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Social media: the modern trend of building and championing institutional brands in higher education

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On 26th February 2018, the Directorate of ICT Support (DICTS) at Makerere University organised a Social Media for Higher Education Workshop to sensitize staff and students on how they can utilise social media and other digital media platforms to champion the institution’s brand amongst its stakeholders around the world.
Officially opened by the Vice Chancellor of Makerere University Prof. Barnabas Nawangwe who was represented by the Director of DICTS Eng. Kitumba Frank, the workshop also focused on discussing the important ways of how Makerere University, can embrace the professional usage of social media tools to improve its online brand as well as harmonising social media as a learning tool.

During the interactive sessions, experts in social media management, communication, Public relations, digital marketing and digital PR and ICT intelligences from both government institutions and private sector, the researchers in academia shared ideas on how the staff and student can exploit their personal social media platforms to promote, protect and market Makerere University as a brand with the aim of increasing its visibility.
 
In a speech read by Eng. Kitumba, The Vice Chancellor appreciated the move by the Directorate of ICT Support (DICTS) to sensitize the University community on proper representation of Makerere University as a brand online. He urged staff and students to own the University reputation and promote its work in research, innovations and other developments wherever they are.
 
“Social media is increasingly becoming a key online marketing tool for institutions the world over, therefore we need to ensure that Makerere University is very vibrant on social media as we embark on the move to unlock its potential,” he said.

Eng. Kitumba Frank,, the Director of DICTS emphases the need for Makerere University to harmonise the existing online platform and ICT tools together with social media platforms
Social Media has evolved exponentially into a powerful social engagement, business intelligence and educational tool that should be embraced by all in this information driven age. Today, companies use social media for predictive data analytics whose findings can be used for business forecasting, improving business sales and retaining customers.
 
Higher education institutions the world over are equally embracing social media as a research marketing tool that is able to drive user traffic to their web-portals, improve their visibility and rank as well as market their research products to a wider audience.
 
“Social media tools are useful for gathering, collating, accessing, managing, sharing and disseminating your work and research findings. The effective use of social media tools can also enable you to manage your online presence, develop your reputation, maximize your impact and build networks,” Prof. Nawangwe mentioned.

According to the Director, DICTS Eng. Kitumba Frank, Makerere University joined the trend of using social media with the aim of promoting its brand, protecting its image and increasing the opportunities of reaching out to its stakeholders. To achieve this wonderful milestone, the institution has been able to harmonise the existing online platform and ICT tools together with social media platforms to easily reach out to its stakeholders.

Mr. Kitumba also revealed that the University is developing a tool that will increase the staff and students interactivity on Makerere University social platforms. He therefore encouraged them to be very vibrant online and ensure that they positively represent the great brand and legacy Makerere owns.

“We are ensuring that the institution moves with the trend. We have managed to harmonise the existing tools with the social media platforms to ensure increase our interaction with the users and also market our research, innovations and other developments in academics,” he said.

 Mr. Agaba Issa Magabo,the Brand and Marketing Officer of Makerere University, speaking about the importance of institutional branding.
Samuel Paul Mugabi, the End-User Manager at DICTS said that Social media has evolved overtime and it is more than a casual linkup. According to him, the Makerere University has therefore recognized the changing trend and adopted the service delivery model where the IT Service Management has been streamlined to fit the social media trend and online interactivity among end users.

“We have improved the quality and consistency of the IT support experience for students, faculty and staff using various electronic touch points such as email, phones, CRM and Help-Desk tools. As the end user unit, we are in the process of repackaging data to fit our users’ interest and ensure that the message produced, effectively communicates across all the university platforms. We are working hand in hand with the Makerere University Public Relations Office to ensure that Makerere University maintains its relevancy through its digital platforms,” he explained.

Engaging the audience on the importance of institutional branding, the Brand and Marketing Officer of Makerere University Mr. Agaba Issa Magabo said that branding helps institution to attract Government support for institutional plans, to continue attracting partnerships from both local and international agencies and to maintain the confidence of alumni especially the would-be donors that their alma mater still “rocks”.

“If you are to attract local and international finances, you must behave in a certain unique, uniform and authentic way that will catch the funder’s eyes and then entrust you with his money. This means you need to have an authentic brand that is popular and respected,” he said.
 
