financial literacy; specifically sensitizing informal businesses on how to manage revenues and expenditures through proper record keeping, enhancement of sales, utilizing the excess cash wisely for instance by re-investing in acquisition of assets and showing them on how they can be loyal to their clients as a strategy to improve brand identity.

Read more

Source: School of Business, College of Business and Management Sciences (CoBAMS)