He cautioned staff and students who misrepresent and misuse the university brand saying that it does not only affect the university as an institution but also tarnishes their names.“For many years Makerere University has been branded as an institution of strikes, this has strongly tarnished its image and reputation. The negative reports in the media have done more harm than good to the institution’s image and has inflicted a big damage on its market. But remember this is our institution, which needs our protection. Let us enjoy its legacy through building and maintaining its brand that it has held for centuries as we build for the future,” he said.

The Makerere University Senior Public Relations Officer Ms. Ritah Namisango was able to emphasize the need to manage content when communicating a powerful brand.

Reiterating the need to manage content when communicating a powerful brand, the Makerere University Senior Public Relations Officer Ms. Ritah Namisango urged students and staff to always make a background check on the content they post about the institution. According to her, relevant and valuable content will always attract, engage and drive the audiences to follow the institution’s work hence creating traffic on the platforms. She appealed to staff and students to always defend and protect the institution’s image when interacting with their personal social media platforms.

“Our actions should support our institution. We should represent Makerere University positively as a good brand. Change starts with YOU. Be the change that you want to see. Communicate responsibly especially on social media.” she stated.

In a presentation on ‘how the media has improved our professional call a case study of WhatsApp, Dr. Paul Birevu Muyinda, said that social media tools such as WhatsApp have potentials to provide cooperation, increase social interaction, interest and motivation, sense of belonging, academic success, student-student and student-teacher interaction. The tools also support learning anytime and anywhere, provide peer support, feedback, and allow for sharing of information in education.

He however, noted that despite their relevancy, many tutors have met challenges while using social media to reach out to their students. “Concerns towards privacy and security, losing attention, getting beyond the limits in personal relations, use of slang language, and negative effects on academic life arising from excessive use of social media have been cited while tutors try to reach out to students via social media,” he stated.

"The world is going digital, so our institions and businesses. we should utilse the opportunities availed by digital marketing," said Mr. Ssemanda Mathias, the digital Marketing specialist.

Mr. Mathias Ssemanda a Digital Marketing Specialist said digital Marketing varies greatly depending on institutions interests and values. According to him, higher education institutions are often caught in the crosshairs of upholding history and tradition and moving forward into the future with students. This makes it vital that their social media marketing efforts comprise part of a larger strategy focused on the overall institutional brand.

Ssemanda said that as social networks continue to advance and meld into aspects of everyday life, the academic world is determining the way in which these digital tools can work to educational advantage in correlation with conventional methods.
 
“The intended core of social media is communication, providing great opportunities for those within the education industry to connect, share and learn. Digital marketing builds and maintains the customer relationship through online activities. When well-managed, digital marketing can put the consumer in control, provides convenience, drives the brand loyalty, reduces the selling cycle and captures customers that are searching on the Internet for answers,” he said.

Taking the audience through social media threats, risks and security, the Director Cyber-Crime Unit in the Uganda Police Mr. Haguma Jimmy said many people have become victims of social media threats and crime in Uganda. According to Mr. Haguma, over the years the Uganda Police has registered several cases of cybercrime such as cyber rape, conmen online, destruction of relevant information by security threats, illegal hackers among others.

the Director Cyber-Crime Unit in the Uganda Police Mr. Haguma Jimmy, tipping staff and students on the best social media practices.
 
He therefore advised Ugandans to adopt the best social media practices and also familiarize themselves with the laws that govern social media in Uganda.  “Many laws have been put in place to regulate the social media environment, take time and read them so that you know your position while using social media. Do not open any emails from untrusted sources. Do not give offers from strangers the benefit of the doubt. Lock your laptop/Phone whenever you are away. Purchase anti-virus software. Read your company’s privacy policy to understand under what circumstances you can or should let a stranger into the building. Set strong passwords,” Mr. Haguma said.

Article and photos by: Proscovia Nabatte, Mak-Public Relations Office

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Aptitude Test Results for the Mature Age Entry Scheme 2024/2025

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Senate Building

The Office of Academic Registrar, Makerere University has released Aptitude Test Examination results for the Mature Age Entry Scheme Examinations held on Saturday 24th February, 2024.

The Candidates who scored 50% and above in the aptitude test passed the aptitude examination and will have their programme -specific examination paper marked. Those who scored less than 50% failed.

Access the links below for the lists categorised under Science-based and Humanities based programmes respectively:

Below is the list for Full Results for Candidates who sat Mature Age Entry Examinations 2024/25 for Bachelor of Laws. Note: All candidates who scored a final mark of 50% and above should prepare for the Bachelor of laws pre-entry examination:

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Strengthening Partnerships: Makerere University Welcomes Delegation from Western University, Ontario, Canada

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The Vice Chancellor-Prof. Barnabas Nawangwe (Centre) and UWO President-Dr. Alan Shepard (3rd Left) show off the signed MoU as Left to Right: UWO's Dr. Opiyo Oloya and Dr. Lily Cho as well as University Secretary-Mr. Yusuf Kiranda, UWO's Dr. John Yoo and Head of Advancement-Mr. Awel Uwihanganye witness on 21st March 2024. Frank Kalimuzo Central Teaching Facility, Makerere University, Kampala Uganda, East Africa.

By Carol Kainomugisha

The Vice Chancellor, Prof. Barnabas Nawangwe and the University Management, welcomed a delegation from Western University, Ontario, Canada (UWO), marking an important milestone in the strengthening of international partnerships and collaborations. The week-long visit, characterized by insightful discussions and exchanges with various colleges, departments and units of the University, highlighted various areas of mutual interest and potential collaboration between the two esteemed institutions.

Prof. Barnabas Nawangwe (2nd Right) and Dr. Alan Shepard (2nd Left) sign the MoU as Mr. Yusuf Kiranda (Left) and Dr. Lily Cho (Right) witness. 21st March 2023, Frank Kalimuzo Central Teaching Facility, Makerere University, Kampala Uganda, East Africa.
Prof. Barnabas Nawangwe (2nd Right) and Dr. Alan Shepard (2nd Left) sign the MoU as Mr. Yusuf Kiranda (Left) and Dr. Lily Cho (Right) witness.

The delegation was led by President and Vice-Chancellor Dr. Alan Shepard and accompanied by Vice-Provost and Associate Vice-President, Dr. Lily Cho, the Associate Vice-President, Equity, Diversity, and Inclusion, Dr. Opiyo Oloya and the Dean, Schulich School of Medicine and Dentistry, Dr. John Yoo.

The visit culminated with the signing of a new Memorandum of Understanding (MoU) which will most certainly strengthen the already existing relationship between Makerere University and Western University.

The meeting between Makerere University and Western University commenced with the University Management which discussed collaborative opportunities, particularly in engineering, design, and technology, emphasizing interdisciplinary collaboration and knowledge exchange.

Mr. Opio Oloya addressed issues of Inclusivity and diversity in academia, focusing on integrating indigenous knowledge, combating global anti-blackness, and promoting social integration within university communities.

Members of the University Management and the delegation from Western University, Ontario, Canada pose for a group photo at the Makerere@100 Monument. 18th March 2024, Makerere University, Kampala Uganda, East Africa.
Members of the University Management and the delegation from Western University, Ontario, Canada pose for a group photo at the Makerere@100 Monument.

Makerere‘s academic excellence and capacity-building initiatives were showcased, with plans to expand graduate training opportunities and enhance capacity through student and faculty exchanges.

 The meeting concluded with a shared vision for future collaborations, including research projects, academic programs, and student exchanges, reaffirming the commitment to fostering excellence and addressing global challenges through collaborative efforts.

Fostering Global Academic Partnerships: Western University meets Makerere University Colleges and Units.

In a meeting at the School of Law, led by the Principal, Associate Prof. Ronald Naluwairo, the delegation held lengthy deliberations to explore avenues for academic collaboration, embodying the power of international partnerships in academia.

Central to the dialogue was Western University’s interest in global engagement, particularly in internationalization, aligning with Makerere‘s ethos of interdisciplinary collaboration. The meeting highlighted joint research opportunities, staff, and student mobility programs, showcasing a commitment to academic excellence and the potential for cross-cultural learning and growth.

The Principal-Associate Prof. Ronald Naluwairo (5th Left), Deputy Principal-Dr. Zahara Nampewo (3rd Left), Principal CHUSS-Associate Prof. Josephine Ahikire (3rd Right), Head PAF-Dr. Benon Kigozi with other officials and the UWO delegation at the School of Law. 19th March 2024, Makerere University, Kampala Uganda, East Africa.
The Principal-Associate Prof. Ronald Naluwairo (5th Left), Deputy Principal-Dr. Zahara Nampewo (3rd Left), Principal CHUSS-Associate Prof. Josephine Ahikire (3rd Right), Head PAF-Dr. Benon Kigozi (Right) with other officials and the UWO delegation at the School of Law.

During the meeting between the Infectious Diseases Institute (IDI) and Western University, the Executive Director Dr. Andrew Kambugu outlined IDI’s evolution from an academic venture to a multifaceted institution driving service delivery, research, and capacity building in Africa.

Highlighting existing partnerships, particularly in data management with the Faculty of Medicine at Western University, President Alan Shepard underscored the tangible outcomes of cross-border collaboration, with data-driven research initiatives making significant contributions to healthcare and public health interventions. Future collaboration prospects, including exchange programs, joint initiatives, and equipment donations, emphasized a shared commitment to innovative approaches and collaborative problem-solving to address pressing challenges in Africa.

Dr. Andrew Kambugu (4th Left) with other officials and the UWO Delegation during their visit to IDI. 19th March 2024, Infectious Diseases Institute (IDI), Makerere University, Kampala Uganda, East Africa.
Dr. Andrew Kambugu (4th Left) with other officials and the UWO Delegation during their visit to IDI.

Celebrating Collaboration: Farewell Luncheon Honoring Western University Delegation

A farewell luncheon, hosted by Mrs. Lorna Magara, the Chairperson, Makerere University Council, marked the poignant conclusion of the exchange visit with Western University, Ontario, Canada, celebrating the enduring spirit of collaboration and friendship between the two institutions.

Mrs. Lorna Magara (Left) shakes hands with Dr. Opiyo Oloya as Dr. Alan Shepard (Rear Right) and other officials interact. 21st March 2024, Golden Tulip Hotel, Kampala Uganda, East Africa.
Mrs. Lorna Magara (Left) shakes hands with Dr. Opiyo Oloya as Dr. Alan Shepard (Rear Right) and other officials interact.

 As farewells were exchanged, participants left with cherished memories and a renewed commitment to nurturing the partnership for future endeavors, underscoring the power of collaboration to transcend boundaries and create opportunities for growth and learning.

As Western University and Makerere University look ahead, the memories of the week-long strategic visit will serve as a beacon of inspiration, guiding their continued efforts to collaborate, learn, and grow together.

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CTCA Request For Expression of Interest: Finance and Accounts Assistant

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CTCA is seeking the services of a Finance and Accounts Assistant whose overall responsibility will be to provide finance and administrative support to ensure efficient operation of the office. Centre for Tobacco Control in Africa (CTCA), School of Public Health, College of Health Sciences, Makerere University, Kampala Uganda, East Africa.

Institution: Centre for Tobacco Control in Africa (CTCA)
Project Title: Enhance Tobacco Control Institutional Capacity in Africa
Expression of Interest Number: CTCA/EOI/G339/2024

1. Introduction:

The Centre has received funding from the African Capacity Building Foundation (ACBF) for the
2024-2026) to implement a project on institutional development. The project investments are
geared towards sustaining human resource capacity and knowledge generation to reduce use of all forms of tobacco products in Africa.

Specifically, the project aims to:

  1. Enhance training opportunities for African governments and relevant actors in tobacco
    control in the continent.
  2. Increase access to knowledge for guiding tobacco use prevention and control in Africa.
  3. Reinforce the institutional development of CTCA for an optimal performance of its
    functions and processes.

Therefore, CTCA is seeking the services of a Finance and Accounts Assistant whose overall responsibility will be to provide finance and administrative support to ensure efficient operation of the office. The Assistant will support management and other employees on a variety of tasks related to administration, finance, procurement, and communication.

2. Scope of Work

The specific duties include:

  1. Providing support to the accounting and procurement functions through preparing journals and loading payments for review by the budget and finance officer for authorization
  2. Maintain supplies inventory by checking stock to determine inventory level; anticipating needed supplies; placing and expediting orders for supplies; verifying receipt of supplies.
  3. Administer and manage logistics and contracts for services with service providers such as travel agents, hotels, translations and interpretation agencies, office supplies
  4. Maintaining a clean electronic and manual filing system.
  5. Handling communications – Receiving, storing, retrieving, dispatching, organizing documents and other correspondence of the Centre.
  6. Provide secretarial services to CTCA technical meetings.
  7. Assist in the preparation of regularly scheduled reports.
  8. Assist in logistics preparations for meetings, workshops, and missions.
  9. Oversee and supervise the work of junior staff.
  10. Maintain up-to-date employee records.
  11. Any other duties as may be assigned.

See Downloads for detailed advert.

Application deadline: Not later than 17:00 hours on 8th April, 2024.

View on CTCA

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